How Mobile App Development is More Than Mere Coding?

How Mobile App Development is More Than Mere Coding

At Seasia, development of a mobile application does not just mean designing and coding, but is a much more involved process, encompassing different approaches, development, quality assurance, delivery and maintenance.

We take this extensive approach as it’s impossible to make a successful product without these aspects. A product can be technically sound, but will fail if it does not offer value to its users or is not needed in the market. Likewise, the inimitable value of the product can be clear, but the product might fail if the user experience is poor and has imperfections.

This is why we thought of sharing an overview of how we approach product development, demonstrating the considerations for a more holistic process can greatly benefit the quality of your product and its ability to succeed in the market.

1. Product Definition

Product definition focuses on determining the goals of the product, mapping business objectives, market and competitor research, and creating a mobile strategy. At Seasia, product definition is completed in an intensive 2-3 day of boarding and project kickoff process, with a clear set of goals together with:

• Identifying the business and technical challenges to be elucidated from a feature standpoint
• Identifying the KPIs and success metrics
• Creating an ordered product roadmap
• Discussing key questions or problems to success

Towards the end of this process, we provide a set of deliverables that include the user personas, journey personas, wireframes/sketches, storyboard, and a visual app pattern.

Our onboarding process works to set the quality and priority of the delivery schedule for the project; ensures that we have a solid foundation to build a successful, in demand product; and allows our squads to make the essential decisions to deliver a great product.

2. Design

Our design process focuses just on the end user. All the decisions are made by keeping in mind the user, which is why mapping out user personas during product definition is so grave. Understanding the user and their needs helps inform design that makes the experience with the app easy and pleasurable.

While designing a product, we focus on building a usable yet aesthetically pleasing mobile application that offers a smooth experience. It does not matter how good the product looks if it has a poor user experience.

From product definition itself, we are able to take insights and innovations we make and apply them visually through a process of ideation, formation, prototyping, and styling.

3. Development

Our development process combines elements of various agile philosophies that allow us to create great apps, reduce risk, minimize downtime, and maintain project velocity. The central doctrines of our development process are described below.

4. Flexible, Squad-Based Development

Flexibility is an essential aspect of agile methodology in theory, but not in practice. Flexibility is important because it lets you shift and adapt to the changing circumstances and project needs without affecting the velocity of the project. The reason why teams struggle with it is for the reason that it needs to be infused straight into the development process, which is not an easy feat.

At Seasia, the arrangement of our development team and the methods we follow are aimed to provide flexibility. For mobile application development, we use squadrons- small cross functional teams that share knowledge, plan together, complete the code reviews, and have an identified capacity that allows us to scale (up or down) within that capacity based on the project needs. There are numerous advantages to use this approach: faster development cycles, seamless knowledge transfer, reduced downtime, and an overall saving in the project risk.

We also make the most of rolling wave planning, which involves adjourning the product decisions until you are in the best place to make them. This allows the flexibility to adapt instead of having to stand by or re-plan a large document with the requirements that was conscripted earlier.

5. Sprints

Sprints are common agile development concepts that involve short development iterations. The purpose of these iterations is to accelerate the development and divide projects into smaller, attainable goals that can be achieved indefinite time frames. This allows the teams to be more productive, more accurate with the time estimations and you don’t waste resources in the event that produces a shift in the objectives of the business.

6. Story Points & Predictable Project Velocity

We plan and evaluate the capacity based on the story points. Stories are small units that define features from a user viewpoint. We allocate values to each story using a points system that measures its intricacy; the more complex the story, the more story points it would be awarded.

The capacity of the Squad is also defined in the story points. Expressively, a squad has a maximum of 25 story points per sprint. This verdict is based on our past projects that have allowed us to determine an unswerving number of story points we have been able to get through in the sprints from our former projects. This system allows us to estimate the time the project will take in the complete the work and maintain the project velocity.

