Native VS Hybrid VS Cross Platform Apps. Guess Who’ll Be the Winner

Native VS Hybrid VS Cross Platform Apps. Guess Who’ll Be the Winner

Mobile devices are an integral part of our life. There are numerous things around us but mobile is something we always keep close to ourselves. If your smartphone is lost, you will be paranoid. In that desperate time, your top most priority will be to purchase a new mobile phone to get along in the life.

Did you get that?

This is the relevance of the mobile phones in your life. Mobile is with us every second. As a business owner, it will be one of the most profound assets for reaching your prospects.

Yes, give it a thought and you will understand what point I am making.

With business perspective, the mobile platform is imperative. This is the principle reason for a business to develop a mobile app. It will give your business kudos and act as a quick platform to interact with your user and serve them well.

What’s next?

So, you have decided to develop a mobile app for your business. The next thing you will do here is to choose a platform where you want to develop the app. Choosing the right reaping ground is paramount. I believe this decision of choosing platform for mobile development entirely depends on the nature of your business.

The Secret War of Mobile Platforms

From the dawn of mobile apps, there is a war between the type of approaches is waging. No one can say when it starts and when it is going to end but it is there and it is happening. You must have heard about native apps and hybrid apps. Which will be the salvation for your business entirely depends in the nature of your business.

It is the main reason I decided to write a post about it to clear out some conflicting facts about the native and hybrid apps. In addition to that, I am also adding one more perspective which is the cross-platform app. With the help of this post, you can easily comprehend which approach is better for your business and which is not.

When this post will be over, you will thank me.

So, without further ado, let’s get you started.

Native VS Hybrid VS Cross Platform

As I mentioned above, the secret war between the different mobile apps is waging and you need to get it right if you want to leverage the complete benefit of the mobile application.

In this section of the post, I have distributed points regarding the different mobile development approaches covering all the advantages and disadvantages of them.

What is a Native Mobile App?

Let’s first understand what a native mobile app is. Native mobile apps are the most common type of apps. In layman’s language, they are the apps designed for a specific platform and developed in the languages accepted by these platforms. For instance, if you are designing a mobile app for iOS platform, then you will use Objective-C and Swift. On the other hand, if you are designing a mobile app for Android platform, then the accepted language will be Java.

Just to make things clear, the two big conglomerates Apple and Google made their stance quite clear in this. Google preferred Android while Apple sticks with its iOS. With that, they launched their own interface elements and development tools.

Ample amount of companies invest in native mobile apps. Why? Have a look at the benefits given below and you will understand why native applications are preferred.

The Benefits of Native Apps You Must Know

  • Since native applications are developed for the specific platform, they are deemed to be responsive and lightning fast.
  • They are meant to operate at the higher performance rate.
  • When we talk about user inputs and outputs, native apps are the best. They are interactive, smoother and intuitive.
  • As a native application is a design with respect to a particular platform, the developer has the full liberty to optimize the app as per the native platform by any means available.
  • You can also add an offline feature which you cannot find in a hybrid application.
  • The native SDKs allow you to access the device’s native features such as GPS. They are not dependent on open source libraries such as Ionic and Cordova.
  • A native UI allows the users to learn the app efficiently and quickly. In addition to that, the user experience is better and engaging.
  • The security of the native app is also very robust.

These points really make it easy to choose native applications over the hybrid. However, I reckon you to wait until the end.

Drawbacks of Native Apps

In this section, I want you to understand certain disadvantages of native apps. For a business, it is imperative to identify the disadvantages of native apps. There are possibilities that these disadvantages may or may not affect your business. But knowing them will certainly help you in the greater cause.

  • Developing native application is a tedious task. It requires separate development processes for every platform. Separate development process increases the development time significantly.
  • As the above point states, with separate development processes, it requires separate updates as well. It will increase the development time and cost significantly.
  • With different code base, it is always difficult to release same features on all platforms at the same time.
  • With variant platforms, the cost of development and maintenance of the mobile application is expensive.

Final Verdict on Native Mobile Application

If you are a business with limited budget, you might want to go for an alternative to native apps as it is expensive and the maintenance cost is also very high. If you are a business who must serve their audience well, then you should look at the costing and go for it. Native apps are user-friendly and lighting fast which ensures better and quality customer engagement.

What is a Hybrid Mobile App?

A hybrid mobile app is like native mobile app which a user can download from the app store of the platform. The real difference lies in the development process which is why it becomes crucial to understand the basic difference between a native and hybrid mobile app.

Let’s have a look at the benefits of a hybrid mobile app to get a comprehensive understanding to utilize them in business.

The Benefits of a Hybrid Mobile App

  • The hybrid mobile apps are built with the help of technologies such as HTML5, CSS, and JavaScript. This makes them functional through all the mobile platforms.
  • Writing single code for a mobile app means that you only need to write the code once. It will save a lot of development time and money.
  • You can run a hybrid mobile app as a progressive web app. This provides user easiness.
  • Hardware-based performance acceleration of a hybrid app is same as of native app.
  • Hybrid apps also have good user experience and performance across platforms.

Isn’t Sweet?

But wait, before you make your final decision, you might want to have a look at some of the disadvantages of the hybrid mobile app.

