What Advantages Can You Get For Your Company Via Machine Learning?

advantages-can you get for your company

Machine learning is now a popular phenomenon for all sorts of businesses. Do you want to get hold of machine learning to grow your business?

But before you go ahead with it, you need to understand,

What machine learning is and which subset of machine learning will help you in your business?

These are the questions of real concerns. That is exactly what we will cover in this post today.

We’ve watched many movies that show how illustrious the future can be if a machine can learn things and evolve (Don’t forget the famous Terminator where they enslaved us all!!!). Just kidding, I know that will never be the case.

So, talking about machine learning and evolving, there is a term which is quite popular. “Deep Learning”, yes that’s right. When a machine network learns unstructured data without any supervision, then we classify that type of learning as deep learning.

Here’s some fodder for your mind, how can deep learning help you in growing?

The ocean of data is growing exponentially. Sooner or later, your business needs to keep up with the flow. How can it be done?

The answer lies in the realm of deep learning. Let’s dive deep and find out the pearl that can help you grow your business.

Time & Cost Benefits

According to Google’s lead scientist Geoffrey Hinton, a capsule network is a new form of the deep neural network which you can reckon as trainable brains. You can simply give them the company’s information and then train them to do automated tasks such as generating reports. When they work on the tasks you assigned, they tend to adapt to their work experience to improve their performance with the passage of time.

The profit of such robot workers is they never sleep and work at a faster rate than their human counterpart. With this utilization, your business can save ample amount of money spent in the hiring of employees for the projects. And it certainly saves the time of your employees.

When all this repetitive work is done swiftly, your employee has the liberty to invest his time on creative work which will develop your business in better ways.

Accurate & Quality Results

Accuracy is crucial when it comes to business operations. When your work is accurate, the quality is always the one that you desired for. Unfortunately, when you are human, the mistakes are inevitable. When the task is repetitive and constantly requires data processing, human tend to commit mistakes which often end in frustration. And isn’t that obvious that human needs rest and fuel, because they get tired and are vulnerable to make silly mistakes (Or I prefer them calling as blunder)?

What about an AI?

Your machine doesn’t need any rest and the chances of committing mistakes are less (almost negligible). When it takes deep learning to, of course, learn the outcomes are more relevant and highly accurate. It tends to take new data from the internet, your company server, and other resources. With the help of these resources, it generates new understanding which finally creates end results more accurate and of high quality.

One of the most popular uses is the automated image recognition algorithms. With the application of deep learning, the functioning of the recognizer is refined on a daily basis. It identifies the common error field and saves a significant amount of time in fixing them.

You might be wondering!!!

What about the jobs of the employees? Aren’t they become insecure for their jobs? Believe it or not, AI and deep learning are not threatening anybody’s job. It is actually making the job easy, hence in a way or another it is simply enhancing the job profiles of your employees which bring us to the next point.

Growth in the Jobs

When you start implementing AI in your organizational workflow, you must train your employees to use the software. Using software does not mean that you need fewer employees now (that is a common misconception). When you train more employees for the software, you need more on your creative crew which increases the focus on the creative counterpart of the job. So, in a way or another, it simply increases the expected growth in the job.

Remember, when you open the space for AI’s deep learning protocol, you relieve your employees from the hectic repetitive tasks which are not only time consuming but also act as a barrier in the creative juice of your employees. This helps your employees to create voraciously and watch your company grow.

The Impact of Artificial Intelligence

The scope of artificial intelligence is always a disputed topic, with the application of machines are increasing consistently, the use of AI is always hot in every debate. The AI effect is visible in every machine with automated voice recognition, strategic game systems, military simulation, interpreting complex data, and many other applications.

The impact of Artificial Intelligence is daunting in the modern day business. You surely don’t want to miss them at any cost.

Let’s have a look at the points we have discussed,

  • When a machine network learns unstructured data without any supervision, then we classify that type of learning as deep learning.
  • You can simply give Machines your company’s information and then train them to do automated tasks such as generating reports. When they work on the tasks you assigned, they tend to adapt to their work experience to improve their performance with the passage of time.
  • Your machine doesn’t need any rest and the chances of committing mistakes are less (almost negligible). When it takes deep learning to, of course, learn the outcomes are more relevant and highly accurate. It tends to take new data from the internet, your company server, and other resources. With the help of these resources, it generates new understanding which finally creates end results more accurate and of high quality.
  • When you start implementing AI in your organizational workflow, you must train your employees to use the software. Using software does not mean that you need fewer employees now (that is a common misconception). When you train more employees for the software, you need more on your creative crew which increases the focus on the creative counterpart of the job.


Let me know your thoughts on this. Cheerio fellas!!!

History & Evolution of Cloud Computing : What to Expect in 2018

History & Evolution of Cloud Computing : What to Expect in 2018

We have seen it, heard it, and done it. But, do we know what it is? We have been using cloud computing unknowingly through Gmail and Google docs, yet we never thought that these were cloud computing services.

