Benefits of Hiring an E-Commerce Seo Company


The success of your business shouldn’t be based on experiments or guesswork. While you may know the basics of SEO or have been reading articles and blog posts about the topic for quite some time now, you may not have much experience in actually optimizing your website.

There is a thin line in knowing SEO theoretically and practically. You may know theory part of SEO but the practical part is the one that makes a difference. In one sentence I can say SEO is easy to learn but hard to master. That is the reason people in web-based business opt for SEO companies to get relevant traffic.

Are you thinking about hiring an SEO Company?

Well, to be honest, hiring an E-Commerce SEO Company will be the most suitable and advantageous idea for the complete success of your business website.

How can an e-commerce SEO company befit your web-based business?

·  Attract and Retain The Customers:

Customers are the first priority for any business and when it comes to E-Commerce business, they are the deciding factor in defining the success of the business. The major concern for most of the business is how to drive a maximum number of customers to the website. That is where the utility of an E-Commerce SEO company comes.

It has been proven through a study that the customers believe and remain loyal to the websites that they are referred to, from any of the major search engines. This certainly means that hiring a good E-Commerce Company helps to attract and retain the customers. They will help you in increasing the organic visibility of your website by ranking your website higher on the relevant queries of your target audience. They achieve this by using various SEO techniques.

·  Specialisation:

Building SEO strategies is not a child’s play. An E-Commerce website owner will only concentrate on his business. That is where you need an expert who knows how to shape up the strategy to increase the number of relevant visitors on your E-Commerce website. Smart decisions to grow your business require experience and knowledge, lots of it.

SEO companies have the knowledge and experience necessary, to make smart decisions for your site that result in an increase in your ranking and visibility. They also typically have experience working with a variety of clients in different industries, allowing them to appropriately handle your unique ranking situation, needs, and expectations.

·  Outsourcing SEO Services Allows you to Focus on Core Activities:

There was an old saying which says concentrate on those things where you are good at. If you work with a professional SEO Company, you will be able to focus on your core activities, like running the business, while they take care of the rest. If a group of professionals is handling it for you, you will be less stressed about how your website is performing in search. You can utilize that time to create productive strategies for your business which will ease your visitors when they reach your website.

It will work as a partnership, where you will concentrate only on your business, and the SEO Company you hire will focus on your traffic and branding.

·  Increase Your Visibility:

The main aim of any business online is to be noticed or viewed online, but this has become quite difficult because of the increase in competition. Don’t worry! There is a simple way out. E-Commerce SEO companies can help you in getting identified both by search engines and users. You will rank awesomely on the related queries (which are relevant to the nature of your e-commerce business).

It will increase your organic traffic which does not require any paid traffic. Give the steering to an SEO company and they will handle it for you.

·  Elimination of Risk:

There are lesser risks when you hire professionals for your company because they never fail to analyze your business and other players who are competing with you in your business segment. When you hire an E-Commerce SEO company, you don’t have to worry about any sort of failures. Yes I know there are Google penalties you don’t know about but the professionals know about them and they are well versed in how to tackle them as well.

·  Reach The Target Audience:

As we have already mentioned, search engine optimization has become crucial for your business. In the past, only those websites which existed in the highly competitive spheres needed SEO to improve their website rankings. However, nowadays there are no less competitive market niches, where SEO is useless. Every industry requires SEO to reach the target audience.

·  Build Networks:

Social media is the most important aspect of search engine optimization. Ensuring high visibility of your pages on various social media platforms will give you an opportunity to build networks with potential customers.

An SEO company with many years of experience will be able to evaluate your website, your goals, and your competitors and create a comprehensive plan to increase your visibility in search. They’ll be able to track your progress and adjust their plans to ensure you’re on the right path to achieving the best results, no matter how long that takes.

7 Best NFC Payment Apps That Provides an Extra Layer of Security

7 Best NFC Payment Apps That Provides

Integral to each contactless mobile activity is a small microchip and radio receiving wire directing the tap-and-go task that is NFC (near field communication). NFC encryption innovation is changing the way users get data, make installments, and offer information across devices. The innovation has already been embraced in Europe, Asia, and increasing expanding popularity in North America.

How it Works?

With NFC, a user just needs to touch or show his phone to an enabled device and he will be able to share data without manually building up a connection. Today, this innovation has been set in Android, Windows phones and iOS and because of this; NFC has turned out to be more important than any other technology in recent times, particularly when it’s the matter about mobile payments.

After installing the payment app on your phone, you will just need to tap the phone on the credit card terminal and a connection will be made utilizing NFC. Now, you might be requested to scan your finger or enter a password to support the transaction. The transaction is then approved with a different chip called the SE (secure element), which transfers that approval back to the NFC modem. From that point, the installment wraps up a similar way it would in a conventional credit card swipe exchange.

Want a NFC App of your own

Presently, there are a few NFC compatible cell phones, for example, Samsung’s Galaxy Series, Google’s Nexus Series, and the iPhone. A few organizations are currently onboard in utilizing this innovation. Look at the following best NFC applications that can provide an extra layer of security to your transactions.

7 Best NFC Payment Applications for Tap and Pay

1.  Google Pay

Google pay first started rolling out in the early 2018. This release showed the world that Google is now ready to take Apple hands-on. Google decided that rather than maintaining two different apps, it amalgamated all the features of Android Pay and Google Wallet in Google pay. It is super easy to send money to your loved ones and with the registration of your phone number, all you have to do is select the contact and send the amount in lightning speed.

