Top 6 Digital Marketing Trends That You Must Consider In 2018

Top 6 Digital Marketing Trends That You Must Consider In 2018

Only those who adapt to changing scenarios will continue to survive and prosper. Some work hard, and unfortunately, some don’t exactly make it. Digital Marketing is an industry that is continually evolving. It’s something you need to be on top of to ensure you don’t lose your competitive advantage. So before you begin, here are some trends that are set to take off in 2018 that you should consider when making your marketing plan for the coming year.

The Twist in Social Media is Something You Must Adapt to Succeed

twitter

Twitter – you may love it. But, it looks like it is dying. Its efforts to develop in 2017 by expanding the number of characters in a tweet from 140 to 280 presently can’t seem to pay off. Amid 2017, they invested in developing their client base (which bombed), rather than making changes to their advertising platform which has forced marketers to look somewhere else.

On the other hand, LinkedIn has made a lot of updates consistently in 2017, which has offered various new opportunities for advertisers searching for a B2B audience. Furthermore, this is all because of the great improvements made to their ad platform.

Worth reading [Twitter Tactics for Increasing Engagement]

Recently, Instagram declared that 800 million individuals utilize their platform every month, making it the most valuable platform in the market. Their latest tool, Instagram stories are more well-known than Snapchat despite the fact that it’s just been a year it was released. As a lot of brands are getting better engagement from Instagram, it’s no big surprise, it’s an advertiser’s best tool going into 2018.

Blogging will turn out to be an Essential Aspect of Digital Marketing

The significance of blogging has been documented for a long while. In the present market, online businesses can rely upon blogs to draw in customers on a more profound level and furthermore to increase awareness about their brand. Blogging nowadays is used to make the content viral. This can be in any form; video blogs also known as vlogs or traditional content blogs.

Native Ads with Smart Content Is Definitely Going to Make Its Way

native-ads

 

Native Ads are expected to drive more than 74% of ad revenue by 2021. With a natural placement and formatting, native advertisements have a tendency to get more exposure and engagement than conventional banner ads and are less irritating for customers. The main issue is native ads require a different approach to copy—one that can profit by the unique preferences of people seeing the advertisements. In 2018, we’ll observe increased spending on native advertisements, and we will also see the rise of smart content for those promotions, ready to adapt to audiences utilizing cookies and an understanding of the target audience.

One-to-one Communications with Customers

The internet is a bustling place, so it is not difficult to get lost in the crowd. That is the reason more consumers are favoring personalized experiences by having one-on-one communication with brands. Obviously, a simply one-on-one approach isn’t possible and that is the reason more brands are swinging to chatbots as a financially savvy alternative.

Chatbots have begun to grow more customizable and intelligent, and are getting more well-known with brands and consumers alike. Before the finish of 2018, chatbots will turn out to be a practical necessity in case you need to give your clients a large scale but individual experience.

Live Videos will Turn out to be Much More Crucial than Before

Digital Marketing Experts are prepared to explore how to incorporate live streaming as a feature of their marketing strategy and it’s as of now accessible over numerous social media networks. The effect of a live video will prompt new immersive experiences, increasing quick engagement with an audience that develops more into a new and innovative way of communication.

This will bring new opportunities for user-produced content and promotion. While influencer marketing can turn out to be much more engaging with live videos or streaming. The question will be selecting a platform to use i.e. Facebook, YouTube, Instagram or Twitter. The ideal approach to begin is to go where your audience is and after that to experiment with the various platforms.

Facebook will Become more Strict

Facebook will downgrade the posts that directly urge clients to connect to a page, asking for like, comments and shares. So, the Facebook page managers must re-assess their engagement techniques.

Both clickbait and engagement bait are under Facebook’s consideration. This implies 2018 will be the year in which we’ll see a shift of content on Facebook, wanting to promote quality content.

Read also: Tactics to Escalate Your Growth through Facebook Ad Campaigns

Wrapping Up

These are not the only trends we’ll see in 2018; however, they are some of the greatest and most at present established. So begin preparing a financial plan for 2018—with all the new turns and twists that the year will offer.

How Can Instagram Stories Help You Win Followers?

How Can Instagram Stories Help You Win Followers

Are you sure that you’re getting the maximum out of your Instagram stories? Ever experienced the boost in the numbers and engagement after posting,  your countdown offers, behind-the-scene photos, and the 10-second videos?

