Generate Traffic without Building Backlinks – New Epoche in Digital Marketing

Generate Traffic without Building Backlinks – New Epoche in Digital Marketing

SEO is beyond link building and it’s true. It’s time to step into a new era of digital marketing. What do you think; can we generate organic traffic without link building? Yes, why not. Have you tried those tactics ever to escapade the results? If not, let come with me to know and experience the digital marketing with odd spectacles.

Working as a growth hacker, I typically found a lot of opportunity to experiments and discover new and easier way of building website traffic. I know it no doubt, that links are an implausible factor, but it does not mean you have to create links from every site you come across.

But, I carry forward my work with a thought that if you are not doing experimentation with your work and tactics with new methods, your chances to lose eventually will become higher. I prefer to build link but not in the way you are doing such as scale link building rather than, try to go with the editorial links that also support to build your individual awareness along with the brand.

Wait… Wait… Wait. Marketers can build and ruin everything. So, keep one thing in mind before starting any kind of experimentation with your work is, no one can become a ninja in one night or dramatically. It all needs a lot of strategic work on foundation along with a lot of patience in time. This thought is cool of getting millions of traffic overnights just by posting a single article – but it’s rare. The tactics and experience I share below prove to be effective, stable and reliable for you.

—– How to Gain Traffic without Building Backlinks —–

 

Here are some of my favorite takeaways:

Keep Focused On Initial Strong Build/Foundation – Don’t Only Revolve Around Links

“You must have a solid foundation if you’re going to have a strong superstructure”. Remember, the more ambitious your business goals are, 10*x more you have to put your attention on the foundation and process. On-page, factors lie here, set them all according to the guidelines. Don’t let any factor loosely coupled with the website. Make adequate use of schema tags, rich snippets, data highlighter, mobile responsive, loading speed optimization and more. Check out the complete list of on-page factors, on which your website can compete too.

Optimize On-site Content thoroughly

Do perfectly optimize your website page content. Your each web page need to be tightly aligned around your jewel terms (which point the core value of the web page), because we know it definitely takes the worth time and energy to optimize a web page.

First, write for an audience and then for a search engine. Put audience first in the list of your work priority. Search engines keep changing their criteria for ranking and quality content. However, keep in mind those search engines are only algorithms and programs- not real people. So first & foremost, your content on the website should be written in a way to provide value for your audience. Some key point you should remember from the content point of view.

      Try to choose long tail keywords with a respectable search volume, then high volume keywords, because you cannot compete with the big shark.

      Less focus to elevate keyword density

      Always produce evergreen content for your website

Re-Consider/Re-Publish Your Top Performing Blogs

Now the time to pick out your most worth cards of the deck. I have implemented this strategy and it works as expected. Check your published blogs of all time and fetch their statistics in terms of clicks, impressions, $value, search queries, they have attained in their whole period.

Choose the top performing blogs, make amendments in them with worth, latest points and republish them. Afterward, do not forget to promote and socialize these updated posts along with the tags which contain the previously attained search queries. You can implement schema markup, data highlighter on those post as well. Within a period of time, you can view the noticeable results with the improved stats.

—-Proof of this strategy—-

 

Traffic-Growth

Build Growth Driven Page of Your Website

Design pages on which you want to rank on #1 in Google. They will be your anchor pages to drive the organic + business traffic to your website. For this, first, you have to choose most combative terms/keywords on which you want to wager against your competitors. Then, use those terms that should be perfectly fit in the content for your webpage.

Note: Don’t do over optimization whether it’s content or Meta Tags.

Optimize them regularly with respect to the Google updates wherever required. Do optimum use of E-A-T (2019 will be of E-A-T)> your expertise, authoritativeness & trustworthiness in those pages i.e. show your WOW factor your brand has attained. Certainly, these well-established pages will not go away without paying your efforts.

Bring Engagement to Your Website

Ranking!! I know you are thinking about your ranks again.

BLOG COMMENTS -> Indeed, this will help you to improve your keywords rank & organic traffic as well. Use blog comments, but not on third party websites. Try posting engaging content that compels users to post comments on your blog.

Comments are proven on-site engagement signals to bring traffic and enhance ranking stats. Even Google will likely to pay more attention to those who have an active community on their website. Thus resulting in, amplified search queries and improved ranking of your keywords.

Use of Merger Method & Gap Filling in Content

Remarkable organic traffic increase with “0” link building required. Merger method allows you to combine your posts where same anchor texts are targeted. Combining those posts not only helps you to remove keyword cannibalization issue which is not ideal for the SEO point of view but also brings a quick increase in organic traffic and keyword ranking.

Make sure you have done 301-redirect to those URLs in order to get the link juice at one place. Whereas in Gap Filling tactics, length of blog content is enhanced by making adequate editing and amendments in them. This also helps to boost your organic traffic and better ranking results.

Do Not Totally Obsessed With Ranking as a Success Metric

Most of the people among us are measuring their product success in terms of ranks which goes up down covertly. Search results are unstable and expecting results from only ranking will prove to be a mistake these days.

Additionally, now search engines show the result on the basis of searchers location (which is auto detected) and on the basis of search intents of users. In that case, it became important to choose a way which would be clear and apropos in terms to show you the goal-oriented results.

Winding it up

So, it does sound cool to go for higher traffic without being worried about backlinks. Make no mistakes fellas as it requires a serious and sincere effort. Many of the bloggers may not agree but deep down they know that it works and it works pretty fine.

So, what are your thoughts on this? Are you one of those who loves to see their website’s traffic reach higher without traditionally increasing backlinks or are you the one who disapproves!!! Let me know your thoughts on this via comments. Ciao for now fellas!!!

Rank Your Product For Amazon Searches: A Comprehensive Guide

A Complete Guide to Rank your Product in Amazon Searches

So want to achieve higher sales on Amazon? Here’s the mantra to get greater product ranking. As we all know the higher the product ranking, the more profitable for the sellers. All we want is great rankings on the search engines.

In addition to selling your product on your own website, you need to have a presence on Amazon also so as to attract customers for your product just as you want your website to appear on the first search engine results page.

So if you fail to accede with the Amazon SEO, you’ll be left with lower traffic and decreased sales. Improving product visibility on Amazon requires you to understand that customers have different searching habits on Amazon in comparison to Google.

The basic idea is that a customer will be able to discover your product if the customer’s search query is compatible with one of the keywords mentioned in your product.

Things you need to know

Coming to the mantra that is going to change your product ranking- A9 algorithm. So if you want your product to be on the top, you need to begin thinking like it. The foremost thing you need to know is that Amazon SEO is different from the Google SEO.

So basically to rank your product higher you need to be relevant and to be on the point in order to increase the chances that the person searching for a particular product will purchase it. The popularity of the item also matters such as reviews and ratings are given by the customers of the same product.

