Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

Top Mobile App Development Trends That Will Rule in 2018

Top Mobile App Development Trends That Will Rule in 2018

Smartphones have turned into an inseparable part of our life. Getting up with a morning alarm, using Whatsapp, reading news, listening to music, viewing YouTube videos, replying emails, updating project status and so on, everything is flawlessly executed from our smartphones.

2017 was a remarkable year for application development. And now when a new year is at our doorsteps, it will surely bring some of the new trends in mobile application industry. To beat the competition, being an application development organization, we have collected a list of few trends that are surely going to rule in the year to come. So, without even wasting a single minute, let’s dive into the sea to get an idea of upcoming trends.

AMP (Accelerated Mobile Pages)

Today, in this busy world, no one has patience and time. With the innovation of AMP, the loading speed of page on mobile will become really quick. Apart from this amazing trend, another phenomenal function announced by Google is isolated search index only for mobile web. Looking from the SEO perspective, this can change the whole application development approach. AMP will empower the engineers to develop quick loading websites and mobile applications. This will decrease bounce rates and increase performance level over numerous mobile devices.

Blockchain

block-chain

This trend is still in existence and is going to continue in 2018 as well. In fact, it is going to stay for a long time. Blockchain applications are a record of organization’s details recorded as blocks whether it is bitcoins or transaction history. None of these records can be changed without changing all the consequent blocks alongside the collusion of the network. Blockchain application development can be a good way of putting your competitors aside if they haven’t worked on the trend.

Artificial Intelligence and Machine Learning

Applications have started learning user’s preferences these days and are getting even smarter. Take any of the departments, cyber security, virtual personal assistant, IOT, everyone is turning their way towards machine learning and AI. It is being said that AI market is expected to experience revenue development of up to $47 billion by the year 2020.

Predictive Analysis

This trend is presently being implemented in various organizations such as Apple, Facebook, Google, IBM and also by a few other tech giants of the industry. This trend is about predicting the future results by incorporating machine learning and AI. Know the future analysis of your business by considering the present information and market outputs.

Cloud Tech

cloud

Haven’t integrated Cloud Tech in your development procedure yet? Do it now! You can’t pass 2018 without Cloud tech. Out of all the major advantages of cloud tech, some are streamlined operations, decreasing equipment and facilitating, expanded application storage capacity and improved profitability and collaboration. If you expect to work with your application faultlessly, start using cloud tech ASAP.

Mobile Payment

mobile-payment

There has been an immense shift to the m-commerce with the boost in e-commerce applications and mobile banking. This has been supported more with Apple Pay and Google Wallet. This trend was also followed in 2017 and is expected to get stronger in 2018.

Android Instant Apps

Instant applications are essentially native applications which work like websites. Instant apps are exceptionally helpful that works significantly in getting more users. The need for application installation is eliminated, which in turn eliminates the barrier between applications and web. It runs easily on all Android versions and is additionally simple to share.

Lazy Loading

Many of the times clients abandon the application or website when pictures take too long to load. With lazy loading trend, this would not be acceptable. Now, pictures will be loaded just when turning on the page. Smart, isn’t that so? Bounce rate will decrease and conversion rate will increase with this rule.

AR and VR

Consider the Google and Apple events that occurred this year, both revealed integration in AR and VR. This obviously means next-generation applications, especially the gaming apps are all about VR and AR. The tech experts are expecting to produce revenue of $150 billion by the year 2020.

Edge Computation

The blast of IOT has made an inclination of intuitive computing technologies. Edge calculation is the way out for this. It essentially pushes the information, apps and computing powers away from its centralized point to the logical extremes of the network. A lot of tech giants have just begun putting resources into the hardware and software in edge computing.

Business Bots

The utilization of Chatbots is not in ample nowadays. But, mark my words, 2018 will encounter a gigantic adaption of the same.

Mobile application development trend is about to grow even more in 2018. So, app developers, buckle your boots, analyze the trends and start working on it.