Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

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Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

What Virtual Reality Means To Marketing?

What Virtual Reality Means To Marketing

VR Technology has always been a cool and fun idea. We all have seen it in movies and televisions, where the driver consumer thirsts for the level of immersion that leads the characters experience while using it. Finally that fun idea has turned into an actual reality. Since the splash of functional VR has hit, website development companies have been taking a hard look at the virtual reality to see what exactly VR means for marketing. Let’s dive deeper into this subject:

Where VR is today

Virtual reality has progressed from the ‘cute’ technical phase to the ‘interesting-possibilities’ phase, as the technology has made significant advances over the past few years. It all started when Facebook launched the Oculus Rift in 2012, which was then followed by Google’s release of Cardboard in 2014, Samsung’s Gear in 2015 and PlayStation’s VR in 2016 with HTC’s Hive.

At present, there are more than 40 million VR users all around the globe. The Google Cardboard app has been downloaded over 10 million times and there are over 250 VR apps on Google Play. Most of the VR headsets sold are geared to work with mobile devices.

Marketing ad numbers look fantastic at the moment with both install rates from ads and ad success rates with over 1000% of mobile. However, these numbers need to be measured with a grain of salt since the experience is so new, people are more inclined to check everything out as compared to how many people presently tune ads out on mobile devices and computers.

As it stands, VR market is growing at a stupendous speed and has a lot of interest from consumers, including a large segment of Gen Z. From the marketing perspective, VR should look like a freshly wrought field that is just waiting to be sown.

How can marketing fit into VR?

Marketing and virtual reality idyllically will combine in the same way that video content and marketing did. In some ways, VR is a glorified version of that medium. Thus we can draw some parallels on how it can be used.

To be fair, some businesses will not need to worry about VR. For some businesses, the idea of VR will not decode into something useful for their brand because their audience would not want or need to see them in the VR world.

With that being said, here are some ways VR can and should be used to help in marketing products or services:

VR Instructions: VR Instructions sport instructions of all types, how-to style videos or anything that currently exists as an instructional video has the ability to become better via virtual reality.

VR Tours: Businesses that fall under the hospitality genre such as hotels, theme parks, or wineries can all look at VR as a way to give customers the perfect tour to showcase what your business has to offer.

VR Conferences: If you are hosting a live speaking convention, you can now allow other people to enjoy it through virtual reality.

VR Content: Video content is something that is currently being digested by users, who can upgrade to VR content or at least should consider as something to be upgraded.

If you are planning to use VR, the main thing to remember is that you should be aiming to provide a complete experience for a user that is better than how they can currently digest content. That means being more immersed, have the ability to see and explore everything you offer, and have a sound that matches up properly.

You don’t want others to feel like you have provided them some cheap content that is being utilized simply because it is VR. Instead, they should feel the experience is better than what they could find in a two dimensional offering.

Summing Up
The bottom line is that Virtual Reality has gone from the fantasy stage to a reality that is really exciting. Now that the technology is permanently involved with our imagination enough to make this useful, it is a matter of determining the best means to apply the tech to a business situation in a pleasing, impressive manner. How well we can do that eventually will show what VR can mean to marketing.