Learn How Free Apps Make Money!!!

How Do Free Apps Make Money

Mobile apps are now one of the major sources of income and communication for every type of businesses. If you don’t have a mobile app till now, then you must be baffling with how to make it and how to monetize it.

Do you worry fellas, we’ve got you covered.

By the means of this post, we will provide you every single detail about how you can monetize a free app and generate crucial revenue for your business.

However, before we dwell any deeper, you should know how businesses made money in the past with free mobile apps without ads or with just an app idea.

You might be wondering what you will get from this post. Kindly have a look in this section and you will have an idea what you will learn here from this post.

Create an app for free and make money

There are some strategies which other enterprises follow to earn money from their free mobile app. Let’s have a brief look at them.

  • Advertising
  • Email marketing campaigns
  • Subscription methodology
  • Sponsored content
  • In-app purchases
  • Upselling freemium content
  • Amazon Underground
  • Collecting and Selling data
  • Affiliate income

Tools you can use to monetize free apps:

  • In-app advertising tools
  • In-app advertising for mobile game
  • The Freemium model of app monetization
  • In-app video advertising

See, there are ample of tools which can be used to monetize your free mobile app. So, without any further ado, let’s get you started…

The App Market Overview

The App Market Overview

The market as you can see is hot!!! Very hot indeed, currently the market is flooded with apps whether it is in the Android app market or in the iOS app market. The experts believe that by 2020 the amount will be doubled. So by now if you don’t have a mobile app, you better start looking for one before your business is left behind.

Paid Apps VS Free Apps

Paid Apps VS Free Apps

You can clearly see here in these graphs that over 90% of mobile apps in the market are free of cost. In the coming years, the figure is expected to increase even more. Here is another stat that shows how free apps and paid apps are collecting revenue in recent years.

free-paid

As you can see the market for paid apps is still below the revenue generated by the free apps in the market. It is quite clear that how you can make money even from a free mobile app. There is a report of Gartner which suggested that customers spend 24% more when it comes to in-app purchases rather than purchasing an entire app.

So, these stats clearly show that free mobile apps have the potential to generate more revenue than that of paid apps. Let’s discuss some of the ways through which you can generate revenue for your business by the means of free mobile apps.

How do Free Apps Make Money?

In this section, we will discuss which revenue models you should use to make money with free mobile apps. Let’s get started,

·  The Advertising Model

The mobile advertising revenue model was always a successful and fruitful endeavor for the businesses. Till now 7 out of 10 businesses choose this model to generate revenue with their free apps. According to the Sweet pricing stats, over 32% of people use only in-app ads for revenue generation. There are many methods through which you can get paid such as,

  • Get paid per impression.
  • Get paid on per click (relatively high than impression costs)
  • Get paid on per install of the advertised app.

Now, let’s have a look at how many types of formats are there in mobile app advertising.

  1. Interstitial Ads
  2. Banners or display ads
  3. In-app video ads
  4. Native Ads

native-ads

Using a mix of ad formats and placement can generate maximum revenue to developers and engagement to users.

playable ads

With these stats, you can see how the business can generate the desired revenue from free mobile apps. You can choose at your convenience how you want to generate revenue. You can make money with an app idea, or by per downloads. Just make sure that you made a clear strategy for that and then comply accordingly.

·   Sponsorship

Sponsorship is another revenue model which turned out to be successful in recent years. However, there is a catch in this revenue model. Finding the right funder is quite challenging but once you find one, the flow of cash will be even. In the sponsorship model of revenue, there are a few types you should know about.

  • Agreed revenue split generated by the app.
  • Monthly sponsorship fee paid by funder for app maintenance or use.

·  In-app Purchases

In-App-Purchased

In-app purchases provide an ability to sell a variety of virtual items directly from your app — including extra bonuses, premium content, game currency, and goods or unlock game levels.

The strategy falls into categories:

  • Consumable – a product that can be purchased and used once within the app. Example: virtual currencies.
  • Non-consumable – a featuring product bought for permanent usage, that does not expire. Example: new game levels or maps.
  • Subscriptions are used to unlock features and content for a limited period. Example: annual news subscription.

50% of the leading apps use in-app purchases a stream of earnings and the model is expected to dominate in the next years. It is commonly preferred among game developers, mostly due to digital money, used by users to purchase in-app content or to unlock new levels. That is more, half of the games provide more than one virtual currency- ‘coins’, ‘gems’ or ‘gold’.

·  Collecting and Selling Data

Well, this is probably not the most widespread and ethical way of app monetization (and that’s great), but collecting and selling personal data still remains one of the effective approaches to turn a profit.

Some companies that offer free mobile apps sell their databases to third parties. The information may contain user’s email address, social media accounts, and personal preferences.

