How Mobile App Development is More Than Mere Coding?

How Mobile App Development is More Than Mere Coding

At Seasia, development of a mobile application does not just mean designing and coding, but is a much more involved process, encompassing different approaches, development, quality assurance, delivery and maintenance.

We take this extensive approach as it’s impossible to make a successful product without these aspects. A product can be technically sound, but will fail if it does not offer value to its users or is not needed in the market. Likewise, the inimitable value of the product can be clear, but the product might fail if the user experience is poor and has imperfections.

This is why we thought of sharing an overview of how we approach product development, demonstrating the considerations for a more holistic process can greatly benefit the quality of your product and its ability to succeed in the market.

1. Product Definition

Product definition focuses on determining the goals of the product, mapping business objectives, market and competitor research, and creating a mobile strategy. At Seasia, product definition is completed in an intensive 2-3 day of boarding and project kickoff process, with a clear set of goals together with:

• Identifying the business and technical challenges to be elucidated from a feature standpoint
• Identifying the KPIs and success metrics
• Creating an ordered product roadmap
• Discussing key questions or problems to success

Towards the end of this process, we provide a set of deliverables that include the user personas, journey personas, wireframes/sketches, storyboard, and a visual app pattern.

Our onboarding process works to set the quality and priority of the delivery schedule for the project; ensures that we have a solid foundation to build a successful, in demand product; and allows our squads to make the essential decisions to deliver a great product.

2. Design

Our design process focuses just on the end user. All the decisions are made by keeping in mind the user, which is why mapping out user personas during product definition is so grave. Understanding the user and their needs helps inform design that makes the experience with the app easy and pleasurable.

While designing a product, we focus on building a usable yet aesthetically pleasing mobile application that offers a smooth experience. It does not matter how good the product looks if it has a poor user experience.

From product definition itself, we are able to take insights and innovations we make and apply them visually through a process of ideation, formation, prototyping, and styling.

3. Development

Our development process combines elements of various agile philosophies that allow us to create great apps, reduce risk, minimize downtime, and maintain project velocity. The central doctrines of our development process are described below.

4. Flexible, Squad-Based Development

Flexibility is an essential aspect of agile methodology in theory, but not in practice. Flexibility is important because it lets you shift and adapt to the changing circumstances and project needs without affecting the velocity of the project. The reason why teams struggle with it is for the reason that it needs to be infused straight into the development process, which is not an easy feat.

At Seasia, the arrangement of our development team and the methods we follow are aimed to provide flexibility. For mobile application development, we use squadrons- small cross functional teams that share knowledge, plan together, complete the code reviews, and have an identified capacity that allows us to scale (up or down) within that capacity based on the project needs. There are numerous advantages to use this approach: faster development cycles, seamless knowledge transfer, reduced downtime, and an overall saving in the project risk.

We also make the most of rolling wave planning, which involves adjourning the product decisions until you are in the best place to make them. This allows the flexibility to adapt instead of having to stand by or re-plan a large document with the requirements that was conscripted earlier.

5. Sprints

Sprints are common agile development concepts that involve short development iterations. The purpose of these iterations is to accelerate the development and divide projects into smaller, attainable goals that can be achieved indefinite time frames. This allows the teams to be more productive, more accurate with the time estimations and you don’t waste resources in the event that produces a shift in the objectives of the business.

6. Story Points & Predictable Project Velocity

We plan and evaluate the capacity based on the story points. Stories are small units that define features from a user viewpoint. We allocate values to each story using a points system that measures its intricacy; the more complex the story, the more story points it would be awarded.

The capacity of the Squad is also defined in the story points. Expressively, a squad has a maximum of 25 story points per sprint. This verdict is based on our past projects that have allowed us to determine an unswerving number of story points we have been able to get through in the sprints from our former projects. This system allows us to estimate the time the project will take in the complete the work and maintain the project velocity.

7. Quality Assurance

The quality assurance serves the simple function of keeping the bugs away from the final builds. The QA team at Seasia is integrated with the development throughout the SDLC which helps in reducing delays and bottlenecks and ensures that the defects are corrected as and when discovered.

We use a combination of the testing practices and have a dedicated product team. Furthermore, we use an integrated system that gathers projects, checks for errors, and allocates the application to the product team for test analysis.

8. Delivery

Once the application is ready to be published, we also handle submission processes for the app stores.

For iOS, there is a vital yet overlooked phase that many don’t really consider in project timelines, but certainly should. If done inaccurately, the acceptance into the App Store can take up to a week, though stretched if the submission is overruled.

