Tactics to Escalate Your Growth through Facebook Ad Campaigns

Tactics to Escalate Your Growth through Facebook Ad Campaigns

Over a year now, the most profitable and fastest growing traffic source that our clients are using is to drive sales for Facebook advertising. And if the Facebook’s ad revenue growth is anything to go by, we’re not the only ones who are spending more on Facebook ads.

According to a survey conducted in 2016, the advertising revenue jumped from $3.3 billion to 5.2 billion in the first quarter. This exponential growth describes that a majority of the advisors are spending more because they are making more.

As a SMO service provider, we have seen the same process and expected different results, by picking up a few techniques that can be applied to the most campaign ideas to increase your chances of success.

Tactics for Facebook Ad Campaigns

1. Focus on sales, not on shares

By using Facebook, you can expect to get a certain number of likes, shares and clicks. These numbers are misleading; making you think that your campaign is more effective than it is in actual. The number which doesn’t lies is sales.

Regardless of the engagement metrics, the sales numbers are the ones that really matters. This doesn’t mean that you ignore the engagement metrics; because they are an indicator of interest in something that you’re doing right. You need to match up the ads with the revenue, to better understand what is working and what is not.

2. Ads are built using information

Starting with an idea is reliable, as some individuals make logical mistakes while crafting an ad. A sound concept doesn’t mean it will result in success. You need to start with information first and then step by step build the ad.

For instance, before starting with a product, make sure to understand the demographics that comprise the target. Then you need to form your value proposition all before you even start to work on designing the actual advertisement. Creative ideas that you are assuming can be fantastic and target audience shares your exact view point rather than the actual data.

3. Make a strong offer

The offer itself is very much important. This might seem impossible, if you once look at the concept from the proper angle, there is a sensitive issue that takes place where the target audience, parents, can see how they can help each other while buying something. Most of the individuals like to spend money, it is just a matter to think that buy what that you can offer is their idea. The good copy isn’t important, but without a strong offer it loses some of its power.

4. One-up your competitors

As a SMO Service Provider Company, our main goal is to provide strong offer than your competitors. Firstly, analyze your competitor’s work and after that launch a campaign that is just slightly better than you competitor offer.

The end result is that digital marketing is not an easy task to perform. If you are using Facebook for marketing, then you must craft successful campaigns that earn more money. One of the best way is that you can do is by undertaking the above aspects for making a Facebook ad campaign that works, which we outlined today and incorporate them into success, that helps in increasing the end result of your next campaign.

We have seen the same process fetch difference results, by picking up a few techniques that can be applied to any social media channel to increase your chances of success.

Facebook undeniably is among the best sources of fetching traffic and engagement, followed by YouTube, Instagram, LinkedIn and Twitter (learn how Twitter can help in increasing engagement).

Get in touch with us today for more insights!

Facebook for business

Facebook for business

Facebook is the leading social networking site through out the world. But there is another side of Facebook which is increasing its presence across the web and that is Facebook’s opportunities for business. Through this media business can be reached over billions of people. It will target  the right population and we can have direct communication with them. Using Facebook for business purpose can be advantageous in various factors. Facebook is very popular and can generate business traffic. There are millions of active users on facebook that logged in daily so business opportunity for facebook cannot be ignored . It is a free way to improve your online presence. It is a great opportunity to improve your online presence. Now most of the business owners market their products through facebook.

Through facebook targeted audience can reach you, as active users check their facebook account a couple times a day. Message can be delivered to large portion of audience daily. It keeps the owner alert for advertising awareness and daily promotion .

Three steps to build your business using Facebook:

1) Branding – While marketing on facebook it is necessary to establish a strong visual image and will help you to stand out from crowd and leave a long lasting impressions on your nearer audience.
a) Upload the picture of your company logo.
b) Write a short bio that can be used to describe who you are and what you do .
c) Fill out details on your information page to let people know about yourself and mix this with both professional and personal details to create a real life persona.

2) Networking – Join business groups and start talking to people with similar interests and business ideas. It will helps you in building relationships with people and sway them for mutual benefit . Networking is where social sites like Facebook are all about so get in there and make yourself heard. Facebook is a great place to build your business but with so many opportunities it’s easy to get distracted and lose focus on the task. Remember, if you are using Facebook for business then that’s exactly what you should do. Don’t play around and don’t get lost looking at the next cute profile picture that comes your way or your business plan and your future profits will go out the window.

3) Content creation – A lot of people miss the opportunity to provide information about their business and promote this content on Facebook. This is simple and very powerful and great way of positioning your business as leaders in the industry.

At last, if you are looking for success on the internet and want to gear towards improving your online business then business through facebook is the right track.

Now Use Facebook at Work with Facebook at Work

Now Use Facebook at Work with Facebook at Work

The wait for all social networking enthusiasts, Facebook freaks is over as the giant releases the iPhone and android app “Facebook at Work” today. With this release Facebook aims to become part of user’s professional work as well. The application allows the businesses to create their own social networks amongst their employees that will look and work like Facebook itself but in different manner. There will also be a feature provided for this to be accessible from the Facebook web application.

The concept isn’t afresh in the market with big players like Microsoft, LinkedIn have already launched applications like Yammer, Socialcast, Convo to tackle the social enterprise network space. With nearly 8M user base of Microsoft’s Yammer, Facebook is sought to have tough competition in surpassing the Yammer’s user space but on the same side its already hit social networking platform will give it an edge and act as a catalyst in making employee favorite.

Lars Ramussen, the engineer director at Facebook who is heading the application, says that Facebook has effectively been working on Work for the last 10 years, because it is based on what Facebook’s own employees have been using to communicate with each other, pass on news, plan meetings and share documents. That long-time use and Facebook’s familiarity to all of us are part of what makes Facebook confident that it can carve a place for itself in a market that already is very crowded. Facebook at Work’s strength is that we’ve spent ten years and incorporated feedback from 1 billion active users, he says. All of that is embedded now in the same product but adapted for different use cases.

Let’s see the couple of key points about the service that Facebook has to offer:

a) Pricing

The detail on pricing however is not confirmed yet. In most of the cases enterprise apps work on the paid model, but in my opinion, Facebook will keep it free and drive its revenue from the ads the way it has been doing till date. By giving it free of cost would add more users to its wider network. To remove ads from the application, there could be a chance that the enterprise might have to shell out bucks from their vault.

b) Working

The working of the application will have the traditional method wherein employers will create separate log ins for their employees to user with their work accounts or can associate the app with their other profile to access everything in one place. This enables them to login in both the application at the same time and the beautiful thing is that the content won’t intermingle with both accounts.

With such a large number of web application providers rivaling, both at home and at work, Facebook was left with no other choice but to enter to the enterprise. The organization has demonstrated an unbeatable capacity to wire individuals’ close to home lives and online lives. In the event that it can do same for our work lives, that is no less than eight more hours we spend stuck to Facebook. Which is precisely what Facebook trusts we’ll do.