7. Quality Assurance

The quality assurance serves the simple function of keeping the bugs away from the final builds. The QA team at Seasia is integrated with the development throughout the SDLC which helps in reducing delays and bottlenecks and ensures that the defects are corrected as and when discovered.

We use a combination of the testing practices and have a dedicated product team. Furthermore, we use an integrated system that gathers projects, checks for errors, and allocates the application to the product team for test analysis.

8. Delivery

Once the application is ready to be published, we also handle submission processes for the app stores.

For iOS, there is a vital yet overlooked phase that many don’t really consider in project timelines, but certainly should. If done inaccurately, the acceptance into the App Store can take up to a week, though stretched if the submission is overruled.

At Seasia, we also have a product release management system that assembles all the assets, enhances the app listing, and concludes the submission process as per the guidelines of the app store being submitted to.

Finally, looking at your mobile application project afar the scope of development is important to create a successful product. While from a design and technical perspective, the project needs to be sound, you also need a mobile strategy, a clear value, intention, an understanding of your customers, and a process for the testing and delivery. This holistic approach is what differentiates between the failure and success of the highly competing app ecosystem.

What’s Hot: Mobile App Trends for 2017

What’s Hot: Mobile App Trends for 2017

Today, an individual without a smartphone is unknown, and so is the reach of it, that it has ultimately turned it into a new era. In 2016, we observed a fierce clash between Android and iOS raising the admiration of Hybrid applications, and valued endeavors took place to rectify the uncertainties relating to mobile apps. There are zillions of applications out in the market, which can do everything from nursing your health to mapping the stars.

The mobile applications market is flourishing, and is just not for consumers anymore. According to a research, 81% of administrators believe that mobile applications are essential for their businesses and organizations, while 85% believe that mobile applications will be the most dominant interface in future.

Rolling back to history, all we had were a few Java games, a monthly calendar and a calculator as mobile applications. Every e-business store had its incredible spenders in 2013- 2014 with the United Kingdom, China and Japan took the leads for iOS while the United States and Germany took two top positions for Android.

2017 contemplated as a year of Mobile Applications

Grounded in the trending smartphone era, Gartner recently published a new data that foretells that by the 2017 year end, the total of mobile apps downloads would be over 268 billion times, which would generate a revenue of about $77 billion, hence making mobile applications one of the most accepted computing tools in the world.

Without further uproar, let’s have a look at the mobile application trends we predict for 2017.

The Constantly Growing App Market

The mobile application market is expected to grow even bigger in 2017. The number of mobile applications in the major app markets has reached a round figure of around 2 billion. As per stats, 46% of the mobile application users use paid services for their applications. Hence, in 2017, billions of downloads are expected to generate a revenue of a minimum of $77 billion.

The Cloud Is To Stay

In 2015- 2016, an interesting relationship emerged between the cloud and mobile applications. Using the cloud technology, the centrally coordinated applications were delivered to the devices. This trend is going to stay in 2017 too, all because of the various benefits offered by the technology.

The cloud support allows the developers to deal with the bandwidth management and memory issues, thus helping in retaining the small size of the mobile applications. This has also become important with the advent of the wearable gadgets like Samsung Gear and Apple Watch.

Mobile applications and wearables can now easily sync their apps and app extensions, all thanks to the cloud.

This is why many of the forthcoming mobile applications are alleged to be driven by the cloud.

Attention to App Security

We know that the mobile app development industry is on a rise, and so is the number of security threats related to it. During the World Wide Developers Conference, Apple made an announcement for the incorporation of robust App Transport Security (ATS) for all iOS applications. Not only this, the emphasis on enforcing stronger data encryption on new applications has been illuminated by the Apple developers. While Google is anticipating to keep things snagged by using a much more coarse application permissions model along with automated security updates.

Tempting the crowds isn’t the last step to have your business mobile app flourishing in the market. You have got to find the right people at the right place. Humbly figure them out, employ them, fulfill their needs and finally comfort them. Customers wish to know more to choose precisely. They want to practice unusual feelings.

