4 Ways to Acquire LinkedIn Traffic to Your Blog

LinkedIn Group

Social media plays a vital role in achieving traffic to your blog. It’s not easy to use social media and achieve the desire results. A proper use of social media can helps to get covet results. Facebook ,Twitter and LinkedIn are the largest social network but Linkedln is better social media site for business point of views that can helps you to drive traffic and qualified leads to your website. People use LinkedIn as business point of view rather than other social networking sites where people use to kill time to entertain themselves. LinkedIn is a great channel for marketing.

Here are some traffic driving LinkedIn tactics:

1. LinkedIn Pulse

It is a content publishing platform where people can only post if they are invited. This will include Big names like CEOs etc. Now a days it notifies the articles posted on it from anyone. This will helps in getting the content in front of a large audience. Linkedln pulse will only features the articles that appear to be gaining traction. Once a post is published your first degree connections plus anyone who follows you after reading a post of yours will be notified by default. LinkedIn inside features will include likes, comments, shares, and views to determine the quality of your content.

2. Reaching your targeted audience with groups

Millions of groups are available on Linkedln from them some are worthy and some are worthless . It is necessary to reach the perfect audience so, join the relevant group and show initiative through discussion or engagement which can drive required audience. Go into each group individually, and look at the most recent posts. You’re looking for groups that not only frequently post and share content but also engage with it. Various posts will get read by people and they will comment and like. So it will helps you in building your connections . The main key point to be kept in the mind is that never post too much content it will lead you as spammer.

linkedin-groups

3. Grow your Network

The main purpose of linkedln is to grow network. Growing a large network can help you in promoting your business. After making connections then start sharing your content and get involved in commenting ,liking, sharing the others content also. You can always endorse someone for skills to make them look better to potential employers.

4. Share the right content

Sharing the useful content is necessary because that will train connections to pay attention to your posts. It will make you their “go-to guy” and will consult you when they need you. If you’re constantly posting links to really useful content, people will eventually notice that you only link to things they are interested in. When you link to your own articles, they will view those as well.

Atlast, Linkedln is a business oriented site and will keep growing in the future. LinkedIn could drive a massive amount of traffic to your site in the future. The four tactics I’ve shown you in this article must be used as a part of a complete LinkedIn strategy.

Google Is shutting down Google+ Photos from August 1

Google Is shutting down Google+ Photos from August 1

A tremendous change by Google , Google+ Photos will be shutting down in approval of Google Photos that was launched a few months ago. In a simple words Google+ Photos is retiring. Google is not only a company that offers online photo storage but it competes against such opponent like Flickr, Amazon Prime Photos, Snapfish and Photobucket . Google Photos service will start on August 1st, initially on Android, and soon thereafter on the Web and iOS.

Google assures users that all their photos and videos will still be saved and available after they switch to the new, stand-alone Google Photos app.If users haven’t updated the new Google Photos, Google+ Photos on Android will soon stop working, but their photos and videos will still remain safely stored and available. All images and video back up via the Google+ Photos will be available and anyone can download the data by way of Google Takeout.

Users of the older service will still be able to share, comment and view Google+ photos and videos as they always have. They will also remain on the Google+ service for the foreseeable future and accessible via the Photos tab of the Profile page. However, backup, editing, creations, private album management and sharing to other apps will be handled by the new service.

Facebook for business

Facebook for business

Facebook is the leading social networking site through out the world. But there is another side of Facebook which is increasing its presence across the web and that is Facebook’s opportunities for business. Through this media business can be reached over billions of people. It will target  the right population and we can have direct communication with them. Using Facebook for business purpose can be advantageous in various factors. Facebook is very popular and can generate business traffic. There are millions of active users on facebook that logged in daily so business opportunity for facebook cannot be ignored . It is a free way to improve your online presence. It is a great opportunity to improve your online presence. Now most of the business owners market their products through facebook.

Through facebook targeted audience can reach you, as active users check their facebook account a couple times a day. Message can be delivered to large portion of audience daily. It keeps the owner alert for advertising awareness and daily promotion .

