Digital Revolution with Mobile Apps in Healthcare & Pharmaceutical Industry

Digital Revolution with Mobile Apps in Healthcare & Pharmaceutical Industry

Due to the rising use of smartphones and mobile app stores, fitness and healthcare apps are gaining a substantial amount of popularity of the last two years. A firm growth in wearable technology is also a subsidizing factor in this scenario. Pharma and healthcare executives are well versed with this transformation and are experimenting with a wide range of digital initiatives. Mobile app development companies are helping the medical industry in this and are playing a vital role in the digital revolution of the healthcare sector. With the passage of time, the pharma app industry is only going to touch the zenith.

Let’s discuss the major factors that the pharma/ healthcare sector and mobile app companies can consider while making apps. These factors can also change your perspective towards the medical applications.

1.  Fitness app for chronic diseases
A huge fraction of people is constantly suffering from autoimmune, metabolic, genetic and other severe diseases that make patients follow strict precautions and guidelines. Doctors recommend them routine checkups and regular supervisions. IT companies have made numerous apps that can look after such complications. Considering their knowledge and proficiency, it is much more advantageous for medical companies make pharma apps that address the issues of the patients.

2. Locating free health care clinics and hospitals
Majority of population in the world still cannot pay for health care services. Pharma companies can make use of this matter and make a mobile app that can take care of such real issues. The app that can send notifications to people about the free health checkups for the specific ailments, plan/ schedule appointments and make them remind about the schedule beforehand. Providing a genuine helping hand is also a considerable way of endorsing your brand.

3. Ordering drugs
An online transaction is a buzzword in this day and age. Right from home delivery of food to booking cabs – people are getting used to doing everything online. Pharma companies can add one more service in this list i.e. Doorway delivery of the prescribed medicines.

4. Cross checking clash by multiple medications
Pharma companies can make app’s recording patient information. With this, when the concerned person will buy recommended medicines for another ailment, the app will prompt him/ her of the reactions or allergies that can happen with the clash of multiple medications. This can endorse both the brand and the product and gather a massive following from the crowd of patients.

5. Social network connecting patients
Diseases such as Multiple sclerosis, Amyotrophic Lateral Sclerosis, Cerebral Amyloid Angiopathy, Immuno Deficiency Syndrome, etc. do not have any proper cure and pose patients with a lifelong struggle to cope with. Healthcare and pharmaceutical companies can build social networking service apps that can connect patients having similar ailments with each other. This will make experienced patients, assist one another and control their medical issues, while conducting day-to-day activities.

SEASIA’S CONTRIBUTION IN MAINTAINING SOUND HEALTH

There is a variable swath of medical apps on the market, which allow you to better understand pharmaceuticals or to diagnose your symptoms and prepare you for an unexpected medical emergency. Seasia took such apps to a whole new level by making:

Herbpathy App: Herbpathy is a repertory and a Materia Medica of herbs. It lists common diseases and suggests herbs to cure these diseases. It also gives a combination of herbs that benefit a disease.

herbs

Medi Alert App: The MediAlert app built by Seasia Infotech is a simple medicine reminder app. It schedules alarms and reminds you when to take medicine. It also lets you schedule alarms for your next upcoming appointment with the doctor. Furthermore, you can make your own notes on prescription and can take pictures of the prescription given by the doctor.

medi-alert

Fitness Visa app: It’s a fitness app that offers you an exceptional facility to get limitless access to all the nearby fitness centers. Any studio or gym can be chosen as per your preference and requirement. Trying different Fitness gyms and studios provides you an exclusive experience of exercising and achieve flourishing health.

We are trying our best in the medical field to give the most out of mobile apps and popularizing it on app stores. We are also developing one more pharma app which will help you order medicines online from a pharmacy. All you’ll have to do is upload the prescription using your phone (camera) to place the order. This shall be the best app for those who are too lazy to visit the local medical stores.

fitness

THE FINAL WORDS

With the advancements in the digital technology, the competition in healthcare and pharmaceutical companies is getting fierce. Within 5 to 7 years, a substantial proportion of the medical portfolio will create value through more than just drugs. Many drugs and healthcare apps will be a part of the digital ecosystem that will constantly monitor the condition of the patient and provide instant feedback. This ecosystem will help in advancing health outcomes by modifying therapies to a patient’s lifestyle and clinical needs and permit distant monitoring by medical professionals of a patient’s ailment and adherence to treatment.

