Native VS Hybrid VS Cross Platform Apps. Guess Who’ll Be the Winner

Native VS Hybrid VS Cross Platform Apps. Guess Who’ll Be the Winner

Mobile devices are an integral part of our life. There are numerous things around us but mobile is something we always keep close to ourselves. If your smartphone is lost, you will be paranoid. In that desperate time, your top most priority will be to purchase a new mobile phone to get along in the life.

Did you get that?

This is the relevance of the mobile phones in your life. Mobile is with us every second. As a business owner, it will be one of the most profound assets for reaching your prospects.

Yes, give it a thought and you will understand what point I am making.

With business perspective, the mobile platform is imperative. This is the principle reason for a business to develop a mobile app. It will give your business kudos and act as a quick platform to interact with your user and serve them well.

What’s next?

So, you have decided to develop a mobile app for your business. The next thing you will do here is to choose a platform where you want to develop the app. Choosing the right reaping ground is paramount. I believe this decision of choosing platform for mobile development entirely depends on the nature of your business.

The Secret War of Mobile Platforms

From the dawn of mobile apps, there is a war between the type of approaches is waging. No one can say when it starts and when it is going to end but it is there and it is happening. You must have heard about native apps and hybrid apps. Which will be the salvation for your business entirely depends in the nature of your business.

It is the main reason I decided to write a post about it to clear out some conflicting facts about the native and hybrid apps. In addition to that, I am also adding one more perspective which is the cross-platform app. With the help of this post, you can easily comprehend which approach is better for your business and which is not.

When this post will be over, you will thank me.

So, without further ado, let’s get you started.

Native VS Hybrid VS Cross Platform

As I mentioned above, the secret war between the different mobile apps is waging and you need to get it right if you want to leverage the complete benefit of the mobile application.

In this section of the post, I have distributed points regarding the different mobile development approaches covering all the advantages and disadvantages of them.

What is a Native Mobile App?

Let’s first understand what a native mobile app is. Native mobile apps are the most common type of apps. In layman’s language, they are the apps designed for a specific platform and developed in the languages accepted by these platforms. For instance, if you are designing a mobile app for iOS platform, then you will use Objective-C and Swift. On the other hand, if you are designing a mobile app for Android platform, then the accepted language will be Java.

Just to make things clear, the two big conglomerates Apple and Google made their stance quite clear in this. Google preferred Android while Apple sticks with its iOS. With that, they launched their own interface elements and development tools.

Ample amount of companies invest in native mobile apps. Why? Have a look at the benefits given below and you will understand why native applications are preferred.

The Benefits of Native Apps You Must Know

  • Since native applications are developed for the specific platform, they are deemed to be responsive and lightning fast.
  • They are meant to operate at the higher performance rate.
  • When we talk about user inputs and outputs, native apps are the best. They are interactive, smoother and intuitive.
  • As a native application is a design with respect to a particular platform, the developer has the full liberty to optimize the app as per the native platform by any means available.
  • You can also add an offline feature which you cannot find in a hybrid application.
  • The native SDKs allow you to access the device’s native features such as GPS. They are not dependent on open source libraries such as Ionic and Cordova.
  • A native UI allows the users to learn the app efficiently and quickly. In addition to that, the user experience is better and engaging.
  • The security of the native app is also very robust.

These points really make it easy to choose native applications over the hybrid. However, I reckon you to wait until the end.

Drawbacks of Native Apps

In this section, I want you to understand certain disadvantages of native apps. For a business, it is imperative to identify the disadvantages of native apps. There are possibilities that these disadvantages may or may not affect your business. But knowing them will certainly help you in the greater cause.

  • Developing native application is a tedious task. It requires separate development processes for every platform. Separate development process increases the development time significantly.
  • As the above point states, with separate development processes, it requires separate updates as well. It will increase the development time and cost significantly.
  • With different code base, it is always difficult to release same features on all platforms at the same time.
  • With variant platforms, the cost of development and maintenance of the mobile application is expensive.

Final Verdict on Native Mobile Application

If you are a business with limited budget, you might want to go for an alternative to native apps as it is expensive and the maintenance cost is also very high. If you are a business who must serve their audience well, then you should look at the costing and go for it. Native apps are user-friendly and lighting fast which ensures better and quality customer engagement.

What is a Hybrid Mobile App?

A hybrid mobile app is like native mobile app which a user can download from the app store of the platform. The real difference lies in the development process which is why it becomes crucial to understand the basic difference between a native and hybrid mobile app.

Let’s have a look at the benefits of a hybrid mobile app to get a comprehensive understanding to utilize them in business.

The Benefits of a Hybrid Mobile App

  • The hybrid mobile apps are built with the help of technologies such as HTML5, CSS, and JavaScript. This makes them functional through all the mobile platforms.
  • Writing single code for a mobile app means that you only need to write the code once. It will save a lot of development time and money.
  • You can run a hybrid mobile app as a progressive web app. This provides user easiness.
  • Hardware-based performance acceleration of a hybrid app is same as of native app.
  • Hybrid apps also have good user experience and performance across platforms.

Isn’t Sweet?

But wait, before you make your final decision, you might want to have a look at some of the disadvantages of the hybrid mobile app.

Drawbacks of Hybrid Apps

  • Hybrid apps perform same for most of the apps except some applications such as 3D, HD games, and other high-graphics oriented apps.
  • A hybrid app must have a native plugin to access the basic platform functions such as the touch ID and camera. If there is no native plugin for that, then it is a tedious task to develop for a mobile developer.
  • All the hybrid mobile apps are dependent on open source frameworks and libraries such as Ionic and Cordova.

 

So, what do you understand from this differentiation?

Final Verdict on Hybrid Mobile Application

If your business has a low budget, you can leverage hybrid mobile app development which will cost under your budget. If your business has ample of the budget, then you can still opt for it and for functions like touch ID and other, you can develop codes to enable it in the mobile app.

