Rank Your Product For Amazon Searches: A Comprehensive Guide

A Complete Guide to Rank your Product in Amazon Searches

So want to achieve higher sales on Amazon? Here’s the mantra to get greater product ranking. As we all know the higher the product ranking, the more profitable for the sellers. All we want is great rankings on the search engines.

In addition to selling your product on your own website, you need to have a presence on Amazon also so as to attract customers for your product just as you want your website to appear on the first search engine results page.

So if you fail to accede with the Amazon SEO, you’ll be left with lower traffic and decreased sales. Improving product visibility on Amazon requires you to understand that customers have different searching habits on Amazon in comparison to Google.

The basic idea is that a customer will be able to discover your product if the customer’s search query is compatible with one of the keywords mentioned in your product.

Things you need to know

Coming to the mantra that is going to change your product ranking- A9 algorithm. So if you want your product to be on the top, you need to begin thinking like it. The foremost thing you need to know is that Amazon SEO is different from the Google SEO.

So basically to rank your product higher you need to be relevant and to be on the point in order to increase the chances that the person searching for a particular product will purchase it. The popularity of the item also matters such as reviews and ratings are given by the customers of the same product.

Let’s get familiar with the Amazon’s A9 algorithm

The search algorithm responsible for product ranking is referred to as an A9 algorithm. The main aim of the Amazon is to increase the probability of purchasing items and the A9 algorithm does the thing. It sorts the products by considering two elements.

Performance:  An item with powerful sales record will be ranked at the top in the Amazon search results.

Relevance: Based upon your keywords, it will evaluate how firmly your product matches to the keywords provided by the Amazon customers.

Increasing the Relevancy:

The product’s Title:

To give a hike to your product ranking, the crucial part of Amazon SEO is the product-title factor. You need to make your product title relevant by inducing some of the most commonly used and relevant keywords to make the product purchase skyrocketing.

What do you need to do in order to optimize your product name?

  • The product name should be comprised of the brand name.
  • A crystal clear explanation about what the product is meant for.
  • The color and size availability of the product must be given.
  • The quantity of the product-how much stock is there in the store.

Backend Keywords:

Amazon backend keywords are a kind of concealed keywords that are used in the backend section of the Seller Account. These are just like “meta tags” in HTML which gives additional information about a particular listing. So basically you can include all the keywords for which you want your product to get ranked in Amazon’s search results.

Tips to fill out the backend keywords:

  • Repetition should be avoided.
  • Quotation marks should not be used as it will restrict the overall character count.
  • The keywords must comprise of variations in spellings or synonyms.

Brand field:

The brand field of the products always appears on the product page and it further leads to various products of the same brand. So you need to be careful while writing the brand name of your product.

Usually, the customers have a habit of searching the products through its brand name so that is why it is important to include a true and correct name.

The way you describe your product:

The description of your product and bullet points telling important information are the two factors which can extensively rank your product higher if relevant keywords are induced into it. Here you get an opportunity to give essential info about the product and convince customers to purchase the item.

If we use the bullet points to describe the product it will be more scannable and readable for the customers. Try to list some of the benefits provided by the product in order to add value to your product description.

Look around the competitors and include the information about the product that is not provided by them.

Increasing the performance

In order to achieve an optimized Amazon SEO, it is important to understand the performance-related ranking.

Price of the Product:

The price of your product essentially affects your Amazon conversion rates.  When your product listings are turning traffic into sales, this notifies the algorithm that your product is relevant to the keywords searched by the customers.

Generally, you should be focused to reach a conversion rate betwixt 10-15%, this will definitely give a boost to your product visibility.

There might be a scenario where various products in a similar category are at lesser rates than yours then two situations will take place, either you won’t be able to sell as many products as compared to the similar products or the algorithm will conclude that your product will not be sold as many as others are will be.

You will have to suffer from lower product ranking on Amazon if your product will be costly as compared to others.

After thoroughly going through the prices offered by your competitors, you should decide the price of your product accordingly.

 

Product images:

Products that mark high-end images have higher rates of conversion according to the analysis. Including high-quality images is crucial in increasing the conversion rates which in turn results in a high ranking of your product.

 

Amazon reviews:

This is another factor that increases the performance of the product ranking. Most of the customers rely on the reviews to purchase the product so it is relevant to consider it as a tool to increase your sales.

So the product which will have more reviews will be listed at the top of the results page on Amazon. For this you need to send follow-up emails to your customers after they purchased the product, this will increase the reviews on your product which further leads to a higher ranking of the item.

A final word-what actually the Amazon algorithm requires from you as a seller that is making the customers happy. Your product page on Amazon can be ameliorated in a number of ways but all the factors have two things in common- performance and relevance.

If you make your product ranking higher by using these two functionalities, then consequently you will see a revolution in terms of your search rankings, sales and conversion rates.

 

Video SEO: A Guide You Shouldn’t Miss

Video SEO

Video SEO is something people hear about every day in the industry. But have you ever tried that?