Let’s get familiar with the Amazon’s A9 algorithm

The search algorithm responsible for product ranking is referred to as an A9 algorithm. The main aim of the Amazon is to increase the probability of purchasing items and the A9 algorithm does the thing. It sorts the products by considering two elements.

Performance:  An item with powerful sales record will be ranked at the top in the Amazon search results.

Relevance: Based upon your keywords, it will evaluate how firmly your product matches to the keywords provided by the Amazon customers.

Increasing the Relevancy:

The product’s Title:

To give a hike to your product ranking, the crucial part of Amazon SEO is the product-title factor. You need to make your product title relevant by inducing some of the most commonly used and relevant keywords to make the product purchase skyrocketing.

What do you need to do in order to optimize your product name?

  • The product name should be comprised of the brand name.
  • A crystal clear explanation about what the product is meant for.
  • The color and size availability of the product must be given.
  • The quantity of the product-how much stock is there in the store.

Backend Keywords:

Amazon backend keywords are a kind of concealed keywords that are used in the backend section of the Seller Account. These are just like “meta tags” in HTML which gives additional information about a particular listing. So basically you can include all the keywords for which you want your product to get ranked in Amazon’s search results.

Tips to fill out the backend keywords:

  • Repetition should be avoided.
  • Quotation marks should not be used as it will restrict the overall character count.
  • The keywords must comprise of variations in spellings or synonyms.

Brand field:

The brand field of the products always appears on the product page and it further leads to various products of the same brand. So you need to be careful while writing the brand name of your product.

Usually, the customers have a habit of searching the products through its brand name so that is why it is important to include a true and correct name.

The way you describe your product:

The description of your product and bullet points telling important information are the two factors which can extensively rank your product higher if relevant keywords are induced into it. Here you get an opportunity to give essential info about the product and convince customers to purchase the item.

If we use the bullet points to describe the product it will be more scannable and readable for the customers. Try to list some of the benefits provided by the product in order to add value to your product description.

Look around the competitors and include the information about the product that is not provided by them.

Increasing the performance

In order to achieve an optimized Amazon SEO, it is important to understand the performance-related ranking.

Price of the Product:

The price of your product essentially affects your Amazon conversion rates.  When your product listings are turning traffic into sales, this notifies the algorithm that your product is relevant to the keywords searched by the customers.

Generally, you should be focused to reach a conversion rate betwixt 10-15%, this will definitely give a boost to your product visibility.

There might be a scenario where various products in a similar category are at lesser rates than yours then two situations will take place, either you won’t be able to sell as many products as compared to the similar products or the algorithm will conclude that your product will not be sold as many as others are will be.

You will have to suffer from lower product ranking on Amazon if your product will be costly as compared to others.

After thoroughly going through the prices offered by your competitors, you should decide the price of your product accordingly.

 

Product images:

Products that mark high-end images have higher rates of conversion according to the analysis. Including high-quality images is crucial in increasing the conversion rates which in turn results in a high ranking of your product.

 

Amazon reviews:

This is another factor that increases the performance of the product ranking. Most of the customers rely on the reviews to purchase the product so it is relevant to consider it as a tool to increase your sales.

So the product which will have more reviews will be listed at the top of the results page on Amazon. For this you need to send follow-up emails to your customers after they purchased the product, this will increase the reviews on your product which further leads to a higher ranking of the item.

A final word-what actually the Amazon algorithm requires from you as a seller that is making the customers happy. Your product page on Amazon can be ameliorated in a number of ways but all the factors have two things in common- performance and relevance.

If you make your product ranking higher by using these two functionalities, then consequently you will see a revolution in terms of your search rankings, sales and conversion rates.

 

Xamarin VS Phone Gap: Guess Who’s Winning!!!

Xamarin VS Phone Gap

The market is highly competitive and stakeholders understand that a mobile app can deliver the best value to their businesses. The realm of mobile app development is ruled by two heavyweights, Android and iOS. Both platforms are swiftly used by every type of businesses.

There was the time when the native approach was the popular choice among the businesses, but now things are evolving. With the rise of HTML5, cross-platform development is rooting itself as the most popular choice of the industry.

Is that really true!!!

Yes, the rise of HTLM5 has brought with it the stiff growth of cross-platform development. The evolution and maturity of the HTML5 framework have made hybrid applications an exceptional reality.

Today, there are countless tools that enable developers to build applications that run on different mobile OS environments seamlessly. This post is dedicated to exploring two of the biggest cross-platform tools PhoneGap and Xamarin.

PhoneGap: Bridging the Gap between Development and Excellence

Among different cross-platform development widgets, PhoneGap is one of the most robust and reliable ones for developing and deploying hybrid applications. This open-source framework was previously popular by the name “Apache Cordova.”

Since this platform has the ability to support HTML5, CSS3, and JavaScript, developers simply enjoy creating cross-platform applications using Phone Gap. The benefits specific to this platform are listed below.

· Robust Backend

If the development efforts have to be speedy, then PhoneGap is the ideal choice because it has a robust backend system. This system has what it takes to streamline the overall development process and reduce the efforts put in by development teams.

· Free For All

With PhoneGap, you can get the finest framework features free. Thanks to its ever-growing community, the framework has a huge database of compiled modules and codes that can be freely used by developers worldwide.

· Unmatched Adaptability

While developing hybrid applications, developers rely on flexibility and that is precisely what is delivered when a development team works on PhoneGap. This framework simplifies a developer’s task. The development team just has to be well-versed with the concepts of CSS3, JavaScript, and HTML5 to unleash the raw power of this cross-platform application development tool.

· Reduced Efforts and Time

Developing with PhoneGap surely brings a win-win situation for every development team. If it is seen from a developer’s point of view, then the efforts are reduced because most of the modules already exist. And if discussed from a business’s point of view, then the application is ready to roll in a short turnaround.

Xamarin: The New Leader to Deliver Cross-Platform Brilliance

Born in 2011, Xamarin is a single framework that is gaining popularity in designing and delivering cross-platform application development. Whether a business wants to undertake a pure Windows app development project or an Android one, Xamarin is built to cater to every such need with effortless ease.

This development portal, further, is used for interacting with a variety of Application Program Interfaces that are common to mobile device functions such as camera, geolocation, contacts. Now, here are a few benefits that empower this platform to deliver its promises of cross-platform excellence.

· Native Application

One of the most chosen solutions for any app development assignment is none other than sticking to a native design. And that is when Xamarin’s unique approach comes into play. This development framework has an IDE, which is called Xamarin Studio. This IDE simplifies code compilation done in C#.

· Sharable App Logic

Xamarin excels at letting developers share app logic that can be used across multiple platforms. Different application logics database interactions, web service calls, and backend enterprise integrations underlie within the framework’s UI layer. The sharable app logic is coded using C#, and developers can easily share nearly 75 percent of the logic across different OS’s. Through sharing this logic, a lot of time development time is saved.

