Machine Learning: A Vital Aspect for Mobile Apps

machine-learning

The innovation that guarantees to bring huge changes to the world in coming years is machine learning. Machine learning (ML) is a subfield of the Artificial Intelligence and is getting the spotlight in various industries.

ML will bring a new era in software development field where PCs, devices and other gadgets will not require special programming to finish tasks any longer. Rather, they can gather and analyze information that is expected to reach appropriate conclusions and learn amid program execution. Presently, machines can gather past experience with a specific end goal to make decisions. The process of learning requires special algorithms that would instruct machines.

Machine Learning Application Areas

Machine learning is an extremely multidisciplinary field and you can discover its execution at the intersection of science, technologies and business.

Use of Machine Learning in Robotics

Engineering incorporates not only mechanisms, but as well as cognitive technologies. Today, we are seeing the rise of the era where robots are helping people with work, household tasks and are also taking care of several things for them. Individuals manage with these machines with voice command or program tool activities with just a couple of taps on their smart phone’s screen. All it needs is a machine learning feature for correct execution.

Implementation of Machine Learning in Data Mining

The industry of data mining serves to analyze huge data and to find interesting, non-clear connections within a significant set of data. It comprises of the data storage, upkeep and the actual examination. Here ML gives both; a set of apparatuses and the learning algorithm to find every single relationship.

Application of Machine Learning in Finance

In finance, machine learning algos are widely utilized for anticipating future trends, bubbles and crashes. For instance, custom software can inspect a wide range of information about borrowers, for example, a history of past transactions and social media activities to decide the FICO score. On the other hand, the framework can bring a result by considering portfolio optimization and send proposals directly to the smartphone.

Application of Machine Learning in eCommerce

For eCommerce, machine learning opens new opportunities for improved revenue and enhanced customer experience. Such retail giants, like Amazon and eBay effectively proved it. However, these tools are also available for little players. Machine learning can be used in providing product recommendations to the customers. It can also be used in image recognition, Shipping cost estimation, Fraud detection and prevention and as well as in Product Search.

What Machine Learning Brings To Your App

Personalization

It is quite difficult to match your application’s functionalities with various groups of users. Consider transportation applications when you deal with both customers and drivers or child applications when you have to convince guardians and kids about the advantages provided by your application. The appropriate answer is to analyze the information with the help of machine learning and to offer everyone what they truly need.

Productive Searching

When users enter particular keywords in the search fields, they hope to get the written information exactly according to their concerns. It is necessary to prove them that you can tackle their issues like you guaranteed. Else, they won’t open your application again.

Suggested Read: Top Mobile App Development Trends That Will Rule in 2018

Fraud Control

It is imperative to mention about machine learning’s usability in mobile promotions when you should serve relevant advertisements to your target users. Also, this system helps you to comprehend if your application is vulnerable or it is sufficiently trustful to give information following high standards of security.

Visual and Audio Recognition

Because of neural systems which is a special model of machine learning procedure, applications can identify different faces with the purpose of adding diverse masks and to recognize distinctive words for translation.

A Few Examples of Machine Learning

Google

Google just celebrated its nineteenth anniversary and it is most likely one of the organizations which own the biggest amount of data. Because of this perspective, you can watch machine learning impacts in each sector powered by Google. From Google Search to Google Translate, Gmail and Google Maps, all of them are using different types of machine learning.

Snapchat Filters

Snapchat is an extremely successful example of Machine Learning. Seemingly very simple, the algorithms behind Snapchat Lenses are extremely complex and they are completely based on machine learning.

Shazam

Everyone knows the Shazam application; however, how often did you imagine how it is possible to perceive this amazing number of songs, so rapidly? It is all because of powerful machine learning algorithms.

Conclusion

For the time being, we are just at the start of a machine learning era. Unlike different areas of AI, machine learning has turned into a reality that we can feel and estimate all facilities of. By developing mobile applications for your business and incorporating ML algorithms with it, you can lead in your respective industries.

5 Things to Avoid While Developing Your Next Mobile App

5 Things to Avoid While Developing Your Next Mobile App

Mobile Apps have turned into a fundamental part and influencing our daily lives. As a passionate application developer, a winning app idea is something you should start with. However, an idea alone is not enough until you implement it with proper development tactics and guarantee audience engagement through adequate marketing measures.

