Video SEO: A Guide You Shouldn’t Miss

Video SEO

Video SEO is something people hear about every day in the industry. But have you ever tried that?

That is the question which can make your digital presence a milestone if you address that promptly. Usually when we hear about SEO we usually use it in the reference of website and business.

With revolutionizing technology, the level and mode of customer engagement is changing. The polarity of engaging content is shifting towards more visualizing content rather than just written content.

In the early 2000s, bloggers got their hands on DSLR cameras which introduce a new format of content in the digital realm, the video content!!!

The SEO practices for a video always baffles modern marketers which is why we bring you a guide which will help you in optimizing your videos for search results.

So, are you ready!!!!!

Without any further ado, let’s get you started,

What Video SEO is?

It is a simple process where you optimize your videos for search results. For ranking your videos content need some optimization strategies. With some tweaks you can increase the chances of your video to rank higher in search results.

Ways to Optimize Your Video for Search

#1: The Video Hosting Platform

Before you make a video and share it on random platforms, you need to make sure that you are clear with the purpose of the video. What you want to achieve with the video there? Do you want to increase your website traffic or you simply want to increase brand awareness for your business? While choosing hosting platform for video, you must have a clear intent coz the visibility of your video depends on that.

If you have intent of going for brand awareness rather than high traffic for your website, then Vimeo or YouTube are ideal platforms for your video. When you opt for these platforms, when your video get indexed, majority of traffic belongs to these platforms because of suggested videos played after your videos.

If you have a dedicated focus on increasing on-site traffic, you must search for alternative hosting platforms to showcase your videos. (NOTE: YouTube and Vimeo are not the platform you want to go for in this case).

#2: A Video Transcript

By now you must be familiarized that a search engine is not going to watch your video and then rank it accordingly. Here you cannot replace written content at all. A video transcript will not only give your viewer an idea of what you have in the video but also provide search engine bots the information about your video. With this additional text, you make it easier for the bots to crawl and rank your video according to the related search query.

Not only do video transcripts make your videos more accessible to a larger audience, they make your videos more scrap-able by search bots since there’s additional text on the page.

#3: Engaging Thumbnail Image

The video thumbnail is what the searcher will see when your video is indexed; therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

#4: Title & Description of Your Video

Just like they do for a blog post, the title and Meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do the keyword research to ensure you’re targeting keywords that people are actually searching for.

Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search.

#5: Your Page Must Be Relevant to the Video

You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO or the search engines won’t bother to crawl it in the first place.

While it can be challenging to get your website ranked organically, if you continue to create high-quality content and ensure the technical SEO components are in place, then rankings will come.

The other piece is ensuring the video is relevant to the page you’re embedding it on. You need to ask yourself: does this page relate to the video in question or is it generic? If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

#6: Keep the Video as the Center of Attraction

Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Search crawlers also are unlikely to go out of their way to index a hidden video.

If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop.

#7: Never Embed Single Video on Multiple Pages

Have you ever played a match of tennis against yourself? Well, that’s essentially what you’d be doing by embedding your video on multiple pages. It’s important to avoid this as there’s no sense in competing against yourself.

If your page and video are both relevant to each other, and you’re hoping to ensure that page and video get ranked, then there’s no sense in embedding the video elsewhere on your public facing website. You’d essentially be competing against yourself, which is illogical.

Winding it up

There are many places you can pay to promote your video, like Facebook, Twitter, and Instagram. You can also try other non-paid strategies, like having partners promote your videos.

Java VS Python VS R Language

Java VS Python VS R Language

Do you ever fall into a dilemma of choosing the right language for studying data like big data? If you are an entrepreneur, then you must have fallen in the gasp of wonder when measuring any set of data or big data.

Now, when it comes to a programming language to use in data science, there are three languages which are quite popular among the programming language folks,

  • Java
  • Python
  • R Language

Here in this post, we will address these three languages explicitly. What are the merits and demerits of using these languages when it comes to data science? These are some of the questions that we will look into.

So, are you ready to go deeper? Let’s get started with the brief introduction of these programming languages.

Here we go,

Java: Write Once, Run Anywhere!!!

Java is a programming language which can be classified as general purpose, concurrent, object-oriented, and class-based. As in the subheading, it must be clear that Java is one of the most compatible languages which can run almost in any platform which enables it to use widely.

Java platform is the amalgamation of Java tools and extensions. The Java platform provides developers a development environment full of frameworks, APIs, libraries, Java plug-ins, a runtime environment, and a JVM (Commonly known as Java Virtual Machine). Together these tools simplify the Java coding and create a support development environment that provides every developer ease to create Java applications and web systems.

Many experts believe that as Java is 100% object-oriented, there are ample benefits which any developer can reap. Being object-oriented means a developer will have to find the ease of development. Not only that, the development is flexible and extensible as well. One more benefit you can reap from Java!!!

As it is one of the most popular programming languages, it is very easy to hire Java developers. There is an entire community that can help you with your Java development project.

Python: The Multi-Paradigm Programming Language

Python is well known to be as the interpreted high-level programming language which is voraciously used for general purpose programming. It was created by Guido van Rossum in 1991. With a design philosophy, Python emphasizes using white space and code readability. In a nutshell, Python creates a construct that promotes clear programming for all type of industries.

Python is the right language when it comes to automatic memory management as it is dynamic in nature. Python is imperative, object-oriented, procedural, and functional with a comprehensive standard library.

Python programming language is difficult to learn but when you use it, you can express more with fewer lines of code.

R: The Love of Data Miners & Statisticians

When you are looking for an apt programming language for statistical computing R language is the one that will make your work bliss. When the researchers and statisticians want to create statistical software, R Language provides them the command line interface that will help them to express complex data analysis in easily comprehensible language.

RStudio is the only GUI developed by the R foundation however, integrated development environments are accessible.

Which Language Should You Choose For Your Project?

You know about your project better than anyone. So, how are you going to choose!!!

Let me help you with that. Here in this section, I will give you a simple rundown of how you can use these languages as per your project.

Without any further ado, let’s begin

Java: Is it the right choice?

Java programming language is great for large-scale systems.  When you are building large-scale systems, Java is your best bet. If you compare these three languages for large-scale systems, then Java outranks all of them. Python is faster than R Language and Java is even faster than python which makes Java the best for a large-scale system.

The development time of the Java Virtual machine (which is a great environment for custom tools) is very responsive and quick.

However, when it comes to statistical modeling, Java is not considered to be the best choice. If you analyze the hardcore of Java, it is significantly outplayed by python and R language.

Python: Do You Find It Fascinating?

If you are looking for workflow integration, then Python is the most flexible solution for your project. When you need to apply statistical methods or use the data analysis techniques, you can use python to integrate these features with the production environment or with the web apps.

Machine learning is one of the plus points in python. With the presence of libraries like PyBrain, sci-kit-learn, and TensorFlow you can develop prediction engines and sophisticated models which can be integrated into your production environment easily.

However, when you have specialized data, then you might want to avoid the use of python. Python community is on the verge of discovering a solution for this, but right now they are no real close to it.

R Language: Do You Need High-Quality Reporting?

If you are looking for a more detailed statistical analysis, R is perfect for you. In fact, R language was developed by and for statisticians. If you need in-depth statistical applications, then R will provide you the right direction. If you are working with IoT devices or any other detailed financial model, you can work your way through CRAN repository which is full of packages that will help you in performing detailed visualization tasks and analysis.