A Cross Browser Solution You Might Be Interested In

 

A cross-browser mobile app is a type of hybrid application which will work in all type of platforms. You might be wondering why it is different from a hybrid mobile app. Well, this approach is deemed to be a developer-friendly approach. The amount of code required to develop a mobile app in this approach is the key difference. A developer requires a significant low volume of code to develop a cross-browser mobile app.

Maybe this can be your way out. Give me your thoughts on this via comment and I will get back to you as soon as possible. Till then adios and have a good day.

6 Best NFC Payment Apps That Provides an Extra Layer of Security

6 Best NFC Payment Apps That Provides an Extra Layer of Security

Integral to each contactless mobile activity is a small microchip and radio receiving wire directing the tap-and-go task that is NFC (near field communication). NFC encryption innovation is changing the way users get data, make instalments, and offer information across devices. The innovation has already been embraced in Europe, Asia, and increasing expanding popularity in North America.

How it Works?

With NFC, a user just needs to touch or show his phone to an enabled device and he will be able to share data without manually building up a connection. Today, this innovation has been set in Android, Windows phones and iOS and because of this; NFC has turned out to be more important than any other technology in recent times, particularly when it’s the matter about mobile payments.

After installing the payment app on your phone, you will just need to tap the phone on the credit card terminal and a connection will be made utilizing NFC. Now, you might be requested to scan your finger or enter a password to support the transaction. The transaction is then approved with a different chip called the SE (secure element), which transfers that approval back to the NFC modem. From that point, the instalment wraps up a similar way it would in a conventional credit card swipe exchange.

Presently, there are a few NFC compatible cell phones, for example, Samsung’s Galaxy Series, Google’s Nexus Series, and the iPhone. A few organizations are currently onboard in utilizing this innovation. Look at the following best NFC applications that can provide an extra layer of security to your transactions.

6 Best NFC Payment Applications for Tap and Pay

1.  Apple Pay

The application has been around since 2014. You can utilize it to make payments in shops, and if you have a Mac, you can likewise utilize it for making the payments online. In the same way as other applications, Apple Pay’s real security defend is tokenization. Rather than saving your real credit cards numbers on the systems, the application makes virtual account numbers.

Apple Pay

Your iPhone needs you to lock your screen utilizing a password and Touch ID to permit Apple Pay and you can likewise utilize Touch ID or your password to approve payments.

In case you need some extra security, you can pick a 6-digit code as opposed to the customary 4-digit PIN. The only hazard is losing your phone or having it stolen; in this way, it is imperative to turn on “Find My iPhone” that enables you to turn on Lost Mode to suspend Apple Pay or to delete it remotely. To disallow Apple Pay, you can utilize iCloud too.

2. Android Pay

For Android-powered phones, Android Pay is an NFC payment application for Android that can be utilized to tap and pay at various locations. You can utilize it to make in-application payments. Google Wallet has been supplanted by Android Pay and you can use to send cash to your family and companions.

Android Pay

The app enables you to utilize the most of your debit or credit cards from significant card brands, including American Express, Discover Cards, etc. You can likewise utilize cards issued by numerous extensive banks including Bank of America, Wells Fargo and Citi. A full list of participating banks is accessible on the Android Pay site.

You can without much of a stretch utilize this application to pay for things within applications on your phone and in a wide assortment of real-life stores and even a few vending machines. A lot of major mobile phone carriers like T-Mobile, AT&T, Verizon additionally accepts payments through this service.

3. PayPal

Sending cash or paying online within minutes to anyone in this world is now possible with PayPal. Download this magnificent application on your device and deal with all the ways you get, send and spend money at a glance.

paypal

Users of this application can immediately transfer cash to PayPal account holders in more than 100 nations utilizing the cell phone. When they get cash in their account, they can spend the cash on the web or pull it back with only a solitary tap. This free application also enables you to send cash to companions in the US from your bank or PayPal balance.

The best thing about this application is at whatever point you get, send and spend cash with PayPal, it sends a notification instantly to enable you to track everything. Regardless of whether you are making use of PayPal credit, your bank/credit or debit card or your balance in PayPal, you can without much of a stretch discover anything you need to manage everything in this safe payment application.

4. Samsung Pay

Challenging to Apple Pay and Android Pay there is another pay named as Samsung Pay – It also makes use of near-field communication innovation to process payments at the tap-to-pay portal. But, Samsung Pay also gives compatibility with all other magnetic stripe terminals.

samsung pay

Utilizing Samsung Pay, just by waving your Samsung gadget close to a terminal you can pay for products and ventures effortlessly as opposed to swiping a Mastercard or providing your payment data.

5. Square Wallet

Compatible with Android and iOS platform, Square Wallet functions like Lemon Wallet, however with some extra features. You can connect your Mastercard to the application, but instead of paying directly with the Mastercard, it requires the utilization of merchant cards.

Square Wallet

In this manner, Square Wallet application works incredibly. As this application is area based, the store gets to know that you are requesting something and will charge it to the card connected to your Square account.

Offering hands-free checkout alternative, the application enables you to bookmark your favourite shipper. You just need to say your name at the time of checkout. As you visit these stores, you can earn rewards that you can use on your following visit.

6. Visa payWave

Visa payWave is a widely used and secure NFC Payment application. It will enable you to invest less time at the money counter and give you the opportunity to do the things that matter most to you.

Visa payWave

Visa payWave contactless cards are as secure as other Visa chip cards. They have the same levels of security, which guarantees that you are protected from phoney or unforeseen dealings.

Last Words

Digital transformations have changed the world and each startup has embraced the contactless payment frameworks. In future, we will pay with our phones and NFC applications are the ticket to that wonderful future. Because of the numerous current Mastercard information breaches, now is the great time to use a solution that shields our wallets from robbery and fraud.

