Generate Traffic without Building Backlinks – New Epoche in Digital Marketing

Generate Traffic without Building Backlinks – New Epoche in Digital Marketing

SEO is beyond link building and it’s true. It’s time to step into a new era of digital marketing. What do you think; can we generate organic traffic without link building? Yes, why not. Have you tried those tactics ever to escapade the results? If not, let come with me to know and experience the digital marketing with odd spectacles.

Working as a growth hacker, I typically found a lot of opportunity to experiments and discover new and easier way of building website traffic. I know it no doubt, that links are an implausible factor, but it does not mean you have to create links from every site you come across.

But, I carry forward my work with a thought that if you are not doing experimentation with your work and tactics with new methods, your chances to lose eventually will become higher. I prefer to build link but not in the way you are doing such as scale link building rather than, try to go with the editorial links that also support to build your individual awareness along with the brand.

Wait… Wait… Wait. Marketers can build and ruin everything. So, keep one thing in mind before starting any kind of experimentation with your work is, no one can become a ninja in one night or dramatically. It all needs a lot of strategic work on foundation along with a lot of patience in time. This thought is cool of getting millions of traffic overnights just by posting a single article – but it’s rare. The tactics and experience I share below prove to be effective, stable and reliable for you.

—– How to Gain Traffic without Building Backlinks —–

 

Here are some of my favorite takeaways:

Keep Focused On Initial Strong Build/Foundation – Don’t Only Revolve Around Links

“You must have a solid foundation if you’re going to have a strong superstructure”. Remember, the more ambitious your business goals are, 10*x more you have to put your attention on the foundation and process. On-page, factors lie here, set them all according to the guidelines. Don’t let any factor loosely coupled with the website. Make adequate use of schema tags, rich snippets, data highlighter, mobile responsive, loading speed optimization and more. Check out the complete list of on-page factors, on which your website can compete too.

Optimize On-site Content thoroughly

Do perfectly optimize your website page content. Your each web page need to be tightly aligned around your jewel terms (which point the core value of the web page), because we know it definitely takes the worth time and energy to optimize a web page.

First, write for an audience and then for a search engine. Put audience first in the list of your work priority. Search engines keep changing their criteria for ranking and quality content. However, keep in mind those search engines are only algorithms and programs- not real people. So first & foremost, your content on the website should be written in a way to provide value for your audience. Some key point you should remember from the content point of view.

      Try to choose long tail keywords with a respectable search volume, then high volume keywords, because you cannot compete with the big shark.

      Less focus to elevate keyword density

      Always produce evergreen content for your website

Re-Consider/Re-Publish Your Top Performing Blogs

Now the time to pick out your most worth cards of the deck. I have implemented this strategy and it works as expected. Check your published blogs of all time and fetch their statistics in terms of clicks, impressions, $value, search queries, they have attained in their whole period.

Choose the top performing blogs, make amendments in them with worth, latest points and republish them. Afterward, do not forget to promote and socialize these updated posts along with the tags which contain the previously attained search queries. You can implement schema markup, data highlighter on those post as well. Within a period of time, you can view the noticeable results with the improved stats.

—-Proof of this strategy—-

 

Traffic-Growth

Build Growth Driven Page of Your Website

Design pages on which you want to rank on #1 in Google. They will be your anchor pages to drive the organic + business traffic to your website. For this, first, you have to choose most combative terms/keywords on which you want to wager against your competitors. Then, use those terms that should be perfectly fit in the content for your webpage.

Note: Don’t do over optimization whether it’s content or Meta Tags.

Optimize them regularly with respect to the Google updates wherever required. Do optimum use of E-A-T (2019 will be of E-A-T)> your expertise, authoritativeness & trustworthiness in those pages i.e. show your WOW factor your brand has attained. Certainly, these well-established pages will not go away without paying your efforts.

Bring Engagement to Your Website

Ranking!! I know you are thinking about your ranks again.

BLOG COMMENTS -> Indeed, this will help you to improve your keywords rank & organic traffic as well. Use blog comments, but not on third party websites. Try posting engaging content that compels users to post comments on your blog.

Comments are proven on-site engagement signals to bring traffic and enhance ranking stats. Even Google will likely to pay more attention to those who have an active community on their website. Thus resulting in, amplified search queries and improved ranking of your keywords.

Use of Merger Method & Gap Filling in Content

Remarkable organic traffic increase with “0” link building required. Merger method allows you to combine your posts where same anchor texts are targeted. Combining those posts not only helps you to remove keyword cannibalization issue which is not ideal for the SEO point of view but also brings a quick increase in organic traffic and keyword ranking.

Make sure you have done 301-redirect to those URLs in order to get the link juice at one place. Whereas in Gap Filling tactics, length of blog content is enhanced by making adequate editing and amendments in them. This also helps to boost your organic traffic and better ranking results.

Do Not Totally Obsessed With Ranking as a Success Metric

Most of the people among us are measuring their product success in terms of ranks which goes up down covertly. Search results are unstable and expecting results from only ranking will prove to be a mistake these days.

Additionally, now search engines show the result on the basis of searchers location (which is auto detected) and on the basis of search intents of users. In that case, it became important to choose a way which would be clear and apropos in terms to show you the goal-oriented results.

Winding it up

So, it does sound cool to go for higher traffic without being worried about backlinks. Make no mistakes fellas as it requires a serious and sincere effort. Many of the bloggers may not agree but deep down they know that it works and it works pretty fine.

