12 Topmost PHP Frameworks For MNC’s and Startups | 2019

Technology has eventually transformed the conventional lifestyle and has enhanced the way of living. There is no point you can deny the fact that internet and e-trading are influencing our lives in ways that we can’t even imagine.

When we talk about the latest trends in the web development industry, we can’t neglect PHP, which has significantly witnessed growth in recent years. When it comes to the overall reliability of a website, you can always rely on PHP.

But have you ever wondered what else you can expect from a framework that has already proven to be the perfect choice for the developers when it comes to security and stability? Well, you can always expect great functionality from the diverse PHP frameworks that can be quite helpful for generating adequate revenues for the newcomers in the market.

Here is the list of top PHP frameworks for startups and MNC’s that can be quite beneficial for creating brand awareness in the global markets.

Laravel

Laravel is now ranking as the top PHP framework that harmonizes every business need with the development of crisp web applications. The innovative features and stability of Laravel is perhaps the reason you can consider a website development in the same.

Laravel eventually includes native PHP that significantly provides a strong base to reliable web development without any glitches. Unified data migration, enhanced security, and vast development community are some of the strong advantages that one can’t ignore in any case. If you are also seeking one of the reliable frameworks for a business perspective, undeniably, you should go for Laravel.

Symfony

Many of you would be surely unaware about Symfony, which is one of the scalable PHP framework preferred worldwide. You can always expect better and quick development with Symfony. This is the reason why most of the startups prefer this framework

The simple maintenance, translator, and Form Config are some of the features that have made this framework worth relying on 2019. The list of features includes better support, low maintenance, flexibility, and better security.

So, if you are one of those who doesn’t want a hassle while developing a responsive design for your business website, you should definitely go for Symfony!

Zend

For the ones seeking a light-weight PHP framework for their business website development, Zend is the optimum choice! There are a lot of improvements and features in the latest version of Zend. You can always expect better designing and higher reliability when you prefer Zend as the development framework.

As per the experts, whenever you are seeking the best experience of object-oriented programming and need adequate consistency in the overall design; you need not look further Zend! The open source framework holds great features that include quick development, higher productivity, and flexible architecture.

Cake PHP

If you are on a hunt for a framework that can lend a hand in quick and easier development, undoubtedly, Cake PHP is for you! One of the biggest reasons to rely on this framework is the fact that you can easily create, read, update, and delete.

You can always expect better reliance with Cake PHP especially if you are about to develop a website that can attract potential clients and can eventually generate leads. One can easily integrate the database with this framework, which makes it ideal for websites that demand adequate stability and performance.

It is also an open source platform that can offer flexibility, compatibility, and cost efficiency. There are certainly more features that make Cake PHP ideal for website development.

CodeIgniter

You may be familiar with CodeIgniter, which is a powerful framework that can deliver exceptional performance-based website designing experience. You need not implement any configuration and you eventually get the compatibility with the standard hosting with CodeIgniter. Apart from this, this framework is known for its user-friendliness.

Most of the businesses rely on CodeIgniter when it comes to full-fledged website development that can enhance their business in many ways. The customizability and configuration of this framework is quite easy, which makes it an ideal option for creating a responsive website for different businesses.

Yii

Yii is one of the lightest frameworks that offers easy installation and has integration with CodeCeption. This is the main reason why people who are seeking a framework that can offer fast development and deployment of their business website.

Apart from this, Yii is known for its enhanced security features, which is again the reason you can rely on this powerful framework. It would be a great decision if you prefer hiring a renowned developer for the same if you are expecting great reliance.

Fat-Free

The light-weight PHP framework is highly recommended by professional website developers around the world. It is the lightest framework that can be considered for performance-based website development that can serve your purpose.

The features of this framework include multilingual application support, URL router, and seamless support is perhaps the reason why you can prefer this framework for efficient development. One can include numerous plugins when it comes to the compatibility of this powerful framework. Apart from this, there are a lot of developers that prefer this framework for development purposes just to augment their online marketing needs.

Kohana

The Object-Oriented Programming based framework lets you design fantastic websites that can have outstanding features. One can easily include the OOP functionality by using this framework, which is intended to augment your multi-functionality website.

It is always a great decision to seek professional help from a developer that holds good experience in creating websites that offer dynamic functionality. Automatic class loading, overloading, and interfaces are primary features of Kohana that makes it ideal for enhanced functionality website development.

FuelPHP

This PHP 5.3 based framework offers exceptional development environment for developers seeking the perfect HMVC implementation. Moreover, this development framework lets you develop engaging website designs that can harmonize your business needs.

Furthermore, the overall security features of this framework have significantly made this framework one of the most trusted frameworks when it comes to the development of advanced functionality enabled websites.

Flight

Flight is the best micro-framework that can be easily utilized for the development of adequate website design for both business and personal purposes. You can use this framework for an enhanced experience when it comes to quick and hassle-free website designing for your diverse needs. Another reason to rely on this framework is the fact that you can always experience easy documentation.

This micro-framework is usually recommended for small web application development, which is due to the fact that it cannot handle huge application development.

Slim

One can write a simple yet engaging web application code with this superior PHP framework. This is also a micro-framework that can help you in getting the desired designing and functionality for your compact website that isn’t stuffed with a lot of functionalities.

One can develop numerous API’s and similar web services, which is perhaps the reason why most of the developers are emphasizing using this framework. This is the perfect choice for small and medium web applications development purposes when thinking about the development of API’s and web services.

Li3

One of the finest PHP frameworks that enable the development of advanced plugin architecture is Li3. It is the best framework that can be used to develop RESTful API without any hassle. Apart from this, you can always seek enhanced productivity with this framework.

These were the frameworks that can be quite useful for numerous businesses in the year 2019. One can expect enhanced productivity and better client engagement when they prefer any of the above-mentioned frameworks.

 

Android Application Development Process: The Perfect Guide

Android Application Development Process The Perfect Guide

Ever wondered how your favorite mobile application, which eats a lot of your routine time, is developed? What’s the background process? How the user-friendly interface is designed? Well, if you are on a hunt for answers to these questions, you have landed at the right place!

The modern tech-savvy world has significantly altered our lifestyle for the good. We now rely on mobile applications that have simplified the complex tasks that otherwise squander a lot of time. The precise analysis of our actual needs and the implementation of adequate strategies lend a hand in the development of a highly reliable Android application.

Here we would be emphasizing the development of Android applications, which would surely clear all your doubts regarding the mobile app creation lifecycle. Dive in here to know more about the aspects associated with the mobile app development from scratch.