Numerous retailers already use NFC-based contactless pay terminals set up, making the change to mobile payments simple. Smartphones like Apple’s iPhone 6 and 6 plus and those that are compatible with Google Wallet can right now utilize these terminals. So, let’s start integrating it in our businesses too.

 

Advanced Meta Tags To Boost Your Website Traffic

Advanced Meta Tags To Boost Your Website Traffic

Meta Tags are bits of data, noticeable to the search engines. The main objective of this is to make it simpler for them to discover pages, relevant to a searchers inquiry. These are a fragment of the HTML of your web pages and are included into your code as your site is built up. Most of the CMS (Content Management Systems) will give you with the choice to include and alter your Meta Tags with no improvement work.

Meta Tags has three significant fragments. Lets’ have a look at the detailed description of these three and why each one is valuable.

1. Title Tag

This is the very first thing a search engine wants to see on your website. It’s specifically the name of your definite pages. This is displayed in two places – blue link above the snippet in the Search Engine Result Page (SERP) and text in the browser tab.

In case you need a different title that integrates your keywords to display on the search engine results, at that point title tag is important. This is awesome for giving clients a rapid idea regarding what type of content to expect, hence expanding your active clicking factor and target visitors and customers.

This Meta component must be carefully considered. To begin with, it must be comprised of less than 70 characters to assure that the complete title is displayed and seen at a speedy rate. Secondly, stuff your main keywords in such a way that they would be displayed in bold on the search engine results page. Also, remain away from the keyword spamming.

This tag is a direct SEO signal that has a great impact on the search engines and how they rank. It also affects your prospective visitors as they more likely click through from SERP if the tag is well-written and relevant to their enquiry.

2. Description Tag

This tag is a summary of the content which appears on your webpage. Meta Description is about the sales of your webpage. It is the chance to convince the prospective visitors to click through from search to the site. This must be very much concise, well-written and optimized for the same keyword or phrase.

What is your website or page all about? Explain about this in the description tag so that the search engines will have the capability to recognize which is a valid summary of your webpage. This summary will likely appear on SERPs as snippets situated under your URL.

You might have individual description tags for your web pages and blog posts. In this manner, if the first keywords or first actual picture on the webpage doesn’t involve keywords or don’t specify the content, these will not be the one which is displayed on the search results. Your Meta description is the one that is displayed.

Assure that your Meta description should be 150 to 160 characters in length, with keywords stuffed, ideally a unique one for every page. Ensure to write every description as an approach to lure your intended audience to tap on the URL. In case you have an excessive number of pages on your website, simply make use of description for the most significant and basic pages. While Google and the main search engines don’t make use of Meta description as a basis of ranking, a more useful Meta description will enhance the click-through rates that will have a great impact on your ranking.

This tag is also known as non-direct SEO signal. It doesn’t have an impact on the search engine in any meaningful manner, but affect your prospective visitors to click through or not. A well-written and unique description will enhance your search for the site conversion.

3. Keyword Tag

The third segment of a Meta tag is the keywords. These are the words or an expression that tells about your site completely and what it is for. The keywords could be the prospective search queries which you believe that must be used by your intended market.

Previously, keyword tag was everything for search. Since the web turned out to be more commercial in nature, ‘keyword stuffing’ turned into an SEO pattern and it was not long before the search engines quit looking at the keywords tag. It is mostly assumed that the Meta keyword tag is no longer used and is no longer valuable; however, you should prefer to use it. Make sure to make accurate usage it. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.

How Will These Tags Affect SEO?

All of the Meta tag components as discussed above still influence your website SEO, despite not being a fragment of Google ranking factors any longer. You need to understand that Meta tags are till now used by a search engine in order to validate and examine your website speciality and content based on the title, description and keywords which you have mentioned within your codes. Subsequently, your website will possibly have greater credibility when you have these Meta tags in place, given that they do verify your content.

Moreover, these Meta tags are exceptionally useful in improving your clicking rate. When web users or searchers look that your title and description is eye-catching, they are probably to pick your URL over others. This is particularly true if you are capable in capturing the main or essential message of the content through these Meta tags and your content ends up being the one which we will be of most use to what the searcher wants or needs. This is very useful for the clients as they don’t need to invest so much time clicking on the URLs with same content which turns out to NOT have the information they are searching for.

Meta tags are much helpful as they capture the attention of users, lure clicks and conversations and also promote your branding. These are a pitch for your website, products and services.

Which e-Commerce Platforms Is Best – OpenCart, WooCommerce, Magento, or Shopify?

Which e-Commerce Platforms Is Best –Shopify, Magento, WooCommerce or OpenCart?

If you are planning on building an online store, selecting an e-Commerce platform is one of the most vital steps you will take as an entrepreneur. When you analyze e-Commerce platforms it can be extremely difficult to tell how minor differences in functions and performance can majorly affect your sales.

In this article, we will compare features like user-friendliness, pricing, SEO optimization and designs of the best e-Commerce platforms to empower you to select the appropriate platform for your business.

The market of e-Commerce platforms isn’t a small one, there are truly many alternatives available – some may have a simple feel; however, that isn’t generally enough, while some may feel to a great degree jumbled and give less expensive rates and costs. We hope after reading this article, you will be able to decide which platform addresses your issues and plays out the best.

1. Shopify

With a number of online customers; Shopify is undoubtedly the leading online platform when it comes to building an e-Commerce store. It is a hosted shopping cart that implies all the code issues are taken care of by Shopify, in spite of that; it gives you full control over the coding (HTML and CSS) of your site.

Today, Shopify is the most reliable e-Commerce platform that serves more than 325,000 businesses around the world. If you are planning to build a complex, still simple to-utilize online platform to offer products, Shopify is the thing that you require. It is a great e-Commerce builder.

The real advantage of Shopify is the community support that you can get if there is ever any issue that may happen amid the setup and post-setup process.