R language also enables you to develop high-quality reports using graphs and charts that give more elaboration of the findings. There are a number of packages such as ggvis, ggplot2, rCharts, and googleVis.

R Language is not an ideal choice if you are looking for high performance, large-scale data, and learnability. It is designed for statisticians, so one needs to have a steep learning curve to get hold of R language.

Are You In A Need Of Data Analysis?

So, as you can see, these three programming languages have equal merits and demerits. If you want to find what is best for your business, you need to understand your requirements.

I hope this post will help you in understanding the basic difference between the three programming languages. Leave a comment and let me know what you think about that. Till then, Cheerio Fellas!!!

Everything You Need to Know about eScooter App Development [A Comprehensive Checklist]

Everything You Need to Know about eScooter App Development

Technology is changing the way of everything around us. Transportation is one of the fields which is experiencing most of it. There are more than many ways; our modes of transportation have grown with the inception of technology. From the discovery of the wheel to the discovery of motor engine, technology has revolutionized our travel arrangements. Now, at its zenith where the engine needs fuel, the tech enthusiasts come up with a formidable solution that can save both time and nature.

E-Transport is the new avatar of transportation!!!

You mustn’t surprise if you are roaming on the streets of San Francisco, San Diego, or Los Angeles and you spot loads of E-Scooters hissing by. You might see them literally everywhere, parked randomly near sidewalks and furniture lanes.

All these dockless E-Scooters are the innovative idea of start-ups like Spin, Bird, and LimeBike. Being the part of an on-demand economy, you can rent these e-scooters with your phone application for $1 plus 15 cents per mile. There is no hard and fast rule in renting these scooters. You can simply check where these scooters are located from the app, pay up and take the ride and then park it simply in the designated parking zone of your area (Neat, isn’t it?).

What is there for you?

I know, as a business owner, you might be wondering that what help does it will provide you.

Here comes the first suggestion,

Start your own E-Scooter Mobile Application and get on with your business.

Will this idea pay off you ask?

Yes, it certainly does, recently LimeBike raised about $250 Millions. Its exclusive competitor Bird raised the funds up to $1 Billion. And the bummer is neither of the company is 2 years old!!!

So, what do you think?

Let’s stay on our course!!!

Here I will disclose some of the strategies that will help you in building a robust E-Scooter application if you decided to jump into the business. What features you must have in your application and what strategies you can adapt to make your E-Scooter Business successful.

Without any further ado, let’s get started,

Why Is Everyone Going Crazy Over Electric Scooters?

First thing, people have a mixed feeling for electric scooters. Some of them are excited for them while some of them are declaring them foul. There is a segment of people who actually think that people might get hurt as there are many areas where the E-Scooters are not allowed but people are taking them there and will eventually get hurt.

In my view, it is the responsibility of the E-scooter rider, not the ride. It will be safer if the rider sticks to the local laws and stick to the bicycle lane at least. Yes, it is a fact that people tend to choose sidewalks for the shorter route but that route will also include the risk of hurting someone or being hurt.

These E-Scooters are so popular because of the cost as well. They are way too cheaper than Uber taxis. So, people do love cheaper mode of transport. It makes E-Scooter an impressive source of business in the nearing future.

What do you think about that? There are some features which you must add to successfully pull off this business. Let’s discuss them in detail,

 

Features You Must Have If You Want to Develop an E-Scooter App

Yes, I agree that there are no hard and fast rules for developing an E-Scooter App, however, you must make sure that you serve your audience with all the essential features. In this section of the post, you will learn some of the best features that will help you in presenting better services to your audience.

·  Directs Users to Unlock & Reserve the Scooter Nearby

In order to transmute exchange, there is a principal feature which is very hard to ignore. While developing the mobile app you want your audience to be guided to unlock and reserve the nearby scooter. When your user wants a ride, he can simply locate a ride online and reserve them. This feature may seem naïve but most of the time business owners overlook these features and in the end, pay with the price of their business.

E-Scooter tycoon Bird uses such a feature which eases their customers in finding the scooters. They believe that a mobile app must be organized and simple. It is the only way to persuade customers to book a ride.

·  Start the Ride by Just Scanning the Barcode within the App

There is a significant increase in the adoption of e-scooters by the customers. So, when you are developing a mobile app for your e-scooter business there is a feature you must have. It is the barcode scanner which will enable the user to book a ride and get on with it.

As I said earlier, a simpler app is always better. This simple feature will ease your customers to book the ride easily. The Bird App uses the QR code scanner for their customers to book a ride. It increases the convenience of their customers which clearly reflects on their ROI.

·  Allows Users to End Their Ride by Locking the E-Scooter Using the App

The third most important feature you don’t want to miss is that your user can safely lock the e-scooter after their ride using your mobile app. It is a security feature which will give your user a peace of mind. It doesn’t matter where they park the scooter, their app can easily lock and unlock the ride. So, if you want to develop an e-scooter app, then you must add this feature.

·  Safety Campaigns to Guide the Users for Riding Safe

Safety of your customers must be the top priority of your company. To ensure that, you must add a feature that can help your customer to understand how crucial safety precautions are. It also must include how to take the ride and how to drive and park the e-scooter safely. It may not affect your ROI but it surely will ensure the safety of your customer.

 

Now, let’s move to strategies that will help you in developing your e-scooter business and streamline your growth.

 

Strategies You Must Adapt To Pace Up Your Growth

In this section of the post, I will introduce 3 rudimentary strategies that will help you in your e-scooter business. These strategies are well tried and tested by some of the greatest E-Scooter franchises. Let’s discuss them in detail.

Here you go,

 

·  Provide More Convenient Transportation Choice Along With Safety

One of the strategies behind the success of LimeBike is to provide the highest rate of convenience and safety in transportation.

When it comes to convenience, there is no option that can beat the convenience provided by the e-scooter apps. And, the convenience comes with a slew of features like nearby bike option and easy-to-operate. After each ride, the fare will be automatically charged online. It means riders can enjoy the cashless ride. In this way, convenience is one of the dominant factors behind the success of e-scooter companies.

Therefore, if you are planning to create e-scooter apps like LimeBike or Bird, then providing “convenience” to riders to book e-scooter can surely help your startup to stand-out.

·  Provide an essential feature like precise location tracking

Being a startup, you need to take extra attention to the quality of vehicles, and they must be durable for a long run. Also, they would not create hassles for riders while using them. Thus, you need to plan to build your own customized e-scooter mobile app solutions for your users.

You need to provide a smooth, sturdy, and safe ride with the easy controls. And, if you are planning to create a ride-sharing app like Bird or Skip, then it is important to provide an essential feature like precise location tracking. By providing such a feature, it could help them to drive and park their vehicles in a safe manner.

·  Solutions for Urban Mobility with Technology

First of all, you need to identify the urban traffic problems to conquer urban traffic. In short, urban traffic is shorthand for stress, frustration, and time not spent actually living. To face increasing congestion in major cities, urban mobility is in demand for transformation.

The challenge is not just to find something that is eco-friendly and easy-to-use but also adaptable to consumers’ needs and can be shared between app users. All these challenges can be addressed in several ways.

Being a startup, you need to think to add more valuable features, which can make your business more attractive to your app users. Some features like schedule the ride that helps riders to book rider in advance if they are in hurry.