The term “cloud” was actually derived from telephony. The telecommunication companies offered Virtual Private Network with good quality at affordable prices. The symbol of the cloud represented the demarcation point which was the sole responsibility of the provider. Cloud computing manages the servers and network infrastructure management.

It has essentially evolved from various computing technologies like grid computing, utility computing, parallel computing, and virtualization. The most recent development of cloud computing has evolved from the Web2.0 technology which caters to web applications that facilitate participatory information sharing, interoperability & user-centered design etc. Examples of Web 2.0 include wikis, blogs, social networking & video sharing sites etc.

The evolution of cloud computing can be bifurcated into three basic phases:

1. The Idea Phase– This phase incepted in the early 1960s with the emergence of utility and grid computing and lasted till pre-internet bubble era. Joseph Carl Robnett Licklider was the founder of cloud computing.

2. The Pre-cloud Phase– The pre-cloud phase originated in the 1999 and extended to 2006. In this phase internet as the mechanism to provide Application as Service.

3. The Cloud Phase– The much talked about real cloud phase started in the year 2007 when the classification of IaaS, PaaS, and SaaS got formalized. The history of cloud computing has witnessed some very interesting breakthroughs launched by some of the leading computer/web organizations of the world.

What is Cloud Computing technology?

Cloud computing is a technology that puts your entire computing infrastructure in both hardware and software applications online. It uses the internet, remote central servers to maintain data & applications. Gmail, Yahoo mail, Facebook, Hotmail, Orkut, etc are all the most basic and widely used examples of cloud computing. One does not need his own PC or laptop to check some stored mail/data/photos in the mailbox but any computer with an internet connection since the data is stored with the mail service provider on a remote cloud. The technology in essence is a geographical shift in the location of our data from personal computers to a centralized server or ‘cloud’. Typically, cloud services charges its customers on a usage basis. Hence it is also called Software as a Service (SaaS). It aims to provide infrastructure and resources online in order to serve its clients; Dynamism, Abstraction and Resource Sharing.

Varieties of Cloud Computing

Cloud Computing is classified under various heads. On the basis of the type, usage & location, it is classified under the following head:

• Public Cloud When a cloud is available to the general public on a pay-per-use basis, that cloud is called a ‘Public Cloud’. The customer has no visibility over the location of the cloud computing infrastructure. It is based on the standard cloud computing model. Examples of public cloud are Amazon EC2, Windows Azure service platform, IBM’s Blue cloud.

• Private Cloud- The internal data centers of business organizations which are not made available to the general public are termed as private cloud. As the name suggests, the private cloud is dedicated to the customer itself. These are more secured as compared to public clouds. It uses the technology of virtualization. A private cloud is hosted on the company’s own servers. Example of private cloud technology is Eucalyptus and VMware.

• Hybrid Cloud- A combination of private and public cloud is called a hybrid cloud. Companies use their own infrastructure for normal usage and hire the cloud at events of heavy network traffic or high data load.

What’s next for Cloud Computing in 2018?

IT executives and entrepreneurs are turning more of their attention on how they use technology to achieve their business goals for 2018. Below is the list of a few trends in cloud computing that business should prepare for in the coming year:

1. Cloud Storage Capacity

As cloud services progressively turn into an essential part of doing business, we anticipate data storage to develop exponentially in the coming time. To achieve this, organizations will arrange more data centers online with bigger capacity storage equipment. As indicated by the Cisco analysis, the aggregate amount of data stored in the data centers would be 370 EB, while worldwide storage capacity would reach 600. These numbers are set to develop in 2018 to an expected aggregate storage limit of 1.1 ZB, which is around double the space accessible in 2017.

While the owners of data centers are going to increase the available storage, forward-thinking organizations will have the capacity to use that space to fulfill their requirements. For instance, organizations that work with big data will utilize this expanded space to store large data indexes or sets and perform analytics on them, and reap valuable insights into areas, for example, client behavior, human frameworks, and strategic financial investment. For small private companies, expanded storage capacity implies that 2018 will give custom or bespoke storage alternatives at far lower costs than were accessible in 2017.

2. Better Internet Quality and the Rise of 5G

Similarly as the measure of data produced and stored around the globe is expected to grow enormously in 2018, purchasers will also expect better and quicker connections from network providers.

Improved network speed will increase buyer’s desires for exceedingly responsive, quick loading services and applications. Keen entrepreneurs will move rapidly to reexamine and overhaul their SaaS, PaaS, and websites to be more responsive. The IOE and IOT will additionally take advantage of the faster network by allowing companies in this space to receive and deliver data efficiently in the real time.

Worth reading: Role of Cloud Computing in the Internet of Things

3. The IoE will become the dominant focal point

In 2017, IoT and AI played a stellar part in the tech world. While industry experts expect that IoT will see its own development, nonstop innovations in the real-time data analytics and the developing technology cloud computing are set to push the IOE to fore in 2018. IoE depends on the machine to machine interaction, process, and data and how people speak with everything in their condition. Cloud computing will play a major role as the IoE forms into complex frameworks aimed at simplifying all interactions.