A few advantages of Shopify include:

User-friendliness: It has simple tools, drag and drop interface and simple theme altering advantages that give seamless user experience even to beginners. It has uncomplicated steps to check out as well.

Pricing: It offers 14-day free trial, after that, you have to purchase a month to month subscription, where the costs begin from $29 for the basic plan.

 SEO Optimization: It incorporates essential SEO features in all plans: editable Meta descriptions, title tags, pages URLs, ALT labels for pictures and so on.

Templates and Designs: It has a huge, imagery theme store where you can get wonderfully designed and responsive e-business layouts.

2. Magento

Second on our list is Magento. It is presently known as the most flexible e-commerce platform. Being actually a perfect work of software craftsmanship, it offers boundless possibilities for technically savvy store proprietors.

Magento supports numerous currencies and tax rates per area, item type or client group. It has the simple integration with various payment frameworks such as Paypal.

Magento comes with a professional look and well-organized classes. It offers the first class e-Commerce functionality and loads of choices to enable you in building your ideal online store. Everything is incorporated into it from promotions to private deals and client segmentation.

A few advantages of Magento include:

User-friendliness: With the arrival of Magento 2.0 the platform moved toward becoming easy to use. But, when compared with Shopify, it lacks somewhere in user-friendliness. Hence, it isn’t the best alternative for the individuals who have less tech knowledge.

Pricing: When it comes to cost, Magento can offer two options; Magento CE (Community Edition) and Magento EE (Enterprise Edition). The EC version is free to download and utilize and you don’t require any month to month subscription for EC. While the pricing for EE will rely on the size of your business.

Search engine optimization: Here Magento is among leading e-Commerce platform since it is to a great degree SEO-optimized and offers a lot of SEO functionality. Bunches of SEO settings are accessible in Magento out of the box. Among them are Meta tags for home pages, products, image optimization, canonical tags for products and categories, alters of robot.txt, and so on.

Templates and Designs: Being one of the most popular e-Commerce platforms, Magento offer its users extremely beautiful and attractive themes and templates. Its design options are extremely clean and friendly to responsive designs. Magento offers both; free as well as paid templates.

3. WooCommerce

WooCommerce is among world’s most loved e-Commerce platform. It comes as a free module to Industry ruling content management system (CMS) WordPress. It is an ideal solution for the individuals who need to build their own web store from the beginning or begin offering products utilizing their current WordPress blog or site.

WooCommerce is an adaptable open source platform. That implies its code is openly accessible for you to see, alter, and contribute. It makes WooCommerce a profoundly adaptable platform.

A few advantages of WooCommerce include:

User-friendliness: It is a user-friendly platform. But, it’s a little more challenging than Shopify, when it comes to setting a store.

It is a plugin, not a membership-based platform like Shopify, which implies that you have to deal with a few things before working with WooCommerce. After all, it is less confounded and less demanding being used than Magento.

Prices and extra costs: It is free of cost e-Commerce plugin with free updates. However, if you require something more than just basic options, it provides priced extensions for Search Engine Optimization, more payment gateways and others. Its official extension pricing begins at $29.

SEO Optimization: WooCommerce just takes benefits of WordPress content integration, or what’s accessible through outsider plugins. Thus, WooCommerce gives you to great degree SEO-particular alternatives. It is because of the fact that WooCommerce is based on WordPress, which offers boundless SEO potential.

E-Commerce Templates and Design: To be straightforward, WooCommerce has major benefits over Magento and Shopify with regards to designs. What does it mean? Putting aside particular WooCommerce themes, you can make any WordPress theme work with your plugin. There are many those layouts on the web.

4. OpenCart

It is a free open-source platform and an ideal match for small or medium-sized organizations. This platform is based on PHP, therefore, any individual would benefit from the background in PHP.

OpenCart also offers a core extension model, so if a greater functionality is required, you need to install a few add-ons. Luckily, OpenCart has a tremendous range of extensions, around 14,000.

OpenCart can give great site speed because of running on AJAX technology. It is stacked with every single function client needs from e-Commerce solution. Also, OpenCart multi-store function enables its clients to monitor and manage various stores from a solitary Admin panel. Furthermore, OpenCart permits to have shopping cart facilities, upload boundless products, categorize them, and so on.

A few advantages of OpenCart include:

User-friendliness: It is a fairly user-friendly and powerful platform which accompanies an exceptionally intuitive and well-designed interface. It’s simpler than Magento, however more troublesome being used than WooCommerce. Even with constrained technical knowledge, you can without much of a stretch add, change or alter inside OpenCart without any headaches.

Prices and extra costs: When it comes to e-Commerce open-source platforms, the word ‘free’ sounds dubious. Obviously, OpenCart is free to download, utilize and even upgrade, but, it doesn’t imply that you will run your store without any charges.

Considering that you are responsible for your security and hosting, fundamental costs will incorporate the domain name, SSL certificate and hosting. So, this is clear that you have to spend a significant sum of cash for purchasing different extensions.

Website optimization: When it comes to SEO, OpenCart is neither preferred nor worse than any other platform mentioned in our list. It has all fundamental SEO features you’d anticipate from a top of the line e-commerce platform and can take your products into the top positions easily. There are also a lot of amazing plugins if you need to give your OpenCart SEO performance some additional boost.

E-Commerce Templates and Design: OpenCart offers a lot of professionally designed and responsive templates. There are a number of them accessible, both free and paid, capable of giving your store the exceptionally alluring look. All things considered, you’d need some fundamental knowledge of CSS, HTML and JavaScript to apply them to your store legitimately. This makes template administration in OpenCart more mind-boggling than in WooCommerce or Shopify.

Conclusion

Taking everything into account, it is worth saying that all the above-mentioned platforms in our comparison list have bunches of comparative and diverse dazzling features they can gladly boast of. If the post helped you in finding the e-Commerce platform that matches your objectives and desires that implies we were striving not for nothing. If you are still confused, you can always contact the experienced web developers at Seasia Infotech for help.