Drawbacks of Hybrid Apps

  • Hybrid apps perform same for most of the apps except some applications such as 3D, HD games, and other high-graphics oriented apps.
  • A hybrid app must have a native plugin to access the basic platform functions such as the touch ID and camera. If there is no native plugin for that, then it is a tedious task to develop for a mobile developer.
  • All the hybrid mobile apps are dependent on open source frameworks and libraries such as Ionic and Cordova.

 

So, what do you understand from this differentiation?

Final Verdict on Hybrid Mobile Application

If your business has a low budget, you can leverage hybrid mobile app development which will cost under your budget. If your business has ample of the budget, then you can still opt for it and for functions like touch ID and other, you can develop codes to enable it in the mobile app.

A Cross Browser Solution You Might Be Interested In

 

A cross-browser mobile app is a type of hybrid application which will work in all type of platforms. You might be wondering why it is different from a hybrid mobile app. Well, this approach is deemed to be a developer-friendly approach. The amount of code required to develop a mobile app in this approach is the key difference. A developer requires a significant low volume of code to develop a cross-browser mobile app.

Maybe this can be your way out. Give me your thoughts on this via comment and I will get back to you as soon as possible. Till then adios and have a good day.

10 Questions You Must Ask While Hiring a Web Design Company

10 Questions to Ask a Web Designing Company Before Hiring

Investing in a new business website is a big decision and can be a very costly proposition. So, before deciding which web design company you are going to hire, make sure to know what exactly you will get and how it will help you in expanding your business.

To enable you to choose the right firm, we have made a list of questions that you can ask your potential design firm today. Try them for better results.

1. How big is your team and how much experience do you have?

A good company is that which has a full team with them; development team, design team, testing team and as well as the marketing team. A large number of design companies do not offer the development and marketing services which are vital needs in the handling of your project.

You should also ask how much experience the organizations have in the designing. Experience is the key here. A company, been long in the business and which has done same tasks like yours will effortlessly have the capacity to deal with your project and will give you the wanted results.

2. Which is the field you specialize in?

Nowadays, website design companies are a complete package. They can do all development and design work along with testing and even have their own digital marketing teams as well. You have to see whether the companies you are investigating have every one of these services or not and how great they are with their work.

Web design and development is a vast field and there are a lot of domains in this field, for example, e-commerce website development, community building website development, mobile device websites and so on. Try to find out a company who has experience of working in the same domain as yours. For example, if you want an e-commerce website, try finding out a company that has experience in delivering such project earlier.

Ask for their specializations and check out the work done by them. If possible, ask for the links to websites developed by them and select accordingly.

The developers at Seasia Infotech have developed hundreds of websites in past 17 years. The list starts with real estate verticals to healthcare and from government verticals to e-commerce. Detailed estimated breakdown of projects based on different verticals are given below:

  1. No. of websites developed related to Healthcare Industries – 70-80
  2. No. of websites developed related to eCommerce Industries – 100-150
  3. No. of websites developed related to Real Estate Industries – 70-80
  4. No. of websites developed related to Geo-location and navigation – 80-90

The developers here have made their hands dirty and feet wet with everything in web development and designing. So, if you are looking for a reliable organization to work with, look no other company than Seasia Infotech.

3. Can I know the process that you will follow while handling my project?

Inquire the working procedure of your website design company. Every design firm has their own internal website design process which may fluctuate from each other. Generally, there are five phases of website design process and these are:

  1. Research and Planning
  2. Designing
  3. Developing
  4. Testing
  5. Launching

Get to know who will be the project manager or the individual staff who will be engaged in your project. Ask him/her if you could get the continuous updates and report of your project from time to time with the goal that you can know the progress of your project and as well, give your essential feedback to them.

4. Will my project be dealt with completely in-house?

It is found that a lot of website design companies outsource their project from other companies. Generally, the development part of the site is left to be done by the third party organization. You may just care about the project completion and be okay with your project being out-sourced.
It may not look like an important issue but rather, it is most likely an issue to consider. If the potential agency is outsourcing their tasks then, do discover to whom they are outsourcing it and ensure that your project is finished on given due date inside your financial plan and meets every one of your necessities.

5. How would you base your pricing? Will this be hourly, or flat-fee depending on the task? What is your payment policy?

It is a normal practice in this industry to do a little analysis in advance, underbid a task and after that raise, the cost on customers as the website is being built. A lot of web design company companies do this. But, the best company is that who tells you clearly about their payment options and overall cost that is required for the completion of your project, before starting the tasks.

Nowadays, software companies utilize two approaches for pricing and these are: fixed and hourly. If a client hires a company on fixed price, the company will charge a predefined cost for the venture. In this case, a client cannot make changes to his requirements while the project is in development.
While on hourly basis, a client can make changes to the requirements and the company will charge them depending on the time and potential they have given while accomplishing the client’s goals. So, make sure to clarify which pricing method you are going to use before hiring any software development company.

While the hourly billing provides you more flexibility and clear communication with your developer, a fixed price billing mode helps you in managing your budget effectively. Both the payment modes have their own advantages and disadvantages. So, you should select depending upon your requirements and budget.

