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The Next Challenge: Connecting the Pharma Industry to the World

(December 19, 2016)
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To address the global collaboration challenge, pharmaceutical companies have begun to move the key business applications to a web application delivery model.

This model allows the companies to influence the Internet to connect with the global users. Examples of the types of the applications that the companies are shifting to include:

•  Collaboration tools
•  Clinical trial applications
•  Customer relationship management (CRM) applications
•  Pharma covariance and clinical safety software
•  Enterprise resource planning (ERP)

Using web-based applications for business operations helps to ensure application accessibility for remote users. However, the key to apprehending the benefits of application delivery via the web, hinges the reliability and performance of the network, i.e., the public Internet. The Internet is not a business-ready platform; it was not aimed to handle the demands and requirements of today’s businesses.

While the internet offers a profitable global network, application delivery on the Internet is convoluted by:

• The increase in the growth and flexibility of enterprise applications. International Data Corporation (IDC) has assessed that the number of enterprise applications revamped for mobility will increase fourfold between 2014 and 2016.
• The number of users. The total number of Internet users worldwide is predicted to have increased by 833%, to a total of 3,366,260,056 users between 2000 and 2015.
• The variety of browsers used to access the Internet. Significant browsers include Internet Explorer, Chrome, Mozilla Firefox, Opera Mini, Safari, and the Android Browser.
• The myriad of the devices accessing the Internet. Mobile devices, such as smartphones and tablets, have emerged as the most important means of Internet access.
• The division of network connections. Users might connect to the Internet using a corporate wired LAN, home Wi-Fi, 3G or 4G networks, or through a tethered connection. The transmission of data over the Internet can be really slow.

Due to the inherited architecture and the logic of the Internet, the variety of the routes between the data centers and the end users is tremendously incompetent. Once a route is selected, the transmission of the data is slow, prone to errors and subjected to jam and stop.

Consequently, the users of the pharmaceutical companies may experience poor application response times, erratic availability, and data-loss exposures. These performance issues are important in the pharmaceutical industry, thanks to the critical importance of ensuring a firm and competent clinical trials.

Why does the Standard Approaches Fall Short?

Companies try a number of different approaches to connect the global users and foster collaboration by addressing Internet performance, reliability and security issues.

We have tried numerous different approaches to connect the global users and foster collaboration by discoursing Internet performance, consistency, and security matters. One tactic is to implement the physical hardware and/or a virtual appliance that resides within the walls of the organization’s data center, like a WAN optimization controller (WOC) or an application delivery controller (ADC).

•  ADC/WOC appliances are among the approaches for optimizing application delivery over private WAN
•  Optimizations require regular appliance arrangement

The problem with this approach is that it does not function as a proportioned architecture when supporting the Internet users. Organizations need balanced solutions that can optimize both the application delivery ends – the end where the app is hosted and the other end where the user is located.

A second approach is to put into a private network infrastructure. This approach discourses the Internet performance and steadfastness issues, but does not scale it up. The access to applications is limited to the end users on the private network. Besides, it prevents companies from leveraging the cost efficacies and global scale of the Internet to connect the global users.

A third approach is to transfer applications and websites from a corporate data center to the public cloud. But this cracks only one-half of the application delivery challenge: By transferring applications to a public cloud infrastructure, a company gets improved scalability and cost efficiencies in managing data center infrastructure, including the servers and the storage equipment, but they still need to depend on the public Internet to stretch to their global users, which is the other half of the application delivery challenge that the public cloud providers have traditionally not been able to solve effectually.

A Comprehensive Collaboration Solution

A comprehensive approach to advance the Internet performance, steadfastness and security to associate the global users and nurture collaborations are to use a cloud-based application delivery platform. Cloud-based application delivery platform employs hundreds and thousands of servers distributed across the globe with a unifying architecture designed to ensure speed, reliability, and security of the network. They are deployed symmetrically, means that optimize the website and application delivery both at the origin (the public cloud or private data center) and the front end (the user interface).

A cloud-based application delivery platform enhances the application delivery using multiple stratagems including:

• Determining the optimal internet route using intelligent route selection, in preference to using the default Internet routing protocols.
• Facilitating the connection offload. Inbound data requests can be served by the platform using caching, reducing the impact on the data center infrastructure and bandwidth.
• Enabling load balancing. Configurable load balancing capabilities decrease the latency and increases performance.
• Providing real-time failover, which supports instant, smooth failover of traffic amid data centers if there is a disruption in a prime data center or cloud environment.
• Optimizing for mobile and cellular users. An intelligent platform can dynamically optimize the user’s experience based on the user’s browser, device, and the network connection.
• Accelerating web performances. Web pages load as quickly as possible, on any device, anywhere in the world.

Making the Internet Work for Global Pharmaceutical Companies

At Seasia Infotech, which is cloud-based mobile and web application development company, intended to enable the pharmaceutical companies to leverage the global reach and cost effectiveness of the Internet without sacrificing the network speed, reliability or security. Besides being effective, this solution is easy to use.

We take advantage of the cloud-based application delivery platforms by making a simple domain name system change, versus the need to procure, provide and configure the premise and virtual appliances to optimize the application delivery.

Pharmaceutical companies invest considerable resource in building or buying web based applications. Whether it is clinical trial applications, collaboration, CRM, or ERP, they choose these applications to support specific, critical business functions. It is important to pay attention to the performances of the network delivering those applications and to leverage resources like cloud-based application delivery platforms to achieve your organization’s goals in making that initial investment for a website or an application.

AUTHOR :

Seasia Infotech is a CMMi5 certified company providing Software Development, Mobile Application Development and Digital Marketing services to businesses worldwide. We embrace the latest technologies to deliver solutions that address our clients’ business challenges. We focus on resolving the IT conundrum for our clients thereby enabling them to focus on their core business strengths.

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