For people, this implies we will have the capacity to interact cleverly with each gadget in a network—simply like IoT. People will have the capacity to interact effectively in human-to-human communications. For instance, Google’s Pixel Buds are a headset equipped with the capacity to translate and recognize 40 dialects for its client.

IoE will also furnish organizations with more insight into how shoppers relate to their services or products, customer care units, and each other. This information would then be used in numerous ways, including simplifying client experience through automation and the utilization of savvy robots. Japanese hospitality robots, which can welcome guests, chat in real time, and give certain services, give a sneak look into what IoE could achieve in the future.

4. Security challenges and the cloud

Because cyber-attacks are turning out to be more complex, security examiners in government, private and public areas will also need to become more refined and auspicious in their techniques for recognizing and preventing attacks. Organizations will recognize the need of investing in tools like security data, event management and malware detection frameworks as crucial defense mechanisms for digital security. Cloud services can play a role here also, with managed security service providers offering strong services to organizations that couldn’t generally execute full security measures.

Wrapping up

Finding and adopting latest trends of cloud computing is crucial for organizations at all levels. From a technology that was initially used for cost savings and efficiency, the cloud has turned into an innovation powerhouse. While the future of cloud computing can be difficult to predict, it is sure that the technology will continue having a significant effect on the business process.

How Blockchain is a Boon for Other Industries Beyond Finance?


A Blockchain is a digital ledger that anyone can verify. It is distributed universally among a network of devices. The major point is that there is no requirement for a central authority to include new transactions to the ledger. The circulated nature of the ledger implies that it is profoundly secure. This is because each computer that is participating in the network needs to approve every transaction. The computers use complex cryptographic algorithms to approve a given transaction.

The Blockchain is a developing technology that guarantees to change the way financial transactions are directed. It is the main thrust behind the internet-based cryptocurrency i.e. Bitcoin. Here are two key advantages of the Blockchain technology for the finance industry.

Advantages of the Blockchain Technology for Financial Industry

Less expensive Banking

Banks are hopeful about the cost decrease advantages of Blockchain. A main area of banking where this distributed database will save money is international payments. In conventional banking, global payments can take up to four days to settle. The present architecture brings about the requirement for centralized authorities to verify payments. This confirmation requires time, and it is costly for banks.

But, with the help of Blockchain technology, both the parties can proceed with an agreement on the validity of a transaction, without the requirement for a bureaucratic authority.

Instant Spot Trading

The present method of spot trading isn’t quick. Despite the fact that the idea behind spot trading is for the prompt delivery of the traded instrument, it really takes a day or two to settle the majority of transactions. This is on the grounds of the delay that occurs because of using a third party in every transaction, for example, brokers. Because of the involvement of these middle people, one can’t presently spot trade on the weekends.

The Blockchain database can solve this issue, by presenting direct trading between customers that don’t require utilizing outsiders to settle the transaction. This implies trade contracts can be settled promptly, decreasing settlement costs and giving a highly liquid market all the times, including on the weekends.

Another main point is that instantaneous trading will wipe out counter-party risks. This is the hazard that one party in a trade defaults while the transaction is in process of settlement.

Suggested Read: BitCoin Wallet App: Why It Is A Good Investment For the Future?

Blockchain Technology — A Boon for Other Industries

Blockchain technology is a gigantic reward not only for finance industry, but for other industries and businesses as well. So let’s peep in to see what other industries are doing to gain the advantage of this technology.

1. Blockchain Technology in Governance

In spite of the fact that Bitcoin and cryptocurrency are free from government controls, still the Blockchain technology can demonstrate to an enhancing performing resource for the government offices. It will help in building up a link between the concerned government bodies and the citizens. All other compulsory tasks, for example, getting passports, paying taxes, getting educated about politics will become much easier.

2. Blockchain Technology in Power and Energy Sector


The power and energy industry has not completely used the advantages of the Blockchain technology, however, it is gradually moving in that direction. It can expand the efficiency of power storage and plays a major role in diminishing the consumption of the energy.

In addition, through peer-to-peer energy trading, the excess produced power can be directly sold to the purchasers. The technology will help in fulfilling the demand for energy by different ventures.

3. Blockchain Technology for Healthcare Industry


The Blockchain will sort out the issues faced by the healthcare sector; particularly identified with the handling of the huge data and records. The specialists will be able to see the reports progressively and the information will be more secured through powerful encryption and digital signature.

4. Automobile Industry Excel Because of Blockchain Technology


For individuals who are into auto rental business or the owner of a vehicle, the Blockchain technology is much more than a need. It will help the registered clients to affirm who the proprietor of the vehicle is and even the ownership can be changed spontaneously with no issue. One who is hiring a vehicle will get a protected computerized key.

5. A Boon for Transportation Business

The Blockchain innovation has also brought some good news for those related to the transportation business. The innovation will remove the issues related to the processing of the payments and documents. Besides, it will also make traffic operation smoothly with the assistance of Internet of Things (IoT).

