Tactics to Escalate Your Growth through Facebook Ad Campaigns

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Over a year now, the most profitable and fastest growing traffic source that our clients are using is to drive sales for Facebook advertising. And if the Facebook’s ad revenue growth is anything to go by, we’re not the only ones who are spending more on Facebook ads.

According to a survey conducted in 2016, the advertising revenue jumped from $3.3 billion to 5.2 billion in the first quarter. This exponential growth describes that a majority of the advisors are spending more because they are making more.

As a SMO service provider, we have seen the same process and expected different results, by picking up a few techniques that can be applied to the most campaign ideas to increase your chances of success.

Tactics for Facebook Ad Campaigns

1. Focus on sales, not on shares

By using Facebook, you can expect to get a certain number of likes, shares and clicks. These numbers are misleading; making you think that your campaign is more effective than it is in actual. The number which doesn’t lies is sales.

Regardless of the engagement metrics, the sales numbers are the ones that really matters. This doesn’t mean that you ignore the engagement metrics; because they are an indicator of interest in something that you’re doing right. You need to match up the ads with the revenue, to better understand what is working and what is not.

2. Ads are built using information

Starting with an idea is reliable, as some individuals make logical mistakes while crafting an ad. A sound concept doesn’t mean it will result in success. You need to start with information first and then step by step build the ad.

For instance, before starting with a product, make sure to understand the demographics that comprise the target. Then you need to form your value proposition all before you even start to work on designing the actual advertisement. Creative ideas that you are assuming can be fantastic and target audience shares your exact view point rather than the actual data.

3. Make a strong offer

The offer itself is very much important. This might seem impossible, if you once look at the concept from the proper angle, there is a sensitive issue that takes place where the target audience, parents, can see how they can help each other while buying something. Most of the individuals like to spend money, it is just a matter to think that buy what that you can offer is their idea. The good copy isn’t important, but without a strong offer it loses some of its power.

4. One-up your competitors

As a SMO Service Provider Company, our main goal is to provide strong offer than your competitors. Firstly, analyze your competitor’s work and after that launch a campaign that is just slightly better than you competitor offer.

The end result is that digital marketing is not an easy task to perform. If you are using Facebook for marketing, then you must craft successful campaigns that earn more money. One of the best way is that you can do is by undertaking the above aspects for making a Facebook ad campaign that works, which we outlined today and incorporate them into success, that helps in increasing the end result of your next campaign.

We have seen the same process fetch difference results, by picking up a few techniques that can be applied to any social media channel to increase your chances of success.

Facebook undeniably is among the best sources of fetching traffic and engagement, followed by YouTube, Instagram, LinkedIn and Twitter (learn how Twitter can help in increasing engagement).

Get in touch with us today for more insights!

Mobile Application Development: The Current and Future Trends

Mobile Application Development: The Current and Future Trends

The growing use of smart phones has emerged the need for mobile application development. In the recent years, the mobile app industry has come up with major rapid innovations and is experiencing a radical transformation. As a result, the use of mobile devices has grown bigger and these devices have become an instant medium to access internet and mobile applications.

Trends in 2017

With the advent of technology, people have extremely become tech-savvy nowadays. As the mobile industry is flourishing, the demand for mobile apps is going pathological. Today, people understand the benefits of using different mobile applications and this describes its importance.

 Let’s take a look at some of the top mobile application development trends 2017:

• e Governance App

The government of India is all set to transfer the idea of “Digital India” into reality. The government has recently launched a number of mobile applications ranging from education to healthcare and agriculture to e-governance, and is planning to roll out more of such apps.

• Mobile Apps

Mobile messaging app development is substituting the traditional form of text messaging. We have seen considerable rise in the mobile apps like WhatsApp, Snapchat, Viber and Hike. Earlier, these apps were used only for messaging purposes, but, now, this also offers the facilities of voice calling, video calling and file sharing options.

• Mobile Payment App

Instead of making cash payments at the counter of the store or swiping your credit card, all you need to do is wave your Smartphone or tap it on the machine and your payment will be made. This app will store all the information related to your payments and credit cards. Digital wallet is the latest mobile payment app.

• GPS Powered Apps

Global Positioning System (GPS) apps help in determining the position of a person, traversing from one place to another, tracing the movement of our parcels, etc. Some of the major mobile app development companies focus on producing extremely accurate GPS powered apps that are being widely used across the world.

• Hybrid Technology Apps

These technologies, like any other mobile application, are found in many of the mobile devices. These devices come up with a combination of different web technologies like HTML, JavaScript and CSS. By using this, you can play games or you can connect with the other people over social media. These applications can access certain inbuilt capacities of your device like your contact list, gallery, messages, camera etc.

• Enterprise Apps

These apps are known as business applications that help the organization in solving enterprise-related problems. For example – email marketing system, content management, HR management, messaging and collaboration systems etc. This is the latest trend in enterprise app development, where services are directly delivered to the computers and devices are delivered online.