 

Winding It Up

So, what do you think about that? Let’s discuss that in detail. Seasia Infotech is apt in mobile app development. We can help you in building an app that will skyrocket your E-Scooter business. So, what do you think about it? Mention that in comments and I will get back to you. Adios for now!!!

PHP VS PYTHON: Which Of Them Is Better And More Convenient?

PHP VS Python

When a person chooses to make his/her dreams and ideas into reality, he/she usually reach a stage where they need to choose in which web language they want their dream project should be developed. PHP and Python are the two most widely used programming languages. PHP, by tradition, is used as a server-side scripting language. Python is valued for its dynamics, accessibility, and simplicity. In spite of their identical popularity among developers, these two languages have many similarities and differences. The wide popularity and use of these languages lead to the question of which of them is better and more convenient?

In order to answer this question, it’s important to carefully consider the functionality, features, and scope of PHP and Python in software development. It is also important to understand their main differences and their relation.

What Is PHP?

 

PHP (Hypertext- Preprocessor) is a server-side scripting language designed for web development by Rasmus Lerdorf. The development of this programming tool can be taken back to 1994 when Rasmus developed a number of modules and extensions that prolonged capabilities of the most popular C language. Before being used by developers all over the world, PHP’s mechanism was created for the creator’s own website but other developers quickly appreciated the new features of those components and began to actively use them. As a result of the constant use and extension of PHP, the development and growth of developer community, the new language is not only become popular but more than 80% of the modern websites are based on it. It has constantly evolved and complemented by the developer team and members of larger user community together. We can safely say that PHP is on the peak now and it is very early to talk about the decline in its popularity.

 

Advantages of PHP

•  Cross-platform

PHP provides high compatibility with a leading operating system (OS) and web servers such as thereby enabling it to be easily deployed across several different platforms. PHP scripts run across all operating systems such as Linux, Windows, MacOSX etc., and also provide support for all major web servers such as Apache.

•    Open Source

PHP is an open source. That means it is readily available and absolutely free to use. The community of open source PHP developers provides technical support and are constantly improving, updating the core PHP functionalities. It is available at free of cost under PHP General Public license and most of its associative required software’s like TextEditor and Apache servers are also freely available, so it proves very cost effective for the developers.

•    Speedy Performance

A very vibrant side of web development is the speed. Considering the very significant fact, some individuals still struggle with the challenge of web data speed. A quick loading website is always preferred by individuals compared to slower loading ones. Developers use PHP because of the important fact that it is quick.

•    Deep code-based programming

PHP can be used to produce a very complex content management system like WordPress, Drupal, and Magento. There is no necessity of a code procession or compiler.

•    Almost every hosting provider supports PHP

It is one of the most widely held programming languages and almost every hosting provider supports it since it doesn’t have any compatibility issues when PHP application have to run live.

 

Disadvantages of PHP:

•    Security

Meanwhile it is open sourced; all people can see the source code. If there are bugs in the source code, it can be used by people to discover the weakness of it.

•    Not appropriate for large applications

It will be challenging to use it for programming huge applications. Since the programming language is not highly modular, huge applications created out of the programming language will be hard to maintain.

•    Weak type

Unspoken changes may surprise unwary programmers and lead to unpredicted bugs. Misunderstanding between arrays and hash tables. This is slow and could be more rapidly done. There are often a few ways to complete a task. It is not strongly typed. It is interpreted and uses curly braces.

•    Poor Error Handling Method

The framework has an improper error handling method. It is not a proper solution for the developers. Therefore, as a qualified PHP developer, you will have to overcome it.

•    PHP is incapable of handling large number of apps

The technology is incapable of supporting a bunch of apps. It is highly tough to manage because, it is not competent modular. It already imitates the features of Java language.

 

What Is Python?

 

Python is a multi-paradigm, general-purpose, well understood, high-level programming language. Five years older than its competitor, Python was developed by Guido van Rossum back in 1989 as the ABC language replacement. By using Python, a programmer gets access to different programming styles, which helps him/her to create simple or complex programs, get faster results and carve code almost as if speaking in human language. Python got popular among the developers in 2000’s after the release of “Python2.0”. One of the main reasons why “Python2.0” got popular was because of one of its main feature, the complete Unicode support.

Unlike PHP, Python from the start was engineered as a full stack programming language, irrelative of web development. This is the reason why it is not as popular as PHP. On the web today there are less than 1% of websites is created and managed using Python.

 

Advantages of Python:

 

  • Programs are easy to read – Thanks to Python’s stylish syntax it is much easier to read and write than a lot of other web languages.
  • Easy to use – It gets a program to work in simple and straightforward way, which is why Python is broadly used for prototype development.
  • Easy to outspread – We can always add new modules that are applied and piled up in other web languages.
  • It supports object-oriented program designed with multiple inheritance and classes.
  • Progressive programming features – It has list comprehensions, generators and many other useful features.
  • Has many specialized interest groups – It has large public and many widely varying parts that all focus on different things, such as scientific endeavors or prototyping.

 

Disadvantages of Python:

 

  • Reputed to be slower than languages such as Java.
  • It does not really work well with multi-processor/multi-core systems.
  • It has limitations while accessing the database layer.
  • Python is a typed language which is typed with dynamism, so it has more errors that only show up during runtime and thus requires a lot more testing. Therefore, it has a lot of design restrictions.

For years and years debates have been going on about which of the languages is more user-friendly and most applicable to various tasks: Python or PHP? In spite of the many differences between these tools, which consist in a different composition, different spheres of application and logic, these languages, nevertheless, have a number of common properties.

 

Common Features of PHP and Python:

 

  • Both can be used for general purpose programming and scripting.
  • Both languages are well-interpreted, high-level languages that have dynamic typing.
  • Both are Open Source languages supported by large developer communities.
  • They are easily understood and easy to learn.
  • They both have support for method chaining.
  • Both of them are easy to extend in other web languages.
  • Both have support for the variable number of function arguments.
  • They have single statements for all data types.

 

We have finally got to the peak of our comparison. It’s time that we look at the main differences between PHP and Python which set them apart.  Without further ado, let’s get down to it!

Differences between PHP and Python:

 

Python Has a More Readable and Essential Code – Python’s design beliefs emphasizes code readability. This makes it easier for developers to write clean and organized code, regardless of the project’s scale or the program’s size. It’s easy to build complex applications in a small amount of time with Python.

Paradigms – Both of the languages have resemblances and feature a number of common programming paradigms. Python features support oriented with aspect and object, functional and well-structured programming styles. PHP has a functional, object-oriented, reflective, technical programming style.

Python is More Malleable but isn’t as good for developing web-applications – It can be used to develop all kinds of software and applications. It is also perfectly suited for creating scientific applications, prototyping, and applications that have to process huge amounts of data. It has a lot more flexibility than PHP but is not as good for producing web-applications.

PHP is better for Web-Development – PHP was created with web-development in mind, thus it comes with loads of implanted web development features. Writing websites is much easier to write in PHP than Python because Python is a general-purpose programming language. But with the right third-party modules, Python can be a very efficient web-development tool in that case.

Python is More Secure – Python is well-thought-out to be one of the most secure programming languages. It has several security features that make it great for swiftly writing complex applications with precise goals and functions in mind.

PHP applications have a lot of security problems but to tackle them one needs to add tools that enhance their security.

 

PHP vs PYTHON:

 

Who’s the best??

