The Necessity of the Hour: IOT Security

The Necessity of the Hour: IOT Security

With the arrival of low power sensors, energy efficient controllers and processors, the advancements in communication, particularly in the wireless communication have hastened the reach and growth of IOT. This exponential growth is causing concerns for both data privacy and its security. Any network that has nodes with a programmable interface can possibly have a network security threat. More the devices get added to the network, the more fragile it would become.

IOT is going to stay here for long, and since the security of the data cannot be compromised, the concerns must be addressed right from the initial phase of the development. The IOT security processes must be positioned across each phase of designing, coding, installation, authorization and maintenance.

Let’s discuss the IOT security issues, and how these can be addressed to ensure the security of data.

Secure programming

The most reported security incidents have been caused due to programmers’ non-adherence to secured programming standards. With IOT devices, the threat of using the non-secure processes and functions increase the risk of weakening the link and exposing the network to attacks. This is pretty avoidable, if the programmer adheres to a few steps while coding, such as avoiding the use of non-secure functions, by using the latest updates for tool chains and by adapting to the Code Reviews and Code Analysis for security susceptibilities.

There are tools that perform the static analysis on C and C++ source files to enforce the rules in the CERT C Coding standard.

Multi network connect and lack of encryption of the data transferred over the network

Internet of Things is a heterogeneous mix of communication protocols and media. While the wireless communications are open to air, most of the protocols are open to the public, and the devices are limited with resources to implement strong security algorithms for communication. These factors contribute to the security challenges as they generally are overlooked, leaving the network prone to attacks.

Following are the kind of attacks on the IOT network:

Active attacksare carried out to interrupt the network. They are difficult to detect because of the heterogeneity of the network. There are various tools and techniques to detect and counterbalance these attacks on Wi-Fi 802.11, but the same on Bluetooth, ZigBee, NFC and Wireless Direct pose numerous challenges.

Passive attacks are carried out with the aim of stealing confidential data, and sobbing on the network. These attacks often go unobserved, are difficult to detect, and are usually an insider’s activity.

The best practice to deal with these encounters is to the encrypt data before it is sent out to the open communication channels. But the encryption and decryption of data adds to the outlays of the limited computational ability of the IOT processors and sensors. Thus, a lot of introspection is required when choosing the best alternative between security and the computational ability.

Identification and authorization of the connected devices

The IOT devices have a certain attack metrics in their lifecycle, which needs to be addressed to secure them completely.

Boot Image Security:Since most IOT devices are programmed over the air, it is possible to program them with spiteful images without identification. This gives rise to control being turned down to an intruder. To secure image, ‘Boot Image Identification Mechanism’ should be presented with a digital signature to empower the legitimacy of the image. This can be used to check every-time the program is booted in.

Role Based Login Authorization: The IOT devices are encoded to connect to the user with a single login and be recognized with the MAC address. The intruder can easily spoof the MAC address and attack the network.  The ‘Role Based Login’ should be integrated to counter data theft and device incursions.

Device Network Identification: Most of the IOT Devices start the transmission of data over the network the moment they are connected, leaving them more susceptible to active attacks.

To avoid any accidents, the device network should have a second level of handshake verification, specific to the network and device before it diffuses data over the network.

Repairing of the Identified Security Threats

Most IOT sensor devices are fixed and forgotten about, and is a bad practice which can severely compromise the security of the network. Though, it is vital to identify and fix the security defects in the future products, the present infrastructure and products must not be left behind with the security susceptibilities. Just like we have updates for the security for our personal devices, the same practice must be adopted for the network security susceptibilities. With these practices, all the devices, whether in critical or non-critical operations, can be secured.

Conclusion

Security is of high importance for the health of IOT Device Network. Since the devices have become smarter with artificial learning capabilities and added intelligence, they have also become more prone to attacks. IOT development companies must clinch these security solutions to secure the network. The solutions described above can be the first small steps towards the security of the IOT Network.

How Designing a Logo and Brand Name Strengthens Your Identity

How Designing a Logo and Brand Name Strengthens Your Identity

At Seasia Infotech, we believe that shaping or creating an organization’s brand is usually the first step in getting the best from the marketing effort.

People usually think of a brand as just a logo but it embraces much more. A logo is just a visual representation of the brand and a base on which other branding elements, such as the visual style, color scheme, tone of voice, or tagline can be constructed.

