Benefits of Hiring an E-Commerce Seo Company

BENEFITS OF HIRING ECOMMERCE SEO COMPANY

The success of your business shouldn’t be based on experiments or guesswork. While you may know the basics of SEO or have been reading articles and blog posts about the topic for quite some time now, you may not have much experience in actually optimizing your website.

There is a thin line in knowing SEO theoretically and practically. You may know theory part of SEO but the practical part is the one that makes a difference. In one sentence I can say SEO is easy to learn but hard to master. That is the reason people in web-based business opt for SEO companies to get relevant traffic.

Are you thinking about hiring an SEO Company?

Well, to be honest, hiring an E-Commerce SEO Company will be the most suitable and advantageous idea for the complete success of your business website.

How can an e-commerce SEO company befit your web-based business?

·  Attract and Retain The Customers:

Customers are the first priority for any business and when it comes to E-Commerce business, they are the deciding factor in defining the success of the business. The major concern for most of the business is how to drive a maximum number of customers to the website. That is where the utility of an E-Commerce SEO company comes.

It has been proven through a study that the customers believe and remain loyal to the websites that they are referred to, from any of the major search engines. This certainly means that hiring a good E-Commerce Company helps to attract and retain the customers. They will help you in increasing the organic visibility of your website by ranking your website higher on the relevant queries of your target audience. They achieve this by using various SEO techniques.

·  Specialisation:

Building SEO strategies is not a child’s play. An E-Commerce website owner will only concentrate on his business. That is where you need an expert who knows how to shape up the strategy to increase the number of relevant visitors on your E-Commerce website. Smart decisions to grow your business require experience and knowledge, lots of it.

SEO companies have the knowledge and experience necessary, to make smart decisions for your site that result in an increase in your ranking and visibility. They also typically have experience working with a variety of clients in different industries, allowing them to appropriately handle your unique ranking situation, needs, and expectations.

·  Outsourcing SEO Services Allows you to Focus on Core Activities:

There was an old saying which says concentrate on those things where you are good at. If you work with a professional SEO Company, you will be able to focus on your core activities, like running the business, while they take care of the rest. If a group of professionals is handling it for you, you will be less stressed about how your website is performing in search. You can utilize that time to create productive strategies for your business which will ease your visitors when they reach your website.

It will work as a partnership, where you will concentrate only on your business, and the SEO Company you hire will focus on your traffic and branding.

·  Increase Your Visibility:

The main aim of any business online is to be noticed or viewed online, but this has become quite difficult because of the increase in competition. Don’t worry! There is a simple way out. E-Commerce SEO companies can help you in getting identified both by search engines and users. You will rank awesomely on the related queries (which are relevant to the nature of your e-commerce business).

It will increase your organic traffic which does not require any paid traffic. Give the steering to an SEO company and they will handle it for you.

·  Elimination of Risk:

There are lesser risks when you hire professionals for your company because they never fail to analyze your business and other players who are competing with you in your business segment. When you hire an E-Commerce SEO company, you don’t have to worry about any sort of failures. Yes I know there are Google penalties you don’t know about but the professionals know about them and they are well versed in how to tackle them as well.

·  Reach The Target Audience:

As we have already mentioned, search engine optimization has become crucial for your business. In the past, only those websites which existed in the highly competitive spheres needed SEO to improve their website rankings. However, nowadays there are no less competitive market niches, where SEO is useless. Every industry requires SEO to reach the target audience.

·  Build Networks:

Social media is the most important aspect of search engine optimization. Ensuring high visibility of your pages on various social media platforms will give you an opportunity to build networks with potential customers.

An SEO company with many years of experience will be able to evaluate your website, your goals, and your competitors and create a comprehensive plan to increase your visibility in search. They’ll be able to track your progress and adjust their plans to ensure you’re on the right path to achieving the best results, no matter how long that takes.

Which e-Commerce Platforms Is Best – OpenCart, WooCommerce, Magento, or Shopify?