Nevertheless, to choose the best of two, at the end of the day, it comes down to the purpose of development. Similar in the creation of PHP and Python, before starting to learn the language or make someone develop your product, it is important to ask the question “what exactly do I want to get in the end?”

To build simple working sites and web applications, as the experience of developers around the world and statistics restate, PHP would be the best solution. On the other hand, Python would be the most ideal and convenient tool for the building of complex flexible products.

When it comes down for selection between PHP and Python for mobile development, take note that Python is not limited to the web development capabilities, which make it more flexible than PHP. All the major mobile platforms (IOS, Android, and Windows Mobile) have some kind of Python port or framework that allows developing native and web applications with a help of Python.

Thanks to its code of practice and logic, PHP is better applicable for web development exactly. Though there are ways to build mobile web applications over the PHP server-side backend, it is much harder as compared to Python.

Swift VS Objective-C: Which One Is More Suitable For Your Business?

Swift VS Objective-C

I want to start this post with a great line said by Paul Solt in InfoWorld, “Programming languages don’t die easily, but development shops that cling to fading paradigms do.” That line clears a lot of things for us. In the dynamic realm of coding and programming, sticking to one language will only bring pain and anguish to your business.

Hold On For A Second!!!

iPhones are popular to highlight class. The use of iPhone is pretty common nowadays. It makes one thing quite clear. When a business is developing a mobile app, they need to consider the iOS platform as many of their customers will be available there.

When we talk about iOS app development for a business, Objective-C is the language which is well-known and frequently practised as well. After WWDC 2014, we all experience a paradigm shift when the developer community of Apple introduced an object-oriented language Swift.

This is where a confusion surfaced gradually as people weren’t sure which language they should use to develop iOS applications. By the means of this post, we will spare you of the confusion which clouded most of the business owners. Which programming language to use, Objective-C or Swift?

Without further ado, let’s get you started,

A Brief Introduction of Swift

The reason always fascinated me for whom Apple introduced Swift for their programs and applications. Apple may not clear all its goals yet but with the release of Xcode6, Swift, and Playgrounds together indicates that they have intent to make the app development simple and attractive.

Introduction of Objective-C

Objective-C is from that period of time when they acquire the ground from the Windows. It was designed by Brad Cox and Tom Love in 1983. Since then, it was serving the developers a sacred ground to develop software for iOS. After Apple introduce Swift in Word Wide Developers Councils 2014, the paradigm shift.

Difference between Swift & Objective-C

In this section of the post, we will discuss the major points where both of these programming languages are different from each other and how to choose correctly for your mobile app development. So, let’s get you started,

·        The Core Structure

Objective-C is a completely class-based object-oriented language while Swift is an object-oriented language with block structure. Swift is authoritative yet functional in characteristic. Utilizing Objective-C and Swift simultaneously can be helpful in judging which one is better. If you look at the Objective-C structuring, it is quite complicated which hinders the testing and optimization processes. In case of Swift, optimization and testing procedure is quite easy which gives Swift an edge over Objective-C.

 

·        The Difference of Features

You know that both the languages are released by Apple Inc. Let’s see what they have to say about these two programming languages.

Objective-C is the primary programming language you use when writing software for OS X and iOS. It’s a superset of the C programming language and provides object-oriented capabilities and a dynamic runtime. Objective-C inherits the syntax, primitive types, and flow control statements of C and adds syntax for defining classes and methods. It also adds language-level support for object graph management and objects literals while providing dynamic typing and binding, deferring many responsibilities until runtime.”

Swift is a powerful and intuitive programming language for macOS, iOS, watchOS, and tvOS. Writing Swift code is interactive and fun, the syntax is concise yet expressive, and Swift includes modern features developers love. Swift code is safe by design, yet also produces software that runs lightning-fast.”

I didn’t state any of the two statements. These are described by Apple Inc. This gives ample of ideas what difference these two languages can make.

As per the above statements, Swift is comparatively easy and syntax based programming language with modern features. Allow me to jot down some of the features of both programming languages to clear the gap between them.

Features of Objective-C

  • In Objective-C classes is the object.
  • You can use dynamic typing.
  • You can also opt for static typing which is optional in Objective-C.
  • Messaging syntax is quite impressive and expressive.
  • It is simple and introspective as well.
  • With Objective-C, Apple technologies are accessible.

Features of Swift

  • Swift is designed for Safety by Apple Inc.
  • It is deemed to be very fast and powerful.
  • It consists of multiple interferences which make this programming language interactive as well.
  • You can add Namespaces.
  • There are multiple return types.
  • The syntax is improved and well advanced than Objective-C.
  • Swift is Objective-C interoperable.

·        Major Differences in Coding

The major reason to introduce Swift was to cater a proficient and simple way of programming. It makes Swift a far more flexible programming language than Objective-C. The coding of Objective-C is always considered to be difficult since its arrival in the developer’s community. The Apple Inc. developed the Swift with the features such as easy maintenance. Also, the code length of Swift is significantly small than that of Objective-C.

Some major coding differences between Swift & Objective-C are,

Objective-C

Swift

Requires Semicolon every time Closures Required
The header files Codes are generic that makes them simple to comprehend
Type needs to be declared There are multiple return types
KVO & custom setters You can use namespace
The Alloc & Init Liberty to use type interference

 

Which of the Programming Language is better for you?

With the above comments, I would like to state that it really depends on the nature of your business. However, if you believe the inputs of developers community, Swift is by far the most modern and advanced programming language than that of Objective-C.

It is once said by one great marketer that, always opt for something that is easily comprehensible. Easy comprehension and features are always the keys when we talk about selecting a programming language in mobile app development.

I know that in the realm of two programming language which is developed by Apple Inc. it is always difficult to choose the right side. But as per the modern technology, choosing a flexible solution is always preferable.

Seasia Infotech is equipped with a team of Swift programmers who can help you in your iOS mobile app development. If you want a quality iOS mobile application, you can opt for Seasia developers and let them handle the procedure for you.

Rest depends on you. I hope that by now you must have understood how you can easily choose Swift over Objective-C. Flexibility and features are the keys in the realm of developers and those who chose them right is the knight here.

Ciao and have a great day. If you feel any confusion then leave a comment and I will get back to you.

Native VS Hybrid VS Cross Platform Apps. Guess Who’ll Be the Winner

Native VS Hybrid VS Cross Platform Apps. Guess Who’ll Be the Winner

Mobile devices are an integral part of our life. There are numerous things around us but mobile is something we always keep close to ourselves. If your smartphone is lost, you will be paranoid. In that desperate time, your top most priority will be to purchase a new mobile phone to get along in the life.

Did you get that?

This is the relevance of the mobile phones in your life. Mobile is with us every second. As a business owner, it will be one of the most profound assets for reaching your prospects.

Yes, give it a thought and you will understand what point I am making.

With business perspective, the mobile platform is imperative. This is the principle reason for a business to develop a mobile app. It will give your business kudos and act as a quick platform to interact with your user and serve them well.

What’s next?

So, you have decided to develop a mobile app for your business. The next thing you will do here is to choose a platform where you want to develop the app. Choosing the right reaping ground is paramount. I believe this decision of choosing platform for mobile development entirely depends on the nature of your business.

The Secret War of Mobile Platforms

From the dawn of mobile apps, there is a war between the type of approaches is waging. No one can say when it starts and when it is going to end but it is there and it is happening. You must have heard about native apps and hybrid apps. Which will be the salvation for your business entirely depends in the nature of your business.