At Seasia, we also have a product release management system that assembles all the assets, enhances the app listing, and concludes the submission process as per the guidelines of the app store being submitted to.

Finally, looking at your mobile application project afar the scope of development is important to create a successful product. While from a design and technical perspective, the project needs to be sound, you also need a mobile strategy, a clear value, intention, an understanding of your customers, and a process for the testing and delivery. This holistic approach is what differentiates between the failure and success of the highly competing app ecosystem.

Show up! Use Responsive Web Design to Deliver Better User Experiences

Show up! Use Responsive Web Design to Deliver Better User Experiences

When webmasters talk about the accessibility of a website, they are probably talking about how a person can approach your website through different mediums. But it is important to know if your users are able to access your site conveniently, or if they are able to understand the message that you are giving out. With the epidemic growth of new devices, it is imperative to target audiences on different platforms or otherwise you would lose your potential leads as well. It has vital for the businesses to ensure that their customers revel in an engaging and seamless user experience, regardless of the device they are using to access your site.

Before starting with the designing process, it is important that you understand the importance of the responsive web design (RWD). A responsive web design consists of a fluid grid that makes it easy for a website to adapt according to the screen size of a device. Furthermore, converting your current business website into a responsive design would be a cost-effective option and the website will look good on the screens of the different handheld devices.

Let’s run through some stats! As per Google, 65% of consumers start their path to purchasing a mobile device, 11% on a tablet and 25% on a computer. Likewise, over 50% of all the emails delivered are read on mobile devices. These numbers don’t lie, and are enough to prove that companies need to develop responsive digital assets.

Let’s now move ahead and go through the different tricks that can help you to improve the design approach:

1. Decide on the Mobile First Method

Designing a website with your mobile users in mind will make it easy to include all the necessary elements and remove all the clutter. Arrange the content and the functionality according to the mobile users and then progress towards including different elements for the desktop users.

Smaller screen size makes it mandatory for the designer to remove all the unnecessary elements. In certain cases, designers fill pixels with different details; however, this will only make the website hard to navigate. So, to improve your business, make sure that you include only the necessary elements.

2. Compress the Features

While designing a responsive website, ensure that you have a program that can compress the page resources. In other words, choose a program that can help you drop the number of bytes sent per page.

This process makes it easy for the visitors to glance through the website or access it easily. This will also lessen the loading speed of the website, making it easy to sail across. You can further accelerate the things by eliminating the line breakers or avoidable white space. Reducing the file size will also keep the things flowing more effortlessly.

3. Get rid of the Avoidable Content

Though content is regarded as the king in the digital marketing field, removing the excess of content from your business website will make it more mobile pleasant. Before improving your website, remember that some content is never intended to be used in the mobile version of your website. There are high chances that some elements of the content don’t work in the mobile environment.

Navigating a website is different on a desktop and on a handheld device; you need to understand the difference. Navigating through the smartphones can be difficult (because of the variance in the screen sizes) and there are high chances that the visitor may become disoriented. So, get rid of all the clutter on your website.

4. Identify the Requirements of Your Customers

When planning to improve your business website, it is important that you understand the requirements of your target audience. Discover what your potential customers are looking for and make sure that you fulfill their requirements. By knowing about your actual target market, you can easily design different services and solutions that will help your company remain ahead of the curve. You can also do your own analysis to find out which part of the website is viewed the most and which device is used to view your business website. With stats in hand, you can easily compare and take the right decision.

5. Optimize Images

Images are an integral part of the website and one of the main problems with full sized images is that they can slow down the speed of your website.

Due to the presence of heavy images, the website will take long to load which can make your visitors move on to your competitor’s website.

Therefore, make use of scalable vector graphics instead of using high resolution images.

Besides this, you can use the images wherever necessary and make sure that the logo is designed with scalable vector graphics.

6. Performance is all that Matters

In the end, it’s only the performance of the website that matters the most. Content is like flowing Water and therefore adjusts easily to the screen size it is being viewed on. When designing a responsive website, make sure that you never compromise on the quality of the website. Your website should have all the important elements that will increase your user’s experience. The website should be simple and have the following features:
• It should be easy to use
• It should not use browser sniffing
• The content should not be hidden

7. Wrapping Up:

Having a responsive design for your business website is an invaluable tool. It makes it easy for your customers to browse your website from different screen sizes. A responsive design also helps you to feed your customers with a small amount of content at a time so that they can easily understand what they are reading.

A well designed website will make it easy for you to convert the customers into potential leads. As a business owner, you would definitely be looking forward to earn money through your web presence and RWD gives you a chance to target your customers easily. So, convert your website into a responsive one today with creative designing services and don’t miss on your leads.