That is the question which can make your digital presence a milestone if you address that promptly. Usually when we hear about SEO we usually use it in the reference of website and business.

With revolutionizing technology, the level and mode of customer engagement is changing. The polarity of engaging content is shifting towards more visualizing content rather than just written content.

In the early 2000s, bloggers got their hands on DSLR cameras which introduce a new format of content in the digital realm, the video content!!!

The SEO practices for a video always baffles modern marketers which is why we bring you a guide which will help you in optimizing your videos for search results.

So, are you ready!!!!!

Without any further ado, let’s get you started,

What Video SEO is?

It is a simple process where you optimize your videos for search results. For ranking your videos content need some optimization strategies. With some tweaks you can increase the chances of your video to rank higher in search results.

Ways to Optimize Your Video for Search

#1: The Video Hosting Platform

Before you make a video and share it on random platforms, you need to make sure that you are clear with the purpose of the video. What you want to achieve with the video there? Do you want to increase your website traffic or you simply want to increase brand awareness for your business? While choosing hosting platform for video, you must have a clear intent coz the visibility of your video depends on that.

If you have intent of going for brand awareness rather than high traffic for your website, then Vimeo or YouTube are ideal platforms for your video. When you opt for these platforms, when your video get indexed, majority of traffic belongs to these platforms because of suggested videos played after your videos.

If you have a dedicated focus on increasing on-site traffic, you must search for alternative hosting platforms to showcase your videos. (NOTE: YouTube and Vimeo are not the platform you want to go for in this case).

#2: A Video Transcript

By now you must be familiarized that a search engine is not going to watch your video and then rank it accordingly. Here you cannot replace written content at all. A video transcript will not only give your viewer an idea of what you have in the video but also provide search engine bots the information about your video. With this additional text, you make it easier for the bots to crawl and rank your video according to the related search query.

Not only do video transcripts make your videos more accessible to a larger audience, they make your videos more scrap-able by search bots since there’s additional text on the page.

#3: Engaging Thumbnail Image

The video thumbnail is what the searcher will see when your video is indexed; therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!

Make sure it’s also relevant to what you’re trying to rank for. For example, in the search below I typed in “how to waterski.” It’s clear that the second listing wins the thumbnail competition since there’s actually a person doing the thing that I’m searching for. The other two videos listed show someone sitting on the dock and sitting in the water, which is not as relevant or enticing.

#4: Title & Description of Your Video

Just like they do for a blog post, the title and Meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do the keyword research to ensure you’re targeting keywords that people are actually searching for.

Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search.

#5: Your Page Must Be Relevant to the Video

You can’t rely solely on optimizing your video to receive placement on the SERPs. It’s still just as, if not more important that the page itself is also optimized for SEO or the search engines won’t bother to crawl it in the first place.

While it can be challenging to get your website ranked organically, if you continue to create high-quality content and ensure the technical SEO components are in place, then rankings will come.

The other piece is ensuring the video is relevant to the page you’re embedding it on. You need to ask yourself: does this page relate to the video in question or is it generic? If the page is generic and the video is just thrown on there, then the chances of it ranking are low.

#6: Keep the Video as the Center of Attraction

Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Search crawlers also are unlikely to go out of their way to index a hidden video.

If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop.

#7: Never Embed Single Video on Multiple Pages

Have you ever played a match of tennis against yourself? Well, that’s essentially what you’d be doing by embedding your video on multiple pages. It’s important to avoid this as there’s no sense in competing against yourself.

If your page and video are both relevant to each other, and you’re hoping to ensure that page and video get ranked, then there’s no sense in embedding the video elsewhere on your public facing website. You’d essentially be competing against yourself, which is illogical.

Winding it up

There are many places you can pay to promote your video, like Facebook, Twitter, and Instagram. You can also try other non-paid strategies, like having partners promote your videos.

Advanced Meta Tags To Boost Your Website Traffic

Advanced Meta Tags To Boost Your Website Traffic

Meta Tags are bits of data, noticeable to the search engines. The main objective of this is to make it simpler for them to discover pages, relevant to a searchers inquiry. These are a fragment of the HTML of your web pages and are included in your code as your site is built up. Most of the CMS (Content Management Systems) will give you with the choice to include and alter your Meta Tags with no improvement work.

Meta Tags has three significant fragments. Lets’ have a look at the detailed description of these three and why each one is valuable.

1. Title Tag

This is the very first thing a search engine wants to see on your website. It’s specifically the name of your definite pages. This is displayed in two places – blue link above the snippet in the Search Engine Result Page (SERP) and text in the browser tab.

In case you need a different title that integrates your keywords to display on the search engine results, at that point title tag is important. This is awesome for giving clients a rapid idea regarding what type of content to expect, hence expanding your active clicking factor and target visitors and customers.