Three steps to build your business using Facebook:

1) Branding – While marketing on facebook it is necessary to establish a strong visual image and will help you to stand out from crowd and leave a long lasting impressions on your nearer audience.
a) Upload the picture of your company logo.
b) Write a short bio that can be used to describe who you are and what you do .
c) Fill out details on your information page to let people know about yourself and mix this with both professional and personal details to create a real life persona.

2) Networking – Join business groups and start talking to people with similar interests and business ideas. It will helps you in building relationships with people and sway them for mutual benefit . Networking is where social sites like Facebook are all about so get in there and make yourself heard. Facebook is a great place to build your business but with so many opportunities it’s easy to get distracted and lose focus on the task. Remember, if you are using Facebook for business then that’s exactly what you should do. Don’t play around and don’t get lost looking at the next cute profile picture that comes your way or your business plan and your future profits will go out the window.

3) Content creation – A lot of people miss the opportunity to provide information about their business and promote this content on Facebook. This is simple and very powerful and great way of positioning your business as leaders in the industry.

At last, if you are looking for success on the internet and want to gear towards improving your online business then business through facebook is the right track.

How to Choose the Right CMS for Your Website

How to Choose the Right CMS for Your Website

Every online business needs to be regularly updated for it to stay relevant. Updating can include adding new products, updating page information or writing blogs, but picking the perfect CMS (Content Management System) will make all the difference.

Building a website with a solid CMS (Content Management System) is essential. But, we have to analyze, what are the major aspects that one should look for while choosing a CMS?

Well, there are an ample number of options to choose from and it is always better to choose a CMS that works perfectly for your website as well as for your users.

So, here is a quick list of few things that you should actually consider before diving in & choosing a CMS:

It is crucial to select a CMS that is perfect in performing the tasks that you need for your website to perform. This may sound apparent, but it’s imperative for you to know what you need from your website & accordingly select a CMS on the basis of its merits being aligned with that of your requirements.

You should thoroughly evaluate & test a CMS before making a final decision in order to make sure that it is capable of doing everything you want it to do and do it perfectly well.

All CMS platforms are not equivalent, and when it comes to usability some platforms arecertainly better than others, even while performing the most basic core functions.

 

  1. Easy To Use:What’s the main aim of using a CMS?It assists non-technical people to make changes and updates to the content of the website easily.Hence it’s crucial that the back-end of CMS that you choose should be intuitive and easy to use.Irrespective of the needs of your website, it’s important that you select a CMS that an average user can easily understand with or without little instructions.

    Basic activities such as adding a new page, adding new content or editing a page should be easy for almost anyone to perform.

  2. Customization Capabilities:Never select a CMS that restricts your ability to design or one that requires you to use only pre-determined site structures.Go for a CMS that allows you to present the website content the way you want it to be.
  3. Editor:Editor is an interface through which you can add or change content (images, text, videos, etc.) on a post or page.When it comes to evaluation, this feature is often overlooked. However, this interface can play a crucial role in your company’s ability to assure design uniformity irrespective of who is adding the content to the website.Hence it’s always better to consider choosing a CMS with an editor that provides users with the ability to easily change:
    • Headings
    • Body text.
    • Images & videos.

    By using CSS styles and classes, the appearance is pre-determined by the developer

    Some of the CMS platforms even allow the developers to provide more editor features to some specific users (depending on their role).

    This can be truly beneficial in cases when you already have a tech-savvy user whom you can trust in design making decisions, but at the same time don’t want everybody with access to the website to have the same control.

  4. User Roles & Access:It is very crucial that you have the capability to limit control of different users over the content of the website.For instance, if a specific user is only responsible for adding few basic things to the website like a blog post or a news update and you don’t want them to have full-level access to the whole website, you might want to control their level of access.If several people are involved in updating your website, then it’s quite imperative to have the ability to control who can make changes and what kind of changes can be made to your website.

     

    In general, most of the CMS platforms come with the functionality to create various editing roles such as:

    Be sure to look at this before making your final decision.