The Core Idea

Initially, a great application demands a superb idea. You have to be sure enough that your core idea about the application, the resources, and the problem-solving ability should be clear before you can proceed further.

One needs to note down the things that would be on higher priority while developing the application that is intended for a purpose. Moreover, the problems that can arise at any instance related to the app development should be noted down in advance. This would help you in planning a strategy that would work smoothly through the entire procedure.

For instance, you have to analyze the potential of the application that whether it would be able to solve the purpose or not. Furthermore, adequate consideration should be given to the market trends and the demand of users. This would help you in developing an app that could be a great hit!

Apart from this, one needs to precisely analyze the similar applications that are already available in the market and serving the same purpose. There could be nothing as rewarding as a fresh idea, which can augment your business aspect but just in case you don’t have any; make sure you research the market. The functionalities offered by your competitors and how you can engage users towards your product are some crucial things to consider.

Application Development Strategy

Once you are done with the idea of the Android application, you would have to focus on the development strategy. There is no point you can rely on a weak strategy that could eventually disappoint you in the near future.

One needs to check the market trends and work on the actual needs of the users, which would help you in creating the appropriate strategy. This simply means you have to check the actual downloads of the competitor’s application and also focus on the type of users that are targeted by your business opponents. Once you are done with these aspects, it is the time to check the background of the competitor so as to get the idea about their strategy and business revenue model.

Most of the people prefer hiring a professional agency that can augment their job with the best in class service and planning as per their core idea. This is the perfect way to generate adequate revenues when we talk about a great business model.

Wireframing the App

For all those who are unaware of the term “wireframe”; it is the blueprint of the mobile application that can give the exact idea about the functionality and design. This is one of the crucial parts of the application development that structures the application and releases a full-fledged depiction of the functionality and design.

The wireframe mainly includes the features, layout, and the specifications of the application that further helps the developer to analyze the exact requirement. When you consider hiring an Android developer for your project, this wireframe helps in synchronizing your ideas and business strategy with the development company.

The Application Design

Your Android application’s design is perhaps the first thing that would leave an impression on your users, and thus; it should be appealing enough! You just can’t expect great hits on your application on the Google Play Store if the layout isn’t catchy enough to snatch the eyes of the users.

Your audience would always judge the application reliability on the overall design, which is the reason you have to stress more on the overall design. From hiring the best in the class designing team to making precise alterations for enhancing the user experience, make sure you leave no stone unturned!

Application Development Phase

The Android development team focuses on the overall layout of the application and the back-end structuring. The developer deploys the strategies through the efficient code and adds the functionality as per the user requirements and business model.

More emphasis is given to the user experience through the refined code in this phase of application development. It is the responsibility of the application developer to ensure that their application is reliable enough to provide the finest user experience without any glitches.

It is the responsibility of the application developer to make sure that the code that they are writing for the user interface or the backend should be efficient and optimized. It is necessarily important to have an efficient code that can augment the loading speed, stability, and endurance of the software, which further harmonizes the business model.

The perfect use of intent, navigation, list view, and database would be structured at this important stage. All the functionality that is the base of the application is developed in this phase by skilled professionals by deploying the logic that can enhance the user experience.

Testing the Application

Once the coding and designing part of the application is done, it is the time to test the application to analyze any flaws. The testing professional analyzes the application for any loopholes that can be the reason for a glitch in the overall functionality.

The development and testing team can prefer manual test scenario for checking some functionalities while a major proportion of testing is performed through automated scripts. Automation-Based testing enables the testing team to put the desired load on the application by creating virtual users that eventually helps in deep analysis of the application at diverse loads.

The testing team ensures that all the bugs and is eliminated and the speed of the application isn’t affected by the increase in the number of users. There is no point a development team could compromise on the overall quality of their application and they strictly emphasize different quality checks before they can deliver the end product.

Whether it is the performance testing of the application or the functional testing, the skilled team of experts leaves no chance of any loophole in delivering the best product.

Deployment

The final stage is the deployment of the application on the Google Play Store. This procedure involves the submission of the screenshots of different layouts of the application that can give the users an exact idea about the functionality and user interface.

Moreover, the details about the application, its use, problem-solving ability, and features are provided as the description in on the Play Store. Once these formalities are finished, the application’s APK file is submitted for the approval.

These were some crucial aspects associated with the life cycle of the Android application development that everyone ought to know.

 

Learn How Free Apps Make Money!!!

How Do Free Apps Make Money

Mobile apps are now one of the major sources of income and communication for every type of businesses. If you don’t have a mobile app till now, then you must be baffling with how to make it and how to monetize it.

Do you worry fellas, we’ve got you covered.

By the means of this post, we will provide you every single detail about how you can monetize a free app and generate crucial revenue for your business.

However, before we dwell any deeper, you should know how businesses made money in the past with free mobile apps without ads or with just an app idea.

You might be wondering what you will get from this post. Kindly have a look in this section and you will have an idea what you will learn here from this post.

Create an app for free and make money

There are some strategies which other enterprises follow to earn money from their free mobile app. Let’s have a brief look at them.

  • Advertising
  • Email marketing campaigns
  • Subscription methodology
  • Sponsored content
  • In-app purchases
  • Upselling freemium content
  • Amazon Underground
  • Collecting and Selling data
  • Affiliate income

Tools you can use to monetize free apps:

  • In-app advertising tools
  • In-app advertising for mobile game
  • The Freemium model of app monetization
  • In-app video advertising

See, there are ample of tools which can be used to monetize your free mobile app. So, without any further ado, let’s get you started…

The App Market Overview

The App Market Overview

The market as you can see is hot!!! Very hot indeed, currently the market is flooded with apps whether it is in the Android app market or in the iOS app market. The experts believe that by 2020 the amount will be doubled. So by now if you don’t have a mobile app, you better start looking for one before your business is left behind.

Paid Apps VS Free Apps

Paid Apps VS Free Apps

You can clearly see here in these graphs that over 90% of mobile apps in the market are free of cost. In the coming years, the figure is expected to increase even more. Here is another stat that shows how free apps and paid apps are collecting revenue in recent years.

free-paid

As you can see the market for paid apps is still below the revenue generated by the free apps in the market. It is quite clear that how you can make money even from a free mobile app. There is a report of Gartner which suggested that customers spend 24% more when it comes to in-app purchases rather than purchasing an entire app.

