Cryptocurrency: A Bubble Waiting to Burst or a Good Investment for Entrepreneurs

bitcoin

If you are an entrepreneur or small business owner, you should always be conscious of new trends that influence your field. If you have not yet focused on the phenomenon cryptocurrency, it is the right time when you must pay attention to this new trend that is the changing the way in which people make transactions.

The idea is new and what it fundamentally involves is digitizing payments completely by offering digital currencies that one can use to transact without the requirement for intermediaries like banks, and this implies it can be traded across numerous clients without the costs that come with intermediaries.

While there are a lot of discussions on whether Cryptocurrency is just a bubble waiting to burst or is a good investment; entrepreneurs who want to exist in a future where tech will command numerous procedures should surely think about cryptographic forms of money and here is the reason.

It is a credible global currency

Cryptocurrencies have been around for less than one decade and it has turned out to be a power that will change how individuals do business in the near future. In spite of a lot of challenges in the way like a few governments blocking the utilization of the technology, it still is on a developing trend and more corporates are understanding the power behind Cryptocurrency like Bitcoin. This gives a clear sign that there is the room for growth.

It is now a credible and legitimate payment option, as various countries like India, Singapore, Russia and China have moved to receive their own digital forms of their currencies.

This acknowledgment and adoption by the world’s major governments of Cryptocurrencies’ authenticity – is powering their general adoption. In Japan alone, which has a populace of 127 million, cryptographic forms of money is considered as a legal payment option, and buys are as of now not taxed.

The most well-known and generally used example of Cryptocurrency is Bitcoin, the first decentralized cryptographic money. While the price of Bitcoin is currently fluctuating, the experts are saying it is expected to reach $20,000 next year.

Erik Finman – a high school dropout invested in Bitcoin in 2011 when its prices were $12 – is now a millionaire at the age of 18. He made a bet with his parents if he turned out to be a millionaire before he hits 18, he will not pursue his graduation. Thanks to his savvy investment in Bitcoin and its price hikes, he will not have to get his degree now.

A lot of examples like this on the Internet illustrates the type of potential the market actually has.

Big enterprises are welcoming Cryptocurrency

While small organizations will be slow to embrace, big enterprises are welcoming Cryptocurrency. IBM, Nestle and Walmart have made investments in Blockchain to help streamline their current procedures and fulfill the developing demand. Even the online retail leader Overstock is accepting the technology.

Furthermore, supporting organizations is also trading in. One organization that has benefited from the surge in demand is NVIDIA, which said its business was up by 54% this year because of increase in demand for its cards utilized in Cryptocurrency mining.

Say Bye to a lot of hassles with Cryptocurrency

There is no tax assessment in the Cryptocurrency world because the frameworks are sophisticated in a way that enables you to enjoy proficient exchanges that can’t be compromised. The technology is developing rapidly and while it happens, the Blockchain will also grow in value. In future, a lot of business operations will depend on Cryptocurrencies as a great many people who have utilized the technology said that it is helpful than others.

With a development in the adoption of cryptographic forms of money happening, any genuine entrepreneur would also need to learn more about this new innovation that will characterize how individuals transact in the near future.

Wrapping Up

If you accept a currency when it starts, with time it develops and you wind up with profits. It is much similar to trading in the forex markets; however, for this situation, the margins of accomplishing what you are searching for are more characterized.

The individuals who think that the technology is only a buzz that will blur away soon; it is not going anywhere and will change the present economy fundamentally. In the following couple of years, money will take another form and many entrepreneurs will benefit from this. So get on the board and you will praise the choice soon.

The Sporadic Growth of Mobile Payment Gateways

The Sporadic Growth of Mobile Payment Gateways

Regardless of the outpouring of the mobile phone usage and the pioneering payment technologies that have surfaced with this mainstream usage, consumers still remain hesitant to embrace the latest payment technologies entirely.

In fact, as per a survey, it was concluded that only 52% of the North Americans have used mobile payments till date; with just 18% using them often.

The reason? Mobile and the latest payment technologies are shattered when it comes to security and invention. However, there are evidences to support these concerns:

ISACA, a non-profit organization that works for the development, adoption and use of universally accepted knowledge and practices for information systems conducted a global survey in 2015 that encompassed 900 member cybersecurity experts to inspect the prevalent security risks for its Mobile Payment Security Experts. It found:

• Just 23% of the surveyed experts said that they believed that mobile devices are secure enough to keep the personal information safe.
• 47% claimed that mobile payments are not secure
• 87% anticipated that an increase in the mobile payment data breaches over the next year.

Regardless of these concerns, there is no stoppage in the growth of mobile usage. It is projected that by the end of this year, there will be around 4.77 billion mobile phone users globally, so it is imperious that we resolve the security concerns relating to new payment technologies. The hackers are persistent and can amend their techniques to breach the payment technologies.

If you are up to speed up the common security concerns, you can have a head start on these cyber villains:

1. Vulnerable payment technologies

Whether it’s a mobile device, wearable gadget or home automation system, hackers can exploit any sort of security vulnerability. Don’t think that the latest payment technology has reckoned all of its security flaws. Preserve your personal information by following some basic security measures like encrypting data, having a strong password, changing the passwords frequently, using two-factor authentication, installing the software updates promptly and shopping only on the websites that you know are safe.

