Advanced Meta Tags To Boost Your Website Traffic

Advanced Meta Tags To Boost Your Website Traffic

Meta Tags are bits of data, noticeable to the search engines. The main objective of this is to make it simpler for them to discover pages, relevant to a searchers inquiry. These are a fragment of the HTML of your web pages and are included into your code as your site is built up. Most of the CMS (Content Management Systems) will give you with the choice to include and alter your Meta Tags with no improvement work.

Meta Tags has three significant fragments. Lets’ have a look at the detailed description of these three and why each one is valuable.

1. Title Tag

This is the very first thing a search engine wants to see on your website. It’s specifically the name of your definite pages. This is displayed in two places – blue link above the snippet in the Search Engine Result Page (SERP) and text in the browser tab.

In case you need a different title that integrates your keywords to display on the search engine results, at that point title tag is important. This is awesome for giving clients a rapid idea regarding what type of content to expect, hence expanding your active clicking factor and target visitors and customers.

This Meta component must be carefully considered. To begin with, it must be comprised of less than 70 characters to assure that the complete title is displayed and seen at a speedy rate. Secondly, stuff your main keywords in such a way that they would be displayed in bold on the search engine results page. Also, remain away from the keyword spamming.

This tag is a direct SEO signal that has a great impact on the search engines and how they rank. It also affects your prospective visitors as they more likely click through from SERP if the tag is well-written and relevant to their enquiry.

2. Description Tag

This tag is a summary of the content which appears on your webpage. Meta Description is about the sales of your webpage. It is the chance to convince the prospective visitors to click through from search to the site. This must be very much concise, well-written and optimized for the same keyword or phrase.

What is your website or page all about? Explain about this in the description tag so that the search engines will have the capability to recognize which is a valid summary of your webpage. This summary will likely appear on SERPs as snippets situated under your URL.

You might have individual description tags for your web pages and blog posts. In this manner, if the first keywords or first actual picture on the webpage doesn’t involve keywords or don’t specify the content, these will not be the one which is displayed on the search results. Your Meta description is the one that is displayed.

Assure that your Meta description should be 150 to 160 characters in length, with keywords stuffed, ideally a unique one for every page. Ensure to write every description as an approach to lure your intended audience to tap on the URL. In case you have an excessive number of pages on your website, simply make use of description for the most significant and basic pages. While Google and the main search engines don’t make use of Meta description as a basis of ranking, a more useful Meta description will enhance the click-through rates that will have a great impact on your ranking.

This tag is also known as non-direct SEO signal. It doesn’t have an impact on the search engine in any meaningful manner, but affect your prospective visitors to click through or not. A well-written and unique description will enhance your search for the site conversion.

3. Keyword Tag

The third segment of a Meta tag is the keywords. These are the words or an expression that tells about your site completely and what it is for. The keywords could be the prospective search queries which you believe that must be used by your intended market.

Previously, keyword tag was everything for search. Since the web turned out to be more commercial in nature, ‘keyword stuffing’ turned into an SEO pattern and it was not long before the search engines quit looking at the keywords tag. It is mostly assumed that the Meta keyword tag is no longer used and is no longer valuable; however, you should prefer to use it. Make sure to make accurate usage it. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.

How Will These Tags Affect SEO?

All of the Meta tag components as discussed above still influence your website SEO, despite not being a fragment of Google ranking factors any longer. You need to understand that Meta tags are till now used by a search engine in order to validate and examine your website speciality and content based on the title, description and keywords which you have mentioned within your codes. Subsequently, your website will possibly have greater credibility when you have these Meta tags in place, given that they do verify your content.

Moreover, these Meta tags are exceptionally useful in improving your clicking rate. When web users or searchers look that your title and description is eye-catching, they are probably to pick your URL over others. This is particularly true if you are capable in capturing the main or essential message of the content through these Meta tags and your content ends up being the one which we will be of most use to what the searcher wants or needs. This is very useful for the clients as they don’t need to invest so much time clicking on the URLs with same content which turns out to NOT have the information they are searching for.

Meta tags are much helpful as they capture the attention of users, lure clicks and conversations and also promote your branding. These are a pitch for your website, products and services.

Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

Online Reputation Management Lessons Trump Taught Us

Online Reputation Management Lessons Trump Taught Us

Love him or hate him, Donald J. Trump knows a thing or two about branding. Leading up to his presidential election, he somehow managed to make incredibly cheap-looking red hats, with the words “Make America Great Again” on them, and sell like they’re the latest and greatest technological invention from Apple or a new Nike shoe. In reality, the MAGA hats were as bland as could be, but more than half a million were sold.[1]

But a red hat is not the only thing that Trump has branded with success. One perhaps lesser-known fact is that Trump has spent a significant amount of effort and money to ensure that his own name and reputation be protected as much as digitally possible online. And thus, Trump has been intent on retaining his own brand—himself—as a larger than life figure, even in the midst of a tumultuous political climate where he frequently lambasts his opponents on Twitter and in return faces a rather fiery opposition as well.

