6 Best NFC Payment Apps That Provides an Extra Layer of Security

6 Best NFC Payment Apps That Provides an Extra Layer of Security

Integral to each contactless mobile activity is a small microchip and radio receiving wire directing the tap-and-go task that is NFC (near field communication). NFC encryption innovation is changing the way users get data, make instalments, and offer information across devices. The innovation has already been embraced in Europe, Asia, and increasing expanding popularity in North America.

How it Works?

With NFC, a user just needs to touch or show his phone to an enabled device and he will be able to share data without manually building up a connection. Today, this innovation has been set in Android, Windows phones and iOS and because of this; NFC has turned out to be more important than any other technology in recent times, particularly when it’s the matter about mobile payments.

After installing the payment app on your phone, you will just need to tap the phone on the credit card terminal and a connection will be made utilizing NFC. Now, you might be requested to scan your finger or enter a password to support the transaction. The transaction is then approved with a different chip called the SE (secure element), which transfers that approval back to the NFC modem. From that point, the instalment wraps up a similar way it would in a conventional credit card swipe exchange.

Presently, there are a few NFC compatible cell phones, for example, Samsung’s Galaxy Series, Google’s Nexus Series, and the iPhone. A few organizations are currently onboard in utilizing this innovation. Look at the following best NFC applications that can provide an extra layer of security to your transactions.

6 Best NFC Payment Applications for Tap and Pay

1.  Apple Pay

The application has been around since 2014. You can utilize it to make payments in shops, and if you have a Mac, you can likewise utilize it for making the payments online. In the same way as other applications, Apple Pay’s real security defend is tokenization. Rather than saving your real credit cards numbers on the systems, the application makes virtual account numbers.

Apple Pay

Your iPhone needs you to lock your screen utilizing a password and Touch ID to permit Apple Pay and you can likewise utilize Touch ID or your password to approve payments.

In case you need some extra security, you can pick a 6-digit code as opposed to the customary 4-digit PIN. The only hazard is losing your phone or having it stolen; in this way, it is imperative to turn on “Find My iPhone” that enables you to turn on Lost Mode to suspend Apple Pay or to delete it remotely. To disallow Apple Pay, you can utilize iCloud too.

2. Android Pay

For Android-powered phones, Android Pay is an NFC payment application for Android that can be utilized to tap and pay at various locations. You can utilize it to make in-application payments. Google Wallet has been supplanted by Android Pay and you can use to send cash to your family and companions.

Android Pay

The app enables you to utilize the most of your debit or credit cards from significant card brands, including American Express, Discover Cards, etc. You can likewise utilize cards issued by numerous extensive banks including Bank of America, Wells Fargo and Citi. A full list of participating banks is accessible on the Android Pay site.

You can without much of a stretch utilize this application to pay for things within applications on your phone and in a wide assortment of real-life stores and even a few vending machines. A lot of major mobile phone carriers like T-Mobile, AT&T, Verizon additionally accepts payments through this service.

3. PayPal

Sending cash or paying online within minutes to anyone in this world is now possible with PayPal. Download this magnificent application on your device and deal with all the ways you get, send and spend money at a glance.

paypal

Users of this application can immediately transfer cash to PayPal account holders in more than 100 nations utilizing the cell phone. When they get cash in their account, they can spend the cash on the web or pull it back with only a solitary tap. This free application also enables you to send cash to companions in the US from your bank or PayPal balance.

The best thing about this application is at whatever point you get, send and spend cash with PayPal, it sends a notification instantly to enable you to track everything. Regardless of whether you are making use of PayPal credit, your bank/credit or debit card or your balance in PayPal, you can without much of a stretch discover anything you need to manage everything in this safe payment application.

4. Samsung Pay

Challenging to Apple Pay and Android Pay there is another pay named as Samsung Pay – It also makes use of near-field communication innovation to process payments at the tap-to-pay portal. But, Samsung Pay also gives compatibility with all other magnetic stripe terminals.

samsung pay

Utilizing Samsung Pay, just by waving your Samsung gadget close to a terminal you can pay for products and ventures effortlessly as opposed to swiping a Mastercard or providing your payment data.

5. Square Wallet

Compatible with Android and iOS platform, Square Wallet functions like Lemon Wallet, however with some extra features. You can connect your Mastercard to the application, but instead of paying directly with the Mastercard, it requires the utilization of merchant cards.

Square Wallet

In this manner, Square Wallet application works incredibly. As this application is area based, the store gets to know that you are requesting something and will charge it to the card connected to your Square account.

Offering hands-free checkout alternative, the application enables you to bookmark your favourite shipper. You just need to say your name at the time of checkout. As you visit these stores, you can earn rewards that you can use on your following visit.

6. Visa payWave

Visa payWave is a widely used and secure NFC Payment application. It will enable you to invest less time at the money counter and give you the opportunity to do the things that matter most to you.

Visa payWave

Visa payWave contactless cards are as secure as other Visa chip cards. They have the same levels of security, which guarantees that you are protected from phoney or unforeseen dealings.

