Ways to Repurpose Old Content Over and Over Again

Ways to Repurpose Old Content Over and Over Again

We all know the importance of regular blogging for your business. But then coming up with new and valuable topics to post about every single day can be really difficult and time-consuming.

Rather, 60% of the marketers say that creating engaging content is among the biggest challenges in 2016.

One way to simplify the process of consistent blog content creation is to repurpose the old posts to new formats. The Pareto principle states that 80% of the effects come from the 20% of the cases, where 20% of your posts bring in 80% of your organic traffic.

That is to say that you don’t need to reinvent the wheel. Rather than writing spanking new, content every day, you can make use of the hundreds of old posts by renovating, combining and repurposing them. Although the specific repurposing techniques would still require some effort on your part, they wouldn’t be really time-consuming as the ideation, research and drafting of articles based on the new topics.

Many digital market expert India believes that besides saving time, by updating and republishing the old content on your website, you can increase your organic traffic further. You will have a greater chance of older blog posts ranking better than the brand new posts.

So scan the data worth several years from your analytics to find your top-performing posts and get to work on them! Decked are a few ways to repurpose your old blog content:

Update or expand old posts

Technology moves really fast, with the websites, products and services disappearing as fast as the new ones emerge to replace them. Reexamining your perennial posts every year or two not only keeps them in the vanguard, but also increase the organic traffic.

Let’s suppose you run a digital marketing blog. You’d know how quickly information, algorithms and techniques change, which means that the recommendations that you shared would also change.

Some ways to update your old posts are:

•  Add images/graphs/videos
•  Include current stats and facts
•  Fix the outdated information
•  Refresh examples
•  Add a content upgrade
•  Add Call to Action
•  Link to the other posts or blogs

In addition to hyperlinking to the other blog posts, you can also add a ‘Read More Here’ phrase right under the paragraph where you discussed the related topic. A few more things to keep in mind are:

•  Add a line at the top of the post to announce the update. Use can use ‘2nd Edition’, ‘Updated’, ‘Now with More’ or  ‘Updated to Include More’.
•  If using a WordPress post, you can simply change the publish date to today’s date and update it once all your    changes are made.
•  Use the same old URL instead of creating a new one.

P.S: These tips ensure that you don’t lose your ranking for the post.

Record a video version

Videos have turned out as the most popular online medium for consuming content in no time.

According to Google, YouTube explains that annual mobile video consumption has increased by more than 100%. 100 million hours of videos are watched on social media daily and it is expected that 79% of the internet traffic will come from videos by the year 2018.

Recording video versions of your olden articles are a fun way to capitalize the wealth of the content. There are a number of ways to do this:

•  Create screen capture videos that show you carrying out different tasks and procedures described in the past blog and articles.
•  Record yourself an ad-lib on the topics covered in the blog posts. If you are comfortable with it, even a  conversational video on the past topics can come across as more natural for the viewers.
•  Consider exploring the live-streaming world. However, it can be a little terrifying until you get used to it.
•  You can also create animated videos using text, photos, music, video clips and sound effects. It proves to be a great  choice for the camera-shy people in your team.

Whatever approach you decide, publish your new video blog post to your own website and then upload it to YouTube (and/or on other video sharing sites) to see the expanded reach of your ‘New and Improved’ content.

Create podcast episodes

If you run a podcast, look to your old content to provide inspiration for the future audio episodes. Podcasting is a tremendously popular medium, and it is getting bigger and bigger. And with the fast growing use of smartphones, the podcast audience is only going to get bigger.

You can either record reading the articles word-for-word yourself, or can use the past blogs as an inspiration for your podcast episodes to avoid turning off the listeners with a stiff delivery style.

Turn posts into email newsletters

If you think that people don’t really read emails, then you are definitely lagging on something. What your potential customers aren’t really interested in are the promotional emails from you. But they would never negate something of value, if that entertains them, teaches them something new or helps them in one or the other way.

You can post your blogs ‘as it is’ into individual newsletter issues, or use the pared down version, or simple prompts to redirect the readers back to the original posts. If they haven’t seen it earlier, its new to them!

If you have a selection of the past blog posts based around the same theme, then you can consider releasing the newsletter as a series of posts.

Let’s suppose, if you have 5 different articles discussing link building techniques, then you can put them all altogether and advertise your newsletter as an e-course for ‘5 weeks to Link Building Success’.

Binding posts together in this way make the readers more likely to come back week after week, as compared to ‘one off’ messages.

Create Snapchat Stories

The best way to figure out the working of a new platform is by familiarizing the existing content to it. Since you already know the type of response a particular blog has generated, you can see whether you are able to replicate a similar response through an emerging platform.