6. Blockchain Technology for Education


Education Sector is also embracing the new innovation and numerous schools have already begun to verify the student’s records utilizing Blockchain technology.


The Blockchain technology has prospered with the Bitcoin and cryptocurrency and they are going hand in hand with each other. The innovation has altered the whole financial industry and changed the economy as a whole. Transactions have turned out to be much less demanding as they were never before.

Not just has it been a major resource for the finance industry, but for other major industries too. But, because it is still new, many other sectors have not properly adopted it as of now, however, are in the way. It is surely the upcoming futuristic technology for the whole world.

Machine Learning: A Vital Aspect for Mobile Apps


The innovation that guarantees to bring huge changes to the world in coming years is machine learning. Machine learning (ML) is a subfield of the Artificial Intelligence and is getting the spotlight in various industries.

ML will bring a new era in software development field where PCs, devices and other gadgets will not require special programming to finish tasks any longer. Rather, they can gather and analyze information that is expected to reach appropriate conclusions and learn amid program execution. Presently, machines can gather past experience with a specific end goal to make decisions. The process of learning requires special algorithms that would instruct machines.

Machine Learning Application Areas

Machine learning is an extremely multidisciplinary field and you can discover its execution at the intersection of science, technologies and business.

Use of Machine Learning in Robotics

Engineering incorporates not only mechanisms, but as well as cognitive technologies. Today, we are seeing the rise of the era where robots are helping people with work, household tasks and are also taking care of several things for them. Individuals manage with these machines with voice command or program tool activities with just a couple of taps on their smart phone’s screen. All it needs is a machine learning feature for correct execution.

Implementation of Machine Learning in Data Mining

The industry of data mining serves to analyze huge data and to find interesting, non-clear connections within a significant set of data. It comprises of the data storage, upkeep and the actual examination. Here ML gives both; a set of apparatuses and the learning algorithm to find every single relationship.

Application of Machine Learning in Finance

In finance, machine learning algos are widely utilized for anticipating future trends, bubbles and crashes. For instance, custom software can inspect a wide range of information about borrowers, for example, a history of past transactions and social media activities to decide the FICO score. On the other hand, the framework can bring a result by considering portfolio optimization and send proposals directly to the smartphone.

Application of Machine Learning in eCommerce

For eCommerce, machine learning opens new opportunities for improved revenue and enhanced customer experience. Such retail giants, like Amazon and eBay effectively proved it. However, these tools are also available for little players. Machine learning can be used in providing product recommendations to the customers. It can also be used in image recognition, Shipping cost estimation, Fraud detection and prevention and as well as in Product Search.

What Machine Learning Brings To Your App


It is quite difficult to match your application’s functionalities with various groups of users. Consider transportation applications when you deal with both customers and drivers or child applications when you have to convince guardians and kids about the advantages provided by your application. The appropriate answer is to analyze the information with the help of machine learning and to offer everyone what they truly need.

Productive Searching

When users enter particular keywords in the search fields, they hope to get the written information exactly according to their concerns. It is necessary to prove them that you can tackle their issues like you guaranteed. Else, they won’t open your application again.

Suggested Read: Top Mobile App Development Trends That Will Rule in 2018

Fraud Control

It is imperative to mention about machine learning’s usability in mobile promotions when you should serve relevant advertisements to your target users. Also, this system helps you to comprehend if your application is vulnerable or it is sufficiently trustful to give information following high standards of security.

Visual and Audio Recognition

Because of neural systems which is a special model of machine learning procedure, applications can identify different faces with the purpose of adding diverse masks and to recognize distinctive words for translation.

A Few Examples of Machine Learning


Google just celebrated its nineteenth anniversary and it is most likely one of the organizations which own the biggest amount of data. Because of this perspective, you can watch machine learning impacts in each sector powered by Google. From Google Search to Google Translate, Gmail and Google Maps, all of them are using different types of machine learning.

Snapchat Filters

Snapchat is an extremely successful example of Machine Learning. Seemingly very simple, the algorithms behind Snapchat Lenses are extremely complex and they are completely based on machine learning.


Everyone knows the Shazam application; however, how often did you imagine how it is possible to perceive this amazing number of songs, so rapidly? It is all because of powerful machine learning algorithms.


For the time being, we are just at the start of a machine learning era. Unlike different areas of AI, machine learning has turned into a reality that we can feel and estimate all facilities of. By developing mobile applications for your business and incorporating ML algorithms with it, you can lead in your respective industries.

How Will 5G Impact the Internet of Things?

How Will 5G Impact the Internet of Things

IOT has already arrived. Now, it’s time to see how 5G will change it.

With communication and information storage demanding more of our remote systems with each passing day, it is obvious that our current 4G network will soon lose its importance. Any individual who has ever lost a signal when driving outside of populated zones knows how restricted our present networks are. From poor signals to networks that are not well prepared to serve everybody at once, there is clearly an opportunity to get better.

