Advanced Meta Tags To Boost Your Website Traffic

Advanced Meta Tags To Boost Your Website Traffic

Meta Tags are bits of data, noticeable to the search engines. The main objective of this is to make it simpler for them to discover pages, relevant to a searchers inquiry. These are a fragment of the HTML of your web pages and are included in your code as your site is built up. Most of the CMS (Content Management Systems) will give you with the choice to include and alter your Meta Tags with no improvement work.

Meta Tags has three significant fragments. Lets’ have a look at the detailed description of these three and why each one is valuable.

1. Title Tag

This is the very first thing a search engine wants to see on your website. It’s specifically the name of your definite pages. This is displayed in two places – blue link above the snippet in the Search Engine Result Page (SERP) and text in the browser tab.

In case you need a different title that integrates your keywords to display on the search engine results, at that point title tag is important. This is awesome for giving clients a rapid idea regarding what type of content to expect, hence expanding your active clicking factor and target visitors and customers.

This Meta component must be carefully considered. To begin with, it must be comprised of less than 70 characters to assure that the complete title is displayed and seen at a speedy rate. Secondly, stuff your main keywords in such a way that they would be displayed in bold on the search engine results page. Also, remain away from the keyword spamming.

This tag is a direct SEO signal that has a great impact on the search engines and how they rank. It also affects your prospective visitors as they more likely click through from SERP if the tag is well-written and relevant to their enquiry.

2. Description Tag

This tag is a summary of the content which appears on your webpage. Meta Description is about the sales of your webpage. It is the chance to convince the prospective visitors to click through from search to the site. This must be very much concise, well-written and optimized for the same keyword or phrase.

What is your website or page all about? Explain about this in the description tag so that the search engines will have the capability to recognize which is a valid summary of your webpage. This summary will likely appear on SERPs as snippets situated under your URL.

You might have individual description tags for your web pages and blog posts. In this manner, if the first keywords or first actual picture on the webpage doesn’t involve keywords or don’t specify the content, these will not be the one which is displayed on the search results. Your Meta description is the one that is displayed.

Assure that your Meta description should be 150 to 160 characters in length, with keywords stuffed, ideally a unique one for every page. Ensure to write every description as an approach to lure your intended audience to tap on the URL. In case you have an excessive number of pages on your website, simply make use of description for the most significant and basic pages. While Google and the main search engines don’t make use of Meta description as a basis of ranking, a more useful Meta description will enhance the click-through rates that will have a great impact on your ranking.

This tag is also known as non-direct SEO signal. It doesn’t have an impact on the search engine in any meaningful manner, but affect your prospective visitors to click through or not. A well-written and unique description will enhance your search for the site conversion.

3. Keyword Tag

The third segment of a Meta tag is the keywords. These are the words or an expression that tells about your site completely and what it is for. The keywords could be the prospective search queries which you believe that must be used by your intended market.

Previously, keyword tag was everything for search. Since the web turned out to be more commercial in nature, ‘keyword stuffing’ turned into an SEO pattern and it was not long before the search engines quit looking at the keywords tag. It is mostly assumed that the Meta keyword tag is no longer used and is no longer valuable; however, you should prefer to use it. Make sure to make accurate usage of it. For a long time, SEO will let you know that the Meta keywords field properly used is of no value, but if incorrectly used will harm you.

4. Robots Tags

The Meta Robots are classified into two kinds of tags:

  • Index or noindex
  • Follow or unfollow

You must focus on nofollow and noindex tags because the search engines will automatically follow links and index web pages without placing a tag. I don’t need search engines for indexing a page, such as noindex or for a specific link, such as nofollow, then both of these tags should be used. Robot tags must be used for different reasons, like private content, outdated directories or duplicate content.

Such tags must be used in certainty since misused robot tags might affect your SEO performance and protect the inner web pages from being indexed.

5. Canonical Tag

This tag will specify that a URL will represent the main copy of a page. By making use of such a tag prevents the issued caused by duplicate or identical content which appears on the several URLs. This conveys the search engines which URL version you need to appear in the search results.

Search engines use this tag to combat the problems of duplicate content and assign the search engine ranking value for that content to the page which is elected as the source URL.

How Will These Tags Affect SEO?

