Online Reputation Management Lessons Trump Taught Us

Online Reputation Management Lessons Trump Taught Us

Love him or hate him, Donald J. Trump knows a thing or two about branding. Leading up to his presidential election, he somehow managed to make incredibly cheap-looking red hats, with the words “Make America Great Again” on them, and sell like they’re the latest and greatest technological invention from Apple or a new Nike shoe. In reality, the MAGA hats were as bland as could be, but more than half a million were sold.[1]

But a red hat is not the only thing that Trump has branded with success. One perhaps lesser-known fact is that Trump has spent a significant amount of effort and money to ensure that his own name and reputation be protected as much as digitally possible online. And thus, Trump has been intent on retaining his own brand—himself—as a larger than life figure, even in the midst of a tumultuous political climate where he frequently lambasts his opponents on Twitter and in return faces a rather fiery opposition as well.

How exactly has Trump offered us online reputation management lessons? Most potently, he has accomplished this by his plethora of owned domain names. A study earlier this year recorded that Trump possessed an astounding 3,643 of them.[2] According to Trump’s son, Eric, his father owns “tens of thousands” of domain names, with thousands being added each year.[3] Is this just a waste of money from the billionaire business tycoon? Not at all!

Here’s the thing about Trump’s impressive portfolio of domain names: by purchasing an almost laughable amount of domain names, Trump has beaten his enemies to the punch by acquiring the rights to website names that could potentially be used to malign his character, abilities, and likability. For example, it is not an agenda-driven Democrat whose goal is to take down Trump that owns donaldtrumpsucks.com. It is actually Donald Trump. No, Trump does not suffer from self-hatred. He has done this so as to prevent his political foes from obtaining a clear, concise domain name that could be used as an outlet for Trump-bashing.

Truth be told, most people do not have thousands upon thousands of dollars to spend on domain names to protect their image. But there are some practical points about online reputation management that can be made.

1) Think of Preventive Ways to Curb Negative Attention

Obviously, there are countless ways that this can take place. If your company runs a website (which it absolutely should in this day and age!), then make sure your customers are brought to a crisp, clean, and readable page. Having choppy, ugly, or simply difficult to read website can instantly turn people away unnecessarily, and therefore, hurting your image. No, most of us don’t operate in a similar context as Donald Trump. Nevertheless, just as Trump looked for preemptive ways to best ensure his image, so also can those of us who run websites. Find your weaknesses and avoid stumbling blocks.

2) Social Media Can Be a Blessing and a Curse

Sure, Donald Trump owns a lot domain names, but he is much better known for his activity on social media, particularly on Twitter. Indeed, news outlets keep a careful eye on the president’s feed, just in case he sends out something deeply provocative or controversial. This has led Michael Barbaro of the New York Times to conclude that Trump “Mastered Twitter for 2016.”[4] In essence, Trump has turned his lone Twitter feed into a news network of sorts, all while casting other networks like CNN, ABC, NBC, and CBS as “Fake News.”

 Some may wonder whether or not Trump’s Twitter behavior is ultimately a self-inflicted curse or a powerful blessing to his followers. Not surprisingly, a majority of those polled on the subject of Trump and Twitter believes he uses this social media platform too often and in a negative way. However, a key finding is that while even a majority of Republicans thinks he uses Twitter too much, 41 percent of those in the GOP consider his Twitter usage to be a good thing.[5] This seems to imply that a significant portion of his base approves of Trump’s theatrical approach to Twitter.

None of this is to say that all of Trump’s methods on Twitter ought to be replicated, particularly by those who run organizations and websites. However, Trump’s Twitter techniques do offer an important insight on the value of social media for online reputation management. Undoubtedly, social media can have negative effects upon one’s image. Thanks to the democratization of online review systems and social media comment pages; literally anyone can say anything they want. Although Trump has protected his image with his domain name monopolization, he can’t exactly escape the nature of online criticisms via social media. This can happen to anyone who runs a social media page.

Fortunately, there is also a much more optimistic lesson from Trump’s social media usage. Specifically, we can see the importance of having a committed following, even if that group is only a minor percentage of numerical “followers.” Just because a majority of Republicans are less than thrilled by Trump’s Twitter account, that does not discount the fact that thousands (41%) absolutely love what he does. As many marketing experts will argue, the amount of followers is not what is most important. What really matters is the level of engagement and loyalty. Trump, meanwhile, has a committed fan base (despite also having a committed enemy base as well). A committed fan base, even if it’s not huge, is ultimately much better than a large and lackluster one.

Donald Trump’s social media behavior has been unconventional and does not perfectly translate to suggested proper etiquette for others. Yet, it must be remembered that Trump has found success in online reputation management in at least a couple of ways: (1) his preventative measures of defending his name online (2) the blessings and the curses of having a social media presence. For those interested in preserving a reputable name online, Trump’s examples provide insights on making your online reputation great again.

References:

[1] http://nypost.com/2017/04/29/trump-campaign-sold-more-than-half-a-million-maga-hats/

[2] https://biznology.com/2017/02/need-3643-domains-just-like-president-donald-j-trump/

[3] http://www.businessinsider.com/donald-trump-web-addresses-domains-2015-8

[4] https://www.nytimes.com/2015/10/06/us/politics/donald-trump-twitter-use-campaign-2016.html

[5] https://www.politico.com/story/2017/06/07/donald-trump-twitter-poll-239222

4 Ways to Acquire LinkedIn Traffic to Your Blog

LinkedIn Group

Social media plays a vital role in achieving traffic to your blog. It’s not easy to use social media and achieve the desire results. A proper use of social media can helps to get covet results. Facebook ,Twitter and LinkedIn are the largest social network but Linkedln is better social media site for business point of views that can helps you to drive traffic and qualified leads to your website. People use LinkedIn as business point of view rather than other social networking sites where people use to kill time to entertain themselves. LinkedIn is a great channel for marketing.

Here are some traffic driving LinkedIn tactics:

1. LinkedIn Pulse

It is a content publishing platform where people can only post if they are invited. This will include Big names like CEOs etc. Now a days it notifies the articles posted on it from anyone. This will helps in getting the content in front of a large audience. Linkedln pulse will only features the articles that appear to be gaining traction. Once a post is published your first degree connections plus anyone who follows you after reading a post of yours will be notified by default. LinkedIn inside features will include likes, comments, shares, and views to determine the quality of your content.

2. Reaching your targeted audience with groups

Millions of groups are available on Linkedln from them some are worthy and some are worthless . It is necessary to reach the perfect audience so, join the relevant group and show initiative through discussion or engagement which can drive required audience. Go into each group individually, and look at the most recent posts. You’re looking for groups that not only frequently post and share content but also engage with it. Various posts will get read by people and they will comment and like. So it will helps you in building your connections . The main key point to be kept in the mind is that never post too much content it will lead you as spammer.

linkedin-groups

3. Grow your Network

The main purpose of linkedln is to grow network. Growing a large network can help you in promoting your business. After making connections then start sharing your content and get involved in commenting ,liking, sharing the others content also. You can always endorse someone for skills to make them look better to potential employers.

4. Share the right content

Sharing the useful content is necessary because that will train connections to pay attention to your posts. It will make you their “go-to guy” and will consult you when they need you. If you’re constantly posting links to really useful content, people will eventually notice that you only link to things they are interested in. When you link to your own articles, they will view those as well.

Atlast, Linkedln is a business oriented site and will keep growing in the future. LinkedIn could drive a massive amount of traffic to your site in the future. The four tactics I’ve shown you in this article must be used as a part of a complete LinkedIn strategy.