A Fifth generation wireless network made up of various technologies is the only solution to this problem. The 5G network will be a:

A network with faster speeds and higher accessibility
A network that reaches all over the place, and is accessible to everybody
A network without bounds

Such a network can reform a wide range of industries. Thankfully, it is on its way.

5G and IoT (Internet of Things)

A solitary issue with IoT applications and current 4G is nowhere related to that of bandwidth and speed but is related to Latency. The real target of 4G was to solve bandwidth focused issues like media consumption. But, the solution nowadays is not about only bandwidth, they are tied in with connecting various devices and overseeing them through one single mobile application. Estimation says that before the end of the year 2020, every user would utilize around 30 internet connected gadgets.

An IoT device can be any device like phones, AR specs, tablets, vehicles, refrigerators, smartwatch, doors, garments, and some more. Certain gadgets require shifting of the bulk of the data while some of the gadgets will simply require very small data to be moved. 5G will recognize the data need by itself and will assign bandwidth as per the need.

5G network will make utilization of points or cells. These cells will be capable enough to remain connected with each of the gadgets and perceive the information required. Without depending on where the user is, these cells will offer the most required and effective support to the connected gadgets. Bigger cells will be utilized in the same pattern as they are being utilized now while there will be different littler cells installed in the different parts of the home.

Depending upon the traveling speed of gadgets, they will adjust to the point to which they are connected. Say, for example, a tablet can connect with microcells at various places while a vehicle can’t connect with microcells at various places, allowing losing and re-building connection at different places. It needs a large cell to get connected with for having a consistent connection without any interruption. This type of speed and connectivity can’t be built up with 4G. The connection of IoT gadgets and its immaculate working is only possible with the help of 5G.

Suggested read:  IOT Application Development- The Next Big Investment Destination

Depending on the type of connected gadget, the 5G network will organize its connectivity and data flow. IoT and 5G are intended for the billions of devices needing all time connectivity. For example, in case you are streaming a 4K video on TV with the high-resolution extra-large screen, having a 5G connection will share the information all through. If 5G is utilized for building the connection amongst drone and its controller, it will pay regards to the quick reaction.

Drawbacks of 5G

We will need a large number of access points because the signal will not be able to travel at a far distance, this is a major drawback. The development and implementation expense of 5G is high and new gadgets will have to be made to support 5G. That simply means old devices will not be of any use if you want to use 5G.

The Role of Cloud Computing in the Internet of Things

The Role of Cloud Computing in the Internet of Things

Transformation is an evergreen trend, which is turning into an absolute need of the time in today’s quick paced world. With technology storing all of the data in a new refined format, there is a ton of scope with regards to data storage and control.

As social media and smart phones start to rule the world, there is a lot of discussion occurring around what’s coming next. The obvious answer of the present time is, the Internet of Things. With the Internet produces enormous lumps of data consistently, there is a bending strain on the data infrastructure, making it important to search for answers to ease the utilization of information storage.

Since the arrival of cloud technology, there has been a huge shift towards utilizing it as a method of storage for individuals and organizations alike. Given the scalability and data dynamics, there is a great deal of stress being given to the utilization of Cloud computing to make information accessible remotely.

Putting this scalability for utilization, the Cloud has turned out to be a proficient tool for exchanging data through the traditional Internet channels and additionally through a dedicated direct link. The traditional technique isn’t favored widely; however, in the meantime, numerous organizations like to utilize the direct link to exchange data to the Cloud, given the quality of the data and the security it guarantees amid the transfer stage.

This isn’t all; the Cloud has turned into a fundamental part of the Internet world. Basically, the cloud can be named as an empowering agent when it comes to IOT. The Cloud is without a doubt a perfect answer for all data-driven requirements of organizations. As this technology is growing, it is providing an agile platform for IOT application development to build up better data gadgets over the Internet.

How Cloud Computing Helps IOT?

The fundamental idea behind the IOT and the Cloud computing is to increase productivity in the everyday tasks, without disturbing the quality of the data stored or exchanged. Since the relationship is common, both of them complement each other successfully. The IOT becomes the source of the information, while the Cloud turns into an ultimate destination for it to be stored.

As we are progressing, we will see a lot of changes happening; some of these changes will be slow while others will be quicker. Organizations like Google, Amazon AWS, and Microsoft will turn into the undisputed pioneers of Cloud IOT Services, making the test significantly more beneficial.

Read: IOT Application Development- The Next Big Investment Destination

As the Cloud accumulates more attention and speed gradually, there are a huge number of Cloud service providers which are starting to offer pay per use models to organizations. In this way, organizations just need to pay for what the computer resource they utilize. Some more reasons which feature the significance of the cloud in the world of IOT are:

Decreased cost of ownership: Inflation is a ceaseless hazard which each business needs to confront sometime. The Cloud technology gives adequate assets to organizations with the goal that they don’t need to spend much on setting up their framework. Without on location frameworks, software and hardware, the IT department are more centered on their everyday up keeping activities, which are regularly an obvious advantage with the Cloud.