Google Pay

Google Pay makes it easy for you to add payment details. Once you are done with that you can transact money either by using bank account number or simply the phone number of the Google pay user. With this release, Google simply showed that how NFC apps are the future of internet transactions. They constantly come up with newer updates. Recently they tweak their privacy policies to make the security even stronger.

For the Indian users, there is a Tez mode where you can easily transact money on a real-time basis. It is a cool way to bank with the trust of Google.

2.  Apple Pay

The application has been around since 2014. You can utilize it to make payments in shops, and if you have a Mac, you can likewise utilize it for making the payments online. In the same way as other applications, Apple Pay‘s real security defend is tokenization. Rather than saving your real credit cards numbers on the systems, the application makes virtual account numbers.

Apple Pay

Your iPhone needs you to lock your screen utilizing a password and Touch ID to permit Apple Pay and you can likewise utilize Touch ID or your password to approve payments.

In case you need some extra security, you can pick a 6-digit code as opposed to the customary 4-digit PIN. The only hazard is losing your phone or having it stolen; in this way, it is imperative to turn on “Find My iPhone” that enables you to turn on Lost Mode to suspend Apple Pay or to delete it remotely. To disallow Apple Pay, you can utilize iCloud too.

3. Android Pay

For Android-powered phones, Android Pay is an NFC payment application for Android that can be utilized to tap and pay at various locations. You can utilize it to make in-application payments. Google Wallet has been supplanted by Android Pay and you can use to send cash to your family and companions.

Android Pay

The app enables you to utilize the most of your debit or credit cards from significant card brands, including American Express, Discover Cards, etc. You can likewise utilize cards issued by numerous extensive banks including Bank of America, Wells Fargo and Citi. A full list of participating banks is accessible on the Android Pay site.

You can without much of a stretch utilize this application to pay for things within applications on your phone and in a wide assortment of real-life stores and even a few vending machines. A lot of major mobile phone carriers like T-Mobile, AT&T, Verizon additionally accepts payments through this service.

4. PayPal

Sending cash or paying online within minutes to anyone in this world is now possible with PayPal. Download this magnificent application on your device and deal with all the ways you get, send and spend money at a glance.


Users of this application can immediately transfer cash to PayPal account holders in more than 100 nations utilizing the cell phone. When they get cash in their account, they can spend the cash on the web or pull it back with only a solitary tap. This free application also enables you to send cash to companions in the US from your bank or PayPal balance.

The best thing about this application is at whatever point you get, send and spend cash with PayPal, it sends a notification instantly to enable you to track everything. Regardless of whether you are making use of PayPal credit, your bank/credit or debit card or your balance in PayPal, you can without much of a stretch discover anything you need to manage everything in this safe payment application.

5. Samsung Pay

Challenging to Apple Pay and Android Pay there is another pay named as Samsung Pay – It also makes use of near-field communication innovation to process payments at the tap-to-pay portal. But, Samsung Pay also gives compatibility with all other magnetic stripe terminals.

samsung pay

Utilizing Samsung Pay, just by waving your Samsung gadget close to a terminal you can pay for products and ventures effortlessly as opposed to swiping a Mastercard or providing your payment data.

6. Square Wallet

Compatible with Android and iOS platform, Square Wallet functions like Lemon Wallet, however with some extra features. You can connect your Mastercard to the application, but instead of paying directly with the Mastercard, it requires the utilization of merchant cards.

Square Wallet

In this manner, Square Wallet application works incredibly. As this application is area based, the store gets to know that you are requesting something and will charge it to the card connected to your Square account.

Offering hands-free checkout alternative, the application enables you to bookmark your favourite shipper. You just need to say your name at the time of checkout. As you visit these stores, you can earn rewards that you can use on your following visit.

7. Visa payWave

Visa payWave is a widely used and secure NFC Payment application. It will enable you to invest less time at the money counter and give you the opportunity to do the things that matter most to you.

Visa payWave

Visa payWave contactless cards are as secure as other Visa chip cards. They have the same levels of security, which guarantees that you are protected from phony or unforeseen dealings.

Last Words

Digital transformations have changed the world and each startup has embraced the contactless payment frameworks. In the future, we will pay with our phones and NFC applications are the ticket to that wonderful future. Because of the numerous current MasterCard information breaches, now is a great time to use a solution that shields our wallets from robbery and fraud.

Numerous retailers already use NFC-based contactless pay terminals set up, making the change to mobile payments simple. Smartphones that are compatible with Google Wallet can right now utilize these terminals. So, let’s start integrating it in our businesses too.

Want to build a NFC payment app?

Are you an an organization, looking forward to NFC Payment apps development, contact us as we are best App Development Company  in India and USA having extensive experience in developing all kinds of mobile applications for worldwide clients.


Which e-Commerce Platforms Is Best – OpenCart, WooCommerce, Magento, or Shopify?

Which e-Commerce Platforms Is Best –Shopify, Magento, WooCommerce or OpenCart?

If you are planning on building an online store, selecting an e-Commerce platform is one of the most vital steps you will take as an entrepreneur. When you analyze e-Commerce platforms it can be extremely difficult to tell how minor differences in functions and performance can majorly affect your sales.

In this article, we will compare features like user-friendliness, pricing, SEO optimization and designs of the best e-Commerce platforms to empower you to select the appropriate platform for your business.

The market of e-Commerce platforms isn’t a small one, there are truly many alternatives available – some may have a simple feel; however, that isn’t generally enough, while some may feel to a great degree jumbled and give less expensive rates and costs. We hope after reading this article, you will be able to decide which platform addresses your issues and plays out the best.