Last Words

Digital transformations have changed the world and each startup has embraced the contactless payment frameworks. In future, we will pay with our phones and NFC applications are the ticket to that wonderful future. Because of the numerous current Mastercard information breaches, now is the great time to use a solution that shields our wallets from robbery and fraud.

Numerous retailers already use NFC-based contactless pay terminals set up, making the change to mobile payments simple. Smartphones like Apple’s iPhone 6 and 6 plus and those that are compatible with Google Wallet can right now utilize these terminals. So, let’s start integrating it in our businesses too.

 

CHANDIGARH: A Leading IT Destination City from Last 51 years

CHANDIGARH: A Leading IT Destination City from Last 51 years

Chandigarh, the dream city of India’s first Prime Minister, Sh. Jawahar Lal Nehru, was planned by the famous French architect Le Corbusier. Located at the foothills of Shivaliks, the city is well-known for the best experimentations in urban planning and modern architecture in the 20th century in India. Restructuring of the city on 01.11.1966, it has been declared as a Union Territory and under the direct control of the Central Government.

The software industry was nonexistent in India until 1960. In 1972, the Govt. of India formulated a software export scheme. We can say that 1972 was the inception year for the software industry in India, and after 1991 this Industry entered into the big picture of Indian Economy. The industry registered robust growth after the year 2000.

Over the past 51 years, Chandigarh has made outstanding progress in terms of physical infrastructure and business environment. As an emerging economic growth center, especially as an IT hub from other IT cities of India, Chandigarh has become a preferred location for the ITES companies. Making Chandigarh, a major center for IT enabled services; a policy is designed for facilitating and enhancing the growth of the sector and city admin objectives. As recent data by CII, the per capita income in FY16 (current prices) was Rs 268,656, being one of the highest in the country and big part comes from by IT and their services infrastructure. With an excellent base of communication network, technical institutes and connectivity with the other states, comparing city to respects like education, basic health, or life expectancy better than another part of India.

The Society for Promotion of IT in Chandigarh (SPIC) has been set up under the guidance of the Department of Information Technology Chandigarh. Chandigarh Administration is executing several plans of the Administration for promoting the IT industry in Chandigarh.  Chandigarh is emerging as one of the growing IT cities of the country and many M.N.Cs are shifting from Bangalore. The state is making concerted efforts for promoting key initiatives in this sector to leverage information technology to accomplish a position of leadership and excellence in the information age.

Over the last few years, some of the major IT initiatives planned by the Administration have shown excellent results. Chandigarh is a modern city and in order to incorporate the city in the world, it is important to foresee world standard projects that not only enrich the economic profile of the city, but also provide many employment opportunities for its human resources. North India, as a whole had lagged behind the southern states.

The Indus Entrepreneur, prepare a road map for the advancement of Chandigarh, Panchkula and Mohali region. Keeping in view the roadmap, a visionary project of Rajiv Gandhi Chandigarh Technology Park (RGCTP) was conceptualized by Chandigarh Administration, which was inaugurated by Dr Manmohan Singh, Former PM India in September 2005.

The establishment of Rajiv Gandhi Chandigarh Technology Park (RGCTP) here has proved to be a turning point in the economic transformation of the region. Not only it has attracted many Information Technologies/ Information Technology enabled Services (IT/ITeS) companies, but also helped in expanding IT activities in nearby cities like, Mohali in Punjab and Panchkula in Haryana.

Rajiv-Gandhi-Chandigarh-Technology-Park

It has changed the economic scenario of the city and by facilitating the growth of the economy, especially in the Services sector. RGCTP has been planned to retain this upgraded human capital by providing them employment opportunities here itself. Here in RGCTP, Rs1500crores has been invested by Chandigarh admin and in the private sector.

From the establishment of RGCTP, we can observe a tremendous increase in total export from a region which was 414.97 crores in 2005-06 and 2890.72crores in 2014-16, (Data Sources: Department of information Technology Chandigarh). There were many reasons for the rapid growth in UT, like Special Economic Zones (SEZs) for easy to business Industrial/IT Habitats and wherein investing companies would receive single window clearance and would be able to avail of the benefits as per the SEZ Policy of Government of India.

The Indian IT-BPM industry is expected to reach $350 billion by 2025 (Report: Nasscom). DITC Planned initiatives and vision are reliable for this sector growth. The city can play a major role for growth in this sector.

Facing Problems With IOS 11? Here is How to Fix Them

Facing Problems With IOS 11? Here is How to Fix Them

The biggest iOS upgrading of this season have finally arrived. At present, if you wish to explore the newest iOS 11 features, you can download it to upgrade your iPhone, iPad and iPod.

In spite of the fact that every new iOS update won’t just bring new features to make our life more interesting, but additionally resolves bugs spotted in the previous versions. But, this does not mean iOS 11 is perfect and bugless.

Here we have collected some of the most common issues faced by users along with their solutions. Have a look at them, you may find your issue resolved.