6. Do you have an SEO expert in your team?

If a website is a vehicle then SEO is the fuel for it. Without fuel, a vehicle can’t run and is of no use. Additionally, just building website won’t bring your business what you need. Without doing SEO and positioning high in web crawler, you will never have the capacity to find the business or your potential customers.

Find out if the team you are hiring has knowledge of SEO friendly web design or not. A few companies (like we at Seasia Infotech) also provide content writing services which are an added advantage for you. They provide you content as per your requirement & design layout and you don’t need to hire other companies for making adjustments to content as per the site design.

While developing a website, it is necessary to keep in mind the aspects of SEO to rank higher in search engines which will result in higher traffic to your website.

Seo and Mobile Friendly Design

7. Will my website be mobile friendly?

A responsive website is a site which can be seen on all gadgets like desktop, mobile, tablets, and so on. Google has affirmed that more searches are found on mobile as compared to desktop. After Google Mobile-Friendly Algorithm, Google has been giving priority to those websites which are mobile friendly. Find whether the team you are going to hire is very much aware of this update and request them to make your site mobile friendly.

8. Will I have the capacity to make improvements to my site in future?

Once your website is built, you may need to update it in future. To do that, you must be familiar with your website and should be agreeable to make update yourself. Some of the design teams prepare you or your staffs and enable you to make future updates through CMS but, the remaining does not enable you to do as such. They just enable the changes to be made by themselves with an extra charge. So, you have to discover the approach of your potential web design organization on this.

9. Will you completely custom design my site or utilize the customized theme?

Above all, you have to know the difference between the custom and the customized theme. In a custom-built site, each pixel and format is constructed by the firm itself and you get the website absolutely hand-coded by the qualified engineers of the firm. It will be unique and you will be the only person supporting it on the web.

Though, the customized theme can be utilized by anybody. It is affordable as you have both the free and premium options of the theme. Numerous website design firms utilize customized themes to develop a site which is less demanding, quicker and affordable way. Ask your design firm how they will build your site and tell them your interests as well.

10. Can you provide your client references?

Experiencing the customer references is an ideal approach to know how proficient your potential web development and design organization is. Approach your web design organization for references or you can also check them on the web. If the organization is well reputed and been in the business for long-time, you will surely get the customer reviews somewhere. See how happy their old or existing customers are with their results and services.

With the above mentioned 10 questions, you are definitely going to find the best web design company and will maintain a strategic distance from the major pitfalls which is the main reason of the failure of many projects. Try not to be very quick in finding the website design organization, take as much time as is needed. Pour all inquiries that you have to the potential website design firm and after you get every one of your questions cleared and if you believe you can trust the firm at that point, hire them.

5 Trends That Will Redefine UI/UX Designing in the Future

5 Trends That Will Redefine UI/UX Designing in the Future

Looking forward to growing your business website more in the coming year? This is the high time when you must think about it. A new year is about to begin and you have to explore every single opportunity. You must know what technologies should you be aware of, and how should you modify your skills to stay ahead of the curve in UI/UX designing for your website?

UI/UX designing is a dynamic industry. The trends in this industry keep on changing. You work on a technology for maybe a couple months and afterward, you realize that it has been replaced with a more advanced version. That’s why it is necessary to remain up-to-date with the latest trend.

So let’s see some of the UI/UX design trends that can drive the traffic to your website in the coming year:

1. The Illustrations

To win the confidence of website visitors, the website must have a great UX design. As a result, more and more businesses are contacting illustrators. Illustrations have the capacity to make the UX design more visually engaging by adding the personality to a brand’s reputation.

Illustrations likewise make UI components more interesting, interactive and engaging. And no doubt, everybody is tired of stock photography these days. Well-known brands, for example, Dropbox, Google, and Airbnb all are making generous use of quirky and playful illustrations in their advertising, website design and brand personalities.

Read Also: Show up! Use Responsive Web Design to Deliver Better User Experiences

2. Custom Typography

Typography can help boost the personality of your brand. Typography plays a vital role in the UI design, especially when it comes to delivering your message in a reasonable and compact way. It’s very inadequate if your visitors need to squint to read their favorite content.

Website designers are more focused on typography today than they have ever been before. That is on the grounds that we now understand the part that typography plays in website architecture and the user’s experience.

Site visitors need to comprehend the purpose of a brand, their site, and how to explore it rapidly and effortlessly. Making an important content stand out amongst all with an emphasis on typography is an extraordinary approach to pass on important.

3. Mobile-First Design

With the increase in numbers of mobile users, the mobile first design is now a priority. The idea is to set up a design for the little screen, i.e. Cell phones and afterward taking it to the extra large screen like PC and tablet.

Doing as such has many advantages. To begin with, it consumes less time to make designs for the little screen. Second, once a mobile design is produced, you can include as many features as you need in the huge screen variants.

4. Content-Focused Designs

Mobile-first designs aren’t the only trends that will be the future of UI/UX designing; there are many others with a capability to be the next big thing. One such trend is content-focused designs.

We all know the value of quality content. It can change your client’s perspective towards your product and influence them to buy it. Not just this, it can likewise help your site magically climb Google’s search ranking.

Knowing this, business owners are searching for designs that can join a designer’s creativity with amazing communication skills of a content writer. Hence, the demand of content-focused designs are very high. Before long, it will be an incredible part of UI/UX designing.