How exactly has Trump offered us online reputation management lessons? Most potently, he has accomplished this by his plethora of owned domain names. A study earlier this year recorded that Trump possessed an astounding 3,643 of them.[2] According to Trump’s son, Eric, his father owns “tens of thousands” of domain names, with thousands being added each year.[3] Is this just a waste of money from the billionaire business tycoon? Not at all!

Here’s the thing about Trump’s impressive portfolio of domain names: by purchasing an almost laughable amount of domain names, Trump has beaten his enemies to the punch by acquiring the rights to website names that could potentially be used to malign his character, abilities, and likability. For example, it is not an agenda-driven Democrat whose goal is to take down Trump that owns donaldtrumpsucks.com. It is actually Donald Trump. No, Trump does not suffer from self-hatred. He has done this so as to prevent his political foes from obtaining a clear, concise domain name that could be used as an outlet for Trump-bashing.

Truth be told, most people do not have thousands upon thousands of dollars to spend on domain names to protect their image. But there are some practical points about online reputation management that can be made.

1) Think of Preventive Ways to Curb Negative Attention

Obviously, there are countless ways that this can take place. If your company runs a website (which it absolutely should in this day and age!), then make sure your customers are brought to a crisp, clean, and readable page. Having choppy, ugly, or simply difficult to read website can instantly turn people away unnecessarily, and therefore, hurting your image. No, most of us don’t operate in a similar context as Donald Trump. Nevertheless, just as Trump looked for preemptive ways to best ensure his image, so also can those of us who run websites. Find your weaknesses and avoid stumbling blocks.

2) Social Media Can Be a Blessing and a Curse

Sure, Donald Trump owns a lot domain names, but he is much better known for his activity on social media, particularly on Twitter. Indeed, news outlets keep a careful eye on the president’s feed, just in case he sends out something deeply provocative or controversial. This has led Michael Barbaro of the New York Times to conclude that Trump “Mastered Twitter for 2016.”[4] In essence, Trump has turned his lone Twitter feed into a news network of sorts, all while casting other networks like CNN, ABC, NBC, and CBS as “Fake News.”

 Some may wonder whether or not Trump’s Twitter behavior is ultimately a self-inflicted curse or a powerful blessing to his followers. Not surprisingly, a majority of those polled on the subject of Trump and Twitter believes he uses this social media platform too often and in a negative way. However, a key finding is that while even a majority of Republicans thinks he uses Twitter too much, 41 percent of those in the GOP consider his Twitter usage to be a good thing.[5] This seems to imply that a significant portion of his base approves of Trump’s theatrical approach to Twitter.

None of this is to say that all of Trump’s methods on Twitter ought to be replicated, particularly by those who run organizations and websites. However, Trump’s Twitter techniques do offer an important insight on the value of social media for online reputation management. Undoubtedly, social media can have negative effects upon one’s image. Thanks to the democratization of online review systems and social media comment pages; literally anyone can say anything they want. Although Trump has protected his image with his domain name monopolization, he can’t exactly escape the nature of online criticisms via social media. This can happen to anyone who runs a social media page.

Fortunately, there is also a much more optimistic lesson from Trump’s social media usage. Specifically, we can see the importance of having a committed following, even if that group is only a minor percentage of numerical “followers.” Just because a majority of Republicans are less than thrilled by Trump’s Twitter account, that does not discount the fact that thousands (41%) absolutely love what he does. As many marketing experts will argue, the amount of followers is not what is most important. What really matters is the level of engagement and loyalty. Trump, meanwhile, has a committed fan base (despite also having a committed enemy base as well). A committed fan base, even if it’s not huge, is ultimately much better than a large and lackluster one.

Donald Trump’s social media behavior has been unconventional and does not perfectly translate to suggested proper etiquette for others. Yet, it must be remembered that Trump has found success in online reputation management in at least a couple of ways: (1) his preventative measures of defending his name online (2) the blessings and the curses of having a social media presence. For those interested in preserving a reputable name online, Trump’s examples provide insights on making your online reputation great again.

References:

[1] http://nypost.com/2017/04/29/trump-campaign-sold-more-than-half-a-million-maga-hats/

[2] https://biznology.com/2017/02/need-3643-domains-just-like-president-donald-j-trump/

[3] http://www.businessinsider.com/donald-trump-web-addresses-domains-2015-8

[4] https://www.nytimes.com/2015/10/06/us/politics/donald-trump-twitter-use-campaign-2016.html

[5] https://www.politico.com/story/2017/06/07/donald-trump-twitter-poll-239222

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

If you are not running a huge corporation with target audience all over the world, you should advertise your products locally to increase the productivity. While advertising locally, you have to target a certain area with your advertising. For example, in case you run a sweet shop in Chicago, then you will have to reach people who currently reside over there. People living in France have nothing to do with your sweets. So, you do not need to advertise it to the people in France, who will most likely never buy your sweets.