Problem 1: Software update failed

Many users are facing issues in downloading the update iOS 11 or iOS 11.1. Almost everywhere people are facing this issue and each time a message named “Software Update Failed” is displayed on their screens. To solve this issue, you can try:

Solution 1: Check whether your device is compatible with iOS 11 or not. Apple often leaves some devices behind when releasing new updates. As an example, you cannot update your iPhone 5 with iOS 11.

Solution 2: Reset your network settings.

Solution 3: Restart your device and try again.  To do so, press and hold the power button and the home buttons together and keep on holding until the Apple logo appears.

Solution 4: Off the Wi-Fi and switch to cellular data.

Solution 5: Use iTunes to update iOS 11 on PC.

Worth Reading: Everything Apple Announced at The iPhone X Event: Highlights

Problem 2: Verifying update issue

Once the downloading for iOS is finished, there will be a step for verifying update. But, sometimes the screen of the device gets stuck on this step and later on says “unable to verify update.” Try these solutions to resolve the issue:

Solution 1: Reboot your device.

Solution 2: Ensure your network be connected all the time.

Solution 3: Update iOS 11 with iTunes on the computer.

Problem 3: Battery fast draining

This problem arises every time a new iOS update is launched. Users often complain that the newest iOS consumes power largely and rapidly. iOS 11 also accompanies this problem.

Tip 1: Restart your device

Tip 2: Disable Widgets. To do so, swipe to the right when on the home screen of the device, scroll to the bottom of the widgets and select Edit. To disable, tap the red circle with the white line and then remove.

Tip 3: Enable low power mode on the device. To do so, go to Settings > Battery > Low Power Mode > Toggle it as per your needs.

Tip 4: Turn off Background App Refresh. To do so, go to Settings > General > Background App Refresh > Turn it off.

Tip 5: Reset all settings.

Problem 4: Overheating Issue

Some users complain that their iDevices were faced with temperature too high warning – The device needs to cool down before you can use it after updating.

Solution 1: The simplest way is to wait for some time while the device cools down itself. Also, you can restart it or turn it off and try installing the update later on.

Solution 2: Turn off the location service on your device. GPS heats up the iDevices. To turn it off, go to the Settings > Privacy > Location > Off.

Solution 3: Take off the device case and allow it to cool down.

Problem 5:  Cellular Data Issues

In case you find that your cellular data is surprisingly slow, or not working on iPhone 8 or iPhone X, after updating to iOS 11, you can try following solutions to resolve the problem:

Step 1: Restart your device.

Step 2: Look for the carrier update. Go to Settings > about.

Step 3: Turn off cellular data and after a few seconds, toggle it on.

Step 4: Turn on the Airplane mode. Go to Control Center > On the Airplane Mode > Turn it off in about 30 seconds.

Step 5: Reset network settings.

Problem 6: Air Pods won’t connect

Sometimes, Air Pods cannot connect to the iDevices. To resolve this problem, take both Air Pods off > Keep them inside the case > Close the case and wait for 10-15 seconds > Take them out with the case next to the phone.

Problem 7: App store is down

Many users complain that the iDevices cannot connect to the app store, app store down or not working, after updating to iOS 11. Here is how to fix it:

Solution 1: Turn On Mobile Data for App Store. Many times we have a disabled App Store to use cellular data. Go to Settings > iTunes Store & App Store > Enable Cellular data.

Solution 2: Sign out and Sign in to iTunes again.

Solution 3: Set Date & Time automatically. Go to Settings > General > Data & Time > Toggle on Set Automatically.

Problem 8: Various iTunes errors

Sometimes, while updating iOS 11 with iTunes an error message is displayed on the screen such as iTunes error 10/15/39/64/4194… To resolve this problem, you can try these steps:

Solution 1:  Check USB cable.

Solution 2:  Update iTunes to the latest version.

This post does not include all iOS 11 bugs or errors and all these errors above are just iOS 11 problems so far faced by users. So in case your problem is not listed here, do not worry; Apple keeps updating its operating system for such fixes.

Google’s Gender Memo – We are better!

Google's Gender Memo – We are better

Historically speaking, not long ago women were not entitled to vote; yet, this year we have witnessed the first women in U.S. history competing against a male opponent to become president of the United States. While times have drastically changed for women in just a hundred years or so, every year, on March 8, we celebrate “International Women’s Day”.  Ample is discussed about women’s struggles for equality in the world, including at home and in the workplace.

In the past few months, the debate around gender equality and ideological diversity at the workplace has become more intense. The pledge is a 10-page internal memo that Google software engineer James Damore wrote, in which he attempted to explain his contrarian positions on those concerns. The memo, named as the ‘Google’s Ideological Echo Chamber’ infuriated numerous in Silicon Valley since it depended on certain gender stereotypes — like the thought that ladies are less inspired by high- stress occupations since they are more anxious — to rationalize the gender gap in the tech industry. The memo rapidly spread outside the organization, as other Google workers railed against a large number of its presumptions.

“The memo has clearly impacted our co-workers, some of whom are hurting and feel judged based on their gender,” Mr. Pichai wrote.

The main purpose of gender equality in the workplace is to achieve equal outcomes for men and women, not necessarily that the outcomes will be exactly same for all.