  5. Multi-Site Support & Scalability:When choosing a CMS, make sure to pick the one which will work for you not just for the moment, but the one which is effective & useful in the future as well.As I said at the starting of post, every business needs to be updated, so the content management system or CMS that you choose should be able to scale up with your business as your necessities change over time.
    • Just because you don’t want certain features or capabilities at present, doesn’t mean you won’t require them down the road.
    • As your business grows, you may eventually want to create additional micro-sites websites and blogs etc.

    Thus having a CMS through which you can easily edit multiple websites using the same installation is an indispensable element to include in your wish list.

  6. Clean & SEO-Friendly Platform:Website loading time & speed can make or break a website, specifically when it comes to bounce rates & average times spent on the site. It’s ideal to select a CMS that generates a clean & simple code.

    article2

    • An overly intricate & bloated code can hamper site loading time and at the same time increase the chances of errors and incorrect renders.
    • Clean & clear coding is also crucial to assure that search spiders will move successfully throughout your entire website and will thus analyze its each & every page.

    Hence, having a CMS that creates clean & validated code is totally a must.

  7. Proprietary or Open Source:There can be an ample number of debates on the issue of using a proprietary CMS vs. an open-source CMS.Each type has its own pros and cons, but it actually relies on your business necessities to determine right way to go with regards to your business.When evaluating the two paths, the things you consider should include your requirements related to:
    • Flexibility
    • Security
    • Customization
    • Scale
    • Resources
    • Setup
    • Support
    • Database functionality
    • Maintenance and budget

Conclusion:

Choosing a content management system can be mind-boggling because of the wide range of choices available out there.

Remember, that selecting just any CMS will not work perfectly for your business. You have to ensure that the CMS you select will align with your website needs, both for now and for the future as well.

Never forget that the key role of a CMS is to make editing and creating content easy and simple. Never sacrifice the UX (user experience) for the sake of functionality.

I hope this quick list will help you to discover some of the facts that you should look for and consider when making your decision.

 

Make Your App a Star with ASO Services

Make Your App a Star with ASO Services

The field of mobile technology is rapidly growing. The number of smart phone users in the market keeps on increasing; conglomerates find newer ways to promote their products and services using both mobile apps and websites. In such a scenario, a business mobile app with perfect functionality can serve as an effective marketing tool for any company. But as several enterprises come up with more and more mobile apps, it becomes tougher for newcomers to make their apps popular.

Developers face many difficulties making their apps popular on the app store due to a number of existing apps. They require app store optimization (ASO) services in order to promote their apps and make them viral. A large number of apps hit the online market periodically, and it is a tough task for a developer to make the app accepted. Many developers face the problem of remaining unnoticed on application stores just because of lack of marketing.

In order to remove such trouble, developers require application store optimization (ASO) services that offer efficient marketing of an app. Such services build a platform to draw people’s attention towards it and in turn help making the app popular in the app store. Application store optimization services include every solution of promoting the app for a certain period on the app store platforms like Google Play.

Tips and Tricks for App Store Optimization:

  1. Find Keywords: Keywords play a vital role in ASO because the best keywords can land you into a lot more searches, which can help in opening up a huge number of prospective users who might download the app. The keyword which you choose must be of the relevant category for your app. Visit similar apps to get the suitable category for your app and then go through some of the top search results to figure out the best possible keywords to use.
  2. Write an enticing description: An enticing description is almost like the coverage of your app. It should be attractive so that you can encourage viewers to download your app. The best way to create a good description is to look at other successful apps and see how they do it. You can use bullets points; include any testimonials/positive app review quotes and a summary of the functions of the app.
  3. Choosing a name: The name of the app must be original and attractive. It might be difficult to come up with your own original name but once a good catchy name clicks in your head, you’ll probably feel a lot more confident with putting it on the app store.
  4. Choosing the appropriate app icon: The good app icon is very alluring. There are various apps on the app store that receive thousands of downloads while there are the many apps which play or work the same but do not receive a similar number of downloads. The only difference between the two apps is the app icon. Creating an original icon or logo is a difficult process, but can give the best results and boost confidence. If you can’t think about what to use as an app icon, summarizing the features of your app and finding an object that best represents each feature should work fine. Bright colors can also help in getting attention.
  5. Choosing Screenshots: Choosing the right screenshots is quite an easy process and usually involves finding the most appealing aspects of your game. Don’t show boring menus or settings pages and instead go for images that represent the app’s main purpose.