Apps generate a lot of data in terms of user behavior, which is highly desired by those who are in different research fields.

So app developers can sell this kind of information to the researchers and make quite a good return of money. Actually, there are two ways to earn on selling data: track what users do and sell data to outside companies or use the raw data itself for your own purposes.

From a marketing point of view, companies want to pay to display ads to the most relevant audience possible; while on the flip side, far not each service can gather the same data as Facebook or Google does. Nevertheless, if your app is able to gather relevant data, then you may have a way to profit from it.

Concluding Remarks

There are a lot of effective ways to monetize free apps, but it will take some planning and well-rounded marketing strategy. Advertising is still holding the leading position as app monetization method, with 65% of all apps on the market. Still, developers use app monetization mix: in-app purchases and ads.

App publishers should do a market research, define target users, and check other app developer’s success stories. The main challenge is to get awareness, acquire loyal users and choose the right revenue model. Developers should plan more targeted ad campaigns to promote the app and its releases, constantly provide updates on features, use more blended and unique revenue models to deliver value to users. This will lead to greater profits and help keep your customers satisfied.

5 Things to Avoid While Developing Your Next Mobile App

5 Things to Avoid While Developing Your Next Mobile App

Mobile Apps have turned into a fundamental part and influencing our daily lives. As a passionate application developer, a winning app idea is something you should start with. However, an idea alone is not enough until you implement it with proper development tactics and guarantee audience engagement through adequate marketing measures.

Even if you think that your idea has the potential to develop an app like “Subway Surfer” or “Evernote”, you have to put that thought into definitive actions through application development process. Even if you are building an app for sales purpose or for extending your web presence only, you have to deliver the application with excellent features, engaging design and vigorous marketing.

With a large number of applications battling each other for discoverability crosswise over different application marketplaces, flawlessness and proactive engagement remains the key to guarantee success. In this regard, it is constantly essential to stay away from certain mistakes that can spoil your efforts.

Let us describe here five regular slip-ups that every application developer should stay away from at any cost:

1. Developing for Several Platforms

Most importantly, it is smarter to concede that each consequent application which is ready to be released faces enormous competition from a huge number of applications in the market, to be specific Google Play and Apple App Store. These two platforms enjoying the biggest share of market presence are focused by most engineers including the experienced and growing ones.

Because of the tremendous cost and efforts associated with building and advertising an application for any of these application marketplaces, it is advisable to build an app for only one platform at a time. When you concentrate on the single item, your opportunity to advertise with the base variable item gets limited.

Worth Reading: Mobile Application Development: The Current and Future Trends

2. Using Webpages as Reference

Like other developers, do you also think that your app is an extended version of a web page?  Numerous developers and organizations still consider so, and this is one of the misjudgments leading to failed apps. An app should create specific esteem for the user. This esteem offering should not be the same as which is offered by sites.

The client experience should be optimized for the native interface, not for the mobile browsing. This is the reason utilizing site pages as a perspective for mobile application development is a major mistake developers often make. Here, we present the key gadget particular perspectives that one should keep in mind when building mobile applications.

• A native application should be built remembering the gadget’s particular screen size.
• A native application enables simpler access to device information and storage.
• A native application should effectively coordinate the gadget features like calling, texting, utilizing other introduced applications like DropBox and Google Drive.

3. Too Many Features Embedded

Numerous developers think that too many features are crucial for better user experience. However, this is not true. Too many features in the application affect user experience in a bad way.

In reality, too many features make an application bulky and heavier without truly increasing the value of the client experience. On the other hand, less and best features that clients find supportive for the purposive utilization of their applications frequently make an application incredible.

Would you like to know the negative result of an excessive number of features? Well, they are explained below:

• An excessive number of features that are not frequently required make the user’s experience confusing.
• An excessive number of features make the application heavier; as a result, the app becomes slower to load.
• Development of an excessive number of features will require a large time along with additional resources. This will lead to higher cost.

Also read: How Mobile App Development is More Than Mere Coding?

4. Pre-dispatch Marketing

Pre-dispatch advertising is vital in light of the fact that you have to make a buzz around your application before it hits the commercial center and at exactly that point, you can begin your post-dispatch campaign with a decent following.

What are the key things to do as a piece of the pre-dispatch advertising of your application? Simply keep an eye on the following tips.

• When the essentials of your application including the application idea, name, logo and fundamental plan components are chosen, build a small site for your application and distribute content on the application idea. Target keywords to come on to search ranks.
• Make social profiles and business pages for the sake of your application and distribute general posts on your forthcoming application. You can likewise utilize adverts, promotional campaigns and feedback gathering drives connecting with your social group of onlookers.
• In the event that you have a business website, make efforts to connect with your loyal audience first by messaging, email marketing or banner ads.