So, these stats clearly show that free mobile apps have the potential to generate more revenue than that of paid apps. Let’s discuss some of the ways through which you can generate revenue for your business by the means of free mobile apps.

How do Free Apps Make Money?

In this section, we will discuss which revenue models you should use to make money with free mobile apps. Let’s get started,

·  The Advertising Model

The mobile advertising revenue model was always a successful and fruitful endeavor for the businesses. Till now 7 out of 10 businesses choose this model to generate revenue with their free apps. According to the Sweet pricing stats, over 32% of people use only in-app ads for revenue generation. There are many methods through which you can get paid such as,

  • Get paid per impression.
  • Get paid on per click (relatively high than impression costs)
  • Get paid on per install of the advertised app.

Now, let’s have a look at how many types of formats are there in mobile app advertising.

  1. Interstitial Ads
  2. Banners or display ads
  3. In-app video ads
  4. Native Ads

native-ads

Using a mix of ad formats and placement can generate maximum revenue to developers and engagement to users.

playable ads

With these stats, you can see how the business can generate the desired revenue from free mobile apps. You can choose at your convenience how you want to generate revenue. You can make money with an app idea, or by per downloads. Just make sure that you made a clear strategy for that and then comply accordingly.

·   Sponsorship

Sponsorship is another revenue model which turned out to be successful in recent years. However, there is a catch in this revenue model. Finding the right funder is quite challenging but once you find one, the flow of cash will be even. In the sponsorship model of revenue, there are a few types you should know about.

  • Agreed revenue split generated by the app.
  • Monthly sponsorship fee paid by funder for app maintenance or use.

·  In-app Purchases

In-App-Purchased

In-app purchases provide an ability to sell a variety of virtual items directly from your app — including extra bonuses, premium content, game currency, and goods or unlock game levels.

The strategy falls into categories:

  • Consumable – a product that can be purchased and used once within the app. Example: virtual currencies.
  • Non-consumable – a featuring product bought for permanent usage, that does not expire. Example: new game levels or maps.
  • Subscriptions are used to unlock features and content for a limited period. Example: annual news subscription.

50% of the leading apps use in-app purchases a stream of earnings and the model is expected to dominate in the next years. It is commonly preferred among game developers, mostly due to digital money, used by users to purchase in-app content or to unlock new levels. That is more, half of the games provide more than one virtual currency- ‘coins’, ‘gems’ or ‘gold’.

·  Collecting and Selling Data

Well, this is probably not the most widespread and ethical way of app monetization (and that’s great), but collecting and selling personal data still remains one of the effective approaches to turn a profit.

Some companies that offer free mobile apps sell their databases to third parties. The information may contain user’s email address, social media accounts, and personal preferences.

Apps generate a lot of data in terms of user behavior, which is highly desired by those who are in different research fields.

So app developers can sell this kind of information to the researchers and make quite a good return of money. Actually, there are two ways to earn on selling data: track what users do and sell data to outside companies or use the raw data itself for your own purposes.

From a marketing point of view, companies want to pay to display ads to the most relevant audience possible; while on the flip side, far not each service can gather the same data as Facebook or Google does. Nevertheless, if your app is able to gather relevant data, then you may have a way to profit from it.

Concluding Remarks

There are a lot of effective ways to monetize free apps, but it will take some planning and well-rounded marketing strategy. Advertising is still holding the leading position as app monetization method, with 65% of all apps on the market. Still, developers use app monetization mix: in-app purchases and ads.

App publishers should do a market research, define target users, and check other app developer’s success stories. The main challenge is to get awareness, acquire loyal users and choose the right revenue model. Developers should plan more targeted ad campaigns to promote the app and its releases, constantly provide updates on features, use more blended and unique revenue models to deliver value to users. This will lead to greater profits and help keep your customers satisfied.

Generate Traffic without Building Backlinks – New Epoche in Digital Marketing

Generate Traffic without Building Backlinks – New Epoche in Digital Marketing

SEO is beyond link building and it’s true. It’s time to step into a new era of digital marketing. What do you think; can we generate organic traffic without link building? Yes, why not. Have you tried those tactics ever to escapade the results? If not, let come with me to know and experience the digital marketing with odd spectacles.

Working as a growth hacker, I typically found a lot of opportunity to experiments and discover new and easier way of building website traffic. I know it no doubt, that links are an implausible factor, but it does not mean you have to create links from every site you come across.

But, I carry forward my work with a thought that if you are not doing experimentation with your work and tactics with new methods, your chances to lose eventually will become higher. I prefer to build link but not in the way you are doing such as scale link building rather than, try to go with the editorial links that also support to build your individual awareness along with the brand.

Wait… Wait… Wait. Marketers can build and ruin everything. So, keep one thing in mind before starting any kind of experimentation with your work is, no one can become a ninja in one night or dramatically. It all needs a lot of strategic work on foundation along with a lot of patience in time. This thought is cool of getting millions of traffic overnights just by posting a single article – but it’s rare. The tactics and experience I share below prove to be effective, stable and reliable for you.

—– How to Gain Traffic without Building Backlinks —–

 

Here are some of my favorite takeaways:

Keep Focused On Initial Strong Build/Foundation – Don’t Only Revolve Around Links

“You must have a solid foundation if you’re going to have a strong superstructure”. Remember, the more ambitious your business goals are, 10*x more you have to put your attention on the foundation and process. On-page, factors lie here, set them all according to the guidelines. Don’t let any factor loosely coupled with the website. Make adequate use of schema tags, rich snippets, data highlighter, mobile responsive, loading speed optimization and more. Check out the complete list of on-page factors, on which your website can compete too.

Optimize On-site Content thoroughly

Do perfectly optimize your website page content. Your each web page need to be tightly aligned around your jewel terms (which point the core value of the web page), because we know it definitely takes the worth time and energy to optimize a web page.

First, write for an audience and then for a search engine. Put audience first in the list of your work priority. Search engines keep changing their criteria for ranking and quality content. However, keep in mind those search engines are only algorithms and programs- not real people. So first & foremost, your content on the website should be written in a way to provide value for your audience. Some key point you should remember from the content point of view.

      Try to choose long tail keywords with a respectable search volume, then high volume keywords, because you cannot compete with the big shark.

      Less focus to elevate keyword density

      Always produce evergreen content for your website

Re-Consider/Re-Publish Your Top Performing Blogs

Now the time to pick out your most worth cards of the deck. I have implemented this strategy and it works as expected. Check your published blogs of all time and fetch their statistics in terms of clicks, impressions, $value, search queries, they have attained in their whole period.

