Thinking of ASP.Net for Web Development in 2019? Reasons that Supports your Decision

Thinking-of-ASP.Net-for-Web-Development-in-2019?-Reasons-that-Supports-your-Decision

Not able to decide whether you should rely on ASP.Net for the development of your business website? Well, you can still rely on this powerful framework that holds the potential to bump-up your business revenues!

Microsoft’s ASP.Net is widely preferred web development platform that still holds a great reputation in the market. Undoubtedly, you can always rely on this platform that is being used by huge brands and numerous e-commerce platforms. The enhanced performance and fast loading speed of the pages could be the reason you should prefer Dot Net for your business website.

Here we would be highlighting a few aspects that depict the strong reasons to rely on this powerful web platform as per the renowned DOT Net Development companies.

1.)  Minimal Coding Requirement

Coding could be a daunting task especially if you know you need to include the same functionality again and again. A great reason to choose ASP.Net for a responsive website design is the fact that you need to write minimal code and can eventually get the same functionality and features that you expect from any other web development platform.

coding

The server-side deployment of a website developed in ASP.Net is the main reason why you need to write less code. The functionality of the website entirely depends on the user’s command and behavior that creates dynamic pages and response from the server. The developer can create numerous menus and controls in minutes, which is perhaps the reason you can think of developing a website in lesser time.

2.)  The Overall Performance of the Website

Another great reason to rely on a website developed in ASP.Net is the performance. These websites load faster as compared to the ones that are based on other platforms. Caching and compiled coding are the two main reasons you can expect enhanced performance out of the websites that are developed by any ASP.Net Development Company that holds great expertise.

High-Performance-website

There are a lot of renowned businesses that are relying on ASP.Net just because it has the potential to deliver outstanding performance. You can also think about developing your business website in ASP.Net if you are seeking a reliable platform that doesn’t compromise on speed. Also, fast database connectivity is a big reason why most of the companies prefer building a website on this platform.

3.)  Lesser Chance of Site Crash

It won’t be a bad decision to pick ASP.Net for your website development needs if you are concerned regarding issues that lead to a website crash. There are numerous people out there who are always on a hunt for the right platform that can offer them reliable website performance without any glitches. This simply means you can always expect better reliance from a website that is developed in ASP.NET as these websites are less prone to crash or generate error message just like in any other platform.

Lesser-Chance-of-Site-Crash

Apart from this, the websites built over this platform are more robust and requires lesser maintenance as compared to the other platforms. You can ask a reliable ASP.NET Development Company regarding the development procedure and the services that you can get with this powerful development platform.

4.)  The Overall Security

Gone are the days when phishing attacks or other unauthorized access to your website was a big concern. You can now expect better security for your website with ASP.NET as this platform is intended to maintain the overall security of the user’s date and information, which isn’t guaranteed in other platforms.

The-overall-Security

As per a survey, the websites that are adequately developed using .NET are more reliable and secure as compared to the ones that are built in any other platform. One can integrate plugins without any hassle that can again improve the overall security of the website. Apart from this, most of the e-commerce platforms that are built in .NET and have payment gateways deployed are usually built in ASP.NET.

5.)  Enhanced User Experience

Another great reason to rely on ASP.NET is the best in class user experience that eventually helps you in generating organic leads. If you are planning to step into the e-commerce world, you have to understand the fact that most of the users online are engaged through an appealing design and enhanced user experience.

If your website isn’t performing well, you have to deal with the issues like decreased traffic and increased bounce rate. To overcome these glitches, it is strongly recommended to consider developing a website in ASP.NET. There are plentiful options available in the market when it comes to hiring the promising Dot NET development companies that offer adequate services. Furthermore, the developers can suggest you the best functionalities that can be included in your website to ensure a rich user experience.

7.)  Language Independence

The developers can choose the language in which they need to write the code. This is another great feature of ASP.Net that most of the people out there don’t know. The developers have freedom choose their preferred language when it comes to developing a reliable website.

language

Languages like C#, VB.Net, and Jscript.Net could be picked by the developers as per their expertise. Apart from this, the community support available for this platform helps developers in getting adequate support and help regarding any topic

8.)  Overall Designing

The development in this platform does not just ensure that you get adequate functionality or superior performance; you get the advantage of designing your website perfectly! Numerous websites that offer online fashion accessories and merchandise prefer this platform as they can enhance the appeal of the website without many efforts.

customer-service

Most of the responsive website designs and templates that are available on the internet can be easily designed in ASP.NET, which is again a plus point when you are seeking a catchy website design.

These are some of the strong reasons that showcase the need to rely on ASP.NET framework when you are about to develop a website for your business purposes.

10 Benefits of using CodeIgniter for Web Development

10-Benefits-of-using-CodeIgniter-for-web-development

The advanced web development services have provided enough room for the expansion businesses that are always on a hunt for the proficient ways to increment revenues. The better the online services, the more is client engagement, which further augments businesses in numerous ways.

You have to make your online presence through an appealing website that depicts your excellence as the market leader. When we talk about reliable website development, one can rely on CodeIgniter for enhanced performance and stability.

Whether you are expecting a high-end website that offers adequate information about your company or on a hunt for the right platform for e-commerce platform setup, you can rely on CodeIgniter!

Here we would be sharing the numerous benefits of trusting CodeIgniter for enhanced web development experience.

#   Handling Bugs/Error Handling

If you are one of those who wish to develop websites that are flawless and deliver exceptional functionality and design, you need to check out CodeIgniter. A simple user interface is provided that lends a hand in finding any errors or bugs that are preventing the smooth functioning of the website and eventually affecting the user experience.

The errors in the code are precisely displayed without any hassle. This is perhaps the reason why most of the developers prefer CodeIgniter whenever they are asked to develop a bug-free website that doesn’t compromise on the overall quality. All you need to do is to seek help from a professional that has great expertise in delivering the finest web development services.

#   Customizability

As a developer, you can always customize the website as per the requirements, which also doesn’t squander their precious time. As per the experts, CodeIgniter is the only framework that provides the ease of customizability as compared to the numerous options that are available in the market.

Instant error fixing and configuring the files in a simplified form are the reasons that depict the need to rely on CodeIgniter whenever someone is seeking promising web development services. It would be great if you consult a renowned professional that can help you in getting the things done in a way that it harmonizes the business needs.

#   Security

For all those seeking the most secure platform for web development; undoubtedly, CodeIgniter is a perfect choice! The platform offers enhanced security features that are enough to depict the overall reliability of this platform. The different encryption and decryption features have made this platform a lot more reliable than any other platform in the market.