1. Shopify

With a number of online customers; Shopify is undoubtedly the leading online platform when it comes to building an e-Commerce store. It is a hosted shopping cart that implies all the code issues are taken care of by Shopify, in spite of that; it gives you full control over the coding (HTML and CSS) of your site.

Today, Shopify is the most reliable e-Commerce platform that serves more than 325,000 businesses around the world. If you are planning to build a complex, still simple to-utilize online platform to offer products, Shopify is the thing that you require. It is a great e-Commerce builder.

The real advantage of Shopify is the community support that you can get if there is ever any issue that may happen amid the setup and post-setup process.

A few advantages of Shopify include:

User-friendliness: It has simple tools, drag and drop interface and simple theme altering advantages that give seamless user experience even to beginners. It has uncomplicated steps to check out as well.

Pricing: It offers 14-day free trial, after that, you have to purchase a month to month subscription, where the costs begin from $29 for the basic plan.

 SEO Optimization: It incorporates essential SEO features in all plans: editable Meta descriptions, title tags, pages URLs, ALT labels for pictures and so on.

Templates and Designs: It has a huge, imagery theme store where you can get wonderfully designed and responsive e-business layouts.

2. Magento

Second on our list is Magento. It is presently known as the most flexible e-commerce platform. Being actually a perfect work of software craftsmanship, it offers boundless possibilities for technically savvy store proprietors.

Magento supports numerous currencies and tax rates per area, item type or client group. It has the simple integration with various payment frameworks such as Paypal.

Magento comes with a professional look and well-organized classes. It offers the first class e-Commerce functionality and loads of choices to enable you in building your ideal online store. Everything is incorporated into it from promotions to private deals and client segmentation.

A few advantages of Magento include:

User-friendliness: With the arrival of Magento 2.0 the platform moved toward becoming easy to use. But, when compared with Shopify, it lacks somewhere in user-friendliness. Hence, it isn’t the best alternative for the individuals who have less tech knowledge.

Pricing: When it comes to cost, Magento can offer two options; Magento CE (Community Edition) and Magento EE (Enterprise Edition). The EC version is free to download and utilize and you don’t require any month to month subscription for EC. While the pricing for EE will rely on the size of your business.

Search engine optimization: Here Magento is among leading e-Commerce platform since it is to a great degree SEO-optimized and offers a lot of SEO functionality. Bunches of SEO settings are accessible in Magento out of the box. Among them are Meta tags for home pages, products, image optimization, canonical tags for products and categories, alters of robot.txt, and so on.

Templates and Designs: Being one of the most popular e-Commerce platforms, Magento offer its users extremely beautiful and attractive themes and templates. Its design options are extremely clean and friendly to responsive designs. Magento offers both; free as well as paid templates.

3. WooCommerce

WooCommerce is among world’s most loved e-Commerce platform. It comes as a free module to Industry ruling content management system (CMS) WordPress. It is an ideal solution for the individuals who need to build their own web store from the beginning or begin offering products utilizing their current WordPress blog or site.

WooCommerce is an adaptable open source platform. That implies its code is openly accessible for you to see, alter, and contribute. It makes WooCommerce a profoundly adaptable platform.

A few advantages of WooCommerce include:

User-friendliness: It is a user-friendly platform. But, it’s a little more challenging than Shopify, when it comes to setting a store.

It is a plugin, not a membership-based platform like Shopify, which implies that you have to deal with a few things before working with WooCommerce. After all, it is less confounded and less demanding being used than Magento.

Prices and extra costs: It is free of cost e-Commerce plugin with free updates. However, if you require something more than just basic options, it provides priced extensions for Search Engine Optimization, more payment gateways and others. Its official extension pricing begins at $29.

SEO Optimization: WooCommerce just takes benefits of WordPress content integration, or what’s accessible through outsider plugins. Thus, WooCommerce gives you to great degree SEO-particular alternatives. It is because of the fact that WooCommerce is based on WordPress, which offers boundless SEO potential.

E-Commerce Templates and Design: To be straightforward, WooCommerce has major benefits over Magento and Shopify with regards to designs. What does it mean? Putting aside particular WooCommerce themes, you can make any WordPress theme work with your plugin. There are many those layouts on the web.

4. OpenCart

It is a free open-source platform and an ideal match for small or medium-sized organizations. This platform is based on PHP, therefore, any individual would benefit from the background in PHP.

OpenCart also offers a core extension model, so if a greater functionality is required, you need to install a few add-ons. Luckily, OpenCart has a tremendous range of extensions, around 14,000.

OpenCart can give great site speed because of running on AJAX technology. It is stacked with every single function client needs from e-Commerce solution. Also, OpenCart multi-store function enables its clients to monitor and manage various stores from a solitary Admin panel. Furthermore, OpenCart permits to have shopping cart facilities, upload boundless products, categorize them, and so on.

A few advantages of OpenCart include:

User-friendliness: It is a fairly user-friendly and powerful platform which accompanies an exceptionally intuitive and well-designed interface. It’s simpler than Magento, however more troublesome being used than WooCommerce. Even with constrained technical knowledge, you can without much of a stretch add, change or alter inside OpenCart without any headaches.

Prices and extra costs: When it comes to e-Commerce open-source platforms, the word ‘free’ sounds dubious. Obviously, OpenCart is free to download, utilize and even upgrade, but, it doesn’t imply that you will run your store without any charges.