So, go local and start increasing your productivity effectiveness. As usual, it begins with the right strategy. To succeed, you have to present yourself in front of the right audience, in the right location at the right time and with the right message.

Here are few local PPC tips for you to utilize:

1. Customize

Everything in your ad campaign should be customized to your target audiences and searching segments. You don’t need a generic advertisement being served to an exceedingly specific audience of searchers. One of your greatest advantage here is that you know the audience better than any other person, in addition to there are various tools out there to help, including the Google keyword tool.

You will have to make sure that the landing pages you create for your ads are customized to your keyword group and location. A local PPC ad is basically meant to draw the attention of searches.

Your landing page is where you engage people, get connected with them and hopefully convert them to buyers. Your landing page must be loaded with rich and helpful content. You should utilize content like the advertisement once the searcher gets to the page.

2. Targeting Long-Tailed Keywords

In a local PPC campaign, long-tailed keywords are crucial for attracting customers. You need to ensure that you select the correct keywords to enable individuals to find you, and which are what your target market is looking for. In picking local long-tailed keyword phrases, you must ensure that your ad is served to potential customers who are near you.

Moreover, long-tailed keywords help in refining a lot of “researchers” and are highly converting. They also decrease your audience size, but the leftover audience has more targeted searchers who will be much more likely to convert.

3. Negative Keywords

In case you are not considered negative keywords, you must be leaving something on the table. Negative keywords should be considered in local PPC campaigns. Generally, people consider only those keyword that people are searching for but, there are some cases when these keywords can include related words that are not related to your campaign.

To understand, let’s take an example. Let’s consider your restaurant serves seafood, but do not offer shrimp. However, shrimp is highly related to seafood. As a result, you might get searchers who are looking for shrimp when you don’t even offer it. So, by adding it to the negative keyword list, you refine your target audience by excluding people you do not want to reach. This will definitely save you a few bucks.

4. Geo-targeting

Geo-targeting is another awesome technique that can help you while doing local PPC. It will help you in targeting location-specific audience. For example, in case your services are particularly in the Chicago area, then you can set your ad to show to people in that geographical area. If you want to target the complete state of Illinois, you can target the state individually.

5. Location Extensions

Advertisement extensions are imperative in the PPC world and, with regards to local PPC advertising, one of the best ones you can utilize is a location extension. This is an extra piece of your advertisement where you can list your address, contact number, working hours, and some other extra data you need. When you have the location extension in your ad turned on, the advertisement will be presented with a map in the results, so your clients can see precisely where you are located.

One thing that you need to make sure of while managing location extensions is to have your Google My Business account set up. In case you have different areas, you certainly need to ensure all the data is right for each one.

6. Call Extensions

Call extension lets you display your contact number in the advertisement. This function can give you direct leads. When searchers are utilizing their cell phones, having your contact number in the advertisement makes it less demanding for them to directly call you. Likewise, by utilizing the call, extension, a “Call Directly” button will be populated.

The most important thing for every successful local PPC campaign is how you plan, implement, test, analyze and optimize it. All this ensures you have highly optimized paid search campaign that will definitely help you in increasing your productivity.

Here is Everything You Need to Know About Google’s Latest Event

Here is Everything You Need to Know About Google’s Latest Event

Finally, the Google revealed on October 2, 2017, its latest hardware products at a press event in San Francisco. The hardware products launched include two smartphones, smart speakers, a brand new laptop, smart earbuds that within a second translate words into your dialect, a camera that takes its own photographs and a revamped VR headset.

Here is a look at Google’s new smart products:

Pixel 2 and Pixel 2 XL Smartphone

Pixel-and-Pixel-XL

The Pixel is Google’s Smartphone that is particularly designed to show the best possible version of its Android mobile OS. The latest editions of these phones include new fingerprint sensors, OLED screens and are water resistant. A powerful rear camera is something that makes these phones amazing.

In May, Google previewed its Lens feature. The biggest attraction in Pixel 2 and Pixel 2 XL is they have access to Google Lens feature. Here are some functions of what Lens can do:

• Provide details about a movie based on its poster
• Scan a document and identify phone numbers, email address etc.
• Identify the type of flower in a photo
• Show reviews and ratings for a business based on its storefront

In other words, we can say that Lens can find the information based on the photos you have snapped or saved.

This time, Google created a portrait mode with just a single camera that utilizes the machine’s learning program. Google says that its machine learning is so smart that it can even perform the desired effects on front-facing camera and does not require a big sensor cluster like iPhone X.

Google’s Pixel 2 has a 5″ screen and Pixel 2 XL has a 6″ screen. Both the phones are now available for pre-orders in Canada, Australia, India, Germany, U.K. And the U.S. Last time, it was a typical task to get a Pixel phone in your hand. This time too, it is unclear yet if Google will increase its supplies for these new models.