So, what are your thoughts on this? Are you one of those who loves to see their website’s traffic reach higher without traditionally increasing backlinks or are you the one who disapproves!!! Let me know your thoughts on this via comments. Ciao for now fellas!!!

Rank Your Product For Amazon Searches: A Comprehensive Guide

A Complete Guide to Rank your Product in Amazon Searches

So want to achieve higher sales on Amazon? Here’s the mantra to get greater product ranking. As we all know the higher the product ranking, the more profitable for the sellers. All we want is great rankings on the search engines.

In addition to selling your product on your own website, you need to have a presence on Amazon also so as to attract customers for your product just as you want your website to appear on the first search engine results page.

So if you fail to accede with the Amazon SEO, you’ll be left with lower traffic and decreased sales. Improving product visibility on Amazon requires you to understand that customers have different searching habits on Amazon in comparison to Google.

The basic idea is that a customer will be able to discover your product if the customer’s search query is compatible with one of the keywords mentioned in your product.

Things you need to know

Coming to the mantra that is going to change your product ranking- A9 algorithm. So if you want your product to be on the top, you need to begin thinking like it. The foremost thing you need to know is that Amazon SEO is different from the Google SEO.

So basically to rank your product higher you need to be relevant and to be on the point in order to increase the chances that the person searching for a particular product will purchase it. The popularity of the item also matters such as reviews and ratings are given by the customers of the same product.

Let’s get familiar with the Amazon’s A9 algorithm

The search algorithm responsible for product ranking is referred to as an A9 algorithm. The main aim of the Amazon is to increase the probability of purchasing items and the A9 algorithm does the thing. It sorts the products by considering two elements.

Performance:  An item with powerful sales record will be ranked at the top in the Amazon search results.

Relevance: Based upon your keywords, it will evaluate how firmly your product matches to the keywords provided by the Amazon customers.

Increasing the Relevancy:

The product’s Title:

To give a hike to your product ranking, the crucial part of Amazon SEO is the product-title factor. You need to make your product title relevant by inducing some of the most commonly used and relevant keywords to make the product purchase skyrocketing.

What do you need to do in order to optimize your product name?

  • The product name should be comprised of the brand name.
  • A crystal clear explanation about what the product is meant for.
  • The color and size availability of the product must be given.
  • The quantity of the product-how much stock is there in the store.

Backend Keywords:

Amazon backend keywords are a kind of concealed keywords that are used in the backend section of the Seller Account. These are just like “meta tags” in HTML which gives additional information about a particular listing. So basically you can include all the keywords for which you want your product to get ranked in Amazon’s search results.

Tips to fill out the backend keywords:

  • Repetition should be avoided.
  • Quotation marks should not be used as it will restrict the overall character count.
  • The keywords must comprise of variations in spellings or synonyms.

Brand field:

The brand field of the products always appears on the product page and it further leads to various products of the same brand. So you need to be careful while writing the brand name of your product.

Usually, the customers have a habit of searching the products through its brand name so that is why it is important to include a true and correct name.

The way you describe your product:

The description of your product and bullet points telling important information are the two factors which can extensively rank your product higher if relevant keywords are induced into it. Here you get an opportunity to give essential info about the product and convince customers to purchase the item.

If we use the bullet points to describe the product it will be more scannable and readable for the customers. Try to list some of the benefits provided by the product in order to add value to your product description.

Look around the competitors and include the information about the product that is not provided by them.

Increasing the performance

In order to achieve an optimized Amazon SEO, it is important to understand the performance-related ranking.

Price of the Product:

The price of your product essentially affects your Amazon conversion rates.  When your product listings are turning traffic into sales, this notifies the algorithm that your product is relevant to the keywords searched by the customers.

Generally, you should be focused to reach a conversion rate betwixt 10-15%, this will definitely give a boost to your product visibility.

There might be a scenario where various products in a similar category are at lesser rates than yours then two situations will take place, either you won’t be able to sell as many products as compared to the similar products or the algorithm will conclude that your product will not be sold as many as others are will be.

You will have to suffer from lower product ranking on Amazon if your product will be costly as compared to others.

After thoroughly going through the prices offered by your competitors, you should decide the price of your product accordingly.

 

Product images:

Products that mark high-end images have higher rates of conversion according to the analysis. Including high-quality images is crucial in increasing the conversion rates which in turn results in a high ranking of your product.

 

Amazon reviews:

This is another factor that increases the performance of the product ranking. Most of the customers rely on the reviews to purchase the product so it is relevant to consider it as a tool to increase your sales.

So the product which will have more reviews will be listed at the top of the results page on Amazon. For this you need to send follow-up emails to your customers after they purchased the product, this will increase the reviews on your product which further leads to a higher ranking of the item.

A final word-what actually the Amazon algorithm requires from you as a seller that is making the customers happy. Your product page on Amazon can be ameliorated in a number of ways but all the factors have two things in common- performance and relevance.

If you make your product ranking higher by using these two functionalities, then consequently you will see a revolution in terms of your search rankings, sales and conversion rates.

 

Video SEO: A Guide You Shouldn’t Miss

Video SEO

Video SEO is something people hear about every day in the industry. But have you ever tried that?