Choose the top performing blogs, make amendments in them with worth, latest points and republish them. Afterward, do not forget to promote and socialize these updated posts along with the tags which contain the previously attained search queries. You can implement schema markup, data highlighter on those post as well. Within a period of time, you can view the noticeable results with the improved stats.

—-Proof of this strategy—-

 

Traffic-Growth

Build Growth Driven Page of Your Website

Design pages on which you want to rank on #1 in Google. They will be your anchor pages to drive the organic + business traffic to your website. For this, first, you have to choose most combative terms/keywords on which you want to wager against your competitors. Then, use those terms that should be perfectly fit in the content for your webpage.

Note: Don’t do over optimization whether it’s content or Meta Tags.

Optimize them regularly with respect to the Google updates wherever required. Do optimum use of E-A-T (2019 will be of E-A-T)> your expertise, authoritativeness & trustworthiness in those pages i.e. show your WOW factor your brand has attained. Certainly, these well-established pages will not go away without paying your efforts.

Bring Engagement to Your Website

Ranking!! I know you are thinking about your ranks again.

BLOG COMMENTS -> Indeed, this will help you to improve your keywords rank & organic traffic as well. Use blog comments, but not on third party websites. Try posting engaging content that compels users to post comments on your blog.

Comments are proven on-site engagement signals to bring traffic and enhance ranking stats. Even Google will likely to pay more attention to those who have an active community on their website. Thus resulting in, amplified search queries and improved ranking of your keywords.

Use of Merger Method & Gap Filling in Content

Remarkable organic traffic increase with “0” link building required. Merger method allows you to combine your posts where same anchor texts are targeted. Combining those posts not only helps you to remove keyword cannibalization issue which is not ideal for the SEO point of view but also brings a quick increase in organic traffic and keyword ranking.

Make sure you have done 301-redirect to those URLs in order to get the link juice at one place. Whereas in Gap Filling tactics, length of blog content is enhanced by making adequate editing and amendments in them. This also helps to boost your organic traffic and better ranking results.

Do Not Totally Obsessed With Ranking as a Success Metric

Most of the people among us are measuring their product success in terms of ranks which goes up down covertly. Search results are unstable and expecting results from only ranking will prove to be a mistake these days.

Additionally, now search engines show the result on the basis of searchers location (which is auto detected) and on the basis of search intents of users. In that case, it became important to choose a way which would be clear and apropos in terms to show you the goal-oriented results.

Winding it up

So, it does sound cool to go for higher traffic without being worried about backlinks. Make no mistakes fellas as it requires a serious and sincere effort. Many of the bloggers may not agree but deep down they know that it works and it works pretty fine.

So, what are your thoughts on this? Are you one of those who loves to see their website’s traffic reach higher without traditionally increasing backlinks or are you the one who disapproves!!! Let me know your thoughts on this via comments. Ciao for now fellas!!!

Rank Your Product For Amazon Searches: A Comprehensive Guide

A Complete Guide to Rank your Product in Amazon Searches

So want to achieve higher sales on Amazon? Here’s the mantra to get greater product ranking. As we all know the higher the product ranking, the more profitable for the sellers. All we want is great rankings on the search engines.

In addition to selling your product on your own website, you need to have a presence on Amazon also so as to attract customers for your product just as you want your website to appear on the first search engine results page.

So if you fail to accede with the Amazon SEO, you’ll be left with lower traffic and decreased sales. Improving product visibility on Amazon requires you to understand that customers have different searching habits on Amazon in comparison to Google.

The basic idea is that a customer will be able to discover your product if the customer’s search query is compatible with one of the keywords mentioned in your product.

Things you need to know

Coming to the mantra that is going to change your product ranking- A9 algorithm. So if you want your product to be on the top, you need to begin thinking like it. The foremost thing you need to know is that Amazon SEO is different from the Google SEO.

So basically to rank your product higher you need to be relevant and to be on the point in order to increase the chances that the person searching for a particular product will purchase it. The popularity of the item also matters such as reviews and ratings are given by the customers of the same product.

Let’s get familiar with the Amazon’s A9 algorithm

The search algorithm responsible for product ranking is referred to as an A9 algorithm. The main aim of the Amazon is to increase the probability of purchasing items and the A9 algorithm does the thing. It sorts the products by considering two elements.

Performance:  An item with powerful sales record will be ranked at the top in the Amazon search results.

Relevance: Based upon your keywords, it will evaluate how firmly your product matches to the keywords provided by the Amazon customers.

Increasing the Relevancy:

The product’s Title:

To give a hike to your product ranking, the crucial part of Amazon SEO is the product-title factor. You need to make your product title relevant by inducing some of the most commonly used and relevant keywords to make the product purchase skyrocketing.

What do you need to do in order to optimize your product name?

  • The product name should be comprised of the brand name.
  • A crystal clear explanation about what the product is meant for.
  • The color and size availability of the product must be given.
  • The quantity of the product-how much stock is there in the store.

Backend Keywords:

Amazon backend keywords are a kind of concealed keywords that are used in the backend section of the Seller Account. These are just like “meta tags” in HTML which gives additional information about a particular listing. So basically you can include all the keywords for which you want your product to get ranked in Amazon’s search results.

Tips to fill out the backend keywords:

  • Repetition should be avoided.
  • Quotation marks should not be used as it will restrict the overall character count.
  • The keywords must comprise of variations in spellings or synonyms.

Brand field:

The brand field of the products always appears on the product page and it further leads to various products of the same brand. So you need to be careful while writing the brand name of your product.

Usually, the customers have a habit of searching the products through its brand name so that is why it is important to include a true and correct name.

The way you describe your product:

The description of your product and bullet points telling important information are the two factors which can extensively rank your product higher if relevant keywords are induced into it. Here you get an opportunity to give essential info about the product and convince customers to purchase the item.

If we use the bullet points to describe the product it will be more scannable and readable for the customers. Try to list some of the benefits provided by the product in order to add value to your product description.

Look around the competitors and include the information about the product that is not provided by them.

Increasing the performance

In order to achieve an optimized Amazon SEO, it is important to understand the performance-related ranking.

Price of the Product:

The price of your product essentially affects your Amazon conversion rates.  When your product listings are turning traffic into sales, this notifies the algorithm that your product is relevant to the keywords searched by the customers.

Generally, you should be focused to reach a conversion rate betwixt 10-15%, this will definitely give a boost to your product visibility.