5. Testing Is Vital

The best way to guarantee a bug-free client experience is to test the application as much as possible over the platforms and gadgets.

Keep in mind, execution issues are frequently not evaluated by the developers and designers themselves, but rather they are better surveyed by outside specialists or unbiased clients. This is the reason similarly as testing an application is viewed as one should dependably pick proficient offer assistance.

Maintain a strategic distance from the mobile application development mistakes listed above and you will improve the probability that your application is produced on time, secured by the press, and all around adapted.

How to Design a Great Mobile App User Experience?

How to Design a Great Mobile App User Experience

The first thing we all need to understand is that design is the most important aspect of creating mobile applications. We live in an era where mobile applications have become a major source of delivering services and doing business. It is really hard to imagine life without smartphones, and mobile applications in them have become a part of our daily routine.

Building a mobile application comes with its own set of rules where creating a strong User Experience (UX) is a big deal for the flow of any application. The User Interface (UI) explores how a mobile application looks and interacts with a user. It defines how an application feels, from the user point of view.

A good user experience puts life into your application which practically means that you are showing the value of an application to the users. The mobile application development company must make your app useful to the users so that no matter what keeps coming back to them. So, let’s learn the best practices for designing a great mobile application.

Below is the list of vital User Experience design principles for creating an attractive mobile application.

1. Avoid Extras, One Screen One Task

The structure of the application should be well organized with the User Interface which is useful and meaningful based on clear cut things, straightening out the unrelated and adding necessary things. Basically, user attention is the motto, so just cluttering your interface will overload your user with too much information: every added button, image and line of text makes the screen more intricate.

Design each screen to support only one action and not many things that obfuscate the user’s mind. Make it easier for the user to use and navigate, and gain benefits out of it.

2. Make Navigation Simple and Easy

Navigation is the most important factor for a mobile application. It should be easy and should be able to help the users to search for things effortlessly, with the complete information they want. It can be accessible, discoverable, and should be able to make the users feel easy to find out by not filling the total screen. There is a limitation for a screen so considering that screen space one can add tab bars and navigation bars which are well suited for it. Users will easily jump from one page to another with easy navigational options.

3. Content Becomes Interface

It is said that content is the king and to prove this saying one should focus only on the content and remove all the needless elements that don’t support the user errands. Draw the attention of the users only towards the sections that are useful for them. Thanks to the reduced attention span that these users should be quickly guided to the content they are looking for.

4. Use of Space

The white space refers to an empty space between the elements of the design or page layout, and is often neglected. However, designers at times consider it as a mere wastage of screen and time. So utilize that free space to put some action aspect that will help drive a call to action.

5. Make Navigation Simple and Easy

Navigation is the most important factor for a mobile app. It should be easy and helps users to search for things smoothly with the complete information they want. It can be discoverable, accessible and make users feel easy to find out by not filling the total screen. There is a limitation for a screen so considering that screen space one can add tab bars and navigation bars which are well suited for it. Users will easily jump from one page to another with easy navigational options.

6. One Touch Functions

Smartphones are addictive, especially that touch screen that makes it easy for users to adapt their design as per screen size. It is observed that most of the time users use their smartphone for surfing different websites and for many other things so the bigger the display is, the less easily-accessible zone will be. Mobile app development companies should try to make sure that the app can be easily used on a large screen with one hand. Place navigation options within the thumb’s reach.

7. App Should Appear and Content Should Be Legible

If we compare with laptops, mobile screens are smaller, which means it’s a challenging work for mobile app developers, where mobile design is difficult to insert information on a small UI. The rule of thumb says that the text should be at least 11 points, so that it is readable at a typical viewing distance, without having to zoom in. The readability can further be improved by increasing letter spacing or line height. A good, generous white space can make the scruffiest interfaces look simple and inviting. It is really important for a mobile outsourcing company to make the mobile application fast and responsive, so that some things in the background need to be done to make it faster.

8. Make Screen Elements Clearly Visible

Use different colors and contrasts to help the users clearly interpret the content. Developers have to use primary and professional colors for the app. Use accent colors that support every type of platform. Keep different colors of every element so that users can easily identify the vision and understand the actions of every element. Mobile app development companies should follow standard rules for text and image for the background screens.

9. Put Your Efforts of Push Notifications

Alerts, reminders and notifications are a daily dose of any marketing strategy. So think twice before sending a message. People often get distracted from such messages that can trouble them in their daily activities. These alerts are really annoying and are usually ignored by the users. However, the best way to establish a mobile application that diversifies messages and creates a great UX.