· API Integration

The UI controls and APIs that are used for building iOS, Mac apps, and Android bind Xamarin. That is, the APIs for Xamarin can be easily integrated with those of Windows 8 and Microsoft Visual Studio. And since APIs can be shared seamlessly, the app code can be shared between Android, Windows, and iOS using different Portable Class Libraries and other application architecture. This superior integrating technique empowers the framework to support fresh features that are introduced in different operating systems of various devices.

· Xamarin Component Store

The people at Xamarin easily believe in sharing and collaborating. And the Xamarin Component Store stands testimony to this very fact. Through this store, the developer can pick from a range of paid or free components, which comprise cross-platform libraries, UI controls, and other third-party web services. This Component Store is built as an extension to Xamarin’s Visual Studio and Xamarin Studio.

After going through this post, businesses know the different benefits that come with PhoneGap and Xamarin individually. If, however, companies lack the expertise to hand cross-platform application development tasks, then they should hire a dependable web development company offering reliable solutions that empower businesses regardless of mobile–OS environments.

PhoneGap: The Final Verdict

All cross-platform app development tools PhoneGap is one of the most popular platforms used to create hybrid apps. PhoneGap is an open source platform and is often known as Apache Cordova, which brings the amazing support of JavaScript, HTML5, and CSS3. The developer simply loves to create cross-platform apps using PhoneGap along with Foreign Function Interfaces.

Xamarin: The Final Verdict

Launched in 2011, Xamarin is the mono framework used for cross-platform app development. It’s widely used for communicating with the Application Program Interface (API) of common mobile device functions like contacts, camera, and geolocation for Android, iOS, and Windows operating systems. It allows developers to use almost 100% native libraries of both Android and iOS, Xamarin is best for building applications using C# programming language running on .NET Common Language Infrastructure (CLI).

Video SEO: A Guide You Shouldn’t Miss

Video SEO

Video SEO is something people hear about every day in the industry. But have you ever tried that?

That is the question which can make your digital presence a milestone if you address that promptly. Usually when we hear about SEO we usually use it in the reference of website and business.

With revolutionizing technology, the level and mode of customer engagement is changing. The polarity of engaging content is shifting towards more visualizing content rather than just written content.

In the early 2000s, bloggers got their hands on DSLR cameras which introduce a new format of content in the digital realm, the video content!!!

The SEO practices for a video always baffles modern marketers which is why we bring you a guide which will help you in optimizing your videos for search results.

So, are you ready!!!!!

Without any further ado, let’s get you started,

What Video SEO is?

It is a simple process where you optimize your videos for search results. For ranking your videos content need some optimization strategies. With some tweaks you can increase the chances of your video to rank higher in search results.

Ways to Optimize Your Video for Search

#1: The Video Hosting Platform

Before you make a video and share it on random platforms, you need to make sure that you are clear with the purpose of the video. What you want to achieve with the video there? Do you want to increase your website traffic or you simply want to increase brand awareness for your business? While choosing hosting platform for video, you must have a clear intent coz the visibility of your video depends on that.

If you have intent of going for brand awareness rather than high traffic for your website, then Vimeo or YouTube are ideal platforms for your video. When you opt for these platforms, when your video get indexed, majority of traffic belongs to these platforms because of suggested videos played after your videos.

If you have a dedicated focus on increasing on-site traffic, you must search for alternative hosting platforms to showcase your videos. (NOTE: YouTube and Vimeo are not the platform you want to go for in this case).

#2: A Video Transcript

By now you must be familiarized that a search engine is not going to watch your video and then rank it accordingly. Here you cannot replace written content at all. A video transcript will not only give your viewer an idea of what you have in the video but also provide search engine bots the information about your video. With this additional text, you make it easier for the bots to crawl and rank your video according to the related search query.

Not only do video transcripts make your videos more accessible to a larger audience, they make your videos more scrap-able by search bots since there’s additional text on the page.

#3: Engaging Thumbnail Image

The video thumbnail is what the searcher will see when your video is indexed; therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

#4: Title & Description of Your Video

Just like they do for a blog post, the title and Meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do the keyword research to ensure you’re targeting keywords that people are actually searching for.

Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search.

#5: Your Page Must Be Relevant to the Video

You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO or the search engines won’t bother to crawl it in the first place.

While it can be challenging to get your website ranked organically, if you continue to create high-quality content and ensure the technical SEO components are in place, then rankings will come.

The other piece is ensuring the video is relevant to the page you’re embedding it on. You need to ask yourself: does this page relate to the video in question or is it generic? If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

#6: Keep the Video as the Center of Attraction

Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Search crawlers also are unlikely to go out of their way to index a hidden video.

If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop.

#7: Never Embed Single Video on Multiple Pages

Have you ever played a match of tennis against yourself? Well, that’s essentially what you’d be doing by embedding your video on multiple pages. It’s important to avoid this as there’s no sense in competing against yourself.

If your page and video are both relevant to each other, and you’re hoping to ensure that page and video get ranked, then there’s no sense in embedding the video elsewhere on your public facing website. You’d essentially be competing against yourself, which is illogical.

Winding it up

There are many places you can pay to promote your video, like Facebook, Twitter, and Instagram. You can also try other non-paid strategies, like having partners promote your videos.

Content Marketing For Remarkable Business Growth

Content Marketing For Remarkable Business Growth

Digitization of business is not a new thing now. You can find Millions of businesses over the internet. What actually changed is the way these businesses are representing themselves over the internet.

An interesting read was later brought by Forbes. In one of their article, they speculated that over 80% of consumer research online before making any real purchase. This change revolutionizes how businesses started marketing their business.

All this starts when Bill Gates mentioned once, “Content is King”, and everything in the corporate world changed. A new marketing took birth and later became popular as “Content Marketing”.

In this post, I will be discussing it in detail. I mean really in-depth!!! So, buckle up as this post will be a long read (Promise I won’t make it boring at all!!!).

Let’s start with its meaning.

What Content Marketing Is?

I have gone way too far to find an exact meaning or definition per se, but haven’t found anything ironic. I mean definition close enough I found was on the internet was, “A marketing program which centers the creation, publication, and distribution of content for the target online audience”.

After an exhaustive fool’s errand, I decided that I will address this issue with my own approach. So, Content marketing is the branch of digital marketing which totally depends on content (as the name suggests). The only aim of such marketing is to engage the audience with the brand to make sure that the business highlights value to the audience. Content marketing focuses on the value-based campaign which has the potential to drive the customers not to only engage with your brand but also encourages them to be promoters.

In a nutshell, content marketing targets for these four components,

  • Create Attractive content
  • Then Engage with your audience
  • To Persuade them to purchase
  • Then turn them into Promoters

With these four simple ways, content marketing proves to be one of the strongest assets of marketing. Once you get familiarize with the content marketing aspect (which I will cover in this post), you will be able to distinguish all the major differences and avoid all the fool errands to promote your business.

So, before we go any further into the realm of content marketing, let’s understand some scenarios to grasp the aura of content marketing.