All of the Meta tag components as discussed above still influence your website SEO, despite not being a fragment of Google ranking factors any longer. You need to understand that Meta tags are till now used by a search engine in order to validate and examine your website specialty and content based on the title, description, and keywords which you have mentioned within your codes. Subsequently, your website will possibly have greater credibility when you have these Meta tags in place, given that they do verify your content.

Moreover, these Meta tags are exceptionally useful in improving your clicking rate. When web users or searchers look that your title and description is eye-catching, they are probably to pick your URL over others. This is particularly true if you are capable in capturing the main or essential message of the content through these Meta tags and your content ends up being the one which we will be of most use to what the searcher wants or needs. This is very useful for the clients as they don’t need to invest so much time clicking on the URLs with same content which turns out to NOT have the information they are searching for.

Meta tags are much helpful as they capture the attention of users, lure clicks and conversations and also promote your branding. These are a pitch for your website, products and services.

Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

3 Digital Marketing Tactics For Your Business Growth

3 Digital Marketing Tactics For Your Business Growth

Marketing on the Internet is no small feat. If you’ve any doubt about this, then you may even ask many small and medium business owners who have deserted the idea of online marketing because they were outflowing their hard earned money without observing any results from their online promotion campaigns.

But, at the same time, there are lots of ecommerce stores and small businesses that are quietly generating decent earnings only from their digital marketing efforts. Whether you are responsible for the marketing strategies for a business or you own a business, you certainly understand the significance of a digital marketing strategy.

In this post, I am going to confer 3 digital marketing strategies that will assist you with your business growth:

1. The very first step of every digital marketing campaign is to recognize your target audience and determining the digital platforms they are using. Reach to your target audience and make it simple for them to find you.

At every phase in the buying cycle, you can easily reach your target audience through various digital platforms:

  • Online: It is possible to reach your potential and current customers with the help of targeted advertising and retargeting. Through online marketing campaigns you can strengthen your brand, provide special offers and educate your audience (in terms of your services and what value you bring.
  • Social: Pick out the platforms that are compatible with your overall business goal and brand voice e.g. Facebook, Twitter, Pinterest, Google+ and Instagram etc.
  • Mobile: Never underestimate the significance of mobile platforms. Mobile usage is high and is continually rising. Overlooking mobile platforms is a huge missed opportunity.
  • SEM/SEO: Make it as simple as possible for those who are looking for your service or product to discover you through paid or organic search on the most popular search engines like Google, Bing and Yahoo.

2. Secondly, it is vital to educate your audience, offer value and establish a relationship with them. Always reward your loyal audiences by providing them beneficial information and incentives to use your service or product.

  • Make A Blog: Sharing helpful information, tips & tricks with your audience will help then to find out that you are a reliable source for information regarding the product or service that you are providing. If they find you trustworthy, they will be more likely to come back to you when it is the time to buy.
  • Social Personas: Undoubtedly, social platforms give the business a special edge and encourages communication. Two way interaction makes your audience feel connected to you in a manner that traditional advertising cannot do.
  • Email Campaigns: Establishing constant communication with your audience gives you an opportunity to share unique offers and valuable information.
  • Web Presence: It is vital to ensure that your website precisely symbolizes your business and the value you bring to your customers. At the same time make sure your website is indexed in search engines (Google, Bing & Yahoo etc.). If people cannot find your site, then how will they know your value?

3. Lastly, and perhaps most importantly, create measurable & clear digital goals that line up with overall business goals and are traceable, as this will make ROI measurement more achievable.

  • Google Analytics: With Google Analytics, you can track website URL, identify & quantify traffic patterns and referring sources for free. However, many other companies offer paid services like Omniture, Webtrends and Adobe that provide more detailed reporting.
  • Facebook Analytics: Tracking user engagement, likes, followers, post shares and total reach helps to easily scale the efficiency of your Facebook interactions.
  • Sumall.com/Sprout Social: These tools integrate metrics from various social platforms and display them in an easy to understand layout.
Conclusion:

While planning your digital marketing strategy, always make sure to focus on your audience. Discover your current & potential audience and give them an incentive or some really worthy information to keep in touch with you. At the same time make sure you can measure all of your digital marketing efforts.

Following above mentioned tactics will help your business grow and will help strengthen the bonding with your audience.