You have made a fabulous website and are getting a pretty good amount of traffic. But are the visitors staying on? Have they gotten converted into buyers?
We’re sure you are aware of the term ‘Bounce Rate’; if not, it is a website analytic metric that measures the percentage of visitors who leave your website after visiting just one page. So here, a low rate is good. It means that your visitors are spending enough time on your website, exploring and engaging with it. A high bounce rate means that people do not really like your website.
It’s not uncommon to have a high bounce rate. Some of it could be because they landed on it by mistake, or because you don’t have the product/service they are looking for, and there’s nothing you can do to stop those visitors from leaving. However, if they are leaving because they find your website boring, irrelevant or unattractive, there is quite a bit you can do to induce them to stay and explore. Let’s have a look at these tactics:
Your website design must be attractive to your target audience:
By this, we don’t mean that it has to be ‘in your face’; but, the design must be neat and uncluttered. Simple designs usually win the day, but you may need to tailor it in order to reflect your brand, products and services and more.
The design should be aesthetically pleasing to your target audience; for instance, if you are a financial services company, then your website should sport a clean, minimalistic look with detailed information on the products and the latest financial news. While this is an important aspect, there are a few things that are common to any website i.e. leaving no scope for confusion, not cluttering up the space, and not making it dull. Instead of going in for free themes, invest in a good theme that really suits your brand. Make use of actual images instead of stock images. Remember, first impressions do count, and if you are not able to attract the visitor to your website, there are chances that you have lost them for good.
1. Highlight your brand personality:
Make sure that the personality of your brand sparkles through every element of your website, not just the font and color theme on the home page; but the content on every single page must reflect the personality of your brand. A simple and uncluttered design does not mean that your website must be boring! It must convey the message of your business through fonts, images, colors and the text you use on the website.
Rather than talking about your business, talk about your customers and their problems and then tell them how you can help in solving their pain points. Everyone loves to feel they are important and your visitors too will love you for thinking about solving their problems. Images, titles and subtitles – everything should focus on this aspect.
3. Relevant and interesting content:
The content on each page must match the user’s objective; that is, it should describe and match the purpose the visitor has arrived at a particular page. The content on each page must be unique and offer focused unique content. Offering valued information for free, in the form of ebooks, white papers, blogs, resource pages is again a great way to enchant your visitors. However, keep in mind that the content you use should be fresh and interesting. If required, you can also outsource your blog to creative professionals who have knowledge of your business and can do a great job.
4. Structure your Text:
Unless you are in an Academics or Finance - huge blocks of text are extremely boring. Break your text into small blocks, use bullet points, images, headings and if possible add video and audio snippets to make it attractive to the normal user. It makes the page visually appealing and allows the visitors to quickly scan and take in information in bites and bits.
5. Ensure easy Navigation:
This may not be a no-brainer, yet you shall be surprised to learn that many companies fail to incorporate this element in their website! Navigation needs to be intuitive and simple, allowing the users to find what they want easily. They should not have to visit several pages; they should be able to get where they want to be with just a click or two. Pages like news, blog, checkout page, contact information should be accessible to the visitor no matter what page they are on.
6. Ensure Responsiveness:
With the increasing trend of browsing and shopping, ensure that your website is responsive i.e. provides the same browsing experience on mobile devices as on a laptop or a desktop. Include user friendly navigations, easily readable fonts, readily accessible buttons and more.
7. Have a social media presence:
A majority of internet users today have a presence on at least one social media platform, and would be pretty active on it. It is, thus, vital that you too maintain a social media presence, and allow the visitors to your website to post to Twitter or LinkedIn with just a click on ‘Click to Tweet’ or ‘Share on LinkedIn’ buttons. Furthermore, provide a space for your visitors to lay comments, reviews or express their opinions. The net savvy visitors these days love websites that have these elements incorporated in it.
8. Redesign when required:
You may have built the perfect website today, but you need to revamp it every few years to reflect the current trends and customer preferences. But don’t do it too often too, as people do feel comfortable with what is familiar to them, and are not likely to resist recurrent changes.
We hope you enjoyed reading, creative web services to attract more visitors to your website. More importantly, we hope that you found it helpful. At Seasia Infotech, we are experts in creative designing services and use all these tips to drive traffic to our website as well as our clients; hence we know they can work for you just like they worked for us.
If you’ve got any comments, questions, or additional ideas for attracting visitors to your website, then let us know in the comments below or on our social pages!
Until then, happy traffic driving!