10. Test the Design

Mobile app developers test each and every page of the application in a large computer screen, as the apps look great when seen on a bigger screen. But some errors and bugs do appear when put it into the real world. Thus, it is important to test the mobile application with real users on an assortment of mobile devices to confirm that it works fine on all the devices. In addition to this, try asking the real users to give reviews and feedback to improve the design.

Summing Up

We hope that the above points placate your understanding of a great mobile User Experience. The mobile app development is no rocket science, however, you need to follow some crucial principles. Your application needs to be useful and beneficial. If the application is not useful, it has no practical value for the user and no one shall be pleased to use it.

The Sporadic Growth of Mobile Payment Gateways

The Sporadic Growth of Mobile Payment Gateways

Regardless of the outpouring of the mobile phone usage and the pioneering payment technologies that have surfaced with this mainstream usage, consumers still remain hesitant to embrace the latest payment technologies entirely.

In fact, as per a survey, it was concluded that only 52% of the North Americans have used mobile payments till date; with just 18% using them often.

The reason? Mobile and the latest payment technologies are shattered when it comes to security and invention. However, there are evidences to support these concerns:

ISACA, a non-profit organization that works for the development, adoption and use of universally accepted knowledge and practices for information systems conducted a global survey in 2015 that encompassed 900 member cybersecurity experts to inspect the prevalent security risks for its Mobile Payment Security Experts. It found:

• Just 23% of the surveyed experts said that they believed that mobile devices are secure enough to keep the personal information safe.
• 47% claimed that mobile payments are not secure
• 87% anticipated that an increase in the mobile payment data breaches over the next year.

Regardless of these concerns, there is no stoppage in the growth of mobile usage. It is projected that by the end of this year, there will be around 4.77 billion mobile phone users globally, so it is imperious that we resolve the security concerns relating to new payment technologies. The hackers are persistent and can amend their techniques to breach the payment technologies.

If you are up to speed up the common security concerns, you can have a head start on these cyber villains:

1. Vulnerable payment technologies

Whether it’s a mobile device, wearable gadget or home automation system, hackers can exploit any sort of security vulnerability. Don’t think that the latest payment technology has reckoned all of its security flaws. Preserve your personal information by following some basic security measures like encrypting data, having a strong password, changing the passwords frequently, using two-factor authentication, installing the software updates promptly and shopping only on the websites that you know are safe.

2. Phishing attacks

Phishing scams are the scams where an email or website efforts to steal information from you. They may have been around for years and are probably not walking out anytime soon. Phishing is an operational attack because of human error. You might be using software that blocks phishing emails, a legitimate email could still lead through. Just because you believe that you are protected, you will keenly open the email and the rest is history.

3. Human error

There are numerous security concerns that can be sketched to the people you know. Such concerns can come down to a displaced employee, an ignorant family member of an employee who has had his/her personal device hacked.

Human errors can be prevented with the help of basic measures like training of employees/ family members, data encryption and terminating the access to the employees who are no longer working with you.

4. Using public Wi-Fi

Tapping onto public Wi-Fi is an enjoyable perk when you are out and about. Public Wi-Fi is often on the risks of hackers that could access your unsafe data. To keep yourself protected, you should consider using a VPN and SSL connection. Also, don’t forget to turn off the sharing and Wi-Fi when these services are not in use.

5. Future threats

While some attacks like phishing have and shall continue to be a concern, you should also keep up with the latest security threats. The other potential threats may include chip and pin frauds, changing or manipulation of data, the rise of the IOT botnets and the attacks going back doors. Staying on the top of these trends and educating yourself about these trends can help you thwart the potential security breaches.

Though you might be able to address some security concerns for personal or business accounts, companies involved with payments are also endeavoring to put any former security concerns to rest.

6. Google Wallet

Google Wallet has been around since 2011 and allows storing payment information like the credit card and back accounts. This mobile wallet allows you to quickly send and request money from anyone in the world and then cash it out at the bank. Google encrypts data using a Secure Socket Layer so that your full information is never displayed. Users are also required to create a PIN to access their wallet. And above all this, Google provides 100% fraud protection.

It seems that Google Wallet is exceptionally secure. But, always remember that dealing with banks and credit card companies always leaves some door open for the some sort of security breach. In addition to taking on the crypto-currencies, Google Wallet might want to start to use biometrics as an extra layer of security.

7. Apple Pay

Released in 2014, Apple Pay gained a lot of traction among Apple users. Among the major highlights being that it is secure. Rather, Apple claims that all the payment transactions that are made only between the bank and the merchant.

Apple has put in a lot of effort in making Apple Pay secure, but there have several instances where people have taken advantage of the security flaws.