Google Pixel Buds

Google Pixel Buds

The new smart buds by Google are wireless and are attached to each other with a string. These headphones are designed to work only with Google Pixel as of now, but they have one really amazing feature. The buds can translate 40 languages by Google Translate. The built-in microphones help handle almost real-time translation. While giving on stage demonstrations, the company translated Swedish to English.

Google Clips

Google Clips

Google Clips are a little square camera for individuals who don’t like pressing buttons. You just need to put it in front of a scene, for example, on the floor of a room where kids play often. It will know or detect when something worth recording happens and captures still photos and silent videos.

It particularly detects faces you have trained it to recognize. The Clips’ battery lasts for 3 hours, and its LED lights let you know when it’s recording. The device is not completely original. There have been similar products in the past, but those don’t include Google’s powerful AI technology. Presently, it can work with the pixel, iPhone 6 or later, Galaxy S7 and S8 phones.

Google Home Mini

Google Home Mini

Google launched its small-sized version of Home speakers which is named as the Google Home Mini. It is a spherical disk with hottest new technologies. While the size is small, it has the same functionalities as the large-sized Google Home like, voice recognition, smart home and calling powers. Four LED lights are embedded at the top and it plugs into the wall.

Google Home Max

Google Home Max

To give a direct competition to Apple’s forthcoming Home Pod, Google is also releasing its Home Max. It is a higher end speaker with Google’s built-in Assistant Technology. It contains a feature called Smart Sound, which allows you to set the audio depending upon the surrounding environment. The device is available in light or dark gray color.

It is expected to launch in December and includes 12-months free subscription to YouTube Red.

Tech companies like Google and Apple tend to announce their new products at this time of the year, before the holiday shopping season. This time, both the companies have come with gigantic products. To see the highlights of Apple’s tech event, click here!

Everything Apple Announced at The iPhone X Event: Highlights

Everything Apple Announced at The iPhone X Event: Highlights

So, finally, the most awaited launch event by Apple, held at recently inaugurated Steve Jobs Theater at Apple Park in California. After so many leaks and rumors, Apple made some major announcements. The company released sensational iPhone X and called this product “the future of smartphones”: a tool for powerful computing and a platform for augmented reality. But, the event was not only about the iPhone. It also brought with it a brand new Apple Watch and upgrades to Apple TV.

Let us have a look at everything Apple revealed at the September 12 launch event:

• iPhone X 

iPhone X is stuffed with the phenomenal latest technologies and a radical design. The device comes with a super retina display of 5.8 inches with an OLED screen, filling the whole front of the smartphone. To make a way for the huge display, iPhone X is comprised of the glass and stainless steel and is water and dust resistant. Apple asserts the new iPhone X will get two hours extra battery lifespan over the iPhone 7.

Special Features of iPhone X

Face ID

With the elimination of the home button from the gadget, Apple has included one more notable, iconic feature to unlock the iPhone X, Face ID. As indicated by Apple’s Senior Vice President, Philip W. Schiller, “Face ID is the future of how we will unlock the phones.” Face ID utilizes a 7-megapixel True Depth, camera framework, made with an infrared camera, spot projector, and front camera. Whenever you will look at the screen of iPhone X, it will be unlocked.

All New A11 Bionic Chip

For Powerful execution, the devices include an A11 Bionic Chip. The A11 Bionic chip in iPhone X makes it 70% speedier than the A10 Fusion in the iPhone 7 and 7 Plus. It incorporates 6 centers, 2 for superior performance calculation i.e. 25% quicker, and 4 efficiency centers for sparing battery life through low-intensity tasks. The performance can even incorporate every one of these cores at once.

Wireless Charging

Apple always amaze us with its new innovations, this time the glass design at the back of the iPhone X empowers a wireless charging arrangement and it lasts for two more hours than the iPhone 7. It works with the Qi framework that incorporates two new charging mats that charge Apple Watch as well as Air Pods along with the iPhone.

iPhone X prices will begin at $999 and will be accessible in 64 GB and 256 GB models. The preorders will begin from October 27 and shipping will begin on November 3.

• iPhone 8 and iPhone 8 Plus

The iPhone 8 and 8 Plus look very similar when compared with previous generations, however, they have a newly designed back cover that is covered in a glass which gives them a fresh look. They have a sort of prismatic effect as well, so it is not just shiny, gleaming, ultra-intelligent look. The glass blends into the sides of the phone incredibly well, better than we have seen on different models.

That glass at the back empowers inductive charging, which is a major new component here. Inductive charging works with Qi standard, you set it on a charging mat and it begins charging.

A True Tone Retina Display

The phone is available in silver, space gray, and an excellent gold finish. The colossal change is the True Tone display, that was prior available for iPad Pro. With the new sensor incorporated with the FaceTime camera, it adjusts the screen’s color temperature according to the encompassing light in the room.