That is the question which can make your digital presence a milestone if you address that promptly. Usually when we hear about SEO we usually use it in the reference of website and business.

With revolutionizing technology, the level and mode of customer engagement is changing. The polarity of engaging content is shifting towards more visualizing content rather than just written content.

In the early 2000s, bloggers got their hands on DSLR cameras which introduce a new format of content in the digital realm, the video content!!!

The SEO practices for a video always baffles modern marketers which is why we bring you a guide which will help you in optimizing your videos for search results.

So, are you ready!!!!!

Without any further ado, let’s get you started,

What Video SEO is?

It is a simple process where you optimize your videos for search results. For ranking your videos content need some optimization strategies. With some tweaks you can increase the chances of your video to rank higher in search results.

Ways to Optimize Your Video for Search

#1: The Video Hosting Platform

Before you make a video and share it on random platforms, you need to make sure that you are clear with the purpose of the video. What you want to achieve with the video there? Do you want to increase your website traffic or you simply want to increase brand awareness for your business? While choosing hosting platform for video, you must have a clear intent coz the visibility of your video depends on that.

If you have intent of going for brand awareness rather than high traffic for your website, then Vimeo or YouTube are ideal platforms for your video. When you opt for these platforms, when your video get indexed, majority of traffic belongs to these platforms because of suggested videos played after your videos.

If you have a dedicated focus on increasing on-site traffic, you must search for alternative hosting platforms to showcase your videos. (NOTE: YouTube and Vimeo are not the platform you want to go for in this case).

#2: A Video Transcript

By now you must be familiarized that a search engine is not going to watch your video and then rank it accordingly. Here you cannot replace written content at all. A video transcript will not only give your viewer an idea of what you have in the video but also provide search engine bots the information about your video. With this additional text, you make it easier for the bots to crawl and rank your video according to the related search query.

Not only do video transcripts make your videos more accessible to a larger audience, they make your videos more scrap-able by search bots since there’s additional text on the page.

#3: Engaging Thumbnail Image

The video thumbnail is what the searcher will see when your video is indexed; therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

#4: Title & Description of Your Video

Just like they do for a blog post, the title and Meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do the keyword research to ensure you’re targeting keywords that people are actually searching for.

Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search.

#5: Your Page Must Be Relevant to the Video

You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO or the search engines won’t bother to crawl it in the first place.

While it can be challenging to get your website ranked organically, if you continue to create high-quality content and ensure the technical SEO components are in place, then rankings will come.

The other piece is ensuring the video is relevant to the page you’re embedding it on. You need to ask yourself: does this page relate to the video in question or is it generic? If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

#6: Keep the Video as the Center of Attraction

Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Search crawlers also are unlikely to go out of their way to index a hidden video.

If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop.

#7: Never Embed Single Video on Multiple Pages

Have you ever played a match of tennis against yourself? Well, that’s essentially what you’d be doing by embedding your video on multiple pages. It’s important to avoid this as there’s no sense in competing against yourself.

If your page and video are both relevant to each other, and you’re hoping to ensure that page and video get ranked, then there’s no sense in embedding the video elsewhere on your public facing website. You’d essentially be competing against yourself, which is illogical.

Winding it up

There are many places you can pay to promote your video, like Facebook, Twitter, and Instagram. You can also try other non-paid strategies, like having partners promote your videos.

Content Marketing For Remarkable Business Growth

Content Marketing For Remarkable Business Growth

Digitization of business is not a new thing now. You can find Millions of businesses over the internet. What actually changed is the way these businesses are representing themselves over the internet.

An interesting read was later brought by Forbes. In one of their article, they speculated that over 80% of consumer research online before making any real purchase. This change revolutionizes how businesses started marketing their business.

All this starts when Bill Gates mentioned once, “Content is King”, and everything in the corporate world changed. A new marketing took birth and later became popular as “Content Marketing”.

In this post, I will be discussing it in detail. I mean really in-depth!!! So, buckle up as this post will be a long read (Promise I won’t make it boring at all!!!).

Let’s start with its meaning.

What Content Marketing Is?

I have gone way too far to find an exact meaning or definition per se, but haven’t found anything ironic. I mean definition close enough I found was on the internet was, “A marketing program which centers the creation, publication, and distribution of content for the target online audience”.

After an exhaustive fool’s errand, I decided that I will address this issue with my own approach. So, Content marketing is the branch of digital marketing which totally depends on content (as the name suggests). The only aim of such marketing is to engage the audience with the brand to make sure that the business highlights value to the audience. Content marketing focuses on the value-based campaign which has the potential to drive the customers not to only engage with your brand but also encourages them to be promoters.

In a nutshell, content marketing targets for these four components,

  • Create Attractive content
  • Then Engage with your audience
  • To Persuade them to purchase
  • Then turn them into Promoters

With these four simple ways, content marketing proves to be one of the strongest assets of marketing. Once you get familiarize with the content marketing aspect (which I will cover in this post), you will be able to distinguish all the major differences and avoid all the fool errands to promote your business.

So, before we go any further into the realm of content marketing, let’s understand some scenarios to grasp the aura of content marketing.

Scenario 1

You own a law firm which helps businesses and individuals to tackle law-related issues. This year, your business is lagging, so you decide to set up a blog and start sharing all the common law-related issues which any individual can face in their day-to-day life. You start with few posts a week and they start ranking on Google.

