The field of mobile technology is rapidly growing. The number of smart phone users in the market keeps on increasing; conglomerates find newer ways to promote their products and services using both mobile apps and websites. In such a scenario, a business mobile app with perfect functionality can serve as an effective marketing tool for any company. But as several enterprises come up with more and more mobile apps, it becomes tougher for newcomers to make their apps popular.
Developers face many difficulties making their apps popular on the app store due to a number of existing apps. They require app store optimization (ASO) services in order to promote their apps and make them viral. A large number of apps hit the online market periodically, and it is a tough task for a developer to make the app accepted. Many developers face the problem of remaining unnoticed on application stores just because of lack of marketing.
In order to remove such trouble, developers require application store optimization (ASO) services that offer efficient marketing of an app. Such services build a platform to draw people's attention towards it and in turn help making the app popular in the app store. Application store optimization services include every solution of promoting the app for a certain period on the app store platforms like Google Play.
Tips and Tricks for App Store Optimization:
- Find Keywords: Keywords play a vital role in ASO because the best keywords can land you into a lot more searches, which can help in opening up a huge number of prospective users who might download the app. The keyword which you choose must be of the relevant category for your app. Visit similar apps to get the suitable category for your app and then go through some of the top search results to figure out the best possible keywords to use.
- Write an enticing description: An enticing description is almost like the coverage of your app. It should be attractive so that you can encourage viewers to download your app. The best way to create a good description is to look at other successful apps and see how they do it. You can use bullets points; include any testimonials/positive app review quotes and a summary of the functions of the app.
- Choosing a name: The name of the app must be original and attractive. It might be difficult to come up with your own original name but once a good catchy name clicks in your head, you'll probably feel a lot more confident with putting it on the app store.
- Choosing the appropriate app icon: The good app icon is very alluring. There are various apps on the app store that receive thousands of downloads while there are the many apps which play or work the same but do not receive a similar number of downloads. The only difference between the two apps is the app icon. Creating an original icon or logo is a difficult process, but can give the best results and boost confidence. If you can't think about what to use as an app icon, summarizing the features of your app and finding an object that best represents each feature should work fine. Bright colors can also help in getting attention.
- Choosing Screenshots: Choosing the right screenshots is quite an easy process and usually involves finding the most appealing aspects of your game. Don't show boring menus or settings pages and instead go for images that represent the app's main purpose.
At last, all the tips mentioned can help you in improving the visibility and popularity of your app, in the App store and Google Play. To get the best services and for improving the visibility of your app in the App Store and Google Play, contact us.