Which e-Commerce Platforms Is Best –Shopify, Magento, WooCommerce or OpenCart?

If you are planning on building an online store, selecting an e-Commerce platform is one of the most vital steps you will take as an entrepreneur. When you analyze e-Commerce platforms it can be extremely difficult to tell how minor differences in functions and performance can majorly affect your sales.

In this article, we will compare features like user-friendliness, pricing, SEO optimization and designs of the best e-Commerce platforms to empower you to select the appropriate platform for your business.

The market of e-Commerce platforms isn’t a small one, there are truly many alternatives available – some may have a simple feel; however, that isn’t generally enough, while some may feel to a great degree jumbled and give less expensive rates and costs. We hope after reading this article, you will be able to decide which platform addresses your issues and plays out the best.

1. Shopify

With a number of online customers; Shopify is undoubtedly the leading online platform when it comes to building an e-Commerce store. It is a hosted shopping cart that implies all the code issues are taken care of by Shopify, in spite of that; it gives you full control over the coding (HTML and CSS) of your site.

Today, Shopify is the most reliable e-Commerce platform that serves more than 325,000 businesses around the world. If you are planning to build a complex, still simple to-utilize online platform to offer products, Shopify is the thing that you require. It is a great e-Commerce builder.

The real advantage of Shopify is the community support that you can get if there is ever any issue that may happen amid the setup and post-setup process.

A few advantages of Shopify include:

User-friendliness: It has simple tools, drag and drop interface and simple theme altering advantages that give seamless user experience even to beginners. It has uncomplicated steps to check out as well.

Pricing: It offers 14-day free trial, after that, you have to purchase a month to month subscription, where the costs begin from $29 for the basic plan.

 SEO Optimization: It incorporates essential SEO features in all plans: editable Meta descriptions, title tags, pages URLs, ALT labels for pictures and so on.

Templates and Designs: It has a huge, imagery theme store where you can get wonderfully designed and responsive e-business layouts.

2. Magento

Second on our list is Magento. It is presently known as the most flexible e-commerce platform. Being actually a perfect work of software craftsmanship, it offers boundless possibilities for technically savvy store proprietors.

Magento supports numerous currencies and tax rates per area, item type or client group. It has the simple integration with various payment frameworks such as Paypal.

Magento comes with a professional look and well-organized classes. It offers the first class e-Commerce functionality and loads of choices to enable you in building your ideal online store. Everything is incorporated into it from promotions to private deals and client segmentation.

A few advantages of Magento include:

User-friendliness: With the arrival of Magento 2.0 the platform moved toward becoming easy to use. But, when compared with Shopify, it lacks somewhere in user-friendliness. Hence, it isn’t the best alternative for the individuals who have less tech knowledge.

Pricing: When it comes to cost, Magento can offer two options; Magento CE (Community Edition) and Magento EE (Enterprise Edition). The EC version is free to download and utilize and you don’t require any month to month subscription for EC. While the pricing for EE will rely on the size of your business.

Search engine optimization: Here Magento is among leading e-Commerce platform since it is to a great degree SEO-optimized and offers a lot of SEO functionality. Bunches of SEO settings are accessible in Magento out of the box. Among them are Meta tags for home pages, products, image optimization, canonical tags for products and categories, alters of robot.txt, and so on.

Templates and Designs: Being one of the most popular e-Commerce platforms, Magento offer its users extremely beautiful and attractive themes and templates. Its design options are extremely clean and friendly to responsive designs. Magento offers both; free as well as paid templates.

3. WooCommerce

WooCommerce is among world’s most loved e-Commerce platform. It comes as a free module to Industry ruling content management system (CMS) WordPress. It is an ideal solution for the individuals who need to build their own web store from the beginning or begin offering products utilizing their current WordPress blog or site.

WooCommerce is an adaptable open source platform. That implies its code is openly accessible for you to see, alter, and contribute. It makes WooCommerce a profoundly adaptable platform.