As people tend to search online, they found your post as the resource. Many of them learned things and moved on, but some of them with more serious problems will eventually start believing that your firm has the necessary expertise to handle such problems. They will turn to your firm for help resulting profit for your business.

Scenario 2

Imagine you are an owner of an agency who specializes in developing design solutions for other businesses. You’re having trouble attracting customers, though, because keeping an agency on retainer seems like a luxury for a small business. So you decide to create some DIY design tools to help them, you know, DIY. You do some keyword research and notice about 2,000 people are searching for an “Infographics generator” every month, so you decide to build one that people can use for free once — and if they like it, they can create more Infographics for free if they provide a name and email address.

You create a few sample Infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Now that you have their contact information, you’re able to identify some people that would be a good custom fit and keep in touch with them, nurturing them into customers.

Figure Out How to Go With Content Marketing

Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There’s no one-size-fits-all for team structure — it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies’ structures. These should help you hire the right people, and have them “sitting” in the right spot in your organization.

The proxy for content marketing in the following charts is “Attract”, since content marketing is the top-of-the-funnel activity that attracts people to your business. “Convert” and “Close” refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

Ideal Approach for Creating Content

the manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be created to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.

Blog Posts

Predictably, blog posts are typically written by the bloggers. However, if your team is large enough to have someone dedicated to creating gated assets and premium content — things like ebooks and tools — they should also write blog posts to help promote those assets. SEO specialists will also work closely with bloggers, as blog posts are often a company’s best opportunity to improve organic search rankings. As such, bloggers should be writing posts that help improve the site’s SEO, and drive organic traffic and leads. Their editorial should be informed by keyword research and optimized for SEO.

Types of Blog Posts to Write:

How-to – Posts that teach readers how to do something; these typically perform very well in organic search if they align with long-tail search terms.

List Posts – Curated examples that can be informative, and thus also rather search-friendly, or simply entertaining.

Thought Leadership – Posts that explain fundamental shifts in an industry, or ask the reader to rethink convention wisdom.

Newsjacks – Timely content that either report on industry news, or finds unexpected tie-ins with popular news items.

Infographics/SlideShares – Blog posts that primarily use visual content to tell a story.

Premium or Gated Assets

Premium or gated assets are typically longer forms, and/or more time-intensive pieces that don’t exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and are thus worth investing in.

Types of Premium Assets to Create:

Ebooks – An incredibly popular format, typically presented as a PDF and redeemed behind a form.

Research Reports – Often presented as a gated PDF or an ungated microsite.

Webinars – Though time-intensive, webinars may feature a guest speaker who brings his or her own audience, which can help broaden the top of the funnel. Recorded versions of webinars can live behind a landing page to extend their lifespan.

Tools & Templates – Because they’re extremely utilitarian in nature, tools and templates often prove to be incredible for the long-term lead generation despite the upfront resource-investment required.

Visual Content

Regardless of team size, it’s common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in the lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent — like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.

Types of Visual Content to Create:

Infographics – These can be embedded in blog posts, and shared on social media.

SlideShares – Some social media managers focus a lot of energy on SlideShare as a channel, and create content exclusively for it.

Video – Whether for YouTube or a blog post embed, short videos for the sake of entertainment or education can help you diversify your content portfolio and improve your SEO.

As your content marketing team grows, who creates what content becomes more specialized. But even as the largest team size, a lot of overlap exists between each role, and if it becomes less pronounced in the creation of the content, the opposite is true when it comes to distribution of the content.

Measuring Your Content Marketing

There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:

Content Marketing Team

Team-wide, the content marketing team should be focused on site traffic and leads. Leads because they are a top-of-the-funnel metric that can be tied to revenue, and traffic because more visitors mean more conversion opportunities.

Blog

As a major part of any website, and as an asset that lends itself to being a traffic lever, I recommend new blogs measure themselves on traffic and subscribers. As a blog matures and has grown traffic at a predictable rate, fold in a lead generation goal.

Gated Assets

As the assets that were created to generate leads, measure, well, the leads generated per offer. If you’re in a very sales-focused company, opportunities influenced are another strong metric.

Social Media

Because the reach of a social network is so critical to the strength of social as a content distribution channel, measure the number of followers/fans on each of your most important social networks.

Do you like it?

Let me know your thoughts on content marketing and the tenets I mentioned in the post.

Did I miss something? Why don’t you remind me over the comments section? Adios till then fellas!!!

Can AI Really Result in Effective Digital Marketing?

Can AI Really Result in Effective Digital Marketing?

Digital marketers always fantasize about the use of AI in Digital marketing.

There was an idea, of making a machine learning as a human. With multiple Sci-fi movies in the late 90s, human fantasizes artificial intelligence. That fantasy turned into an obsession and with a few years, the distant view becomes much clear.

With the Google’s RankBrain update, it is quite clear that AI will have an impact on the realm of digital marketing. Use of an algorithm which is inspired by AI was a clear sign that one day it shall rule the empire of digital marketers.

Are you afraid of Sky-Net or iRobot repeating all over again?

Well, you should not coz there are only positive results awaiting (And those movies are just for fun!!!). No machine can rise above us so relax!!!

According to QuanticMind, over 97% of influencers believe that the future of digital marketing lays in the future prospects of machine learning and AI-powered automation.

Here in this post, we will try to figure out how exactly AI is impacting digital marketing and what are the future whereabouts of the amalgamation of automation and digital marketing.

