Learn How Free Apps Make Money!!!

How Do Free Apps Make Money

Mobile apps are now one of the major sources of income and communication for every type of businesses. If you don’t have a mobile app till now, then you must be baffling with how to make it and how to monetize it.

Do you worry fellas, we’ve got you covered.

By the means of this post, we will provide you every single detail about how you can monetize a free app and generate crucial revenue for your business.

However, before we dwell any deeper, you should know how businesses made money in the past with free mobile apps without ads or with just an app idea.

You might be wondering what you will get from this post. Kindly have a look in this section and you will have an idea what you will learn here from this post.

Create an app for free and make money

There are some strategies which other enterprises follow to earn money from their free mobile app. Let’s have a brief look at them.

  • Advertising
  • Email marketing campaigns
  • Subscription methodology
  • Sponsored content
  • In-app purchases
  • Upselling freemium content
  • Amazon Underground
  • Collecting and Selling data
  • Affiliate income

Tools you can use to monetize free apps:

  • In-app advertising tools
  • In-app advertising for mobile game
  • The Freemium model of app monetization
  • In-app video advertising

See, there are ample of tools which can be used to monetize your free mobile app. So, without any further ado, let’s get you started…

The App Market Overview

The App Market Overview

The market as you can see is hot!!! Very hot indeed, currently the market is flooded with apps whether it is in the Android app market or in the iOS app market. The experts believe that by 2020 the amount will be doubled. So by now if you don’t have a mobile app, you better start looking for one before your business is left behind.

Paid Apps VS Free Apps

Paid Apps VS Free Apps

You can clearly see here in these graphs that over 90% of mobile apps in the market are free of cost. In the coming years, the figure is expected to increase even more. Here is another stat that shows how free apps and paid apps are collecting revenue in recent years.

free-paid

As you can see the market for paid apps is still below the revenue generated by the free apps in the market. It is quite clear that how you can make money even from a free mobile app. There is a report of Gartner which suggested that customers spend 24% more when it comes to in-app purchases rather than purchasing an entire app.

So, these stats clearly show that free mobile apps have the potential to generate more revenue than that of paid apps. Let’s discuss some of the ways through which you can generate revenue for your business by the means of free mobile apps.

How do Free Apps Make Money?

In this section, we will discuss which revenue models you should use to make money with free mobile apps. Let’s get started,

·  The Advertising Model

The mobile advertising revenue model was always a successful and fruitful endeavor for the businesses. Till now 7 out of 10 businesses choose this model to generate revenue with their free apps. According to the Sweet pricing stats, over 32% of people use only in-app ads for revenue generation. There are many methods through which you can get paid such as,

  • Get paid per impression.
  • Get paid on per click (relatively high than impression costs)
  • Get paid on per install of the advertised app.

Now, let’s have a look at how many types of formats are there in mobile app advertising.

  1. Interstitial Ads
  2. Banners or display ads
  3. In-app video ads
  4. Native Ads

native-ads

Using a mix of ad formats and placement can generate maximum revenue to developers and engagement to users.

playable ads

With these stats, you can see how the business can generate the desired revenue from free mobile apps. You can choose at your convenience how you want to generate revenue. You can make money with an app idea, or by per downloads. Just make sure that you made a clear strategy for that and then comply accordingly.

·   Sponsorship

Sponsorship is another revenue model which turned out to be successful in recent years. However, there is a catch in this revenue model. Finding the right funder is quite challenging but once you find one, the flow of cash will be even. In the sponsorship model of revenue, there are a few types you should know about.

  • Agreed revenue split generated by the app.
  • Monthly sponsorship fee paid by funder for app maintenance or use.

·  In-app Purchases

In-App-Purchased

In-app purchases provide an ability to sell a variety of virtual items directly from your app — including extra bonuses, premium content, game currency, and goods or unlock game levels.

The strategy falls into categories:

  • Consumable – a product that can be purchased and used once within the app. Example: virtual currencies.
  • Non-consumable – a featuring product bought for permanent usage, that does not expire. Example: new game levels or maps.
  • Subscriptions are used to unlock features and content for a limited period. Example: annual news subscription.