Portrait Mode

The iPhone 8 Plus accompanies a beta feature called Portrait Lightening. You click a photo, turn on the Portrait mode, and afterward the camera produces a depth map to drag the subject out of the setting, at that point distinguishes “facial landmarks” like your cheekbones and nose, and tunes the lighting on every one of them.

Both iPhone 8 and 8 Plus will be accessible by September 22. The iPhone 8 will begin at $699 and 8 plus at $799. And, these will be accessible for an entry-level 64GB model and an updated 256GB model.

• Apple TV 4K

Apple TV got a dazzling update. Supporting both HDR and 4K, Apple TV 4K will now show amazingly crisp and sharp pictures. The fifth generation Apple TV additionally gets a remarkable performance boost. While Apple’s brand new iPad Pro 2 has an A10X processor, this time Apple TV update got A10X fusion processor which is amazingly fast.

The Apple TV application brings all the most loved shows and films together, and searching and getting content crosswise over Apple TV winds up noticeably consistent.

The Apple TV 4K will be accessible at $179 with 32GB of RAM and $199 for updated 64GB on September 15, and the shipping will begin on September 22.

Last Words

That is, everything the US-based tech giant reported on this much-awaited occasion. While the iPhone X ended up being the show stealer, alternate items like Apple Watch Series 4 and Apple TV got the significant updates.

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Over a year now, the most profitable and fastest growing traffic source that our clients are using is to drive sales for Facebook advertising. And if the Facebook’s ad revenue growth is anything to go by, we’re not the only ones who are spending more on Facebook ads.

According to a survey conducted in 2016, the advertising revenue jumped from $3.3 billion to 5.2 billion in the first quarter. This exponential growth describes that a majority of the advisors are spending more because they are making more.

As a SMO service provider, we have seen the same process and expected different results, by picking up a few techniques that can be applied to the most campaign ideas to increase your chances of success.

Tactics for Facebook Ad Campaigns

1. Focus on sales, not on shares

By using Facebook, you can expect to get a certain number of likes, shares and clicks. These numbers are misleading; making you think that your campaign is more effective than it is in actual. The number which doesn’t lies is sales.

Regardless of the engagement metrics, the sales numbers are the ones that really matters. This doesn’t mean that you ignore the engagement metrics; because they are an indicator of interest in something that you’re doing right. You need to match up the ads with the revenue, to better understand what is working and what is not.

2. Ads are built using information

Starting with an idea is reliable, as some individuals make logical mistakes while crafting an ad. A sound concept doesn’t mean it will result in success. You need to start with information first and then step by step build the ad.

For instance, before starting with a product, make sure to understand the demographics that comprise the target. Then you need to form your value proposition all before you even start to work on designing the actual advertisement. Creative ideas that you are assuming can be fantastic and target audience shares your exact view point rather than the actual data.

3. Make a strong offer

The offer itself is very much important. This might seem impossible, if you once look at the concept from the proper angle, there is a sensitive issue that takes place where the target audience, parents, can see how they can help each other while buying something. Most of the individuals like to spend money, it is just a matter to think that buy what that you can offer is their idea. The good copy isn’t important, but without a strong offer it loses some of its power.

4. One-up your competitors

As a SMO Service Provider Company, our main goal is to provide strong offer than your competitors. Firstly, analyze your competitor’s work and after that launch a campaign that is just slightly better than you competitor offer.

The end result is that digital marketing is not an easy task to perform. If you are using Facebook for marketing, then you must craft successful campaigns that earn more money. One of the best way is that you can do is by undertaking the above aspects for making a Facebook ad campaign that works, which we outlined today and incorporate them into success, that helps in increasing the end result of your next campaign.

We have seen the same process fetch difference results, by picking up a few techniques that can be applied to any social media channel to increase your chances of success.

Facebook undeniably is among the best sources of fetching traffic and engagement, followed by YouTube, Instagram, LinkedIn and Twitter (learn how Twitter can help in increasing engagement).

Get in touch with us today for more insights!

How Can Instagram Stories Help You Win Followers?

How Can Instagram Stories Help You Win Followers

Are you sure that you’re getting the maximum out of your Instagram stories? Ever experienced the boost in the numbers and engagement after posting,  your countdown offers, behind-the-scene photos, and the 10-second videos?

Well, this all sounds terrific, but if you aren’t doing this yet, don’t fear – we have some tips and encouragement that can either get you started or amplify whatever you are doing. And the best part is, smaller businesses can take advantage of Instagram stories in better ways than how grander businesses cannot.

1. It’s easier for you.

The splendor of Instagram Stories is that you can create quick photos and videos that don’t have to compete the quality of those in your eternal feed. You can let your customers see behind the magic curtain, without having to answer to the administrators in the office corner.