There might be a scenario where various products in a similar category are at lesser rates than yours then two situations will take place, either you won’t be able to sell as many products as compared to the similar products or the algorithm will conclude that your product will not be sold as many as others are will be.

You will have to suffer from lower product ranking on Amazon if your product will be costly as compared to others.

After thoroughly going through the prices offered by your competitors, you should decide the price of your product accordingly.

 

Product images:

Products that mark high-end images have higher rates of conversion according to the analysis. Including high-quality images is crucial in increasing the conversion rates which in turn results in a high ranking of your product.

 

Amazon reviews:

This is another factor that increases the performance of the product ranking. Most of the customers rely on the reviews to purchase the product so it is relevant to consider it as a tool to increase your sales.

So the product which will have more reviews will be listed at the top of the results page on Amazon. For this you need to send follow-up emails to your customers after they purchased the product, this will increase the reviews on your product which further leads to a higher ranking of the item.

A final word-what actually the Amazon algorithm requires from you as a seller that is making the customers happy. Your product page on Amazon can be ameliorated in a number of ways but all the factors have two things in common- performance and relevance.

If you make your product ranking higher by using these two functionalities, then consequently you will see a revolution in terms of your search rankings, sales and conversion rates.

 

Xamarin VS Phone Gap: Guess Who’s Winning!!!

Xamarin VS Phone Gap

The market is highly competitive and stakeholders understand that a mobile app can deliver the best value to their businesses. The realm of mobile app development is ruled by two heavyweights, Android and iOS. Both platforms are swiftly used by every type of businesses.

There was the time when the native approach was the popular choice among the businesses, but now things are evolving. With the rise of HTML5, cross-platform development is rooting itself as the most popular choice of the industry.

Is that really true!!!

Yes, the rise of HTLM5 has brought with it the stiff growth of cross-platform development. The evolution and maturity of the HTML5 framework have made hybrid applications an exceptional reality.

Today, there are countless tools that enable developers to build applications that run on different mobile OS environments seamlessly. This post is dedicated to exploring two of the biggest cross-platform tools PhoneGap and Xamarin.

PhoneGap: Bridging the Gap between Development and Excellence

Among different cross-platform development widgets, PhoneGap is one of the most robust and reliable ones for developing and deploying hybrid applications. This open-source framework was previously popular by the name “Apache Cordova.”

Since this platform has the ability to support HTML5, CSS3, and JavaScript, developers simply enjoy creating cross-platform applications using Phone Gap. The benefits specific to this platform are listed below.

· Robust Backend

If the development efforts have to be speedy, then PhoneGap is the ideal choice because it has a robust backend system. This system has what it takes to streamline the overall development process and reduce the efforts put in by development teams.

· Free For All

With PhoneGap, you can get the finest framework features free. Thanks to its ever-growing community, the framework has a huge database of compiled modules and codes that can be freely used by developers worldwide.

· Unmatched Adaptability

While developing hybrid applications, developers rely on flexibility and that is precisely what is delivered when a development team works on PhoneGap. This framework simplifies a developer’s task. The development team just has to be well-versed with the concepts of CSS3, JavaScript, and HTML5 to unleash the raw power of this cross-platform application development tool.

· Reduced Efforts and Time

Developing with PhoneGap surely brings a win-win situation for every development team. If it is seen from a developer’s point of view, then the efforts are reduced because most of the modules already exist. And if discussed from a business’s point of view, then the application is ready to roll in a short turnaround.

Xamarin: The New Leader to Deliver Cross-Platform Brilliance

Born in 2011, Xamarin is a single framework that is gaining popularity in designing and delivering cross-platform application development. Whether a business wants to undertake a pure Windows app development project or an Android one, Xamarin is built to cater to every such need with effortless ease.

This development portal, further, is used for interacting with a variety of Application Program Interfaces that are common to mobile device functions such as camera, geolocation, contacts. Now, here are a few benefits that empower this platform to deliver its promises of cross-platform excellence.

· Native Application

One of the most chosen solutions for any app development assignment is none other than sticking to a native design. And that is when Xamarin’s unique approach comes into play. This development framework has an IDE, which is called Xamarin Studio. This IDE simplifies code compilation done in C#.

· Sharable App Logic

Xamarin excels at letting developers share app logic that can be used across multiple platforms. Different application logics database interactions, web service calls, and backend enterprise integrations underlie within the framework’s UI layer. The sharable app logic is coded using C#, and developers can easily share nearly 75 percent of the logic across different OS’s. Through sharing this logic, a lot of time development time is saved.

· API Integration

The UI controls and APIs that are used for building iOS, Mac apps, and Android bind Xamarin. That is, the APIs for Xamarin can be easily integrated with those of Windows 8 and Microsoft Visual Studio. And since APIs can be shared seamlessly, the app code can be shared between Android, Windows, and iOS using different Portable Class Libraries and other application architecture. This superior integrating technique empowers the framework to support fresh features that are introduced in different operating systems of various devices.

· Xamarin Component Store

The people at Xamarin easily believe in sharing and collaborating. And the Xamarin Component Store stands testimony to this very fact. Through this store, the developer can pick from a range of paid or free components, which comprise cross-platform libraries, UI controls, and other third-party web services. This Component Store is built as an extension to Xamarin’s Visual Studio and Xamarin Studio.

After going through this post, businesses know the different benefits that come with PhoneGap and Xamarin individually. If, however, companies lack the expertise to hand cross-platform application development tasks, then they should hire a dependable web development company offering reliable solutions that empower businesses regardless of mobile–OS environments.

PhoneGap: The Final Verdict

All cross-platform app development tools PhoneGap is one of the most popular platforms used to create hybrid apps. PhoneGap is an open source platform and is often known as Apache Cordova, which brings the amazing support of JavaScript, HTML5, and CSS3. The developer simply loves to create cross-platform apps using PhoneGap along with Foreign Function Interfaces.

Xamarin: The Final Verdict

Launched in 2011, Xamarin is the mono framework used for cross-platform app development. It’s widely used for communicating with the Application Program Interface (API) of common mobile device functions like contacts, camera, and geolocation for Android, iOS, and Windows operating systems. It allows developers to use almost 100% native libraries of both Android and iOS, Xamarin is best for building applications using C# programming language running on .NET Common Language Infrastructure (CLI).

Video SEO: A Guide You Shouldn’t Miss

Video SEO

Video SEO is something people hear about every day in the industry. But have you ever tried that?