This Meta component must be carefully considered. To begin with, it must be comprised of less than 70 characters to assure that the complete title is displayed and seen at a speedy rate. Secondly, stuff your main keywords in such a way that they would be displayed in bold on the search engine results page. Also, remain away from the keyword spamming.

This tag is a direct SEO signal that has a great impact on the search engines and how they rank. It also affects your prospective visitors as they more likely click through from SERP if the tag is well-written and relevant to their enquiry.

2. Description Tag

This tag is a summary of the content which appears on your webpage. Meta Description is about the sales of your webpage. It is the chance to convince the prospective visitors to click through from search to the site. This must be very much concise, well-written and optimized for the same keyword or phrase.

What is your website or page all about? Explain about this in the description tag so that the search engines will have the capability to recognize which is a valid summary of your webpage. This summary will likely appear on SERPs as snippets situated under your URL.

You might have individual description tags for your web pages and blog posts. In this manner, if the first keywords or first actual picture on the webpage doesn’t involve keywords or don’t specify the content, these will not be the one which is displayed on the search results. Your Meta description is the one that is displayed.

Assure that your Meta description should be 150 to 160 characters in length, with keywords stuffed, ideally a unique one for every page. Ensure to write every description as an approach to lure your intended audience to tap on the URL. In case you have an excessive number of pages on your website, simply make use of description for the most significant and basic pages. While Google and the main search engines don’t make use of Meta description as a basis of ranking, a more useful Meta description will enhance the click-through rates that will have a great impact on your ranking.

This tag is also known as non-direct SEO signal. It doesn’t have an impact on the search engine in any meaningful manner, but affect your prospective visitors to click through or not. A well-written and unique description will enhance your search for the site conversion.

3. Keyword Tag

The third segment of a Meta tag is the keywords. These are the words or an expression that tells about your site completely and what it is for. The keywords could be the prospective search queries which you believe that must be used by your intended market.

Previously, keyword tag was everything for search. Since the web turned out to be more commercial in nature, ‘keyword stuffing’ turned into an SEO pattern and it was not long before the search engines quit looking at the keywords tag. It is mostly assumed that the Meta keyword tag is no longer used and is no longer valuable; however, you should prefer to use it. Make sure to make accurate usage of it. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.

4. Robots Tags

The Meta Robots are classified into two kinds of tags:

  • Index or noindex
  • Follow or unfollow

You must focus on nofollow and noindex tags because the search engines will automatically follow links and index web pages without placing a tag. I don’t need search engines for indexing a page, such as noindex or for a specific link, such as nofollow, then both of these tags should be used. Robot tags must be used for different reasons, like private content, outdated directories or duplicate content.

Such tags must be used in certainty since misused robot tags might affect your SEO performance and protect the inner web pages from being indexed.

5. Canonical Tag

This tag will specify that a URL will represent the main copy of a page. By making use of such a tag prevents the issued caused by duplicate or identical content which appears on the several URLs. This conveys the search engines which URL version you need to appear in the search results.

Search engines use this tag to combat the problems of duplicate content and assign the search engine ranking value for that content to the page which is elected as the source URL.

How Will These Tags Affect SEO?

All of the Meta tag components as discussed above still influence your website SEO, despite not being a fragment of Google ranking factors any longer. You need to understand that Meta tags are till now used by a search engine in order to validate and examine your website specialty and content based on the title, description, and keywords which you have mentioned within your codes. Subsequently, your website will possibly have greater credibility when you have these Meta tags in place, given that they do verify your content.

Moreover, these Meta tags are exceptionally useful in improving your clicking rate. When web users or searchers look that your title and description is eye-catching, they are probably to pick your URL over others. This is particularly true if you are capable in capturing the main or essential message of the content through these Meta tags and your content ends up being the one which we will be of most use to what the searcher wants or needs. This is very useful for the clients as they don’t need to invest so much time clicking on the URLs with same content which turns out to NOT have the information they are searching for.

Meta tags are much helpful as they capture the attention of users, lure clicks and conversations and also promote your branding. These are a pitch for your website, products and services.

Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

Boost Your App Rankings with Proper ASO

Boost Your App Rankings with Proper ASO

ASO or App Store Optimization is the process of upgrading the visibility of a mobile app in an app store. Just like websites are optimized by search engine optimization (SEO), mobile apps are optimized by App Store Optimization (ASO). Precisely, app store optimization is the process of ranking an app highly in an app store’s search results and top charts rankings.

Various mobile marketing companies and ASO marketers agree that higher ranks and top chart rankings can drive downloads for an app. But how can apps be optimized?

Here are some effective, proven and result-oriented tips that are used by the SEO marketers for an effective ASO:

Name Your App Appropriately

A unique name for the app is not just a matter of branding. For best results for ASO, it is important to include relevant keywords in your title, as it affects the app store search results severely.

The titles in the app store are limited to 255 characters, allowing the use of plenty of keywords and phrases. However, this doesn’t mean that you stuff all the possible keywords. The title of an app is its first impression to the potential customer. The longer a title, more are its chances to get truncated from the search results.