With the right technical expertise, pharmaceutical/ healthcare corporations can collaborate with mobile app development companies to ensemble a right balance between human touch and promotional value. And since Seasia Infotech is utilizing this area quite well, we are open for all the market leaders from the pharmaceutical industries for an ideal mobile app alliance.

Mobile Apps and User Experience – Does it Matters?

Mobile Apps and User Experience – Does it Matters

With the evolving digital era, mobile application development technology is also growing at a tremendous pace.

Even though, in a market where performance & quality is always above brand loyalty, creating a flexible user-experience (UX) is the KEY to success of any mobile application development project.

It can be stated that, user-experience is the most crucial element when it comes to the digital landscape.

It clearly expresses how the user actually feels & thinks about your product from their perspective.

In simple terms, it’s all about making something useful, easy-to-use and productive for your target market.

You might be thinking that why to focus on user experience, RIGHT?

Reason is quite obvious, if your app delivers frustrating, confusing and poor user experience, sooner or later users will abandon or uninstall it.

Hence, it is vital to follow a user-centralized approach to mobile app development that gives top priority to the needs of target users.

Enriched user experience offers various key benefits to the businesses or organizations that deliver it and here are some of them:

a) Trustworthy customer-base:

Every smartphone owner, once in their lifetime definitely tastes the bad experience of using a mobile application with lots of complexities, errors & bugs, unexpected behaviors and frustrating interactions.

Reality is that, a poorly designed mobile application diminishes customer loyalty.

If your main motive is to scare users, then all you need is a bad first impression to turn them away in a fastest way.

But nobody wants that, as you might not be able to nurture a long-lasting relationship with users.

On the other hand, providing good user experience can increase user engagement and builds the kind of fidelity that lure people coming back for more.

b) Improved customer satisfaction:

One of the keys to run a successful business – CUSTOMER SATISFACTION!

Success of any business or industry (online or offline) is often evaluated by total no. of satisfied clients.

The enhanced experience you provide to users, the more satisfied they’ll be – and the reverse is also true.

If customers are not satisfied with a product or service, they’ll barely recommend it to their friends and families.

The same applies to mobile apps as well.

 

Why do users delete or abandon an app?

Reason is quite obvious – Poor User Experience, this further entails:

  • Slow responsiveness
  • Heavy battery usage
  • Too many ads and so on…

If an app is unable to deliver user-expectations and a positive impression, it will probably annoy them and will be deleted.

c) Edge over competitors:

In a crowd of millions, it is nearly impossible to stand-out. It is vital that your app stands out from the rest.

But, making your product prominent in a saturated marketplace is not as easy as you might think.

Although, there are plenty of tricky tactics that one can try to make their app noticeable. In order to succeed, one should involve the user from the beginning.

Users are always attracted to apps that are capable of providing them with what they really want.

d) Narrow down support expenses:

A well-designed application can definitely save you time and money.

Mobile app users generally struggle with simple issues that solutions can be easily found on a well-designed app.

Mobile apps provide users a way to not only find solutions, but to connect with businesses or services 24/7, regardless of their location.

Services like access to a help desk, direct personal calls with sales people, live chat and even continuous support to customers can be offered. One can easily save plenty of money, as they don’t need to hire as many help desk staff.

The app should be able to provide all the info a user wants on your business & products promptly, and in-turn will ultimately result in a higher-level of user engagement with your brand.

e) Better sales:

Well-designed mobile apps have improved traffic, transactions and conversations.

These sorts of apps entice & keep more customers, who will purchase more products and leave positive feedback.

Happy customers generally spread the “kind words” about a service with their friends and families.

 

Apart from word-of-mouth these satisfied users also review mobile apps online, which ultimately play a significant role in convincing other latent users to download the app.

Online reviews are the most trusted source of information & building trust with users is a chief element in ensuring that more & more individuals download and use the application.