A few advantages of WooCommerce include:

User-friendliness: It is a user-friendly platform. But, it’s a little more challenging than Shopify, when it comes to setting a store.

It is a plugin, not a membership-based platform like Shopify, which implies that you have to deal with a few things before working with WooCommerce. After all, it is less confounded and less demanding being used than Magento.

Prices and extra costs: It is free of cost e-Commerce plugin with free updates. However, if you require something more than just basic options, it provides priced extensions for Search Engine Optimization, more payment gateways and others. Its official extension pricing begins at $29.

SEO Optimization: WooCommerce just takes benefits of WordPress content integration, or what’s accessible through outsider plugins. Thus, WooCommerce gives you to great degree SEO-particular alternatives. It is because of the fact that WooCommerce is based on WordPress, which offers boundless SEO potential.

E-Commerce Templates and Design: To be straightforward, WooCommerce has major benefits over Magento and Shopify with regards to designs. What does it mean? Putting aside particular WooCommerce themes, you can make any WordPress theme work with your plugin. There are many those layouts on the web.

4. OpenCart

It is a free open-source platform and an ideal match for small or medium-sized organizations. This platform is based on PHP, therefore, any individual would benefit from the background in PHP.

OpenCart also offers a core extension model, so if a greater functionality is required, you need to install a few add-ons. Luckily, OpenCart has a tremendous range of extensions, around 14,000.

OpenCart can give great site speed because of running on AJAX technology. It is stacked with every single function client needs from e-Commerce solution. Also, OpenCart multi-store function enables its clients to monitor and manage various stores from a solitary Admin panel. Furthermore, OpenCart permits to have shopping cart facilities, upload boundless products, categorize them, and so on.

A few advantages of OpenCart include:

User-friendliness: It is a fairly user-friendly and powerful platform which accompanies an exceptionally intuitive and well-designed interface. It’s simpler than Magento, however more troublesome being used than WooCommerce. Even with constrained technical knowledge, you can without much of a stretch add, change or alter inside OpenCart without any headaches.

Prices and extra costs: When it comes to e-Commerce open-source platforms, the word ‘free’ sounds dubious. Obviously, OpenCart is free to download, utilize and even upgrade, but, it doesn’t imply that you will run your store without any charges.

Considering that you are responsible for your security and hosting, fundamental costs will incorporate the domain name, SSL certificate and hosting. So, this is clear that you have to spend a significant sum of cash for purchasing different extensions.

Website optimization: When it comes to SEO, OpenCart is neither preferred nor worse than any other platform mentioned in our list. It has all fundamental SEO features you’d anticipate from a top of the line e-commerce platform and can take your products into the top positions easily. There are also a lot of amazing plugins if you need to give your OpenCart SEO performance some additional boost.

E-Commerce Templates and Design: OpenCart offers a lot of professionally designed and responsive templates. There are a number of them accessible, both free and paid, capable of giving your store the exceptionally alluring look. All things considered, you’d need some fundamental knowledge of CSS, HTML and JavaScript to apply them to your store legitimately. This makes template administration in OpenCart more mind-boggling than in WooCommerce or Shopify.

Conclusion

Taking everything into account, it is worth saying that all the above-mentioned platforms in our comparison list have bunches of comparative and diverse dazzling features they can gladly boast of. If the post helped you in finding the e-Commerce platform that matches your objectives and desires that implies we were striving not for nothing. If you are still confused, you can always contact the experienced web developers at Seasia Infotech for help.

Which Platform Makes Better Ecommerce Websites: Magento or Woocommerce?

Which Platform Makes Better Ecommerce Websites: Magento or Woocommerce

ECommerce has become a necessity for all the business categories. While the prospects are immense, the essentials also need to be kept in mind. One of the key deciding factors are in which eCommerce platform should you build your next online business website. There are multiple options available in the market, which include both pre-built and custom-built templates ad frameworks. However, let’s first discuss which is a better eCommerce platform: Magento or WooCommerce.