A lot of web developers prefer building e-commerce websites containing payment gateway in CodeIgniter, which requires adequate security standards in a website. Deploying a payment gateway in your website isn’t a piece of cake and eventually requires great efforts, which isn’t in the case of CodeIgniter. You can get the finest experience of deploying plugins and customizing your website in numerous ways.

#   User-friendly Interface

One can get the ease of developing a great website with the finest interface offered by CodeIgniter. Whether you are expecting a website with dynamic functionality or on a hunt for the platform that can provide you with the best responsive website experience, you can always rely on CodeIgniter. You just need to emphasize finding the right CodeIgniter web development company that can cater to your diverse business needs.

It won’t be wrong to say that you can get the flexibility and enhanced UI from CodeIgniter that makes it the ideal choice for all the web developers around the globe.

#   Hassle-Free Migration

When we talk about database updates and migration, CodeIgniter lets a user migrate from one server to another. There are several companies that rely on CodeIgniter just because of the fact that it provides adequate migration support services.

No matter where your old data was kept, you can always shift the same to this platform without any hassle. Just in case if there are some issues, one can get the proper support from the vast community that can be the best thing that you can get from a web development platform. The professionals are always available to serve you with the right solution for your technical glitches.

 #   The MVC-Based System

The biggest reason to rely on CodeIgniter is the fact that this platform is based on MVC (Model View Controller) that enhances the overall dependency on this platform. MVC enables a Test Driven Development, which simply means that the developer can precisely develop and test the modules as per the requirements.

Apart from this, MVC enhances the development procedure and also offers easy integration with the JavaScript frameworks. The designing is also improved in CodeIgniter with the use of MVC.

#   Quick Development

Most of the businesses choose CodeIgniter for web development purposes just because it offers quick development services that one can’t expect from any other framework. Thus, it is necessarily crucial to rely on this powerful framework if someone is expecting quick development services without any hassle.

Development in CodeIgniter requires less code as compared to the other platforms, which is a great thing for the ones that are expecting better functionality in their website with minimal code. One can consider consulting any renowned CodeIgniter development company for detailed information about the same.

#   Better Search Engine Optimization

Another great reason to pick CodeIgniter for your business website development purpose is the ability to uplift the ranking of the website. The digital marketing experts prefer the CodeIgniter platform for development when the main focus is on enhancing traffic.

Apart from this, the platform offers numerous features that together help in the overall optimization of the website without affecting the layout or other crucial elements of the website.

#   Community Support

When we talk about the community support of CodeIgniter, one can be sure enough to get hassle-free solutions for their issues. A lot of skilled professionals are available to serve you with the best in class support whenever you are facing some glitches related to the advanced development services.

One can also get source codes that can be reused with just little modifications, which can be quite helpful when it comes to enhanced development without many efforts. Most of people prefer reusing codes with just minor alterations whenever they are expecting better design and functionality.

#   Test Driven Development

CodeIgniter is the only platform that enables test-driven development, which ensures that the developer can use the step by step testing approach while developing a website. The performance or the functionality of the website can be analyzed with ease.

Every phase of the development can be checked by using the step by step approach and one can expect complete testing of each phase efficiently.
These are some strong reasons you should rely on CodeIgniter for your business website for enhanced functionality and performance. CodeIgniter is the only platform that provides an enhanced development environment to the web developer as well.

contact

 

12 Topmost PHP Frameworks For MNC’s and Startups | 2019

12 topmost php Frameworks 2019

Technology has eventually transformed the conventional lifestyle and has enhanced the way of living. There is no point you can deny the fact that internet and e-trading are influencing our lives in ways that we can’t even imagine.

When we talk about the latest trends in the web development industry, we can’t neglect PHP, which has significantly witnessed growth in recent years. When it comes to the overall reliability of a website, you can always rely on PHP.

But have you ever wondered what else you can expect from a framework that has already proven to be the perfect choice for the developers when it comes to security and stability? Well, you can always expect great functionality from the diverse PHP frameworks that can be quite helpful for generating adequate revenues for the newcomers in the market.

Here is the list of top PHP frameworks for startups and MNC’s that can be quite beneficial for creating brand awareness in the global markets.

Laravel

Laravel is now ranking as the top PHP framework that harmonizes every business need with the development of crisp web applications. The innovative features and stability of Laravel is perhaps the reason you can consider a website development in the same.

Laravel eventually includes native PHP that significantly provides a strong base to reliable web development without any glitches. Unified data migration, enhanced security, and vast development community are some of the strong advantages that one can’t ignore in any case. If you are also seeking one of the reliable frameworks for a business perspective, undeniably, you should go for Laravel.

Symfony

Many of you would be surely unaware about Symfony, which is one of the scalable PHP framework preferred worldwide. You can always expect better and quick development with Symfony. This is the reason why most of the startups prefer this framework

The simple maintenance, translator, and Form Config are some of the features that have made this framework worth relying on 2019. The list of features includes better support, low maintenance, flexibility, and better security.

So, if you are one of those who doesn’t want a hassle while developing a responsive design for your business website, you should definitely go for Symfony!

Zend

For the ones seeking a light-weight PHP framework for their business website development, Zend is the optimum choice! There are a lot of improvements and features in the latest version of Zend. You can always expect better designing and higher reliability when you prefer Zend as the development framework.

As per the experts, whenever you are seeking the best experience of object-oriented programming and need adequate consistency in the overall design; you need not look further Zend! The open source framework holds great features that include quick development, higher productivity, and flexible architecture.

Cake PHP

If you are on a hunt for a framework that can lend a hand in quick and easier development, undoubtedly, Cake PHP is for you! One of the biggest reasons to rely on this framework is the fact that you can easily create, read, update, and delete.

You can always expect better reliance with Cake PHP especially if you are about to develop a website that can attract potential clients and can eventually generate leads. One can easily integrate the database with this framework, which makes it ideal for websites that demand adequate stability and performance.

It is also an open source platform that can offer flexibility, compatibility, and cost efficiency. There are certainly more features that make Cake PHP ideal for website development.

CodeIgniter

You may be familiar with CodeIgniter, which is a powerful framework that can deliver exceptional performance-based website designing experience. You need not implement any configuration and you eventually get the compatibility with the standard hosting with CodeIgniter. Apart from this, this framework is known for its user-friendliness.

Most of the businesses rely on CodeIgniter when it comes to full-fledged website development that can enhance their business in many ways. The customizability and configuration of this framework is quite easy, which makes it an ideal option for creating a responsive website for different businesses.

Yii

Yii is one of the lightest frameworks that offers easy installation and has integration with CodeCeption. This is the main reason why people who are seeking a framework that can offer fast development and deployment of their business website.