Even if you think that your idea has the potential to develop an app like “Subway Surfer” or “Evernote”, you have to put that thought into definitive actions through application development process. Even if you are building an app for sales purpose or for extending your web presence only, you have to deliver the application with excellent features, engaging design and vigorous marketing.

With a large number of applications battling each other for discoverability crosswise over different application marketplaces, flawlessness and proactive engagement remains the key to guarantee success. In this regard, it is constantly essential to stay away from certain mistakes that can spoil your efforts.

Let us describe here five regular slip-ups that every application developer should stay away from at any cost:

1. Developing for Several Platforms

Most importantly, it is smarter to concede that each consequent application which is ready to be released faces enormous competition from a huge number of applications in the market, to be specific Google Play and Apple App Store. These two platforms enjoying the biggest share of market presence are focused by most engineers including the experienced and growing ones.

Because of the tremendous cost and efforts associated with building and advertising an application for any of these application marketplaces, it is advisable to build an app for only one platform at a time. When you concentrate on the single item, your opportunity to advertise with the base variable item gets limited.

Worth Reading: Mobile Application Development: The Current and Future Trends

2. Using Webpages as Reference

Like other developers, do you also think that your app is an extended version of a web page?  Numerous developers and organizations still consider so, and this is one of the misjudgments leading to failed apps. An app should create specific esteem for the user. This esteem offering should not be the same as which is offered by sites.

The client experience should be optimized for the native interface, not for the mobile browsing. This is the reason utilizing site pages as a perspective for mobile application development is a major mistake developers often make. Here, we present the key gadget particular perspectives that one should keep in mind when building mobile applications.

• A native application should be built remembering the gadget’s particular screen size.
• A native application enables simpler access to device information and storage.
• A native application should effectively coordinate the gadget features like calling, texting, utilizing other introduced applications like DropBox and Google Drive.

3. Too Many Features Embedded

Numerous developers think that too many features are crucial for better user experience. However, this is not true. Too many features in the application affect user experience in a bad way.

In reality, too many features make an application bulky and heavier without truly increasing the value of the client experience. On the other hand, less and best features that clients find supportive for the purposive utilization of their applications frequently make an application incredible.

Would you like to know the negative result of an excessive number of features? Well, they are explained below:

• An excessive number of features that are not frequently required make the user’s experience confusing.
• An excessive number of features make the application heavier; as a result, the app becomes slower to load.
• Development of an excessive number of features will require a large time along with additional resources. This will lead to higher cost.

Also read: How Mobile App Development is More Than Mere Coding?

4. Pre-dispatch Marketing

Pre-dispatch advertising is vital in light of the fact that you have to make a buzz around your application before it hits the commercial center and at exactly that point, you can begin your post-dispatch campaign with a decent following.

What are the key things to do as a piece of the pre-dispatch advertising of your application? Simply keep an eye on the following tips.

• When the essentials of your application including the application idea, name, logo and fundamental plan components are chosen, build a small site for your application and distribute content on the application idea. Target keywords to come on to search ranks.
• Make social profiles and business pages for the sake of your application and distribute general posts on your forthcoming application. You can likewise utilize adverts, promotional campaigns and feedback gathering drives connecting with your social group of onlookers.
• In the event that you have a business website, make efforts to connect with your loyal audience first by messaging, email marketing or banner ads.

5. Testing Is Vital

The best way to guarantee a bug-free client experience is to test the application as much as possible over the platforms and gadgets.

Keep in mind, execution issues are frequently not evaluated by the developers and designers themselves, but rather they are better surveyed by outside specialists or unbiased clients. This is the reason similarly as testing an application is viewed as one should dependably pick proficient offer assistance.

Maintain a strategic distance from the mobile application development mistakes listed above and you will improve the probability that your application is produced on time, secured by the press, and all around adapted.

Mobile Application Development: The Current and Future Trends

Mobile Application Development: The Current and Future Trends

The growing use of smart phones has emerged the need for mobile application development. In the recent years, the mobile app industry has come up with major rapid innovations and is experiencing a radical transformation. As a result, the use of mobile devices has grown bigger and these devices have become an instant medium to access internet and mobile applications.