Without an effectual brand, it is quite difficult to strengthen a positive message in people’s minds about an organization. Hence, it is important to think strategically about your brand and ensuring that the brand you are creating is the need of your target market.

Decked are some strategies to help you get your brand right:
1. Your Brand Should Match your Vision for the Business

A mission statement defines what an organization wants to do now, while the vision statement summaries what an organization is prospecting to be in future.

If you are planning to create a new brand for your organization without knowing its visions and missions, you are probably routing the risk of ending up with a brand that does not make sense as it is disconnected from the core of the organization.

Make sure that you have a concrete mission and vision and communicate it clearly to the designer who can then design a logo that serves you well for years.

2. The Name is Decisive, Get it Right!
What’s in a name?

We often have seen organizations that do not consider the choices of their business names seriously and start a branding process from an already weakened position. They often ponder why they don’t get desired results even after putting in the best efforts. However, it’s not their efforts that don’t fetch the results; it’s their business name that has problems.

A brand name should highlight the key elements of your business, should be easy to spell and pronounce and be free from negative connotations and double meanings.

The name should be as unique as possible, so it is recommended to have a thorough online search and do an audit for your local competition, and across states and seas, to ensure that your name is the best choice for your chosen market.

Look for a name that allows an ideal website URL and same social media account names. It is also important to check for trademarks.

3. Be Customer-Focused

When starting strategic marketing plans with our clients, we focus on prioritizing the needs of the customers and discovering how well equipped the organization is at meeting those needs.

This is because, a significant part of successful marketing is ensuring that the customer sees your organization as a solver of his problems, while the brand needs to accentuate that it has ‘the answer’.

Businesses usually select on a business and brand name based on their personal needs rather than the needs of their customers.

Don’t just follow the herd by creating a brand based on your own tastes and preferences. The team at Seasia has an extensive experience in creating brands and is competent enough to understand the needs of their customers.

4. Be Visually Bold to Induce Emotions and Be Memorable

Your brand needs to be a memorable one. Depending on your desired brand positioning and target markets, you may consider a brand that is visually daring and that initiates emotions for the customer.

All things considered, your brand should be something that induces an emotional retort in your customers; an emotion that is conjunction with how you want them to feel when they purchase and use your products and services.

If you want people to feel excited about your organization, then your brand needs to be thrilling. If your organization is about compassion and care then your brand should induce the feelings of empathy.

Color and shape, and the ingenious use of images with multiple meanings, are inordinate ways of creating emotion. Trust your designer, and consult others to make a decision, consider asking your customers to help you choose.

5. Use your Brand Consistently

We believe being consistent with your brand is what makes it work across different medias. Consistency says a lot about how proficient your business is. It says ‘we are stable, credible and trustworthy’.

Consistency doesn’t mean you have to be ‘boring’. Think of your brand, a part of the blank canvas that gives you room to be creative in other ways.

Once you have decided on your primary brand, create a ‘Brand Style Guide’ that spells how it can be smeared consistently. It should also be able to demonstrate how NOT to use the brand.

Perhaps, you need more than one version of your brand logo – a version for black and white newspaper, a version for social media icons, and the like. You will need to document all of these but make sure that you don’t end up too many versions.

Follow the above mentioned strategies and we ensure that the brand created will be as per the needs of your target audience.

Let’s Unveil Apple’s Latest Software: IOS 10

Let’s Unveil Apple’s Latest Software: IOS 10

Apple’s new operating system iOS 10 has just hit the phones worldwide. It’s a complete refurbishment for the iPhones, that too for free.

Let’s uncover the favorites, the hidden features along with the new additions and enhancements.

1) The New Lock Screen

This shall be the first thing you notice, and is probably the most substantial change to your mobile routine. The ‘slide-to-unlock’ screen is now replaced by ‘press home to unlock’. This new action feels a little stroppy at first, but we’ll surely get used to the change.

Similar to Apple Watch, your iOS device will now wake up when lifted. This action, known as Raise to Wake, allows you to see all the notifications right away. However, unlike Apple Watch, it doesn’t wake up with a simple tap.