Payment technologies may offer a variety range of security features, but eventually it is up to you (the user) to ensure that your data is safe and remains secure. This can be accomplished by following the below mentioned security tips:

• Make sure that you use an application from a renowned Mobile Application Development Company,
• Use multi-factor authentication,
• Use proper and unique passwords,
• Encrypt sensitive data,
• Update security software like anti-virus software and firewalls,
• Back up your data often both online and offline,
• Make sure that all the mobile devices have wipe capabilities,
• Provide employees with their login credentials,

8. Stay Observant

Be sure to follow all these tips as a part of your normal routine and learn to keep an eye out for the above mentioned vulnerabilities. It is not an erstwhile deal. With fraudsters and hackers continually developing the new ways to break into payment technologies, it is important to make sure that you look at the above tips as on ongoing process.

While many technologies might have clogged the criminals in their tracks, the companies behind those technologies also know how to keep a cautious eye out because the fraudsters don’t give up easily.

Meanwhile, don’t be afraid to use these payment gateways as they offer significant benefits and use the farthest security layers accessible.

How Mobile App Development is More Than Mere Coding?

How Mobile App Development is More Than Mere Coding

At Seasia, development of a mobile application does not just mean designing and coding, but is a much more involved process, encompassing different approaches, development, quality assurance, delivery and maintenance.

We take this extensive approach as it’s impossible to make a successful product without these aspects. A product can be technically sound, but will fail if it does not offer value to its users or is not needed in the market. Likewise, the inimitable value of the product can be clear, but the product might fail if the user experience is poor and has imperfections.

This is why we thought of sharing an overview of how we approach product development, demonstrating the considerations for a more holistic process can greatly benefit the quality of your product and its ability to succeed in the market.

1. Product Definition

Product definition focuses on determining the goals of the product, mapping business objectives, market and competitor research, and creating a mobile strategy. At Seasia, product definition is completed in an intensive 2-3 day of boarding and project kickoff process, with a clear set of goals together with:

• Identifying the business and technical challenges to be elucidated from a feature standpoint
• Identifying the KPIs and success metrics
• Creating an ordered product roadmap
• Discussing key questions or problems to success

Towards the end of this process, we provide a set of deliverables that include the user personas, journey personas, wireframes/sketches, storyboard, and a visual app pattern.

Our onboarding process works to set the quality and priority of the delivery schedule for the project; ensures that we have a solid foundation to build a successful, in demand product; and allows our squads to make the essential decisions to deliver a great product.

2. Design

Our design process focuses just on the end user. All the decisions are made by keeping in mind the user, which is why mapping out user personas during product definition is so grave. Understanding the user and their needs helps inform design that makes the experience with the app easy and pleasurable.

While designing a product, we focus on building a usable yet aesthetically pleasing mobile application that offers a smooth experience. It does not matter how good the product looks if it has a poor user experience.

From product definition itself, we are able to take insights and innovations we make and apply them visually through a process of ideation, formation, prototyping, and styling.

3. Development

Our development process combines elements of various agile philosophies that allow us to create great apps, reduce risk, minimize downtime, and maintain project velocity. The central doctrines of our development process are described below.

4. Flexible, Squad-Based Development

Flexibility is an essential aspect of agile methodology in theory, but not in practice. Flexibility is important because it lets you shift and adapt to the changing circumstances and project needs without affecting the velocity of the project. The reason why teams struggle with it is for the reason that it needs to be infused straight into the development process, which is not an easy feat.

At Seasia, the arrangement of our development team and the methods we follow are aimed to provide flexibility. For mobile application development, we use squadrons- small cross functional teams that share knowledge, plan together, complete the code reviews, and have an identified capacity that allows us to scale (up or down) within that capacity based on the project needs. There are numerous advantages to use this approach: faster development cycles, seamless knowledge transfer, reduced downtime, and an overall saving in the project risk.

We also make the most of rolling wave planning, which involves adjourning the product decisions until you are in the best place to make them. This allows the flexibility to adapt instead of having to stand by or re-plan a large document with the requirements that was conscripted earlier.

5. Sprints

Sprints are common agile development concepts that involve short development iterations. The purpose of these iterations is to accelerate the development and divide projects into smaller, attainable goals that can be achieved indefinite time frames. This allows the teams to be more productive, more accurate with the time estimations and you don’t waste resources in the event that produces a shift in the objectives of the business.

6. Story Points & Predictable Project Velocity

We plan and evaluate the capacity based on the story points. Stories are small units that define features from a user viewpoint. We allocate values to each story using a points system that measures its intricacy; the more complex the story, the more story points it would be awarded.

The capacity of the Squad is also defined in the story points. Expressively, a squad has a maximum of 25 story points per sprint. This verdict is based on our past projects that have allowed us to determine an unswerving number of story points we have been able to get through in the sprints from our former projects. This system allows us to estimate the time the project will take in the complete the work and maintain the project velocity.

