With the rising costs, shifts in customer expectations and stiff competition, retailers are always on the outlook for ways to gain efficiency and increase sales. So, when beacons appeared on the tech scene in 2013, there was a lot of hype around them. They were able to and provide targeted messaging to customers as they […]
Tag Archives: beacon protocol
What is a Beacon Technology?
In the modern era, humans spend most of their time indoors. But it is nearly impossible to track the devices via GPS as cell signals are mostly blocked indoors. For this problem, BEACONS are the solution. Beacons have been generating buzz since 2013 when Apple first introduced iBeacon technology. And while it may have appeared […]