That is the question which can make your digital presence a milestone if you address that promptly. Usually when we hear about SEO we usually use it in the reference of website and business.

With revolutionizing technology, the level and mode of customer engagement is changing. The polarity of engaging content is shifting towards more visualizing content rather than just written content.

In the early 2000s, bloggers got their hands on DSLR cameras which introduce a new format of content in the digital realm, the video content!!!

The SEO practices for a video always baffles modern marketers which is why we bring you a guide which will help you in optimizing your videos for search results.

So, are you ready!!!!!

Without any further ado, let’s get you started,

What Video SEO is?

It is a simple process where you optimize your videos for search results. For ranking your videos content need some optimization strategies. With some tweaks you can increase the chances of your video to rank higher in search results.

Ways to Optimize Your Video for Search

#1: The Video Hosting Platform

Before you make a video and share it on random platforms, you need to make sure that you are clear with the purpose of the video. What you want to achieve with the video there? Do you want to increase your website traffic or you simply want to increase brand awareness for your business? While choosing hosting platform for video, you must have a clear intent coz the visibility of your video depends on that.

If you have intent of going for brand awareness rather than high traffic for your website, then Vimeo or YouTube are ideal platforms for your video. When you opt for these platforms, when your video get indexed, majority of traffic belongs to these platforms because of suggested videos played after your videos.

If you have a dedicated focus on increasing on-site traffic, you must search for alternative hosting platforms to showcase your videos. (NOTE: YouTube and Vimeo are not the platform you want to go for in this case).

#2: A Video Transcript

By now you must be familiarized that a search engine is not going to watch your video and then rank it accordingly. Here you cannot replace written content at all. A video transcript will not only give your viewer an idea of what you have in the video but also provide search engine bots the information about your video. With this additional text, you make it easier for the bots to crawl and rank your video according to the related search query.

Not only do video transcripts make your videos more accessible to a larger audience, they make your videos more scrap-able by search bots since there’s additional text on the page.

#3: Engaging Thumbnail Image

The video thumbnail is what the searcher will see when your video is indexed; therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

#4: Title & Description of Your Video

Just like they do for a blog post, the title and Meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do the keyword research to ensure you’re targeting keywords that people are actually searching for.

Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search.

#5: Your Page Must Be Relevant to the Video

You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO or the search engines won’t bother to crawl it in the first place.

While it can be challenging to get your website ranked organically, if you continue to create high-quality content and ensure the technical SEO components are in place, then rankings will come.

The other piece is ensuring the video is relevant to the page you’re embedding it on. You need to ask yourself: does this page relate to the video in question or is it generic? If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

#6: Keep the Video as the Center of Attraction

Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Search crawlers also are unlikely to go out of their way to index a hidden video.

If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop.

#7: Never Embed Single Video on Multiple Pages

Have you ever played a match of tennis against yourself? Well, that’s essentially what you’d be doing by embedding your video on multiple pages. It’s important to avoid this as there’s no sense in competing against yourself.

If your page and video are both relevant to each other, and you’re hoping to ensure that page and video get ranked, then there’s no sense in embedding the video elsewhere on your public facing website. You’d essentially be competing against yourself, which is illogical.

Winding it up

There are many places you can pay to promote your video, like Facebook, Twitter, and Instagram. You can also try other non-paid strategies, like having partners promote your videos.

Content Marketing For Remarkable Business Growth

Content Marketing For Remarkable Business Growth

Digitization of business is not a new thing now. You can find Millions of businesses over the internet. What actually changed is the way these businesses are representing themselves over the internet.

An interesting read was later brought by Forbes. In one of their article, they speculated that over 80% of consumer research online before making any real purchase. This change revolutionizes how businesses started marketing their business.

All this starts when Bill Gates mentioned once, “Content is King”, and everything in the corporate world changed. A new marketing took birth and later became popular as “Content Marketing”.

In this post, I will be discussing it in detail. I mean really in-depth!!! So, buckle up as this post will be a long read (Promise I won’t make it boring at all!!!).

Let’s start with its meaning.

What Content Marketing Is?

I have gone way too far to find an exact meaning or definition per se, but haven’t found anything ironic. I mean definition close enough I found was on the internet was, “A marketing program which centers the creation, publication, and distribution of content for the target online audience”.

After an exhaustive fool’s errand, I decided that I will address this issue with my own approach. So, Content marketing is the branch of digital marketing which totally depends on content (as the name suggests). The only aim of such marketing is to engage the audience with the brand to make sure that the business highlights value to the audience. Content marketing focuses on the value-based campaign which has the potential to drive the customers not to only engage with your brand but also encourages them to be promoters.

In a nutshell, content marketing targets for these four components,

  • Create Attractive content
  • Then Engage with your audience
  • To Persuade them to purchase
  • Then turn them into Promoters

With these four simple ways, content marketing proves to be one of the strongest assets of marketing. Once you get familiarize with the content marketing aspect (which I will cover in this post), you will be able to distinguish all the major differences and avoid all the fool errands to promote your business.

So, before we go any further into the realm of content marketing, let’s understand some scenarios to grasp the aura of content marketing.

Scenario 1

You own a law firm which helps businesses and individuals to tackle law-related issues. This year, your business is lagging, so you decide to set up a blog and start sharing all the common law-related issues which any individual can face in their day-to-day life. You start with few posts a week and they start ranking on Google.

As people tend to search online, they found your post as the resource. Many of them learned things and moved on, but some of them with more serious problems will eventually start believing that your firm has the necessary expertise to handle such problems. They will turn to your firm for help resulting profit for your business.

Scenario 2

Imagine you are an owner of an agency who specializes in developing design solutions for other businesses. You’re having trouble attracting customers, though, because keeping an agency on retainer seems like a luxury for a small business. So you decide to create some DIY design tools to help them, you know, DIY. You do some keyword research and notice about 2,000 people are searching for an “Infographics generator” every month, so you decide to build one that people can use for free once — and if they like it, they can create more Infographics for free if they provide a name and email address.

You create a few sample Infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Now that you have their contact information, you’re able to identify some people that would be a good custom fit and keep in touch with them, nurturing them into customers.

Figure Out How to Go With Content Marketing

Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There’s no one-size-fits-all for team structure — it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies’ structures. These should help you hire the right people, and have them “sitting” in the right spot in your organization.

The proxy for content marketing in the following charts is “Attract”, since content marketing is the top-of-the-funnel activity that attracts people to your business. “Convert” and “Close” refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

Ideal Approach for Creating Content

the manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be created to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.