Snapchat has become one of the leading social networks out there in no time, but it is still early enough for the marketers to see significant ROI because only 1% of the advertisers are using Snapchat for marketing.

You can also repurpose any strategies that you teach or discuss in your blog posts into bite-sized Snapchat stories.

Compile them into an eBook

To make an eBook out of the old blog posts, look for a series of at least 10 blogs based around a similar theme, bring them together in a way that makes sense, and write any additional test required to make it a more solid read.

You can offer your eBook as an incentive to encourage the new readers to join your email marketing list. This will prove to be extremely cost effective. Rather than having your fans reading 10 different blog posts, you can make available to your readers in a convenient, downloadable PDF with an elaborated cover and a bit of extra content that attracts people.

The eBook can also be used as a content upgrade or a lead magnet for the other posts, which is an excellent way to convert your readers into subscribers.

Run a best of promotion

One final alternate to consider for repurposing your old blog content is to pile up several past posts into one ‘best of’ article.

Suppose, you had a series of articles that didn’t perform as you hoped they would, then sharing them again in a new format may bring about your desired level of recognition.

But irrespective of what type of repurposing you decide to use, there is one thing to bear in mind: Bloggers fear that repurposing the old content will bore the current readers or will run the risk of seeming monotonous, this hardly happens.

A very few visitors would have read every piece of content on your website. This makes your repurposing more of a welcoming introduction to the past articles they have missed, and not an unwanted promotion of the already seen content.

Convert it to an infographic

Infographics are the new slide decks! In fact, they are liked 4 times more than the traditional presentations on portals, and have shared 3 times more than any other content on social media. In addition to this, 65% of the marketing executives believe that infographics and the similar visual content communicate their brand story better than just text. They appeal more to our visual brains and don’t require too much of our short attention spans.

Almost everything can be converted to an infographic, but it does work better with the statistic and heavy duty content pieces. Remember that this format is visual, so ask yourself if the information can be conveyed with numbers, images or other statistics. If not, you should probably just write a blog post or create a video tutorial.

Tips for creating an infographic:

• Research to be sure that all your facts are correct and ensure that you cite all of them
• Create a draft of the text of the infographic, breaking down the different sections with strong headers. Also, always   proofread what you write
• Take time to think about what look you want for the information and how it represents your brand. You can take  the help of a designer or can Do-It-Yourself!

Beyond these cases, be conscious of the fact that people like to abstract content in different formats. What might seem like a long, overpowering text post could come across as much more handy in video format, depending on the unique preferences of your readers’.

In this situation, you are not being repetitive – you are actually introducing your message to reach a greater number of customers.

Consider the above described techniques as a way to strengthen your message and minimize the amount of effort needed to run a successful business blog.

Seasia’s User Centered Approach for Mobile App Designs

Seasia’s User Centered Approach for Mobile App Designs

An effective mobile application design covers many areas: it should be aesthetically consistent with your brand, should follow the best design practices depending on the platform and the devices being designed for and from the UX viewpoint, it needs to provide your users an intuitive, seamless experience.

At Seasia, one of the best mobile app development companies in India, the end user is the focus of the design decisions. We have a cohesive design process, interconnected with the product definition and discovery, which lets us gather important information about the users, their journey, the pain points addressed by the application, and how to approach the UI-UX in a way that is driven by all these considerations. This allows us not only to consider the utility of the app, but also the usability, even before the development starts.

Start with the User:

One of the biggest challenges that companies face while launching an app is User Abandonment. This happens for a myriad of reasons, but the poor user experience is often caught as the culprit. This is commonly the result of not putting the user at the center of the design decisions.

In a user-centered design, you need to focus on creating a product that addresses the needs and pain points of the users. This means knowing who they are, and what steps need to be taken for them to achieve certain goals or solve their pain.

We, at Seasia, address these concerns during the product discovery itself through the creation of user personas and user journey maps, which is why designers are intensely involved in this process.

Creating User Personas

User personas answer the basic questions about the user: Who, What, When and Where.

Who is the user?

What are the goals of the user for using your product?

Where does the user use the product?

When does the user use the product?

User personas help you in understanding the demography of the end user and gather important behavioral information and insights that will guide the product decisions, including the UI-UX decisions. The designers at Seasia conduct additional investigation after the creation of user personas to fetch more details related to design considerations, which we will discuss in detail below.

Customer Journey Mapping

User journey mapping builds user personas. For each user persona, we map the story ending and all the actions that are needed for the user to get to that point.

From the design perspective, the user journey mapping provides the foundation of the UX in terms of the structure and the user flow. By understanding the actions necessary to get the user from point A to B, we begin to think about optimizing this journey.