Apart from this, Yii is known for its enhanced security features, which is again the reason you can rely on this powerful framework. It would be a great decision if you prefer hiring a renowned developer for the same if you are expecting great reliance.

Fat-Free

The light-weight PHP framework is highly recommended by professional website developers around the world. It is the lightest framework that can be considered for performance-based website development that can serve your purpose.

The features of this framework include multilingual application support, URL router, and seamless support is perhaps the reason why you can prefer this framework for efficient development. One can include numerous plugins when it comes to the compatibility of this powerful framework. Apart from this, there are a lot of developers that prefer this framework for development purposes just to augment their online marketing needs.

Kohana

The Object-Oriented Programming based framework lets you design fantastic websites that can have outstanding features. One can easily include the OOP functionality by using this framework, which is intended to augment your multi-functionality website.

It is always a great decision to seek professional help from a developer that holds good experience in creating websites that offer dynamic functionality. Automatic class loading, overloading, and interfaces are primary features of Kohana that makes it ideal for enhanced functionality website development.

FuelPHP

This PHP 5.3 based framework offers exceptional development environment for developers seeking the perfect HMVC implementation. Moreover, this development framework lets you develop engaging website designs that can harmonize your business needs.

Furthermore, the overall security features of this framework have significantly made this framework one of the most trusted frameworks when it comes to the development of advanced functionality enabled websites.

Flight

Flight is the best micro-framework that can be easily utilized for the development of adequate website design for both business and personal purposes. You can use this framework for an enhanced experience when it comes to quick and hassle-free website designing for your diverse needs. Another reason to rely on this framework is the fact that you can always experience easy documentation.

This micro-framework is usually recommended for small web application development, which is due to the fact that it cannot handle huge application development.

Slim

One can write a simple yet engaging web application code with this superior PHP framework. This is also a micro-framework that can help you in getting the desired designing and functionality for your compact website that isn’t stuffed with a lot of functionalities.

One can develop numerous API’s and similar web services, which is perhaps the reason why most of the developers are emphasizing using this framework. This is the perfect choice for small and medium web applications development purposes when thinking about the development of API’s and web services.

Li3

One of the finest PHP frameworks that enable the development of advanced plugin architecture is Li3. It is the best framework that can be used to develop RESTful API without any hassle. Apart from this, you can always seek enhanced productivity with this framework.

These were the frameworks that can be quite useful for numerous businesses in the year 2019. One can expect enhanced productivity and better client engagement when they prefer any of the above-mentioned frameworks.

 

Java VS Python VS R Language

Java VS Python VS R Language

Do you ever fall into a dilemma of choosing the right language for studying data like big data? If you are an entrepreneur, then you must have fallen in the gasp of wonder when measuring any set of data or big data.

Now, when it comes to a programming language to use in data science, there are three languages which are quite popular among the programming language folks,

  • Java
  • Python
  • R Language

Here in this post, we will address these three languages explicitly. What are the merits and demerits of using these languages when it comes to data science? These are some of the questions that we will look into.

So, are you ready to go deeper? Let’s get started with the brief introduction of these programming languages.

Here we go,

Java: Write Once, Run Anywhere!!!

Java is a programming language which can be classified as general purpose, concurrent, object-oriented, and class-based. As in the subheading, it must be clear that Java is one of the most compatible languages which can run almost in any platform which enables it to use widely.

Java platform is the amalgamation of Java tools and extensions. The Java platform provides developers a development environment full of frameworks, APIs, libraries, Java plug-ins, a runtime environment, and a JVM (Commonly known as Java Virtual Machine). Together these tools simplify the Java coding and create a support development environment that provides every developer ease to create Java applications and web systems.

Many experts believe that as Java is 100% object-oriented, there are ample benefits which any developer can reap. Being object-oriented means a developer will have to find the ease of development. Not only that, the development is flexible and extensible as well. One more benefit you can reap from Java!!!

As it is one of the most popular programming languages, it is very easy to hire Java developers. There is an entire community that can help you with your Java development project.

Python: The Multi-Paradigm Programming Language

Python is well known to be as the interpreted high-level programming language which is voraciously used for general purpose programming. It was created by Guido van Rossum in 1991. With a design philosophy, Python emphasizes using white space and code readability. In a nutshell, Python creates a construct that promotes clear programming for all type of industries.

Python is the right language when it comes to automatic memory management as it is dynamic in nature. Python is imperative, object-oriented, procedural, and functional with a comprehensive standard library.

Python programming language is difficult to learn but when you use it, you can express more with fewer lines of code.

R: The Love of Data Miners & Statisticians

When you are looking for an apt programming language for statistical computing R language is the one that will make your work bliss. When the researchers and statisticians want to create statistical software, R Language provides them the command line interface that will help them to express complex data analysis in easily comprehensible language.

RStudio is the only GUI developed by the R foundation however, integrated development environments are accessible.

Which Language Should You Choose For Your Project?

You know about your project better than anyone. So, how are you going to choose!!!

Let me help you with that. Here in this section, I will give you a simple rundown of how you can use these languages as per your project.

Without any further ado, let’s begin

Java: Is it the right choice?

Java programming language is great for large-scale systems.  When you are building large-scale systems, Java is your best bet. If you compare these three languages for large-scale systems, then Java outranks all of them. Python is faster than R Language and Java is even faster than python which makes Java the best for a large-scale system.

The development time of the Java Virtual machine (which is a great environment for custom tools) is very responsive and quick.

However, when it comes to statistical modeling, Java is not considered to be the best choice. If you analyze the hardcore of Java, it is significantly outplayed by python and R language.

Python: Do You Find It Fascinating?

If you are looking for workflow integration, then Python is the most flexible solution for your project. When you need to apply statistical methods or use the data analysis techniques, you can use python to integrate these features with the production environment or with the web apps.

Machine learning is one of the plus points in python. With the presence of libraries like PyBrain, sci-kit-learn, and TensorFlow you can develop prediction engines and sophisticated models which can be integrated into your production environment easily.

However, when you have specialized data, then you might want to avoid the use of python. Python community is on the verge of discovering a solution for this, but right now they are no real close to it.

R Language: Do You Need High-Quality Reporting?

If you are looking for a more detailed statistical analysis, R is perfect for you. In fact, R language was developed by and for statisticians. If you need in-depth statistical applications, then R will provide you the right direction. If you are working with IoT devices or any other detailed financial model, you can work your way through CRAN repository which is full of packages that will help you in performing detailed visualization tasks and analysis.