10 Questions You Must Ask While Hiring a Web Design Company

10 Questions to Ask a Web Designing Company Before Hiring

Investing in a new business website is a big decision and can be a very costly proposition. So, before deciding which web design company you are going to hire, make sure to know what exactly you will get and how it will help you in expanding your business.

To enable you to choose the right firm, we have made a list of questions that you can ask your potential design firm today. Try them for better results.

1. How big is your team and how much experience do you have?

A good company is that which has a full team with them; development team, design team, testing team and as well as the marketing team. A large number of design companies do not offer the development and marketing services which are vital needs in the handling of your project.

You should also ask how much experience the organizations have in the designing. Experience is the key here. A company, been long in the business and which has done same tasks like yours will effortlessly have the capacity to deal with your project and will give you the wanted results.

2. Which is the field you specialize in?

Nowadays, website design companies are a complete package. They can do all development and design work along with testing and even have their own digital marketing teams as well. You have to see whether the companies you are investigating have every one of these services or not and how great they are with their work.

Web design and development is a vast field and there are a lot of domains in this field, for example, e-commerce website development, community building website development, mobile device websites and so on. Try to find out a company who has experience of working in the same domain as yours. For example, if you want an e-commerce website, try finding out a company that has experience in delivering such project earlier.

Ask for their specializations and check out the work done by them. If possible, ask for the links to websites developed by them and select accordingly.

The developers at Seasia Infotech have developed hundreds of websites in past 17 years. The list starts with real estate verticals to healthcare and from government verticals to e-commerce. Detailed estimated breakdown of projects based on different verticals are given below:

  1. No. of websites developed related to Healthcare Industries – 70-80
  2. No. of websites developed related to eCommerce Industries – 100-150
  3. No. of websites developed related to Real Estate Industries – 70-80
  4. No. of websites developed related to Geo-location and navigation – 80-90

The developers here have made their hands dirty and feet wet with everything in web development and designing. So, if you are looking for a reliable organization to work with, look no other company than Seasia Infotech.

3. Can I know the process that you will follow while handling my project?

Inquire the working procedure of your website design company. Every design firm has their own internal website design process which may fluctuate from each other. Generally, there are five phases of website design process and these are:

  1. Research and Planning
  2. Designing
  3. Developing
  4. Testing
  5. Launching

Get to know who will be the project manager or the individual staff who will be engaged in your project. Ask him/her if you could get the continuous updates and report of your project from time to time with the goal that you can know the progress of your project and as well, give your essential feedback to them.

4. Will my project be dealt with completely in-house?

It is found that a lot of website design companies outsource their project from other companies. Generally, the development part of the site is left to be done by the third party organization. You may just care about the project completion and be okay with your project being out-sourced.
It may not look like an important issue but rather, it is most likely an issue to consider. If the potential agency is outsourcing their tasks then, do discover to whom they are outsourcing it and ensure that your project is finished on given due date inside your financial plan and meets every one of your necessities.

5. How would you base your pricing? Will this be hourly, or flat-fee depending on the task? What is your payment policy?

It is a normal practice in this industry to do a little analysis in advance, underbid a task and after that raise, the cost on customers as the website is being built. A lot of web design company companies do this. But, the best company is that who tells you clearly about their payment options and overall cost that is required for the completion of your project, before starting the tasks.

Nowadays, software companies utilize two approaches for pricing and these are: fixed and hourly. If a client hires a company on fixed price, the company will charge a predefined cost for the venture. In this case, a client cannot make changes to his requirements while the project is in development.
While on hourly basis, a client can make changes to the requirements and the company will charge them depending on the time and potential they have given while accomplishing the client’s goals. So, make sure to clarify which pricing method you are going to use before hiring any software development company.

While the hourly billing provides you more flexibility and clear communication with your developer, a fixed price billing mode helps you in managing your budget effectively. Both the payment modes have their own advantages and disadvantages. So, you should select depending upon your requirements and budget.

6. Do you have an SEO expert in your team?

If a website is a vehicle then SEO is the fuel for it. Without fuel, a vehicle can’t run and is of no use. Additionally, just building website won’t bring your business what you need. Without doing SEO and positioning high in web crawler, you will never have the capacity to find the business or your potential customers.

Find out if the team you are hiring has knowledge of SEO friendly web design or not. A few companies (like we at Seasia Infotech) also provide content writing services which are an added advantage for you. They provide you content as per your requirement & design layout and you don’t need to hire other companies for making adjustments to content as per the site design.

While developing a website, it is necessary to keep in mind the aspects of SEO to rank higher in search engines which will result in higher traffic to your website.

Seo and Mobile Friendly Design

7. Will my website be mobile friendly?

A responsive website is a site which can be seen on all gadgets like desktop, mobile, tablets, and so on. Google has affirmed that more searches are found on mobile as compared to desktop. After Google Mobile-Friendly Algorithm, Google has been giving priority to those websites which are mobile friendly. Find whether the team you are going to hire is very much aware of this update and request them to make your site mobile friendly.

8. Will I have the capacity to make improvements to my site in future?

Once your website is built, you may need to update it in future. To do that, you must be familiar with your website and should be agreeable to make update yourself. Some of the design teams prepare you or your staffs and enable you to make future updates through CMS but, the remaining does not enable you to do as such. They just enable the changes to be made by themselves with an extra charge. So, you have to discover the approach of your potential web design organization on this.

9. Will you completely custom design my site or utilize the customized theme?

Above all, you have to know the difference between the custom and the customized theme. In a custom-built site, each pixel and format is constructed by the firm itself and you get the website absolutely hand-coded by the qualified engineers of the firm. It will be unique and you will be the only person supporting it on the web.

Though, the customized theme can be utilized by anybody. It is affordable as you have both the free and premium options of the theme. Numerous website design firms utilize customized themes to develop a site which is less demanding, quicker and affordable way. Ask your design firm how they will build your site and tell them your interests as well.