Titles are usually truncated after the 30th character (including spaces) in Google Play and 23rd character in the App Store. And for the installed apps, they truncate after 11 and 14 characters for a device’s navigation menu and for the home screen, respectively.

To ensure that an app is clearly identified, the name should be short and sweet. To associate the app with selected keywords, all the non-essential keywords can then be added after the name, preceded by a vertical bar or a hyphen.

Know Your Customer and Your Competition

Do you know your customers and your competition? A well-shaped ASO strategy focuses on understanding how the customers use the app, together with a profound view of the competitive landscape. When starting, ask yourself the following questions:

  • What would be the top reasons for downloading and using your app?
  • What is your competitive advantage?
  • What language do your customers use?
  • How would they describe your app?
  • What keywords are targeted by your competitors?
  • How easily can you compete against these same keywords?
  • Should you target the obvious keywords or the less obvious keywords that speak better of your unique offerings and the points of variation?

An effective ASO strategy starts when you put yourself in your customer’s shoes. The goal is to improve the visibility in the app store searches and for that those keywords need to be targeted that drives the most traffic. The best way to identify the optimal keywords is by consumer research i.e. finding out what search queries are bringing customers to your app and the language they used to describe it.

Make the Most of Your Keywords

Different app stores have different keyword strategies. Below are the respective approaches of the App Store and Google Play Store.

The keyword field in App Store is limited to 100 characters. These 100 characters determine which search strings your app shall show up for. Keeping this in mind, it is important to use all the allotted characters and sensibly research your keywords to maximize the organic traffic.

Google Play, on the other hand, takes an approach similar to the modern SEO. It scans the description of the app to extract relevant keywords. For this, it provides 4000 characters field to describe the app in a normal, customer-facing language. Rather than jamming the keywords into the text, try and sprinkle them where they logically make sense.

Bring in a Unique Logo

The logo is responsible for the first impression of the app. Your potential customers would browse infinite apps; it is the logo of your app that would make it stand out of the rest.

It’s important to make it count!

When designing the logo, it is important to note that the App Store and Google Play vary in their approach and representation of the app logos. Both of them have predetermined standards for the ideal size, color scheme and geometry, all designed to match the rest of the operating systems.

For iOS, the logo should be sized to at least 1024*1024 pixels. From here, iOS resizes the logo for other applications, including app icons (180*180), tab bar icons (75*75) and navigation icons (66*66). It is also necessary to keep up the simplicity that can be reduced to the smallest size.

For Android, the size of the logo should be 512*512 pixels. It is recommended by Google that the designing of the app logo is done in accordance with the material design guidelines, which details everything from logo anatomy to shading and lighting.

Create a Convincing Description

You have already convinced the app store that your app is relevant to a specific list of keywords, now it’s the time to convince your potential customers that it meets their needs.

The description of the app should be targeted towards the customer base rather than search engine index. It should be viewed as call-to-action for the potential customers. The app description should be able to define itself in simple and crisp language, list the inimitable benefits it offers, and encourages the reader to download it.

It is recommended to focus the bulk of the energy in the first three lines of the description to grab immediate attention of the readers. Make the decision easy by immediately communicating what your app does and why they should use it.

The app description along with the rest of your product page should be treated as a breathing document. Every time an update is submitted, the changes should be portrayed in the product page’s description and screenshots of the new call out features.

Incorporate Videos and Screenshots

Screenshots in the description may not have a straight effect on search rankings, but they do exert downloads. Images convey more about what the app actually is about and by bringing the descriptive text to life, it allows the potential customers to envision your app before they download in real.

Though you can upload up to five screenshots for iOS apps and up to eight for Android apps, only the first 2-3 screenshots will be shown in the page load gallery. Be careful in ensuring that these screenshots show your app’s most pivotal features and are strong enough to influence the reader to browse other screenshots and download the app.

Increase Traffic with External Advertisings

It is vital to remember that on-page optimization is just one part of the mobile marketing kit. And this is where the role of your SEO knowledge comes in. It is extensively believed that both Android and Apple influence your app’s total page visits and product page backlinks when defining your search and overall ranks.

In simple words, the more traffic you drive to your listings, the higher it will rank in the search results. To drive traffic, you can build an online presence around your app with social media content, inviting reviews and investing in online advertising.

For many issuers, app indexing has proven to be the most effective strategy for driving traffic to an app’s product page. App Indexing basically is the process of making the app content searchable and linkable from searches.

App Indexing helps you get your app found in App Stores. As soon as your app is indexed, mobile users who search for keywords related to your app can see your app and install it accordingly. It helps in increasing downloads and app store traffic directly from a search engine results page.

App indexing has rapidly shaken up the world of searches, with 40% of searches now recurring as app indexed results. The world is going mobile, and those apps advancing the curve in ASO and app indexing trends will be those that steal the market share from the web-dominated search results.