To achieve this:

• Workplaces to provide equal salary for work of equal or equivalent value

• Removal of obstacles to the full and equal participation of women in the personnel

• Access to all occupations and industries, including leadership roles, regardless of gender; and

• Elimination of discrimination on the basis of gender, particularly in relation to family and caring responsibilities.

Accomplishing gender equality is the essential for workplaces not because it is ‘fair’ and ‘the right thing to do, but because it is also connected to a nation’s overall economic growth.

Workplace gender equality is related to:

• Improved national productivity and economic growth

• Increased organizational performance

• Enhanced ability of companies to attract talent and retain employees

• Enhanced organizational reputation

Despite what many people assume, gender equality is not strictly limited to creating advantages for women. Gender equality means that each employee approaches similar benefits, which is why equality is an “everyone” issue.

To encourage its female employees to learn leadership skills and pursue high-ranking roles, we give them with their own leadership-development program. “Our program focuses on helping early and mid-career women step up to extensive leadership responsibilities.

In sum, every employee has the right to feel comfortable in the workplace. When employers embrace a mentality of acceptance and inclusion, gender equality finally becomes a possibility.

We Are Better in light of the fact that these are our morals which we follow to make the gender Equality same.

What’s New in Angular 5 JavaScript Framework?

What’s New in Angular 5 JavaScript Framework

Finally, the wait for Google’s updated JavaScript framework is over. Angular 5 is finally launched. Google announced the good news on November 1, 2017.  But, planned support for progressive web apps and Material Design capabilities are not expected to ship until the last week of November 2017.

With the release of Angular 5, Google maintained its trend of launching a couple of updates in a single year. As a result, web and mobile developers have something to cheer for. The Angular 5 is swifter, compact and easier to use.

In 2012, Google launched the Angular JS and since then it has gotten better and more progressive. After 2012, this is the fourth upgrade since its initial launch, but the experts still believe that this upgrade is delayed as it has exceeded its previous launch dates (23rd October and 18th September).

Let’s have a look at its major features:

Material Design Elements More User-Friendly

To increase the user-friendliness, the material design elements have been developed with new technologies. There are a few issues that Google needs to sort out before it releases its functionality.

Progressive Web Applications

Google has concentrated more on making it easier to build progressive web applications. This will enable the applications to get concealed within the browser. Both Google and Mozilla have mutually worked together to include this valuable feature in Angular 5. At present, Google is likewise working on to offer help to make CLI capable.

Eliminating Unnecessary Codes

To include the next improvement in the latest framework, the size of the app has been decreased by removing unnecessary codes from it. The tool that helped in this regard is a CIL built optimizer.

Improving the Compiler

In this update, Complier – a fundamental part of the framework – has been improved. It is utilized for the transformation of TypeScript. It will help the incremental assembling better than anyone might have expected.

Pipes and Alteration in i18n Polyfills

With the release of Angular 5, we can eliminate the dependency on i18n polyfills as the browsers are even more standardized. This is because of the pipes for dates, universal numbers and currency. In case, you need to eliminate more polyfills, then you will require the help of Static Injector in place of Reflective Injector, which in reality is a substation in the new Angular framework. This will even make the applications compact.

Worth Reading [The Difference between Java and JavaScript]

Support for Sharing Codes

Keeping in mind the end goal to share the codes in the midst of the server and the client, the Google offers a support for DOM and Angular Universal State Transfer API.

Simple Migration for the Users

Angular 5 additionally makes it simpler for the clients to navigate effectively without making the changes due to the presence of various names assisting components.

Angular Forms

Here, the flexibility has been given to the developers to run validation and update the values on change, blur and submit rather than input every event.

Messages Incorporate Interpolations

In Angular 5, the messages from the app will now contain interpolations that will prove helpful for the translation work as it offers a hint on interpolations.

Refreshing the RxJS Reactive Programming Library

Google has likewise updated the version of the RxJS Reactive Programming Library on 5.5 2 or considerably higher which is loaded with a lot of additional features. The users can secure from the codes getting split and issues identified with the tree-shaking. The ECMAScript module assists the RxJS to circulate the adaptation.

The Router

Angular 5 provides the router with a few new events which incorporate ChildActivationStart and ChildActivationEnd. It helps in the tracking of individual activation routes. Presently, it is conceivable to reload a page even if the router has been made a request to browse the similar URL, which wasn’t possible earlier.

A few Cons Related to Angular 5

There are a few concerns related to Angular 5 which needs to be improved. The main issue is connected with the design of the production and creation of source maps. There are a couple of unidentified sources having an issue and furthermore, various APIs including Token or Opaque are currently eliminated.

Angular 6 is soon to come

Since Angular 5 has been released, Google has just started its preparation for the next release, i.e. Angular 6. As indicated by the experts if everything goes according to the scheduled plan, then you can expect it to release in March or April next year. It would have pretty much the comparable features of Angular 5.