2. Phishing attacks

Phishing scams are the scams where an email or website efforts to steal information from you. They may have been around for years and are probably not walking out anytime soon. Phishing is an operational attack because of human error. You might be using software that blocks phishing emails, a legitimate email could still lead through. Just because you believe that you are protected, you will keenly open the email and the rest is history.

3. Human error

There are numerous security concerns that can be sketched to the people you know. Such concerns can come down to a displaced employee, an ignorant family member of an employee who has had his/her personal device hacked.

Human errors can be prevented with the help of basic measures like training of employees/ family members, data encryption and terminating the access to the employees who are no longer working with you.

4. Using public Wi-Fi

Tapping onto public Wi-Fi is an enjoyable perk when you are out and about. Public Wi-Fi is often on the risks of hackers that could access your unsafe data. To keep yourself protected, you should consider using a VPN and SSL connection. Also, don’t forget to turn off the sharing and Wi-Fi when these services are not in use.

5. Future threats

While some attacks like phishing have and shall continue to be a concern, you should also keep up with the latest security threats. The other potential threats may include chip and pin frauds, changing or manipulation of data, the rise of the IOT botnets and the attacks going back doors. Staying on the top of these trends and educating yourself about these trends can help you thwart the potential security breaches.

Though you might be able to address some security concerns for personal or business accounts, companies involved with payments are also endeavoring to put any former security concerns to rest.

6. Google Wallet

Google Wallet has been around since 2011 and allows storing payment information like the credit card and back accounts. This mobile wallet allows you to quickly send and request money from anyone in the world and then cash it out at the bank. Google encrypts data using a Secure Socket Layer so that your full information is never displayed. Users are also required to create a PIN to access their wallet. And above all this, Google provides 100% fraud protection.

It seems that Google Wallet is exceptionally secure. But, always remember that dealing with banks and credit card companies always leaves some door open for the some sort of security breach. In addition to taking on the crypto-currencies, Google Wallet might want to start to use biometrics as an extra layer of security.

7. Apple Pay

Released in 2014, Apple Pay gained a lot of traction among Apple users. Among the major highlights being that it is secure. Rather, Apple claims that all the payment transactions that are made only between the bank and the merchant.

Apple has put in a lot of effort in making Apple Pay secure, but there have several instances where people have taken advantage of the security flaws.

Payment technologies may offer a variety range of security features, but eventually it is up to you (the user) to ensure that your data is safe and remains secure. This can be accomplished by following the below mentioned security tips:

• Make sure that you use an application from a renowned Mobile Application Development Company,
• Use multi-factor authentication,
• Use proper and unique passwords,
• Encrypt sensitive data,
• Update security software like anti-virus software and firewalls,
• Back up your data often both online and offline,
• Make sure that all the mobile devices have wipe capabilities,
• Provide employees with their login credentials,

8. Stay Observant

Be sure to follow all these tips as a part of your normal routine and learn to keep an eye out for the above mentioned vulnerabilities. It is not an erstwhile deal. With fraudsters and hackers continually developing the new ways to break into payment technologies, it is important to make sure that you look at the above tips as on ongoing process.

While many technologies might have clogged the criminals in their tracks, the companies behind those technologies also know how to keep a cautious eye out because the fraudsters don’t give up easily.

Meanwhile, don’t be afraid to use these payment gateways as they offer significant benefits and use the farthest security layers accessible.

Google Gender Memo – We are better

Google's Gender Memo – We are better

Historically speaking, not long ago women were not entitled to vote; yet, this year we have witnessed the first women in U.S. history competing against a male opponent to become president of the United States. While times have drastically changed for women in just a hundred years or so, every year, on March 8, we celebrate “International Women’s Day”.  Ample is discussed about women’s struggles for equality in the world, including at home and in the workplace.

In the past few months, the debate around gender equality and ideological diversity at the workplace has become more intense. The pledge is a 10-page internal memo that Google software engineer James Damore wrote, in which he attempted to explain his contrarian positions on those concerns. The memo, named as the ‘Google’s Ideological Echo Chamber’ infuriated numerous in Silicon Valley since it depended on certain gender stereotypes — like the thought that ladies are less inspired by high- stress occupations since they are more anxious — to rationalize the gender gap in the tech industry. The memo rapidly spread outside the organization, as other Google workers railed against a large number of its presumptions.

“The memo has clearly impacted our co-workers, some of whom are hurting and feel judged based on their gender,” Mr. Pichai wrote.

The main purpose of gender equality in the workplace is to achieve equal outcomes for men and women, not necessarily that the outcomes will be exactly same for all. To achieve this:

  • Workplaces to provide equal salary for work of equal or equivalent value
  • Removal of obstacles to the full and equal participation of women in the personnel
  • Access to all occupations and industries, including leadership roles, regardless of gender; and
  • Elimination of discrimination on the basis of gender, particularly in relation to family and caring responsibilities.