Brand Research & Additional User Research

By building the product discovery session, journey mapping and user personas, our designers conduct supplementary user and brand research. We gaze into the existing brand properties to gain an understanding of the right personality, look, tone and feel of the application. We also take a profounder dive into the end users to fetch more information about them and make realistic design decisions. This sets the tone and permits us to comprehend which design elements to place first.

For instance: if we find that a majority of the user demography is 50 years and more, we will avoid certain design elements like thin lines, smaller text and the like.

Prototyping & Conceptualization

We then start with the prototyping and the conceptualization, which centers on the UX of the application. It concludes how the design will flow from one screen to another, how the users will navigate forward and back and more. Usually, the series of the actions that the users need to take is complex, predominantly in large apps with many features. The purpose is to streamline and simplify the user journey from one point to another, so that the user can get exactly where they want, with the least amount of effort.

Research & UI (User Interface)

The User Interface focuses on the style, polish and refinement of the app: things like fonts, color palettes, spacing of the elements, icons, choosing between flat designs and skeuomorphism and more. During this stage, we again carry out some brand research to determine what fits the most for the brand personality and tone.

Uninterrupted Testing & Refinement

This isn’t a step within the process, as we incessantly test, iterate and refine throughout. During the designing process, we test on different devices and different platforms, and have a variety of people conducting user testing. This lets us discover if our assumptions about elements and design decisions need to be reconsidered.

Development & Refinement

Designers work with developers to break the UI into pieces that can then be developed. Again, the iteration and refinement is a large part of this process, so we can create the best user experience and the most technically sound product. The purpose of this cohesive process is to permit us to maintain this flexibility and be adaptable to the changes without disturbing the velocity.

Taking an integrated, user-centric design approach helps ensure that

a) The product is being built especially for your users.

b) We remain adaptable to the changes in the objectives or the project goals.

Eventually, this approach promotes the development of usable, useful products that add value to the users and make their lives a lot easier.

WordPress versus Drupal: Which CMS is better for you?

WordPress versus Drupal: Which CMS is better for you

It is true to say that WordPress has its place, it is easier to use, faster to build and has many plugins that can provide all the functionality that you need. For this reason, at Seasia we offer both WordPress and Drupal development services and are competent enough to develop and maintain any type of website you may need.

However, the decisive issue is to choose the right platform for a website, one that not only covers your needs today but also your future emerging needs. This again is a vital point, as having to move a website from WordPress to Drupal is not an easy task that any Tom-Dick-Harry could do. It’s better to get it right at the start.

At Seasia, we take enough time to understand where our customers stand today and where they want to be in the next couple of years and what they want their website to achieve. We guide our clients about the best solutions for their website, but it might interest you to know why we advise WordPress to some and Drupal to others. The following article comprehends our knowledge on PHP web development services.

In comparison to WordPress, Drupal is an absolute beast! The categorizations and core structure in Drupal took us a while to get used to. Yet, after constructing numerous websites with Drupal, we slowly and surely started loving Drupal as the CMS of choice for websites and web applications for enterprises. If your web application or web project requires user permissions, you’ll find Drupal’s functionality hardier than that of WordPress. However, Drupal is more supple when it comes to API development and its default caching physiognomies are more robust than the latter.

Below is an analyzation of the key differentiators between the two CMS’s that will help you navigate in the right direction headed for you:

Security 

Security is indisputably the biggest differentiator between WordPress and Drupal. Drupal has an enterprise level security and site scale because of which numerous government websites are built with Drupal. With WordPress, on the other hand, hackers can easily target susceptibilities in plugins and destroy hundreds and thousands of websites. There is some street cred behind the damage that can be done to the WordPress ecosystem.

In the past few years, there has been a significant rise in the platform specific hosting applications that help to manage your security risks. For Drupal, our favorites are Pantheon and Acquia. In WordPress, we first managed the platform with WP Engine and now manage it by MediaTemple. Most security exposures happen at the server level, and hosting with one of these companies will help in militating against a mess.

Responsive Design and Development

Both the CMS’s have solutions to responsive images, however, they take different tracks:

With WordPress, image sizes per break points are declared in the functions.php file. But beware, some themes will scale with images with CSS which can also lead to performance issues.

Drupal, on the other hand, allows you to set image sizes inside the admin by using the Image Style module. This indeed takes a little of setup time, but your work can be done under the admin rather than the PHP files.

On the brighter side, both the CMSs have modules and plugins that provide inherited support by allowing you to rejuvenate your previously generated images. If you are building a new theme and need to put in new images, then the regenerate thumbnail plugin is a handy little tool for you.