Magento and WooCommerce, both are free eCommerce platforms. There are multiple reasons why they are preferred over others. Some of the key reasons include:

Open Source Accomplishments

Magento and WooCommerce are open source platforms, providing powerful user access. They give you complete ownership of the code, which means that with them you can be as creative as you want.

Powerful, Secure & Highly Adaptable

There is a reason why Magento and WooCommerce conjointly power 50% of all eCommerce portals. Both are secure, robust and adaptable. Both have powerful features, functionalities and offer remarkable support.

Differences in Features and Functionalities

Magento is a CMS assembled unambiguously to execute eCommerce business operations. It has a myriad range of valuable features and functionalities that can empower online portals to achieve grander success.

Imposing features and functionalities like product comparisons, cross-selling, coupons, discounts, and up-selling make Magento a vivid choice for web app development in India with major focus on online sales. It also allows multi-site functionalities with a distinct admin control. It can consolidate multiple eCommerce stores in one dashboard.

Contrariwise, WooCommerce is a well-built eCommerce framework by WordPress. It allows integrated, good-looking media into the product pages. It also has multiple features and functionalities like adding multiple user reviews, filtering information and has manifold search options.

WooCommerce also has a key advantage to have even the non-eCommerce features and functionalities, which is not existent in Magento. It has access to all WordPress features and can be used to create a competent website around the eCommerce gateway.

Cost Efficient Development

Individually, both Magento and WooCommerce are freely available platforms. There aren’t any hidden expenses or monthly subscription fees associated with them. The project costs are low and one just needs to invest time in development only.

However, with similarities, each of this has its explicit benefits which make them the best option for specific online businesses.

Difference in Usability

Magento is used by brands worldwide. However, being powerful in function, Majento is somewhat complex to handle in usability. So you need to pay more for a dedicated Magento developer as compared to a WooCommerce developer. WooComerce is simpler to use. If a developer has worked on WordPress earlier, then he shall take really less time to adjust on WooCommerce.

But remember that WooCommerce has limited functionality as compared to the imperious Magento platform.

Future prospects in Development

Magento estimates well as it is strengthened by its huge variety of features. For more scalable eCommerce development projects, it provides a grand product, which is packaged and named as Magento Enterprise Edition. This version is not low priced, but you get a better support, mobile friendly design, enhanced search features, improved content management and superior page caching functionalities.

WooCommerce, on the flip side, is reinforced with a lively development community. One can easily use and have access to an affluence of already existing and ever growing numbers of plugins and extensions. However, WooCommerce scalability can also be a problem as it is endorsed for performing greatly to an extent of 2500 products.

Final Words:

WooCommerce is more specific for smaller eCommerce websites and is especially designed for SMEs. Magento, on the other hand, is more desirable for larger eCommerce websites because of multi-store management functionalities.

We can conclude that both Magento and WooCommerce have their own idyllic set of business users. Both have their own variations in the set of features and functionalities. There is no correct or incorrect option between the two. Both are vivid platforms and can perform exceptionally well for any online business.

How to Choose the Right CMS for Your Website

How to Choose the Right CMS for Your Website

Every online business needs to be regularly updated for it to stay relevant. Updating can include adding new products, updating page information or writing blogs, but picking the perfect CMS (Content Management System) will make all the difference.

Building a website with a solid CMS (Content Management System) is essential. But, we have to analyze, what are the major aspects that one should look for while choosing a CMS?

Well, there are an ample number of options to choose from and it is always better to choose a CMS that works perfectly for your website as well as for your users.

So, here is a quick list of few things that you should actually consider before diving in & choosing a CMS:

It is crucial to select a CMS that is perfect in performing the tasks that you need for your website to perform. This may sound apparent, but it’s imperative for you to know what you need from your website & accordingly select a CMS on the basis of its merits being aligned with that of your requirements.