Future Trends

Mobile device plays an important role in simplifying the routine tasks. The fact cannot be denied that the mobile technology is growing at a rapid pace and the mobile apps have become an integral part of the digital ecosystem. These apps are succeeding to become ubiquitous; so, staying up-to-date with the latest mobile app development trends has become mandatory.

A few mobile app development trends to look out for in the recent future are as follows:

• Full Mobility

The mobile development companies need to consider the full mobility of an app. Besides developing an app, you need to think- Is the app capable of replacing every single desktop operation?

For instance, if you want to build a text editing app, you must validate that users are provides with all the facilities. If you fail to offer any of the functionality, the app will be uninstalled undoubtedly.

The main focus of full mobility is to provide all the facilities to the users on their mobile, so that they don’t have to depend on a PC for any information.

• High Quality Content and Marketing Plan

Inappropriately, the mobile app developers overlook the basic things like content and mainly focus on the technicalities. But, this is not acceptable as users pay attention on each and everything and they want the right information.

Building a marketing app is another step that should be considered while developing an app. Having a proper marketing plan certifies great sales and popularity which in turn results in huge profit.

• High Level Security

People use mobile devices for many purposes like games, entertainment and business. But the question is that how safe the app is? If the app has high level security? But, if the app is secure, it will not function on a public Wi-Fi. So, you just have to balance the security to ensure that apps are safer to use.

• Motion and Location Sensing

Today, most of the mobile devices will possess location sensor capabilities that use more than one positioning method.

Motion sensing apps are mainly used for anti-theft, security, power-saving and games.

Location sensing plays an essential role in games, vehicle navigation, and fitness apps. The onset of indoor location sensing along with mobile applications will make way for highly personalized services and information.

Conclusion:

The mobile application development companies are rising at a fast pace with the changing technologies. In order to survive in such a competitive world, developers must come up with unique and innovative ideas, if they really want to leave a mark in the mobile app development market.

The Evolution of IT Infrastructure Management Services

The Evolution of IT Infrastructure Management Services

In the olden days, the entire infrastructure of an organization was managed by the organization, in its premises itself. However, with the advancement of technology, focusing on supporting multiplying business requirements, this model appeared to be insufficient in terms of the need for accessibility and cost effectiveness.

The advent of the IT Infrastructure Management System in the last few years has changed the whole infrastructure backdrop severely, offering the organizations the knack to leverage on off-premise resources working as a part of their team, therefore, reducing the costs and having improved resources working for them at the same time.

The advancement of end-to-end infrastructure solutions, has ascertained to be a strategic enabler for the CIOs, offering value beyond the apparent cost advantages. The managed infrastructure solutions offer a significantly faster turnaround time, higher availability, and efficiency with dedicated SLA leveraging a Global Delivery Model (GDM) that offers a unique value proposition.

The Evolution of IT Infrastructure Management Services

As per a research by Gartner, around 32% of a CIO’s IT budget is spent on internal resources to monitor and manage his infrastructure. This costs the organization an opportunity to capitalize in the areas of technology that can be important to differentiate the growth and the service.

This theory, combined with the fact that IT was traditionally seen as a support rather than a differentiate department was focused entirely on cost reduction.

The IT managers earlier used to face many challenges like:

• Vague Pricing Models
• Frequent System Failures
• Restricted Productivity
• Lack of Centralization

Eventually times changed and technology came out as a vital part of the strategy to provide better services and staying close to the customer. This was the dawn of the predictive maintenance for IT. Infrastructure Management Services indeed were a savior for the organizations facing such challenges and helped the organizations by:

• Minimizing the system downtime, enabling the secured, continuous revenue streams.
• Centrally managing the property, saving the labor expenses.
• Reducing the help desk costs with significantly fewer calls to recover passwords.
• Reducing the time, effort and costs through automated time consuming tasks.
• Streamlining the device configuration management and provisioning.
• Monitoring all the assets across the network in real time.

The Rise of the Remote Infrastructure Management Services

Over the past decade, the confidence of the organizations in the abilities of Remote Infrastructure Management services has developed steadily. According to IDC, a premier global market intelligence firm, investments in infrastructure management can have a huge impact on the revenue of an organization as more than 85% of the infrastructure components can be managed from remote locations.

Summing Up

Needless to say, IT Infrastructure management services have evolved over the last three decades and today have reached a stage of momentous maturity. Today, IMS provides a wide range of offerings in a variety of business models. From providing IT administrative and networking support to helping clients in strategic planning about outsourcing or setting up data-centers, the infrastructure management services sector today provides significant inputs and services to its clients that impacts their bottom-line directly.

If you have any questions or additional advice relating to the above topic, we’d love to hear from you in the comments below!