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Can AI Really Result in Effective Digital Marketing?

Aug 31, 2018
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Digital marketers always fantasize about the use of AI in Digital marketing.

There was an idea, of making a machine learning as a human. With multiple Sci-fi movies in the late 90s, human fantasizes artificial intelligence. That fantasy turned into an obsession and with a few years, the distant view becomes much clear.

With the Google’s RankBrain update, it is quite clear that AI will have an impact on the realm of digital marketing. Use of an algorithm which is inspired by AI was a clear sign that one day it shall rule the empire of digital marketers.

Are you afraid of Sky-Net or iRobot repeating all over again?

Well, you should not coz there are only positive results awaiting (And those movies are just for fun!!!). No machine can rise above us so relax!!!

According to QuanticMind, over 97% of influencers believe that the future of digital marketing lays in the future prospects of machine learning and AI-powered automation.

Here in this post, we will try to figure out how exactly AI is impacting digital marketing and what are the future whereabouts of the amalgamation of automation and digital marketing.

Let’s have a look at those impressive applications that can uplift your digital marketing strategies

The Impact of AI in Digital Marketing till Now!!!

It is safe to say that Machine learning’s advance applications are still unknown in the realm of digital marketing. However, the applications are quite explicit. There are many tools (which utilizes machine learning), to analyze a large set of data and to present them in an understandable analysis which can be used by the digital marketers to gain new insights without any extra efforts.

That time can be utilized by them in understanding the target audience better and they can focus on how to interact with them in effective ways.

According to a Gartner report, by 2020, over 85% of customer interactions will be managed without involving any human being.

If you are afraid that the machine learning applications will replace you as a digital marketer, then you are on the wrong foot. They are there to ease your work; they will not pose any threat. Also, by using these ML tools, you will be able to streamline your digital marketing strategies.

How is Machine Learning implemented in Digital Marketing?

If you talk about current trends, using machine learning for digital marketing is certainly one of them. There are many benefits when digital marketing is associated with the ML tools. Increase in productivity is one of them. When you utilize online channels, content, and other data with the help of ML tools, processing this analytic is fast and accurate resulting in increased productivity.

Still, you may be baffling about how ML tools can be used in the process of digital marketing. Let’s address this question in a separate section.

AI in Content Marketing

Content is King is an old saying but it really stands for what it meant. In the recent years, many content marketers, bloggers, and digital marketers voraciously create content to effectively engage their audience and build the brand. Due to their efforts, the content is everywhere online in the form of blogs, informative posts, webinars, images, videos, and other forms of content.

According to the LinkedIn survey, these three things have the potential to make the content effective,

  • Relevance to the audience
  • Effective storytelling
  • Triggering response or an action

With the help of an apt ML tool, as a content marketer, you can understand this data more deeply. It allows you to concentrate on your core work more and less in the data analysis (which is indeed a time-consuming task).

AI in PPC aka Pay Per Click Campaigns

The effectiveness of PPC campaign mostly depends on the accuracy of the data analysis which is quite gigantic in amount. There is a saying in PPC campaign which states that a data will be easier to contemplate when the amount is big enough. The use of ML tools can rally up the workforce. Here are the ways by which you can level-up your PPC campaigns with the help of AI and machine learning tools.

  • You will easily get the figures you need to elevate your business.
  • Based on top performance drivers, you can make efficient and long-term strategic decisions.
  • Meeting PPC goals will be easier with ML tool’s deep data analysis.

AI in SEO (Search Engine Optimization)

When Google introduced RankBrain algorithm, the application of AI justified that it can be used in serving relevant resources to the audience. AI can also be used in defining the quality of content. Focusing only on keywords is old school and must be replaced with high-quality informative content. In the coming future, there are a lot of applications regarding content creation, SEO, and AI.

The Future of AI & Deep Learning

How can these two tenets affect your digital marketing strategy? It is the question of the millennium. You can utilize the potential of machine learning for the processing of complex problems which we often found in analyzing an immense set of data and in creating personalized content for the targeted audience.

Artificial intelligence and deep learning can be helpful in developing meaningful conversations by involving the audience with Chatbots. It will enable your marketing team to focus on their core work.

With such data analyzing prowess, you can engage with your hyper-targeted audience by uncovering predictive database with the help of Artificial intelligence.

Concluding Remarks

When you're entering the realm of digital marketing, you need to be innovative, voracious learner, and adaptive to all sorts of changes. The online content pool is endless and full of new possibilities. Finding and leveraging those new tenets can give the wings your business always seeks for.

Embracing Artificial intelligence is not endangering your job but only increase your efficiency. You and your marketing team can level-up your capabilities and build content which is engaging, inspiring, and advocates meaning corporate relationships.

I hope you get what my point is here. Artificial intelligence is for you, it is not replacing you. The machine is invented to increase the efficiency, not replace humans (It can never replace you!!!). Mention your thoughts in the comment section and let me know your valuable thoughts. Adios, for now, fellas and have a good day ahead of you.

About Author

Tarun Puri is a young, energetic and quality oriented Digital Marketing professional at Seasia Infotech is known for his immense knowledge of marketing strategies. He often writes about mobile development, technology, entrepreneurship, startups and business-related topics.