You might also like: How to Design a Great Mobile App User Experience?

5. Parallax Scrolling

The idea behind this strategy is exceptionally amazing. Each time a client scrolls through a site, they see something new. This way, you can describe them your message easily while not intruding their experience. Besides, you can also implement as many effects as you want. Not just this, the technique additionally lessens the bounce rate.

Numerous website owners are showing interest in having the component executed in their applications and website. The element is slowly turning into an integral part of UI/UX designing.

6. Included Voice Experiences

How about a situation in which you are looking over a site, playing with its features and a voice is guiding you through the procedure? Unbelievable! Isn’t it? This is gradually turning into a reality as a number of website owners are having this technology implemented in their sites and applications.

The reason is very basic. Voice integration makes your experience all the more advancing. It seems like you’re being guided by a tour guide on the visit. The trend will soon turn into a game changer in the market.

The world is driving towards a future where the presence of a brand, company or product is the most important thing people can do to retain and attract new customers. Interfaces are vanishing and business models are moving to UI/UX design services oriented models that expand the engagement and relationships organizations have with their buyers.

Accordingly, organizations must start looking to enhance not just “what they offer,” as well as “how” they present it. To know the upcoming trends, stay tuned!

How to Design a Great Mobile App User Experience?

How to Design a Great Mobile App User Experience

The first thing we all need to understand is that design is the most important aspect of creating mobile applications. We live in an era where mobile applications have become a major source of delivering services and doing business. It is really hard to imagine life without smartphones, and mobile applications in them have become a part of our daily routine.

Building a mobile application comes with its own set of rules where creating a strong User Experience (UX) is a big deal for the flow of any application. The User Interface (UI) explores how a mobile application looks and interacts with a user. It defines how an application feels, from the user point of view.

A good user experience puts life into your application which practically means that you are showing the value of an application to the users. The mobile application development company must make your app useful to the users so that no matter what keeps coming back to them. So, let’s learn the best practices for designing a great mobile application.

Below is the list of vital User Experience design principles for creating an attractive mobile application.

1. Avoid Extras, One Screen One Task

The structure of the application should be well organized with the User Interface which is useful and meaningful based on clear cut things, straightening out the unrelated and adding necessary things. Basically, user attention is the motto, so just cluttering your interface will overload your user with too much information: every added button, image and line of text makes the screen more intricate.

Design each screen to support only one action and not many things that obfuscate the user’s mind. Make it easier for the user to use and navigate, and gain benefits out of it.

2. Make Navigation Simple and Easy

Navigation is the most important factor for a mobile application. It should be easy and should be able to help the users to search for things effortlessly, with the complete information they want. It can be accessible, discoverable, and should be able to make the users feel easy to find out by not filling the total screen. There is a limitation for a screen so considering that screen space one can add tab bars and navigation bars which are well suited for it. Users will easily jump from one page to another with easy navigational options.

3. Content Becomes Interface

It is said that content is the king and to prove this saying one should focus only on the content and remove all the needless elements that don’t support the user errands. Draw the attention of the users only towards the sections that are useful for them. Thanks to the reduced attention span that these users should be quickly guided to the content they are looking for.

4. Use of Space

The white space refers to an empty space between the elements of the design or page layout, and is often neglected. However, designers at times consider it as a mere wastage of screen and time. So utilize that free space to put some action aspect that will help drive a call to action.

5. Make Navigation Simple and Easy

Navigation is the most important factor for a mobile app. It should be easy and helps users to search for things smoothly with the complete information they want. It can be discoverable, accessible and make users feel easy to find out by not filling the total screen. There is a limitation for a screen so considering that screen space one can add tab bars and navigation bars which are well suited for it. Users will easily jump from one page to another with easy navigational options.

6. One Touch Functions

Smartphones are addictive, especially that touch screen that makes it easy for users to adapt their design as per screen size. It is observed that most of the time users use their smartphone for surfing different websites and for many other things so the bigger the display is, the less easily-accessible zone will be. Mobile app development companies should try to make sure that the app can be easily used on a large screen with one hand. Place navigation options within the thumb’s reach.

7. App Should Appear and Content Should Be Legible

If we compare with laptops, mobile screens are smaller, which means it’s a challenging work for mobile app developers, where mobile design is difficult to insert information on a small UI. The rule of thumb says that the text should be at least 11 points, so that it is readable at a typical viewing distance, without having to zoom in. The readability can further be improved by increasing letter spacing or line height. A good, generous white space can make the scruffiest interfaces look simple and inviting. It is really important for a mobile outsourcing company to make the mobile application fast and responsive, so that some things in the background need to be done to make it faster.

8. Make Screen Elements Clearly Visible

Use different colors and contrasts to help the users clearly interpret the content. Developers have to use primary and professional colors for the app. Use accent colors that support every type of platform. Keep different colors of every element so that users can easily identify the vision and understand the actions of every element. Mobile app development companies should follow standard rules for text and image for the background screens.

9. Put Your Efforts of Push Notifications

Alerts, reminders and notifications are a daily dose of any marketing strategy. So think twice before sending a message. People often get distracted from such messages that can trouble them in their daily activities. These alerts are really annoying and are usually ignored by the users. However, the best way to establish a mobile application that diversifies messages and creates a great UX.