50% of the leading apps use in-app purchases a stream of earnings and the model is expected to dominate in the next years. It is commonly preferred among game developers, mostly due to digital money, used by users to purchase in-app content or to unlock new levels. That is more, half of the games provide more than one virtual currency- ‘coins’, ‘gems’ or ‘gold’.

·  Collecting and Selling Data

Well, this is probably not the most widespread and ethical way of app monetization (and that’s great), but collecting and selling personal data still remains one of the effective approaches to turn a profit.

Some companies that offer free mobile apps sell their databases to third parties. The information may contain user’s email address, social media accounts, and personal preferences.

Apps generate a lot of data in terms of user behavior, which is highly desired by those who are in different research fields.

So app developers can sell this kind of information to the researchers and make quite a good return of money. Actually, there are two ways to earn on selling data: track what users do and sell data to outside companies or use the raw data itself for your own purposes.

From a marketing point of view, companies want to pay to display ads to the most relevant audience possible; while on the flip side, far not each service can gather the same data as Facebook or Google does. Nevertheless, if your app is able to gather relevant data, then you may have a way to profit from it.

Concluding Remarks

There are a lot of effective ways to monetize free apps, but it will take some planning and well-rounded marketing strategy. Advertising is still holding the leading position as app monetization method, with 65% of all apps on the market. Still, developers use app monetization mix: in-app purchases and ads.

App publishers should do a market research, define target users, and check other app developer’s success stories. The main challenge is to get awareness, acquire loyal users and choose the right revenue model. Developers should plan more targeted ad campaigns to promote the app and its releases, constantly provide updates on features, use more blended and unique revenue models to deliver value to users. This will lead to greater profits and help keep your customers satisfied.

Everything You Need to Know about eScooter App Development [A Comprehensive Checklist]

Everything You Need to Know about eScooter App Development

Technology is changing the way of everything around us. Transportation is one of the fields which is experiencing most of it. There are more than many ways; our modes of transportation have grown with the inception of technology. From the discovery of the wheel to the discovery of motor engine, technology has revolutionized our travel arrangements. Now, at its zenith where the engine needs fuel, the tech enthusiasts come up with a formidable solution that can save both time and nature.

E-Transport is the new avatar of transportation!!!

You mustn’t surprise if you are roaming on the streets of San Francisco, San Diego, or Los Angeles and you spot loads of E-Scooters hissing by. You might see them literally everywhere, parked randomly near sidewalks and furniture lanes.

All these dockless E-Scooters are the innovative idea of start-ups like Spin, Bird, and LimeBike. Being the part of an on-demand economy, you can rent these e-scooters with your phone application for $1 plus 15 cents per mile. There is no hard and fast rule in renting these scooters. You can simply check where these scooters are located from the app, pay up and take the ride and then park it simply in the designated parking zone of your area (Neat, isn’t it?).

What is there for you?

I know, as a business owner, you might be wondering that what help does it will provide you.

Here comes the first suggestion,

Start your own E-Scooter Mobile Application and get on with your business.

Will this idea pay off you ask?

Yes, it certainly does, recently LimeBike raised about $250 Millions. Its exclusive competitor Bird raised the funds up to $1 Billion. And the bummer is neither of the company is 2 years old!!!

So, what do you think?

Let’s stay on our course!!!

Here I will disclose some of the strategies that will help you in building a robust E-Scooter application if you decided to jump into the business. What features you must have in your application and what strategies you can adapt to make your E-Scooter Business successful.

Without any further ado, let’s get started,

Why Is Everyone Going Crazy Over Electric Scooters?

First thing, people have a mixed feeling for electric scooters. Some of them are excited for them while some of them are declaring them foul. There is a segment of people who actually think that people might get hurt as there are many areas where the E-Scooters are not allowed but people are taking them there and will eventually get hurt.

In my view, it is the responsibility of the E-scooter rider, not the ride. It will be safer if the rider sticks to the local laws and stick to the bicycle lane at least. Yes, it is a fact that people tend to choose sidewalks for the shorter route but that route will also include the risk of hurting someone or being hurt.

These E-Scooters are so popular because of the cost as well. They are way too cheaper than Uber taxis. So, people do love cheaper mode of transport. It makes E-Scooter an impressive source of business in the nearing future.

