IOT Application Development- The Next Big Investment Destination

IOT Application Development- The Next Big Investment Destination

The Internet of Things is greatly changing the way we live, work and entertains. According to forecasts by analysts, the number of the connected devices is expected to reach 60 billion by the year 2020.

The notion of a smart home is not something we cannot have a clear depiction of. The introduction of smart appliances, lighting and parking is collecting pace, so soon we can speak about the revolution in the industries and spheres of life.

Many organizations realized the potential of IOT long ago and started investing in this innovative thing. Among these organizations are giants like Apple, that built the Home Kit IOT platform to implement home utilizations in an iOS atmosphere, and Microsoft that launched the platform Azure Internet of Things which is used by over 5 million companies worldwide.

IOT or Internet of Things is a complex system which includes 3 main constituents:

1. Infrastructure that includes a computer program on a corporate data server (or in the cloud), which evaluates and processes the data received from the connected devices.

2. Smart gadgets that interact with sensors, apps, and network. These gadgets can automatically transmit data from each other, while the software collects and processes this information.

3. IOT applications that allow the users to manage connected devices via smartphones, tablets, or computers.

One of the key trends concerning technologies today is an IOT application development. Building applications that enable the users to regulate and interact with various objects are becoming a great popular these days. There are web and mobile software solutions that can transform data to some center, receive it and make analysis to make some actions automatically. Let’s take an example of an IOT application that can send signals to personal doctor, medical center, or call emergency in case of any health deterioration, or any attack. Having such a product can even save lives. Imagine the extensity of such tech solutions can affect the healthcare domain!

So, we have got together some reasons to why you should invest in IOT application development, be it through the means of custom mobile or web app development, and the industries that should consider this issue.

a) Increased workflow efficacy

There are a lot of possibilities for web and mobile application development for business solutions. One of the primary goals that the development companies strive to achieve includes workflow automation and optimization. A decent option to make it is IOT solutions that minimize human participation in manual or technical operations.

b) Revolution in health care

We just discussed an example of using the IOT application above, but there are still so many of them. Naming a few includes health monitoring sensory applications, wearables and devices that enable measuring parameters like blood sugar level, pulse and a lot more. Applications that analyze data instantly and provide meaningful assumptions are the most probable diagnosis, which are particularly valuable in rare devices, complex to determine the newer ones.

c) A new learning environment

IOT web and mobile application development promise to have a great impact on the education industry. Perhaps, soon we may witness some evolution in teaching and learning processes. In this day and age, high-tech solutions are probing in schools, colleges, and universities, changing the entire approach towards teaching.

Here’s an idea for IOT application development in education: something that provides videos and tests on various subjects, track user activity and process the results. The teacher could then receive a report for each student: easy and complicated topics and questions, which provoke difficulties, and based on this the students get the understanding of what all should be improved.

d) Innovative tech approaches in retail

Perhaps, retail is one of the industries that should consider IOT application development or other IOT tech solution implementation in first place. One of the best cases of using advanced tech methods is beacons. Beacons are small IOT gadgets that are connected to smartphones via Bluetooth and can serve many purposes: gather customer intelligence, navigate them through buildings, send automatic push notifications to smartphones, and much more. Many shopping malls and stores have already started using beacons actively to boost sales and increase customer loyalty. And this works.

e) Enhanced Research Activity

Now IOT detectors and sensors can be connected even for geological formation of plants and more. These objects can send signals about any changes in the state, growth conditions etc. to the IOT application that in turn a process received data and demonstrates the results to the user. Therefore, scientists can make various experiments, traverse different categories much easily and with higher proficiency.

All in all, Internet of Things has a great potential for investment. It is developing by leaps and bounds, infuriating huge growth in IOT application development. The total of connected devices is growing every day, and we surely can say that IOT is going to improve the quality of life and expedite progress.

Mobile Application Security Concerns You Ought To Avoid

Mobile Application Security Concerns You Ought To Avoid

Mobile workforce security in today’s age of BYOD is no easy task. In the wake of the explosion of mobile devices, organizations are embracing mobile applications increasingly, as a way to improve productivity and to meet the employee requests to work anywhere seamlessly. There is one critical question that many users and organizations continue to overlook and that is ‘Are mobile applications secure and protected from the malicious hackers?’

However, new studies show that there definitely is some room for enhancement. As per a study for IBM, an average company tests less than half of the mobile applications it builds. Another 33% have never tested their applications for security before floating it in the market. This inequality could expose the data of the users to cyberattacks, which could empower the hackers to gain access to the treasuries of the personal and corporate data of the users.

Companies in huge numbers have adopted the BYOD (bring your own device) policies and 55% allow the employees to use and download the business applications on their personal devices. In addition to this, 67% of the companies allow their employees to download non-vetted applications for their work devices.

So how can you secure the mobile workforce in the age of BYOD? Start with the following steps to address the four key concerns:

Concern 1: Building Secure Apps

Mobile malware exploits the bugs or the vulnerabilities in the coding of the mobile applications. Applying the best practices to mobile application security, can help in making the mobile application resilient to such an attack. It is also very important to analyze the code from third parties, or any application that is allowed to coexist on the devices used by the employees. In such a case, the executable needs to be scanned.