Let’s have a look at those impressive applications that can uplift your digital marketing strategies

The Impact of AI in Digital Marketing till Now!!!

It is safe to say that Machine learning’s advance applications are still unknown in the realm of digital marketing. However, the applications are quite explicit. There are many tools (which utilizes machine learning), to analyze a large set of data and to present them in an understandable analysis which can be used by the digital marketers to gain new insights without any extra efforts.

That time can be utilized by them in understanding the target audience better and they can focus on how to interact with them in effective ways.

According to a Gartner report, by 2020, over 85% of customer interactions will be managed without involving any human being.

If you are afraid that the machine learning applications will replace you as a digital marketer, then you are on the wrong foot. They are there to ease your work; they will not pose any threat. Also, by using these ML tools, you will be able to streamline your digital marketing strategies.

How is Machine Learning implemented in Digital Marketing?

If you talk about current trends, using machine learning for digital marketing is certainly one of them. There are many benefits when digital marketing is associated with the ML tools. Increase in productivity is one of them. When you utilize online channels, content, and other data with the help of ML tools, processing this analytic is fast and accurate resulting in increased productivity.

Still, you may be baffling about how ML tools can be used in the process of digital marketing. Let’s address this question in a separate section.

AI in Content Marketing

Content is King is an old saying but it really stands for what it meant. In the recent years, many content marketers, bloggers, and digital marketers voraciously create content to effectively engage their audience and build the brand. Due to their efforts, the content is everywhere online in the form of blogs, informative posts, webinars, images, videos, and other forms of content.

According to the LinkedIn survey, these three things have the potential to make the content effective,

  • Relevance to the audience
  • Effective storytelling
  • Triggering response or an action

With the help of an apt ML tool, as a content marketer, you can understand this data more deeply. It allows you to concentrate on your core work more and less in the data analysis (which is indeed a time-consuming task).

AI in PPC aka Pay Per Click Campaigns

The effectiveness of PPC campaign mostly depends on the accuracy of the data analysis which is quite gigantic in amount. There is a saying in PPC campaign which states that a data will be easier to contemplate when the amount is big enough. The use of ML tools can rally up the workforce. Here are the ways by which you can level-up your PPC campaigns with the help of AI and machine learning tools.

  • You will easily get the figures you need to elevate your business.
  • Based on top performance drivers, you can make efficient and long-term strategic decisions.
  • Meeting PPC goals will be easier with ML tool’s deep data analysis.

AI in SEO (Search Engine Optimization)

When Google introduced RankBrain algorithm, the application of AI justified that it can be used in serving relevant resources to the audience. AI can also be used in defining the quality of content. Focusing only on keywords is old school and must be replaced with high-quality informative content. In the coming future, there are a lot of applications regarding content creation, SEO, and AI.

The Future of AI & Deep Learning

How can these two tenets affect your digital marketing strategy? It is the question of the millennium. You can utilize the potential of machine learning for the processing of complex problems which we often found in analyzing an immense set of data and in creating personalized content for the targeted audience.

Artificial intelligence and deep learning can be helpful in developing meaningful conversations by involving the audience with Chatbots. It will enable your marketing team to focus on their core work.

With such data analyzing prowess, you can engage with your hyper-targeted audience by uncovering predictive database with the help of Artificial intelligence.

Concluding Remarks

When you’re entering the realm of digital marketing, you need to be innovative, voracious learner, and adaptive to all sorts of changes. The online content pool is endless and full of new possibilities. Finding and leveraging those new tenets can give the wings your business always seeks for.

Embracing Artificial intelligence is not endangering your job but only increase your efficiency. You and your marketing team can level-up your capabilities and build content which is engaging, inspiring, and advocates meaning corporate relationships.

I hope you get what my point is here. Artificial intelligence is for you, it is not replacing you. The machine is invented to increase the efficiency, not replace humans (It can never replace you!!!). Mention your thoughts in the comment section and let me know your valuable thoughts. Adios, for now, fellas and have a good day ahead of you.

Advanced Meta Tags To Boost Your Website Traffic

Advanced Meta Tags To Boost Your Website Traffic

Meta Tags are bits of data, noticeable to the search engines. The main objective of this is to make it simpler for them to discover pages, relevant to a searchers inquiry. These are a fragment of the HTML of your web pages and are included in your code as your site is built up. Most of the CMS (Content Management Systems) will give you with the choice to include and alter your Meta Tags with no improvement work.

Meta Tags has three significant fragments. Lets’ have a look at the detailed description of these three and why each one is valuable.

1. Title Tag

This is the very first thing a search engine wants to see on your website. It’s specifically the name of your definite pages. This is displayed in two places – blue link above the snippet in the Search Engine Result Page (SERP) and text in the browser tab.

In case you need a different title that integrates your keywords to display on the search engine results, at that point title tag is important. This is awesome for giving clients a rapid idea regarding what type of content to expect, hence expanding your active clicking factor and target visitors and customers.

This Meta component must be carefully considered. To begin with, it must be comprised of less than 70 characters to assure that the complete title is displayed and seen at a speedy rate. Secondly, stuff your main keywords in such a way that they would be displayed in bold on the search engine results page. Also, remain away from the keyword spamming.

This tag is a direct SEO signal that has a great impact on the search engines and how they rank. It also affects your prospective visitors as they more likely click through from SERP if the tag is well-written and relevant to their enquiry.