R language also enables you to develop high-quality reports using graphs and charts that give more elaboration of the findings. There are a number of packages such as ggvis, ggplot2, rCharts, and googleVis.

R Language is not an ideal choice if you are looking for high performance, large-scale data, and learnability. It is designed for statisticians, so one needs to have a steep learning curve to get hold of R language.

Are You In A Need Of Data Analysis?

So, as you can see, these three programming languages have equal merits and demerits. If you want to find what is best for your business, you need to understand your requirements.

I hope this post will help you in understanding the basic difference between the three programming languages. Leave a comment and let me know what you think about that. Till then, Cheerio Fellas!!!

PHP VS PYTHON: Which Of Them Is Better And More Convenient?

PHP VS Python

When a person chooses to make his/her dreams and ideas into reality, he/she usually reach a stage where they need to choose in which web language they want their dream project should be developed. PHP and Python are the two most widely used programming languages. PHP, by tradition, is used as a server-side scripting language. Python is valued for its dynamics, accessibility, and simplicity. In spite of their identical popularity among developers, these two languages have many similarities and differences. The wide popularity and use of these languages lead to the question of which of them is better and more convenient?

In order to answer this question, it’s important to carefully consider the functionality, features, and scope of PHP and Python in software development. It is also important to understand their main differences and their relation.

What Is PHP?

 

PHP (Hypertext- Preprocessor) is a server-side scripting language designed for web development by Rasmus Lerdorf. The development of this programming tool can be taken back to 1994 when Rasmus developed a number of modules and extensions that prolonged capabilities of the most popular C language. Before being used by developers all over the world, PHP’s mechanism was created for the creator’s own website but other developers quickly appreciated the new features of those components and began to actively use them. As a result of the constant use and extension of PHP, the development and growth of developer community, the new language is not only become popular but more than 80% of the modern websites are based on it. It has constantly evolved and complemented by the developer team and members of larger user community together. We can safely say that PHP is on the peak now and it is very early to talk about the decline in its popularity.

 

Advantages of PHP

•  Cross-platform

PHP provides high compatibility with a leading operating system (OS) and web servers such as thereby enabling it to be easily deployed across several different platforms. PHP scripts run across all operating systems such as Linux, Windows, MacOSX etc., and also provide support for all major web servers such as Apache.

•    Open Source

PHP is an open source. That means it is readily available and absolutely free to use. The community of open source PHP developers provides technical support and are constantly improving, updating the core PHP functionalities. It is available at free of cost under PHP General Public license and most of its associative required software’s like TextEditor and Apache servers are also freely available, so it proves very cost effective for the developers.

•    Speedy Performance

A very vibrant side of web development is the speed. Considering the very significant fact, some individuals still struggle with the challenge of web data speed. A quick loading website is always preferred by individuals compared to slower loading ones. Developers use PHP because of the important fact that it is quick.

•    Deep code-based programming

PHP can be used to produce a very complex content management system like WordPress, Drupal, and Magento. There is no necessity of a code procession or compiler.

•    Almost every hosting provider supports PHP

It is one of the most widely held programming languages and almost every hosting provider supports it since it doesn’t have any compatibility issues when PHP application have to run live.

 

Disadvantages of PHP:

•    Security

Meanwhile it is open sourced; all people can see the source code. If there are bugs in the source code, it can be used by people to discover the weakness of it.

•    Not appropriate for large applications

It will be challenging to use it for programming huge applications. Since the programming language is not highly modular, huge applications created out of the programming language will be hard to maintain.

•    Weak type

Unspoken changes may surprise unwary programmers and lead to unpredicted bugs. Misunderstanding between arrays and hash tables. This is slow and could be more rapidly done. There are often a few ways to complete a task. It is not strongly typed. It is interpreted and uses curly braces.

•    Poor Error Handling Method

PHP framework has an improper error handling method. It is not a proper solution for the developers. Therefore, as a qualified PHP developer, you will have to overcome it.

•    PHP is incapable of handling large number of apps

The technology is incapable of supporting a bunch of apps. It is highly tough to manage because, it is not competent modular. It already imitates the features of Java language.

 

What Is Python?

 

Python is a multi-paradigm, general-purpose, well understood, high-level programming language. Five years older than its competitor, Python was developed by Guido van Rossum back in 1989 as the ABC language replacement. By using Python, a programmer gets access to different programming styles, which helps him/her to create simple or complex programs, get faster results and carve code almost as if speaking in human language. Python got popular among the developers in 2000’s after the release of “Python2.0”. One of the main reasons why “Python2.0” got popular was because of one of its main feature, the complete Unicode support.

Unlike PHP, Python from the start was engineered as a full stack programming language, irrelative of web development. This is the reason why it is not as popular as PHP. On the web today there are less than 1% of websites is created and managed using Python.

 

Advantages of Python:

 

  • Programs are easy to read – Thanks to Python’s stylish syntax it is much easier to read and write than a lot of other web languages.
  • Easy to use – It gets a program to work in simple and straightforward way, which is why Python web development is broadly used for prototype development.
  • Easy to outspread – We can always add new modules that are applied and piled up in other web languages.
  • It supports object-oriented program designed with multiple inheritance and classes.
  • Progressive programming features – It has list comprehensions, generators and many other useful features.
  • Has many specialized interest groups – It has large public and many widely varying parts that all focus on different things, such as scientific endeavors or prototyping.

 

Disadvantages of Python:

 

  • Reputed to be slower than languages such as Java.
  • It does not really work well with multi-processor/multi-core systems.
  • It has limitations while accessing the database layer.
  • Python is a typed language which is typed with dynamism, so it has more errors that only show up during runtime and thus requires a lot more testing. Therefore, it has a lot of design restrictions.

For years and years debates have been going on about which of the languages is more user-friendly and most applicable to various tasks: Python or PHP? In spite of the many differences between these tools, which consist in a different composition, different spheres of application and logic, these languages, nevertheless, have a number of common properties.

 

Common Features of PHP and Python:

 

  • Both can be used for general purpose programming and scripting.
  • Both languages are well-interpreted, high-level languages that have dynamic typing.
  • Both are Open Source languages supported by large developer communities.
  • They are easily understood and easy to learn.
  • They both have support for method chaining.
  • Both of them are easy to extend in other web languages.
  • Both have support for the variable number of function arguments.
  • They have single statements for all data types.

 

We have finally got to the peak of our comparison. It’s time that we look at the main differences between PHP and Python which set them apart.  Without further ado, let’s get down to it!

Differences between PHP and Python:

 

Python Has a More Readable and Essential Code – Python’s design beliefs emphasizes code readability. This makes it easier for developers to write clean and organized code, regardless of the project’s scale or the program’s size. It’s easy to build complex applications in a small amount of time with Python.