7. Quality Assurance

The quality assurance serves the simple function of keeping the bugs away from the final builds. The QA team at Seasia is integrated with the development throughout the SDLC which helps in reducing delays and bottlenecks and ensures that the defects are corrected as and when discovered.

We use a combination of the testing practices and have a dedicated product team. Furthermore, we use an integrated system that gathers projects, checks for errors, and allocates the application to the product team for test analysis.

8. Delivery

Once the application is ready to be published, we also handle submission processes for the app stores.

For iOS, there is a vital yet overlooked phase that many don’t really consider in project timelines, but certainly should. If done inaccurately, the acceptance into the App Store can take up to a week, though stretched if the submission is overruled.

At Seasia, we also have a product release management system that assembles all the assets, enhances the app listing, and concludes the submission process as per the guidelines of the app store being submitted to.

Finally, looking at your mobile application project afar the scope of development is important to create a successful product. While from a design and technical perspective, the project needs to be sound, you also need a mobile strategy, a clear value, intention, an understanding of your customers, and a process for the testing and delivery. This holistic approach is what differentiates between the failure and success of the highly competing app ecosystem.

What’s Hot: Mobile App Trends for 2017

What’s Hot: Mobile App Trends for 2017

Today, an individual without a smartphone is unknown, and so is the reach of it, that it has ultimately turned it into a new era. In 2016, we observed a fierce clash between Android and iOS raising the admiration of Hybrid applications, and valued endeavors took place to rectify the uncertainties relating to mobile apps. There are zillions of applications out in the market, which can do everything from nursing your health to mapping the stars.

The mobile applications market is flourishing, and is just not for consumers anymore. According to a research, 81% of administrators believe that mobile applications are essential for their businesses and organizations, while 85% believe that mobile applications will be the most dominant interface in future.

Rolling back to history, all we had were a few Java games, a monthly calendar and a calculator as mobile applications. Every e-business store had its incredible spenders in 2013- 2014 with the United Kingdom, China and Japan took the leads for iOS while the United States and Germany took two top positions for Android.

2017 contemplated as a year of Mobile Applications

Grounded in the trending smartphone era, Gartner recently published a new data that foretells that by the 2017 year end, the total of mobile apps downloads would be over 268 billion times, which would generate a revenue of about $77 billion, hence making mobile applications one of the most accepted computing tools in the world.

Without further uproar, let’s have a look at the mobile application trends we predict for 2017.

The Constantly Growing App Market

The mobile application market is expected to grow even bigger in 2017. The number of mobile applications in the major app markets has reached a round figure of around 2 billion. As per stats, 46% of the mobile application users use paid services for their applications. Hence, in 2017, billions of downloads are expected to generate a revenue of a minimum of $77 billion.

The Cloud Is To Stay

In 2015- 2016, an interesting relationship emerged between the cloud and mobile applications. Using the cloud technology, the centrally coordinated applications were delivered to the devices. This trend is going to stay in 2017 too, all because of the various benefits offered by the technology.

The cloud support allows the developers to deal with the bandwidth management and memory issues, thus helping in retaining the small size of the mobile applications. This has also become important with the advent of the wearable gadgets like Samsung Gear and Apple Watch.

Mobile applications and wearables can now easily sync their apps and app extensions, all thanks to the cloud.

This is why many of the forthcoming mobile applications are alleged to be driven by the cloud.

Attention to App Security

We know that the mobile app development industry is on a rise, and so is the number of security threats related to it. During the World Wide Developers Conference, Apple made an announcement for the incorporation of robust App Transport Security (ATS) for all iOS applications. Not only this, the emphasis on enforcing stronger data encryption on new applications has been illuminated by the Apple developers. While Google is anticipating to keep things snagged by using a much more coarse application permissions model along with automated security updates.

Tempting the crowds isn’t the last step to have your business mobile app flourishing in the market. You have got to find the right people at the right place. Humbly figure them out, employ them, fulfill their needs and finally comfort them. Customers wish to know more to choose precisely. They want to practice unusual feelings.

Rise in Hybrid Technology

Angular JS, Ionic, Cordova, PhoneGap are the names of only a few technologies that can help augmenting the hybrid app development in 2017. With the growing popularity of hybrid application development platforms, Google’s Material Design is also evolving to support application development platforms, like Windows phones. Because of the Bring Your Own Device (BYOD) culture adopted by most of the companies, Cross-platform applications will be more in demand in the coming year.

IOT applications – Smart Homes and Smart Cities

Our homes are already occupied with smart televisions, smart washing machines, and refrigerators that exchange information with our smartphones. The same theory is emerging for a complete city, giving a rise to the term ‘Smart Cities’. With developing smart cities, India is advancing with the smart technologies. All the futuristic appliances are being engineered with the smart integrations. Thus, IOT applications are going to be an important part of the business strategy for most of the mobile application development companies in India and abroad.