Scenario 1

You own a law firm which helps businesses and individuals to tackle law-related issues. This year, your business is lagging, so you decide to set up a blog and start sharing all the common law-related issues which any individual can face in their day-to-day life. You start with few posts a week and they start ranking on Google.

As people tend to search online, they found your post as the resource. Many of them learned things and moved on, but some of them with more serious problems will eventually start believing that your firm has the necessary expertise to handle such problems. They will turn to your firm for help resulting profit for your business.

Scenario 2

Imagine you are an owner of an agency who specializes in developing design solutions for other businesses. You’re having trouble attracting customers, though, because keeping an agency on retainer seems like a luxury for a small business. So you decide to create some DIY design tools to help them, you know, DIY. You do some keyword research and notice about 2,000 people are searching for an “Infographics generator” every month, so you decide to build one that people can use for free once — and if they like it, they can create more Infographics for free if they provide a name and email address.

You create a few sample Infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Now that you have their contact information, you’re able to identify some people that would be a good custom fit and keep in touch with them, nurturing them into customers.

Figure Out How to Go With Content Marketing

Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There’s no one-size-fits-all for team structure — it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies’ structures. These should help you hire the right people, and have them “sitting” in the right spot in your organization.

The proxy for content marketing in the following charts is “Attract”, since content marketing is the top-of-the-funnel activity that attracts people to your business. “Convert” and “Close” refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

Ideal Approach for Creating Content

the manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be created to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.

Blog Posts

Predictably, blog posts are typically written by the bloggers. However, if your team is large enough to have someone dedicated to creating gated assets and premium content — things like ebooks and tools — they should also write blog posts to help promote those assets. SEO specialists will also work closely with bloggers, as blog posts are often a company’s best opportunity to improve organic search rankings. As such, bloggers should be writing posts that help improve the site’s SEO, and drive organic traffic and leads. Their editorial should be informed by keyword research and optimized for SEO.

Types of Blog Posts to Write:

How-to – Posts that teach readers how to do something; these typically perform very well in organic search if they align with long-tail search terms.

List Posts – Curated examples that can be informative, and thus also rather search-friendly, or simply entertaining.

Thought Leadership – Posts that explain fundamental shifts in an industry, or ask the reader to rethink convention wisdom.

Newsjacks – Timely content that either report on industry news, or finds unexpected tie-ins with popular news items.

Infographics/SlideShares – Blog posts that primarily use visual content to tell a story.

Premium or Gated Assets

Premium or gated assets are typically longer forms, and/or more time-intensive pieces that don’t exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and are thus worth investing in.

Types of Premium Assets to Create:

Ebooks – An incredibly popular format, typically presented as a PDF and redeemed behind a form.

Research Reports – Often presented as a gated PDF or an ungated microsite.

Webinars – Though time-intensive, webinars may feature a guest speaker who brings his or her own audience, which can help broaden the top of the funnel. Recorded versions of webinars can live behind a landing page to extend their lifespan.

Tools & Templates – Because they’re extremely utilitarian in nature, tools and templates often prove to be incredible for the long-term lead generation despite the upfront resource-investment required.

Visual Content

Regardless of team size, it’s common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in the lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent — like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.

Types of Visual Content to Create:

Infographics – These can be embedded in blog posts, and shared on social media.

SlideShares – Some social media managers focus a lot of energy on SlideShare as a channel, and create content exclusively for it.

Video – Whether for YouTube or a blog post embed, short videos for the sake of entertainment or education can help you diversify your content portfolio and improve your SEO.

As your content marketing team grows, who creates what content becomes more specialized. But even as the largest team size, a lot of overlap exists between each role, and if it becomes less pronounced in the creation of the content, the opposite is true when it comes to distribution of the content.

Measuring Your Content Marketing

There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:

Content Marketing Team

Team-wide, the content marketing team should be focused on site traffic and leads. Leads because they are a top-of-the-funnel metric that can be tied to revenue, and traffic because more visitors mean more conversion opportunities.

Blog

As a major part of any website, and as an asset that lends itself to being a traffic lever, I recommend new blogs measure themselves on traffic and subscribers. As a blog matures and has grown traffic at a predictable rate, fold in a lead generation goal.

Gated Assets

As the assets that were created to generate leads, measure, well, the leads generated per offer. If you’re in a very sales-focused company, opportunities influenced are another strong metric.

Social Media

Because the reach of a social network is so critical to the strength of social as a content distribution channel, measure the number of followers/fans on each of your most important social networks.

Do you like it?

Let me know your thoughts on content marketing and the tenets I mentioned in the post.

Did I miss something? Why don’t you remind me over the comments section? Adios till then fellas!!!

Can AI Really Result in Effective Digital Marketing?

Can AI Really Result in Effective Digital Marketing?

Digital marketers always fantasize about the use of AI in Digital marketing.

There was an idea, of making a machine learning as a human. With multiple Sci-fi movies in the late 90s, human fantasizes artificial intelligence. That fantasy turned into an obsession and with a few years, the distant view becomes much clear.

With the Google’s RankBrain update, it is quite clear that AI will have an impact on the realm of digital marketing. Use of an algorithm which is inspired by AI was a clear sign that one day it shall rule the empire of digital marketers.

Are you afraid of Sky-Net or iRobot repeating all over again?

Well, you should not coz there are only positive results awaiting (And those movies are just for fun!!!). No machine can rise above us so relax!!!

According to QuanticMind, over 97% of influencers believe that the future of digital marketing lays in the future prospects of machine learning and AI-powered automation.

Here in this post, we will try to figure out how exactly AI is impacting digital marketing and what are the future whereabouts of the amalgamation of automation and digital marketing.

Let’s have a look at those impressive applications that can uplift your digital marketing strategies

The Impact of AI in Digital Marketing till Now!!!

It is safe to say that Machine learning’s advance applications are still unknown in the realm of digital marketing. However, the applications are quite explicit. There are many tools (which utilizes machine learning), to analyze a large set of data and to present them in an understandable analysis which can be used by the digital marketers to gain new insights without any extra efforts.

That time can be utilized by them in understanding the target audience better and they can focus on how to interact with them in effective ways.

According to a Gartner report, by 2020, over 85% of customer interactions will be managed without involving any human being.

If you are afraid that the machine learning applications will replace you as a digital marketer, then you are on the wrong foot. They are there to ease your work; they will not pose any threat. Also, by using these ML tools, you will be able to streamline your digital marketing strategies.

How is Machine Learning implemented in Digital Marketing?

If you talk about current trends, using machine learning for digital marketing is certainly one of them. There are many benefits when digital marketing is associated with the ML tools. Increase in productivity is one of them. When you utilize online channels, content, and other data with the help of ML tools, processing this analytic is fast and accurate resulting in increased productivity.

Still, you may be baffling about how ML tools can be used in the process of digital marketing. Let’s address this question in a separate section.