Rise in Hybrid Technology

Angular JS, Ionic, Cordova, PhoneGap are the names of only a few technologies that can help augmenting the hybrid app development in 2017. With the growing popularity of hybrid application development platforms, Google’s Material Design is also evolving to support application development platforms, like Windows phones. Because of the Bring Your Own Device (BYOD) culture adopted by most of the companies, Cross-platform applications will be more in demand in the coming year.

IOT applications – Smart Homes and Smart Cities

Our homes are already occupied with smart televisions, smart washing machines, and refrigerators that exchange information with our smartphones. The same theory is emerging for a complete city, giving a rise to the term ‘Smart Cities’. With developing smart cities, India is advancing with the smart technologies. All the futuristic appliances are being engineered with the smart integrations. Thus, IOT applications are going to be an important part of the business strategy for most of the mobile application development companies in India and abroad.

Mobile messaging apps will be rising

Giant messaging applications like WhatsApp and Facebook are in huge demands and already have more than 500 million users. In 2017, the trend of these messaging applications is going to grow even more popular and many more messaging applications are expected to strike the app stores.

The Importance of mobile app UX designs

Mobile application designs and UX are nevertheless the key factor responsible for the success or failure of the mobile application. Visually pleasing app designs and user-friendly UX attract visitors and engage users. For the best and intuitive user experience, the mobile app should be designed keeping the latest app design trends in mind. The new design trends in 2017 will surely be things like grid-based interface designing, visuals, split-screens, parallax graphics, splash, micro interaction and more.

Location based services and GPS based mobile apps

All through 2016, the location- based services have been largely defined the GPS based mobile applications. Apps like transport booking apps, restaurant booking apps, apps for on-demand services like carpenters, electricians, plumbers (and more) emanated and dominated the market. Hereafter, in 2017, each and every efficacy service is believed to use GPS based mobile applications to target the latent customers.

 

Mobile Apps and User Experience – Does it Matters?

Mobile Apps and User Experience – Does it Matters

With the evolving digital era, mobile application development technology is also growing at a tremendous pace.

Even though, in a market where performance & quality is always above brand loyalty, creating a flexible user-experience (UX) is the KEY to success of any mobile application development project.

It can be stated that, user-experience is the most crucial element when it comes to the digital landscape.

It clearly expresses how the user actually feels & thinks about your product from their perspective.

In simple terms, it’s all about making something useful, easy-to-use and productive for your target market.

You might be thinking that why to focus on user experience, RIGHT?

Reason is quite obvious, if your app delivers frustrating, confusing and poor user experience, sooner or later users will abandon or uninstall it.

Hence, it is vital to follow a user-centralized approach to mobile app development that gives top priority to the needs of target users.

Enriched user experience offers various key benefits to the businesses or organizations that deliver it and here are some of them:

a) Trustworthy customer-base:

Every smartphone owner, once in their lifetime definitely tastes the bad experience of using a mobile application with lots of complexities, errors & bugs, unexpected behaviors and frustrating interactions.

Reality is that, a poorly designed mobile application diminishes customer loyalty.

If your main motive is to scare users, then all you need is a bad first impression to turn them away in a fastest way.

But nobody wants that, as you might not be able to nurture a long-lasting relationship with users.

On the other hand, providing good user experience can increase user engagement and builds the kind of fidelity that lure people coming back for more.

b) Improved customer satisfaction:

One of the keys to run a successful business – CUSTOMER SATISFACTION!

Success of any business or industry (online or offline) is often evaluated by total no. of satisfied clients.

The enhanced experience you provide to users, the more satisfied they’ll be – and the reverse is also true.

If customers are not satisfied with a product or service, they’ll barely recommend it to their friends and families.

The same applies to mobile apps as well.

 

Why do users delete or abandon an app?