Conclusion

Angular 5 is the latest version of the JavaScript Framework that will have more progressive web applications and it would be easy to operate it. But, from the end of developers, they would require the experience and knowledge for creating applications with the assistance of Angular 5. It has been loaded with many features that will permit the applications to work precisely and with a speed.

E-commerce Web Application: Why Your Business Needs One?

E-commerce Web Application: Why Your Business Needs One

The e-commerce world is developing rapidly. Nowadays, it’s hard to imagine a life without e-commerce where one can shop anything, anytime and anywhere.  Shopping through these e-commerce websites is as simple as a walk in the park. People just visit their desired online store through the website or mobile application, create a wish list and make the final order.

While it is quite easy to buy something on mobile app, still people are more comfortable in purchasing from web applications. This may be because they don’t feel satisfied or sure with the details of products on a mobile. Individuals get an ideal look of the item with detail just on e-commerce web application utilizing desktop by enabling the internet service on.

So, it is necessary to make your e-commerce website well designed and fully optimized for better user experience. To be in the race of e-commerce, you have to make your website more alive by amending the new design or feel in it and promotion of latest as well as on store product.

E-Commerce Web Design & Development

A structured and fascinating look of a website can visualize your products simply. In e-commerce, website design is of much importance. If your website doesn’t have an attractive design, how will customers stay on your page? As a result, the website’s bounce rate will increase. With an attractive design, it is also crucial to have a responsive e-commerce website so that people can visit it on any device.

Here are the few tips you should consider while developing an e-commerce website:

1. Product bar must look attractive

Customers should get an opportunity to see a variety of products. A designer must show the products in the product bar as indicated by current sell in e-commerce website market. They need to know individuals’ request and connect with them when they dismiss the item to buy.

2. Fast page loading with easy navigation

The web application should load pages immediately when customers arrive on the site. At the point when a user wants to explore home page of your website while exploring the inner pages, it should address the visitor idler and get off from the site instantly. Simple navigation increases your visitors and sale as well. You should connect with an applicable web app development company that makes your site all the more astonishing.

3. Genuine product pictures

The product pictures must be genuine and look alluring to site visitors. On the e-commerce platform, the designing is the way to force individuals to buy your products. A promising client buys things from your e-commerce business web application just when they find the pictures of the products genuine.

4. Focus on shopping cart

The shopping cart should display the selected item all the times. This will make the purchase easier for clients. When users are browsing and shopping on an e-commerce site, it is essential to hold them by notifying how much items are in their shopping cart and what those items are.

People need to analyze what number of things they have already chosen and what are their costs. Additional charges after the shopping from e-commerce site can prevent your customers from coming again to your store. Also, if individuals cannot shop because of the long process then your site is useless.

5. Engagement up to last

The technology, patterns, and individuals’ taste will change by taking a break. Simply keep up a connection with the client through messages and emails, if you want to succeed in such a variable market.

Marketing Makes Your E-commerce Website More Successful

Marketing is the key to success in the e-commerce era. Just apply the following tips to get the popularity in the e-commerce market.

1. Content is the king

There are various e-commerce web shops online which do not have legitimate information with respect to their products. In such cases, the customer usually moves to another website. For an e-commerce website, it is necessary to write proper content that can be informative or pointing on the product details properly.

2. Social media is must

Media promoting is the immense approach to attract your targeted client. You should share your item on the social media before propelling on the site and after that you can put client’s feedback on sites like Facebook, twitter and so on. That may bring a lot of individuals from the social media as a visitor of your e-Shop. Apply it because it makes a difference.

3. Strengthen your SEO

An e-commerce website can uplift if site owner applies for the SEO program. You need best SEO practices to enhance the traffic of your site. The title tag, meta description, and alt tags should be appropriate in the event that you are thinking about the ideal SEO for your e-commerce website.

Your business must be optimized on social media. The links to your product on social media page should properly redirect to the original product URL. And the product content should include proper details.

4. Bring your customers back

An appropriate application and continuous connection are the technique you must apply to bring your customers back on the site. The clients feel bliss while shopping items from e-commerce site and make the stories then after.

The main thing is to make them associated with you through great offers and discounts. The customers spread their feedbacks, remarks, stories, item quality and your speedier administrations on social media.  And that brings a lot of traffic to your website.

The above tips would bring success to your online business. Just follow them and bring a revolution into the market. All the best!

How Can Instagram Stories Help You Win Followers?

How Can Instagram Stories Help You Win Followers

Are you sure that you’re getting the maximum out of your Instagram stories? Ever experienced the boost in the numbers and engagement after posting,  your countdown offers, behind-the-scene photos, and the 10-second videos?

Well, this all sounds terrific, but if you aren’t doing this yet, don’t fear – we have some tips and encouragement that can either get you started or amplify whatever you are doing. And the best part is, smaller businesses can take advantage of Instagram stories in better ways than how grander businesses cannot.

1. It’s easier for you.

The splendor of Instagram Stories is that you can create quick photos and videos that don’t have to compete the quality of those in your eternal feed. You can let your customers see behind the magic curtain, without having to answer to the administrators in the office corner.