10. Test the Design

Mobile app developers test each and every page of the application in a large computer screen, as the apps look great when seen on a bigger screen. But some errors and bugs do appear when put it into the real world. Thus, it is important to test the mobile application with real users on an assortment of mobile devices to confirm that it works fine on all the devices. In addition to this, try asking the real users to give reviews and feedback to improve the design.

Summing Up

We hope that the above points placate your understanding of a great mobile User Experience. The mobile app development is no rocket science, however, you need to follow some crucial principles. Your application needs to be useful and beneficial. If the application is not useful, it has no practical value for the user and no one shall be pleased to use it.

Creative Designing Services to Attract More Visitors to Your Website

Creative Designing Services to Attract More Visitors to Your Website

You have made a fabulous website and are getting a pretty good amount of traffic. But are the visitors staying on? Have they gotten converted into buyers?

We’re sure you are aware of the term ‘Bounce Rate’; if not, it is a website analytic metric that measures the percentage of visitors who leave your website after visiting just one page. So here, a low rate is good. It means that your visitors are spending enough time on your website, exploring and engaging with it. A high bounce rate means that people do not really like your website.

It’s not uncommon to have a high bounce rate. Some of it could be because they landed on it by mistake, or because you don’t have the product/service they are looking for, and there’s nothing you can do to stop those visitors from leaving. However, if they are leaving because they find your website boring, irrelevant or unattractive, there is quite a bit you can do to induce them to stay and explore. Let’s have a look at these tactics:

Your website design must be attractive to your target audience:

By this, we don’t mean that it has to be ‘in your face’; but, the design must be neat and uncluttered. Simple designs usually win the day, but you may need to tailor it in order to reflect your brand, products and services and more.

The design should be aesthetically pleasing to your target audience; for instance, if you are a financial services company, then your website should sport a clean, minimalistic look with detailed information on the products and the latest financial news. While this is an important aspect, there are a few things that are common to any website i.e. leaving no scope for confusion, not cluttering up the space, and not making it dull. Instead of going in for free themes, invest in a good theme that really suits your brand. Make use of actual images instead of stock images. Remember, first impressions do count, and if you are not able to attract the visitor to your website, there are chances that you have lost them for good.

1. Highlight your brand personality:

Make sure that the personality of your brand sparkles through every element of your website, not just the font and color theme on the home page; but the content on every single page must reflect the personality of your brand. A simple and uncluttered design does not mean that your website must be boring! It must convey the message of your business through fonts, images, colors and the text you use on the website.

2. Empathize:

Rather than talking about your business, talk about your customers and their problems and then tell them how you can help in solving their pain points. Everyone loves to feel they are important and your visitors too will love you for thinking about solving their problems. Images, titles and subtitles – everything should focus on this aspect.

3. Relevant and interesting content:

The content on each page must match the user’s objective; that is, it should describe and match the purpose the visitor has arrived at a particular page. The content on each page must be unique and offer focused unique content. Offering valued information for free, in the form of ebooks, white papers, blogs, resource pages is again a great way to enchant your visitors. However, keep in mind that the content you use should be fresh and interesting. If required, you can also outsource your blog to creative professionals who have knowledge of your business and can do a great job.

4. Structure your Text:

Unless you are in an Academics or Finance – huge blocks of text are extremely boring. Break your text into small blocks, use bullet points, images, headings and if possible add video and audio snippets to make it attractive to the normal user. It makes the page visually appealing and allows the visitors to quickly scan and take in information in bites and bits.

5. Ensure easy Navigation:

This may not be a no-brainer, yet you shall be surprised to learn that many companies fail to incorporate this element in their website! Navigation needs to be intuitive and simple, allowing the users to find what they want easily. They should not have to visit several pages; they should be able to get where they want to be with just a click or two. Pages like news, blog, checkout page, contact information should be accessible to the visitor no matter what page they are on.

6. Ensure Responsiveness:

With the increasing trend of browsing and shopping, ensure that your website is responsive i.e. provides the same browsing experience on mobile devices as on a laptop or a desktop. Include user friendly navigations, easily readable fonts, readily accessible buttons and more.

7. Have a social media presence:

A majority of internet users today have a presence on at least one social media platform, and would be pretty active on it. It is, thus, vital that you too maintain a social media presence, and allow the visitors to your website to post to Twitter or LinkedIn with just a click on ‘Click to Tweet’ or ‘Share on LinkedIn’ buttons. Furthermore, provide a space for your visitors to lay comments, reviews or express their opinions. The net savvy visitors these days love websites that have these elements incorporated in it.

8. Redesign when required:

You may have built the perfect website today, but you need to revamp it every few years to reflect the current trends and customer preferences. But don’t do it too often too, as people do feel comfortable with what is familiar to them, and are not likely to resist recurrent changes.

We hope you enjoyed reading, creative web services to attract more visitors to your website. More importantly, we hope that you found it helpful. At Seasia Infotech, we are experts in creative designing services and use all these tips to drive traffic to our website as well as our clients; hence we know they can work for you just like they worked for us.

