Beacons are a technology that utilizes Bluetooth low-energy wireless technology to transmit signals which is used by the mobile softwares to trigger their own push notifications. The information is exchanged as per location, after the signal is grabbed from devices that are in close proximity and support the sharing of information using low-energy Bluetooth. This new innovation is a much-needed tool or app for organizations, as it can shake up travel, m-commerce, retail and some more industries.
Implementation in the Real World
The devices compatible with beacons are iPhone 4s and later, iPad mini, iPad touch (5th gen. And later), iPad 3. The same beacon technology is also supported by Android 4.3 and later. Along with these devices, this technology is being used in many other industries.
Beacons can detect the location of the devices. It can help the organization to track the location of their employees within the office premises. In addition to employee time tracking these devices can also be utilized in improving staff productivity, booking meeting rooms and more.
So, in case you possess a business and are thinking about taking advantage of this excellent innovation, here are a few thoughts that can enable you to improve your return on investment:
Beacon for Retail Stores
Beacon applications are widely used in retail organizations since it enables clients to check details of a particular item, or details about special deals and particular offers. At the time when customers enter the store, the application will detect their device and it will even inquire as to whether they are interested in purchasing the most recent models of the same.
Beacon For Travel
Travelers who are utilizing an iOS or Android device will get important as well as relevant information relying upon their area, for example, information about places they can visit, eateries, where they can eat, or hotels where they can rest overnight.
Additionally, subsequent to checking in at the hotel, clients will begin getting updates for the latest special offers. Some low-cost organizations also send updates to clients when they reach at the airport to remind them various rules that must be followed inside.
Beacon For Automotive
With the help of beacons, customers can get traffic estimations and forecasts. They are also able to unlock their cars or perform the same actions using an additional application, for example, Silvercar.
Integrated Into LED Light
Nowadays, LED lights with Bluetooth low-energy are also available in the market. And, it appears as retailers are enjoying these new lower-energy lights since they can cut expenses.
With the invention of Beacon technology, gone are the days when people used to ask others about the specifications or the location of a particular product. Because people who use a companion app while visiting a store can find the product on the map of the store with the help of their mobile phones.
Beacon For Entertainment Industry
In case clients play their favorite game in a shop, they get virtual prizes. Likewise, when passing by a cinema, mobile clients can get data about what's playing and in case they're lucky enough, perhaps they can even get vouchers.
Partnerships can be made between music organizations or magazines and private or public transportation, so before clients will get an airplane or train, they will get updates on what artist to listen or which movie to watch or what novel to read.
Beacon For Personal Use
A few people forget to take out the garbage and they require somebody to remind them. By adding a beacon to the junk can and setting an alarm to "take out the waste" day by day, at a particular time, the junk will never again sit for quite a long time and decay in the waste can.
The Beacon will likewise inform clients to take their umbrella if there are chances of rain that day, and keeping in mind that they're at home, they will not have to turn on the lights, as beacons will activate appliances. This implies when heading to the kitchen to the mobile phone in the pocket, the beacons will turn on the lights in the room.
Beacon application development can bring the desired change in the way your business/brand communicate with your customers. Be the first adapter in the industry and see your Beacon app development help your business ROI in the following couple of years.