10. Can you provide your client references?

Experiencing the customer references is an ideal approach to know how proficient your potential web development and design organization is. Approach your web design organization for references or you can also check them on the web. If the organization is well reputed and been in the business for long-time, you will surely get the customer reviews somewhere. See how happy their old or existing customers are with their results and services.

With the above mentioned 10 questions, you are definitely going to find the best web design company and will maintain a strategic distance from the major pitfalls which is the main reason of the failure of many projects. Try not to be very quick in finding the website design organization, take as much time as is needed. Pour all inquiries that you have to the potential website design firm and after you get every one of your questions cleared and if you believe you can trust the firm at that point, hire them.

Agile Innovation – Delivering Innovation in the Agile Model

Agile Innovation - Delivering Innovation in the Agile Model

Based on the proven success of Agile as a software development methodology, I would like to mention here that Agile has provided a comprehensive, customizable, solution to the key improvement needs in the critical performance areas viz. made-to-custom-needs, strategic planning, Go-to-market success, high efficiency and successful client engagement.

When we continuously adapt our ‘innovation and research work’ and thrive relentlessly on the same on an ongoing basis, we have in a way adapted agile innovation. The most successful of innovators are those who push the competitors out by reshaping the market and hence coercing it to ‘adapt’ the innovation. At the start of things this sounds unachievable; hence the agile, incremental approach becomes the necessity of the times to ‘lead the completion’.

Agile-Methodology

There is almost no doubt in saying that Agile is more suited for innovative organizations than conventional waterfall methods are. However, is agility the natural way to innovation? In case you take a gander at the principles behind the Agile Manifesto, the first one says: “Our highest priority is to fulfill the client’s need through the early and regular delivery of valuable and useful software.” This is tied in with delivering something some client needs, wants and will pay for. This is all about finding and satisfying requirements. This isn’t about developing cool things nobody else has ever wanted before.

It’s right that agile uses a lot of procedures for innovativeness, for example, face-to-face communication, iterative work, and quick feedback, to name only the most vital ones. Also, it promotes an idea that software development is an act of development and invention, as opposed to an act of production, thus making it an innovative act. But, it also puts the IT development under the nearby control of the business, with backlogs, planning workshops, prioritization, item owners, and so on.

The agile strategy has helped create & implement the best ideas, develop them with the highest efficiency, work together more profitably to achieve breakthroughs. When we talk about innovation, it does not simply imply that copying the strategies adopted by other successful organizations can produce the desired results. Collaboration and implementation with an approach to suit the style and working of our own organization can only bring success. So innovation needs to be nurtured, properly planned for execution and executed step-by-step, taking into consideration alterations/ customizations needed in the way of its implementation. Hence ‘agile innovation accommodates and takes in its stride the practical, actionable changes or customizations needed for achieving a greater competitive advantage.

The functional and technical landscape is changing rapidly, which affects the overall quality of the mobile application. In order to enhance the quality, agile software development offers easy systems and techniques to maintain a focus on the fast delivery by prioritizing the most important features.

Innovation is the key

Key Insights:

• Innovation efforts can help accelerate to achieve even greater competitive advantage

• An organization needs to develop a culture of innovation, greater engagement (both external & within) and rich collaboration

• Implement your own customized & unique plans to enhance collaborative innovation

• Develop key leadership goals and work in-line towards achieving them through agile innovation

• Integrate key agility principles into management planning decisions for continuous improvement

• Explore novel approaches to initiate large-scale innovation while implementing agility

• Leverage the best technology/ tools to accelerate innovation, minimize risk and promote participation across the organization

• The agile approach is all about working with speed, efficiency and quality, and ultimately reaching out successful in the market, addressing all impediments on the way, and stealthily moving ahead of the competition.

• In the long run, with agile innovation, the organization moves ahead of the disruptions, with less expenditure in mitigating risks on the way and becoming ‘the star of innovation’. Hence, it is in fact a revolutionary approach to success in innovation, because taking a big leap forward in innovation is possible only if you have speed all along.

It is clearly evident that for all businesses large or small, to thrive means to innovate or else die. As per Earnest & Young, 53% companies say that they cannot rely purely on internal innovation and 66% say that collaboration is the key to achieving strategic goals for innovation, and the failure to collaborate at the right time is a bigger disadvantage. Hence – set a vision, clearly set the goals to achieve the same, collaborate and innovate with agile. That’s the success mantra!

Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

What’s Special in Apple iOS 11.2.5 Update?

What's Special in Apple iOS 11.2.5 Update

Apple just released the mysteriously named iOS 11.2.5 update for iPhone, iPad and iPod touch to both developers and public beta testers. IOS 11.2.2 was the previous release by Apple and the company gave no reason for breaking the sequential numbering for the very first time in the iOS history. However, you don’t need to be very much excited about this update as wide ranges of problem are currently being reported.

So should you update? Here is everything you need to know about.

Is there something special in iOS 11.2.5?

ios

Apple will automatically prompt the notification on your handset for the update of iOS 11.2.5. But, in case that’s not happening, you can trigger the update yourself by heading to Settings>General>Software update. Apple iOS beta testers will need to unroll their device for the update to show up; particularly if you are running the major new iOS 11.3 beta.

iOS update changes in size (diverse features or fixes apply to various devices) however iOS 11.2.5 is bigger than your standard ‘minor point’ update – circa 50-100MB – tipping the scales at up to 178MB.

Note: If you are running iOS 10 (or even iOS 9), at that point iOS 11.2.5 will roll up the substantial iOS 11 updates into a solitary major upgrade making it tip the scales at a few gigabytes.

No JailBreaker

Truly, loyal jailbreakers should stay away from this one. In spite of Google releasing iOS 11.2.2 exploit details, iOS 11.2.5 is different and there’s no jailbreak as of now accessible for it.