If you’ve got any comments, questions, or additional ideas for attracting visitors to your website, then let us know in the comments below or on our social pages!

Until then, happy traffic driving!

Show up! Use Responsive Web Design to Deliver Better User Experiences

Show up! Use Responsive Web Design to Deliver Better User Experiences

When webmasters talk about the accessibility of a website, they are probably talking about how a person can approach your website through different mediums. But it is important to know if your users are able to access your site conveniently, or if they are able to understand the message that you are giving out. With the epidemic growth of new devices, it is imperative to target audiences on different platforms or otherwise you would lose your potential leads as well. It has vital for the businesses to ensure that their customers revel in an engaging and seamless user experience, regardless of the device they are using to access your site.

Before starting with the designing process, it is important that you understand the importance of the responsive web design (RWD). A responsive web design consists of a fluid grid that makes it easy for a website to adapt according to the screen size of a device. Furthermore, converting your current business website into a responsive design would be a cost-effective option and the website will look good on the screens of the different handheld devices.

Let’s run through some stats! As per Google, 65% of consumers start their path to purchasing a mobile device, 11% on a tablet and 25% on a computer. Likewise, over 50% of all the emails delivered are read on mobile devices. These numbers don’t lie, and are enough to prove that companies need to develop responsive digital assets.

Let’s now move ahead and go through the different tricks that can help you to improve the design approach:

1. Decide on the Mobile First Method

Designing a website with your mobile users in mind will make it easy to include all the necessary elements and remove all the clutter. Arrange the content and the functionality according to the mobile users and then progress towards including different elements for the desktop users.

Smaller screen size makes it mandatory for the designer to remove all the unnecessary elements. In certain cases, designers fill pixels with different details; however, this will only make the website hard to navigate. So, to improve your business, make sure that you include only the necessary elements.

2. Compress the Features

While designing a responsive website, ensure that you have a program that can compress the page resources. In other words, choose a program that can help you drop the number of bytes sent per page.

This process makes it easy for the visitors to glance through the website or access it easily. This will also lessen the loading speed of the website, making it easy to sail across. You can further accelerate the things by eliminating the line breakers or avoidable white space. Reducing the file size will also keep the things flowing more effortlessly.

3. Get rid of the Avoidable Content

Though content is regarded as the king in the digital marketing field, removing the excess of content from your business website will make it more mobile pleasant. Before improving your website, remember that some content is never intended to be used in the mobile version of your website. There are high chances that some elements of the content don’t work in the mobile environment.

Navigating a website is different on a desktop and on a handheld device; you need to understand the difference. Navigating through the smartphones can be difficult (because of the variance in the screen sizes) and there are high chances that the visitor may become disoriented. So, get rid of all the clutter on your website.

4. Identify the Requirements of Your Customers

When planning to improve your business website, it is important that you understand the requirements of your target audience. Discover what your potential customers are looking for and make sure that you fulfill their requirements. By knowing about your actual target market, you can easily design different services and solutions that will help your company remain ahead of the curve. You can also do your own analysis to find out which part of the website is viewed the most and which device is used to view your business website. With stats in hand, you can easily compare and take the right decision.

5. Optimize Images

Images are an integral part of the website and one of the main problems with full sized images is that they can slow down the speed of your website.

Due to the presence of heavy images, the website will take long to load which can make your visitors move on to your competitor’s website.

Therefore, make use of scalable vector graphics instead of using high resolution images.

Besides this, you can use the images wherever necessary and make sure that the logo is designed with scalable vector graphics.

6. Performance is all that Matters

In the end, it’s only the performance of the website that matters the most. Content is like flowing Water and therefore adjusts easily to the screen size it is being viewed on. When designing a responsive website, make sure that you never compromise on the quality of the website. Your website should have all the important elements that will increase your user’s experience. The website should be simple and have the following features:
• It should be easy to use
• It should not use browser sniffing
• The content should not be hidden

7. Wrapping Up:

Having a responsive design for your business website is an invaluable tool. It makes it easy for your customers to browse your website from different screen sizes. A responsive design also helps you to feed your customers with a small amount of content at a time so that they can easily understand what they are reading.

A well designed website will make it easy for you to convert the customers into potential leads. As a business owner, you would definitely be looking forward to earn money through your web presence and RWD gives you a chance to target your customers easily. So, convert your website into a responsive one today with creative designing services and don’t miss on your leads.

Seasia’s User Centered Approach for Mobile App Designs

Seasia’s User Centered Approach for Mobile App Designs

An effective mobile application design covers many areas: it should be aesthetically consistent with your brand, should follow the best design practices depending on the platform and the devices being designed for and from the UX viewpoint, it needs to provide your users an intuitive, seamless experience.

At Seasia, one of the best mobile app development companies in India, the end user is the focus of the design decisions. We have a cohesive design process, interconnected with the product definition and discovery, which lets us gather important information about the users, their journey, the pain points addressed by the application, and how to approach the UI-UX in a way that is driven by all these considerations. This allows us not only to consider the utility of the app, but also the usability, even before the development starts.

Start with the User:

One of the biggest challenges that companies face while launching an app is User Abandonment. This happens for a myriad of reasons, but the poor user experience is often caught as the culprit. This is commonly the result of not putting the user at the center of the design decisions.