Business continuity programs: The Cloud computing is capable of running organizations, even amidst sudden disasters. Since the data is kept up on separate servers, there is no inescapable threat to the private data, making the Cloud a vital piece of Internet-based firms.

The Future of IOT and the Cloud

New businesses: As a lot of Cloud merchants pop up, new businesses will proceed to advance and turn out to be more effective, influencing the technology to stream stronger and smoother. The transition from one source to another will become secure, making the Cloud a solid place to function.

Developing nations: The strongest source of revenue for the Cloud originates from the developing countries, as they are trying to get up to speed with the times. But, this revenue will definitely dig, once these countries can embrace their technology to the Cloud.

The Limitations of Beacon Based Tracking and Advertising

The Limitations of Beacon Based Tracking and Advertising

With the rising costs, shifts in customer expectations and stiff competition, retailers are always on the outlook for ways to gain efficiency and increase sales. So, when beacons appeared on the tech scene in 2013, there was a lot of hype around them. They were able to and provide targeted messaging to customers as they shopped in stores by tracking their movement.

The ability to see/track the shopper movement within the brick-and-mortar stores is quite appealing to the retailers. For years, retailers with an online presence have been able to track shopper behavior online through clicks and purchase data, but they have had no way to see what the shoppers are doing at their physical locations.

Beacons Alone Cannot Track Shoppers

The user has to install an app for the beacon to work on their phone. Ideally, beacon notifications should be built in the operating system and we should not need to install any additional app. Unfortunately, the user should have the app on his phone that can catch a beacon signal. There should be enough spur for the users to download the app and allow beacons to communicate. Also, no user likes to be poked with offers/unwanted notifications.

Secondly, movement tracking can only work when a shopper…

• Is carrying a mobile device

• Has the device switched on

• Has your retail app installed on the device and authorized to interact with your beacons

• Has both Wi-Fi/Cellular Network and Bluetooth switched on.

Challenges in Beacon Location Coverage

The BLE beacons can’t determine a shopper’s physical location with pinpoint accuracy, so it can be hard to know how many beacons are required, or where to position them in order to ensure that a zone is adequately covered.

Blind spots are hard to eliminate, presenting the risk that push notifications targeting shoppers in a particular zone may not reach their intended targets, or notifications intended for shoppers in one zone are pushed to those in an adjacent area.

Worth Reading [Improve Your Business ROI with Beacon Apps]

The Risks of Irrelevant Notifications

For example, a clothing retailer, your customer in the ladies shoes section might receive a notification or offer relating to the men’s underwear section just across the aisle—which would probably not qualify as a customer-experience high point.


The idea of automatically logging in on entering a beacon zone and having your preferences linked to it might delight a few, while spooking many others.


Signals are Easy to duplicate” This feature, often considered strength, can be a weakness too. Though, it allows you to deploy the same beacons at multiple sites, it also makes it easy to ‘spoof’. With growing security and privacy concerns around beacons technology, this can be a huge dampener.

Thankfully, the new Bluetooth 4.2 specification takes care of this, by making it much more difficult to track a user through beacons if they haven’t specifically opted in.

 Technical Limitations

As beacons use Bluetooth Smart low energy radiation to send out the signals to the device, it is essential that the mobile Bluetooth is switched for interaction with the beacon in the beacon range. This part becomes difficult because apparently it is not known where the beacon is placed and when the Bluetooth needs to be on. It can be a turn off for many people as keeping Bluetooth on for the long period of time can drain the battery of the device.

Upgraded Handsets

Your phone needs to have Bluetooth low energy hardware built in. Until recently, only iPhones with iOS7+ had BLE compatibility. Now the latest Android phones will also be compatible with BLE. In most developing countries, people still use the lower versions of operating systems; hence the power of beacons can only be leashed once these people also have upgraded phones.


Though the idea is really game changing, but no technology is perfect. In order to take advantage of all its features, we need to understand its drawbacks and pitfalls and then tackle these with the right information and the right approach! Beacons are evolving and are poised to contribute heavily in the marketing landscape. The above-mentioned issues should not deter you from adding beacons into your marketing mix. Getting a second thought? Recall the time when TV was introduced for the first time; people discarded the idea thinking, why would anyone want to sit down for long hours in front of a screen, when one can simply pick up a radio and take a walk.

Heavy School Bags vs Implementing IT in Education

Heavy School Bags vs Implementing IT in Education


There have been several instances of children complaining of shoulder, neck & back-problems on account of significantly heavy school bags, of all the things! This has been a common observation during our morning walks, when school-going children are often seen waiting for their school buses to arrive. Many a times, we see their mothers or fathers or grandparents carrying the load and waiting with them. This sight often makes me wonder where we are heading. Studies indicate that 96% students carry school bags which are more than 20% of their body weights.