Reason is quite obvious – Poor User Experience, this further entails:

  • Slow responsiveness
  • Heavy battery usage
  • Too many ads and so on…

If an app is unable to deliver user-expectations and a positive impression, it will probably annoy them and will be deleted.

c) Edge over competitors:

In a crowd of millions, it is nearly impossible to stand-out. It is vital that your app stands out from the rest.

But, making your product prominent in a saturated marketplace is not as easy as you might think.

Although, there are plenty of tricky tactics that one can try to make their app noticeable. In order to succeed, one should involve the user from the beginning.

Users are always attracted to apps that are capable of providing them with what they really want.

d) Narrow down support expenses:

A well-designed application can definitely save you time and money.

Mobile app users generally struggle with simple issues that solutions can be easily found on a well-designed app.

Mobile apps provide users a way to not only find solutions, but to connect with businesses or services 24/7, regardless of their location.

Services like access to a help desk, direct personal calls with sales people, live chat and even continuous support to customers can be offered. One can easily save plenty of money, as they don’t need to hire as many help desk staff.

The app should be able to provide all the info a user wants on your business & products promptly, and in-turn will ultimately result in a higher-level of user engagement with your brand.

e) Better sales:

Well-designed mobile apps have improved traffic, transactions and conversations.

These sorts of apps entice & keep more customers, who will purchase more products and leave positive feedback.

Happy customers generally spread the “kind words” about a service with their friends and families.

 

Apart from word-of-mouth these satisfied users also review mobile apps online, which ultimately play a significant role in convincing other latent users to download the app.

Online reviews are the most trusted source of information & building trust with users is a chief element in ensuring that more & more individuals download and use the application.

User-focused approach for mobile app designing and development reduces the number of bug fixes and maintenance needs that generally appear after launching an application.Recognizing glitches in advance can save lots of time and money on app updates in the future.

Final Words:

A well-thought and researched mobile solution needs to be added to your whole digital strategy, offering a unified and unique user experience.Hence, content and functionality provided on your app must be in alignment with actual needs of your target audience.End-product must be able to deliver a great user experience, irrespective of purpose or function of an app.

Remember, if you are not able to provide a superior mobile experience, you could be doing more damage than good to your reputation.

That’s all for now! Do you’ve any suggestions on how to improve user experience for mobile applications? If yes, feel free to share your views in the comment section.

The Latest Mobile Application Development Trends You Need To Watch Out

The Latest Mobile Application Development Trends You Need To Watch Out

In today’s world number of smartphones users are increasing day by day as these devices fulfill our demands whether these are related to entertainment, shopping, security and much more. This increase in demand forces developers to move for mobile development India .Building apps based upon social networking & payment options are in great demand these days.

Here are some of the latest mobile application development trends:

Android will be on top: If we see current scenario there is an increasing demand of android apps and android developers. Android has covered around 80% of market. So in order to get maximum profit we should go for android development.

Cross platform application development technology: Building cross platform apps allows us to build apps that run on multiple platforms with same content and functionality. Building cross platforms apps saves us a lot more time and energy at the same time.

The internet of things (IOT): Experts estimate that the IoT will consist of almost 50 billion objects by 2020. The Internet of Things (IoT) provides the best opportunity to enable and extend digital business scenarios, helping you to connect with the people, processes, devices and other M2M assets for bitterly harness the data across your business and operations.

Latest wearable technology: It’s an consolidated term for whole range of clothes and accessories. These type of things are designed keeping comfort of users instead of handheld technologies such as smartphones, tablets and music players. Nowadays, mobile app developers should more focus on wearable device apps compared to smartphone apps to fulfill the requirement of the market.

Mobile eCommerce: Nowadays people are adopting mobile e Commerce trend and are increasing more in next years. People prefer smartphones to purchase and pay using various apps available instead of credit cards. This trend enable developers to build mobile applications for various platforms.

Security: Due to increase in number of mobile apps and their usage security becomes serious threat and mobile app security is still a challenge.