The various platforms used for advertisings are Facebook, Google Adwords, LinkedIn, Instagram, Twitter and more.

Confine Your App Listing

If your audience is beyond the English-speaking world, consider adjusting your language and brand communication to the needs and wants of the audience segment.

To start with, you can speak to your customers in a language they use at home. There are innumerable solutions for low-cost translation services that can convert your app’s title, description, keywords, and screenshots to the languages of the largest segments.

Both the Google Play Store and the App Store allow localization of the app listings to make them easily discoverable and readable for customers in different countries. This increases both, the adoption and the conversion rates, as more customers find your app using keywords in their language and as more customers download it after seeing a welcoming product page in their language. Together, these two effects collectively can add up to as much as a 767% increase in downloads.

Regular Updates

Mobile customers look for apps that improve constantly, with updates based on feedbacks by customers. The frequently updated apps are more customer-centric and have a higher value. Subsequently, app updates correspond highly to better reviews as each improved version of the app should naturally receive higher ratings that the version before.

Apparently, releasing an update is just half the scuffle. The next step is to inspire existing customers to download the update.  The following three strategies can help you sell your next update:

  • Keep the customers busy within your app such as notifying them about the latest update and what improvements they can look forward to.
  • Regularly renew the app description and the ‘What’s New’ field in the product page of the app store to highlight the new and improved features with a convincing call-to-action.
  • Uphold a hefty volume of five-star reviews for your app, and specifically for the latest version. According to stats, one-third of the existing customers check the ratings before downloading an update. Uphold a positive rating for that easy win.

It is recommended to maintain the update frequency between 30 to 40 days. However, always remember that each time you update an iOS app, the ratings reset and with this, the ranking drops temporarily. As a result, frequently updated iOS apps experience higher app store rank instability, while the frequently updates Android apps experience stability.

Stimulate Feedback and Ratings

Despite being mentioned at the end, it is really important to maintain a steady flow of positive reviews as it serves as the utmost possible validation of your app’s quality and is one of the best determinants of rank. This rule is applicable to all the app stores; apps with a large volume of positive ratings lead the top charts.

As per studies, the rating volume outplays the rating sentiment, when it comes to determine the ranks.

The app stores are always in the wait to recognize apps with the biggest fan community and the best standby for determine that is the rating count.

The apps with the maximum ratings usually are the ones which keep their customers busy and dynamically ask for customer feedbacks to contour their product roadmap and upcoming updates. It is important to remember that app store ratings provide just a myopic view of customer satisfaction.

With smart rating prompts, one can easily boost the ratings and eventually, the rank by thought-provoking only those customers who are most likely to give a 5-star review.

Concluding It Up:

Assisted with an understanding of the science and data regarding app store ranking algorithms and these top tips for App Store Optimization, you are well on the way to an unfailing ASO strategy. With vigilant measurement and a little trial and error, you can win-over your competitors in the app store top charts.

However, App Store Optimization is an ongoing process, thanks to both, the ever-progressing ranking algorithms and to the modest nature of the app stores. A successful ASO strategy requires a keen eye, a taste for the analytics and steady check-ins. Succeed these and your investment will pay-off many times over.

8 Easy Ways to Improve Your Page Load Speed

8 Easy Ways to Improve Your Page Load Speed

Webpage loading speed is an essential part of a website’s usability. Page load speed is amongst one of the 200 factors that Google considers for ranking a website in organic search.

With several other competitor websites, the need of earning website traffic and keeping user impressed with rich usability is becoming more & more crucial every day.

In fact, if a website doesn’t load quickly, chances are it’ll definitely lose potential visitors to its competitor website in a matter of seconds.

The adage “slow and steady wins the race” doesn’t apply online:

Even a delay of one-second can significantly decrease page-views, user satisfaction and drop conversions.

What’s the most prevalent factor that contributes to webpage speed?

SIZE

Web browsers take time to download the code that makes-up a webpage. It has to download data such as HTML, stylesheets, scripts and images etc. and undoubtedly, it can take few seconds to download all that data.

Today, internet users expect more engaging website designs. Hence the size of a site’s resource files will eventually continue to increase.

As, each new feature will need a new stylesheet or script, that weighs down a website just a little more.

So, how do you ensure your site is up to speed?

Well, the good news is there are some great and free resources that one can use for evaluating their website’s speed:

  1. Google’s PageSpeed Insights: Google PageSpeed insights analyze the content of a webpage and then generates suggestions to make that page faster.

  2. Pingdom: Tests load time of a webpage, analyzes it and finds bottlenecks.

  3. GTMetrix: Gives you an insight on how well your website loads and gives you actionable recommendations on how to optimize it.

These are some of the free and most popular tools for checking website speed and performance. These tools will analyze your website and tell you where you are falling behind.

Note: Sometimes results can be a bit scary, but most fixes are relatively quick & easy.

BUT, How to speed things up?