Paradigms – Both of the languages have resemblances and feature a number of common programming paradigms. Python features support oriented with aspect and object, functional and well-structured programming styles. PHP has a functional, object-oriented, reflective, technical programming style.

Python is More Malleable but isn’t as good for developing web-applications – It can be used to develop all kinds of software and applications. It is also perfectly suited for creating scientific applications, prototyping, and applications that have to process huge amounts of data. It has a lot more flexibility than PHP but is not as good for producing web-applications.

PHP is better for Web-Development – PHP was created with web-development in mind, thus it comes with loads of implanted web development features. Writing websites is much easier to write in PHP than Python because Python is a general-purpose programming language. But with the right third-party modules, Python can be a very efficient web-development tool in that case.

Python is More Secure – Python is well-thought-out to be one of the most secure programming languages. It has several security features that make it great for swiftly writing complex applications with precise goals and functions in mind.

PHP web applications have a lot of security problems but to tackle them one needs to add tools that enhance their security.

 

PHP vs PYTHON:

 

Who’s the best??

Nevertheless, to choose the best of two, at the end of the day, it comes down to the purpose of development. Similar in the creation of PHP and Python, before starting to learn the language or make someone develop your product, it is important to ask the question “what exactly do I want to get in the end?”

To build simple working sites and web applications, as the experience of developers around the world and statistics restate, PHP would be the best solution. On the other hand, Python would be the most ideal and convenient tool for the building of complex flexible products.

When it comes down for selection between PHP and Python for mobile development, take note that Python is not limited to the web development capabilities, which make it more flexible than PHP. All the major mobile platforms (IOS, Android, and Windows Mobile) have some kind of Python port or framework that allows developing native and web applications with a help of Python.

Thanks to its code of practice and logic, PHP is better applicable for web development exactly. Though there are ways to build mobile web applications over the PHP server-side backend, it is much harder as compared to Python.

Swift VS Objective-C: Which One Is More Suitable For Your Business?

Swift VS Objective-C

I want to start this post with a great line said by Paul Solt in InfoWorld, “Programming languages don’t die easily, but development shops that cling to fading paradigms do.” That line clears a lot of things for us. In the dynamic realm of coding and programming, sticking to one language will only bring pain and anguish to your business.

Hold On For A Second!!!

iPhones are popular to highlight class. The use of iPhone is pretty common nowadays. It makes one thing quite clear. When a business is developing a mobile app, they need to consider the iOS platform as many of their customers will be available there.

When we talk about iOS app development for a business, Objective-C is the language which is well-known and frequently practised as well. After WWDC 2014, we all experience a paradigm shift when the developer community of Apple introduced an object-oriented language Swift.

This is where a confusion surfaced gradually as people weren’t sure which language they should use to develop iOS applications. By the means of this post, we will spare you of the confusion which clouded most of the business owners. Which programming language to use, Objective-C or Swift?

Without further ado, let’s get you started,

A Brief Introduction of Swift

The reason always fascinated me for whom Apple introduced Swift for their programs and applications. Apple may not clear all its goals yet but with the release of Xcode6, Swift, and Playgrounds together indicates that they have intent to make the app development simple and attractive.

Introduction of Objective-C

Objective-C is from that period of time when they acquire the ground from the Windows. It was designed by Brad Cox and Tom Love in 1983. Since then, it was serving the developers a sacred ground to develop software for iOS. After Apple introduce Swift in Word Wide Developers Councils 2014, the paradigm shift.

Difference between Swift & Objective-C

In this section of the post, we will discuss the major points where both of these programming languages are different from each other and how to choose correctly for your mobile app development. So, let’s get you started,

·        The Core Structure

Objective-C is a completely class-based object-oriented language while Swift is an object-oriented language with block structure. Swift is authoritative yet functional in characteristic. Utilizing Objective-C and Swift simultaneously can be helpful in judging which one is better. If you look at the Objective-C structuring, it is quite complicated which hinders the testing and optimization processes. In case of Swift, optimization and testing procedure is quite easy which gives Swift an edge over Objective-C.

 

·        The Difference of Features

You know that both the languages are released by Apple Inc. Let’s see what they have to say about these two programming languages.

Objective-C is the primary programming language you use when writing software for OS X and iOS. It’s a superset of the C programming language and provides object-oriented capabilities and a dynamic runtime. Objective-C inherits the syntax, primitive types, and flow control statements of C and adds syntax for defining classes and methods. It also adds language-level support for object graph management and objects literals while providing dynamic typing and binding, deferring many responsibilities until runtime.”

Swift is a powerful and intuitive programming language for macOS, iOS, watchOS, and tvOS. Writing Swift code is interactive and fun, the syntax is concise yet expressive, and Swift includes modern features developers love. Swift code is safe by design, yet also produces software that runs lightning-fast.”

I didn’t state any of the two statements. These are described by Apple Inc. This gives ample of ideas what difference these two languages can make.

As per the above statements, Swift is comparatively easy and syntax based programming language with modern features. Allow me to jot down some of the features of both programming languages to clear the gap between them.

Features of Objective-C

  • In Objective-C classes is the object.
  • You can use dynamic typing.
  • You can also opt for static typing which is optional in Objective-C.
  • Messaging syntax is quite impressive and expressive.
  • It is simple and introspective as well.
  • With Objective-C, Apple technologies are accessible.

Features of Swift

  • Swift is designed for Safety by Apple Inc.
  • It is deemed to be very fast and powerful.
  • It consists of multiple interferences which make this programming language interactive as well.
  • You can add Namespaces.
  • There are multiple return types.
  • The syntax is improved and well advanced than Objective-C.
  • Swift is Objective-C interoperable.

·        Major Differences in Coding

The major reason to introduce Swift was to cater a proficient and simple way of programming. It makes Swift a far more flexible programming language than Objective-C. The coding of Objective-C is always considered to be difficult since its arrival in the developer’s community. The Apple Inc. developed the Swift with the features such as easy maintenance. Also, the code length of Swift is significantly small than that of Objective-C.

Some major coding differences between Swift & Objective-C are,

Objective-C

Swift

Requires Semicolon every time Closures Required
The header files Codes are generic that makes them simple to comprehend
Type needs to be declared There are multiple return types
KVO & custom setters You can use namespace
The Alloc & Init Liberty to use type interference

 

Which of the Programming Language is better for you?

With the above comments, I would like to state that it really depends on the nature of your business. However, if you believe the inputs of developers community, Swift is by far the most modern and advanced programming language than that of Objective-C.