Considering that you are responsible for your security and hosting, fundamental costs will incorporate the domain name, SSL certificate and hosting. So, this is clear that you have to spend a significant sum of cash for purchasing different extensions.

Website optimization: When it comes to SEO, OpenCart is neither preferred nor worse than any other platform mentioned in our list. It has all fundamental SEO features you’d anticipate from a top of the line e-commerce platform and can take your products into the top positions easily. There are also a lot of amazing plugins if you need to give your OpenCart SEO performance some additional boost.

E-Commerce Templates and Design: OpenCart offers a lot of professionally designed and responsive templates. There are a number of them accessible, both free and paid, capable of giving your store the exceptionally alluring look. All things considered, you’d need some fundamental knowledge of CSS, HTML and JavaScript to apply them to your store legitimately. This makes template administration in OpenCart more mind-boggling than in WooCommerce or Shopify.


Taking everything into account, it is worth saying that all the above-mentioned platforms in our comparison list have bunches of comparative and diverse dazzling features they can gladly boast of. If the post helped you in finding the e-Commerce platform that matches your objectives and desires that implies we were striving not for nothing. If you are still confused, you can always contact the experienced web developers at Seasia Infotech for help.

How Blockchain is a Boon for Other Industries Beyond Finance?


A Blockchain is a digital ledger that anyone can verify. It is distributed universally among a network of devices. The major point is that there is no requirement for a central authority to include new transactions to the ledger. The circulated nature of the ledger implies that it is profoundly secure. This is because each computer that is participating in the network needs to approve every transaction. The computers use complex cryptographic algorithms to approve a given transaction.

The Blockchain is a developing technology that guarantees to change the way financial transactions are directed. It is the main thrust behind the internet-based cryptocurrency i.e. Bitcoin. Here are two key advantages of the Blockchain technology for the finance industry.

Advantages of the Blockchain Technology for Financial Industry

Less expensive Banking

Banks are hopeful about the cost decrease advantages of Blockchain. A main area of banking where this distributed database will save money is international payments. In conventional banking, global payments can take up to four days to settle. The present architecture brings about the requirement for centralized authorities to verify payments. This confirmation requires time, and it is costly for banks.

But, with the help of Blockchain technology, both the parties can proceed with an agreement on the validity of a transaction, without the requirement for a bureaucratic authority.

Instant Spot Trading

The present method of spot trading isn’t quick. Despite the fact that the idea behind spot trading is for the prompt delivery of the traded instrument, it really takes a day or two to settle the majority of transactions. This is on the grounds of the delay that occurs because of using a third party in every transaction, for example, brokers. Because of the involvement of these middle people, one can’t presently spot trade on the weekends.

The Blockchain database can solve this issue, by presenting direct trading between customers that don’t require utilizing outsiders to settle the transaction. This implies trade contracts can be settled promptly, decreasing settlement costs and giving a highly liquid market all the times, including on the weekends.

Another main point is that instantaneous trading will wipe out counter-party risks. This is the hazard that one party in a trade defaults while the transaction is in process of settlement.

Suggested Read: BitCoin Wallet App: Why It Is A Good Investment For the Future?

Blockchain Technology — A Boon for Other Industries

Blockchain technology is a gigantic reward not only for finance industry, but for other industries and businesses as well. So let’s peep in to see what other industries are doing to gain the advantage of this technology.

1. Blockchain Technology in Governance

In spite of the fact that Bitcoin and cryptocurrency are free from government controls, still the Blockchain technology can demonstrate to an enhancing performing resource for the government offices. It will help in building up a link between the concerned government bodies and the citizens. All other compulsory tasks, for example, getting passports, paying taxes, getting educated about politics will become much easier.

2. Blockchain Technology in Power and Energy Sector


The power and energy industry has not completely used the advantages of the Blockchain technology, however, it is gradually moving in that direction. It can expand the efficiency of power storage and plays a major role in diminishing the consumption of the energy.

In addition, through peer-to-peer energy trading, the excess produced power can be directly sold to the purchasers. The technology will help in fulfilling the demand for energy by different ventures.

3. Blockchain Technology for Healthcare Industry


The Blockchain will sort out the issues faced by the healthcare sector; particularly identified with the handling of the huge data and records. The specialists will be able to see the reports progressively and the information will be more secured through powerful encryption and digital signature.

4. Automobile Industry Excel Because of Blockchain Technology


For individuals who are into auto rental business or the owner of a vehicle, the Blockchain technology is much more than a need. It will help the registered clients to affirm who the proprietor of the vehicle is and even the ownership can be changed spontaneously with no issue. One who is hiring a vehicle will get a protected computerized key.

5. A Boon for Transportation Business

The Blockchain innovation has also brought some good news for those related to the transportation business. The innovation will remove the issues related to the processing of the payments and documents. Besides, it will also make traffic operation smoothly with the assistance of Internet of Things (IoT).

6. Blockchain Technology for Education


Education Sector is also embracing the new innovation and numerous schools have already begun to verify the student’s records utilizing Blockchain technology.


The Blockchain technology has prospered with the Bitcoin and cryptocurrency and they are going hand in hand with each other. The innovation has altered the whole financial industry and changed the economy as a whole. Transactions have turned out to be much less demanding as they were never before.

Not just has it been a major resource for the finance industry, but for other major industries too. But, because it is still new, many other sectors have not properly adopted it as of now, however, are in the way. It is surely the upcoming futuristic technology for the whole world.

BitCoin Wallet App: Why It Is A Good Investment For Future?