Medical professionals suggest that the school bags actually should not be hanging down the kids’ backs, making it much harder for them to carry, not to miss, it could in the long run and in effect damage their spine posture, resulting in a permanent hunch. Increasing loads on the backs can result in damaging the well-defined ‘S’ curve of their backs and cause serious conditions like Scoliosis. Ideally, the shoulder strap needs to be shortened and the load needs to be balanced between the middle of the back and the shoulders. Also, the bags should have waist and chest straps, in order to have their weight evenly distributed across the body. All this for carrying such a lot stuff to school every single day.

As students graduate to their next class from Primary to Middle to High School, the subjects in their curriculum increase and so does the load on their backs. Why can’t we think of something better to resolve this? In this tech savvy age, there is a very high likelihood for preferring electronic textbooks (or e-books).

Children can use their school lockers for keeping their art & sports supplies, dictionaries, umbrellas, raincoats, etc. This can at least get some load off their backs. Heavy water bottles too can be done away with if clean & hygienic drinking water is made available in all schools.

The use of e-books needs a paradigm shift with respect to our mindsets. The variety and range of tablets available these days can easily address the problems associated with heavy school bags.

Check out some of the major advantages–

• Bright, colorful & interactive learning experience: The multimedia content (images, sound, video) has always appealed to students and inspired them to read

• Environment friendly: By not having to waste precious paper & save our ecology

• Cost effectiveness in getting the entire year’s curriculum, in addition to the reference material too – e-textbooks on tablets cost about 50-60% less than print textbooks

• The newer tablets can contain over a lack of books, more than anyone can read in a lifetime!

• Tailored content & markups- The eBook can be designed in a manner with features like markups, highlighting, pronunciation guides, etc. And supplemental pages for different levels of students, as per their needs & capabilities. In fact, the possibilities are immense!

• Sharing and collaboration among study groups

• Reduced storage space

• Up to date study content

• Enjoyment and variety

• Ease of carrying and usage

• Improve retention for students

• Lower environment impact by taking care of our ecology

CBSE in India has initiated interactive classrooms with teachers using soft-teaching material very extensively in the middle and higher classes. The diagrams (with audios & visuals) are much more info-graphically enhanced and improve teaching effectiveness as well. Plus, teachers have a wealth of supportive and interesting material to showcase to the students.

It’s imperative indeed that the hardback textbooks would very soon be a thing of the past and replaced with eBooks at almost all levels of education.

Virtual Reality: How Can It Change The Future?

Virtual Reality: How Can It Change The Future

In the course of the most recent couple of years, there has been an extensive development to deliver virtual reality innovation that permits clients to experience video and pictures in an immersive environment right from their home. Various organizations have entered the field at an extensive variety of costs and it appears that another innovative war is on. Each of the gadgets available, however, gives you an affair like anything you have had at home sometime recently.

VR Devices

There are a couple significant brands with regards to finding virtual reality hardware. Samsung, Google, and Oculus Rift are a portion of the significant contenders. Here is a brief portrayal of the items:

Samsung Gear VR

Samsung offers the Gear VR which is a decent headset for being anything but difficult to utilize. It utilizes Oculus Rift as the spine for it, yet interfaces with a Samsung Galaxy to run and show. There is a space at the front of the gadget that permits you to simply slide your Samsung Galaxy in. The one noteworthy issue with Samsung Gear VR is that it is too expensive; you can just utilize a Samsung Galaxy telephone and applications that bolster it.

Google Cardboard

Google may simply be a standout amongst the most intriguing presentations in the VR world. Google got itself tested by other tech trailblazers who were discharging costly VR gadgets. Half-tongue in cheek, Google concluded that it could deliver a prevalent item that costed less and was made out of cardboard. Eventually, Google Cardboard was conceived. Google Cardboard is anything but a device difficult to utilize and there are a wide assortment of various makers out there so you are practically ensured to have the capacity to discover one that works with your telephone.

The astounding portion of Google Cardboard is that it is truly made of a bit of cardboard and gives an unbelievable immersive 3d encounter. Like the Samsung Gear, you slide your telephone in the front of the gadget and your phone does all the work; part the screen in two so your eyes can watch everything in 3d. A whole YouTube channel as of now has an abundance of 360 degree recordings that you can utilize your make a beeline to explore through.

Oculus Rift

Oculus Rift is the organization that Kick-started their way into the virtual reality world. While different organizations had been keeping up a position of safety on their VR gadgets Oculus propelled a Kickstarter battle to make their gadgets. The battle was effectively supported, however the Rift has been being developed and pre-arrange for quite a long time. The normal dispatch is Q1 of this current year.

A portion of alternate or forthcoming contenders include:

• Sony PlayStation VR
• HTC Vive Pre
• Microsoft HoloLens
• Fove VR
• Zeiss VR One

How These Devices Will Change The World?

These virtual reality gadgets will undoubtedly change, the gaming and motion picture enterprises. Gradually, throughout the following couple of years, you will begin to be submerged in stimulation in ways that you never believed were conceivable. It will require a tiny bit of investment for improvement and shooting to totally switch over the Virtual Reality perfect innovation yet when it does you will see recreations and motion pictures as though you were really there, without outside diversions.