Mobile messaging apps will be rising

Giant messaging applications like WhatsApp and Facebook are in huge demands and already have more than 500 million users. In 2017, the trend of these messaging applications is going to grow even more popular and many more messaging applications are expected to strike the app stores.

The Importance of mobile app UX designs

Mobile application designs and UX are nevertheless the key factor responsible for the success or failure of the mobile application. Visually pleasing app designs and user-friendly UX attract visitors and engage users. For the best and intuitive user experience, the mobile app should be designed keeping the latest app design trends in mind. The new design trends in 2017 will surely be things like grid-based interface designing, visuals, split-screens, parallax graphics, splash, micro interaction and more.

Location based services and GPS based mobile apps

All through 2016, the location- based services have been largely defined the GPS based mobile applications. Apps like transport booking apps, restaurant booking apps, apps for on-demand services like carpenters, electricians, plumbers (and more) emanated and dominated the market. Hereafter, in 2017, each and every efficacy service is believed to use GPS based mobile applications to target the latent customers.

 

Mobile Apps & Business Growth: Are They Correlated?

Mobile Apps & Business Growth: Are They Correlated

Do you & think a mobile app is suitable for large business infrastructures and reputed brands only? If so, then you are completely going wrong.

In reality, fact is totally contrary from your thinking. Mobile apps play a crucial role in the business, sales and profit maximization.

Success of a business strongly requires increasing or maintaining customer retention and loyalty. This is even more crucial for a small-sized business, as 80% of sales will be derived from your best 20% of customer base.

So how can you overlook the vitality of a mobile business app as a part of your business success strategy?

Mobile apps have completely changed the way individuals interact with businesses these days and this trend is rising progressively.

Every business is unique and hence you should always opt for a mobile app that is customized to match your business.

app-building

Before building an app for your business it’s important to be clear about your objectives, reasons of mobile app utilization and how it can deliver fruitful results (in terms of business growth):

1. All Time Customer Engagement (24/7):

According to a recent statistical report, on average U.S. smartphone owners spend more than 2 hours per day with their mobile applications.

Therefore, it is now essential for your business to be present over there so that, your products or services can be visible to your potential customers at all the time.

Another reason for getting a mobile app for your business is that people want prompt response & gratification.

Through a mobile app you can easily interact with your customers in real time & location and provide them what they require and when they require it, let’s say you can send them informative messages about:

  • Unique coupon codes or some special deals that customers can redeem.

  • New program announcement.

  • Event updates.

  • Exclusive promotions

  • Product arrivals/ New store.

  • Upcoming launches & sales.

  • Promote your business.

  • Sneak previews.

2. Direct Marketing and Brand Recognition:

As a direct marketing channel, it can perform quite well. Customer base can connect with you directly and provide general information, booking forms, prices, search features, messengers, user accounts and news feeds etc.

Push notifications are even the best way for direct brand recognition.

3. Giving Value To The Customers:

There are several means to offer value and best rewards to your loyal as well as potential customers.

You can provide best offers, seasonal sales and flat discounts via push notifications to the direct end users.

By doing so your potential customer base would go directly through your store & can take benefit.

At the same time this tactic will be valuable for your business too, because of the enhanced user engagement and increased no. of downloads.

4. Customer Engagement – Acquire Loyal Customers:

The customers are always seeking for a medium to directly reach to you and the mobile business apps can be used for the same.

The in-app advertising is receiving a great response. More & more individuals are using mobile web and mobile apps for their search queries, because smartphone devices are handy & convenient to use.

Hence, by using a flexible app interface you can get the actual user engagement.

Increase user engagement & increase traffic from your mobile app

5. Increasing Sales:

You can eventually increase you business sales by integrating mobile shopping cart or event ticket purchasing.

A mobile app is worth considering, if you sell your services or products online.

This offers your customer base the flexibility to do the similar things they would commonly have done sitting at their desks, but on their phones.

Businesses can make best use of a mobile business application to promote their business like never before with the help of functions like:

  • Messaging.

  • Photo sharing.

  • Push notifications.

  • Loyalty programs.

6. Edge Over Competitors:

With the increasing competition faced by all kinds of businesses, your business must be represented as the best. Therefore, your website and mobile app should be user friendly and responsive.

Application is must to get the user attention, because your competitors are already using it.

Conclusion:

A well-planned mobile app strategy for your business will put you ahead of your competitors as well as it will give you the convenience to directly interact with your customers on their smart phones on a daily basis & thus leads to improved brand perception & credibility.