 

Accomplishing gender equality is the essential for workplaces not because it is ‘fair’ and ‘the right thing to do, but because it is also connect to a nation’s overall economic growth. Workplace gender equality is related with:

  • Improved national productivity and economic growth
  • Increased organizational performance
  • Enhanced ability of companies to attract talent and retain employees
  • Enhanced organizational reputation

Despite what many people assume, gender equality is not strictly limited to creating advantages for women. Gender equality means that each employee approaches similar benefits, which is why equality is an “everyone” issue.

To encourage its female employees to learn leadership skills and pursue high-ranking roles, we give them with their own leadership-development program. “Our program focuses on helping early and mid-career women step up to extensive leadership responsibilities.

In sum, every employee has the right to feel comfortable in the workplace. When employers embrace a mentality of acceptance and inclusion, gender equality finally becomes a possibility.

We Are Better in light of the fact that these are our morals which we follow to make the gender Equality same.

Twitter Tactics for Increasing Engagement

Twitter Tactics for Increasing Engagement

Success on Twitter is associated with strategic thinking on how to leverage Twitter as a part of your comprehensive online marketing and social media efforts.

Twitter is no more about collecting a herd of followers, but about engagement, likes and retweets! It is an intimidating social platform, with so much noise and so many experts on every topic known to man.

So, how can you stand out?

Though it may seem that you need some cultured strategies to dominate on Twitter, but if you ace some simple strategies, you can knock into a community of compatible followers who will drive traffic to your website and support your efforts.

Regardless of whether you are a tiny minnow or a big fish in the Twitter pond, practicing the below mentioned tactics can help you make it bigger and generate more traffic to your content:

1. Find out who is following you – #KnowYourAudience

If you have built a hefty following, but are struggling to engage with them, it is your capability to not knowing your followers.

Concentrate your effort and time in understanding your existing followers and engage with them effectively, rather than chasing the new ones.

You can also make use of the excellent audience tracker tool Followerwonk by Moz. It helps in giving you an idea of who is tracking your activities. While most of the features are available for free, its premium version comes with additional features that can track all your account followers.

One of its finest features is the word cloud that generates visualizing keywords from your audiences’ bio, helping you in finding the common denominators among your followers and understanding them.

You can also track the most active timings of your audience and schedule tweets when the highest numbers of followers are active.

2. Win them with fabulous, informative and engaging, content – #CreateAwesomeContent

Once aware of your followers, you can change your content accordingly.

Serve them some engaging, unique and enlightening content according to their taste.

Use your social media accounts to drive them to your content, hence starting a complete planned inbound marketing.

Don’t just self-promote yourself, see what’s trending and plunge into discussions. You can also share content from others that may please the palate of your followers – you can spin on the story or link the original trusty source.

3. The lesser the words, the easier to digest – #KeepitConcise

Twitter is a platform that encourages crisp and to-the-point content, prompting to readers to quote and respond to your tweet.

According to research by Buffer, the ideal length of a tweet ranges from 71 to 100 characters, despite the fact that the limit by Twitter is up to 140 characters.

So keep it sweet, short and snappy.

4. Give them the stunning visuals they deserve – #GetVisual

In a text dominated Twitter stream, a tweet together with an image will surely stand out.

A graphically pleasing post is sure to get more likes, retweets, and earn followers. Even adding text to a simple image can be really effective.

You can find high quality images at Flickr, Unsplash or purchase a subscription for Shutterstock, iStock, Thinkstock, or Dreamstime.

Using high quality images brings more attention to your post than unadorned text.

5. The right hashtag can take you far – #HashtagAway

We know that hashtags get more coverage to your tweets, but a lot of us often overuse this feature. However, to get the right coverage and expand your audience, you just need the right hashtag.

You can learn and discover about the most popular hashtags and the ones that can connect you to your target audience at Hashtags.org or Ritetag.com.

Make sure that you pay attention to the hashtags that your influences are using. This way, you can utilize the same ones to meet the right audience.

Using one or two hashtags can get you the desired results, provided that they are the best suited ones!

6. Show rather than tell – #TwitterVideo

Twitter video is undeniably the most underused feature that can win you bonus on engagement you create. Living in a visual world, we all fall for videos for the fact that the information they provide is compact and being backed by the audios and visuals, the information becomes much easier to take in.

Not worth mentioning, you can convey much more in a video that in 140 characters (which includes the spaces).

Even a 30 second video can make your account seem more personal and reliable. You can give them a sneak peak of your work life, or short clips from a live event to create a tinkle.

7. Introduce the right people in your content – #ReferenceitRight

Don’t hesitate to use the external sources to enrich your account and share prominent content. Include the author of the article you are linking, or the company or brand involved, in order to get a mention or a retweet.

Follow the same rule when including social influences in your field, the popular, prominent people with huge followings. A retweet or mention by the right person can get carried far afield.

This can help create thousands of impressions, but is another tactic that you shouldn’t be exploited much. Remember, balance is the key. Overusing this can overpower your references.

So, what are you waiting for? You can DIY these tactics or hire our team of digital marketing consultants to upkeep your online presence.

See you on Twitter!