2) Useful Notifications

Notifications have got much richer (and much bigger). Now, when notifications pop up on your locked screen, you can press long or hard to interact with them, and if the apps are appropriately made for iOS 10, you will even be able to see a small version of them on a tap.

The Messages app is the best app to try this out at the moment but the same integration shall be coming to most of the apps soon, so you will get a proper chance to try them all out in a little while.

3) Changes to the iMessages

Though not all the updates are available right now, iOS 10 has refurbished the whole of iMessages. You can now send messages in your own handwriting by tapping onto the new pen button at the bottom right of the keyboard, which brings up a touch pad where you can write with your finger.

When sending pictures through Messages, tapping on the picture button brings up the editing tools and a Markup feature that can be used to draw or add text on the images and documents directly in the messages app. There is also a built-in camera tool for snapping an image without leaving the app.

The emoji feature:

Receiving up to 3 emojis will now be displayed in a bigger size. Fourth or more than four will continue to be the standard emoji. The fun feature is the new emoji prediction feature in the keyboard. While typing, you will get emoji suggestions alongside the words, and if you type a sentence and then switch to the emoji keyboards, all the words in your sentence (the ones that can be replaced) will be highlighted. Tapping on them turns them into an emoji.

A minor yet wished for feature has been added: Individual Read Receipts. It allows you to set read receipts on individual basis, turning them on for some and off for others.

4) Changes to Photos

The Photos app has become smarter now. It uses artificial intelligence to search for the things you want to find. So now, when you search for car, the app will show all the pictures of/ with cars that you photographed. Tell Photos about the names of your friends and it will fetch you a special automatic memories of the days you spent together.

You can try all these by heading into the Photos app. Initially, it might be something less than what you expected but that’s because there are calculations that need to be done to your phone; they will be done overnight automatically on the first day you plug it in.

5) Shrewder Siri

IOS 10 has allowed other apps have Siri talk to them, and then talk back. For instance, you ask for a ride to some place, and Siri will ask Uber for a cab.

Applications for this are already under construction, but you can try it out in apps like Uber from the beginning itself.

6) Better Keyboard

This might not be the thing that you would want to try out immediately but is the sort of thing that will gradually improve your life, slowly and quietly.

This new keyboard can read your messages, and ponder what people are asking. It can quickly suggest answers to what people are asking for.

For instance, if someone asks you for your email ID, it will automatically pop up in the suggestions box. No typing and you will be able to send a message right away.

7) Redesigned Apple Maps

Apple’s provocative Maps have improved hugely and perhaps are the biggest renovation in iOS 10. The design is quite different, and so are the new features.

It now gives you the opportunity to change your routes as you move along, and to zoom in and out while your journey is on. And it will let you schedule stop-offs, finding petrol or coffee while you are on your journey.

However, the biggest change is how you find where you are going. Using the search bar at the bottom, you get a range of suggestions including the things pulled out of your mail and other apps, which the phone thinks that you are likely to be heading to.

8) Reformed Apple Music

When Apple Music was introduced last year, it was exciting and interesting but also a little confusing. Luckily, it has been now been scraped and replaced with an easy to use design.

The different confusing sections ‘New’ and ‘Connect’ are now gone, with their features being folded into other parts of the app. In its place, has come an updated app that is slightly less packed with information, but is far more organized.

9) Deleting Apps

There has never been something so heartfelt: You can finally delete the stock apps from your home screen.

So, for instance, if you are someone who doesn’t really checks how the markets are doing, you can delete the Stocks app from the home screen.

Just long press on the relevant app and click on the cross in the corner. You can always get these apps back from the App Store. Just search for the app that you want to get back and it will look like you are downloading it but it actually will just appear back on your phone.

10) The Very Useful 3D Touch

Calculator Memory: 3D touch the calculator in the Control Center and you can copy the answer of your last calculation.

Camera Shortcuts: The 3D touch options have been stretched to the Camera to bring up specific shoot modes in the Control Center.

Quick Timer Options: Bring up the Control Center and the user can use a harder press to bring up the timer options of 1 minute, 5 minutes, 20 minutes and one hour instantly.

Flashlight Tweaks: The flashlight now comes with low, medium and high brightness options. Just open up the Control Center and 3D touch the flashlight option to get these options.

Music & Home Hidden: IOS no longer shows the music controls on its main screen. You need to swipe left from the Home screen to access the music controls.