AI in Content Marketing

Content is King is an old saying but it really stands for what it meant. In the recent years, many content marketers, bloggers, and digital marketers voraciously create content to effectively engage their audience and build the brand. Due to their efforts, the content is everywhere online in the form of blogs, informative posts, webinars, images, videos, and other forms of content.

According to the LinkedIn survey, these three things have the potential to make the content effective,

  • Relevance to the audience
  • Effective storytelling
  • Triggering response or an action

With the help of an apt ML tool, as a content marketer, you can understand this data more deeply. It allows you to concentrate on your core work more and less in the data analysis (which is indeed a time-consuming task).

AI in PPC aka Pay Per Click Campaigns

The effectiveness of PPC campaign mostly depends on the accuracy of the data analysis which is quite gigantic in amount. There is a saying in PPC campaign which states that a data will be easier to contemplate when the amount is big enough. The use of ML tools can rally up the workforce. Here are the ways by which you can level-up your PPC campaigns with the help of AI and machine learning tools.

  • You will easily get the figures you need to elevate your business.
  • Based on top performance drivers, you can make efficient and long-term strategic decisions.
  • Meeting PPC goals will be easier with ML tool’s deep data analysis.

AI in SEO (Search Engine Optimization)

When Google introduced RankBrain algorithm, the application of AI justified that it can be used in serving relevant resources to the audience. AI can also be used in defining the quality of content. Focusing only on keywords is old school and must be replaced with high-quality informative content. In the coming future, there are a lot of applications regarding content creation, SEO, and AI.

The Future of AI & Deep Learning

How can these two tenets affect your digital marketing strategy? It is the question of the millennium. You can utilize the potential of machine learning for the processing of complex problems which we often found in analyzing an immense set of data and in creating personalized content for the targeted audience.

Artificial intelligence and deep learning can be helpful in developing meaningful conversations by involving the audience with Chatbots. It will enable your marketing team to focus on their core work.

With such data analyzing prowess, you can engage with your hyper-targeted audience by uncovering predictive database with the help of Artificial intelligence.

Concluding Remarks

When you’re entering the realm of digital marketing, you need to be innovative, voracious learner, and adaptive to all sorts of changes. The online content pool is endless and full of new possibilities. Finding and leveraging those new tenets can give the wings your business always seeks for.

Embracing Artificial intelligence is not endangering your job but only increase your efficiency. You and your marketing team can level-up your capabilities and build content which is engaging, inspiring, and advocates meaning corporate relationships.

I hope you get what my point is here. Artificial intelligence is for you, it is not replacing you. The machine is invented to increase the efficiency, not replace humans (It can never replace you!!!). Mention your thoughts in the comment section and let me know your valuable thoughts. Adios, for now, fellas and have a good day ahead of you.

Java VS Python VS R Language

Java VS Python VS R Language

Do you ever fall into a dilemma of choosing the right language for studying data like big data? If you are an entrepreneur, then you must have fallen in the gasp of wonder when measuring any set of data or big data.

Now, when it comes to a programming language to use in data science, there are three languages which are quite popular among the programming language folks,

  • Java
  • Python
  • R Language

Here in this post, we will address these three languages explicitly. What are the merits and demerits of using these languages when it comes to data science? These are some of the questions that we will look into.

So, are you ready to go deeper? Let’s get started with the brief introduction of these programming languages.

Here we go,

Java: Write Once, Run Anywhere!!!

Java is a programming language which can be classified as general purpose, concurrent, object-oriented, and class-based. As in the subheading, it must be clear that Java is one of the most compatible languages which can run almost in any platform which enables it to use widely.

Java platform is the amalgamation of Java tools and extensions. The Java platform provides developers a development environment full of frameworks, APIs, libraries, Java plug-ins, a runtime environment, and a JVM (Commonly known as Java Virtual Machine). Together these tools simplify the Java coding and create a support development environment that provides every developer ease to create Java applications and web systems.

Many experts believe that as Java is 100% object-oriented, there are ample benefits which any developer can reap. Being object-oriented means a developer will have to find the ease of development. Not only that, the development is flexible and extensible as well. One more benefit you can reap from Java!!!

As it is one of the most popular programming languages, it is very easy to hire Java developers. There is an entire community that can help you with your Java development project.

Python: The Multi-Paradigm Programming Language

Python is well known to be as the interpreted high-level programming language which is voraciously used for general purpose programming. It was created by Guido van Rossum in 1991. With a design philosophy, Python emphasizes using white space and code readability. In a nutshell, Python creates a construct that promotes clear programming for all type of industries.

Python is the right language when it comes to automatic memory management as it is dynamic in nature. Python is imperative, object-oriented, procedural, and functional with a comprehensive standard library.

Python programming language is difficult to learn but when you use it, you can express more with fewer lines of code.

R: The Love of Data Miners & Statisticians

When you are looking for an apt programming language for statistical computing R language is the one that will make your work bliss. When the researchers and statisticians want to create statistical software, R Language provides them the command line interface that will help them to express complex data analysis in easily comprehensible language.

RStudio is the only GUI developed by the R foundation however, integrated development environments are accessible.

Which Language Should You Choose For Your Project?

You know about your project better than anyone. So, how are you going to choose!!!

Let me help you with that. Here in this section, I will give you a simple rundown of how you can use these languages as per your project.

Without any further ado, let’s begin

Java: Is it the right choice?

Java programming language is great for large-scale systems.  When you are building large-scale systems, Java is your best bet. If you compare these three languages for large-scale systems, then Java outranks all of them. Python is faster than R Language and Java is even faster than python which makes Java the best for a large-scale system.

The development time of the Java Virtual machine (which is a great environment for custom tools) is very responsive and quick.

However, when it comes to statistical modeling, Java is not considered to be the best choice. If you analyze the hardcore of Java, it is significantly outplayed by python and R language.

Python: Do You Find It Fascinating?

If you are looking for workflow integration, then Python is the most flexible solution for your project. When you need to apply statistical methods or use the data analysis techniques, you can use python to integrate these features with the production environment or with the web apps.

Machine learning is one of the plus points in python. With the presence of libraries like PyBrain, sci-kit-learn, and TensorFlow you can develop prediction engines and sophisticated models which can be integrated into your production environment easily.

However, when you have specialized data, then you might want to avoid the use of python. Python community is on the verge of discovering a solution for this, but right now they are no real close to it.

R Language: Do You Need High-Quality Reporting?

If you are looking for a more detailed statistical analysis, R is perfect for you. In fact, R language was developed by and for statisticians. If you need in-depth statistical applications, then R will provide you the right direction. If you are working with IoT devices or any other detailed financial model, you can work your way through CRAN repository which is full of packages that will help you in performing detailed visualization tasks and analysis.

R language also enables you to develop high-quality reports using graphs and charts that give more elaboration of the findings. There are a number of packages such as ggvis, ggplot2, rCharts, and googleVis.