Trends in 2017

With the advent of technology, people have extremely become tech-savvy nowadays. As the mobile industry is flourishing, the demand for mobile apps is going pathological. Today, people understand the benefits of using different mobile applications and this describes its importance.

 Let’s take a look at some of the top mobile application development trends 2017:

• e Governance App

The government of India is all set to transfer the idea of “Digital India” into reality. The government has recently launched a number of mobile applications ranging from education to healthcare and agriculture to e-governance, and is planning to roll out more of such apps.

• Mobile Apps

Mobile messaging app development is substituting the traditional form of text messaging. We have seen considerable rise in the mobile apps like WhatsApp, Snapchat, Viber and Hike. Earlier, these apps were used only for messaging purposes, but, now, this also offers the facilities of voice calling, video calling and file sharing options.

• Mobile Payment App

Instead of making cash payments at the counter of the store or swiping your credit card, all you need to do is wave your Smartphone or tap it on the machine and your payment will be made. This app will store all the information related to your payments and credit cards. Digital wallet is the latest mobile payment app.

• GPS Powered Apps

Global Positioning System (GPS) apps help in determining the position of a person, traversing from one place to another, tracing the movement of our parcels, etc. Some of the major mobile app development companies focus on producing extremely accurate GPS powered apps that are being widely used across the world.

• Hybrid Technology Apps

These technologies, like any other mobile application, are found in many of the mobile devices. These devices come up with a combination of different web technologies like HTML, JavaScript and CSS. By using this, you can play games or you can connect with the other people over social media. These applications can access certain inbuilt capacities of your device like your contact list, gallery, messages, camera etc.

• Enterprise Apps

These apps are known as business applications that help the organization in solving enterprise-related problems. For example – email marketing system, content management, HR management, messaging and collaboration systems etc. This is the latest trend in enterprise app development, where services are directly delivered to the computers and devices are delivered online.

Future Trends

Mobile device plays an important role in simplifying the routine tasks. The fact cannot be denied that the mobile technology is growing at a rapid pace and the mobile apps have become an integral part of the digital ecosystem. These apps are succeeding to become ubiquitous; so, staying up-to-date with the latest mobile app development trends has become mandatory.

A few mobile app development trends to look out for in the recent future are as follows:

• Full Mobility

The mobile development companies need to consider the full mobility of an app. Besides developing an app, you need to think- Is the app capable of replacing every single desktop operation?

For instance, if you want to build a text editing app, you must validate that users are provides with all the facilities. If you fail to offer any of the functionality, the app will be uninstalled undoubtedly.

The main focus of full mobility is to provide all the facilities to the users on their mobile, so that they don’t have to depend on a PC for any information.

• High Quality Content and Marketing Plan

Inappropriately, the mobile app developers overlook the basic things like content and mainly focus on the technicalities. But, this is not acceptable as users pay attention on each and everything and they want the right information.

Building a marketing app is another step that should be considered while developing an app. Having a proper marketing plan certifies great sales and popularity which in turn results in huge profit.

• High Level Security

People use mobile devices for many purposes like games, entertainment and business. But the question is that how safe the app is? If the app has high level security? But, if the app is secure, it will not function on a public Wi-Fi. So, you just have to balance the security to ensure that apps are safer to use.

• Motion and Location Sensing

Today, most of the mobile devices will possess location sensor capabilities that use more than one positioning method.

Motion sensing apps are mainly used for anti-theft, security, power-saving and games.

Location sensing plays an essential role in games, vehicle navigation, and fitness apps. The onset of indoor location sensing along with mobile applications will make way for highly personalized services and information.

Conclusion:

The mobile application development companies are rising at a fast pace with the changing technologies. In order to survive in such a competitive world, developers must come up with unique and innovative ideas, if they really want to leave a mark in the mobile app development market.

How to Design a Great Mobile App User Experience?

How to Design a Great Mobile App User Experience

The first thing we all need to understand is that design is the most important aspect of creating mobile applications. We live in an era where mobile applications have become a major source of delivering services and doing business. It is really hard to imagine life without smartphones, and mobile applications in them have become a part of our daily routine.

Building a mobile application comes with its own set of rules where creating a strong User Experience (UX) is a big deal for the flow of any application. The User Interface (UI) explores how a mobile application looks and interacts with a user. It defines how an application feels, from the user point of view.