It is the main reason I decided to write a post about it to clear out some conflicting facts about the native and hybrid apps. In addition to that, I am also adding one more perspective which is the cross-platform app. With the help of this post, you can easily comprehend which approach is better for your business and which is not.

When this post will be over, you will thank me.

So, without further ado, let’s get you started.

Native VS Hybrid VS Cross Platform

As I mentioned above, the secret war between the different mobile apps is waging and you need to get it right if you want to leverage the complete benefit of the mobile application.

In this section of the post, I have distributed points regarding the different mobile development approaches covering all the advantages and disadvantages of them.

What is a Native Mobile App?

Let’s first understand what a native mobile app is. Native mobile apps are the most common type of apps. In layman’s language, they are the apps designed for a specific platform and developed in the languages accepted by these platforms. For instance, if you are designing a mobile app for iOS platform, then you will use Objective-C and Swift. On the other hand, if you are designing a mobile app for Android platform, then the accepted language will be Java.

Just to make things clear, the two big conglomerates Apple and Google made their stance quite clear in this. Google preferred Android while Apple sticks with its iOS. With that, they launched their own interface elements and development tools.

Ample amount of companies invest in native mobile apps. Why? Have a look at the benefits given below and you will understand why native applications are preferred.

The Benefits of Native Apps You Must Know

  • Since native applications are developed for the specific platform, they are deemed to be responsive and lightning fast.
  • They are meant to operate at the higher performance rate.
  • When we talk about user inputs and outputs, native apps are the best. They are interactive, smoother and intuitive.
  • As a native application is a design with respect to a particular platform, the developer has the full liberty to optimize the app as per the native platform by any means available.
  • You can also add an offline feature which you cannot find in a hybrid application.
  • The native SDKs allow you to access the device’s native features such as GPS. They are not dependent on open source libraries such as Ionic and Cordova.
  • A native UI allows the users to learn the app efficiently and quickly. In addition to that, the user experience is better and engaging.
  • The security of the native app is also very robust.

These points really make it easy to choose native applications over the hybrid. However, I reckon you to wait until the end.

Drawbacks of Native Apps

In this section, I want you to understand certain disadvantages of native apps. For a business, it is imperative to identify the disadvantages of native apps. There are possibilities that these disadvantages may or may not affect your business. But knowing them will certainly help you in the greater cause.

  • Developing native application is a tedious task. It requires separate development processes for every platform. Separate development process increases the development time significantly.
  • As the above point states, with separate development processes, it requires separate updates as well. It will increase the development time and cost significantly.
  • With different code base, it is always difficult to release same features on all platforms at the same time.
  • With variant platforms, the cost of development and maintenance of the mobile application is expensive.

Final Verdict on Native Mobile Application

If you are a business with limited budget, you might want to go for an alternative to native apps as it is expensive and the maintenance cost is also very high. If you are a business who must serve their audience well, then you should look at the costing and go for it. Native apps are user-friendly and lighting fast which ensures better and quality customer engagement.

What is a Hybrid Mobile App?

A hybrid mobile app is like native mobile app which a user can download from the app store of the platform. The real difference lies in the development process which is why it becomes crucial to understand the basic difference between a native and hybrid mobile app.

Let’s have a look at the benefits of a hybrid mobile app to get a comprehensive understanding to utilize them in business.

The Benefits of a Hybrid Mobile App

  • The hybrid mobile apps are built with the help of technologies such as HTML5, CSS, and JavaScript. This makes them functional through all the mobile platforms.
  • Writing single code for a mobile app means that you only need to write the code once. It will save a lot of development time and money.
  • You can run a hybrid mobile app as a progressive web app. This provides user easiness.
  • Hardware-based performance acceleration of a hybrid app is same as of native app.
  • Hybrid apps also have good user experience and performance across platforms.

Isn’t Sweet?

But wait, before you make your final decision, you might want to have a look at some of the disadvantages of the hybrid mobile app.

Drawbacks of Hybrid Apps

  • Hybrid apps perform same for most of the apps except some applications such as 3D, HD games, and other high-graphics oriented apps.
  • A hybrid app must have a native plugin to access the basic platform functions such as the touch ID and camera. If there is no native plugin for that, then it is a tedious task to develop for a mobile developer.
  • All the hybrid mobile apps are dependent on open source frameworks and libraries such as Ionic and Cordova.

 

So, what do you understand from this differentiation?

Final Verdict on Hybrid Mobile Application

If your business has a low budget, you can leverage hybrid mobile app development which will cost under your budget. If your business has ample of the budget, then you can still opt for it and for functions like touch ID and other, you can develop codes to enable it in the mobile app.

A Cross Browser Solution You Might Be Interested In

 

A cross-browser mobile app is a type of hybrid application which will work in all type of platforms. You might be wondering why it is different from a hybrid mobile app. Well, this approach is deemed to be a developer-friendly approach. The amount of code required to develop a mobile app in this approach is the key difference. A developer requires a significant low volume of code to develop a cross-browser mobile app.

Maybe this can be your way out. Give me your thoughts on this via comment and I will get back to you as soon as possible. Till then adios and have a good day.

6 Best NFC Payment Apps That Provides an Extra Layer of Security

6 Best NFC Payment Apps That Provides an Extra Layer of Security

Integral to each contactless mobile activity is a small microchip and radio receiving wire directing the tap-and-go task that is NFC (near field communication). NFC encryption innovation is changing the way users get data, make instalments, and offer information across devices. The innovation has already been embraced in Europe, Asia, and increasing expanding popularity in North America.

How it Works?

With NFC, a user just needs to touch or show his phone to an enabled device and he will be able to share data without manually building up a connection. Today, this innovation has been set in Android, Windows phones and iOS and because of this; NFC has turned out to be more important than any other technology in recent times, particularly when it’s the matter about mobile payments.

After installing the payment app on your phone, you will just need to tap the phone on the credit card terminal and a connection will be made utilizing NFC. Now, you might be requested to scan your finger or enter a password to support the transaction. The transaction is then approved with a different chip called the SE (secure element), which transfers that approval back to the NFC modem. From that point, the instalment wraps up a similar way it would in a conventional credit card swipe exchange.

Presently, there are a few NFC compatible cell phones, for example, Samsung’s Galaxy Series, Google’s Nexus Series, and the iPhone. A few organizations are currently onboard in utilizing this innovation. Look at the following best NFC applications that can provide an extra layer of security to your transactions.

6 Best NFC Payment Applications for Tap and Pay

1.  Apple Pay

The application has been around since 2014. You can utilize it to make payments in shops, and if you have a Mac, you can likewise utilize it for making the payments online. In the same way as other applications, Apple Pay’s real security defend is tokenization. Rather than saving your real credit cards numbers on the systems, the application makes virtual account numbers.

Apple Pay

Your iPhone needs you to lock your screen utilizing a password and Touch ID to permit Apple Pay and you can likewise utilize Touch ID or your password to approve payments.

In case you need some extra security, you can pick a 6-digit code as opposed to the customary 4-digit PIN. The only hazard is losing your phone or having it stolen; in this way, it is imperative to turn on “Find My iPhone” that enables you to turn on Lost Mode to suspend Apple Pay or to delete it remotely. To disallow Apple Pay, you can utilize iCloud too.