In a user-centered design, you need to focus on creating a product that addresses the needs and pain points of the users. This means knowing who they are, and what steps need to be taken for them to achieve certain goals or solve their pain.

We, at Seasia, address these concerns during the product discovery itself through the creation of user personas and user journey maps, which is why designers are intensely involved in this process.

Creating User Personas

User personas answer the basic questions about the user: Who, What, When and Where.

Who is the user?

What are the goals of the user for using your product?

Where does the user use the product?

When does the user use the product?

User personas help you in understanding the demography of the end user and gather important behavioral information and insights that will guide the product decisions, including the UI-UX decisions. The designers at Seasia conduct additional investigation after the creation of user personas to fetch more details related to design considerations, which we will discuss in detail below.

Customer Journey Mapping

User journey mapping builds user personas. For each user persona, we map the story ending and all the actions that are needed for the user to get to that point.

From the design perspective, the user journey mapping provides the foundation of the UX in terms of the structure and the user flow. By understanding the actions necessary to get the user from point A to B, we begin to think about optimizing this journey.

Brand Research & Additional User Research

By building the product discovery session, journey mapping and user personas, our designers conduct supplementary user and brand research. We gaze into the existing brand properties to gain an understanding of the right personality, look, tone and feel of the application. We also take a profounder dive into the end users to fetch more information about them and make realistic design decisions. This sets the tone and permits us to comprehend which design elements to place first.

For instance: if we find that a majority of the user demography is 50 years and more, we will avoid certain design elements like thin lines, smaller text and the like.

Prototyping & Conceptualization

We then start with the prototyping and the conceptualization, which centers on the UX of the application. It concludes how the design will flow from one screen to another, how the users will navigate forward and back and more. Usually, the series of the actions that the users need to take is complex, predominantly in large apps with many features. The purpose is to streamline and simplify the user journey from one point to another, so that the user can get exactly where they want, with the least amount of effort.

Research & UI (User Interface)

The User Interface focuses on the style, polish and refinement of the app: things like fonts, color palettes, spacing of the elements, icons, choosing between flat designs and skeuomorphism and more. During this stage, we again carry out some brand research to determine what fits the most for the brand personality and tone.

Uninterrupted Testing & Refinement

This isn’t a step within the process, as we incessantly test, iterate and refine throughout. During the designing process, we test on different devices and different platforms, and have a variety of people conducting user testing. This lets us discover if our assumptions about elements and design decisions need to be reconsidered.

Development & Refinement

Designers work with developers to break the UI into pieces that can then be developed. Again, the iteration and refinement is a large part of this process, so we can create the best user experience and the most technically sound product. The purpose of this cohesive process is to permit us to maintain this flexibility and be adaptable to the changes without disturbing the velocity.

Taking an integrated, user-centric design approach helps ensure that

a) The product is being built especially for your users.

b) We remain adaptable to the changes in the objectives or the project goals.

Eventually, this approach promotes the development of usable, useful products that add value to the users and make their lives a lot easier.

How Designing a Logo and Brand Name Strengthens Your Identity

How Designing a Logo and Brand Name Strengthens Your Identity

At Seasia Infotech, we believe that shaping or creating an organization’s brand is usually the first step in getting the best from the marketing effort.

People usually think of a brand as just a logo but it embraces much more. A logo is just a visual representation of the brand and a base on which other branding elements, such as the visual style, color scheme, tone of voice, or tagline can be constructed.

Without an effectual brand, it is quite difficult to strengthen a positive message in people’s minds about an organization. Hence, it is important to think strategically about your brand and ensuring that the brand you are creating is the need of your target market.

Decked are some strategies to help you get your brand right:
1. Your Brand Should Match your Vision for the Business

A mission statement defines what an organization wants to do now, while the vision statement summaries what an organization is prospecting to be in future.

If you are planning to create a new brand for your organization without knowing its visions and missions, you are probably routing the risk of ending up with a brand that does not make sense as it is disconnected from the core of the organization.

Make sure that you have a concrete mission and vision and communicate it clearly to the designer who can then design a logo that serves you well for years.

2. The Name is Decisive, Get it Right!
What’s in a name?

We often have seen organizations that do not consider the choices of their business names seriously and start a branding process from an already weakened position. They often ponder why they don’t get desired results even after putting in the best efforts. However, it’s not their efforts that don’t fetch the results; it’s their business name that has problems.

A brand name should highlight the key elements of your business, should be easy to spell and pronounce and be free from negative connotations and double meanings.

The name should be as unique as possible, so it is recommended to have a thorough online search and do an audit for your local competition, and across states and seas, to ensure that your name is the best choice for your chosen market.

Look for a name that allows an ideal website URL and same social media account names. It is also important to check for trademarks.

3. Be Customer-Focused

When starting strategic marketing plans with our clients, we focus on prioritizing the needs of the customers and discovering how well equipped the organization is at meeting those needs.

This is because, a significant part of successful marketing is ensuring that the customer sees your organization as a solver of his problems, while the brand needs to accentuate that it has ‘the answer’.

Businesses usually select on a business and brand name based on their personal needs rather than the needs of their customers.