R Language is not an ideal choice if you are looking for high performance, large-scale data, and learnability. It is designed for statisticians, so one needs to have a steep learning curve to get hold of R language.

Are You In A Need Of Data Analysis?

So, as you can see, these three programming languages have equal merits and demerits. If you want to find what is best for your business, you need to understand your requirements.

I hope this post will help you in understanding the basic difference between the three programming languages. Leave a comment and let me know what you think about that. Till then, Cheerio Fellas!!!

Everything You Need to Know about eScooter App Development [A Comprehensive Checklist]

Everything You Need to Know about eScooter App Development

Technology is changing the way of everything around us. Transportation is one of the fields which is experiencing most of it. There are more than many ways; our modes of transportation have grown with the inception of technology. From the discovery of the wheel to the discovery of motor engine, technology has revolutionized our travel arrangements. Now, at its zenith where the engine needs fuel, the tech enthusiasts come up with a formidable solution that can save both time and nature.

E-Transport is the new avatar of transportation!!!

You mustn’t surprise if you are roaming on the streets of San Francisco, San Diego, or Los Angeles and you spot loads of E-Scooters hissing by. You might see them literally everywhere, parked randomly near sidewalks and furniture lanes.

All these dockless E-Scooters are the innovative idea of start-ups like Spin, Bird, and LimeBike. Being the part of an on-demand economy, you can rent these e-scooters with your phone application for $1 plus 15 cents per mile. There is no hard and fast rule in renting these scooters. You can simply check where these scooters are located from the app, pay up and take the ride and then park it simply in the designated parking zone of your area (Neat, isn’t it?).

What is there for you?

I know, as a business owner, you might be wondering that what help does it will provide you.

Here comes the first suggestion,

Start your own E-Scooter Mobile Application and get on with your business.

Will this idea pay off you ask?

Yes, it certainly does, recently LimeBike raised about $250 Millions. Its exclusive competitor Bird raised the funds up to $1 Billion. And the bummer is neither of the company is 2 years old!!!

So, what do you think?

Let’s stay on our course!!!

Here I will disclose some of the strategies that will help you in building a robust E-Scooter application if you decided to jump into the business. What features you must have in your application and what strategies you can adapt to make your E-Scooter Business successful.

Without any further ado, let’s get started,

Why Is Everyone Going Crazy Over Electric Scooters?

First thing, people have a mixed feeling for electric scooters. Some of them are excited for them while some of them are declaring them foul. There is a segment of people who actually think that people might get hurt as there are many areas where the E-Scooters are not allowed but people are taking them there and will eventually get hurt.

In my view, it is the responsibility of the E-scooter rider, not the ride. It will be safer if the rider sticks to the local laws and stick to the bicycle lane at least. Yes, it is a fact that people tend to choose sidewalks for the shorter route but that route will also include the risk of hurting someone or being hurt.

These E-Scooters are so popular because of the cost as well. They are way too cheaper than Uber taxis. So, people do love cheaper mode of transport. It makes E-Scooter an impressive source of business in the nearing future.

What do you think about that? There are some features which you must add to successfully pull off this business. Let’s discuss them in detail,

 

Features You Must Have If You Want to Develop an E-Scooter App

Yes, I agree that there are no hard and fast rules for developing an E-Scooter App, however, you must make sure that you serve your audience with all the essential features. In this section of the post, you will learn some of the best features that will help you in presenting better services to your audience.

·  Directs Users to Unlock & Reserve the Scooter Nearby

In order to transmute exchange, there is a principal feature which is very hard to ignore. While developing the mobile app you want your audience to be guided to unlock and reserve the nearby scooter. When your user wants a ride, he can simply locate a ride online and reserve them. This feature may seem naïve but most of the time business owners overlook these features and in the end, pay with the price of their business.

E-Scooter tycoon Bird uses such a feature which eases their customers in finding the scooters. They believe that a mobile app must be organized and simple. It is the only way to persuade customers to book a ride.

·  Start the Ride by Just Scanning the Barcode within the App

There is a significant increase in the adoption of e-scooters by the customers. So, when you are developing a mobile app for your e-scooter business there is a feature you must have. It is the barcode scanner which will enable the user to book a ride and get on with it.

As I said earlier, a simpler app is always better. This simple feature will ease your customers to book the ride easily. The Bird App uses the QR code scanner for their customers to book a ride. It increases the convenience of their customers which clearly reflects on their ROI.

·  Allows Users to End Their Ride by Locking the E-Scooter Using the App

The third most important feature you don’t want to miss is that your user can safely lock the e-scooter after their ride using your mobile app. It is a security feature which will give your user a peace of mind. It doesn’t matter where they park the scooter, their app can easily lock and unlock the ride. So, if you want to develop an e-scooter app, then you must add this feature.

·  Safety Campaigns to Guide the Users for Riding Safe

Safety of your customers must be the top priority of your company. To ensure that, you must add a feature that can help your customer to understand how crucial safety precautions are. It also must include how to take the ride and how to drive and park the e-scooter safely. It may not affect your ROI but it surely will ensure the safety of your customer.

 

Now, let’s move to strategies that will help you in developing your e-scooter business and streamline your growth.

 

Strategies You Must Adapt To Pace Up Your Growth

In this section of the post, I will introduce 3 rudimentary strategies that will help you in your e-scooter business. These strategies are well tried and tested by some of the greatest E-Scooter franchises. Let’s discuss them in detail.

Here you go,

 

·  Provide More Convenient Transportation Choice Along With Safety

One of the strategies behind the success of LimeBike is to provide the highest rate of convenience and safety in transportation.

When it comes to convenience, there is no option that can beat the convenience provided by the e-scooter apps. And, the convenience comes with a slew of features like nearby bike option and easy-to-operate. After each ride, the fare will be automatically charged online. It means riders can enjoy the cashless ride. In this way, convenience is one of the dominant factors behind the success of e-scooter companies.

Therefore, if you are planning to create e-scooter apps like LimeBike or Bird, then providing “convenience” to riders to book e-scooter can surely help your startup to stand-out.

·  Provide an essential feature like precise location tracking

Being a startup, you need to take extra attention to the quality of vehicles, and they must be durable for a long run. Also, they would not create hassles for riders while using them. Thus, you need to plan to build your own customized e-scooter mobile app solutions for your users.

You need to provide a smooth, sturdy, and safe ride with the easy controls. And, if you are planning to create a ride-sharing app like Bird or Skip, then it is important to provide an essential feature like precise location tracking. By providing such a feature, it could help them to drive and park their vehicles in a safe manner.

·  Solutions for Urban Mobility with Technology

First of all, you need to identify the urban traffic problems to conquer urban traffic. In short, urban traffic is shorthand for stress, frustration, and time not spent actually living. To face increasing congestion in major cities, urban mobility is in demand for transformation.

The challenge is not just to find something that is eco-friendly and easy-to-use but also adaptable to consumers’ needs and can be shared between app users. All these challenges can be addressed in several ways.