Key Ingredients for a Good Mobile App

Key Ingredients for a Good Mobile App

Few years prior, everyone was avid to make desktop applications. These days you are old fashioned; in the event that you are not constructing a mobile application and website second. There are few indispensable fixings that ought to be the piece of your application; which doesn’t make a difference what sort of business you run. Considering the fact that you are ready to get an application developed for  your business or idea, please deal with take into account the following points:-

1) Intuitive to use

One of the real perspectives in the mobile application ought to be that the client interface ought to be intuitive and intriguing. This is the fundamental feature that ought to be remembered for each mobile application development unit. It might be hard to reach, however the result is worth the trouble – clients will have no motivation to move to an alternate application. Whatever the operability – the easier it is, the better for the app company. The whole substance ought to be in easiest way. Let the customer perform each activity with ease and you won’t lose them. This is the peculiarity that keeps mobile applications going and makes them mainstream in the business.

2) App OS (Android and iOS)

iOS and Android stages are vital for each mobile application according to the most recent patterns. Both, to a great degree are prevalent and utilized worldwide as a part of portable business sector. Moreover, it is not hard to download the application from Google Play Store and iTunes.

3) Performance

Performance is the key factor for each app industry; if you have taken care of other less important features and missed this one, it is garbage. The switching between the different elements inside the application should be crisp and fast plus the data load time should be in fraction of seconds until or unless it contains too much of data.

4) Security

“At the end of the day, the goals are simple: safety and security.” There’s a very common problem with mobile apps these days relating to security being weak. Eventually, personal data could be hacked. This is one of discussion topics; between end users and software developers.

5) Offline work

Apps fully rely for its main functions on Internet connection, but at times when the connectivity is not seamless or internet goes offline, there ought to be a way to store the recently entered data in the system.

6) Support and Updates

To build a prominent app, one needs to think of providing day in and day out support. Servers should be updated regularly, to ensure that the content is made up with the latest and relevant information. Also check the vital updates required for the app.

7) Feedback and contact means

Be open to everyone and involve clients or end users into mutual communication. Let them leave suggestions, rating and reviews. The application should be integrated with “tap to call” feature for user’s convenience. Make the communication as simple and quick, with a minimum number of taps and minimum data input.

8) Personalization options

Personalization is definitely loved by every app user. Flexible setting options, font settings and color options are necessary add-ons for the app. Let the user make the app look the way they want to.

9) Easy Search

Integrate native features of search filters. Search comes in handy when there is heaps of data in the application. But by any means create every page and every package easy to find.

10) Analytics

Vital as air, this feature allows tracing users and getting the full information about their behavior. On the basis of this information you may realize, in which way to upgrade the application.

11) Social Media Integration

With the help of Social-Media, your potential clients/users receive your business link or information as references, which make you the best obvious choice, when they need any services that you propose.

Future Of Mobile Development

Future Of Mobile Development

Achieving a given target is not so hard but achieving a moving target, definitely is. Establishing a market space in this tight technology is even harder. Since the market is so much moving towards the end user’s pick and simultaneously beating up with the competition amongst the similar or high end products, it has become next to impossible to create or come up with a hit product. The nature and the shape of the market are always morphing, as the number of people who own and use cell phones continues to grow tremendously.

Earlier, the technologists used to come up with a rudimentary idea they want to develop and then that was projected as a growing need for the end user, these have become the stories of the past.

Now, the users have become smart. Everyone wants to surround themselves by the latest technology. Everyone wants what others have or something better than that. However the focus of the developers has always had been the same, making the life of the user simpler. The gap between the developers and users has shrunken to minimal. The users want everything in their hands, from banking to shopping and from social networking to booking everything
that can be booked online.

This has obviously created a pressure on the future of the mobile development. The mobile developers has to look upon everything for instance, the dimension of the phone, placements of the keys, hardware to use, processing speed, memory, screen resolution, the battery, development cost and much more. The developers have to look upon the target audience before coming up with any innovative design, app or software. It is not just about manufacturing a handset; it’s about creating a part of one’s daily life.

Undoubtedly, the future of the mobile and the app development is very bright. But then the developers should have to have a step ahead in terms of technology. As the data and stats speak for the business, the mobile application industry will grow tremendously to match the demand and keep up with ever-evolving technologies.

We can see a growing trend in the movement from native apps to Web Apps. Where native apps are engineered according to the platform, the web apps are cross platform based. The web apps are written in web technologies like HTML5 and CSS3, hosted on a web server and then run across multiple platforms and devices.

The future is not only bright for consumers but also bright for those working in the technology and application development fields. Since the market
has not matured and we don’t have any major players or brands to run the mobile application market, so everyone who can create an app can
showcase him. Hence there are a lot of opportunities in the Mobile Application Development and it is to be considered one of the most promising careers in the market.