Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed


Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way



Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

If you are not running a huge corporation with target audience all over the world, you should advertise your products locally to increase the productivity. While advertising locally, you have to target a certain area with your advertising. For example, in case you run a sweet shop in Chicago, then you will have to reach people who currently reside over there. People living in France have nothing to do with your sweets. So, you do not need to advertise it to the people in France, who will most likely never buy your sweets.

So, go local and start increasing your productivity effectiveness. As usual, it begins with the right strategy. To succeed, you have to present yourself in front of the right audience, in the right location at the right time and with the right message.

Here are few local PPC tips for you to utilize:

1. Customize

Everything in your ad campaign should be customized to your target audiences and searching segments. You don’t need a generic advertisement being served to an exceedingly specific audience of searchers. One of your greatest advantage here is that you know the audience better than any other person, in addition to there are various tools out there to help, including the Google keyword tool.

You will have to make sure that the landing pages you create for your ads are customized to your keyword group and location. A local PPC ad is basically meant to draw the attention of searches.

Your landing page is where you engage people, get connected with them and hopefully convert them to buyers. Your landing page must be loaded with rich and helpful content. You should utilize content like the advertisement once the searcher gets to the page.

2. Targeting Long-Tailed Keywords

In a local PPC campaign, long-tailed keywords are crucial for attracting customers. You need to ensure that you select the correct keywords to enable individuals to find you, and which are what your target market is looking for. In picking local long-tailed keyword phrases, you must ensure that your ad is served to potential customers who are near you.

Moreover, long-tailed keywords help in refining a lot of “researchers” and are highly converting. They also decrease your audience size, but the leftover audience has more targeted searchers who will be much more likely to convert.

3. Negative Keywords

In case you are not considered negative keywords, you must be leaving something on the table. Negative keywords should be considered in local PPC campaigns. Generally, people consider only those keyword that people are searching for but, there are some cases when these keywords can include related words that are not related to your campaign.

To understand, let’s take an example. Let’s consider your restaurant serves seafood, but do not offer shrimp. However, shrimp is highly related to seafood. As a result, you might get searchers who are looking for shrimp when you don’t even offer it. So, by adding it to the negative keyword list, you refine your target audience by excluding people you do not want to reach. This will definitely save you a few bucks.

4. Geo-targeting

Geo-targeting is another awesome technique that can help you while doing local PPC. It will help you in targeting location-specific audience. For example, in case your services are particularly in the Chicago area, then you can set your ad to show to people in that geographical area. If you want to target the complete state of Illinois, you can target the state individually.

5. Location Extensions

Advertisement extensions are imperative in the PPC world and, with regards to local PPC advertising, one of the best ones you can utilize is a location extension. This is an extra piece of your advertisement where you can list your address, contact number, working hours, and some other extra data you need. When you have the location extension in your ad turned on, the advertisement will be presented with a map in the results, so your clients can see precisely where you are located.

One thing that you need to make sure of while managing location extensions is to have your Google My Business account set up. In case you have different areas, you certainly need to ensure all the data is right for each one.

6. Call Extensions

Call extension lets you display your contact number in the advertisement. This function can give you direct leads. When searchers are utilizing their cell phones, having your contact number in the advertisement makes it less demanding for them to directly call you. Likewise, by utilizing the call, extension, a “Call Directly” button will be populated.

The most important thing for every successful local PPC campaign is how you plan, implement, test, analyze and optimize it. All this ensures you have highly optimized paid search campaign that will definitely help you in increasing your productivity.

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Over a year now, the most profitable and fastest growing traffic source that our clients are using is to drive sales for Facebook advertising. And if the Facebook’s ad revenue growth is anything to go by, we’re not the only ones who are spending more on Facebook ads.

According to a survey conducted in 2016, the advertising revenue jumped from $3.3 billion to 5.2 billion in the first quarter. This exponential growth describes that a majority of the advisors are spending more because they are making more.

As a SMO service provider, we have seen the same process and expected different results, by picking up a few techniques that can be applied to the most campaign ideas to increase your chances of success.

Tactics for Facebook Ad Campaigns

1. Focus on sales, not on shares

By using Facebook, you can expect to get a certain number of likes, shares and clicks. These numbers are misleading; making you think that your campaign is more effective than it is in actual. The number which doesn’t lies is sales.

Regardless of the engagement metrics, the sales numbers are the ones that really matters. This doesn’t mean that you ignore the engagement metrics; because they are an indicator of interest in something that you’re doing right. You need to match up the ads with the revenue, to better understand what is working and what is not.

2. Ads are built using information

Starting with an idea is reliable, as some individuals make logical mistakes while crafting an ad. A sound concept doesn’t mean it will result in success. You need to start with information first and then step by step build the ad.