With respect to the underlying iOS 11.2.5 stability reports, there is a great as well as a bad news for the users. The great news is iOS 11.2.5 doesn’t right now have any overwhelming issue influencing a large number of users. The bad news that upgraders are revealing is that it has a surprisingly wide range of more confined ones.

ios-11

These incorporate lock screen issues, inside and out bricking of gadgets, ringtone errors, performance drops, Apple Watch pairing issues, CarPlay issues with Ford and Skoda and degraded Wi-Fi. Definitely, the huge battery life drops revealed as far back as iOS 11 initially launched in September are showing a small sign of abating either.

Suggested Read: Everything Apple Announced at The iPhone X Event: Highlights

So What Do You Get?

Although iOS 11.2.5 contains little to make you excited and update (it isn’t necessary like in case of iOS 11.2.2), it breaks the box for minor point releases by having something more than just the bug fixes. Apple’s release note says: “iOS 11.2.5 incorporates support for HomePod and acquaints the capacity for Siri to read the news (UK, Australia and US only). And additionally incorporates bug fixes and improvements.”

Both these features are clear as crystal. HomePod pre-orders start January 26th with a discharge on February ninth so support was required and Siri’s new reading is activated if you ask some information about news of the day by means of a hands-free technique like stating “Hello Siri”. This uses Podcast news and you can browse any semblance of NPR, Fox News, CNN and Washington Post and can be tweaked if you want to get some information about games, music news or business.

Not said in the notes, but worth mentioning is iOS 11.2.5 brings another UI for sound controls in the music widget. This shows all the playback sources exclusively instead of amalgamating them and makes it easy to flip between sources. There is also Voiceover accessibility support with travel destination and AirPod battery levels now ready to be perused out.

Read also: Facing Problems With IOS 11? Here is How to Fix Them

Concerning security, Apple’s page records fixes for vulnerabilities in Bluetooth, WebKit, and audio playback and there are bug fixes for the Phone application (incomplete call lists), Messages (muddled conversations), Mail, and CarPlay (freezing when hopping different tracks).

Last Words

For the individuals who hold fire, you shouldn’t need to wait for the following update. That will be iOS 11.3 and it is the huge one. It brings the detailed battery diagnostics and clarity clients have demanded ever since the shutdown debacle started well over a year prior.

While long late, iOS 11.3 will also give clients control over how their iPhones and iPads work as their batteries corrupt and forthright warnings when the battery ought to be replaced.

Machine Learning: A Vital Aspect for Mobile Apps

machine-learning

The innovation that guarantees to bring huge changes to the world in coming years is machine learning. Machine learning (ML) is a subfield of the Artificial Intelligence and is getting the spotlight in various industries.

ML will bring a new era in software development field where PCs, devices and other gadgets will not require special programming to finish tasks any longer. Rather, they can gather and analyze information that is expected to reach appropriate conclusions and learn amid program execution. Presently, machines can gather past experience with a specific end goal to make decisions. The process of learning requires special algorithms that would instruct machines.

Machine Learning Application Areas

Machine learning is an extremely multidisciplinary field and you can discover its execution at the intersection of science, technologies and business.

Use of Machine Learning in Robotics

Engineering incorporates not only mechanisms, but as well as cognitive technologies. Today, we are seeing the rise of the era where robots are helping people with work, household tasks and are also taking care of several things for them. Individuals manage with these machines with voice command or program tool activities with just a couple of taps on their smart phone’s screen. All it needs is a machine learning feature for correct execution.

Implementation of Machine Learning in Data Mining

The industry of data mining serves to analyze huge data and to find interesting, non-clear connections within a significant set of data. It comprises of the data storage, upkeep and the actual examination. Here ML gives both; a set of apparatuses and the learning algorithm to find every single relationship.

Application of Machine Learning in Finance

In finance, machine learning algos are widely utilized for anticipating future trends, bubbles and crashes. For instance, custom software can inspect a wide range of information about borrowers, for example, a history of past transactions and social media activities to decide the FICO score. On the other hand, the framework can bring a result by considering portfolio optimization and send proposals directly to the smartphone.

Application of Machine Learning in eCommerce

For eCommerce, machine learning opens new opportunities for improved revenue and enhanced customer experience. Such retail giants, like Amazon and eBay effectively proved it. However, these tools are also available for little players. Machine learning can be used in providing product recommendations to the customers. It can also be used in image recognition, Shipping cost estimation, Fraud detection and prevention and as well as in Product Search.

What Machine Learning Brings To Your App

Personalization

It is quite difficult to match your application’s functionalities with various groups of users. Consider transportation applications when you deal with both customers and drivers or child applications when you have to convince guardians and kids about the advantages provided by your application. The appropriate answer is to analyze the information with the help of machine learning and to offer everyone what they truly need.

Productive Searching

When users enter particular keywords in the search fields, they hope to get the written information exactly according to their concerns. It is necessary to prove them that you can tackle their issues like you guaranteed. Else, they won’t open your application again.

Suggested Read: Top Mobile App Development Trends That Will Rule in 2018

Fraud Control

It is imperative to mention about machine learning’s usability in mobile promotions when you should serve relevant advertisements to your target users. Also, this system helps you to comprehend if your application is vulnerable or it is sufficiently trustful to give information following high standards of security.

Visual and Audio Recognition

Because of neural systems which is a special model of machine learning procedure, applications can identify different faces with the purpose of adding diverse masks and to recognize distinctive words for translation.

A Few Examples of Machine Learning

Google

Google just celebrated its nineteenth anniversary and it is most likely one of the organizations which own the biggest amount of data. Because of this perspective, you can watch machine learning impacts in each sector powered by Google. From Google Search to Google Translate, Gmail and Google Maps, all of them are using different types of machine learning.