Being a startup, you need to think to add more valuable features, which can make your business more attractive to your app users. Some features like schedule the ride that helps riders to book rider in advance if they are in hurry.

 

Winding It Up

So, what do you think about that? Let’s discuss that in detail. Seasia Infotech is apt in mobile app development. We can help you in building an app that will skyrocket your E-Scooter business. So, what do you think about it? Mention that in comments and I will get back to you. Adios for now!!!

PHP VS PYTHON: Which Of Them Is Better And More Convenient?

PHP VS Python

When a person chooses to make his/her dreams and ideas into reality, he/she usually reach a stage where they need to choose in which web language they want their dream project should be developed. PHP and Python are the two most widely used programming languages. PHP, by tradition, is used as a server-side scripting language. Python is valued for its dynamics, accessibility, and simplicity. In spite of their identical popularity among developers, these two languages have many similarities and differences. The wide popularity and use of these languages lead to the question of which of them is better and more convenient?

In order to answer this question, it’s important to carefully consider the functionality, features, and scope of PHP and Python in software development. It is also important to understand their main differences and their relation.

What Is PHP?

 

PHP (Hypertext- Preprocessor) is a server-side scripting language designed for web development by Rasmus Lerdorf. The development of this programming tool can be taken back to 1994 when Rasmus developed a number of modules and extensions that prolonged capabilities of the most popular C language. Before being used by developers all over the world, PHP’s mechanism was created for the creator’s own website but other developers quickly appreciated the new features of those components and began to actively use them. As a result of the constant use and extension of PHP, the development and growth of developer community, the new language is not only become popular but more than 80% of the modern websites are based on it. It has constantly evolved and complemented by the developer team and members of larger user community together. We can safely say that PHP is on the peak now and it is very early to talk about the decline in its popularity.

 

Advantages of PHP

•  Cross-platform

PHP provides high compatibility with a leading operating system (OS) and web servers such as thereby enabling it to be easily deployed across several different platforms. PHP scripts run across all operating systems such as Linux, Windows, MacOSX etc., and also provide support for all major web servers such as Apache.

•    Open Source

PHP is an open source. That means it is readily available and absolutely free to use. The community of open source PHP developers provides technical support and are constantly improving, updating the core PHP functionalities. It is available at free of cost under PHP General Public license and most of its associative required software’s like TextEditor and Apache servers are also freely available, so it proves very cost effective for the developers.

•    Speedy Performance

A very vibrant side of web development is the speed. Considering the very significant fact, some individuals still struggle with the challenge of web data speed. A quick loading website is always preferred by individuals compared to slower loading ones. Developers use PHP because of the important fact that it is quick.

•    Deep code-based programming

PHP can be used to produce a very complex content management system like WordPress, Drupal, and Magento. There is no necessity of a code procession or compiler.

•    Almost every hosting provider supports PHP

It is one of the most widely held programming languages and almost every hosting provider supports it since it doesn’t have any compatibility issues when PHP application have to run live.

 

Disadvantages of PHP:

•    Security

Meanwhile it is open sourced; all people can see the source code. If there are bugs in the source code, it can be used by people to discover the weakness of it.

•    Not appropriate for large applications

It will be challenging to use it for programming huge applications. Since the programming language is not highly modular, huge applications created out of the programming language will be hard to maintain.

•    Weak type

Unspoken changes may surprise unwary programmers and lead to unpredicted bugs. Misunderstanding between arrays and hash tables. This is slow and could be more rapidly done. There are often a few ways to complete a task. It is not strongly typed. It is interpreted and uses curly braces.

•    Poor Error Handling Method

The framework has an improper error handling method. It is not a proper solution for the developers. Therefore, as a qualified PHP developer, you will have to overcome it.

•    PHP is incapable of handling large number of apps

The technology is incapable of supporting a bunch of apps. It is highly tough to manage because, it is not competent modular. It already imitates the features of Java language.

 

What Is Python?

 

Python is a multi-paradigm, general-purpose, well understood, high-level programming language. Five years older than its competitor, Python was developed by Guido van Rossum back in 1989 as the ABC language replacement. By using Python, a programmer gets access to different programming styles, which helps him/her to create simple or complex programs, get faster results and carve code almost as if speaking in human language. Python got popular among the developers in 2000’s after the release of “Python2.0”. One of the main reasons why “Python2.0” got popular was because of one of its main feature, the complete Unicode support.

Unlike PHP, Python from the start was engineered as a full stack programming language, irrelative of web development. This is the reason why it is not as popular as PHP. On the web today there are less than 1% of websites is created and managed using Python.

 

Advantages of Python:

 

  • Programs are easy to read – Thanks to Python’s stylish syntax it is much easier to read and write than a lot of other web languages.
  • Easy to use – It gets a program to work in simple and straightforward way, which is why Python is broadly used for prototype development.
  • Easy to outspread – We can always add new modules that are applied and piled up in other web languages.
  • It supports object-oriented program designed with multiple inheritance and classes.
  • Progressive programming features – It has list comprehensions, generators and many other useful features.
  • Has many specialized interest groups – It has large public and many widely varying parts that all focus on different things, such as scientific endeavors or prototyping.

 

Disadvantages of Python:

 

  • Reputed to be slower than languages such as Java.
  • It does not really work well with multi-processor/multi-core systems.
  • It has limitations while accessing the database layer.
  • Python is a typed language which is typed with dynamism, so it has more errors that only show up during runtime and thus requires a lot more testing. Therefore, it has a lot of design restrictions.

For years and years debates have been going on about which of the languages is more user-friendly and most applicable to various tasks: Python or PHP? In spite of the many differences between these tools, which consist in a different composition, different spheres of application and logic, these languages, nevertheless, have a number of common properties.

 

Common Features of PHP and Python:

 

  • Both can be used for general purpose programming and scripting.
  • Both languages are well-interpreted, high-level languages that have dynamic typing.
  • Both are Open Source languages supported by large developer communities.
  • They are easily understood and easy to learn.
  • They both have support for method chaining.
  • Both of them are easy to extend in other web languages.
  • Both have support for the variable number of function arguments.
  • They have single statements for all data types.

 

We have finally got to the peak of our comparison. It’s time that we look at the main differences between PHP and Python which set them apart.  Without further ado, let’s get down to it!

Differences between PHP and Python:

 

Python Has a More Readable and Essential Code – Python’s design beliefs emphasizes code readability. This makes it easier for developers to write clean and organized code, regardless of the project’s scale or the program’s size. It’s easy to build complex applications in a small amount of time with Python.

Paradigms – Both of the languages have resemblances and feature a number of common programming paradigms. Python features support oriented with aspect and object, functional and well-structured programming styles. PHP has a functional, object-oriented, reflective, technical programming style.

Python is More Malleable but isn’t as good for developing web-applications – It can be used to develop all kinds of software and applications. It is also perfectly suited for creating scientific applications, prototyping, and applications that have to process huge amounts of data. It has a lot more flexibility than PHP but is not as good for producing web-applications.