What do you think about that? There are some features which you must add to successfully pull off this business. Let’s discuss them in detail,

 

Features You Must Have If You Want to Develop an E-Scooter App

Yes, I agree that there are no hard and fast rules for developing an E-Scooter App, however, you must make sure that you serve your audience with all the essential features. In this section of the post, you will learn some of the best features that will help you in presenting better services to your audience.

·  Directs Users to Unlock & Reserve the Scooter Nearby

In order to transmute exchange, there is a principal feature which is very hard to ignore. While developing the mobile app you want your audience to be guided to unlock and reserve the nearby scooter. When your user wants a ride, he can simply locate a ride online and reserve them. This feature may seem naïve but most of the time business owners overlook these features and in the end, pay with the price of their business.

E-Scooter tycoon Bird uses such a feature which eases their customers in finding the scooters. They believe that a mobile app must be organized and simple. It is the only way to persuade customers to book a ride.

·  Start the Ride by Just Scanning the Barcode within the App

There is a significant increase in the adoption of e-scooters by the customers. So, when you are developing a mobile app for your e-scooter business there is a feature you must have. It is the barcode scanner which will enable the user to book a ride and get on with it.

As I said earlier, a simpler app is always better. This simple feature will ease your customers to book the ride easily. The Bird App uses the QR code scanner for their customers to book a ride. It increases the convenience of their customers which clearly reflects on their ROI.

·  Allows Users to End Their Ride by Locking the E-Scooter Using the App

The third most important feature you don’t want to miss is that your user can safely lock the e-scooter after their ride using your mobile app. It is a security feature which will give your user a peace of mind. It doesn’t matter where they park the scooter, their app can easily lock and unlock the ride. So, if you want to develop an e-scooter app, then you must add this feature.

·  Safety Campaigns to Guide the Users for Riding Safe

Safety of your customers must be the top priority of your company. To ensure that, you must add a feature that can help your customer to understand how crucial safety precautions are. It also must include how to take the ride and how to drive and park the e-scooter safely. It may not affect your ROI but it surely will ensure the safety of your customer.

 

Now, let’s move to strategies that will help you in developing your e-scooter business and streamline your growth.

 

Strategies You Must Adapt To Pace Up Your Growth

In this section of the post, I will introduce 3 rudimentary strategies that will help you in your e-scooter business. These strategies are well tried and tested by some of the greatest E-Scooter franchises. Let’s discuss them in detail.

Here you go,

 

·  Provide More Convenient Transportation Choice Along With Safety

One of the strategies behind the success of LimeBike is to provide the highest rate of convenience and safety in transportation.

When it comes to convenience, there is no option that can beat the convenience provided by the e-scooter apps. And, the convenience comes with a slew of features like nearby bike option and easy-to-operate. After each ride, the fare will be automatically charged online. It means riders can enjoy the cashless ride. In this way, convenience is one of the dominant factors behind the success of e-scooter companies.

Therefore, if you are planning to create e-scooter apps like LimeBike or Bird, then providing “convenience” to riders to book e-scooter can surely help your startup to stand-out.

·  Provide an essential feature like precise location tracking

Being a startup, you need to take extra attention to the quality of vehicles, and they must be durable for a long run. Also, they would not create hassles for riders while using them. Thus, you need to plan to build your own customized e-scooter mobile app solutions for your users.

You need to provide a smooth, sturdy, and safe ride with the easy controls. And, if you are planning to create a ride-sharing app like Bird or Skip, then it is important to provide an essential feature like precise location tracking. By providing such a feature, it could help them to drive and park their vehicles in a safe manner.

·  Solutions for Urban Mobility with Technology

First of all, you need to identify the urban traffic problems to conquer urban traffic. In short, urban traffic is shorthand for stress, frustration, and time not spent actually living. To face increasing congestion in major cities, urban mobility is in demand for transformation.

The challenge is not just to find something that is eco-friendly and easy-to-use but also adaptable to consumers’ needs and can be shared between app users. All these challenges can be addressed in several ways.

Being a startup, you need to think to add more valuable features, which can make your business more attractive to your app users. Some features like schedule the ride that helps riders to book rider in advance if they are in hurry.

