Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

Do You Know The Difference Between Internet And Inbound Marketing?

Do You Know The Difference Between Internet And Inbound Marketing

We’re sure that you have heard a plenty about the buzz for the words ‘internet marketing’ and ‘inbound marketing’ in the business and the marketing world. Working in this field, we found that people are not really sure about the difference between these two terms and how these two strategies are important for business marketing.

Just for a brief introduction, Internet marketing (or digital marketing) is a hypernym for the marketing of products and services using the web and other digital mediums. It basically combines the technical and creative aspects of the World Wide Web such as designing, development, advertising and sales. It includes components like search engine optimization (SEO), pay per click (PPC), app store optimization (ASO), social media marketing (SMM), online reputation management (ORM), content marketing, affiliate marketing, email marketing, and more.

Whereas, inbound marketing refers to the marketing activity that attracts prospects to the business, rather than the marketers going out to get the attention of the prospects. It basically earns the attention of the customers, makes the organization easy to be found and attracts customers to the website by producing interesting content. A significant facet of inbound marketing is that it provides feedback channels to the customers for creating trustworthy relationships along with consultations and sales.

What are the Similarities between the both?

Strategies

Both, internet marketing and inbound marketing can be characterized as strategies for marketing businesses, products and services. However, both of them have clear differences when it comes to the technique of how these strategies reach and engage with their audiences.

Goals

Both, internet marketing and inbound marketing have similar goals, though the goals of inbound marketing are far more extensive than the traditional internet marketing ones. The similarity between the two is that each of them focuses on attaining quantifiable goals.

Tactics

Both the marketing techniques use similar tactics like email marketing, social media marketing and more to reach the potential and prospective customers.

Where do the Differences lie?

Though internet marketing and inbound marketing are found under the same umbrella, they have different roles. A few to name are:

Unique Tactics vs. System

Internet marketing focuses on the tactics that are used to accomplish a goal. These tactics are sometimes related to each other and function individually to achieve goals.

Contrariwise, inbound marketing focuses on creating a flow or connection between each tactic to accomplish an ultimate goal. Similar to the working of a machine, there are reasons to the order of the entire working system. Below is a sample to how an inbound marketing strategy might look like:

  • Identifying the type of people that the company wants to reach to
  • Creating an offer that speaks about the buyer persona’s questions and concerns.
  • Writing blogs and content pieces similar to the targeted offer and the things that the buyers would search for.
  • Promoting the offer and the blog through various channels
  • Create call to actions throughout the website for the people to point your offer
  • Create a landing page with a form to capture information from the customers in exchange of the offer.
  • Set up email automation to nurture people after they have filled out the form to become sales ready
  • Score them as they lead throughout the process to know when and what kind of information to give them or what actions to take help to nurture them into becoming a customer.

..Overwhelmed? Well that’s just one part of it. The basic point of inbound marketing is to meet prospects in the buyer’s journey and help cultivating them in becoming a customer (and a repeated customer).

Segments vs Entire Buyer’s Journey

Internet marketing focuses on two to three stages out of the four stages of the buyer’s decision making process, which are: Attract, Convert and Close. Buyers usually go through a distinct decision making process, which looks something like:

decision-making

Internet marketing addresses only two, or maybe three stages in this decision making process and there is often a disconnect between the marketing and the sales team. On the other hand, inbound marketing addresses each of these stages and helps them connect to the marketing and sales processes under what is known as the closed-loop marketing.

Inbound marketing is a practice that focuses on meeting prospects and leads in every stage of the buying cycle and provides content and conversion points to help the prospects through the decision making process. It is a long term and integrated marketing strategy with pieces working together to get people to your website, converted after they are there, turned into customers and eventually your biggest brand ambassador or a repeated customer.

Linear vs Closed-Loop Marketing

Internet marketing constructs a liner flow with the intention of attracting new visitors to your website, converting them into leads through various conversion points and then nurturing them in becoming customer ready. With an internet marketing strategy, bucks usually stop here. Little is known about what happens after someone is passed on to the sales teams, what quality of leads comes in, or if those prospects and customers are touched again in future.

One of the goals of inbound marketing is to remove the disconnection experienced by the businesses between the marketing and the sales processes and streamlining communication and resources between the two. Through this closed-loop marketing process, the sales team can report back to the marketing team what types of leads they have been receiving which helps the marketing team to evaluate, scrutinize and adjust their resources to attract and convert the best quality leads possible.

In the most internet marketing strategies, neither the marketing and sales sides of the things are integrated well nor are they on the same page. Each area works individually and does not understand how they affect each other. Inbound marketing breaks these barriers down and create a partnership between the two to enhance and make the marketing strategy faultless.

Have questions about this concept or are curious to know how to draw better quality leads and customers? Contact us here!