For instance, before starting with a product, make sure to understand the demographics that comprise the target. Then you need to form your value proposition all before you even start to work on designing the actual advertisement. Creative ideas that you are assuming can be fantastic and target audience shares your exact view point rather than the actual data.

3. Make a strong offer

The offer itself is very much important. This might seem impossible, if you once look at the concept from the proper angle, there is a sensitive issue that takes place where the target audience, parents, can see how they can help each other while buying something. Most of the individuals like to spend money, it is just a matter to think that buy what that you can offer is their idea. The good copy isn’t important, but without a strong offer it loses some of its power.

4. One-up your competitors

As a SMO Service Provider Company, our main goal is to provide strong offer than your competitors. Firstly, analyze your competitor’s work and after that launch a campaign that is just slightly better than you competitor offer.

The end result is that digital marketing is not an easy task to perform. If you are using Facebook for marketing, then you must craft successful campaigns that earn more money. One of the best way is that you can do is by undertaking the above aspects for making a Facebook ad campaign that works, which we outlined today and incorporate them into success, that helps in increasing the end result of your next campaign.

We have seen the same process fetch difference results, by picking up a few techniques that can be applied to any social media channel to increase your chances of success.

Facebook undeniably is among the best sources of fetching traffic and engagement, followed by YouTube, Instagram, LinkedIn and Twitter (learn how Twitter can help in increasing engagement).

Get in touch with us today for more insights!

Twitter Tactics for Increasing Engagement

Twitter Tactics for Increasing Engagement

Success on Twitter is associated with strategic thinking on how to leverage Twitter as a part of your comprehensive online marketing and social media efforts.

Twitter is no more about collecting a herd of followers, but about engagement, likes and retweets! It is an intimidating social platform, with so much noise and so many experts on every topic known to man.

So, how can you stand out?

Though it may seem that you need some cultured strategies to dominate on Twitter, but if you ace some simple strategies, you can knock into a community of compatible followers who will drive traffic to your website and support your efforts.

Regardless of whether you are a tiny minnow or a big fish in the Twitter pond, practicing the below mentioned tactics can help you make it bigger and generate more traffic to your content:

1. Find out who is following you – #KnowYourAudience

If you have built a hefty following, but are struggling to engage with them, it is your capability to not knowing your followers.

Concentrate your effort and time in understanding your existing followers and engage with them effectively, rather than chasing the new ones.

You can also make use of the excellent audience tracker tool Followerwonk by Moz. It helps in giving you an idea of who is tracking your activities. While most of the features are available for free, its premium version comes with additional features that can track all your account followers.

One of its finest features is the word cloud that generates visualizing keywords from your audiences’ bio, helping you in finding the common denominators among your followers and understanding them.

You can also track the most active timings of your audience and schedule tweets when the highest numbers of followers are active.

2. Win them with fabulous, informative and engaging, content – #CreateAwesomeContent

Once aware of your followers, you can change your content accordingly.

Serve them some engaging, unique and enlightening content according to their taste.

Use your social media accounts to drive them to your content, hence starting a complete planned inbound marketing.

Don’t just self-promote yourself, see what’s trending and plunge into discussions. You can also share content from others that may please the palate of your followers – you can spin on the story or link the original trusty source.

3. The lesser the words, the easier to digest – #KeepitConcise

Twitter is a platform that encourages crisp and to-the-point content, prompting to readers to quote and respond to your tweet.

According to research by Buffer, the ideal length of a tweet ranges from 71 to 100 characters, despite the fact that the limit by Twitter is up to 140 characters.

So keep it sweet, short and snappy.

4. Give them the stunning visuals they deserve – #GetVisual

In a text dominated Twitter stream, a tweet together with an image will surely stand out.

A graphically pleasing post is sure to get more likes, retweets, and earn followers. Even adding text to a simple image can be really effective.

You can find high quality images at Flickr, Unsplash or purchase a subscription for Shutterstock, iStock, Thinkstock, or Dreamstime.

Using high quality images brings more attention to your post than unadorned text.

5. The right hashtag can take you far – #HashtagAway

We know that hashtags get more coverage to your tweets, but a lot of us often overuse this feature. However, to get the right coverage and expand your audience, you just need the right hashtag.

You can learn and discover about the most popular hashtags and the ones that can connect you to your target audience at or

Make sure that you pay attention to the hashtags that your influences are using. This way, you can utilize the same ones to meet the right audience.

Using one or two hashtags can get you the desired results, provided that they are the best suited ones!

6. Show rather than tell – #TwitterVideo

Twitter video is undeniably the most underused feature that can win you bonus on engagement you create. Living in a visual world, we all fall for videos for the fact that the information they provide is compact and being backed by the audios and visuals, the information becomes much easier to take in.

Not worth mentioning, you can convey much more in a video that in 140 characters (which includes the spaces).

Even a 30 second video can make your account seem more personal and reliable. You can give them a sneak peak of your work life, or short clips from a live event to create a tinkle.

