Tactics to Escalate Your Growth through Facebook Ad Campaigns

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Over a year now, the most profitable and fastest growing traffic source that our clients are using is to drive sales for Facebook advertising. And if the Facebook’s ad revenue growth is anything to go by, we’re not the only ones who are spending more on Facebook ads.

According to a survey conducted in 2016, the advertising revenue jumped from $3.3 billion to 5.2 billion in the first quarter. This exponential growth describes that a majority of the advisors are spending more because they are making more.

As a SMO service provider, we have seen the same process and expected different results, by picking up a few techniques that can be applied to the most campaign ideas to increase your chances of success.

Tactics for Facebook Ad Campaigns

1. Focus on sales, not on shares

By using Facebook, you can expect to get a certain number of likes, shares and clicks. These numbers are misleading; making you think that your campaign is more effective than it is in actual. The number which doesn’t lies is sales.

Regardless of the engagement metrics, the sales numbers are the ones that really matters. This doesn’t mean that you ignore the engagement metrics; because they are an indicator of interest in something that you’re doing right. You need to match up the ads with the revenue, to better understand what is working and what is not.

2. Ads are built using information

Starting with an idea is reliable, as some individuals make logical mistakes while crafting an ad. A sound concept doesn’t mean it will result in success. You need to start with information first and then step by step build the ad.

For instance, before starting with a product, make sure to understand the demographics that comprise the target. Then you need to form your value proposition all before you even start to work on designing the actual advertisement. Creative ideas that you are assuming can be fantastic and target audience shares your exact view point rather than the actual data.

3. Make a strong offer

The offer itself is very much important. This might seem impossible, if you once look at the concept from the proper angle, there is a sensitive issue that takes place where the target audience, parents, can see how they can help each other while buying something. Most of the individuals like to spend money, it is just a matter to think that buy what that you can offer is their idea. The good copy isn’t important, but without a strong offer it loses some of its power.

4. One-up your competitors

As a SMO Service Provider Company, our main goal is to provide strong offer than your competitors. Firstly, analyze your competitor’s work and after that launch a campaign that is just slightly better than you competitor offer.

The end result is that digital marketing is not an easy task to perform. If you are using Facebook for marketing, then you must craft successful campaigns that earn more money. One of the best way is that you can do is by undertaking the above aspects for making a Facebook ad campaign that works, which we outlined today and incorporate them into success, that helps in increasing the end result of your next campaign.

We have seen the same process fetch difference results, by picking up a few techniques that can be applied to any social media channel to increase your chances of success.

Facebook undeniably is among the best sources of fetching traffic and engagement, followed by YouTube, Instagram, LinkedIn and Twitter (learn how Twitter can help in increasing engagement).

Get in touch with us today for more insights!

Facebook for business

Facebook for business

Facebook is the leading social networking site through out the world. But there is another side of Facebook which is increasing its presence across the web and that is Facebook’s opportunities for business. Through this media business can be reached over billions of people. It will target  the right population and we can have direct communication with them. Using Facebook for business purpose can be advantageous in various factors. Facebook is very popular and can generate business traffic. There are millions of active users on facebook that logged in daily so business opportunity for facebook cannot be ignored . It is a free way to improve your online presence. It is a great opportunity to improve your online presence. Now most of the business owners market their products through facebook.

Through facebook targeted audience can reach you, as active users check their facebook account a couple times a day. Message can be delivered to large portion of audience daily. It keeps the owner alert for advertising awareness and daily promotion .

Three steps to build your business using Facebook:

1) Branding – While marketing on facebook it is necessary to establish a strong visual image and will help you to stand out from crowd and leave a long lasting impressions on your nearer audience.
a) Upload the picture of your company logo.
b) Write a short bio that can be used to describe who you are and what you do .
c) Fill out details on your information page to let people know about yourself and mix this with both professional and personal details to create a real life persona.

2) Networking – Join business groups and start talking to people with similar interests and business ideas. It will helps you in building relationships with people and sway them for mutual benefit . Networking is where social sites like Facebook are all about so get in there and make yourself heard. Facebook is a great place to build your business but with so many opportunities it’s easy to get distracted and lose focus on the task. Remember, if you are using Facebook for business then that’s exactly what you should do. Don’t play around and don’t get lost looking at the next cute profile picture that comes your way or your business plan and your future profits will go out the window.

3) Content creation – A lot of people miss the opportunity to provide information about their business and promote this content on Facebook. This is simple and very powerful and great way of positioning your business as leaders in the industry.

At last, if you are looking for success on the internet and want to gear towards improving your online business then business through facebook is the right track.