As concerns with the actual design aspect, both the CMSs are designed agnostics and allow you to design your template as per your requirement. Both the CMSs have starter responsive themes that can hasten the development time and even allow you to design within the browser.

Mobile Theme or Mobile Development

If your website strategy calls for a dedicated mobile theme, both WordPress and Drupal have starter themes to help your website get a market quickly. WPTouch is a tried and tested solution for WordPress and there are other plenty themes for Drupal available on drupal.org.

Though there is a core difference between how WordPress and Drupal handle content for mobiles. With Drupal, you can have additional content fields that will just display on the mobile devices.

Furthermore, for the content that will be displayed on the mobile, most Drupal mobile themes are better run off a sub-domain (e.g. m.yourdomain.com). This can create encounters regarding mobile indexation on the search engines and your mobile process search process needs to be really considered. On the other hand, WordPress mobile themes can overspill the same subdomain, which is normally www, and will not generate any SEO issues.

To the concerns of content editing on mobile, WordPress has an exceptionally nice native mobile app. It is an awesome application if you update your blog in real time. Drupal does not have a native app, but the admin at Drupal 8 is responsive and executes a solid mobile strategy.

Search Engine Optimization

SEO is platform agnostic and there is no particular SEO advantage towards either CMS if it was developed using the best standards. However, Drupal websites can go terribly bad if the developer does not know what he is supposed to do. WordPress, in contrast, has fewer margins for errors.

When perfecting your on-page optimization, consider the following factors:

Page load time: The default caching features in Drupal are really robust and out of the box. The WordPress caching plugins should be utilized.

Content Delivery Networks: These can be integrated with other content to serve the assets to the closest local distribution point.

Schema.org execution: Schemas can be executed to Drupal’s views, or can be hard-coded in the template files. The same process works for WordPress.

Future Proofing

Let come 2018 and the last thing you would want to do is hop in the time travel to go back to the future to change your mind on your desired CMS.

Let’s understand some core concepts about these two:

WordPress: The code in WP is upgradable, but the database requires an update which is done seamlessly in the background. The release schedule in WordPress is about 3-4 months. One has to update plugins whenever available; however, it’s an automated approach to keep up the better security practices.

Drupal: The Drupal database is upgradable while the code is not. Upgrading from versions is quite intensive and, usually revolves around redesigning. In other words, the content that is stored in the database will be able to migrate to the latest version, but most of the codes will need to be rewritten.

User Interface

We witness scenarios where new clients debate WordPress or Drupal and often hear the dispute that Drupal is too hard to learn or is dreadful to update. If the client has used WordPress earlier, they will prefer WordPress even now.

We believe that this reasoning shoots from the fact that Drupal nodes have associations and dependencies. This means that a piece of content has the ability to appear all over the website, and not just on one page. You will have to think through ‘Okay, if I publish this piece of content, will it show on the other places as well?’ there are content types, taxonomies, views, blocks and more that leads to a learning curve with Drupal.

In due course, when determining a CMS, we recommend considering the following questions:

  • How many different content types or page templates do you need?
  • Do you have different user permissions? Such as a content editor, site admin, access to private content and the like.
  • Is your budget healthy enough for Drupal development contrasted with WordPress? Usually, it takes 2 to 3 times to develop a Drupal website as compared to WordPress.
  • Do you need enterprise-level security?

 

Some other differences between WordPress and Drupal include:

Market Share: WordPress has an extensive scale adoption and a plethora of plugins suitable for smaller websites.

Theme Market: WordPress has an incredible theme market for do-it-yourselfers. Never ever buy a Drupal theme! There are remarkable Drupal starter themes as well, but Drupal development is not the type of CMS that you can whirl on a theme. It is a custom development.

Content Types: Drupal supports multiple website stakeholders such as editors, admin, private groups, logged in users requiring customized content, and the like.

Deployment Time: WordPress is easier to develop a website from the start to finish. WordPress is perfect if you have negligible content types and are building an all-purpose marketing website.

Admin Experience: Drupal has a clean admin experience for content editors. With WordPress, you can use the Advanced Custom Fields segment to create a like experience.

Multilingual: Multilingual or multi-national websites can be easily arrayed with out of the box Drupal features.

API and App Development Projects: Drupal, in general, have more strong features for complex projects. The integration of Drupal 8 web services takes this feature to the subsequent level.

Any web development company in India will recommend the CMS that they are most familiar with, without considering the needs and objectives of your website. Knowing which CMS is perfect for your project will in due course save you both money and time, today and in future.

Do You Know The Difference Between Internet And Inbound Marketing?