Don’t just follow the herd by creating a brand based on your own tastes and preferences. The team at Seasia has an extensive experience in creating brands and is competent enough to understand the needs of their customers.

4. Be Visually Bold to Induce Emotions and Be Memorable

Your brand needs to be a memorable one. Depending on your desired brand positioning and target markets, you may consider a brand that is visually daring and that initiates emotions for the customer.

All things considered, your brand should be something that induces an emotional retort in your customers; an emotion that is conjunction with how you want them to feel when they purchase and use your products and services.

If you want people to feel excited about your organization, then your brand needs to be thrilling. If your organization is about compassion and care then your brand should induce the feelings of empathy.

Color and shape, and the ingenious use of images with multiple meanings, are inordinate ways of creating emotion. Trust your designer, and consult others to make a decision, consider asking your customers to help you choose.

5. Use your Brand Consistently

We believe being consistent with your brand is what makes it work across different medias. Consistency says a lot about how proficient your business is. It says ‘we are stable, credible and trustworthy’.

Consistency doesn’t mean you have to be ‘boring’. Think of your brand, a part of the blank canvas that gives you room to be creative in other ways.

Once you have decided on your primary brand, create a ‘Brand Style Guide’ that spells how it can be smeared consistently. It should also be able to demonstrate how NOT to use the brand.

Perhaps, you need more than one version of your brand logo – a version for black and white newspaper, a version for social media icons, and the like. You will need to document all of these but make sure that you don’t end up too many versions.

Follow the above mentioned strategies and we ensure that the brand created will be as per the needs of your target audience.

Can HTML5 be used for building mobile friendly sites?

Can HTML5 be used for building mobile friendly sites

According to latest reports forcasted by CISCO it has been found that mobile data is growing at a fast pace. Following that Google released its mobile friendly update on April 21st 2015 and said that we boost the ranking of those websites which are mobile friendly. Now searchers can find more readable text content without zooming .

Keeping this idea in mind you can reap many benefits by making mobile friendly website for your business. This will not only increase website visitors but website search engine visibility can also be improved by mobile friendly design. Website will keep users engaged by delivering optimized mobile experience and convert them into customers. However one must use HTML5, CSS3 & JavaScript to optimize the mobile experience of website no matter in which mobile device user is opening the website.

As a result of this, HTML Standard, HTML5 comes with new features, elements attributes & API. Now developers can get rid of from writing long codes. These code offers variety of functionality to create mobile friendly websites.

It would be great if you find any software outsourcing company who can work for you as your back office. Let’s discuss some of the reasons why we use HTML5 for building mobile friendly websites.

Why Use HTML5 for Developing Mobile Friendly Websites?

  • Good with Major Devices and Browsers

At present, HTML5 is good with the most recent forms of real web programs like Firefox, Chrome, Internet Explorer, Safari and Opera. On the other hand, every program does not support all HTML5 components. At whatever point another component is presented, it is not supported by all web programs promptly. However, the software engineers can basically characterize the doctype to pass on data about the components to the web program. It is likewise planned with elements to make portable sites that easily crosswise over numerous gadgets and programs.

  • Upgrades Site Accessibility

While utilizing HTML5 for web improvement, you can exploit ARIA and a few semantic Tags. New semantic tags like <header>, <footer>, < nav > and < segment > make it simpler for the screen readers to get to your site content. As the screen readers can read the record, the clients can get upgraded experience.

Upgrade Website for Mobile Browsers

HTML5 permits engineers to utilize a few Meta Tags to plan sites for littler touch screen gadgets. In view of their prerequisites, the software engineers likewise have choice to utilize particular Meta tags. For example, they can utilize Viewport to depict the width and settings of a perspective. In like manner, full screen searching choice empowers them to show the site in full screen mode on iOS gadgets. They can further utilize the home screen symbols Meta tag to empower clients to add their most loved applications to the home screen. These Meta labels make it less demanding for engineers to redo the site for different cell phones without composing extra code.

Supports Audio and Video Directly

HTML5 empowers developers to make the sound and video content available by utilizing the < sound > and < video > Tags. So they can make the sound and video play specifically without utilizing any outsider media player, and customary HTML tags like < div > and < implant >. The new tags treat your media content simply like pictures. In any case, regardless you have choice to characterize different properties of the video including source, stature, width and auto play. These labels improve the way sites convey sound and video substance to clients utilizing diverse gadgets.

Creates Better Forms

HTML5 further makes it simpler for designers to make basic and natural structures for both web programs and portable programs. While getting to the site on a cell phone, clients regularly think that its hard to submit data through the structure. In any case, HTML5 makes it simpler for clients to fill in the structures on their cell phone. Case in point, the keypad of the cell phone will naturally change as indicated by the substance to be presented by the utilization

Builds Better User Experience

To wind up more famous, your site must permit clients to associate with the substance rather than basically perusing the data posted on it. Organizations offering HTML5 advancement administrations empower you to support client association utilizing the < canvas > tag. The tag is planned in a way like rich web applications like Flash. It empowers clients to associate with the site content, and urges them to visit your site routinely. In the meantime, it further permits you to improve client association utilizing a few local APIs. You can utilize these local APIs to oversee program history, alter archive, store database logged off, and time media playback.