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Mobile Apps & Business Growth: Are They Correlated?

Jul 02, 2015
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Do you & think a mobile app is suitable for large business infrastructures and reputed brands only? If so, then you are completely going wrong.

In reality, fact is totally contrary from your thinking. Mobile apps play a crucial role in the business, sales and profit maximization.

Success of a business strongly requires increasing or maintaining customer retention and loyalty. This is even more crucial for a small-sized business, as 80% of sales will be derived from your best 20% of customer base.

So how can you overlook the vitality of a mobile business app as a part of your business success strategy?

Mobile apps have completely changed the way individuals interact with businesses these days and this trend is rising progressively.

Every business is unique and hence you should always opt for a mobile app that is customized to match your business.

app-building

Before building an app for your business it’s important to be clear about your objectives, reasons of mobile app utilization and how it can deliver fruitful results (in terms of business growth):

1. All Time Customer Engagement (24/7):

According to a recent statistical report, on average U.S. smartphone owners spend more than 2 hours per day with their mobile applications.

Therefore, it is now essential for your business to be present over there so that, your products or services can be visible to your potential customers at all the time.

Another reason for getting a mobile app for your business is that people want prompt response & gratification.

Through a mobile app you can easily interact with your customers in real time & location and provide them what they require and when they require it, let’s say you can send them informative messages about:

  • Unique coupon codes or some special deals that customers can redeem.

  • New program announcement.

  • Event updates.

  • Exclusive promotions

  • Product arrivals/ New store.

  • Upcoming launches & sales.

  • Promote your business.

  • Sneak previews.

2. Direct Marketing and Brand Recognition:

As a direct marketing channel, it can perform quite well. Customer base can connect with you directly and provide general information, booking forms, prices, search features, messengers, user accounts and news feeds etc.

Push notifications are even the best way for direct brand recognition.

3. Giving Value To The Customers:

There are several means to offer value and best rewards to your loyal as well as potential customers.

You can provide best offers, seasonal sales and flat discounts via push notifications to the direct end users.

By doing so your potential customer base would go directly through your store & can take benefit.

At the same time this tactic will be valuable for your business too, because of the enhanced user engagement and increased no. of downloads.

4. Customer Engagement - Acquire Loyal Customers:

The customers are always seeking for a medium to directly reach to you and the mobile business apps can be used for the same.

The in-app advertising is receiving a great response. More & more individuals are using mobile web and mobile apps for their search queries, because smartphone devices are handy & convenient to use.

Hence, by using a flexible app interface you can get the actual user engagement.

Increase user engagement & increase traffic from your mobile app

5. Increasing Sales:

You can eventually increase you business sales by integrating mobile shopping cart or event ticket purchasing.

A mobile app is worth considering, if you sell your services or products online.

This offers your customer base the flexibility to do the similar things they would commonly have done sitting at their desks, but on their phones.

Businesses can make best use of a mobile business application to promote their business like never before with the help of functions like:

  • Messaging.

  • Photo sharing.

  • Push notifications.

  • Loyalty programs.

6. Edge Over Competitors:

With the increasing competition faced by all kinds of businesses, your business must be represented as the best. Therefore, your website and mobile app should be user friendly and responsive.

Application is must to get the user attention, because your competitors are already using it.

Conclusion:

A well-planned mobile app strategy for your business will put you ahead of your competitors as well as it will give you the convenience to directly interact with your customers on their smart phones on a daily basis & thus leads to improved brand perception & credibility.

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