Well, this all sounds terrific, but if you aren’t doing this yet, don’t fear – we have some tips and encouragement that can either get you started or amplify whatever you are doing. And the best part is, smaller businesses can take advantage of Instagram stories in better ways than how grander businesses cannot.

1. It’s easier for you.

The splendor of Instagram Stories is that you can create quick photos and videos that don’t have to compete the quality of those in your eternal feed. You can let your customers see behind the magic curtain, without having to answer to the administrators in the office corner.

• Snap videos that give a virtual tour of your new office – including the Minion bobble heads on your desk.
• Show a candid of your data analyst engrossed in numbers, working away next to a ridiculously gigantic cup of coffee.
• Post a live coverage of a significant event.
• Post a photo or a video of your team participating in local charity initiatives.
• Shoot a few seconds of your quirkiest employees celebrating a product launch.

With the casual nature of these stories, your followers won’t really expect much of your post to be  a black tie affair. You can save your best, artiest captures for your main feed. You can share your stories to allow you to continually share content about your business fun side- human side- and that makes you all the more loveable to your prospects and existing customers.

2. You can use it to test new content.

Bigger businesses test everything. Got an inkling for a new product? Great! Bigger businesses test it in theory, and in house. They beta test it with a selected few and then A/B test it in the market. After all this, they wait to see if it brings in enough profit.

But you don’t have to settle for this hassle. You have a new idea; think what your customer base might think of it. Or about the new theme, color, function, feature, service, approach, etc.

Stick it in your Stories. See which ones get more views or shares. If it’s a flop, it will anyway be over by the next day. And if certain content performs well in the stories, then you can obviously roll it out in the main feed or adapt it for other channels.

3. Your offers and contests will be more enticing.

An expiry date communicates exclusivity and urgency. Communicate to your spectators that you reward the most intent, loyal followers by allowing them to get the opportunity on your next contest, game, etc., because they were paying attention to your Story of the day.

And you can also test the efficacy of your contest and offers with Stories as well. Which type of offer did your followers favored the most? Pre-orders? Sneak peak? Contests? Discounts? You will find out soon.

As the time goes on, more and more of these time-sensitive offers you create, more your followers will make it a habit to check your profile constantly.

4. Your audience will grow in loyalty.

People feel privileged to exclusive information. They also like to make real connections. As they get to know your business’s Stories, delight the behind-the-scenes sneaks-peeks of your team, your process, your priorities, they will keep coming back for more.

With each Story you share, you give your followers several chances to resonate with you, learn that the same reasons they do business or support your cause is because you are just like them. That is the loyalty money can’t buy, but Stories can.

5. Your audience will grow in number.

Question to any digital marketing service provider and you’ll get to learn – just as your current audience gets engaged, the number of your followers will increase as well.

Especially if you are already using Instagram, you are likely already doing tactics to increase followers, such as optimizing hashtags, liking and commenting on a post of your target audience, holding contests, and a lot more. And as your existing followers keep viewing and sharing your Stories, others will notice as well.

Additionally, by utilizing the Stories along with your existing Instagram activity, these two feeds can reach different demographics at the same time on the same social media platform. Stories, like Snapchat, typically cater to the viewing habits of a younger audience, who are constantly on their smartphones and watching their notifications. Meanwhile, more ‘seasoned’ users will still be springing to Your Business train because they can assess more of their favorite content from you without having a new platform to learn.

Summing Up:

All things considered, if you have got more messages to share with your audience, Instagram Stories are an ideal method for you that doesn’t have layers of corporate or bureaucrat rings to jump through. You can afford to be personal, direct, and a bit risky too.

And, if nothing else, it is the perfect place to try and see how things work. A low stake avenue to test, connect, and engage is indeed at your fingertips.

8 Easy Ways to Improve Your Page Load Speed

8 Easy Ways to Improve Your Page Load Speed

Webpage loading speed is an essential part of a website’s usability. Page load speed is amongst one of the 200 factors that Google considers for ranking a website in organic search.

With several other competitor websites, the need of earning website traffic and keeping user impressed with rich usability is becoming more & more crucial every day.

In fact, if a website doesn’t load quickly, chances are it’ll definitely lose potential visitors to its competitor website in a matter of seconds.

The adage “slow and steady wins the race” doesn’t apply online:

Even a delay of one-second can significantly decrease page-views, user satisfaction and drop conversions.

What’s the most prevalent factor that contributes to webpage speed?

SIZE

Web browsers take time to download the code that makes-up a webpage. It has to download data such as HTML, stylesheets, scripts and images etc. and undoubtedly, it can take few seconds to download all that data.

