Show up! Use Responsive Web Design to Deliver Better User Experiences

4 min read Jan 06, 2017

When webmasters talk about the accessibility of a website, they are probably talking about how a person can approach your website through different mediums. But it is important to know if your users are able to access your site conveniently, or if they are able to understand the message that you are giving out. With the epidemic growth of new devices, it is imperative to target audiences on different platforms or otherwise you would lose your potential leads as well. It has vital for the businesses to ensure that their customers revel in an engaging and seamless user experience, regardless of the device they are using to access your site.

Before starting with the designing process, it is important that you understand the importance of the responsive web design (RWD). A responsive website design. consists of a fluid grid that makes it easy for a website to adapt according to the screen size of a device. Furthermore, converting your current business website into a responsive design would be a cost-effective option and the website will look good on the screens of the different handheld devices.

Let’s run through some stats! As per Google, 65% of consumers start their path to purchasing a mobile device, 11% on a tablet and 25% on a computer. Likewise, over 50% of all the emails delivered are read on mobile devices. These numbers don’t lie and are enough to prove that it is important that they develop responsive digital assets. This is also why it is so important to know how to choose a web design agency that will help you with a better design for your website.

Let’s now move ahead and go through the different tricks that can help you to improve the design approach:

1. Decide on the Mobile First Method

Designing a website with your mobile users in mind will make it easy to include all the necessary elements and remove all the clutter. Arrange the content and the functionality according to the mobile users and then progress towards including different elements for the desktop users.

Smaller screen size makes it mandatory for the designer to remove all the unnecessary elements. In certain cases, designers fill pixels with different details; however, this will only make the website hard to navigate. So, to improve your business, make sure that you include only the necessary elements.

2. Compress the Features

While designing a responsive website, ensure that you have a program that can compress the page resources. In other words, choose a program that can help you drop the number of bytes sent per page.

This process makes it easy for the visitors to glance through the website or access it easily. This will also lessen the loading speed of the website, making it easy to sail across. You can further accelerate the things by eliminating the line breakers or avoidable white space. Reducing the file size will also keep the things flowing more effortlessly.

3. Get rid of the Avoidable Content

Though content is regarded as the king in the digital marketing field, removing the excess of content from your business website will make it more mobile pleasant. Before improving your website, remember that some content is never intended to be used in the mobile version of your website. There are high chances that some elements of the content don’t work in the mobile environment.

Navigating a website is different on a desktop and on a handheld device; you need to understand the difference. Navigating through the smartphones can be difficult (because of the variance in the screen sizes) and there are high chances that the visitor may become disoriented. So, get rid of all the clutter on your website.

4. Identify the Requirements of Your Customers

When planning to improve your business website, it is important that you understand the requirements of your target audience. Discover what your potential customers are looking for and make sure that you fulfill their requirements. By knowing about your actual target market, you can easily design different services and solutions that will help your company remain ahead of the curve. You can also do your own analysis to find out which part of the website is viewed the most and which device is used to view your business website. With stats in hand, you can easily compare and take the right decision.

5. Optimize Images

Images are an integral part of the website and one of the main problems with full sized images is that they can slow down the speed of your website.

Due to the presence of heavy images, the website will take long to load which can make your visitors move on to your competitor’s website.

Therefore, make use of scalable vector graphics instead of using high resolution images.

Besides this, you can use the images wherever necessary and make sure that the logo is designed with scalable vector graphics.

6. Performance is all that Matters

In the end, it’s only the performance of the website that matters the most. Content is like flowing Water and therefore adjusts easily to the screen size it is being viewed on. When designing a responsive website, make sure that you never compromise on the quality of the website. Your website should have all the important elements that will increase your user’s experience. The website should be simple and have the following features:
• It should be easy to use
• It should not use browser sniffing
• The content should not be hidden

Wrapping Up:

Having a responsive design for your business website is an invaluable tool. It makes it easy for your customers to browse your website from different screen sizes. A responsive design also helps you to feed your customers with a small amount of content at a time so that they can easily understand what they are reading.

A well designed website will make it easy for you to convert the customers into potential leads. As a business owner, you would definitely be looking forward to earn money through your web presence and RWD gives you a chance to target your customers easily. So, convert your website into a responsive one today with creative designing services and don’t miss on your leads.

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Abhishek Vasudev

Abhishek Vasudev is well-talked about for his richly designed UI/UX projects, UX interaction design, UI animations, and the next-gen designs. His thought provoking written blogs have earned him devoted readers worldwide. Even more, than getting to explore with new designs, Abhishek’s passion about art, music and love for aesthetics keeps him on his toes 24/7.