Speeding-up a website is crucial, not just to improve rankings in Google, but also to keep profits high.

So, in this post, I’m sharing some really effective ways that can be used to enhance site load speed:

1) Optimize Images:

Images on a website can consume a lot of bandwidth, and in turn which influences loading time of webpage. Reducing the size of website’s images in HTML is not enough, as that only changes the image appearance and not its actual size.

To resize images, one can use an external image editing tool like Photoshop or an online tool (tinypng.com) which allows decreasing image sizes without losing quality.

2) Reduce HTTP Requests:

According to an online survey, most of a webpage’s load time is consumed downloading different aspects of the page:

  • Stylesheets,

  • Images,

  • Scripts,

  • Flash etc.

Hence simplifying the webpage design is the quickest way to improve website speed. It can be done with the following methods:

  • Streamline the number of elements on your page.

  • Merge several style sheets into one.

  • Instead of images, use CSS whenever possible.

  • Reduce scripts and put them at the bottommost of the page.

Leaner is better, when it comes to your website.

3) Enable compression:

Enabling compression is just like putting a site into zip file. By using compression one can dramatically decrease webpage’s size and thus increase its speed.

Remember, compression is a server setting, therefore how you apply it will rely on your webserver & its settings.

Here are some popular resources for the most common webservers.

  • Apache

  • Nginx

  • IIS

4) Browser Caching:

When you visit a website for the first time, the attributes of the page visited by you are stored on your hard drive in a temporary storage or cache. Hence, when you visit that specific website again, your browser can easily load the webpage without having to send another HTTP request to the server.

By enabling browser caching you will be able to store some data temporarily on a visitors’ computer, thus they don’t need to wait for it to load every time they visit your site.

For how long you store the data relies on your server-side cache settings and their browser configuration.

5) Reduce Redirects:

Redirects generate additional HTTP requests and eventually increase website load time. It is ideal to keep them to a minimum.

However, some redirects are unescapable and required, but remember this needs an additional HTTP which upsurges the page load time.

Also, check all the broken links and if you found any, fix them right away.

Although 301 redirects (permanent) are better to 404 errors (broken links), but still they are not ideal, as they slowdown the time that browser takes to reach the right version of a page.

6) Switch off All the Unnecessary Plugins:

Installing and using too many plugins can slow down a site, create unwanted security issues, often cause crashes and numerous other technical problems.

It’s ideal to delete or deactivate all the unnecessary plugins.

Try to selectively disable plugins and then evaluate server performance. By doing so, you can easily find any plugins that hinder site speed.

7) Optimizing CSS:

Optimizing CSS means your files will download at a faster rate and ultimately give visitors faster access to your pages.

Figure out whether or not you use all of your CSS. If not, clear all the unnecessary code in your files.

Every tiny bit of wasted data can tote up to increase your website’s load speed and scare away your visitors.

It is ideal to use an external style sheet, because it reduces the code size and generates fewer code duplications.

Only use one external CSS stylesheet while setting up your styles, as additional stylesheets increase HTTP requests.

You can easily get cleaner coding by placing all the CSS in an external stylesheet.

8) Prioritize above the fold content:

One can enhance user-experience, if above-the-fold load faster and rest of the page requires a few seconds to load.

Try to split CSS by a short inline part that styles top-of-the-page elements and an exterior part that can be delayed.

Conclusion:

Size of our webpages will definitely continue to grow, as users demand a richer online experience.

However, a slight attention will go a long-way, just keep in mind that a one second delay is all it takes to lose a lead. Improving website load speed is a crucial aspect of conversion optimization.

Make Your App a Star with ASO Services

Make Your App a Star with ASO Services

The field of mobile technology is rapidly growing. The number of smart phone users in the market keeps on increasing; conglomerates find newer ways to promote their products and services using both mobile apps and websites. In such a scenario, a business mobile app with perfect functionality can serve as an effective marketing tool for any company. But as several enterprises come up with more and more mobile apps, it becomes tougher for newcomers to make their apps popular.

Developers face many difficulties making their apps popular on the app store due to a number of existing apps. They require app store optimization (ASO) services in order to promote their apps and make them viral. A large number of apps hit the online market periodically, and it is a tough task for a developer to make the app accepted. Many developers face the problem of remaining unnoticed on application stores just because of lack of marketing.

In order to remove such trouble, developers require application store optimization (ASO) services that offer efficient marketing of an app. Such services build a platform to draw people’s attention towards it and in turn help making the app popular in the app store. Application store optimization services include every solution of promoting the app for a certain period on the app store platforms like Google Play.