Today, internet users expect more engaging website designs. Hence the size of a site’s resource files will eventually continue to increase.

As, each new feature will need a new stylesheet or script, that weighs down a website just a little more.

So, how do you ensure your site is up to speed?

Well, the good news is there are some great and free resources that one can use for evaluating their website’s speed:

  1. Google’s PageSpeed Insights: Google PageSpeed insights analyze the content of a webpage and then generates suggestions to make that page faster.

  2. Pingdom: Tests load time of a webpage, analyzes it and finds bottlenecks.

  3. GTMetrix: Gives you an insight on how well your website loads and gives you actionable recommendations on how to optimize it.

These are some of the free and most popular tools for checking website speed and performance. These tools will analyze your website and tell you where you are falling behind.

Note: Sometimes results can be a bit scary, but most fixes are relatively quick & easy.

BUT, How to speed things up?

Speeding-up a website is crucial, not just to improve rankings in Google, but also to keep profits high.

So, in this post, I’m sharing some really effective ways that can be used to enhance site load speed:

1) Optimize Images:

Images on a website can consume a lot of bandwidth, and in turn which influences loading time of webpage. Reducing the size of website’s images in HTML is not enough, as that only changes the image appearance and not its actual size.

To resize images, one can use an external image editing tool like Photoshop or an online tool (tinypng.com) which allows decreasing image sizes without losing quality.

2) Reduce HTTP Requests:

According to an online survey, most of a webpage’s load time is consumed downloading different aspects of the page:

  • Stylesheets,

  • Images,

  • Scripts,

  • Flash etc.

Hence simplifying the webpage design is the quickest way to improve website speed. It can be done with the following methods:

  • Streamline the number of elements on your page.

  • Merge several style sheets into one.

  • Instead of images, use CSS whenever possible.

  • Reduce scripts and put them at the bottommost of the page.

Leaner is better, when it comes to your website.

3) Enable compression:

Enabling compression is just like putting a site into zip file. By using compression one can dramatically decrease webpage’s size and thus increase its speed.

Remember, compression is a server setting, therefore how you apply it will rely on your webserver & its settings.

Here are some popular resources for the most common webservers.

  • Apache

  • Nginx

  • IIS

4) Browser Caching:

When you visit a website for the first time, the attributes of the page visited by you are stored on your hard drive in a temporary storage or cache. Hence, when you visit that specific website again, your browser can easily load the webpage without having to send another HTTP request to the server.

By enabling browser caching you will be able to store some data temporarily on a visitors’ computer, thus they don’t need to wait for it to load every time they visit your site.

For how long you store the data relies on your server-side cache settings and their browser configuration.

5) Reduce Redirects:

Redirects generate additional HTTP requests and eventually increase website load time. It is ideal to keep them to a minimum.

However, some redirects are unescapable and required, but remember this needs an additional HTTP which upsurges the page load time.

Also, check all the broken links and if you found any, fix them right away.

Although 301 redirects (permanent) are better to 404 errors (broken links), but still they are not ideal, as they slowdown the time that browser takes to reach the right version of a page.

6) Switch off All the Unnecessary Plugins:

Installing and using too many plugins can slow down a site, create unwanted security issues, often cause crashes and numerous other technical problems.

It’s ideal to delete or deactivate all the unnecessary plugins.

Try to selectively disable plugins and then evaluate server performance. By doing so, you can easily find any plugins that hinder site speed.

7) Optimizing CSS:

Optimizing CSS means your files will download at a faster rate and ultimately give visitors faster access to your pages.

Figure out whether or not you use all of your CSS. If not, clear all the unnecessary code in your files.

Every tiny bit of wasted data can tote up to increase your website’s load speed and scare away your visitors.

It is ideal to use an external style sheet, because it reduces the code size and generates fewer code duplications.

Only use one external CSS stylesheet while setting up your styles, as additional stylesheets increase HTTP requests.

You can easily get cleaner coding by placing all the CSS in an external stylesheet.

8) Prioritize above the fold content:

One can enhance user-experience, if above-the-fold load faster and rest of the page requires a few seconds to load.

Try to split CSS by a short inline part that styles top-of-the-page elements and an exterior part that can be delayed.

Conclusion:

Size of our webpages will definitely continue to grow, as users demand a richer online experience.

However, a slight attention will go a long-way, just keep in mind that a one second delay is all it takes to lose a lead. Improving website load speed is a crucial aspect of conversion optimization.