2. Description Tag

This tag is a summary of the content which appears on your webpage. Meta Description is about the sales of your webpage. It is the chance to convince the prospective visitors to click through from search to the site. This must be very much concise, well-written and optimized for the same keyword or phrase.

What is your website or page all about? Explain about this in the description tag so that the search engines will have the capability to recognize which is a valid summary of your webpage. This summary will likely appear on SERPs as snippets situated under your URL.

You might have individual description tags for your web pages and blog posts. In this manner, if the first keywords or first actual picture on the webpage doesn’t involve keywords or don’t specify the content, these will not be the one which is displayed on the search results. Your Meta description is the one that is displayed.

Assure that your Meta description should be 150 to 160 characters in length, with keywords stuffed, ideally a unique one for every page. Ensure to write every description as an approach to lure your intended audience to tap on the URL. In case you have an excessive number of pages on your website, simply make use of description for the most significant and basic pages. While Google and the main search engines don’t make use of Meta description as a basis of ranking, a more useful Meta description will enhance the click-through rates that will have a great impact on your ranking.

This tag is also known as non-direct SEO signal. It doesn’t have an impact on the search engine in any meaningful manner, but affect your prospective visitors to click through or not. A well-written and unique description will enhance your search for the site conversion.

3. Keyword Tag

The third segment of a Meta tag is the keywords. These are the words or an expression that tells about your site completely and what it is for. The keywords could be the prospective search queries which you believe that must be used by your intended market.

Previously, keyword tag was everything for search. Since the web turned out to be more commercial in nature, ‘keyword stuffing’ turned into an SEO pattern and it was not long before the search engines quit looking at the keywords tag. It is mostly assumed that the Meta keyword tag is no longer used and is no longer valuable; however, you should prefer to use it. Make sure to make accurate usage of it. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.

4. Robots Tags

The Meta Robots are classified into two kinds of tags:

  • Index or noindex
  • Follow or unfollow

You must focus on nofollow and noindex tags because the search engines will automatically follow links and index web pages without placing a tag. I don’t need search engines for indexing a page, such as noindex or for a specific link, such as nofollow, then both of these tags should be used. Robot tags must be used for different reasons, like private content, outdated directories or duplicate content.

Such tags must be used in certainty since misused robot tags might affect your SEO performance and protect the inner web pages from being indexed.

5. Canonical Tag

This tag will specify that a URL will represent the main copy of a page. By making use of such a tag prevents the issued caused by duplicate or identical content which appears on the several URLs. This conveys the search engines which URL version you need to appear in the search results.

Search engines use this tag to combat the problems of duplicate content and assign the search engine ranking value for that content to the page which is elected as the source URL.

How Will These Tags Affect SEO?

All of the Meta tag components as discussed above still influence your website SEO, despite not being a fragment of Google ranking factors any longer. You need to understand that Meta tags are till now used by a search engine in order to validate and examine your website specialty and content based on the title, description, and keywords which you have mentioned within your codes. Subsequently, your website will possibly have greater credibility when you have these Meta tags in place, given that they do verify your content.

Moreover, these Meta tags are exceptionally useful in improving your clicking rate. When web users or searchers look that your title and description is eye-catching, they are probably to pick your URL over others. This is particularly true if you are capable in capturing the main or essential message of the content through these Meta tags and your content ends up being the one which we will be of most use to what the searcher wants or needs. This is very useful for the clients as they don’t need to invest so much time clicking on the URLs with same content which turns out to NOT have the information they are searching for.

Meta tags are much helpful as they capture the attention of users, lure clicks and conversations and also promote your branding. These are a pitch for your website, products and services.

Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

Online Reputation Management Lessons Trump Taught Us

Online Reputation Management Lessons Trump Taught Us

Love him or hate him, Donald J. Trump knows a thing or two about branding. Leading up to his presidential election, he somehow managed to make incredibly cheap-looking red hats, with the words “Make America Great Again” on them, and sell like they’re the latest and greatest technological invention from Apple or a new Nike shoe. In reality, the MAGA hats were as bland as could be, but more than half a million were sold.[1]

But a red hat is not the only thing that Trump has branded with success. One perhaps lesser-known fact is that Trump has spent a significant amount of effort and money to ensure that his own name and reputation be protected as much as digitally possible online. And thus, Trump has been intent on retaining his own brand—himself—as a larger than life figure, even in the midst of a tumultuous political climate where he frequently lambasts his opponents on Twitter and in return faces a rather fiery opposition as well.

How exactly has Trump offered us online reputation management lessons? Most potently, he has accomplished this by his plethora of owned domain names. A study earlier this year recorded that Trump possessed an astounding 3,643 of them.[2] According to Trump’s son, Eric, his father owns “tens of thousands” of domain names, with thousands being added each year.[3] Is this just a waste of money from the billionaire business tycoon? Not at all!

Here’s the thing about Trump’s impressive portfolio of domain names: by purchasing an almost laughable amount of domain names, Trump has beaten his enemies to the punch by acquiring the rights to website names that could potentially be used to malign his character, abilities, and likability. For example, it is not an agenda-driven Democrat whose goal is to take down Trump that owns donaldtrumpsucks.com. It is actually Donald Trump. No, Trump does not suffer from self-hatred. He has done this so as to prevent his political foes from obtaining a clear, concise domain name that could be used as an outlet for Trump-bashing.