It is once said by one great marketer that, always opt for something that is easily comprehensible. Easy comprehension and features are always the keys when we talk about selecting a programming language in mobile app development.

I know that in the realm of two programming language which is developed by Apple Inc. it is always difficult to choose the right side. But as per the modern technology, choosing a flexible solution is always preferable.

Seasia Infotech is equipped with a team of Swift programmers who can help you in your iOS mobile app development. If you want a quality iOS mobile application, you can opt for Seasia developers and let them handle the procedure for you.

Rest depends on you. I hope that by now you must have understood how you can easily choose Swift over Objective-C. Flexibility and features are the keys in the realm of developers and those who chose them right is the knight here.

Ciao and have a great day. If you feel any confusion then leave a comment and I will get back to you.

Which e-Commerce Platforms Is Best – OpenCart, WooCommerce, Magento, or Shopify?

Which e-Commerce Platforms Is Best –Shopify, Magento, WooCommerce or OpenCart?

If you are planning on building an online store, selecting an e-Commerce platform is one of the most vital steps you will take as an entrepreneur. When you analyze e-Commerce platforms it can be extremely difficult to tell how minor differences in functions and performance can majorly affect your sales.

In this article, we will compare features like user-friendliness, pricing, SEO optimization and designs of the best e-Commerce platforms to empower you to select the appropriate platform for your business.

The market of e-Commerce platforms isn’t a small one, there are truly many alternatives available – some may have a simple feel; however, that isn’t generally enough, while some may feel to a great degree jumbled and give less expensive rates and costs. We hope after reading this article, you will be able to decide which platform addresses your issues and plays out the best.

1. Shopify

With a number of online customers; Shopify is undoubtedly the leading online platform when it comes to building an e-Commerce store. It is a hosted shopping cart that implies all the code issues are taken care of by Shopify, in spite of that; it gives you full control over the coding (HTML and CSS) of your site.

Today, Shopify is the most reliable e-Commerce platform that serves more than 325,000 businesses around the world. If you are planning to build a complex, still simple to-utilize online platform to offer products, Shopify is the thing that you require. It is a great e-Commerce builder.

The real advantage of Shopify is the community support that you can get if there is ever any issue that may happen amid the setup and post-setup process.

A few advantages of Shopify include:

User-friendliness: It has simple tools, drag and drop interface and simple theme altering advantages that give seamless user experience even to beginners. It has uncomplicated steps to check out as well.

Pricing: It offers 14-day free trial, after that, you have to purchase a month to month subscription, where the costs begin from $29 for the basic plan.

 SEO Optimization: It incorporates essential SEO features in all plans: editable Meta descriptions, title tags, pages URLs, ALT labels for pictures and so on.

Templates and Designs: It has a huge, imagery theme store where you can get wonderfully designed and responsive e-business layouts.

2. Magento

Second on our list is Magento. It is presently known as the most flexible e-commerce platform. Being actually a perfect work of software craftsmanship, it offers boundless possibilities for technically savvy store proprietors.

Magento supports numerous currencies and tax rates per area, item type or client group. It has the simple integration with various payment frameworks such as Paypal.

Magento comes with a professional look and well-organized classes. It offers the first class e-Commerce functionality and loads of choices to enable you in building your ideal online store. Everything is incorporated into it from promotions to private deals and client segmentation.

A few advantages of Magento include:

User-friendliness: With the arrival of Magento 2.0 the platform moved toward becoming easy to use. But, when compared with Shopify, it lacks somewhere in user-friendliness. Hence, it isn’t the best alternative for the individuals who have less tech knowledge.

Pricing: When it comes to cost, Magento can offer two options; Magento CE (Community Edition) and Magento EE (Enterprise Edition). The EC version is free to download and utilize and you don’t require any month to month subscription for EC. While the pricing for EE will rely on the size of your business.

Search engine optimization: Here Magento is among leading e-Commerce platform since it is to a great degree SEO-optimized and offers a lot of SEO functionality. Bunches of SEO settings are accessible in Magento out of the box. Among them are Meta tags for home pages, products, image optimization, canonical tags for products and categories, alters of robot.txt, and so on.

Templates and Designs: Being one of the most popular e-Commerce platforms, Magento offer its users extremely beautiful and attractive themes and templates. Its design options are extremely clean and friendly to responsive designs. Magento offers both; free as well as paid templates.

3. WooCommerce

WooCommerce is among world’s most loved e-Commerce platform. It comes as a free module to Industry ruling content management system (CMS) WordPress. It is an ideal solution for the individuals who need to build their own web store from the beginning or begin offering products utilizing their current WordPress blog or site.

WooCommerce is an adaptable open source platform. That implies its code is openly accessible for you to see, alter, and contribute. It makes WooCommerce a profoundly adaptable platform.

A few advantages of WooCommerce include:

User-friendliness: It is a user-friendly platform. But, it’s a little more challenging than Shopify, when it comes to setting a store.

It is a plugin, not a membership-based platform like Shopify, which implies that you have to deal with a few things before working with WooCommerce. After all, it is less confounded and less demanding being used than Magento.

Prices and extra costs: It is free of cost e-Commerce plugin with free updates. However, if you require something more than just basic options, it provides priced extensions for Search Engine Optimization, more payment gateways and others. Its official extension pricing begins at $29.

SEO Optimization: WooCommerce just takes benefits of WordPress content integration, or what’s accessible through outsider plugins. Thus, WooCommerce gives you to great degree SEO-particular alternatives. It is because of the fact that WooCommerce is based on WordPress, which offers boundless SEO potential.

E-Commerce Templates and Design: To be straightforward, WooCommerce has major benefits over Magento and Shopify with regards to designs. What does it mean? Putting aside particular WooCommerce themes, you can make any WordPress theme work with your plugin. There are many those layouts on the web.

4. OpenCart

It is a free open-source platform and an ideal match for small or medium-sized organizations. This platform is based on PHP, therefore, any individual would benefit from the background in PHP.

OpenCart also offers a core extension model, so if a greater functionality is required, you need to install a few add-ons. Luckily, OpenCart has a tremendous range of extensions, around 14,000.

OpenCart can give great site speed because of running on AJAX technology. It is stacked with every single function client needs from e-Commerce solution. Also, OpenCart multi-store function enables its clients to monitor and manage various stores from a solitary Admin panel. Furthermore, OpenCart permits to have shopping cart facilities, upload boundless products, categorize them, and so on.

