Social media plays a vital role in achieving traffic to your blog. It is not easy to use social media and achieve the desire results. A proper use of social media optimization can help to get results. Facebook ,Twitter and LinkedIn are the largest social network but LinkedIn is better social media site for a business point of views that can help you to drive traffic and qualified leads to your website. People use LinkedIn as a business point of view rather than other social networking sites where people use to kill time to entertain themselves. LinkedIn is a great channel for marketing.
Here are some traffic driving LinkedIn tactics:
1. LinkedIn Pulse
It is a content publishing platform where people can only post if they are invited. This will include Big names like CEOs etc. Nowadays it notifies the articles published on it from anyone. This will helps in getting the content in front of a broad audience. LinkedIn Pulse will only feature the articles that appear to be gaining traction. Once a post is published your first-degree connections plus anyone who follows you after reading a post of yours will be notified by default. LinkedIn inside features will include likes, comments, shares, and views to determine the quality of your content.
2. Reaching your targeted audience with groups
Millions of groups are available on LinkedIn from them; some are worthy, and some are worthless. It is necessary to reach the perfect audience so, join the relevant group and show initiative through discussion or engagement which can drive the required audience. Go into each group individually and look at the most recent posts. You’re looking for groups that not only frequently post and share content but also engage with it. Various posts will get read by people, and they will comment and like. So it will help you in building your connections. The main key point to be kept in mind is that never post too much content it will lead you as a spammer.
3. Grow your Network
The main purpose of LinkedIn is to grow the network. Growing a large network can help you in promoting your business. After making connections, start sharing your content, and get involved in commenting, liking, sharing the others' content also. You can always endorse someone for skills to make them look better to potential employers.
4. Share the right content
Sharing the useful content is necessary because that will train connections to pay attention to your posts. It will make you their “go-to guy” and will consult you when they need you. If you’re constantly posting links to really useful content, people will eventually notice that you only link to things they are interested in. When you link to your own articles, they will view those as well.
At last, LinkedIn is a business oriented site and will keep growing in the future. LinkedIn could drive a massive amount of traffic to your site in the future. The four tactics I’ve shown you in this article must be used as a part of a complete LinkedIn strategy.