 

Winding It Up

So, what do you think about that? Let’s discuss that in detail. Seasia Infotech is apt in mobile app development. We can help you in building an app that will skyrocket your E-Scooter business. So, what do you think about it? Mention that in comments and I will get back to you. Adios for now!!!

Top Mobile App Development Trends That Will Rule in 2018

Top Mobile App Development Trends That Will Rule in 2018

Smartphones have turned into an inseparable part of our life. Getting up with a morning alarm, using Whatsapp, reading news, listening to music, viewing YouTube videos, replying emails, updating project status and so on, everything is flawlessly executed from our smartphones.

2017 was a remarkable year for application development. And now when a new year is at our doorsteps, it will surely bring some of the new trends in mobile application industry. To beat the competition, being an application development organization, we have collected a list of few trends that are surely going to rule in the year to come. So, without even wasting a single minute, let’s dive into the sea to get an idea of upcoming trends.

AMP (Accelerated Mobile Pages)

Today, in this busy world, no one has patience and time. With the innovation of AMP, the loading speed of page on mobile will become really quick. Apart from this amazing trend, another phenomenal function announced by Google is isolated search index only for mobile web. Looking from the SEO perspective, this can change the whole application development approach. AMP will empower the engineers to develop quick loading websites and mobile applications. This will decrease bounce rates and increase performance level over numerous mobile devices.

Blockchain

block-chain

This trend is still in existence and is going to continue in 2018 as well. In fact, it is going to stay for a long time. Blockchain applications are a record of organization’s details recorded as blocks whether it is bitcoins or transaction history. None of these records can be changed without changing all the consequent blocks alongside the collusion of the network. Blockchain application development can be a good way of putting your competitors aside if they haven’t worked on the trend.

Artificial Intelligence and Machine Learning

Applications have started learning user’s preferences these days and are getting even smarter. Take any of the departments, cyber security, virtual personal assistant, IOT, everyone is turning their way towards machine learning and AI. It is being said that AI market is expected to experience revenue development of up to $47 billion by the year 2020.

Predictive Analysis

This trend is presently being implemented in various organizations such as Apple, Facebook, Google, IBM and also by a few other tech giants of the industry. This trend is about predicting the future results by incorporating machine learning and AI. Know the future analysis of your business by considering the present information and market outputs.

Cloud Tech

cloud

Haven’t integrated Cloud Tech in your development procedure yet? Do it now! You can’t pass 2018 without Cloud tech. Out of all the major advantages of cloud tech, some are streamlined operations, decreasing equipment and facilitating, expanded application storage capacity and improved profitability and collaboration. If you expect to work with your application faultlessly, start using cloud tech ASAP.

Mobile Payment

mobile-payment

There has been an immense shift to the m-commerce with the boost in e-commerce applications and mobile banking. This has been supported more with Apple Pay and Google Wallet. This trend was also followed in 2017 and is expected to get stronger in 2018.

Android Instant Apps

Instant applications are essentially native applications which work like websites. Instant apps are exceptionally helpful that works significantly in getting more users. The need for application installation is eliminated, which in turn eliminates the barrier between applications and web. It runs easily on all Android versions and is additionally simple to share.

Lazy Loading

Many of the times clients abandon the application or website when pictures take too long to load. With lazy loading trend, this would not be acceptable. Now, pictures will be loaded just when turning on the page. Smart, isn’t that so? Bounce rate will decrease and conversion rate will increase with this rule.

AR and VR

Consider the Google and Apple events that occurred this year, both revealed integration in AR and VR. This obviously means next-generation applications, especially the gaming apps are all about VR and AR. The tech experts are expecting to produce revenue of $150 billion by the year 2020.

Edge Computation

The blast of IOT has made an inclination of intuitive computing technologies. Edge calculation is the way out for this. It essentially pushes the information, apps and computing powers away from its centralized point to the logical extremes of the network. A lot of tech giants have just begun putting resources into the hardware and software in edge computing.

Business Bots

The utilization of Chatbots is not in ample nowadays. But, mark my words, 2018 will encounter a gigantic adaption of the same.

Mobile application development trend is about to grow even more in 2018. So, app developers, buckle your boots, analyze the trends and start working on it.