Beacon and Location based Wi-Fi services: Beacon works on Bluetooth low energy that brings new dimension to interaction between dealer and customer. Its first version is released by Apple only. Although this technology is in its beginning stage so there is a great demand of developers who are expert in Beacon based services for various platforms. Same case goes with Wi fi based services.

There are many other trends of mobile application development. Keep reading our next posts for latest trends.

Mobile Apps & Business Growth: Are They Correlated?

Mobile Apps & Business Growth: Are They Correlated

Do you & think a mobile app is suitable for large business infrastructures and reputed brands only? If so, then you are completely going wrong.

In reality, fact is totally contrary from your thinking. Mobile apps play a crucial role in the business, sales and profit maximization.

Success of a business strongly requires increasing or maintaining customer retention and loyalty. This is even more crucial for a small-sized business, as 80% of sales will be derived from your best 20% of customer base.

So how can you overlook the vitality of a mobile business app as a part of your business success strategy?

Mobile apps have completely changed the way individuals interact with businesses these days and this trend is rising progressively.

Every business is unique and hence you should always opt for a mobile app that is customized to match your business.

app-building

Before building an app for your business it’s important to be clear about your objectives, reasons of mobile app utilization and how it can deliver fruitful results (in terms of business growth):

1. All Time Customer Engagement (24/7):

According to a recent statistical report, on average U.S. smartphone owners spend more than 2 hours per day with their mobile applications.

Therefore, it is now essential for your business to be present over there so that, your products or services can be visible to your potential customers at all the time.

Another reason for getting a mobile app for your business is that people want prompt response & gratification.

Through a mobile app you can easily interact with your customers in real time & location and provide them what they require and when they require it, let’s say you can send them informative messages about:

  • Unique coupon codes or some special deals that customers can redeem.

  • New program announcement.

  • Event updates.

  • Exclusive promotions

  • Product arrivals/ New store.

  • Upcoming launches & sales.

  • Promote your business.

  • Sneak previews.

2. Direct Marketing and Brand Recognition:

As a direct marketing channel, it can perform quite well. Customer base can connect with you directly and provide general information, booking forms, prices, search features, messengers, user accounts and news feeds etc.

Push notifications are even the best way for direct brand recognition.

3. Giving Value To The Customers:

There are several means to offer value and best rewards to your loyal as well as potential customers.

You can provide best offers, seasonal sales and flat discounts via push notifications to the direct end users.

By doing so your potential customer base would go directly through your store & can take benefit.

At the same time this tactic will be valuable for your business too, because of the enhanced user engagement and increased no. of downloads.

4. Customer Engagement – Acquire Loyal Customers:

The customers are always seeking for a medium to directly reach to you and the mobile business apps can be used for the same.

The in-app advertising is receiving a great response. More & more individuals are using mobile web and mobile apps for their search queries, because smartphone devices are handy & convenient to use.

Hence, by using a flexible app interface you can get the actual user engagement.

Increase user engagement & increase traffic from your mobile app

5. Increasing Sales:

You can eventually increase you business sales by integrating mobile shopping cart or event ticket purchasing.

A mobile app is worth considering, if you sell your services or products online.

This offers your customer base the flexibility to do the similar things they would commonly have done sitting at their desks, but on their phones.

Businesses can make best use of a mobile business application to promote their business like never before with the help of functions like:

  • Messaging.

  • Photo sharing.

  • Push notifications.

  • Loyalty programs.

6. Edge Over Competitors:

With the increasing competition faced by all kinds of businesses, your business must be represented as the best. Therefore, your website and mobile app should be user friendly and responsive.

Application is must to get the user attention, because your competitors are already using it.

Conclusion:

A well-planned mobile app strategy for your business will put you ahead of your competitors as well as it will give you the convenience to directly interact with your customers on their smart phones on a daily basis & thus leads to improved brand perception & credibility.