In this modern world, everything is becoming digital. All we need to do is simply to move at a similar pace. Presently, we can’t even imagine how to do numerous essential things without our smartphones and applications. Things such as shopping, communication, booking, etc., are already managed by our applications. Now, what about banking? The answer is Bitcoin Technology.

It is no more a new term in the digital world these days. It has become one of the most prominent forms of digitalized payments. Bitcoin is not like an actual coin, but is a form of cryptocurrency. A number of companies are utilizing cryptocurrency because it makes payments more simplified. Bitcoins are gaining popularity in the form of mobile applications.

What is a Bitcoin wallet application?


Digital money can be utilized for making any transaction you need. But, the issue here is in simplicity and comfort of the framework you use and in addition its popularity and trustworthiness among the people. Luckily, Bitcoin has everything. Now let’s have a closer look at this technology. The digital framework works in just two steps.

The initial step is sending money from your bank account to your digital wallet. It is quick to accomplish since you can purchase bitcoin online through a currency exchange. When it is done, you are prepared to move to the second and last step. That is making payments. That’s all. Along with its ease-of-use, the framework also has other advantages such as:

• No Government Regulation: The transactions in digital money are not under the governmental control.

• No effect of Inflation: The money turnover does not go beyond 21 million.

• Safe and Secure: Users aren’t requested to include any secret information amid transactions.

• Trustworthiness: It is one of the most well-known and trustworthy financial application in the world.

• Mysterious Nature: If you have a bitcoin wallet, you are the only owner and will operate your account; nobody else can.

How to Build a Bitcoin Wallet Application?

Before starting, developing the wallet application with bitcoin, please take note of that it isn’t at all a troublesome task. But, as the initial step, you have to use a couple of libraries offering information about functionality to synchronize with the Blockchain. The best library that you can utilize is Chain-Java. It is quite a popular choice among developers.


Aside from that, you will also need to choose the suitable bitcoin wallet API for getting an access to the blockchain. The API is crucial for quick and successful synchronization of the wallet with blockchain; it will also ease the transaction processes.

There is a second option too. In this option, the developer isn’t required to select the library, however, he can opt for a customized Bitcoin wallet application as per the needs of the customer. But, when the blockchain developer is picking the wallet application, he needs to complete various adjustments.

In case you are selecting both Android and iOS platform for building up the wallet application, at that point the best idea is to make a common module with the assistance of Java. It will get changed over to Objective C by utilizing a standard plugin. The module is comparable for the two platforms.

In a nutshell, the process of developing a bitcoin wallet app includes:

• Selection and Installation of the API.

• Creation of actual bitcoin wallet.

• Setting permissions for the transactions (outgoing and incoming).

• Including a common set of programs for controlling the transactions (address creation and balance checking, etc).

Include Bitcoin as a Payment Option

If you would prefer not to develop a cryptocurrency wallet application, it is highly prescribed to include bitcoin as a mobile payment option. There are many organizations that have successfully implemented cryptocurrencies as a legal way of payments, for example, Amazon. Expedia, WordPress, Zappos.

It must be remembered that bitcoin will play a vital role in the e-commerce industry in the coming future so if you are going to enter into this field, then the integration of cryptocurrency as your payment option becomes mandatory. The organizations accepting bitcoin as payment will be looking to exchange it fast in substitute of physical currency. You can take the help of a Payment Service Provider (PSPs) in such manner.

The role of the PSPs is to make this process less difficult. For example, if a man is paying in bitcoin, he would pay for the same in terms of flat currency and move the sum into the account of the individual. Thus, integration of the bitcoin as payment option becomes crucial.


Bitcoin is one of the most preferred ways of electronic transactions and offers numerous benefits. It is free from governmental regulations and is considered as absolutely secured. It is easy to conduct the transactions with the help of bitcoin and you can select to write the codes as per your own preferences. If you have not yet integrated it in your payment options, do it now.

Building Digital Experiences

Building Digital Experiences

Digital is something where now days one turns for ‘just about everything’. Be it a comparison shopper who relies heavily on all the possible details to come to a decision, or someone who looks for smart, informed opinions & facts about anything, or someone who relies heavily on Google and easy-to-use website & apps to make life easier or even someone who needs a satisfactory loyalty connection, excitement and an emotional kind of patronage, the quality & richness of a digital experience is highly desired.

Hence, building a digital transformation or even initiating the same is in fact a journey. It comprises of the things that need to be done before the start, while engaging the transformation and ultimately keeping the same alive while going forward. The key is to treat the end user well and focus on keeping her happy through the digital transformation. Hence, customer experience or CX is what matters the most and marketers realize the significance of CX. Hence, Customer Experience and Content Marketing are the most exciting opportunities for the marketer who wants to make a mark’.

An excellent digital experience is one in which the design element is superb, the functionality is flawless, products are customized, exactly to fit the sought-after requirements, handling of data is trustworthy & secure, the prices are competitive, there’s some kind of loyalty program being offered for customer benefits & retention, and the list goes on. Speed plus performance makes another very crucial factor for a hit digital platform. After all, who wants a sloppy site or app?

Consumers are highly likely to remain continuously connected. Here’s the data available with us:

• 28% people globally remain connected all day long,
• 23% globally remain connected at least every hour,
• 42% globally get connected at least 6 times a day
• And only 7% less than once a day or never

Hence, content consumption on digital media is on the rise and now at 47%, as against 37% on Television. And ‘mobile is becoming the first screen’.

