5 Trends That Will Redefine UI/UX Designing in the Future

5 Trends That Will Redefine UI/UX Designing in the Future

Looking forward to growing your business website more in the coming year? This is the high time when you must think about it. A new year is about to begin and you have to explore every single opportunity. You must know what technologies should you be aware of, and how should you modify your skills to stay ahead of the curve in UI/UX designing for your website?

UI/UX designing is a dynamic industry. The trends in this industry keep on changing. You work on a technology for maybe a couple months and afterward, you realize that it has been replaced with a more advanced version. That’s why it is necessary to remain up-to-date with the latest trend.

So let’s see some of the UI/UX design trends that can drive the traffic to your website in the coming year:

1. The Illustrations

To win the confidence of website visitors, the website must have a great UX design. As a result, more and more businesses are contacting illustrators. Illustrations have the capacity to make the UX design more visually engaging by adding the personality to a brand’s reputation.

Illustrations likewise make UI components more interesting, interactive and engaging. And no doubt, everybody is tired of stock photography these days. Well-known brands, for example, Dropbox, Google, and Airbnb all are making generous use of quirky and playful illustrations in their advertising, website design and brand personalities.

Read Also: Show up! Use Responsive Web Design to Deliver Better User Experiences

2. Custom Typography

Typography can help boost the personality of your brand. Typography plays a vital role in the UI design, especially when it comes to delivering your message in a reasonable and compact way. It’s very inadequate if your visitors need to squint to read their favorite content.

Website designers are more focused on typography today than they have ever been before. That is on the grounds that we now understand the part that typography plays in website architecture and the user’s experience.

Site visitors need to comprehend the purpose of a brand, their site, and how to explore it rapidly and effortlessly. Making an important content stand out amongst all with an emphasis on typography is an extraordinary approach to pass on important.

3. Mobile-First Design

With the increase in numbers of mobile users, the mobile first design is now a priority. The idea is to set up a design for the little screen, i.e. Cell phones and afterward taking it to the extra large screen like PC and tablet.

Doing as such has many advantages. To begin with, it consumes less time to make designs for the little screen. Second, once a mobile design is produced, you can include as many features as you need in the huge screen variants.

4. Content-Focused Designs

Mobile-first designs aren’t the only trends that will be the future of UI/UX designing; there are many others with a capability to be the next big thing. One such trend is content-focused designs.

We all know the value of quality content. It can change your client’s perspective towards your product and influence them to buy it. Not just this, it can likewise help your site magically climb Google’s search ranking.

Knowing this, business owners are searching for designs that can join a designer’s creativity with amazing communication skills of a content writer. Hence, the demand of content-focused designs are very high. Before long, it will be an incredible part of UI/UX designing.

You might also like: How to Design a Great Mobile App User Experience?

5. Parallax Scrolling

The idea behind this strategy is exceptionally amazing. Each time a client scrolls through a site, they see something new. This way, you can describe them your message easily while not intruding their experience. Besides, you can also implement as many effects as you want. Not just this, the technique additionally lessens the bounce rate.

Numerous website owners are showing interest in having the component executed in their applications and website. The element is slowly turning into an integral part of UI/UX designing.

6. Included Voice Experiences

How about a situation in which you are looking over a site, playing with its features and a voice is guiding you through the procedure? Unbelievable! Isn’t it? This is gradually turning into a reality as a number of website owners are having this technology implemented in their sites and applications.

The reason is very basic. Voice integration makes your experience all the more advancing. It seems like you’re being guided by a tour guide on the visit. The trend will soon turn into a game changer in the market.

The world is driving towards a future where the presence of a brand, company or product is the most important thing people can do to retain and attract new customers. Interfaces are vanishing and business models are moving to UI/UX design services oriented models that expand the engagement and relationships organizations have with their buyers.

Accordingly, organizations must start looking to enhance not just “what they offer,” as well as “how” they present it. To know the upcoming trends, stay tuned!

How Designing a Logo and Brand Name Strengthens Your Identity

How Designing a Logo and Brand Name Strengthens Your Identity

At Seasia Infotech, we believe that shaping or creating an organization’s brand is usually the first step in getting the best from the marketing effort.

People usually think of a brand as just a logo but it embraces much more. A logo is just a visual representation of the brand and a base on which other branding elements, such as the visual style, color scheme, tone of voice, or tagline can be constructed.

Without an effectual brand, it is quite difficult to strengthen a positive message in people’s minds about an organization. Hence, it is important to think strategically about your brand and ensuring that the brand you are creating is the need of your target market.

Decked are some strategies to help you get your brand right:
1. Your Brand Should Match your Vision for the Business

A mission statement defines what an organization wants to do now, while the vision statement summaries what an organization is prospecting to be in future.

If you are planning to create a new brand for your organization without knowing its visions and missions, you are probably routing the risk of ending up with a brand that does not make sense as it is disconnected from the core of the organization.

Make sure that you have a concrete mission and vision and communicate it clearly to the designer who can then design a logo that serves you well for years.

2. The Name is Decisive, Get it Right!
What’s in a name?

We often have seen organizations that do not consider the choices of their business names seriously and start a branding process from an already weakened position. They often ponder why they don’t get desired results even after putting in the best efforts. However, it’s not their efforts that don’t fetch the results; it’s their business name that has problems.

A brand name should highlight the key elements of your business, should be easy to spell and pronounce and be free from negative connotations and double meanings.

The name should be as unique as possible, so it is recommended to have a thorough online search and do an audit for your local competition, and across states and seas, to ensure that your name is the best choice for your chosen market.

Look for a name that allows an ideal website URL and same social media account names. It is also important to check for trademarks.

3. Be Customer-Focused

When starting strategic marketing plans with our clients, we focus on prioritizing the needs of the customers and discovering how well equipped the organization is at meeting those needs.

This is because, a significant part of successful marketing is ensuring that the customer sees your organization as a solver of his problems, while the brand needs to accentuate that it has ‘the answer’.

Businesses usually select on a business and brand name based on their personal needs rather than the needs of their customers.

Don’t just follow the herd by creating a brand based on your own tastes and preferences. The team at Seasia has an extensive experience in creating brands and is competent enough to understand the needs of their customers.

4. Be Visually Bold to Induce Emotions and Be Memorable

Your brand needs to be a memorable one. Depending on your desired brand positioning and target markets, you may consider a brand that is visually daring and that initiates emotions for the customer.

All things considered, your brand should be something that induces an emotional retort in your customers; an emotion that is conjunction with how you want them to feel when they purchase and use your products and services.

If you want people to feel excited about your organization, then your brand needs to be thrilling. If your organization is about compassion and care then your brand should induce the feelings of empathy.

Color and shape, and the ingenious use of images with multiple meanings, are inordinate ways of creating emotion. Trust your designer, and consult others to make a decision, consider asking your customers to help you choose.

5. Use your Brand Consistently

We believe being consistent with your brand is what makes it work across different medias. Consistency says a lot about how proficient your business is. It says ‘we are stable, credible and trustworthy’.

Consistency doesn’t mean you have to be ‘boring’. Think of your brand, a part of the blank canvas that gives you room to be creative in other ways.

Once you have decided on your primary brand, create a ‘Brand Style Guide’ that spells how it can be smeared consistently. It should also be able to demonstrate how NOT to use the brand.

Perhaps, you need more than one version of your brand logo – a version for black and white newspaper, a version for social media icons, and the like. You will need to document all of these but make sure that you don’t end up too many versions.

Follow the above mentioned strategies and we ensure that the brand created will be as per the needs of your target audience.