• Snap videos that give a virtual tour of your new office – including the Minion bobble heads on your desk.
• Show a candid of your data analyst engrossed in numbers, working away next to a ridiculously gigantic cup of coffee.
• Post a live coverage of a significant event.
• Post a photo or a video of your team participating in local charity initiatives.
• Shoot a few seconds of your quirkiest employees celebrating a product launch.

With the casual nature of these stories, your followers won’t really expect much of your post to be  a black tie affair. You can save your best, artiest captures for your main feed. You can share your stories to allow you to continually share content about your business fun side- human side- and that makes you all the more loveable to your prospects and existing customers.

2. You can use it to test new content.

Bigger businesses test everything. Got an inkling for a new product? Great! Bigger businesses test it in theory, and in house. They beta test it with a selected few and then A/B test it in the market. After all this, they wait to see if it brings in enough profit.

But you don’t have to settle for this hassle. You have a new idea; think what your customer base might think of it. Or about the new theme, color, function, feature, service, approach, etc.

Stick it in your Stories. See which ones get more views or shares. If it’s a flop, it will anyway be over by the next day. And if certain content performs well in the stories, then you can obviously roll it out in the main feed or adapt it for other channels.

3. Your offers and contests will be more enticing.

An expiry date communicates exclusivity and urgency. Communicate to your spectators that you reward the most intent, loyal followers by allowing them to get the opportunity on your next contest, game, etc., because they were paying attention to your Story of the day.

And you can also test the efficacy of your contest and offers with Stories as well. Which type of offer did your followers favored the most? Pre-orders? Sneak peak? Contests? Discounts? You will find out soon.

As the time goes on, more and more of these time-sensitive offers you create, more your followers will make it a habit to check your profile constantly.

4. Your audience will grow in loyalty.

People feel privileged to exclusive information. They also like to make real connections. As they get to know your business’s Stories, delight the behind-the-scenes sneaks-peeks of your team, your process, your priorities, they will keep coming back for more.

With each Story you share, you give your followers several chances to resonate with you, learn that the same reasons they do business or support your cause is because you are just like them. That is the loyalty money can’t buy, but Stories can.

5. Your audience will grow in number.

Question to any digital marketing service provider and you’ll get to learn – just as your current audience gets engaged, the number of your followers will increase as well.

Especially if you are already using Instagram, you are likely already doing tactics to increase followers, such as optimizing hashtags, liking and commenting on a post of your target audience, holding contests, and a lot more. And as your existing followers keep viewing and sharing your Stories, others will notice as well.

Additionally, by utilizing the Stories along with your existing Instagram activity, these two feeds can reach different demographics at the same time on the same social media platform. Stories, like Snapchat, typically cater to the viewing habits of a younger audience, who are constantly on their smartphones and watching their notifications. Meanwhile, more ‘seasoned’ users will still be springing to Your Business train because they can assess more of their favorite content from you without having a new platform to learn.

Summing Up:

All things considered, if you have got more messages to share with your audience, Instagram Stories are an ideal method for you that doesn’t have layers of corporate or bureaucrat rings to jump through. You can afford to be personal, direct, and a bit risky too.

And, if nothing else, it is the perfect place to try and see how things work. A low stake avenue to test, connect, and engage is indeed at your fingertips.

Twitter Tactics for Increasing Engagement

Twitter Tactics for Increasing Engagement

Success on Twitter is associated with strategic thinking on how to leverage Twitter as a part of your comprehensive online marketing and social media efforts.

Twitter is no more about collecting a herd of followers, but about engagement, likes and retweets! It is an intimidating social platform, with so much noise and so many experts on every topic known to man.

So, how can you stand out?

Though it may seem that you need some cultured strategies to dominate on Twitter, but if you ace some simple strategies, you can knock into a community of compatible followers who will drive traffic to your website and support your efforts.

Regardless of whether you are a tiny minnow or a big fish in the Twitter pond, practicing the below mentioned tactics can help you make it bigger and generate more traffic to your content:

1. Find out who is following you – #KnowYourAudience

If you have built a hefty following, but are struggling to engage with them, it is your capability to not knowing your followers.

Concentrate your effort and time in understanding your existing followers and engage with them effectively, rather than chasing the new ones.

You can also make use of the excellent audience tracker tool Followerwonk by Moz. It helps in giving you an idea of who is tracking your activities. While most of the features are available for free, its premium version comes with additional features that can track all your account followers.

One of its finest features is the word cloud that generates visualizing keywords from your audiences’ bio, helping you in finding the common denominators among your followers and understanding them.

You can also track the most active timings of your audience and schedule tweets when the highest numbers of followers are active.

2. Win them with fabulous, informative and engaging, content – #CreateAwesomeContent

Once aware of your followers, you can change your content accordingly.

Serve them some engaging, unique and enlightening content according to their taste.

Use your social media accounts to drive them to your content, hence starting a complete planned inbound marketing.

Don’t just self-promote yourself, see what’s trending and plunge into discussions. You can also share content from others that may please the palate of your followers – you can spin on the story or link the original trusty source.