“Brands that see mobile as the ‘second screen’ risk losing relevance with connected customers”

– Altimeter Group, Jan 15

Another significant aspect on offer is a personalized experience’ through digital media, and this is something everyone craves for. In my opinion, it really adds value to a consumer if a marketer targets personalized content, social media engagement, multichannel campaign management and mobile app engagement. Not to miss social media analytics and mobile app analytics. And the best customer experience management technology is a combination of Web Content Management & Digital Asset Management.

The aspect ofpersuasion designcannot be overlooked either. This would mean designing a website or an app in such a way as to persuade a buyer to convert, whether using explicit cues like an arrow, line, blending content or a visual pathway, or implicit cues like color, shape, size, font etc. Visual weighing through design is very high!

The next big step is to bridge the online and offline gap through people, process and technology… As organizations shift their focus & energies into building the best digital experience ever for their consumers, they shouldn’t lose sight of the offline brand management which contributes significantly to their overall conversions.


Heavy School Bags vs Implementing IT in Education

Heavy School Bags vs Implementing IT in Education


There have been several instances of children complaining of shoulder, neck & back-problems on account of significantly heavy school bags, of all the things! This has been a common observation during our morning walks, when school-going children are often seen waiting for their school buses to arrive. Many a times, we see their mothers or fathers or grandparents carrying the load and waiting with them. This sight often makes me wonder where we are heading. Studies indicate that 96% students carry school bags which are more than 20% of their body weights.

Medical professionals suggest that the school bags actually should not be hanging down the kids’ backs, making it much harder for them to carry, not to miss, it could in the long run and in effect damage their spine posture, resulting in a permanent hunch. Increasing loads on the backs can result in damaging the well-defined ‘S’ curve of their backs and cause serious conditions like Scoliosis. Ideally, the shoulder strap needs to be shortened and the load needs to be balanced between the middle of the back and the shoulders. Also, the bags should have waist and chest straps, in order to have their weight evenly distributed across the body. All this for carrying such a lot stuff to school every single day.

As students graduate to their next class from Primary to Middle to High School, the subjects in their curriculum increase and so does the load on their backs. Why can’t we think of something better to resolve this? In this tech savvy age, there is a very high likelihood for preferring electronic textbooks (or e-books).

Children can use their school lockers for keeping their art & sports supplies, dictionaries, umbrellas, raincoats, etc. This can at least get some load off their backs. Heavy water bottles too can be done away with if clean & hygienic drinking water is made available in all schools.

The use of e-books needs a paradigm shift with respect to our mindsets. The variety and range of tablets available these days can easily address the problems associated with heavy school bags.

Check out some of the major advantages–

• Bright, colorful & interactive learning experience: The multimedia content (images, sound, video) has always appealed to students and inspired them to read

• Environment friendly: By not having to waste precious paper & save our ecology

• Cost effectiveness in getting the entire year’s curriculum, in addition to the reference material too – e-textbooks on tablets cost about 50-60% less than print textbooks

• The newer tablets can contain over a lack of books, more than anyone can read in a lifetime!

• Tailored content & markups- The eBook can be designed in a manner with features like markups, highlighting, pronunciation guides, etc. And supplemental pages for different levels of students, as per their needs & capabilities. In fact, the possibilities are immense!

• Sharing and collaboration among study groups

• Reduced storage space

• Up to date study content

• Enjoyment and variety

• Ease of carrying and usage

• Improve retention for students

• Lower environment impact by taking care of our ecology

CBSE in India has initiated interactive classrooms with teachers using soft-teaching material very extensively in the middle and higher classes. The diagrams (with audios & visuals) are much more info-graphically enhanced and improve teaching effectiveness as well. Plus, teachers have a wealth of supportive and interesting material to showcase to the students.

It’s imperative indeed that the hardback textbooks would very soon be a thing of the past and replaced with eBooks at almost all levels of education.

Improve Your Business ROI with Beacon Apps

Improve Your Business ROI with Beacon Apps

Beacons are a technology that utilizes Bluetooth low-energy wireless technology to transmit signals which is used by the mobile softwares to trigger their own push notifications. The information is exchanged as per location, after the signal is grabbed from devices that are in  close proximity and support the sharing of information  using low-energy Bluetooth. This new innovation is a much-needed tool or app for organizations, as it can shake up travel, m-commerce, retail and some more industries.

Implementation in the Real World

The devices compatible with beacons are iPhone 4s and later, iPad mini, iPad touch (5th gen. And later), iPad 3. The same beacon technology is also supported by Android 4.3 and later. Along with these devices, this technology is being used in many other industries.

Beacons can detect the location of the devices. It can help the organization to track the location of their employees within the office premises. In addition to employee time tracking these devices can also be utilized in improving staff productivity, booking meeting rooms and more.

So, in case you possess a business and are thinking about taking advantage of this excellent innovation, here are a few thoughts that  can enable you to improve your return on investment:

Beacon for Retail Stores


Beacon applications are widely used in retail organizations since it enables clients to check details of a particular item, or details about special deals and particular offers. At the time when customers enter the store, the application will detect their device and it will even inquire as to whether they are interested in purchasing the most recent models of the same.

Beacon For Travel


Travelers who are utilizing an iOS or Android device will get important as well as relevant information relying upon their area, for example, information about places they can visit, eateries, where they can eat, or hotels where they can rest overnight.

Additionally, subsequent to checking in at the hotel, clients will begin getting updates for the latest special offers. Some low-cost organizations also send updates to clients when they reach at the airport to remind them various rules that must be followed inside.