• Snap videos that give a virtual tour of your new office – including the Minion bobble heads on your desk.
• Show a candid of your data analyst engrossed in numbers, working away next to a ridiculously gigantic cup of coffee.
• Post a live coverage of a significant event.
• Post a photo or a video of your team participating in local charity initiatives.
• Shoot a few seconds of your quirkiest employees celebrating a product launch.

With the casual nature of these stories, your followers won’t really expect much of your post to be  a black tie affair. You can save your best, artiest captures for your main feed. You can share your stories to allow you to continually share content about your business fun side- human side- and that makes you all the more loveable to your prospects and existing customers.

2. You can use it to test new content.

Bigger businesses test everything. Got an inkling for a new product? Great! Bigger businesses test it in theory, and in house. They beta test it with a selected few and then A/B test it in the market. After all this, they wait to see if it brings in enough profit.

But you don’t have to settle for this hassle. You have a new idea; think what your customer base might think of it. Or about the new theme, color, function, feature, service, approach, etc.

Stick it in your Stories. See which ones get more views or shares. If it’s a flop, it will anyway be over by the next day. And if certain content performs well in the stories, then you can obviously roll it out in the main feed or adapt it for other channels.

3. Your offers and contests will be more enticing.

An expiry date communicates exclusivity and urgency. Communicate to your spectators that you reward the most intent, loyal followers by allowing them to get the opportunity on your next contest, game, etc., because they were paying attention to your Story of the day.

And you can also test the efficacy of your contest and offers with Stories as well. Which type of offer did your followers favored the most? Pre-orders? Sneak peak? Contests? Discounts? You will find out soon.

As the time goes on, more and more of these time-sensitive offers you create, more your followers will make it a habit to check your profile constantly.

4. Your audience will grow in loyalty.

People feel privileged to exclusive information. They also like to make real connections. As they get to know your business’s Stories, delight the behind-the-scenes sneaks-peeks of your team, your process, your priorities, they will keep coming back for more.

With each Story you share, you give your followers several chances to resonate with you, learn that the same reasons they do business or support your cause is because you are just like them. That is the loyalty money can’t buy, but Stories can.

5. Your audience will grow in number.

Question to any digital marketing service provider and you’ll get to learn – just as your current audience gets engaged, the number of your followers will increase as well.

Especially if you are already using Instagram, you are likely already doing tactics to increase followers, such as optimizing hashtags, liking and commenting on a post of your target audience, holding contests, and a lot more. And as your existing followers keep viewing and sharing your Stories, others will notice as well.

Additionally, by utilizing the Stories along with your existing Instagram activity, these two feeds can reach different demographics at the same time on the same social media platform. Stories, like Snapchat, typically cater to the viewing habits of a younger audience, who are constantly on their smartphones and watching their notifications. Meanwhile, more ‘seasoned’ users will still be springing to Your Business train because they can assess more of their favorite content from you without having a new platform to learn.

Summing Up:

All things considered, if you have got more messages to share with your audience, Instagram Stories are an ideal method for you that doesn’t have layers of corporate or bureaucrat rings to jump through. You can afford to be personal, direct, and a bit risky too.

And, if nothing else, it is the perfect place to try and see how things work. A low stake avenue to test, connect, and engage is indeed at your fingertips.

Improve the Performance of your Web Application with Code Quality

Improve the Performance of your Web Application with Code Quality

There are numerous ways to implement code as there are proficient developers to implement it, which is one of the aspects that make software development a fun profession. This also means that there are many opinions about what makes a high-quality, virtuous software. What one developer values in regards of code quality can be poles apart than what other developers’ value?

A simple instance of this is a method written very efficiently, using a crisp syntax and a code in the minimum possible lines. While a code can be processed as high quality by one developer, it may be seen as concise and obscure by another, who prefers having a code laid in a more long winded yet easy structure.

This is why it is sensible to think about code in terms of the qualities, than trying a single definition of code quality. We can have a conversation about which qualities of code optimizations for a given situation only after recognizing, measuring and analyzing the various qualities of the code.

Meeting the Requirements

The foremost measure of quality to consider is if the code meets the requirements that initiated it to be written. The code needs to be articulated in the eyes of a developer; the one failing to accomplish the anticipated outcomes can be said to have low quality. The resulting software should not just realize the basic measure of fitness, but should also meet the needs of the customers.

The need to provide customer satisfaction is one reason that it is so hard to detach the quality of the end product from how it is created. A team that is closely associated with its customer and shows its work throughout the construction process is more likely to provide the customer with what it wants, than a team who holds on to show their work until all the structuring tasks are completed.

No doubts, softwares can meet customer requirements and still have poor quality. Billions of dollars are made by selling poorly crafted softwares that meet the needs of the end users’. This demonstrates that satisfying the requirements of the customers may require higher code quality, but there is a lot more to the quality than this single aspect.

Focusing on this minimum level of quality can cause problems as softwares need to change to meet the new requirements. Today, softwares grow when new customer requirements and desires are added and articulated into the code. Thus, the code must also reveal the quality of being easy to change.