Tips and Tricks for App Store Optimization:

  1. Find Keywords: Keywords play a vital role in ASO because the best keywords can land you into a lot more searches, which can help in opening up a huge number of prospective users who might download the app. The keyword which you choose must be of the relevant category for your app. Visit similar apps to get the suitable category for your app and then go through some of the top search results to figure out the best possible keywords to use.
  2. Write an enticing description: An enticing description is almost like the coverage of your app. It should be attractive so that you can encourage viewers to download your app. The best way to create a good description is to look at other successful apps and see how they do it. You can use bullets points; include any testimonials/positive app review quotes and a summary of the functions of the app.
  3. Choosing a name: The name of the app must be original and attractive. It might be difficult to come up with your own original name but once a good catchy name clicks in your head, you’ll probably feel a lot more confident with putting it on the app store.
  4. Choosing the appropriate app icon: The good app icon is very alluring. There are various apps on the app store that receive thousands of downloads while there are the many apps which play or work the same but do not receive a similar number of downloads. The only difference between the two apps is the app icon. Creating an original icon or logo is a difficult process, but can give the best results and boost confidence. If you can’t think about what to use as an app icon, summarizing the features of your app and finding an object that best represents each feature should work fine. Bright colors can also help in getting attention.
  5. Choosing Screenshots: Choosing the right screenshots is quite an easy process and usually involves finding the most appealing aspects of your game. Don’t show boring menus or settings pages and instead go for images that represent the app’s main purpose.

 

At last, all the tips mentioned can help you in improving the visibility and popularity of your app, in the App store and Google Play. To get the best services and for improving the visibility of your app in the App Store and Google Play, visit us at: http://www.seasiainfotech.com/

3 Digital Marketing Tactics For Your Business Growth

3 Digital Marketing Tactics For Your Business Growth

Marketing on the Internet is no small feat. If you’ve any doubt about this, then you may even ask many small and medium business owners who have deserted the idea of online marketing because they were outflowing their hard earned money without observing any results from their online promotion campaigns.

But, at the same time, there are lots of ecommerce stores and small businesses that are quietly generating decent earnings only from their digital marketing efforts. Whether you are responsible for the marketing strategies for a business or you own a business, you certainly understand the significance of a digital marketing strategy.

In this post, I am going to confer 3 digital marketing strategies that will assist you with your business growth:

1. The very first step of every digital marketing campaign is to recognize your target audience and determining the digital platforms they are using. Reach to your target audience and make it simple for them to find you.

At every phase in the buying cycle, you can easily reach your target audience through various digital platforms:

  • Online: It is possible to reach your potential and current customers with the help of targeted advertising and retargeting. Through online marketing campaigns you can strengthen your brand, provide special offers and educate your audience (in terms of your services and what value you bring.
  • Social: Pick out the platforms that are compatible with your overall business goal and brand voice e.g. Facebook, Twitter, Pinterest, Google+ and Instagram etc.
  • Mobile: Never underestimate the significance of mobile platforms. Mobile usage is high and is continually rising. Overlooking mobile platforms is a huge missed opportunity.
  • SEM/SEO: Make it as simple as possible for those who are looking for your service or product to discover you through paid or organic search on the most popular search engines like Google, Bing and Yahoo.

2. Secondly, it is vital to educate your audience, offer value and establish a relationship with them. Always reward your loyal audiences by providing them beneficial information and incentives to use your service or product.

  • Make A Blog: Sharing helpful information, tips & tricks with your audience will help then to find out that you are a reliable source for information regarding the product or service that you are providing. If they find you trustworthy, they will be more likely to come back to you when it is the time to buy.
  • Social Personas: Undoubtedly, social platforms give the business a special edge and encourages communication. Two way interaction makes your audience feel connected to you in a manner that traditional advertising cannot do.
  • Email Campaigns: Establishing constant communication with your audience gives you an opportunity to share unique offers and valuable information.
  • Web Presence: It is vital to ensure that your website precisely symbolizes your business and the value you bring to your customers. At the same time make sure your website is indexed in search engines (Google, Bing & Yahoo etc.). If people cannot find your site, then how will they know your value?

3. Lastly, and perhaps most importantly, create measurable & clear digital goals that line up with overall business goals and are traceable, as this will make ROI measurement more achievable.

  • Google Analytics: With Google Analytics, you can track website URL, identify & quantify traffic patterns and referring sources for free. However, many other companies offer paid services like Omniture, Webtrends and Adobe that provide more detailed reporting.
  • Facebook Analytics: Tracking user engagement, likes, followers, post shares and total reach helps to easily scale the efficiency of your Facebook interactions.
  • Sumall.com/Sprout Social: These tools integrate metrics from various social platforms and display them in an easy to understand layout.
Conclusion:

While planning your digital marketing strategy, always make sure to focus on your audience. Discover your current & potential audience and give them an incentive or some really worthy information to keep in touch with you. At the same time make sure you can measure all of your digital marketing efforts.

Following above mentioned tactics will help your business grow and will help strengthen the bonding with your audience.

What exactly can make your website click?