Beacon For Automotive

With the help of beacons, customers can get traffic estimations and forecasts. They are also able to unlock their cars or perform the same actions using an additional application, for example, Silvercar.

Integrated Into LED Light

Nowadays, LED lights with Bluetooth low-energy are also available in the market. And, it appears as retailers are enjoying these new lower-energy lights since they can cut expenses.

With the invention of Beacon technology, gone are the days when people used to ask others about the specifications or the location of a particular product. Because people who use a companion app while visiting a store can find the product on the map of the store with the help of their mobile phones.

Beacon For Entertainment Industry

In case clients play their favorite game in a shop, they get virtual prizes. Likewise, when passing by a cinema, mobile clients can get data about what’s playing and in case they’re lucky enough, perhaps they can even get vouchers.

Partnerships can be made between music organizations or magazines and private or public transportation, so before clients will get an airplane or train, they will get updates on what artist to listen or which movie to watch or what novel to read.

Beacon For Personal Use

A few people forget to take out the garbage and they require somebody to remind them. By adding a beacon to the junk can and setting an alarm to “take out the waste” day by day, at a particular time, the junk will never again sit for quite a long time and decay in the waste can.

The Beacon will likewise inform clients to take their umbrella if there are chances of rain that day, and keeping in mind that they’re at home, they will not have to turn on the lights, as beacons will activate appliances. This implies when heading to the kitchen to the mobile phone in the pocket, the beacons will turn on the lights in the room.

Beacon application development can bring the desired change in the way your business/brand communicate with your customers. Be the first adapter in the industry and see your Beacon app development help your business ROI in the following couple of years.

The Pain and Promises of the Beacon Technology in the Retail Sector

The Pain and Promises of the Beacon Technology in the Retail Sector

Technology is advancing at a rapid pace, turning science fiction into reality gradually. The beacon technology is one such technological advancement that was once a figment of the imagination of countless researchers. Let’s glance through at how beacon technology is sprouting and changing our business world.

What is a Beacon?

A Beacon is a small, battery-powered, wireless sensor with a built-in Bluetooth device (chip) that works on Bluetooth Low Energy (BLE). It allows the Bluetooth enabled devices to receive data within short distances.

The beacon device is purposely designed in such a way that it can be fixed anywhere easily and be efficiently used by everyone. It constantly broadcasts a radio signal, and when a device receives this signal, it reads the ID of the beacon and hence triggering the action in the smartphone app. What makes a beacon technology different is its ability to ‘awaken’ an app that has been downloaded on the smartphone but is not open.

Diving Deep into the Beacon Technology

Most beacons use the BLE technology as it requires low energy consumption and operation costs. The technology only allows for small amounts of data transmission, and hence is the reason why most beacons only transmit their IDs.

Beacons consist of three values:

•  Universally unique identifier (UUID)
•  Major value
•  Minor value

The purpose of transmitting this ID is to differentiate a beacon from all other beacons in an area. The major and minor values are the integer values given to the beacon for greater accuracy in identification. The beacons also carry information about its signal power to determine the proximity of the source.


Presented at the World Wide Developer’s Conference in 2014 as part of Apple’s iOS 7, iBeacon is a brand name created by Apple Inc. It is a technological improvement by Apple that has been implemented in the location framework in iOS 7 and the newer operating systems. As described earlier, iBeacon uses BLE technology to sense propinquity and transmit UUIDs that trigger actions in an attuned app or operating system.

Eddystone – A Game Changer

In response to the iBeacons, Google came up with its beacon project, known as the Eddystone, with more open and flexible approach. Eddystone is Google’s cross-platform, open-source BLE beacon format. Unlike iBeacons, it broadcasts not only the UUID but also pre-programmed web page URLs and thus does not require the installation of specific apps.

The Empowerment of the Beacons

With this sweeping rise in beacon technology, companies are investing in this technology to generate greater revenues. Below is a brief detail about how the retail industry is utilizing and availing the benefits of beacon technology:

The swiftly growing e-Commerce industry has resulted in the decrease of footfall and in-store sales for both the small retailers as well as big brands. In-stores have understood that they have to imitate e-commerce in the expanses of personalized offers and shopping experiences.

Therefore, retail is a critical area where the beacon app development services are expected to bring a huge impact – from proximity marketing to contact less payments to in-store analytics. By the end of 2017, 85% of the retail industry is expected to leverage the beacon technology. Despite the hype, the technology has some great revolutionary aspects to offer. Let’s learn a few:

Beacons send location awareness alerts, updates on merchandise/products, and promotional notifications to lure a passerby to enter the store. It can also be used to analyze customers who walk past the store and their visit duration. This analysis will help in making strategic decisions on product display.

Beacons use in-store navigation and provide real-world analytics like:

•  The areas and items a customer likes to explore
•  Where a customer spent most of her/his time
•  What and when s/he makes a purchase
•  Most in-store rushed locations
•  In-store deserted locations
•  Busiest days of the store
•  Number of people who walk into their store per day

These data provides insight into customer behavior and store performance. This analysis will help the retailers to organize their products, prices and place their products in strategic locations on strategic days and time. By knowing the repeated visitors to the store, retailers can reward those customers with loyalty benefits for their purchase.

Beacon makes a customer’s in-store journey personalized and unique. It fetches data from the wish list of a customer and notifies him when he comes across that particular product. It also recommends products based on price, quality, and offers to provide better in-store experience.