Do You Know The Difference Between Internet And Inbound Marketing

We’re sure that you have heard a plenty about the buzz for the words ‘internet marketing’ and ‘inbound marketing’ in the business and the marketing world. Working in this field, we found that people are not really sure about the difference between these two terms and how these two strategies are important for business marketing.

Just for a brief introduction, Internet marketing (or digital marketing) is a hypernym for the marketing of products and services using the web and other digital mediums. It basically combines the technical and creative aspects of the World Wide Web such as designing, development, advertising and sales. It includes components like search engine optimization (SEO), pay per click (PPC), app store optimization (ASO), social media marketing (SMM), online reputation management (ORM), content marketing, affiliate marketing, email marketing, and more.

Whereas, inbound marketing refers to the marketing activity that attracts prospects to the business, rather than the marketers going out to get the attention of the prospects. It basically earns the attention of the customers, makes the organization easy to be found and attracts customers to the website by producing interesting content. A significant facet of inbound marketing is that it provides feedback channels to the customers for creating trustworthy relationships along with consultations and sales.

What are the Similarities between the both?

Strategies

Both, internet marketing and inbound marketing can be characterized as strategies for marketing businesses, products and services. However, both of them have clear differences when it comes to the technique of how these strategies reach and engage with their audiences.

Goals

Both, internet marketing and inbound marketing have similar goals, though the goals of inbound marketing are far more extensive than the traditional internet marketing ones. The similarity between the two is that each of them focuses on attaining quantifiable goals.

Tactics

Both the marketing techniques use similar tactics like email marketing, social media marketing and more to reach the potential and prospective customers.

Where do the Differences lie?

Though internet marketing and inbound marketing are found under the same umbrella, they have different roles. A few to name are:

Unique Tactics vs. System

Internet marketing focuses on the tactics that are used to accomplish a goal. These tactics are sometimes related to each other and function individually to achieve goals.

Contrariwise, inbound marketing focuses on creating a flow or connection between each tactic to accomplish an ultimate goal. Similar to the working of a machine, there are reasons to the order of the entire working system. Below is a sample to how an inbound marketing strategy might look like:

  • Identifying the type of people that the company wants to reach to
  • Creating an offer that speaks about the buyer persona’s questions and concerns.
  • Writing blogs and content pieces similar to the targeted offer and the things that the buyers would search for.
  • Promoting the offer and the blog through various channels
  • Create call to actions throughout the website for the people to point your offer
  • Create a landing page with a form to capture information from the customers in exchange of the offer.
  • Set up email automation to nurture people after they have filled out the form to become sales ready
  • Score them as they lead throughout the process to know when and what kind of information to give them or what actions to take help to nurture them into becoming a customer.

..Overwhelmed? Well that’s just one part of it. The basic point of inbound marketing is to meet prospects in the buyer’s journey and help cultivating them in becoming a customer (and a repeated customer).

Segments vs Entire Buyer’s Journey

Internet marketing focuses on two to three stages out of the four stages of the buyer’s decision making process, which are: Attract, Convert and Close. Buyers usually go through a distinct decision making process, which looks something like:

decision-making

Internet marketing addresses only two, or maybe three stages in this decision making process and there is often a disconnect between the marketing and the sales team. On the other hand, inbound marketing addresses each of these stages and helps them connect to the marketing and sales processes under what is known as the closed-loop marketing.

Inbound marketing is a practice that focuses on meeting prospects and leads in every stage of the buying cycle and provides content and conversion points to help the prospects through the decision making process. It is a long term and integrated marketing strategy with pieces working together to get people to your website, converted after they are there, turned into customers and eventually your biggest brand ambassador or a repeated customer.

Linear vs Closed-Loop Marketing

Internet marketing constructs a liner flow with the intention of attracting new visitors to your website, converting them into leads through various conversion points and then nurturing them in becoming customer ready. With an internet marketing strategy, bucks usually stop here. Little is known about what happens after someone is passed on to the sales teams, what quality of leads comes in, or if those prospects and customers are touched again in future.

One of the goals of inbound marketing is to remove the disconnection experienced by the businesses between the marketing and the sales processes and streamlining communication and resources between the two. Through this closed-loop marketing process, the sales team can report back to the marketing team what types of leads they have been receiving which helps the marketing team to evaluate, scrutinize and adjust their resources to attract and convert the best quality leads possible.

In the most internet marketing strategies, neither the marketing and sales sides of the things are integrated well nor are they on the same page. Each area works individually and does not understand how they affect each other. Inbound marketing breaks these barriers down and create a partnership between the two to enhance and make the marketing strategy faultless.

Have questions about this concept or are curious to know how to draw better quality leads and customers? Contact us here!