A few advantages of OpenCart include:

User-friendliness: It is a fairly user-friendly and powerful platform which accompanies an exceptionally intuitive and well-designed interface. It’s simpler than Magento, however more troublesome being used than WooCommerce. Even with constrained technical knowledge, you can without much of a stretch add, change or alter inside OpenCart without any headaches.

Prices and extra costs: When it comes to e-Commerce open-source platforms, the word ‘free’ sounds dubious. Obviously, OpenCart is free to download, utilize and even upgrade, but, it doesn’t imply that you will run your store without any charges.

Considering that you are responsible for your security and hosting, fundamental costs will incorporate the domain name, SSL certificate and hosting. So, this is clear that you have to spend a significant sum of cash for purchasing different extensions.

Website optimization: When it comes to SEO, OpenCart is neither preferred nor worse than any other platform mentioned in our list. It has all fundamental SEO features you’d anticipate from a top of the line e-commerce platform and can take your products into the top positions easily. There are also a lot of amazing plugins if you need to give your OpenCart SEO performance some additional boost.

E-Commerce Templates and Design: OpenCart offers a lot of professionally designed and responsive templates. There are a number of them accessible, both free and paid, capable of giving your store the exceptionally alluring look. All things considered, you’d need some fundamental knowledge of CSS, HTML and JavaScript to apply them to your store legitimately. This makes template administration in OpenCart more mind-boggling than in WooCommerce or Shopify.

Conclusion

Taking everything into account, it is worth saying that all the above-mentioned platforms in our comparison list have bunches of comparative and diverse dazzling features they can gladly boast of. If the post helped you in finding the e-Commerce platform that matches your objectives and desires that implies we were striving not for nothing. If you are still confused, you can always contact the experienced web developers at Seasia Infotech for help.

Agile Innovation – Delivering Innovation in the Agile Model

Agile Innovation - Delivering Innovation in the Agile Model

Based on the proven success of Agile as a software development methodology, I would like to mention here that Agile has provided a comprehensive, customizable, solution to the key improvement needs in the critical performance areas viz. made-to-custom-needs, strategic planning, Go-to-market success, high efficiency and successful client engagement.

When we continuously adapt our ‘innovation and research work’ and thrive relentlessly on the same on an ongoing basis, we have in a way adapted agile innovation. The most successful of innovators are those who push the competitors out by reshaping the market and hence coercing it to ‘adapt’ the innovation. At the start of things this sounds unachievable; hence the agile, incremental approach becomes the necessity of the times to ‘lead the completion’.

Agile-Methodology

There is almost no doubt in saying that Agile is more suited for innovative organizations than conventional waterfall methods are. However, is agility the natural way to innovation? In case you take a gander at the principles behind the Agile Manifesto, the first one says: “Our highest priority is to fulfill the client’s need through the early and regular delivery of valuable and useful software.” This is tied in with delivering something some client needs, wants and will pay for. This is all about finding and satisfying requirements. This isn’t about developing cool things nobody else has ever wanted before.

It’s right that agile uses a lot of procedures for innovativeness, for example, face-to-face communication, iterative work, and quick feedback, to name only the most vital ones. Also, it promotes an idea that software development is an act of development and invention, as opposed to an act of production, thus making it an innovative act. But, it also puts the IT development under the nearby control of the business, with backlogs, planning workshops, prioritization, item owners, and so on.

The agile strategy has helped create & implement the best ideas, develop them with the highest efficiency, work together more profitably to achieve breakthroughs. When we talk about innovation, it does not simply imply that copying the strategies adopted by other successful organizations can produce the desired results. Collaboration and implementation with an approach to suit the style and working of our own organization can only bring success. So innovation needs to be nurtured, properly planned for execution and executed step-by-step, taking into consideration alterations/ customizations needed in the way of its implementation. Hence ‘agile innovation accommodates and takes in its stride the practical, actionable changes or customizations needed for achieving a greater competitive advantage.

The functional and technical landscape is changing rapidly, which affects the overall quality of the mobile application. In order to enhance the quality, agile software development offers easy systems and techniques to maintain a focus on the fast delivery by prioritizing the most important features.

Innovation is the key

Key Insights:

• Innovation efforts can help accelerate to achieve even greater competitive advantage

• An organization needs to develop a culture of innovation, greater engagement (both external & within) and rich collaboration

• Implement your own customized & unique plans to enhance collaborative innovation

• Develop key leadership goals and work in-line towards achieving them through agile innovation

• Integrate key agility principles into management planning decisions for continuous improvement

• Explore novel approaches to initiate large-scale innovation while implementing agility

• Leverage the best technology/ tools to accelerate innovation, minimize risk and promote participation across the organization

• The agile approach is all about working with speed, efficiency and quality, and ultimately reaching out successful in the market, addressing all impediments on the way, and stealthily moving ahead of the competition.

• In the long run, with agile innovation, the organization moves ahead of the disruptions, with less expenditure in mitigating risks on the way and becoming ‘the star of innovation’. Hence, it is in fact a revolutionary approach to success in innovation, because taking a big leap forward in innovation is possible only if you have speed all along.

It is clearly evident that for all businesses large or small, to thrive means to innovate or else die. As per Earnest & Young, 53% companies say that they cannot rely purely on internal innovation and 66% say that collaboration is the key to achieving strategic goals for innovation, and the failure to collaborate at the right time is a bigger disadvantage. Hence – set a vision, clearly set the goals to achieve the same, collaborate and innovate with agile. That’s the success mantra!

Serverless / AWS Lambda – Our Viewpoint, Where is This Going, Fad vs Something Great?

Serverless / AWS Lambda - Our Viewpoint, Where is This Going, Fad vs Something Great

The Serverless architecture is a CLI device that empowers clients to create and send automatic scaling, pay per execution, occasion driven functions.

Serverless computing enables you to create and run applications and services without worrying about the servers. Serverless apps do not need you to provide and manage any servers. You can create them for almost all types of apps or backend service, and everything needed to run and manage your app with high availability is managed for you.

Creating serverless apps means that your developers can concentrate on their main product instead of thinking about handling or operating servers or run times, either in the cloud or on-premises. These reduced responsibilities allow developers reclaim time and energy that can be utilized in developing great products that are reliable.

Advantages of Serverless Computing:

• No server administration

There is no need to provide or keep up any servers. There is no software or runtime to install, maintain, or manage

• Flexible scaling

Your application can be scaled automatically or by altering its capacity through flipping the units of utilization (e.g. throughput, memory) as opposed to units of individual servers

• High accessibility

Serverless applications have built-in accessibility and adaptation to non-critical failure. You don’t need to architect for these abilities since the services running the application give them by default.