Truth be told, most people do not have thousands upon thousands of dollars to spend on domain names to protect their image. But there are some practical points about online reputation management that can be made.

1) Think of Preventive Ways to Curb Negative Attention

Obviously, there are countless ways that this can take place. If your company runs a website (which it absolutely should in this day and age!), then make sure your customers are brought to a crisp, clean, and readable page. Having choppy, ugly, or simply difficult to read website can instantly turn people away unnecessarily, and therefore, hurting your image. No, most of us don’t operate in a similar context as Donald Trump. Nevertheless, just as Trump looked for preemptive ways to best ensure his image, so also can those of us who run websites. Find your weaknesses and avoid stumbling blocks.

2) Social Media Can Be a Blessing and a Curse

Sure, Donald Trump owns a lot domain names, but he is much better known for his activity on social media, particularly on Twitter. Indeed, news outlets keep a careful eye on the president’s feed, just in case he sends out something deeply provocative or controversial. This has led Michael Barbaro of the New York Times to conclude that Trump “Mastered Twitter for 2016.”[4] In essence, Trump has turned his lone Twitter feed into a news network of sorts, all while casting other networks like CNN, ABC, NBC, and CBS as “Fake News.”

 Some may wonder whether or not Trump’s Twitter behavior is ultimately a self-inflicted curse or a powerful blessing to his followers. Not surprisingly, a majority of those polled on the subject of Trump and Twitter believes he uses this social media platform too often and in a negative way. However, a key finding is that while even a majority of Republicans thinks he uses Twitter too much, 41 percent of those in the GOP consider his Twitter usage to be a good thing.[5] This seems to imply that a significant portion of his base approves of Trump’s theatrical approach to Twitter.

None of this is to say that all of Trump’s methods on Twitter ought to be replicated, particularly by those who run organizations and websites. However, Trump’s Twitter techniques do offer an important insight on the value of social media for online reputation management. Undoubtedly, social media can have negative effects upon one’s image. Thanks to the democratization of online review systems and social media comment pages; literally anyone can say anything they want. Although Trump has protected his image with his domain name monopolization, he can’t exactly escape the nature of online criticisms via social media. This can happen to anyone who runs a social media page.

Fortunately, there is also a much more optimistic lesson from Trump’s social media usage. Specifically, we can see the importance of having a committed following, even if that group is only a minor percentage of numerical “followers.” Just because a majority of Republicans are less than thrilled by Trump’s Twitter account, that does not discount the fact that thousands (41%) absolutely love what he does. As many marketing experts will argue, the amount of followers is not what is most important. What really matters is the level of engagement and loyalty. Trump, meanwhile, has a committed fan base (despite also having a committed enemy base as well). A committed fan base, even if it’s not huge, is ultimately much better than a large and lackluster one.

Donald Trump’s social media behavior has been unconventional and does not perfectly translate to suggested proper etiquette for others. Yet, it must be remembered that Trump has found success in online reputation management in at least a couple of ways: (1) his preventative measures of defending his name online (2) the blessings and the curses of having a social media presence. For those interested in preserving a reputable name online, Trump’s examples provide insights on making your online reputation great again.

References:

[1] http://nypost.com/2017/04/29/trump-campaign-sold-more-than-half-a-million-maga-hats/

[2] https://biznology.com/2017/02/need-3643-domains-just-like-president-donald-j-trump/

[3] http://www.businessinsider.com/donald-trump-web-addresses-domains-2015-8

[4] https://www.nytimes.com/2015/10/06/us/politics/donald-trump-twitter-use-campaign-2016.html

[5] https://www.politico.com/story/2017/06/07/donald-trump-twitter-poll-239222

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

If you are not running a huge corporation with target audience all over the world, you should advertise your products locally to increase the productivity. While advertising locally, you have to target a certain area with your advertising. For example, in case you run a sweet shop in Chicago, then you will have to reach people who currently reside over there. People living in France have nothing to do with your sweets. So, you do not need to advertise it to the people in France, who will most likely never buy your sweets.

So, go local and start increasing your productivity effectiveness. As usual, it begins with the right strategy. To succeed, you have to present yourself in front of the right audience, in the right location at the right time and with the right message.

Here are few local PPC tips for you to utilize:

1. Customize

Everything in your ad campaign should be customized to your target audiences and searching segments. You don’t need a generic advertisement being served to an exceedingly specific audience of searchers. One of your greatest advantage here is that you know the audience better than any other person, in addition to there are various tools out there to help, including the Google keyword tool.

You will have to make sure that the landing pages you create for your ads are customized to your keyword group and location. A local PPC ad is basically meant to draw the attention of searches.

Your landing page is where you engage people, get connected with them and hopefully convert them to buyers. Your landing page must be loaded with rich and helpful content. You should utilize content like the advertisement once the searcher gets to the page.

2. Targeting Long-Tailed Keywords

In a local PPC campaign, long-tailed keywords are crucial for attracting customers. You need to ensure that you select the correct keywords to enable individuals to find you, and which are what your target market is looking for. In picking local long-tailed keyword phrases, you must ensure that your ad is served to potential customers who are near you.

Moreover, long-tailed keywords help in refining a lot of “researchers” and are highly converting. They also decrease your audience size, but the leftover audience has more targeted searchers who will be much more likely to convert.