PHP is better for Web-Development – PHP was created with web-development in mind, thus it comes with loads of implanted web development features. Writing websites is much easier to write in PHP than Python because Python is a general-purpose programming language. But with the right third-party modules, Python can be a very efficient web-development tool in that case.

Python is More Secure – Python is well-thought-out to be one of the most secure programming languages. It has several security features that make it great for swiftly writing complex applications with precise goals and functions in mind.

PHP applications have a lot of security problems but to tackle them one needs to add tools that enhance their security.

 

PHP vs PYTHON:

 

Who’s the best??

Nevertheless, to choose the best of two, at the end of the day, it comes down to the purpose of development. Similar in the creation of PHP and Python, before starting to learn the language or make someone develop your product, it is important to ask the question “what exactly do I want to get in the end?”

To build simple working sites and web applications, as the experience of developers around the world and statistics restate, PHP would be the best solution. On the other hand, Python would be the most ideal and convenient tool for the building of complex flexible products.

When it comes down for selection between PHP and Python for mobile development, take note that Python is not limited to the web development capabilities, which make it more flexible than PHP. All the major mobile platforms (IOS, Android, and Windows Mobile) have some kind of Python port or framework that allows developing native and web applications with a help of Python.

Thanks to its code of practice and logic, PHP is better applicable for web development exactly. Though there are ways to build mobile web applications over the PHP server-side backend, it is much harder as compared to Python.

Swift VS Objective-C: Which One Is More Suitable For Your Business?

Swift VS Objective-C

I want to start this post with a great line said by Paul Solt in InfoWorld, “Programming languages don’t die easily, but development shops that cling to fading paradigms do.” That line clears a lot of things for us. In the dynamic realm of coding and programming, sticking to one language will only bring pain and anguish to your business.

Hold On For A Second!!!

iPhones are popular to highlight class. The use of iPhone is pretty common nowadays. It makes one thing quite clear. When a business is developing a mobile app, they need to consider the iOS platform as many of their customers will be available there.

When we talk about iOS app development for a business, Objective-C is the language which is well-known and frequently practised as well. After WWDC 2014, we all experience a paradigm shift when the developer community of Apple introduced an object-oriented language Swift.

This is where a confusion surfaced gradually as people weren’t sure which language they should use to develop iOS applications. By the means of this post, we will spare you of the confusion which clouded most of the business owners. Which programming language to use, Objective-C or Swift?

Without further ado, let’s get you started,

A Brief Introduction of Swift

The reason always fascinated me for whom Apple introduced Swift for their programs and applications. Apple may not clear all its goals yet but with the release of Xcode6, Swift, and Playgrounds together indicates that they have intent to make the app development simple and attractive.

Introduction of Objective-C

Objective-C is from that period of time when they acquire the ground from the Windows. It was designed by Brad Cox and Tom Love in 1983. Since then, it was serving the developers a sacred ground to develop software for iOS. After Apple introduce Swift in Word Wide Developers Councils 2014, the paradigm shift.

Difference between Swift & Objective-C

In this section of the post, we will discuss the major points where both of these programming languages are different from each other and how to choose correctly for your mobile app development. So, let’s get you started,

·        The Core Structure

Objective-C is a completely class-based object-oriented language while Swift is an object-oriented language with block structure. Swift is authoritative yet functional in characteristic. Utilizing Objective-C and Swift simultaneously can be helpful in judging which one is better. If you look at the Objective-C structuring, it is quite complicated which hinders the testing and optimization processes. In case of Swift, optimization and testing procedure is quite easy which gives Swift an edge over Objective-C.

 

·        The Difference of Features

You know that both the languages are released by Apple Inc. Let’s see what they have to say about these two programming languages.

Objective-C is the primary programming language you use when writing software for OS X and iOS. It’s a superset of the C programming language and provides object-oriented capabilities and a dynamic runtime. Objective-C inherits the syntax, primitive types, and flow control statements of C and adds syntax for defining classes and methods. It also adds language-level support for object graph management and objects literals while providing dynamic typing and binding, deferring many responsibilities until runtime.”

Swift is a powerful and intuitive programming language for macOS, iOS, watchOS, and tvOS. Writing Swift code is interactive and fun, the syntax is concise yet expressive, and Swift includes modern features developers love. Swift code is safe by design, yet also produces software that runs lightning-fast.”

I didn’t state any of the two statements. These are described by Apple Inc. This gives ample of ideas what difference these two languages can make.

As per the above statements, Swift is comparatively easy and syntax based programming language with modern features. Allow me to jot down some of the features of both programming languages to clear the gap between them.

Features of Objective-C

  • In Objective-C classes is the object.
  • You can use dynamic typing.
  • You can also opt for static typing which is optional in Objective-C.
  • Messaging syntax is quite impressive and expressive.
  • It is simple and introspective as well.
  • With Objective-C, Apple technologies are accessible.

Features of Swift

  • Swift is designed for Safety by Apple Inc.
  • It is deemed to be very fast and powerful.
  • It consists of multiple interferences which make this programming language interactive as well.
  • You can add Namespaces.
  • There are multiple return types.
  • The syntax is improved and well advanced than Objective-C.
  • Swift is Objective-C interoperable.

·        Major Differences in Coding

The major reason to introduce Swift was to cater a proficient and simple way of programming. It makes Swift a far more flexible programming language than Objective-C. The coding of Objective-C is always considered to be difficult since its arrival in the developer’s community. The Apple Inc. developed the Swift with the features such as easy maintenance. Also, the code length of Swift is significantly small than that of Objective-C.

Some major coding differences between Swift & Objective-C are,

Objective-C

Swift

Requires Semicolon every time Closures Required
The header files Codes are generic that makes them simple to comprehend
Type needs to be declared There are multiple return types
KVO & custom setters You can use namespace
The Alloc & Init Liberty to use type interference

 

Which of the Programming Language is better for you?

With the above comments, I would like to state that it really depends on the nature of your business. However, if you believe the inputs of developers community, Swift is by far the most modern and advanced programming language than that of Objective-C.

It is once said by one great marketer that, always opt for something that is easily comprehensible. Easy comprehension and features are always the keys when we talk about selecting a programming language in mobile app development.

I know that in the realm of two programming language which is developed by Apple Inc. it is always difficult to choose the right side. But as per the modern technology, choosing a flexible solution is always preferable.

Seasia Infotech is equipped with a team of Swift programmers who can help you in your iOS mobile app development. If you want a quality iOS mobile application, you can opt for Seasia developers and let them handle the procedure for you.

Rest depends on you. I hope that by now you must have understood how you can easily choose Swift over Objective-C. Flexibility and features are the keys in the realm of developers and those who chose them right is the knight here.

Ciao and have a great day. If you feel any confusion then leave a comment and I will get back to you.