So want to achieve higher sales on Amazon? Here’s the mantra to get greater product ranking. As we all know the higher the product ranking, the more profitable for the sellers. All we want is great rankings on the search engines.
In addition to selling your product on your own website, you need to have a presence on Amazon also so as to attract customers for your product just as you want your website to appear on the first search engine results page.
So if you fail to accede with the Amazon SEO, you’ll be left with lower traffic and decreased sales. Improving product visibility on Amazon requires you to understand that customers have different searching habits on Amazon in comparison to Google.
The basic idea is that a customer will be able to discover your product if the customer’s search query is compatible with one of the keywords mentioned in your product.
Things you need to know
Coming to the mantra that is going to change your product ranking- A9 algorithm. So if you want your product to be on the top, you need to begin thinking like it. The foremost thing you need to know is that Amazon SEO is different from the Google SEO.
So basically to rank your product higher you need to be relevant and to be on the point in order to increase the chances that the person searching for a particular product will purchase it. The popularity of the item also matters such as reviews and ratings are given by the customers of the same product.
Let’s get familiar with the Amazon’s A9 algorithm
The search algorithm responsible for product ranking is referred to as an A9 algorithm. The main aim of the Amazon is to increase the probability of purchasing items and the A9 algorithm does the thing. It sorts the products by considering two elements.
Performance: An item with powerful sales record will be ranked at the top in the Amazon search results.
Relevance: Based upon your keywords, it will evaluate how firmly your product matches to the keywords provided by the Amazon customers.
Increasing the Relevancy:
The product’s Title:
To give a hike to your product ranking, the crucial part of Amazon SEO is the product-title factor. You need to make your product title relevant by inducing some of the most commonly used and relevant keywords to make the product purchase skyrocketing.
What do you need to do in order to optimize your product name?
- The product name should be comprised of the brand name.
- A crystal clear explanation about what the product is meant for.
- The color and size availability of the product must be given.
- The quantity of the product-how much stock is there in the store.
Amazon backend keywords are a kind of concealed keywords that are used in the backend section of the Seller Account. These are just like “meta tags” in HTML which gives additional information about a particular listing. So basically you can include all the keywords for which you want your product to get ranked in Amazon’s search results.
Tips to fill out the backend keywords:
- Repetition should be avoided.
- Quotation marks should not be used as it will restrict the overall character count.
- The keywords must comprise of variations in spellings or synonyms.
The brand field of the products always appears on the product page and it further leads to various products of the same brand. So you need to be careful while writing the brand name of your product.
Usually, the customers have a habit of searching the products through its brand name so that is why it is important to include a true and correct name.
The way you describe your product:
The description of your product and bullet points telling important information are the two factors which can extensively rank your product higher if relevant keywords are induced into it. Here you get an opportunity to give essential info about the product and convince customers to purchase the item.
If we use the bullet points to describe the product it will be more scannable and readable for the customers. Try to list some of the benefits provided by the product in order to add value to your product description.
Look around the competitors and include the information about the product that is not provided by them.
Increasing the performance
In order to achieve an optimized Amazon SEO, it is important to understand the performance-related ranking.
Price of the Product:
The price of your product essentially affects your Amazon conversion rates. When your product listings are turning traffic into sales, this notifies the algorithm that your product is relevant to the keywords searched by the customers.
Generally, you should be focused to reach a conversion rate betwixt 10-15%, this will definitely give a boost to your product visibility.
There might be a scenario where various products in a similar category are at lesser rates than yours then two situations will take place, either you won’t be able to sell as many products as compared to the similar products or the algorithm will conclude that your product will not be sold as many as others are will be.
You will have to suffer from lower product ranking on Amazon if your product will be costly as compared to others.
After thoroughly going through the prices offered by your competitors, you should decide the price of your product accordingly.
Products that mark high-end images have higher rates of conversion according to the analysis. Including high-quality images is crucial in increasing the conversion rates which in turn results in a high ranking of your product.
This is another factor that increases the performance of the product ranking. Most of the customers rely on the reviews to purchase the product so it is relevant to consider it as a tool to increase your sales.
So the product which will have more reviews will be listed at the top of the results page on Amazon. For this you need to send follow-up emails to your customers after they purchased the product, this will increase the reviews on your product which further leads to a higher ranking of the item.
A final word-what actually the Amazon algorithm requires from you as a seller that is making the customers happy. Your product page on Amazon can be ameliorated in a number of ways but all the factors have two things in common- performance and relevance.
If you make your product ranking higher by using these two functionalities, then consequently you will see a revolution in terms of your search rankings, sales and conversion rates.