2. Android Pay

For Android-powered phones, Android Pay is an NFC payment application for Android that can be utilized to tap and pay at various locations. You can utilize it to make in-application payments. Google Wallet has been supplanted by Android Pay and you can use to send cash to your family and companions.

Android Pay

The app enables you to utilize the most of your debit or credit cards from significant card brands, including American Express, Discover Cards, etc. You can likewise utilize cards issued by numerous extensive banks including Bank of America, Wells Fargo and Citi. A full list of participating banks is accessible on the Android Pay site.

You can without much of a stretch utilize this application to pay for things within applications on your phone and in a wide assortment of real-life stores and even a few vending machines. A lot of major mobile phone carriers like T-Mobile, AT&T, Verizon additionally accepts payments through this service.

3. PayPal

Sending cash or paying online within minutes to anyone in this world is now possible with PayPal. Download this magnificent application on your device and deal with all the ways you get, send and spend money at a glance.

paypal

Users of this application can immediately transfer cash to PayPal account holders in more than 100 nations utilizing the cell phone. When they get cash in their account, they can spend the cash on the web or pull it back with only a solitary tap. This free application also enables you to send cash to companions in the US from your bank or PayPal balance.

The best thing about this application is at whatever point you get, send and spend cash with PayPal, it sends a notification instantly to enable you to track everything. Regardless of whether you are making use of PayPal credit, your bank/credit or debit card or your balance in PayPal, you can without much of a stretch discover anything you need to manage everything in this safe payment application.

4. Samsung Pay

Challenging to Apple Pay and Android Pay there is another pay named as Samsung Pay – It also makes use of near-field communication innovation to process payments at the tap-to-pay portal. But, Samsung Pay also gives compatibility with all other magnetic stripe terminals.

samsung pay

Utilizing Samsung Pay, just by waving your Samsung gadget close to a terminal you can pay for products and ventures effortlessly as opposed to swiping a Mastercard or providing your payment data.

5. Square Wallet

Compatible with Android and iOS platform, Square Wallet functions like Lemon Wallet, however with some extra features. You can connect your Mastercard to the application, but instead of paying directly with the Mastercard, it requires the utilization of merchant cards.

Square Wallet

In this manner, Square Wallet application works incredibly. As this application is area based, the store gets to know that you are requesting something and will charge it to the card connected to your Square account.

Offering hands-free checkout alternative, the application enables you to bookmark your favourite shipper. You just need to say your name at the time of checkout. As you visit these stores, you can earn rewards that you can use on your following visit.

6. Visa payWave

Visa payWave is a widely used and secure NFC Payment application. It will enable you to invest less time at the money counter and give you the opportunity to do the things that matter most to you.

Visa payWave

Visa payWave contactless cards are as secure as other Visa chip cards. They have the same levels of security, which guarantees that you are protected from phoney or unforeseen dealings.

Last Words

Digital transformations have changed the world and each startup has embraced the contactless payment frameworks. In future, we will pay with our phones and NFC applications are the ticket to that wonderful future. Because of the numerous current Mastercard information breaches, now is the great time to use a solution that shields our wallets from robbery and fraud.

Numerous retailers already use NFC-based contactless pay terminals set up, making the change to mobile payments simple. Smartphones like Apple’s iPhone 6 and 6 plus and those that are compatible with Google Wallet can right now utilize these terminals. So, let’s start integrating it in our businesses too.

 

Advanced Meta Tags To Boost Your Website Traffic

Advanced Meta Tags To Boost Your Website Traffic

Meta Tags are bits of data, noticeable to the search engines. The main objective of this is to make it simpler for them to discover pages, relevant to a searchers inquiry. These are a fragment of the HTML of your web pages and are included in your code as your site is built up. Most of the CMS (Content Management Systems) will give you with the choice to include and alter your Meta Tags with no improvement work.

Meta Tags has three significant fragments. Lets’ have a look at the detailed description of these three and why each one is valuable.

1. Title Tag

This is the very first thing a search engine wants to see on your website. It’s specifically the name of your definite pages. This is displayed in two places – blue link above the snippet in the Search Engine Result Page (SERP) and text in the browser tab.

In case you need a different title that integrates your keywords to display on the search engine results, at that point title tag is important. This is awesome for giving clients a rapid idea regarding what type of content to expect, hence expanding your active clicking factor and target visitors and customers.

This Meta component must be carefully considered. To begin with, it must be comprised of less than 70 characters to assure that the complete title is displayed and seen at a speedy rate. Secondly, stuff your main keywords in such a way that they would be displayed in bold on the search engine results page. Also, remain away from the keyword spamming.

This tag is a direct SEO signal that has a great impact on the search engines and how they rank. It also affects your prospective visitors as they more likely click through from SERP if the tag is well-written and relevant to their enquiry.

2. Description Tag

This tag is a summary of the content which appears on your webpage. Meta Description is about the sales of your webpage. It is the chance to convince the prospective visitors to click through from search to the site. This must be very much concise, well-written and optimized for the same keyword or phrase.

What is your website or page all about? Explain about this in the description tag so that the search engines will have the capability to recognize which is a valid summary of your webpage. This summary will likely appear on SERPs as snippets situated under your URL.

You might have individual description tags for your web pages and blog posts. In this manner, if the first keywords or first actual picture on the webpage doesn’t involve keywords or don’t specify the content, these will not be the one which is displayed on the search results. Your Meta description is the one that is displayed.

Assure that your Meta description should be 150 to 160 characters in length, with keywords stuffed, ideally a unique one for every page. Ensure to write every description as an approach to lure your intended audience to tap on the URL. In case you have an excessive number of pages on your website, simply make use of description for the most significant and basic pages. While Google and the main search engines don’t make use of Meta description as a basis of ranking, a more useful Meta description will enhance the click-through rates that will have a great impact on your ranking.

This tag is also known as non-direct SEO signal. It doesn’t have an impact on the search engine in any meaningful manner, but affect your prospective visitors to click through or not. A well-written and unique description will enhance your search for the site conversion.

3. Keyword Tag

The third segment of a Meta tag is the keywords. These are the words or an expression that tells about your site completely and what it is for. The keywords could be the prospective search queries which you believe that must be used by your intended market.

Previously, keyword tag was everything for search. Since the web turned out to be more commercial in nature, ‘keyword stuffing’ turned into an SEO pattern and it was not long before the search engines quit looking at the keywords tag. It is mostly assumed that the Meta keyword tag is no longer used and is no longer valuable; however, you should prefer to use it. Make sure to make accurate usage of it. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.

4. Robots Tags

The Meta Robots are classified into two kinds of tags:

  • Index or noindex
  • Follow or unfollow

You must focus on nofollow and noindex tags because the search engines will automatically follow links and index web pages without placing a tag. I don’t need search engines for indexing a page, such as noindex or for a specific link, such as nofollow, then both of these tags should be used. Robot tags must be used for different reasons, like private content, outdated directories or duplicate content.

Such tags must be used in certainty since misused robot tags might affect your SEO performance and protect the inner web pages from being indexed.

5. Canonical Tag

This tag will specify that a URL will represent the main copy of a page. By making use of such a tag prevents the issued caused by duplicate or identical content which appears on the several URLs. This conveys the search engines which URL version you need to appear in the search results.

Search engines use this tag to combat the problems of duplicate content and assign the search engine ranking value for that content to the page which is elected as the source URL.

How Will These Tags Affect SEO?