What exactly can make your website click

In every organization there is an constant upgradation strategy related to their business. Big organizations hire agencies who takes care of their online reputation and overall branding.Doing this, they satisfy their original marketing agenda at the same time.
Now you might get confused that how these organizations manage to maintain their digital presence?? Here’s the answer for your question.
They generally don’t dig into implementing the digital marketing techniques rather they prefer to redesign the website in order to improve their SEO potential .This will promote their products and services at the same time.
Application of individual strategies might bring results for short period of time but eventually visitor strength will decrease over time. Their Strategies should be like that they bring long lasting results.
Now, we look into each and every digital media marketing aspects through which your website can be impacted and how a well-designed website can bring tones of visitors to website everyday.

  1.  SEO OR Search engine optimization: This can be important reason for a website to be redesigned for. Your website ranking may fall in Google and in other search engines. Redesigning website taking Google consideration into account make your website to rank in major search engines.
    After affects of panda update: Post panda update penalizes duplicate content and those organizations having duplicate content have started redesigning their websites.
    It is highly likely that duplicate content can be found on a) News pages
    b) Blog page. In case of eCommerce websites you might have similar pages for different products. So in that case your website content can be automatically duplicated .
    Solution: For a) Follow no follow tags in offending pages.
    b) Another problem can be solved by taking care while designing the base infrastructure itself.
  2. Branding: Branding seems realistic in itself but it’s not easy to improve and maintain branding of one’s business. Branding accounted for whole things like your business search engine, social media and local presence .A good user experience and other designing aspects helps to improve branding and whenever we see any site, we create a general perception in our mind regarding its purpose. We wish to identify it for a particular reason. Therefore, during website designing it’s important to keep note of the perception you wish your users to experience when they come to your site. This means from the logo, to the base color and its typography, everything needs to be accounted for.
  3. User interface: A user interface is very important for your website to rank well. There are mainly three things which user wants while visiting any website.
    Navigation : Another is navigation capability; your site should be easy to navigate for users because it is ultimately made for users.
    • Ease to use : Your website must be easy to use in all aspects from filling contact form to visiting any page.
    Page load speed: Your website must load within seconds and website loading speed must be checked before launching it. Slower websites creates poor user experience and increased bounce rate for your website. In some cases business owners give their node to programmers in their attempt to make the website attractive. They use high pixel images and videos which negatively impact your website loading speed. Use of compressed images is advisable for better search engine ranking.
  4. Pay per click marketing: PPC marketing can be done to promote your business for specific keywords you have bided for through landing pages. This helps you in increasing the conversion rate and hence increased leads.

Above mentioned points can help to achieve maximum clicks and hence chances of getting leads will also increases.

Google Analytics An Ultimate Traffic Tracking Tool

Google Analytics An Ultimate Traffic Tracking Tool

There are many ways to track website visitors and their behaviours. Google Analytics is one of the widely used and efficient tools for tracking. It allows the user to track the behaviour of the visitors based on different attributes like location, browser, operating system, age group, education and what keyword they searched for. Also, it is always advisable to track the behaviour of your website visitors to draw marketing plan to get more revenue. Strong web tracking analytic tool will definitely help to target visitors which will ultimately improve sales.

How to Setup Google Analytics: It’s 2 step process. You need to have full access to the website to setup Google Analytics code. A Google registered email account is required for it. At first visit www.google.com/analytics and signup for your analytics account. Google will ask you to setup your website property. They will ask you to provide website URL and name to set it up. Once you setup everything, Google will generate unique tracking code for your website. You will be required to copy that code and place between header tag () of your website. It is highly recommend putting the code to every pages of the website for fail proof analytical tracking.

More user friendly insight options in Google Analytics

Demographical Review
– Demographics and Interest sections let us know complete reports based on Age, Gender, Education and their Interest. This is basically help of administrator to know more about their users. Also help us to understand the audience interest. This option is highly usable for e-commerce or product related websites that are selling their products based on Interest, Gender & Age.

Geographical Review – Geographical section let administrator know the exact location of the user coming to the website. You can easily categorize traffic based on continents, countries, states and cities. Google Analytics also provides option to set custom variable to track most profitable countries for your website. You can easily identify the language of your website visitors by using Geographical targeting option. Administrator can generate more flexible reports according to their requirements.

Behaviour Review – Behaviour section allow reviewing the returning visitor vs. new visitors of the website. It also helps to track visitor’s behaviour. For example, on what page visitors landed to. What was their next step etc.

Technology Review – A great flexible report can be generated in technology section which allows webmasters to know exactly what kind of audience is used to review your website or blog. That helps to know the browser and operating system compatibility. It help administrator keep their website up to date with the latest technology eras.

Many more detailed options are there in analytics account to filter report more deeply. You can easily setup Goals & Funnels to track conversion which is another advance feature provided by Google, with which you can easily track daily/weekly/month/annual conversion value of the website and the way visitors are purchasing your products. Other tracking tool like Webalizer, Open Web Analytics, Stat Counter, Site Meter are available in the market but they are relatively less flexible to track your website visitors. Google Analytics allow website owners to make insight report which help them to review and identify the website visibility.