Seasia helped Mainstreet Equity Corp acquiring 320% more organic visitors and over 1,600% more conversion from PPC campaign in 2017-18 financial years. We utilized each and every possible technique that increased the return on investment in the highly competitive real estate market of Canada.
Mainstreet Equity Corp. is a publicly traded (TSX: MEQ) residential real estate company in Canada. Established in 1998, it has grown its portfolio from 272 units with a market value of approximately $17 million to 9,336 units (YTD) and approximately $1.4 billion market value. The corporation offers rental apartments in various locations of Canada at affordable prices.
Seasia delivers exceptional outcomes and the below-mentioned case study shows many highlights.
Mainstreet is one of the biggest real estate agencies in Canada. Initially, the company was promoting its properties with the help of traditional marketing strategies to attract the clientele. But unfortunately, the company was not anywhere on the web for many of the keywords prospects were looking for.
The major problem was its strong competitors. Because of the hot real-estate market in Canada, there are a lot of major players in Canadian rental apartment market. They were already capturing the majority of organic as well as paid traffic. Also, the website of Mainstreet was not conversion friendly which was a big hurdle in the path.
The goal of the client was clear. They wanted to increase the online visibility of their business in the targeted area. We created strategies and embraced the opportunity of dealing with such a perplexing project and delivered effective solutions.
This ERP system provides an integrated suite of solutions to manage properties, tenants, accounts and maintenance related data. The system takes care of the entire life cycle of the Tenants with the property and caters to all the aspects including rent, changes, inventory, inspection, and accounting.
Tools and Technologies
Toolsahrefs, Google analytics, Google webmasters, moz, Google adwords
Within a few months, Mainstreet had greatly increased the online visibility, ranked on the first page of Google for more than 70 highly-competitive keywords related to Edmonton, Calgary, Saskatoon and other major cities of Canada and experienced a remarkable surge in profitable and relevant traffic. Organic traffic in 2017-18 was increased by 320% and conversion coming from paid campaign increased by 1,600% during the same period.