All of the Meta tag components as discussed above still influence your website SEO, despite not being a fragment of Google ranking factors any longer. You need to understand that Meta tags are till now used by a search engine in order to validate and examine your website specialty and content based on the title, description, and keywords which you have mentioned within your codes. Subsequently, your website will possibly have greater credibility when you have these Meta tags in place, given that they do verify your content.

Moreover, these Meta tags are exceptionally useful in improving your clicking rate. When web users or searchers look that your title and description is eye-catching, they are probably to pick your URL over others. This is particularly true if you are capable in capturing the main or essential message of the content through these Meta tags and your content ends up being the one which we will be of most use to what the searcher wants or needs. This is very useful for the clients as they don’t need to invest so much time clicking on the URLs with same content which turns out to NOT have the information they are searching for.

Meta tags are much helpful as they capture the attention of users, lure clicks and conversations and also promote your branding. These are a pitch for your website, products and services.

Which e-Commerce Platforms Is Best – OpenCart, WooCommerce, Magento, or Shopify?

Which e-Commerce Platforms Is Best –Shopify, Magento, WooCommerce or OpenCart?

If you are planning on building an online store, selecting an e-Commerce platform is one of the most vital steps you will take as an entrepreneur. When you analyze e-Commerce platforms it can be extremely difficult to tell how minor differences in functions and performance can majorly affect your sales.

In this article, we will compare features like user-friendliness, pricing, SEO optimization and designs of the best e-Commerce platforms to empower you to select the appropriate platform for your business.

The market of e-Commerce platforms isn’t a small one, there are truly many alternatives available – some may have a simple feel; however, that isn’t generally enough, while some may feel to a great degree jumbled and give less expensive rates and costs. We hope after reading this article, you will be able to decide which platform addresses your issues and plays out the best.

1. Shopify

With a number of online customers; Shopify is undoubtedly the leading online platform when it comes to building an e-Commerce store. It is a hosted shopping cart that implies all the code issues are taken care of by Shopify, in spite of that; it gives you full control over the coding (HTML and CSS) of your site.

Today, Shopify is the most reliable e-Commerce platform that serves more than 325,000 businesses around the world. If you are planning to build a complex, still simple to-utilize online platform to offer products, Shopify is the thing that you require. It is a great e-Commerce builder.

The real advantage of Shopify is the community support that you can get if there is ever any issue that may happen amid the setup and post-setup process.

A few advantages of Shopify include:

User-friendliness: It has simple tools, drag and drop interface and simple theme altering advantages that give seamless user experience even to beginners. It has uncomplicated steps to check out as well.

Pricing: It offers 14-day free trial, after that, you have to purchase a month to month subscription, where the costs begin from $29 for the basic plan.

 SEO Optimization: It incorporates essential SEO features in all plans: editable Meta descriptions, title tags, pages URLs, ALT labels for pictures and so on.

Templates and Designs: It has a huge, imagery theme store where you can get wonderfully designed and responsive e-business layouts.

2. Magento

Second on our list is Magento. It is presently known as the most flexible e-commerce platform. Being actually a perfect work of software craftsmanship, it offers boundless possibilities for technically savvy store proprietors.

Magento supports numerous currencies and tax rates per area, item type or client group. It has the simple integration with various payment frameworks such as Paypal.

Magento comes with a professional look and well-organized classes. It offers the first class e-Commerce functionality and loads of choices to enable you in building your ideal online store. Everything is incorporated into it from promotions to private deals and client segmentation.

A few advantages of Magento include:

User-friendliness: With the arrival of Magento 2.0 the platform moved toward becoming easy to use. But, when compared with Shopify, it lacks somewhere in user-friendliness. Hence, it isn’t the best alternative for the individuals who have less tech knowledge.

Pricing: When it comes to cost, Magento can offer two options; Magento CE (Community Edition) and Magento EE (Enterprise Edition). The EC version is free to download and utilize and you don’t require any month to month subscription for EC. While the pricing for EE will rely on the size of your business.

Search engine optimization: Here Magento is among leading e-Commerce platform since it is to a great degree SEO-optimized and offers a lot of SEO functionality. Bunches of SEO settings are accessible in Magento out of the box. Among them are Meta tags for home pages, products, image optimization, canonical tags for products and categories, alters of robot.txt, and so on.

Templates and Designs: Being one of the most popular e-Commerce platforms, Magento offer its users extremely beautiful and attractive themes and templates. Its design options are extremely clean and friendly to responsive designs. Magento offers both; free as well as paid templates.

3. WooCommerce

WooCommerce is among world’s most loved e-Commerce platform. It comes as a free module to Industry ruling content management system (CMS) WordPress. It is an ideal solution for the individuals who need to build their own web store from the beginning or begin offering products utilizing their current WordPress blog or site.

WooCommerce is an adaptable open source platform. That implies its code is openly accessible for you to see, alter, and contribute. It makes WooCommerce a profoundly adaptable platform.

A few advantages of WooCommerce include:

User-friendliness: It is a user-friendly platform. But, it’s a little more challenging than Shopify, when it comes to setting a store.

It is a plugin, not a membership-based platform like Shopify, which implies that you have to deal with a few things before working with WooCommerce. After all, it is less confounded and less demanding being used than Magento.

Prices and extra costs: It is free of cost e-Commerce plugin with free updates. However, if you require something more than just basic options, it provides priced extensions for Search Engine Optimization, more payment gateways and others. Its official extension pricing begins at $29.

SEO Optimization: WooCommerce just takes benefits of WordPress content integration, or what’s accessible through outsider plugins. Thus, WooCommerce gives you to great degree SEO-particular alternatives. It is because of the fact that WooCommerce is based on WordPress, which offers boundless SEO potential.

E-Commerce Templates and Design: To be straightforward, WooCommerce has major benefits over Magento and Shopify with regards to designs. What does it mean? Putting aside particular WooCommerce themes, you can make any WordPress theme work with your plugin. There are many those layouts on the web.

4. OpenCart

It is a free open-source platform and an ideal match for small or medium-sized organizations. This platform is based on PHP, therefore, any individual would benefit from the background in PHP.

OpenCart also offers a core extension model, so if a greater functionality is required, you need to install a few add-ons. Luckily, OpenCart has a tremendous range of extensions, around 14,000.

OpenCart can give great site speed because of running on AJAX technology. It is stacked with every single function client needs from e-Commerce solution. Also, OpenCart multi-store function enables its clients to monitor and manage various stores from a solitary Admin panel. Furthermore, OpenCart permits to have shopping cart facilities, upload boundless products, categorize them, and so on.

A few advantages of OpenCart include:

User-friendliness: It is a fairly user-friendly and powerful platform which accompanies an exceptionally intuitive and well-designed interface. It’s simpler than Magento, however more troublesome being used than WooCommerce. Even with constrained technical knowledge, you can without much of a stretch add, change or alter inside OpenCart without any headaches.

Prices and extra costs: When it comes to e-Commerce open-source platforms, the word ‘free’ sounds dubious. Obviously, OpenCart is free to download, utilize and even upgrade, but, it doesn’t imply that you will run your store without any charges.

Considering that you are responsible for your security and hosting, fundamental costs will incorporate the domain name, SSL certificate and hosting. So, this is clear that you have to spend a significant sum of cash for purchasing different extensions.

Website optimization: When it comes to SEO, OpenCart is neither preferred nor worse than any other platform mentioned in our list. It has all fundamental SEO features you’d anticipate from a top of the line e-commerce platform and can take your products into the top positions easily. There are also a lot of amazing plugins if you need to give your OpenCart SEO performance some additional boost.