Blog Posts

Predictably, blog posts are typically written by the bloggers. However, if your team is large enough to have someone dedicated to creating gated assets and premium content — things like ebooks and tools — they should also write blog posts to help promote those assets. SEO specialists will also work closely with bloggers, as blog posts are often a company’s best opportunity to improve organic search rankings. As such, bloggers should be writing posts that help improve the site’s SEO, and drive organic traffic and leads. Their editorial should be informed by keyword research and optimized for SEO.

Types of Blog Posts to Write:

How-to – Posts that teach readers how to do something; these typically perform very well in organic search if they align with long-tail search terms.

List Posts – Curated examples that can be informative, and thus also rather search-friendly, or simply entertaining.

Thought Leadership – Posts that explain fundamental shifts in an industry, or ask the reader to rethink convention wisdom.

Newsjacks – Timely content that either report on industry news, or finds unexpected tie-ins with popular news items.

Infographics/SlideShares – Blog posts that primarily use visual content to tell a story.

Premium or Gated Assets

Premium or gated assets are typically longer forms, and/or more time-intensive pieces that don’t exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and are thus worth investing in.

Types of Premium Assets to Create:

Ebooks – An incredibly popular format, typically presented as a PDF and redeemed behind a form.

Research Reports – Often presented as a gated PDF or an ungated microsite.

Webinars – Though time-intensive, webinars may feature a guest speaker who brings his or her own audience, which can help broaden the top of the funnel. Recorded versions of webinars can live behind a landing page to extend their lifespan.

Tools & Templates – Because they’re extremely utilitarian in nature, tools and templates often prove to be incredible for the long-term lead generation despite the upfront resource-investment required.

Visual Content

Regardless of team size, it’s common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in the lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent — like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.

Types of Visual Content to Create:

Infographics – These can be embedded in blog posts, and shared on social media.

SlideShares – Some social media managers focus a lot of energy on SlideShare as a channel, and create content exclusively for it.

Video – Whether for YouTube or a blog post embed, short videos for the sake of entertainment or education can help you diversify your content portfolio and improve your SEO.

As your content marketing team grows, who creates what content becomes more specialized. But even as the largest team size, a lot of overlap exists between each role, and if it becomes less pronounced in the creation of the content, the opposite is true when it comes to distribution of the content.

Measuring Your Content Marketing

There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:

Content Marketing Team

Team-wide, the content marketing team should be focused on site traffic and leads. Leads because they are a top-of-the-funnel metric that can be tied to revenue, and traffic because more visitors mean more conversion opportunities.

Blog

As a major part of any website, and as an asset that lends itself to being a traffic lever, I recommend new blogs measure themselves on traffic and subscribers. As a blog matures and has grown traffic at a predictable rate, fold in a lead generation goal.

Gated Assets

As the assets that were created to generate leads, measure, well, the leads generated per offer. If you’re in a very sales-focused company, opportunities influenced are another strong metric.

Social Media

Because the reach of a social network is so critical to the strength of social as a content distribution channel, measure the number of followers/fans on each of your most important social networks.

Do you like it?

Let me know your thoughts on content marketing and the tenets I mentioned in the post.

Did I miss something? Why don’t you remind me over the comments section? Adios till then fellas!!!

Can AI Really Result in Effective Digital Marketing?

Can AI Really Result in Effective Digital Marketing?

Digital marketers always fantasize about the use of AI in Digital marketing.

There was an idea, of making a machine learning as a human. With multiple Sci-fi movies in the late 90s, human fantasizes artificial intelligence. That fantasy turned into an obsession and with a few years, the distant view becomes much clear.

With the Google’s RankBrain update, it is quite clear that AI will have an impact on the realm of digital marketing. Use of an algorithm which is inspired by AI was a clear sign that one day it shall rule the empire of digital marketers.

Are you afraid of Sky-Net or iRobot repeating all over again?

Well, you should not coz there are only positive results awaiting (And those movies are just for fun!!!). No machine can rise above us so relax!!!

According to QuanticMind, over 97% of influencers believe that the future of digital marketing lays in the future prospects of machine learning and AI-powered automation.

Here in this post, we will try to figure out how exactly AI is impacting digital marketing and what are the future whereabouts of the amalgamation of automation and digital marketing.

Let’s have a look at those impressive applications that can uplift your digital marketing strategies

The Impact of AI in Digital Marketing till Now!!!

It is safe to say that Machine learning’s advance applications are still unknown in the realm of digital marketing. However, the applications are quite explicit. There are many tools (which utilizes machine learning), to analyze a large set of data and to present them in an understandable analysis which can be used by the digital marketers to gain new insights without any extra efforts.

That time can be utilized by them in understanding the target audience better and they can focus on how to interact with them in effective ways.

According to a Gartner report, by 2020, over 85% of customer interactions will be managed without involving any human being.

If you are afraid that the machine learning applications will replace you as a digital marketer, then you are on the wrong foot. They are there to ease your work; they will not pose any threat. Also, by using these ML tools, you will be able to streamline your digital marketing strategies.

How is Machine Learning implemented in Digital Marketing?

If you talk about current trends, using machine learning for digital marketing is certainly one of them. There are many benefits when digital marketing is associated with the ML tools. Increase in productivity is one of them. When you utilize online channels, content, and other data with the help of ML tools, processing this analytic is fast and accurate resulting in increased productivity.

Still, you may be baffling about how ML tools can be used in the process of digital marketing. Let’s address this question in a separate section.

AI in Content Marketing

Content is King is an old saying but it really stands for what it meant. In the recent years, many content marketers, bloggers, and digital marketers voraciously create content to effectively engage their audience and build the brand. Due to their efforts, the content is everywhere online in the form of blogs, informative posts, webinars, images, videos, and other forms of content.

According to the LinkedIn survey, these three things have the potential to make the content effective,

  • Relevance to the audience
  • Effective storytelling
  • Triggering response or an action

With the help of an apt ML tool, as a content marketer, you can understand this data more deeply. It allows you to concentrate on your core work more and less in the data analysis (which is indeed a time-consuming task).

AI in PPC aka Pay Per Click Campaigns

The effectiveness of PPC campaign mostly depends on the accuracy of the data analysis which is quite gigantic in amount. There is a saying in PPC campaign which states that a data will be easier to contemplate when the amount is big enough. The use of ML tools can rally up the workforce. Here are the ways by which you can level-up your PPC campaigns with the help of AI and machine learning tools.