It will accomplish more than that, however. Here are a couple of more ways it will change the world:

Land, Design, and Development

Virtual reality hardware will permit you to see what you are taking a gander at in immersive three definitions. This implies that you can impart genuine land to individuals over the world and they can feel like they are really there, visiting the area with you. You can likewise share your digitally made arrangements like they are genuine. Envision having the capacity to stroll around that new floor plan for your home or office before you make any buys.

Body Swapping

Researchers at the Imperial College, London have been dealing with a way that the user can utilize VR gear to feel like another person. Utilizing the goggles you can see what another person sees. Electrical diodes convey the electrical driving forces over your body to permit you to try and feel what the other individual is feeling. While the framework isn’t immaculate yet, it is astounding innovation that might make us truly “stroll in another person’s shoes.”

Therapeutic Uses

VR is as of now being utilized to treat individuals around the globe for Post-Traumatic Stress Disorder and other mental issues. Virtual reality hardware permits individuals to stand up for the issues that are keeping them down or bringing about the push. It even permits mentally unbalanced individuals to find out about expressive gestures and standards. Additionally, there are individuals who are creating approaches to utilize VR innovation to practice surgery and other restorative methodology.

Worth Reading [What Virtual Reality Means To Marketing?]

Final Words

These reasons for the virtual truth are simply beginning to touch the most superficial layer in what is conceivable. As it keeps on creating and the bugs are being worked out, the entire world will begin to see the progressions from the VR innovation, taking us to new universes, both in creative energy and reality based arrangements.

Improve Your Business ROI with Beacon Apps

Improve Your Business ROI with Beacon Apps

Beacons are a technology that utilizes Bluetooth low-energy wireless technology to transmit signals which is used by the mobile softwares to trigger their own push notifications. The information is exchanged as per location, after the signal is grabbed from devices that are in  close proximity and support the sharing of information  using low-energy Bluetooth. This new innovation is a much-needed tool or app for organizations, as it can shake up travel, m-commerce, retail and some more industries.

Implementation in the Real World

The devices compatible with beacons are iPhone 4s and later, iPad mini, iPad touch (5th gen. And later), iPad 3. The same beacon technology is also supported by Android 4.3 and later. Along with these devices, this technology is being used in many other industries.

Beacons can detect the location of the devices. It can help the organization to track the location of their employees within the office premises. In addition to employee time tracking these devices can also be utilized in improving staff productivity, booking meeting rooms and more.

So, in case you possess a business and are thinking about taking advantage of this excellent innovation, here are a few thoughts that  can enable you to improve your return on investment:

Beacon for Retail Stores


Beacon applications are widely used in retail organizations since it enables clients to check details of a particular item, or details about special deals and particular offers. At the time when customers enter the store, the application will detect their device and it will even inquire as to whether they are interested in purchasing the most recent models of the same.

Beacon For Travel


Travelers who are utilizing an iOS or Android device will get important as well as relevant information relying upon their area, for example, information about places they can visit, eateries, where they can eat, or hotels where they can rest overnight.

Additionally, subsequent to checking in at the hotel, clients will begin getting updates for the latest special offers. Some low-cost organizations also send updates to clients when they reach at the airport to remind them various rules that must be followed inside.

Beacon For Automotive

With the help of beacons, customers can get traffic estimations and forecasts. They are also able to unlock their cars or perform the same actions using an additional application, for example, Silvercar.

Integrated Into LED Light

Nowadays, LED lights with Bluetooth low-energy are also available in the market. And, it appears as retailers are enjoying these new lower-energy lights since they can cut expenses.

With the invention of Beacon technology, gone are the days when people used to ask others about the specifications or the location of a particular product. Because people who use a companion app while visiting a store can find the product on the map of the store with the help of their mobile phones.

Beacon For Entertainment Industry

In case clients play their favorite game in a shop, they get virtual prizes. Likewise, when passing by a cinema, mobile clients can get data about what’s playing and in case they’re lucky enough, perhaps they can even get vouchers.

Partnerships can be made between music organizations or magazines and private or public transportation, so before clients will get an airplane or train, they will get updates on what artist to listen or which movie to watch or what novel to read.

Beacon For Personal Use

A few people forget to take out the garbage and they require somebody to remind them. By adding a beacon to the junk can and setting an alarm to “take out the waste” day by day, at a particular time, the junk will never again sit for quite a long time and decay in the waste can.

The Beacon will likewise inform clients to take their umbrella if there are chances of rain that day, and keeping in mind that they’re at home, they will not have to turn on the lights, as beacons will activate appliances. This implies when heading to the kitchen to the mobile phone in the pocket, the beacons will turn on the lights in the room.

Beacon application development can bring the desired change in the way your business/brand communicate with your customers. Be the first adapter in the industry and see your Beacon app development help your business ROI in the following couple of years.