Snapchat Filters

Snapchat is an extremely successful example of Machine Learning. Seemingly very simple, the algorithms behind Snapchat Lenses are extremely complex and they are completely based on machine learning.

Shazam

Everyone knows the Shazam application; however, how often did you imagine how it is possible to perceive this amazing number of songs, so rapidly? It is all because of powerful machine learning algorithms.

Conclusion

For the time being, we are just at the start of a machine learning era. Unlike different areas of AI, machine learning has turned into a reality that we can feel and estimate all facilities of. By developing mobile applications for your business and incorporating ML algorithms with it, you can lead in your respective industries.

Serverless / AWS Lambda – Our Viewpoint, Where is This Going, Fad vs Something Great?

Serverless / AWS Lambda - Our Viewpoint, Where is This Going, Fad vs Something Great

The Serverless architecture is a CLI device that empowers clients to create and send automatic scaling, pay per execution, occasion driven functions.

Serverless computing enables you to create and run applications and services without worrying about the servers. Serverless apps do not need you to provide and manage any servers. You can create them for almost all types of apps or backend service, and everything needed to run and manage your app with high availability is managed for you.

Creating serverless apps means that your developers can concentrate on their main product instead of thinking about handling or operating servers or run times, either in the cloud or on-premises. These reduced responsibilities allow developers reclaim time and energy that can be utilized in developing great products that are reliable.

Advantages of Serverless Computing:

• No server administration

There is no need to provide or keep up any servers. There is no software or runtime to install, maintain, or manage

• Flexible scaling

Your application can be scaled automatically or by altering its capacity through flipping the units of utilization (e.g. throughput, memory) as opposed to units of individual servers

• High accessibility

Serverless applications have built-in accessibility and adaptation to non-critical failure. You don’t need to architect for these abilities since the services running the application give them by default.

• No idle capacity

You don’t need to pay to sit out of gear limit. There is no compelling reason to pre-or over-arrangement capacity with respect to things like registration and capacity. For instance, there is no charge when your code isn’t running.

Traditional VS Trending:

data

With this architecture, the user will not understand the logic of the system – page navigation, authentication, searching, and transactions are implemented by the server application.

With a Serverless development this may wind up looking more like this:

data4

Illustration: We need to send welcome messages for new information exchanges, scale our frameworks up or down at whatever point certain heap measurements are hit, or convey notices to the designing group when new administrator accounts are made for our framework. Every one of these undertakings accompanies operational overhead.

Overseeing and responding to all those events would require a complex infrastructure, so regularly, we easily set up them together in one controller activity or use observers that keep running in an same process of our applications. This makes the codebase more complex as the parts begin getting intertwined.

A lot of the teams start assigning those tasks to background developers, but the infrastructure required for handling tasks this way is overhead as well. In this manner, background workers are normally restricted to the most critical tasks. This is particularly evident when they don’t get naturally activated by events, yet should be activated through the codebase. Doing this adds another level of complexity to the code keeping in mind the end goal to understand which part triggers which event.

As the largest cloud infrastructure supplier, AWS more likely than not heard calls to settle this issue over and again. So at AWS reexamine they’ve launched AWS Lambda.

AWS Lambda

AWS Lambda consolidates a robust event infrastructure with a basic deployment model. It gives you a chance to compose little NodeJS functions that will be called with the event metadata from events activated by different services or through your own particular code. Support for more languages will come later on.

When using AWS Lambda, you are dependable just for your code. AWS Lambda deals with the figure fleet that offers an adjustment of memory, CPU, network, and different resources. This is in return for adaptability, which implies you can’t sign in to compute instances, or tweak the working framework or language runtime. These imperatives empower AWS Lambda to perform operational and regulatory exercises for your sake, including provisioning limit, monitoring fleet health, applying security patches, deploying your code, and observing and logging your Lambda functions.

• Execution Duration

Lambda functions are ordinarily restricted in to what extent every invocation is permitted to run. At present AWS Lambda functions are not permitted to keep running for longer than 5 minutes and in the event that they do they will be ended.

This implies certain classes of extensive undertaking are not suited to FaaS capacities without re-engineering, e.g. you may need to make a few distinctive composed FaaS capacities where in a conventional domain you may have one long duration task performing both coordination and execution.

• API Gateway

api

One aspect of FaaS (Functions as a Service) that we brushed upon earlier is an ‘API Gateway’. An API Gateway is an HTTP server where routes / endpoints are defined in configuration and each route is associated with a FaaS function. When an API Gateway gets a request it detects that the routing configuration is matched with the request and afterwards calls the suitable FaaS function. Typically, the API Gateway will enable mapping against http request parameters towards inputs arguments for the FaaS function. The API Gateway then sends the result of the FaaS function call to an http response and then returns this to the caller.

One part of Functions as a Service that we brushed upon before is an ‘API Gateway’. An API Gateway is an HTTP server where routes / end points are characterized in configuration and each route is related to a FaaS function. At the point when an API Gateway gets a demand it finds the routing configuration, coordinating the request and after that calls the pertinent FaaS function. Commonly the API Gateway will permit mapping from http request to input parameters for the FaaS work. The API Gateway changes the result of the FaaS function call to a http response, and returns this to the first guest.

Amazon Web Services have their own API Gateway and different sellers offer comparative capacities.

Past simply steering demands API Gateways may likewise perform confirmation, input approval, reaction code mapping, and so on.

Conclusion

The serverless engineering is an inventive way to deal with deploying and writing an application that empowers the developers to concentrate on coding. This sort of approach can reduce the time to showcase, system complexity and operational expenses. While the third-party services like AWS Lambda are utilized by AWS to take out the need to set up and also design, virtual machines or physical servers, it secures the application and additionally its architecture to the specific specialist co-op. Sooner rather than later, greater development towards the unification of FaaS structures or APIs like Iron Functions can be normal. This will dispose of merchant security and enable us to run server applications on different cloud suppliers or even on-premises.