3. The lesser the words, the easier to digest – #KeepitConcise

Twitter is a platform that encourages crisp and to-the-point content, prompting to readers to quote and respond to your tweet.

According to research by Buffer, the ideal length of a tweet ranges from 71 to 100 characters, despite the fact that the limit by Twitter is up to 140 characters.

So keep it sweet, short and snappy.

4. Give them the stunning visuals they deserve – #GetVisual

In a text dominated Twitter stream, a tweet together with an image will surely stand out.

A graphically pleasing post is sure to get more likes, retweets, and earn followers. Even adding text to a simple image can be really effective.

You can find high quality images at Flickr, Unsplash or purchase a subscription for Shutterstock, iStock, Thinkstock, or Dreamstime.

Using high quality images brings more attention to your post than unadorned text.

5. The right hashtag can take you far – #HashtagAway

We know that hashtags get more coverage to your tweets, but a lot of us often overuse this feature. However, to get the right coverage and expand your audience, you just need the right hashtag.

You can learn and discover about the most popular hashtags and the ones that can connect you to your target audience at Hashtags.org or Ritetag.com.

Make sure that you pay attention to the hashtags that your influences are using. This way, you can utilize the same ones to meet the right audience.

Using one or two hashtags can get you the desired results, provided that they are the best suited ones!

6. Show rather than tell – #TwitterVideo

Twitter video is undeniably the most underused feature that can win you bonus on engagement you create. Living in a visual world, we all fall for videos for the fact that the information they provide is compact and being backed by the audios and visuals, the information becomes much easier to take in.

Not worth mentioning, you can convey much more in a video that in 140 characters (which includes the spaces).

Even a 30 second video can make your account seem more personal and reliable. You can give them a sneak peak of your work life, or short clips from a live event to create a tinkle.

7. Introduce the right people in your content – #ReferenceitRight

Don’t hesitate to use the external sources to enrich your account and share prominent content. Include the author of the article you are linking, or the company or brand involved, in order to get a mention or a retweet.

Follow the same rule when including social influences in your field, the popular, prominent people with huge followings. A retweet or mention by the right person can get carried far afield.

This can help create thousands of impressions, but is another tactic that you shouldn’t be exploited much. Remember, balance is the key. Overusing this can overpower your references.

So, what are you waiting for? You can DIY these tactics or hire our team of digital marketing consultants to upkeep your online presence.

See you on Twitter!

Ways to Repurpose Old Content Over and Over Again

Ways to Repurpose Old Content Over and Over Again

We all know the importance of regular blogging for your business. But then coming up with new and valuable topics to post about every single day can be really difficult and time-consuming.

Rather, 60% of the marketers say that creating engaging content is among the biggest challenges in 2016.

One way to simplify the process of consistent blog content creation is to repurpose the old posts to new formats. The Pareto principle states that 80% of the effects come from the 20% of the cases, where 20% of your posts bring in 80% of your organic traffic.

That is to say that you don’t need to reinvent the wheel. Rather than writing spanking new, content every day, you can make use of the hundreds of old posts by renovating, combining and repurposing them. Although the specific repurposing techniques would still require some effort on your part, they wouldn’t be really time-consuming as the ideation, research and drafting of articles based on the new topics.

Many digital market expert India believes that besides saving time, by updating and republishing the old content on your website, you can increase your organic traffic further. You will have a greater chance of older blog posts ranking better than the brand new posts.

So scan the data worth several years from your analytics to find your top-performing posts and get to work on them! Decked are a few ways to repurpose your old blog content:

Update or expand old posts

Technology moves really fast, with the websites, products and services disappearing as fast as the new ones emerge to replace them. Reexamining your perennial posts every year or two not only keeps them in the vanguard, but also increase the organic traffic.

Let’s suppose you run a digital marketing blog. You’d know how quickly information, algorithms and techniques change, which means that the recommendations that you shared would also change.

Some ways to update your old posts are:

•  Add images/graphs/videos
•  Include current stats and facts
•  Fix the outdated information
•  Refresh examples
•  Add a content upgrade
•  Add Call to Action
•  Link to the other posts or blogs

In addition to hyperlinking to the other blog posts, you can also add a ‘Read More Here’ phrase right under the paragraph where you discussed the related topic. A few more things to keep in mind are:

•  Add a line at the top of the post to announce the update. Use can use ‘2nd Edition’, ‘Updated’, ‘Now with More’ or  ‘Updated to Include More’.
•  If using a WordPress post, you can simply change the publish date to today’s date and update it once all your    changes are made.
•  Use the same old URL instead of creating a new one.

P.S: These tips ensure that you don’t lose your ranking for the post.

Record a video version

Videos have turned out as the most popular online medium for consuming content in no time.

According to Google, YouTube explains that annual mobile video consumption has increased by more than 100%. 100 million hours of videos are watched on social media daily and it is expected that 79% of the internet traffic will come from videos by the year 2018.