The customers who have already set up their payment information through their smartphone can use a connected beacon and complete their purchase by processing their payment without waiting in long queues. When a payment is done, the stock will be automatically updated (Worth Reading: The Sporadic Growth of Mobile Payment Gateways).

The beacon development services are progressively spreading, not just in the retail space but in the various other sectors as well. Beacons help businesses to attract more customers and to understand the demands of their potential customers. It is a cost-effective and targeted marketing technique that promotes your sales and generates higher revenues.

The Sporadic Growth of Mobile Payment Gateways

The Sporadic Growth of Mobile Payment Gateways

Regardless of the outpouring of the mobile phone usage and the pioneering payment technologies that have surfaced with this mainstream usage, consumers still remain hesitant to embrace the latest payment technologies entirely.

In fact, as per a survey, it was concluded that only 52% of the North Americans have used mobile payments till date; with just 18% using them often.

The reason? Mobile and the latest payment technologies are shattered when it comes to security and invention. However, there are evidences to support these concerns:

ISACA, a non-profit organization that works for the development, adoption and use of universally accepted knowledge and practices for information systems conducted a global survey in 2015 that encompassed 900 member cybersecurity experts to inspect the prevalent security risks for its Mobile Payment Security Experts. It found:

• Just 23% of the surveyed experts said that they believed that mobile devices are secure enough to keep the personal information safe.
• 47% claimed that mobile payments are not secure
• 87% anticipated that an increase in the mobile payment data breaches over the next year.

Regardless of these concerns, there is no stoppage in the growth of mobile usage. It is projected that by the end of this year, there will be around 4.77 billion mobile phone users globally, so it is imperious that we resolve the security concerns relating to new payment technologies. The hackers are persistent and can amend their techniques to breach the payment technologies.

If you are up to speed up the common security concerns, you can have a head start on these cyber villains:

1. Vulnerable payment technologies

Whether it’s a mobile device, wearable gadget or home automation system, hackers can exploit any sort of security vulnerability. Don’t think that the latest payment technology has reckoned all of its security flaws. Preserve your personal information by following some basic security measures like encrypting data, having a strong password, changing the passwords frequently, using two-factor authentication, installing the software updates promptly and shopping only on the websites that you know are safe.

2. Phishing attacks

Phishing scams are the scams where an email or website efforts to steal information from you. They may have been around for years and are probably not walking out anytime soon. Phishing is an operational attack because of human error. You might be using software that blocks phishing emails, a legitimate email could still lead through. Just because you believe that you are protected, you will keenly open the email and the rest is history.

3. Human error

There are numerous security concerns that can be sketched to the people you know. Such concerns can come down to a displaced employee, an ignorant family member of an employee who has had his/her personal device hacked.

Human errors can be prevented with the help of basic measures like training of employees/ family members, data encryption and terminating the access to the employees who are no longer working with you.

4. Using public Wi-Fi

Tapping onto public Wi-Fi is an enjoyable perk when you are out and about. Public Wi-Fi is often on the risks of hackers that could access your unsafe data. To keep yourself protected, you should consider using a VPN and SSL connection. Also, don’t forget to turn off the sharing and Wi-Fi when these services are not in use.

5. Future threats

While some attacks like phishing have and shall continue to be a concern, you should also keep up with the latest security threats. The other potential threats may include chip and pin frauds, changing or manipulation of data, the rise of the IOT botnets and the attacks going back doors. Staying on the top of these trends and educating yourself about these trends can help you thwart the potential security breaches.

Though you might be able to address some security concerns for personal or business accounts, companies involved with payments are also endeavoring to put any former security concerns to rest.

6. Google Wallet

Google Wallet has been around since 2011 and allows storing payment information like the credit card and back accounts. This mobile wallet allows you to quickly send and request money from anyone in the world and then cash it out at the bank. Google encrypts data using a Secure Socket Layer so that your full information is never displayed. Users are also required to create a PIN to access their wallet. And above all this, Google provides 100% fraud protection.

It seems that Google Wallet is exceptionally secure. But, always remember that dealing with banks and credit card companies always leaves some door open for the some sort of security breach. In addition to taking on the crypto-currencies, Google Wallet might want to start to use biometrics as an extra layer of security.

7. Apple Pay

Released in 2014, Apple Pay gained a lot of traction among Apple users. Among the major highlights being that it is secure. Rather, Apple claims that all the payment transactions that are made only between the bank and the merchant.

Apple has put in a lot of effort in making Apple Pay secure, but there have several instances where people have taken advantage of the security flaws.

Payment technologies may offer a variety range of security features, but eventually it is up to you (the user) to ensure that your data is safe and remains secure. This can be accomplished by following the below mentioned security tips:

• Make sure that you use an application from a renowned Mobile Application Development Company,
• Use multi-factor authentication,
• Use proper and unique passwords,
• Encrypt sensitive data,
• Update security software like anti-virus software and firewalls,
• Back up your data often both online and offline,
• Make sure that all the mobile devices have wipe capabilities,
• Provide employees with their login credentials,

8. Stay Observant

Be sure to follow all these tips as a part of your normal routine and learn to keep an eye out for the above mentioned vulnerabilities. It is not an erstwhile deal. With fraudsters and hackers continually developing the new ways to break into payment technologies, it is important to make sure that you look at the above tips as on ongoing process.

While many technologies might have clogged the criminals in their tracks, the companies behind those technologies also know how to keep a cautious eye out because the fraudsters don’t give up easily.

Meanwhile, don’t be afraid to use these payment gateways as they offer significant benefits and use the farthest security layers accessible.