This concern arises out of a growing trend of hackers to create fake application versions. Hackers can obtain a public copy of a mobile application, engineer it in reverse, place the malicious code in it and then re-deploy it in the market. Unsuspecting victims, then download and use the app, leaving their personal information and credentials exposed to the hackers.

Concern 2: Making Devices Risk-Aware

The security of an application is deeply impacted by the underlying security of the devices. An indiscreet device is one that has been adjusted by its owner or an unauthorized application to surpass the operating system security, in turn allowing the installation of any app and from any source. Such devices, known as rooted or jail broken devices are vulnerable to mobile malware. While many organizations prevent such devices from accessing the company networks, the jailbreak technology is surfacing to dodge this detection.

Even worse, the attackers using mobile malware don’t just rely on a jail broken device to facilitate the fraudulent activities. Users who allow excessive permissions for the mobile applications, though often by default, also provide a path for the malware to access the basic services like SMS.

To address these concerns, it is mandatory for all organizations to adopt technology that allows the device risk to be incorporated into the mobile application structure and detect mobile malware. Let’s say, if an application is to execute a complex transaction and the device is jailbroken or rooted, then the app may elect against executing the task.

Fundamentally, by making applications ‘device risk-aware,’ organizations can confine certain functionalities, eliminate sensitive data, and avoid access to the organizational resources. Organizations should look into ways to test the security of the underlying device vigorously because the risk hosted by conceded devices is an often a disregarded aspect of mobile security.

Concern 3: Preventing Data Theft and Leakage

When mobile applications access the data, their documents are often stored on the device itself. If the device is lost, or if it is shared with non-business applications, the probability of the data loss is intensified.

Businesses should develop a selective remote wipe capability to erase the sensitive data from the lost, stolen or otherwise compromised mobile devices. Restricting this sharing of the organizational data with non-business applications can help prevent leakage of data.

Concern 4: Restricting High-Risk Access & Transactions

Mobile applications are built to work together with backend services. For instance, mobile banking applications allow the customers to transfer money to third parties, which mobile CRM applications enable the salespersons to update their forecasts and access the critical account data. By using the context and factors for mobile app security risks, it is possible to prevent or restrict the access to the organizational systems and delay the execution of the transactions.

What Virtual Reality Means To Marketing?

What Virtual Reality Means To Marketing

VR Technology has always been a cool and fun idea. We all have seen it in movies and televisions, where the driver consumer thirsts for the level of immersion that leads the characters experience while using it. Finally that fun idea has turned into an actual reality. Since the splash of functional VR has hit, website development companies have been taking a hard look at the virtual reality to see what exactly VR means for marketing. Let’s dive deeper into this subject:

Where VR is today

Virtual reality has progressed from the ‘cute’ technical phase to the ‘interesting-possibilities’ phase, as the technology has made significant advances over the past few years. It all started when Facebook launched the Oculus Rift in 2012, which was then followed by Google’s release of Cardboard in 2014, Samsung’s Gear in 2015 and PlayStation’s VR in 2016 with HTC’s Hive.

At present, there are more than 40 million VR users all around the globe. The Google Cardboard app has been downloaded over 10 million times and there are over 250 VR apps on Google Play. Most of the VR headsets sold are geared to work with mobile devices.

Marketing ad numbers look fantastic at the moment with both install rates from ads and ad success rates with over 1000% of mobile. However, these numbers need to be measured with a grain of salt since the experience is so new, people are more inclined to check everything out as compared to how many people presently tune ads out on mobile devices and computers.

As it stands, VR market is growing at a stupendous speed and has a lot of interest from consumers, including a large segment of Gen Z. From the marketing perspective, VR should look like a freshly wrought field that is just waiting to be sown.

How can marketing fit into VR?

Marketing and virtual reality idyllically will combine in the same way that video content and marketing did. In some ways, VR is a glorified version of that medium. Thus we can draw some parallels on how it can be used.

To be fair, some businesses will not need to worry about VR. For some businesses, the idea of VR will not decode into something useful for their brand because their audience would not want or need to see them in the VR world.

With that being said, here are some ways VR can and should be used to help in marketing products or services:

VR Instructions: VR Instructions sport instructions of all types, how-to style videos or anything that currently exists as an instructional video has the ability to become better via virtual reality.

VR Tours: Businesses that fall under the hospitality genre such as hotels, theme parks, or wineries can all look at VR as a way to give customers the perfect tour to showcase what your business has to offer.

VR Conferences: If you are hosting a live speaking convention, you can now allow other people to enjoy it through virtual reality.

VR Content: Video content is something that is currently being digested by users, who can upgrade to VR content or at least should consider as something to be upgraded.

If you are planning to use VR, the main thing to remember is that you should be aiming to provide a complete experience for a user that is better than how they can currently digest content. That means being more immersed, have the ability to see and explore everything you offer, and have a sound that matches up properly.

You don’t want others to feel like you have provided them some cheap content that is being utilized simply because it is VR. Instead, they should feel the experience is better than what they could find in a two dimensional offering.

Summing Up
The bottom line is that Virtual Reality has gone from the fantasy stage to a reality that is really exciting. Now that the technology is permanently involved with our imagination enough to make this useful, it is a matter of determining the best means to apply the tech to a business situation in a pleasing, impressive manner. How well we can do that eventually will show what VR can mean to marketing.