If the software is difficult to change, it is considered to be high in technical debt. A code with higher technical debt has a greater cost of ownership because the changes take longer to implement and the risk of introducing new bugs while adding new features is also quite high.

Free from Deficiencies

A deficiency in a software context is a huge concept, because there are numerous aspects of a code that needs to be observed, measured, and assessed qualitatively.

Freedom from deficiencies in the code refers to healthy performing, non-functional necessities like readability, extensibility, maintainability, and innumerable other aspects. Since there are so many qualities of a code to consider, it quickly becomes a matter of determining the aspects to be optimized, and the ones to be monitored in a hostile way.

Reducing Time-to-Context

A code once written gets read repeatedly than it gets changed. In reality, reading a code in a given class is often done to gain relative insights into what another class is doing. The time a developer must spend to get sufficient context to make a change is an essential waste that can be referred to as time-to-context.

Creating a maintainable code is done to reduce the time-to-context for the code reader. Aspects that assure reductions in time-to-context consists of a clean split-up of all the concerns, ensuring each class having simple designs and responsibilities.

The Role of Analysis Tools

The code analysis tools can check for concerns like interoperability, performance, security, globalization, and must be a part of the software building process.

Regular running of a code analysis tool and evaluating its output is an inordinate way to improve as a developer, for the things wedged by the software rules can obviously add to your knowledge.

Wrapping Up

Measuring the code quality and maintaining it are two different aspects of software development. By focusing on these two aspects, any organization can develop reliable and robust software programs that streamline the work, thus improving productivity. If a business is by some means unsure about how to measure, develop, and manage the code quality, then it is prudent to trust the industry experts and leading web application development service providers who can develop clean codes that are capable of boosting performance.

Creative Designing Services to Attract More Visitors to Your Website

Creative Designing Services to Attract More Visitors to Your Website

You have made a fabulous website and are getting a pretty good amount of traffic. But are the visitors staying on? Have they gotten converted into buyers?

We’re sure you are aware of the term ‘Bounce Rate’; if not, it is a website analytic metric that measures the percentage of visitors who leave your website after visiting just one page. So here, a low rate is good. It means that your visitors are spending enough time on your website, exploring and engaging with it. A high bounce rate means that people do not really like your website.

It’s not uncommon to have a high bounce rate. Some of it could be because they landed on it by mistake, or because you don’t have the product/service they are looking for, and there’s nothing you can do to stop those visitors from leaving. However, if they are leaving because they find your website boring, irrelevant or unattractive, there is quite a bit you can do to induce them to stay and explore. Let’s have a look at these tactics:

Your website design must be attractive to your target audience:

By this, we don’t mean that it has to be ‘in your face’; but, the design must be neat and uncluttered. Simple designs usually win the day, but you may need to tailor it in order to reflect your brand, products and services and more.

The design should be aesthetically pleasing to your target audience; for instance, if you are a financial services company, then your website should sport a clean, minimalistic look with detailed information on the products and the latest financial news. While this is an important aspect, there are a few things that are common to any website i.e. leaving no scope for confusion, not cluttering up the space, and not making it dull. Instead of going in for free themes, invest in a good theme that really suits your brand. Make use of actual images instead of stock images. Remember, first impressions do count, and if you are not able to attract the visitor to your website, there are chances that you have lost them for good.

1. Highlight your brand personality:

Make sure that the personality of your brand sparkles through every element of your website, not just the font and color theme on the home page; but the content on every single page must reflect the personality of your brand. A simple and uncluttered design does not mean that your website must be boring! It must convey the message of your business through fonts, images, colors and the text you use on the website.

2. Empathize:

Rather than talking about your business, talk about your customers and their problems and then tell them how you can help in solving their pain points. Everyone loves to feel they are important and your visitors too will love you for thinking about solving their problems. Images, titles and subtitles – everything should focus on this aspect.

3. Relevant and interesting content:

The content on each page must match the user’s objective; that is, it should describe and match the purpose the visitor has arrived at a particular page. The content on each page must be unique and offer focused unique content. Offering valued information for free, in the form of ebooks, white papers, blogs, resource pages is again a great way to enchant your visitors. However, keep in mind that the content you use should be fresh and interesting. If required, you can also outsource your blog to creative professionals who have knowledge of your business and can do a great job.

4. Structure your Text:

Unless you are in an Academics or Finance – huge blocks of text are extremely boring. Break your text into small blocks, use bullet points, images, headings and if possible add video and audio snippets to make it attractive to the normal user. It makes the page visually appealing and allows the visitors to quickly scan and take in information in bites and bits.

5. Ensure easy Navigation:

This may not be a no-brainer, yet you shall be surprised to learn that many companies fail to incorporate this element in their website! Navigation needs to be intuitive and simple, allowing the users to find what they want easily. They should not have to visit several pages; they should be able to get where they want to be with just a click or two. Pages like news, blog, checkout page, contact information should be accessible to the visitor no matter what page they are on.