• No idle capacity

You don’t need to pay to sit out of gear limit. There is no compelling reason to pre-or over-arrangement capacity with respect to things like registration and capacity. For instance, there is no charge when your code isn’t running.

Traditional VS Trending:

data

With this architecture, the user will not understand the logic of the system – page navigation, authentication, searching, and transactions are implemented by the server application.

With a Serverless development this may wind up looking more like this:

data4

Illustration: We need to send welcome messages for new information exchanges, scale our frameworks up or down at whatever point certain heap measurements are hit, or convey notices to the designing group when new administrator accounts are made for our framework. Every one of these undertakings accompanies operational overhead.

Overseeing and responding to all those events would require a complex infrastructure, so regularly, we easily set up them together in one controller activity or use observers that keep running in an same process of our applications. This makes the codebase more complex as the parts begin getting intertwined.

A lot of the teams start assigning those tasks to background developers, but the infrastructure required for handling tasks this way is overhead as well. In this manner, background workers are normally restricted to the most critical tasks. This is particularly evident when they don’t get naturally activated by events, yet should be activated through the codebase. Doing this adds another level of complexity to the code keeping in mind the end goal to understand which part triggers which event.

As the largest cloud infrastructure supplier, AWS more likely than not heard calls to settle this issue over and again. So at AWS reexamine they’ve launched AWS Lambda.

AWS Lambda

AWS Lambda consolidates a robust event infrastructure with a basic deployment model. It gives you a chance to compose little NodeJS functions that will be called with the event metadata from events activated by different services or through your own particular code. Support for more languages will come later on.

When using AWS Lambda, you are dependable just for your code. AWS Lambda deals with the figure fleet that offers an adjustment of memory, CPU, network, and different resources. This is in return for adaptability, which implies you can’t sign in to compute instances, or tweak the working framework or language runtime. These imperatives empower AWS Lambda to perform operational and regulatory exercises for your sake, including provisioning limit, monitoring fleet health, applying security patches, deploying your code, and observing and logging your Lambda functions.

• Execution Duration

Lambda functions are ordinarily restricted in to what extent every invocation is permitted to run. At present AWS Lambda functions are not permitted to keep running for longer than 5 minutes and in the event that they do they will be ended.

This implies certain classes of extensive undertaking are not suited to FaaS capacities without re-engineering, e.g. you may need to make a few distinctive composed FaaS capacities where in a conventional domain you may have one long duration task performing both coordination and execution.

• API Gateway

api

One aspect of FaaS (Functions as a Service) that we brushed upon earlier is an ‘API Gateway’. An API Gateway is an HTTP server where routes / endpoints are defined in configuration and each route is associated with a FaaS function. When an API Gateway gets a request it detects that the routing configuration is matched with the request and afterwards calls the suitable FaaS function. Typically, the API Gateway will enable mapping against http request parameters towards inputs arguments for the FaaS function. The API Gateway then sends the result of the FaaS function call to an http response and then returns this to the caller.

One part of Functions as a Service that we brushed upon before is an ‘API Gateway’. An API Gateway is an HTTP server where routes / end points are characterized in configuration and each route is related to a FaaS function. At the point when an API Gateway gets a demand it finds the routing configuration, coordinating the request and after that calls the pertinent FaaS function. Commonly the API Gateway will permit mapping from http request to input parameters for the FaaS work. The API Gateway changes the result of the FaaS function call to a http response, and returns this to the first guest.

Amazon Web Services have their own API Gateway and different sellers offer comparative capacities.

Past simply steering demands API Gateways may likewise perform confirmation, input approval, reaction code mapping, and so on.

Conclusion

The serverless engineering is an inventive way to deal with deploying and writing an application that empowers the developers to concentrate on coding. This sort of approach can reduce the time to showcase, system complexity and operational expenses. While the third-party services like AWS Lambda are utilized by AWS to take out the need to set up and also design, virtual machines or physical servers, it secures the application and additionally its architecture to the specific specialist co-op. Sooner rather than later, greater development towards the unification of FaaS structures or APIs like Iron Functions can be normal. This will dispose of merchant security and enable us to run server applications on different cloud suppliers or even on-premises.

Building Digital Experiences

Building Digital Experiences

Digital is something where now days one turns for ‘just about everything’. Be it a comparison shopper who relies heavily on all the possible details to come to a decision, or someone who looks for smart, informed opinions & facts about anything, or someone who relies heavily on Google and easy-to-use website & apps to make life easier or even someone who needs a satisfactory loyalty connection, excitement and an emotional kind of patronage, the quality & richness of a digital experience is highly desired.

Hence, building a digital transformation or even initiating the same is in fact a journey. It comprises of the things that need to be done before the start, while engaging the transformation and ultimately keeping the same alive while going forward. The key is to treat the end user well and focus on keeping her happy through the digital transformation. Hence, customer experience or CX is what matters the most and marketers realize the significance of CX. Hence, Customer Experience and Content Marketing are the most exciting opportunities for the marketer who wants to make a mark’.

An excellent digital experience is one in which the design element is superb, the functionality is flawless, products are customized, exactly to fit the sought-after requirements, handling of data is trustworthy & secure, the prices are competitive, there’s some kind of loyalty program being offered for customer benefits & retention, and the list goes on. Speed plus performance makes another very crucial factor for a hit digital platform. After all, who wants a sloppy site or app?

Consumers are highly likely to remain continuously connected. Here’s the data available with us:

• 28% people globally remain connected all day long,
• 23% globally remain connected at least every hour,
• 42% globally get connected at least 6 times a day
• And only 7% less than once a day or never

Hence, content consumption on digital media is on the rise and now at 47%, as against 37% on Television. And ‘mobile is becoming the first screen’.

“Brands that see mobile as the ‘second screen’ risk losing relevance with connected customers”

– Altimeter Group, Jan 15

Another significant aspect on offer is a personalized experience’ through digital media, and this is something everyone craves for. In my opinion, it really adds value to a consumer if a marketer targets personalized content, social media engagement, multichannel campaign management and mobile app engagement. Not to miss social media analytics and mobile app analytics. And the best customer experience management technology is a combination of Web Content Management & Digital Asset Management.

The aspect ofpersuasion designcannot be overlooked either. This would mean designing a website or an app in such a way as to persuade a buyer to convert, whether using explicit cues like an arrow, line, blending content or a visual pathway, or implicit cues like color, shape, size, font etc. Visual weighing through design is very high!

The next big step is to bridge the online and offline gap through people, process and technology… As organizations shift their focus & energies into building the best digital experience ever for their consumers, they shouldn’t lose sight of the offline brand management which contributes significantly to their overall conversions.