7. Introduce the right people in your content – #ReferenceitRight

Don’t hesitate to use the external sources to enrich your account and share prominent content. Include the author of the article you are linking, or the company or brand involved, in order to get a mention or a retweet.

Follow the same rule when including social influences in your field, the popular, prominent people with huge followings. A retweet or mention by the right person can get carried far afield.

This can help create thousands of impressions, but is another tactic that you shouldn’t be exploited much. Remember, balance is the key. Overusing this can overpower your references.

So, what are you waiting for? You can DIY these tactics or hire our team of digital marketing consultants to upkeep your online presence.

See you on Twitter!

Boost Your App Rankings with Proper ASO

Boost Your App Rankings with Proper ASO

ASO or App Store Optimization is the process of upgrading the visibility of a mobile app in an app store. Just like websites are optimized by search engine optimization (SEO), mobile apps are optimized by App Store Optimization (ASO). Precisely, app store optimization is the process of ranking an app highly in an app store’s search results and top charts rankings.

Various mobile marketing companies and ASO marketers agree that higher ranks and top chart rankings can drive downloads for an app. But how can apps be optimized?

Here are some effective, proven and result-oriented tips that are used by the SEO marketers for an effective ASO:

Name Your App Appropriately

A unique name for the app is not just a matter of branding. For best results for ASO, it is important to include relevant keywords in your title, as it affects the app store search results severely.

The titles in the app store are limited to 255 characters, allowing the use of plenty of keywords and phrases. However, this doesn’t mean that you stuff all the possible keywords. The title of an app is its first impression to the potential customer. The longer a title, more are its chances to get truncated from the search results.

Titles are usually truncated after the 30th character (including spaces) in Google Play and 23rd character in the App Store. And for the installed apps, they truncate after 11 and 14 characters for a device’s navigation menu and for the home screen, respectively.

To ensure that an app is clearly identified, the name should be short and sweet. To associate the app with selected keywords, all the non-essential keywords can then be added after the name, preceded by a vertical bar or a hyphen.

Know Your Customer and Your Competition

Do you know your customers and your competition? A well-shaped ASO strategy focuses on understanding how the customers use the app, together with a profound view of the competitive landscape. When starting, ask yourself the following questions:

  • What would be the top reasons for downloading and using your app?
  • What is your competitive advantage?
  • What language do your customers use?
  • How would they describe your app?
  • What keywords are targeted by your competitors?
  • How easily can you compete against these same keywords?
  • Should you target the obvious keywords or the less obvious keywords that speak better of your unique offerings and the points of variation?

An effective ASO strategy starts when you put yourself in your customer’s shoes. The goal is to improve the visibility in the app store searches and for that those keywords need to be targeted that drives the most traffic. The best way to identify the optimal keywords is by consumer research i.e. finding out what search queries are bringing customers to your app and the language they used to describe it.

Make the Most of Your Keywords

Different app stores have different keyword strategies. Below are the respective approaches of the App Store and Google Play Store.

The keyword field in App Store is limited to 100 characters. These 100 characters determine which search strings your app shall show up for. Keeping this in mind, it is important to use all the allotted characters and sensibly research your keywords to maximize the organic traffic.

Google Play, on the other hand, takes an approach similar to the modern SEO. It scans the description of the app to extract relevant keywords. For this, it provides 4000 characters field to describe the app in a normal, customer-facing language. Rather than jamming the keywords into the text, try and sprinkle them where they logically make sense.

Bring in a Unique Logo

The logo is responsible for the first impression of the app. Your potential customers would browse infinite apps; it is the logo of your app that would make it stand out of the rest.

It’s important to make it count!

When designing the logo, it is important to note that the App Store and Google Play vary in their approach and representation of the app logos. Both of them have predetermined standards for the ideal size, color scheme and geometry, all designed to match the rest of the operating systems.

For iOS, the logo should be sized to at least 1024*1024 pixels. From here, iOS resizes the logo for other applications, including app icons (180*180), tab bar icons (75*75) and navigation icons (66*66). It is also necessary to keep up the simplicity that can be reduced to the smallest size.

For Android, the size of the logo should be 512*512 pixels. It is recommended by Google that the designing of the app logo is done in accordance with the material design guidelines, which details everything from logo anatomy to shading and lighting.

Create a Convincing Description

You have already convinced the app store that your app is relevant to a specific list of keywords, now it’s the time to convince your potential customers that it meets their needs.

The description of the app should be targeted towards the customer base rather than search engine index. It should be viewed as call-to-action for the potential customers. The app description should be able to define itself in simple and crisp language, list the inimitable benefits it offers, and encourages the reader to download it.

It is recommended to focus the bulk of the energy in the first three lines of the description to grab immediate attention of the readers. Make the decision easy by immediately communicating what your app does and why they should use it.