  • You will easily get the figures you need to elevate your business.
  • Based on top performance drivers, you can make efficient and long-term strategic decisions.
  • Meeting PPC goals will be easier with ML tool’s deep data analysis.

AI in SEO (Search Engine Optimization)

When Google introduced RankBrain algorithm, the application of AI justified that it can be used in serving relevant resources to the audience. AI can also be used in defining the quality of content. Focusing only on keywords is old school and must be replaced with high-quality informative content. In the coming future, there are a lot of applications regarding content creation, SEO, and AI.

The Future of AI & Deep Learning

How can these two tenets affect your digital marketing strategy? It is the question of the millennium. You can utilize the potential of machine learning for the processing of complex problems which we often found in analyzing an immense set of data and in creating personalized content for the targeted audience.

Artificial intelligence and deep learning can be helpful in developing meaningful conversations by involving the audience with Chatbots. It will enable your marketing team to focus on their core work.

With such data analyzing prowess, you can engage with your hyper-targeted audience by uncovering predictive database with the help of Artificial intelligence.

Concluding Remarks

When you’re entering the realm of digital marketing, you need to be innovative, voracious learner, and adaptive to all sorts of changes. The online content pool is endless and full of new possibilities. Finding and leveraging those new tenets can give the wings your business always seeks for.

Embracing Artificial intelligence is not endangering your job but only increase your efficiency. You and your marketing team can level-up your capabilities and build content which is engaging, inspiring, and advocates meaning corporate relationships.

I hope you get what my point is here. Artificial intelligence is for you, it is not replacing you. The machine is invented to increase the efficiency, not replace humans (It can never replace you!!!). Mention your thoughts in the comment section and let me know your valuable thoughts. Adios, for now, fellas and have a good day ahead of you.

Java VS Python VS R Language

Java VS Python VS R Language

Do you ever fall into a dilemma of choosing the right language for studying data like big data? If you are an entrepreneur, then you must have fallen in the gasp of wonder when measuring any set of data or big data.

Now, when it comes to a programming language to use in data science, there are three languages which are quite popular among the programming language folks,

  • Java
  • Python
  • R Language

Here in this post, we will address these three languages explicitly. What are the merits and demerits of using these languages when it comes to data science? These are some of the questions that we will look into.

So, are you ready to go deeper? Let’s get started with the brief introduction of these programming languages.

Here we go,

Java: Write Once, Run Anywhere!!!

Java is a programming language which can be classified as general purpose, concurrent, object-oriented, and class-based. As in the subheading, it must be clear that Java is one of the most compatible languages which can run almost in any platform which enables it to use widely.

Java platform is the amalgamation of Java tools and extensions. The Java platform provides developers a development environment full of frameworks, APIs, libraries, Java plug-ins, a runtime environment, and a JVM (Commonly known as Java Virtual Machine). Together these tools simplify the Java coding and create a support development environment that provides every developer ease to create Java applications and web systems.

Many experts believe that as Java is 100% object-oriented, there are ample benefits which any developer can reap. Being object-oriented means a developer will have to find the ease of development. Not only that, the development is flexible and extensible as well. One more benefit you can reap from Java!!!

As it is one of the most popular programming languages, it is very easy to hire Java developers. There is an entire community that can help you with your Java development project.

Python: The Multi-Paradigm Programming Language

Python is well known to be as the interpreted high-level programming language which is voraciously used for general purpose programming. It was created by Guido van Rossum in 1991. With a design philosophy, Python emphasizes using white space and code readability. In a nutshell, Python creates a construct that promotes clear programming for all type of industries.

Python is the right language when it comes to automatic memory management as it is dynamic in nature. Python is imperative, object-oriented, procedural, and functional with a comprehensive standard library.

Python programming language is difficult to learn but when you use it, you can express more with fewer lines of code.

R: The Love of Data Miners & Statisticians

When you are looking for an apt programming language for statistical computing R language is the one that will make your work bliss. When the researchers and statisticians want to create statistical software, R Language provides them the command line interface that will help them to express complex data analysis in easily comprehensible language.

RStudio is the only GUI developed by the R foundation however, integrated development environments are accessible.

Which Language Should You Choose For Your Project?

You know about your project better than anyone. So, how are you going to choose!!!

Let me help you with that. Here in this section, I will give you a simple rundown of how you can use these languages as per your project.

Without any further ado, let’s begin

Java: Is it the right choice?

Java programming language is great for large-scale systems.  When you are building large-scale systems, Java is your best bet. If you compare these three languages for large-scale systems, then Java outranks all of them. Python is faster than R Language and Java is even faster than python which makes Java the best for a large-scale system.

The development time of the Java Virtual machine (which is a great environment for custom tools) is very responsive and quick.

However, when it comes to statistical modeling, Java is not considered to be the best choice. If you analyze the hardcore of Java, it is significantly outplayed by python and R language.

Python: Do You Find It Fascinating?

If you are looking for workflow integration, then Python is the most flexible solution for your project. When you need to apply statistical methods or use the data analysis techniques, you can use python to integrate these features with the production environment or with the web apps.

Machine learning is one of the plus points in python. With the presence of libraries like PyBrain, sci-kit-learn, and TensorFlow you can develop prediction engines and sophisticated models which can be integrated into your production environment easily.

However, when you have specialized data, then you might want to avoid the use of python. Python community is on the verge of discovering a solution for this, but right now they are no real close to it.

R Language: Do You Need High-Quality Reporting?

If you are looking for a more detailed statistical analysis, R is perfect for you. In fact, R language was developed by and for statisticians. If you need in-depth statistical applications, then R will provide you the right direction. If you are working with IoT devices or any other detailed financial model, you can work your way through CRAN repository which is full of packages that will help you in performing detailed visualization tasks and analysis.

R language also enables you to develop high-quality reports using graphs and charts that give more elaboration of the findings. There are a number of packages such as ggvis, ggplot2, rCharts, and googleVis.

R Language is not an ideal choice if you are looking for high performance, large-scale data, and learnability. It is designed for statisticians, so one needs to have a steep learning curve to get hold of R language.

Are You In A Need Of Data Analysis?

So, as you can see, these three programming languages have equal merits and demerits. If you want to find what is best for your business, you need to understand your requirements.

I hope this post will help you in understanding the basic difference between the three programming languages. Leave a comment and let me know what you think about that. Till then, Cheerio Fellas!!!