User-focused approach for mobile app designing and development reduces the number of bug fixes and maintenance needs that generally appear after launching an application.Recognizing glitches in advance can save lots of time and money on app updates in the future.

Final Words:

A well-thought and researched mobile solution needs to be added to your whole digital strategy, offering a unified and unique user experience.Hence, content and functionality provided on your app must be in alignment with actual needs of your target audience.End-product must be able to deliver a great user experience, irrespective of purpose or function of an app.

Remember, if you are not able to provide a superior mobile experience, you could be doing more damage than good to your reputation.

That’s all for now! Do you’ve any suggestions on how to improve user experience for mobile applications? If yes, feel free to share your views in the comment section.

Mobile Apps & Business Growth: Are They Correlated?

Mobile Apps & Business Growth: Are They Correlated

Do you & think a mobile app is suitable for large business infrastructures and reputed brands only? If so, then you are completely going wrong.

In reality, fact is totally contrary from your thinking. Mobile apps play a crucial role in the business, sales and profit maximization.

Success of a business strongly requires increasing or maintaining customer retention and loyalty. This is even more crucial for a small-sized business, as 80% of sales will be derived from your best 20% of customer base.

So how can you overlook the vitality of a mobile business app as a part of your business success strategy?

Mobile apps have completely changed the way individuals interact with businesses these days and this trend is rising progressively.

Every business is unique and hence you should always opt for a mobile app that is customized to match your business.

app-building

Before building an app for your business it’s important to be clear about your objectives, reasons of mobile app utilization and how it can deliver fruitful results (in terms of business growth):

1. All Time Customer Engagement (24/7):

According to a recent statistical report, on average U.S. smartphone owners spend more than 2 hours per day with their mobile applications.

Therefore, it is now essential for your business to be present over there so that, your products or services can be visible to your potential customers at all the time.

Another reason for getting a mobile app for your business is that people want prompt response & gratification.

Through a mobile app you can easily interact with your customers in real time & location and provide them what they require and when they require it, let’s say you can send them informative messages about:

  • Unique coupon codes or some special deals that customers can redeem.

  • New program announcement.

  • Event updates.

  • Exclusive promotions

  • Product arrivals/ New store.

  • Upcoming launches & sales.

  • Promote your business.

  • Sneak previews.

2. Direct Marketing and Brand Recognition:

As a direct marketing channel, it can perform quite well. Customer base can connect with you directly and provide general information, booking forms, prices, search features, messengers, user accounts and news feeds etc.

Push notifications are even the best way for direct brand recognition.

3. Giving Value To The Customers:

There are several means to offer value and best rewards to your loyal as well as potential customers.

You can provide best offers, seasonal sales and flat discounts via push notifications to the direct end users.

By doing so your potential customer base would go directly through your store & can take benefit.

At the same time this tactic will be valuable for your business too, because of the enhanced user engagement and increased no. of downloads.

4. Customer Engagement – Acquire Loyal Customers:

The customers are always seeking for a medium to directly reach to you and the mobile business apps can be used for the same.

The in-app advertising is receiving a great response. More & more individuals are using mobile web and mobile apps for their search queries, because smartphone devices are handy & convenient to use.

Hence, by using a flexible app interface you can get the actual user engagement.

Increase user engagement & increase traffic from your mobile app

5. Increasing Sales:

You can eventually increase you business sales by integrating mobile shopping cart or event ticket purchasing.

A mobile app is worth considering, if you sell your services or products online.

This offers your customer base the flexibility to do the similar things they would commonly have done sitting at their desks, but on their phones.

Businesses can make best use of a mobile business application to promote their business like never before with the help of functions like:

  • Messaging.

  • Photo sharing.

  • Push notifications.

  • Loyalty programs.

6. Edge Over Competitors:

With the increasing competition faced by all kinds of businesses, your business must be represented as the best. Therefore, your website and mobile app should be user friendly and responsive.

Application is must to get the user attention, because your competitors are already using it.

Conclusion:

A well-planned mobile app strategy for your business will put you ahead of your competitors as well as it will give you the convenience to directly interact with your customers on their smart phones on a daily basis & thus leads to improved brand perception & credibility.