6. Ensure Responsiveness:

With the increasing trend of browsing and shopping, ensure that your website is responsive i.e. provides the same browsing experience on mobile devices as on a laptop or a desktop. Include user friendly navigations, easily readable fonts, readily accessible buttons and more.

7. Have a social media presence:

A majority of internet users today have a presence on at least one social media platform, and would be pretty active on it. It is, thus, vital that you too maintain a social media presence, and allow the visitors to your website to post to Twitter or LinkedIn with just a click on ‘Click to Tweet’ or ‘Share on LinkedIn’ buttons. Furthermore, provide a space for your visitors to lay comments, reviews or express their opinions. The net savvy visitors these days love websites that have these elements incorporated in it.

8. Redesign when required:

You may have built the perfect website today, but you need to revamp it every few years to reflect the current trends and customer preferences. But don’t do it too often too, as people do feel comfortable with what is familiar to them, and are not likely to resist recurrent changes.

We hope you enjoyed reading, creative web services to attract more visitors to your website. More importantly, we hope that you found it helpful. At Seasia Infotech, we are experts in creative designing services and use all these tips to drive traffic to our website as well as our clients; hence we know they can work for you just like they worked for us.

If you’ve got any comments, questions, or additional ideas for attracting visitors to your website, then let us know in the comments below or on our social pages!

Until then, happy traffic driving!

IOT Application Development- The Next Big Investment Destination

IOT Application Development- The Next Big Investment Destination

The Internet of Things is greatly changing the way we live, work and entertains. According to forecasts by analysts, the number of the connected devices is expected to reach 60 billion by the year 2020.

The notion of a smart home is not something we cannot have a clear depiction of. The introduction of smart appliances, lighting and parking is collecting pace, so soon we can speak about the revolution in the industries and spheres of life.

Many organizations realized the potential of IOT long ago and started investing in this innovative thing. Among these organizations are giants like Apple, that built the Home Kit IOT platform to implement home utilizations in an iOS atmosphere, and Microsoft that launched the platform Azure Internet of Things which is used by over 5 million companies worldwide.

IOT or Internet of Things is a complex system which includes 3 main constituents:

1. Infrastructure that includes a computer program on a corporate data server (or in the cloud), which evaluates and processes the data received from the connected devices.

2. Smart gadgets that interact with sensors, apps, and network. These gadgets can automatically transmit data from each other, while the software collects and processes this information.

3. IOT applications that allow the users to manage connected devices via smartphones, tablets, or computers.

One of the key trends concerning technologies today is an IOT application development. Building applications that enable the users to regulate and interact with various objects are becoming a great popular these days. There are web and mobile software solutions that can transform data to some center, receive it and make analysis to make some actions automatically. Let’s take an example of an IOT application that can send signals to personal doctor, medical center, or call emergency in case of any health deterioration, or any attack. Having such a product can even save lives. Imagine the extensity of such tech solutions can affect the healthcare domain!

So, we have got together some reasons to why you should invest in IOT application development, be it through the means of custom mobile or web app development, and the industries that should consider this issue.

a) Increased workflow efficacy

There are a lot of possibilities for web and mobile application development for business solutions. One of the primary goals that the development companies strive to achieve includes workflow automation and optimization. A decent option to make it is IOT solutions that minimize human participation in manual or technical operations.

b) Revolution in health care

We just discussed an example of using the IOT application above, but there are still so many of them. Naming a few includes health monitoring sensory applications, wearables and devices that enable measuring parameters like blood sugar level, pulse and a lot more. Applications that analyze data instantly and provide meaningful assumptions are the most probable diagnosis, which are particularly valuable in rare devices, complex to determine the newer ones.

c) A new learning environment

IOT web and mobile application development promise to have a great impact on the education industry. Perhaps, soon we may witness some evolution in teaching and learning processes. In this day and age, high-tech solutions are probing in schools, colleges, and universities, changing the entire approach towards teaching.

Here’s an idea for IOT application development in education: something that provides videos and tests on various subjects, track user activity and process the results. The teacher could then receive a report for each student: easy and complicated topics and questions, which provoke difficulties, and based on this the students get the understanding of what all should be improved.

d) Innovative tech approaches in retail

Perhaps, retail is one of the industries that should consider IOT application development or other IOT tech solution implementation in first place. One of the best cases of using advanced tech methods is beacons. Beacons are small IOT gadgets that are connected to smartphones via Bluetooth and can serve many purposes: gather customer intelligence, navigate them through buildings, send automatic push notifications to smartphones, and much more. Many shopping malls and stores have already started using beacons actively to boost sales and increase customer loyalty. And this works.

e) Enhanced Research Activity

Now IOT detectors and sensors can be connected even for geological formation of plants and more. These objects can send signals about any changes in the state, growth conditions etc. to the IOT application that in turn a process received data and demonstrates the results to the user. Therefore, scientists can make various experiments, traverse different categories much easily and with higher proficiency.

All in all, Internet of Things has a great potential for investment. It is developing by leaps and bounds, infuriating huge growth in IOT application development. The total of connected devices is growing every day, and we surely can say that IOT is going to improve the quality of life and expedite progress.