Recording video versions of your olden articles are a fun way to capitalize the wealth of the content. There are a number of ways to do this:

•  Create screen capture videos that show you carrying out different tasks and procedures described in the past blog and articles.
•  Record yourself an ad-lib on the topics covered in the blog posts. If you are comfortable with it, even a  conversational video on the past topics can come across as more natural for the viewers.
•  Consider exploring the live-streaming world. However, it can be a little terrifying until you get used to it.
•  You can also create animated videos using text, photos, music, video clips and sound effects. It proves to be a great  choice for the camera-shy people in your team.

Whatever approach you decide, publish your new video blog post to your own website and then upload it to YouTube (and/or on other video sharing sites) to see the expanded reach of your ‘New and Improved’ content.

Create podcast episodes

If you run a podcast, look to your old content to provide inspiration for the future audio episodes. Podcasting is a tremendously popular medium, and it is getting bigger and bigger. And with the fast growing use of smartphones, the podcast audience is only going to get bigger.

You can either record reading the articles word-for-word yourself, or can use the past blogs as an inspiration for your podcast episodes to avoid turning off the listeners with a stiff delivery style.

Turn posts into email newsletters

If you think that people don’t really read emails, then you are definitely lagging on something. What your potential customers aren’t really interested in are the promotional emails from you. But they would never negate something of value, if that entertains them, teaches them something new or helps them in one or the other way.

You can post your blogs ‘as it is’ into individual newsletter issues, or use the pared down version, or simple prompts to redirect the readers back to the original posts. If they haven’t seen it earlier, its new to them!

If you have a selection of the past blog posts based around the same theme, then you can consider releasing the newsletter as a series of posts.

Let’s suppose, if you have 5 different articles discussing link building techniques, then you can put them all altogether and advertise your newsletter as an e-course for ‘5 weeks to Link Building Success’.

Binding posts together in this way make the readers more likely to come back week after week, as compared to ‘one off’ messages.

Create Snapchat Stories

The best way to figure out the working of a new platform is by familiarizing the existing content to it. Since you already know the type of response a particular blog has generated, you can see whether you are able to replicate a similar response through an emerging platform.

Snapchat has become one of the leading social networks out there in no time, but it is still early enough for the marketers to see significant ROI because only 1% of the advertisers are using Snapchat for marketing.

You can also repurpose any strategies that you teach or discuss in your blog posts into bite-sized Snapchat stories.

Compile them into an eBook

To make an eBook out of the old blog posts, look for a series of at least 10 blogs based around a similar theme, bring them together in a way that makes sense, and write any additional test required to make it a more solid read.

You can offer your eBook as an incentive to encourage the new readers to join your email marketing list. This will prove to be extremely cost effective. Rather than having your fans reading 10 different blog posts, you can make available to your readers in a convenient, downloadable PDF with an elaborated cover and a bit of extra content that attracts people.

The eBook can also be used as a content upgrade or a lead magnet for the other posts, which is an excellent way to convert your readers into subscribers.

Run a best of promotion

One final alternate to consider for repurposing your old blog content is to pile up several past posts into one ‘best of’ article.

Suppose, you had a series of articles that didn’t perform as you hoped they would, then sharing them again in a new format may bring about your desired level of recognition.

But irrespective of what type of repurposing you decide to use, there is one thing to bear in mind: Bloggers fear that repurposing the old content will bore the current readers or will run the risk of seeming monotonous, this hardly happens.

A very few visitors would have read every piece of content on your website. This makes your repurposing more of a welcoming introduction to the past articles they have missed, and not an unwanted promotion of the already seen content.

Convert it to an infographic

Infographics are the new slide decks! In fact, they are liked 4 times more than the traditional presentations on portals, and have shared 3 times more than any other content on social media. In addition to this, 65% of the marketing executives believe that infographics and the similar visual content communicate their brand story better than just text. They appeal more to our visual brains and don’t require too much of our short attention spans.

Almost everything can be converted to an infographic, but it does work better with the statistic and heavy duty content pieces. Remember that this format is visual, so ask yourself if the information can be conveyed with numbers, images or other statistics. If not, you should probably just write a blog post or create a video tutorial.

Tips for creating an infographic:

• Research to be sure that all your facts are correct and ensure that you cite all of them
• Create a draft of the text of the infographic, breaking down the different sections with strong headers. Also, always   proofread what you write
• Take time to think about what look you want for the information and how it represents your brand. You can take  the help of a designer or can Do-It-Yourself!

Beyond these cases, be conscious of the fact that people like to abstract content in different formats. What might seem like a long, overpowering text post could come across as much more handy in video format, depending on the unique preferences of your readers’.

In this situation, you are not being repetitive – you are actually introducing your message to reach a greater number of customers.

Consider the above described techniques as a way to strengthen your message and minimize the amount of effort needed to run a successful business blog.