3. Negative Keywords

In case you are not considered negative keywords, you must be leaving something on the table. Negative keywords should be considered in local PPC campaigns. Generally, people consider only those keyword that people are searching for but, there are some cases when these keywords can include related words that are not related to your campaign.

To understand, let’s take an example. Let’s consider your restaurant serves seafood, but do not offer shrimp. However, shrimp is highly related to seafood. As a result, you might get searchers who are looking for shrimp when you don’t even offer it. So, by adding it to the negative keyword list, you refine your target audience by excluding people you do not want to reach. This will definitely save you a few bucks.

4. Geo-targeting

Geo-targeting is another awesome technique that can help you while doing local PPC. It will help you in targeting location-specific audience. For example, in case your services are particularly in the Chicago area, then you can set your ad to show to people in that geographical area. If you want to target the complete state of Illinois, you can target the state individually.

5. Location Extensions

Advertisement extensions are imperative in the PPC world and, with regards to local PPC advertising, one of the best ones you can utilize is a location extension. This is an extra piece of your advertisement where you can list your address, contact number, working hours, and some other extra data you need. When you have the location extension in your ad turned on, the advertisement will be presented with a map in the results, so your clients can see precisely where you are located.

One thing that you need to make sure of while managing location extensions is to have your Google My Business account set up. In case you have different areas, you certainly need to ensure all the data is right for each one.

6. Call Extensions

Call extension lets you display your contact number in the advertisement. This function can give you direct leads. When searchers are utilizing their cell phones, having your contact number in the advertisement makes it less demanding for them to directly call you. Likewise, by utilizing the call, extension, a “Call Directly” button will be populated.

The most important thing for every successful local PPC campaign is how you plan, implement, test, analyze and optimize it. All this ensures you have highly optimized paid search campaign that will definitely help you in increasing your productivity.

Here is Everything You Need to Know About Google’s Latest Event

Here is Everything You Need to Know About Google’s Latest Event

Finally, the Google revealed on October 2, 2017, its latest hardware products at a press event in San Francisco. The hardware products launched include two smartphones, smart speakers, a brand new laptop, smart earbuds that within a second translate words into your dialect, a camera that takes its own photographs and a revamped VR headset.

Here is a look at Google’s new smart products:

Pixel 2 and Pixel 2 XL Smartphone

Pixel-and-Pixel-XL

The Pixel is Google’s Smartphone that is particularly designed to show the best possible version of its Android mobile OS. The latest editions of these phones include new fingerprint sensors, OLED screens and are water resistant. A powerful rear camera is something that makes these phones amazing.

In May, Google previewed its Lens feature. The biggest attraction in Pixel 2 and Pixel 2 XL is they have access to Google Lens feature. Here are some functions of what Lens can do:

• Provide details about a movie based on its poster
• Scan a document and identify phone numbers, email address etc.
• Identify the type of flower in a photo
• Show reviews and ratings for a business based on its storefront

In other words, we can say that Lens can find the information based on the photos you have snapped or saved.

This time, Google created a portrait mode with just a single camera that utilizes the machine’s learning program. Google says that its machine learning is so smart that it can even perform the desired effects on front-facing camera and does not require a big sensor cluster like iPhone X.

Google’s Pixel 2 has a 5″ screen and Pixel 2 XL has a 6″ screen. Both the phones are now available for pre-orders in Canada, Australia, India, Germany, U.K. And the U.S. Last time, it was a typical task to get a Pixel phone in your hand. This time too, it is unclear yet if Google will increase its supplies for these new models.

Google Pixel Buds

Google Pixel Buds

The new smart buds by Google are wireless and are attached to each other with a string. These headphones are designed to work only with Google Pixel as of now, but they have one really amazing feature. The buds can translate 40 languages by Google Translate. The built-in microphones help handle almost real-time translation. While giving on stage demonstrations, the company translated Swedish to English.

Google Clips

Google Clips

Google Clips are a little square camera for individuals who don’t like pressing buttons. You just need to put it in front of a scene, for example, on the floor of a room where kids play often. It will know or detect when something worth recording happens and captures still photos and silent videos.

It particularly detects faces you have trained it to recognize. The Clips’ battery lasts for 3 hours, and its LED lights let you know when it’s recording. The device is not completely original. There have been similar products in the past, but those don’t include Google’s powerful AI technology. Presently, it can work with the pixel, iPhone 6 or later, Galaxy S7 and S8 phones.

Google Home Mini

Google Home Mini

Google launched its small-sized version of Home speakers which is named as the Google Home Mini. It is a spherical disk with hottest new technologies. While the size is small, it has the same functionalities as the large-sized Google Home like, voice recognition, smart home and calling powers. Four LED lights are embedded at the top and it plugs into the wall.

Google Home Max

Google Home Max

To give a direct competition to Apple’s forthcoming Home Pod, Google is also releasing its Home Max. It is a higher end speaker with Google’s built-in Assistant Technology. It contains a feature called Smart Sound, which allows you to set the audio depending upon the surrounding environment. The device is available in light or dark gray color.

It is expected to launch in December and includes 12-months free subscription to YouTube Red.

Tech companies like Google and Apple tend to announce their new products at this time of the year, before the holiday shopping season. This time, both the companies have come with gigantic products. To see the highlights of Apple’s tech event, click here!