E-Commerce Templates and Design: OpenCart offers a lot of professionally designed and responsive templates. There are a number of them accessible, both free and paid, capable of giving your store the exceptionally alluring look. All things considered, you’d need some fundamental knowledge of CSS, HTML and JavaScript to apply them to your store legitimately. This makes template administration in OpenCart more mind-boggling than in WooCommerce or Shopify.

Conclusion

Taking everything into account, it is worth saying that all the above-mentioned platforms in our comparison list have bunches of comparative and diverse dazzling features they can gladly boast of. If the post helped you in finding the e-Commerce platform that matches your objectives and desires that implies we were striving not for nothing. If you are still confused, you can always contact the experienced web developers at Seasia Infotech for help.

10 Questions You Must Ask While Hiring a Web Design Company

10 Questions to Ask a Web Designing Company Before Hiring

Investing in a new business website is a big decision and can be a very costly proposition. So, before deciding which web design company you are going to hire, make sure to know what exactly you will get and how it will help you in expanding your business.

To enable you to choose the right firm, we have made a list of questions that you can ask your potential design firm today. Try them for better results.

1. How big is your team and how much experience do you have?

A good company is that which has a full team with them; development team, design team, testing team and as well as the marketing team. A large number of design companies do not offer the development and marketing services which are vital needs in the handling of your project.

You should also ask how much experience the organizations have in the designing. Experience is the key here. A company, been long in the business and which has done same tasks like yours will effortlessly have the capacity to deal with your project and will give you the wanted results.

2. Which is the field you specialize in?

Nowadays, website design companies are a complete package. They can do all development and design work along with testing and even have their own digital marketing teams as well. You have to see whether the companies you are investigating have every one of these services or not and how great they are with their work.

Web design and development is a vast field and there are a lot of domains in this field, for example, e-commerce website development, community building website development, mobile device websites and so on. Try to find out a company who has experience of working in the same domain as yours. For example, if you want an e-commerce website, try finding out a company that has experience in delivering such project earlier.

Ask for their specializations and check out the work done by them. If possible, ask for the links to websites developed by them and select accordingly.

The developers at Seasia Infotech have developed hundreds of websites in past 17 years. The list starts with real estate verticals to healthcare and from government verticals to e-commerce. Detailed estimated breakdown of projects based on different verticals are given below:

  1. No. of websites developed related to Healthcare Industries – 70-80
  2. No. of websites developed related to eCommerce Industries – 100-150
  3. No. of websites developed related to Real Estate Industries – 70-80
  4. No. of websites developed related to Geo-location and navigation – 80-90

The developers here have made their hands dirty and feet wet with everything in web development and designing. So, if you are looking for a reliable organization to work with, look no other company than Seasia Infotech.

3. Can I know the process that you will follow while handling my project?

Inquire the working procedure of your website design company. Every design firm has their own internal website design process which may fluctuate from each other. Generally, there are five phases of website design process and these are:

  1. Research and Planning
  2. Designing
  3. Developing
  4. Testing
  5. Launching

Get to know who will be the project manager or the individual staff who will be engaged in your project. Ask him/her if you could get the continuous updates and report of your project from time to time with the goal that you can know the progress of your project and as well, give your essential feedback to them.

4. Will my project be dealt with completely in-house?

It is found that a lot of website design companies outsource their project from other companies. Generally, the development part of the site is left to be done by the third party organization. You may just care about the project completion and be okay with your project being out-sourced.
It may not look like an important issue but rather, it is most likely an issue to consider. If the potential agency is outsourcing their tasks then, do discover to whom they are outsourcing it and ensure that your project is finished on given due date inside your financial plan and meets every one of your necessities.

5. How would you base your pricing? Will this be hourly, or flat-fee depending on the task? What is your payment policy?

It is a normal practice in this industry to do a little analysis in advance, underbid a task and after that raise, the cost on customers as the website is being built. A lot of web design company companies do this. But, the best company is that who tells you clearly about their payment options and overall cost that is required for the completion of your project, before starting the tasks.

Nowadays, software companies utilize two approaches for pricing and these are: fixed and hourly. If a client hires a company on fixed price, the company will charge a predefined cost for the venture. In this case, a client cannot make changes to his requirements while the project is in development.
While on hourly basis, a client can make changes to the requirements and the company will charge them depending on the time and potential they have given while accomplishing the client’s goals. So, make sure to clarify which pricing method you are going to use before hiring any software development company.

While the hourly billing provides you more flexibility and clear communication with your developer, a fixed price billing mode helps you in managing your budget effectively. Both the payment modes have their own advantages and disadvantages. So, you should select depending upon your requirements and budget.

6. Do you have an SEO expert in your team?

If a website is a vehicle then SEO is the fuel for it. Without fuel, a vehicle can’t run and is of no use. Additionally, just building website won’t bring your business what you need. Without doing SEO and positioning high in web crawler, you will never have the capacity to find the business or your potential customers.

Find out if the team you are hiring has knowledge of SEO friendly web design or not. A few companies (like we at Seasia Infotech) also provide content writing services which are an added advantage for you. They provide you content as per your requirement & design layout and you don’t need to hire other companies for making adjustments to content as per the site design.

While developing a website, it is necessary to keep in mind the aspects of SEO to rank higher in search engines which will result in higher traffic to your website.

Seo and Mobile Friendly Design

7. Will my website be mobile friendly?

A responsive website is a site which can be seen on all gadgets like desktop, mobile, tablets, and so on. Google has affirmed that more searches are found on mobile as compared to desktop. After Google Mobile-Friendly Algorithm, Google has been giving priority to those websites which are mobile friendly. Find whether the team you are going to hire is very much aware of this update and request them to make your site mobile friendly.

8. Will I have the capacity to make improvements to my site in future?

Once your website is built, you may need to update it in future. To do that, you must be familiar with your website and should be agreeable to make update yourself. Some of the design teams prepare you or your staffs and enable you to make future updates through CMS but, the remaining does not enable you to do as such. They just enable the changes to be made by themselves with an extra charge. So, you have to discover the approach of your potential web design organization on this.

9. Will you completely custom design my site or utilize the customized theme?

Above all, you have to know the difference between the custom and the customized theme. In a custom-built site, each pixel and format is constructed by the firm itself and you get the website absolutely hand-coded by the qualified engineers of the firm. It will be unique and you will be the only person supporting it on the web.

Though, the customized theme can be utilized by anybody. It is affordable as you have both the free and premium options of the theme. Numerous website design firms utilize customized themes to develop a site which is less demanding, quicker and affordable way. Ask your design firm how they will build your site and tell them your interests as well.

10. Can you provide your client references?

Experiencing the customer references is an ideal approach to know how proficient your potential web development and design organization is. Approach your web design organization for references or you can also check them on the web. If the organization is well reputed and been in the business for long-time, you will surely get the customer reviews somewhere. See how happy their old or existing customers are with their results and services.

With the above mentioned 10 questions, you are definitely going to find the best web design company and will maintain a strategic distance from the major pitfalls which is the main reason of the failure of many projects. Try not to be very quick in finding the website design organization, take as much time as is needed. Pour all inquiries that you have to the potential website design firm and after you get every one of your questions cleared and if you believe you can trust the firm at that point, hire them.