You should thoroughly evaluate & test a CMS before making a final decision in order to make sure that it is capable of doing everything you want it to do and do it perfectly well.

All CMS platforms are not equivalent, and when it comes to usability some platforms arecertainly better than others, even while performing the most basic core functions.

1. Easy To Use

What’s the main aim of using a CMS?It assists non-technical people to make changes and updates to the content of the website easily.Hence it’s crucial that the back-end of CMS that you choose should be intuitive and easy to use.Irrespective of the needs of your website, it’s important that you select a CMS that an average user can easily understand with or without little instructions.Basic activities such as adding a new page, adding new content or editing a page should be easy for almost anyone to perform.

2. Customization Capabilities

 Never select a CMS that restricts your ability to design or one that requires you to use only pre-determined site structures.Go for a CMS that allows you to present the website content the way you want it to be.

3. Editor

Editor is an interface through which you can add or change content (images, text, videos, etc.) on a post or page.When it comes to evaluation, this feature is often overlooked. However, this interface can play a crucial role in your company’s ability to assure design uniformity irrespective of who is adding the content to the website.Hence it’s always better to consider choosing a CMS with an editor that provides users with the ability to easily change:

Headings

Body text.

Images & videos.

By using CSS styles and classes, the appearance is pre-determined by the developer

Some of the CMS platforms even allow the developers to provide more editor features to some specific users (depending on their role).

This can be truly beneficial in cases when you already have a tech-savvy user whom you can trust in design making decisions, but at the same time don’t want everybody with access to the website to have the same control.

4. User Roles & Access

It is very crucial that you have the capability to limit control of different users over the content of the website.For instance, if a specific user is only responsible for adding few basic things to the website like a blog post or a news update and you don’t want them to have full-level access to the whole website, you might want to control their level of access.If several people are involved in updating your website, then it’s quite imperative to have the ability to control who can make changes and what kind of changes can be made to your website.In general, most of the CMS platforms come with the functionality to create various editing roles such as:

Be sure to look at this before making your final decision.

5. Multi-Site Support & Scalability

When choosing a CMS, make sure to pick the one which will work for you not just for the moment, but the one which is effective & useful in the future as well.As I said at the starting of post, every business needs to be updated, so the content management system or CMS that you choose should be able to scale up with your business as your necessities change over time.

Just because you don’t want certain features or capabilities at present, doesn’t mean you won’t require them down the road.

As your business grows, you may eventually want to create additional micro-sites websites and blogs etc.

Thus having a CMS through which you can easily edit multiple websites using the same installation is an indispensable element to include in your wish list.

6. Clean & SEO-Friendly Platform

Website loading time & speed can make or break a website, specifically when it comes to bounce rates & average times spent on the site. It’s ideal to select a CMS that generates a clean & simple code.

An overly intricate & bloated code can hamper site loading time and at the same time increase the chances of errors and incorrect renders.

Clean & clear coding is also crucial to assure that search spiders will move successfully throughout your entire website and will thus analyze its each & every page.

Hence, having a CMS that creates clean & validated code is totally a must.

7. Proprietary or Open Source

There can be an ample number of debates on the issue of using a proprietary CMS vs. an open-source CMS.Each type has its own pros and cons, but it actually relies on your business necessities to determine right way to go with regards to your business.When evaluating the two paths, the things you consider should include your requirements related to:

Flexibility

Security

Customization

Scale

Resources

Setup

Support

Database functionality

Maintenance and budget

Conclusion:

Choosing a content management system can be mind-boggling because of the wide range of choices available out there.

Remember, that selecting just any CMS will not work perfectly for your business. You have to ensure that the CMS you select will align with your website needs, both for now and for the future as well.

Never forget that the key role of a CMS is to make editing and creating content easy and simple. Never sacrifice the UX (user experience) for the sake of functionality.

I hope this quick list will help you to discover some of the facts that you should look for and consider when making your decision.