 

At last, all the tips mentioned can help you in improving the visibility and popularity of your app, in the App store and Google Play. To get the best services and for improving the visibility of your app in the App Store and Google Play, visit us at: http://www.seasiainfotech.com/

Mobile Apps & Business Growth: Are They Correlated?

Mobile Apps & Business Growth: Are They Correlated

Do you & think a mobile app is suitable for large business infrastructures and reputed brands only? If so, then you are completely going wrong.

In reality, fact is totally contrary from your thinking. Mobile apps play a crucial role in the business, sales and profit maximization.

Success of a business strongly requires increasing or maintaining customer retention and loyalty. This is even more crucial for a small-sized business, as 80% of sales will be derived from your best 20% of customer base.

So how can you overlook the vitality of a mobile business app as a part of your business success strategy?

Mobile apps have completely changed the way individuals interact with businesses these days and this trend is rising progressively.

Every business is unique and hence you should always opt for a mobile app that is customized to match your business.

app-building

Before building an app for your business it’s important to be clear about your objectives, reasons of mobile app utilization and how it can deliver fruitful results (in terms of business growth):

1. All Time Customer Engagement (24/7):

According to a recent statistical report, on average U.S. smartphone owners spend more than 2 hours per day with their mobile applications.

Therefore, it is now essential for your business to be present over there so that, your products or services can be visible to your potential customers at all the time.

Another reason for getting a mobile app for your business is that people want prompt response & gratification.

Through a mobile app you can easily interact with your customers in real time & location and provide them what they require and when they require it, let’s say you can send them informative messages about:

  • Unique coupon codes or some special deals that customers can redeem.

  • New program announcement.

  • Event updates.

  • Exclusive promotions

  • Product arrivals/ New store.

  • Upcoming launches & sales.

  • Promote your business.

  • Sneak previews.

2. Direct Marketing and Brand Recognition:

As a direct marketing channel, it can perform quite well. Customer base can connect with you directly and provide general information, booking forms, prices, search features, messengers, user accounts and news feeds etc.

Push notifications are even the best way for direct brand recognition.

3. Giving Value To The Customers:

There are several means to offer value and best rewards to your loyal as well as potential customers.

You can provide best offers, seasonal sales and flat discounts via push notifications to the direct end users.

By doing so your potential customer base would go directly through your store & can take benefit.

At the same time this tactic will be valuable for your business too, because of the enhanced user engagement and increased no. of downloads.

4. Customer Engagement – Acquire Loyal Customers:

The customers are always seeking for a medium to directly reach to you and the mobile business apps can be used for the same.

The in-app advertising is receiving a great response. More & more individuals are using mobile web and mobile apps for their search queries, because smartphone devices are handy & convenient to use.

Hence, by using a flexible app interface you can get the actual user engagement.

Increase user engagement & increase traffic from your mobile app

5. Increasing Sales:

You can eventually increase you business sales by integrating mobile shopping cart or event ticket purchasing.

A mobile app is worth considering, if you sell your services or products online.

This offers your customer base the flexibility to do the similar things they would commonly have done sitting at their desks, but on their phones.

Businesses can make best use of a mobile business application to promote their business like never before with the help of functions like:

  • Messaging.

  • Photo sharing.

  • Push notifications.

  • Loyalty programs.

6. Edge Over Competitors:

With the increasing competition faced by all kinds of businesses, your business must be represented as the best. Therefore, your website and mobile app should be user friendly and responsive.

Application is must to get the user attention, because your competitors are already using it.

Conclusion:

A well-planned mobile app strategy for your business will put you ahead of your competitors as well as it will give you the convenience to directly interact with your customers on their smart phones on a daily basis & thus leads to improved brand perception & credibility.