A good user experience puts life into your application which practically means that you are showing the value of an application to the users. The mobile application development company must make your app useful to the users so that no matter what keeps coming back to them. So, let’s learn the best practices for designing a great mobile application.

Below is the list of vital User Experience design principles for creating an attractive mobile application.

1. Avoid Extras, One Screen One Task

The structure of the application should be well organized with the User Interface which is useful and meaningful based on clear cut things, straightening out the unrelated and adding necessary things. Basically, user attention is the motto, so just cluttering your interface will overload your user with too much information: every added button, image and line of text makes the screen more intricate.

Design each screen to support only one action and not many things that obfuscate the user’s mind. Make it easier for the user to use and navigate, and gain benefits out of it.

2. Make Navigation Simple and Easy

Navigation is the most important factor for a mobile application. It should be easy and should be able to help the users to search for things effortlessly, with the complete information they want. It can be accessible, discoverable, and should be able to make the users feel easy to find out by not filling the total screen. There is a limitation for a screen so considering that screen space one can add tab bars and navigation bars which are well suited for it. Users will easily jump from one page to another with easy navigational options.

3. Content Becomes Interface

It is said that content is the king and to prove this saying one should focus only on the content and remove all the needless elements that don’t support the user errands. Draw the attention of the users only towards the sections that are useful for them. Thanks to the reduced attention span that these users should be quickly guided to the content they are looking for.

4. Use of Space

The white space refers to an empty space between the elements of the design or page layout, and is often neglected. However, designers at times consider it as a mere wastage of screen and time. So utilize that free space to put some action aspect that will help drive a call to action.

5. Make Navigation Simple and Easy

Navigation is the most important factor for a mobile app. It should be easy and helps users to search for things smoothly with the complete information they want. It can be discoverable, accessible and make users feel easy to find out by not filling the total screen. There is a limitation for a screen so considering that screen space one can add tab bars and navigation bars which are well suited for it. Users will easily jump from one page to another with easy navigational options.

6. One Touch Functions

Smartphones are addictive, especially that touch screen that makes it easy for users to adapt their design as per screen size. It is observed that most of the time users use their smartphone for surfing different websites and for many other things so the bigger the display is, the less easily-accessible zone will be. Mobile app development companies should try to make sure that the app can be easily used on a large screen with one hand. Place navigation options within the thumb’s reach.

7. App Should Appear and Content Should Be Legible

If we compare with laptops, mobile screens are smaller, which means it’s a challenging work for mobile app developers, where mobile design is difficult to insert information on a small UI. The rule of thumb says that the text should be at least 11 points, so that it is readable at a typical viewing distance, without having to zoom in. The readability can further be improved by increasing letter spacing or line height. A good, generous white space can make the scruffiest interfaces look simple and inviting. It is really important for a mobile outsourcing company to make the mobile application fast and responsive, so that some things in the background need to be done to make it faster.

8. Make Screen Elements Clearly Visible

Use different colors and contrasts to help the users clearly interpret the content. Developers have to use primary and professional colors for the app. Use accent colors that support every type of platform. Keep different colors of every element so that users can easily identify the vision and understand the actions of every element. Mobile app development companies should follow standard rules for text and image for the background screens.

9. Put Your Efforts of Push Notifications

Alerts, reminders and notifications are a daily dose of any marketing strategy. So think twice before sending a message. People often get distracted from such messages that can trouble them in their daily activities. These alerts are really annoying and are usually ignored by the users. However, the best way to establish a mobile application that diversifies messages and creates a great UX.

10. Test the Design

Mobile app developers test each and every page of the application in a large computer screen, as the apps look great when seen on a bigger screen. But some errors and bugs do appear when put it into the real world. Thus, it is important to test the mobile application with real users on an assortment of mobile devices to confirm that it works fine on all the devices. In addition to this, try asking the real users to give reviews and feedback to improve the design.

Summing Up

We hope that the above points placate your understanding of a great mobile User Experience. The mobile app development is no rocket science, however, you need to follow some crucial principles. Your application needs to be useful and beneficial. If the application is not useful, it has no practical value for the user and no one shall be pleased to use it.