The app description along with the rest of your product page should be treated as a breathing document. Every time an update is submitted, the changes should be portrayed in the product page’s description and screenshots of the new call out features.

Incorporate Videos and Screenshots

Screenshots in the description may not have a straight effect on search rankings, but they do exert downloads. Images convey more about what the app actually is about and by bringing the descriptive text to life, it allows the potential customers to envision your app before they download in real.

Though you can upload up to five screenshots for iOS apps and up to eight for Android apps, only the first 2-3 screenshots will be shown in the page load gallery. Be careful in ensuring that these screenshots show your app’s most pivotal features and are strong enough to influence the reader to browse other screenshots and download the app.

Increase Traffic with External Advertisings

It is vital to remember that on-page optimization is just one part of the mobile marketing kit. And this is where the role of your SEO knowledge comes in. It is extensively believed that both Android and Apple influence your app’s total page visits and product page backlinks when defining your search and overall ranks.

In simple words, the more traffic you drive to your listings, the higher it will rank in the search results. To drive traffic, you can build an online presence around your app with social media content, inviting reviews and investing in online advertising.

For many issuers, app indexing has proven to be the most effective strategy for driving traffic to an app’s product page. App Indexing basically is the process of making the app content searchable and linkable from searches.

App Indexing helps you get your app found in App Stores. As soon as your app is indexed, mobile users who search for keywords related to your app can see your app and install it accordingly. It helps in increasing downloads and app store traffic directly from a search engine results page.

App indexing has rapidly shaken up the world of searches, with 40% of searches now recurring as app indexed results. The world is going mobile, and those apps advancing the curve in ASO and app indexing trends will be those that steal the market share from the web-dominated search results.

The various platforms used for advertisings are Facebook, Google Adwords, LinkedIn, Instagram, Twitter and more.

Confine Your App Listing

If your audience is beyond the English-speaking world, consider adjusting your language and brand communication to the needs and wants of the audience segment.

To start with, you can speak to your customers in a language they use at home. There are innumerable solutions for low-cost translation services that can convert your app’s title, description, keywords, and screenshots to the languages of the largest segments.

Both the Google Play Store and the App Store allow localization of the app listings to make them easily discoverable and readable for customers in different countries. This increases both, the adoption and the conversion rates, as more customers find your app using keywords in their language and as more customers download it after seeing a welcoming product page in their language. Together, these two effects collectively can add up to as much as a 767% increase in downloads.

Regular Updates

Mobile customers look for apps that improve constantly, with updates based on feedbacks by customers. The frequently updated apps are more customer-centric and have a higher value. Subsequently, app updates correspond highly to better reviews as each improved version of the app should naturally receive higher ratings that the version before.

Apparently, releasing an update is just half the scuffle. The next step is to inspire existing customers to download the update.  The following three strategies can help you sell your next update:

  • Keep the customers busy within your app such as notifying them about the latest update and what improvements they can look forward to.
  • Regularly renew the app description and the ‘What’s New’ field in the product page of the app store to highlight the new and improved features with a convincing call-to-action.
  • Uphold a hefty volume of five-star reviews for your app, and specifically for the latest version. According to stats, one-third of the existing customers check the ratings before downloading an update. Uphold a positive rating for that easy win.

It is recommended to maintain the update frequency between 30 to 40 days. However, always remember that each time you update an iOS app, the ratings reset and with this, the ranking drops temporarily. As a result, frequently updated iOS apps experience higher app store rank instability, while the frequently updates Android apps experience stability.

Stimulate Feedback and Ratings

Despite being mentioned at the end, it is really important to maintain a steady flow of positive reviews as it serves as the utmost possible validation of your app’s quality and is one of the best determinants of rank. This rule is applicable to all the app stores; apps with a large volume of positive ratings lead the top charts.

As per studies, the rating volume outplays the rating sentiment, when it comes to determine the ranks.

The app stores are always in the wait to recognize apps with the biggest fan community and the best standby for determine that is the rating count.

The apps with the maximum ratings usually are the ones which keep their customers busy and dynamically ask for customer feedbacks to contour their product roadmap and upcoming updates. It is important to remember that app store ratings provide just a myopic view of customer satisfaction.

With smart rating prompts, one can easily boost the ratings and eventually, the rank by thought-provoking only those customers who are most likely to give a 5-star review.

Concluding It Up:

Assisted with an understanding of the science and data regarding app store ranking algorithms and these top tips for App Store Optimization, you are well on the way to an unfailing ASO strategy. With vigilant measurement and a little trial and error, you can win-over your competitors in the app store top charts.

However, App Store Optimization is an ongoing process, thanks to both, the ever-progressing ranking algorithms and to the modest nature of the app stores. A successful ASO strategy requires a keen eye, a taste for the analytics and steady check-ins. Succeed these and your investment will pay-off many times over.