Crafting a Digital Showcase for Bespoke Luxury with Ateliers London’s Transformation
Ateliers London, one of the UK’s most respected bespoke furniture manufacturers, needed a digital platform capable of mirroring the craftsmanship, precision, and exclusivity that define their brand. Seasia Infotech partnered with them to build a custom WordPress-based eCommerce and portfolio ecosystem that elevates their global presence, streamlines inquiries, and enhances trade-client engagement.
Overview
Ateliers London is a distinguished luxury furniture manufacturer specializing in bespoke upholstery and cabinetry. Their offering spans handcrafted sofas, chairs, beds, cabinetry, tables, benches, and intricate custom furnishings – all crafted using premium hardwoods, veneers, metals, stone, and fine fabrics. With a clientele ranging from interior designers and architects to global hospitality and private clients, the brand required a digital presence that could do justice to its artistry and depth of customization.
Seasia Infotech was engaged to design and develop a full-scale eCommerce + digital showroom experience, one that could convey the brand’s luxurious identity, display a wide collection of in-stock and bespoke pieces, and support global custom-order operations.
Overview
Ateliers London is a distinguished luxury furniture manufacturer specializing in bespoke upholstery and cabinetry. Their offering spans handcrafted sofas, chairs, beds, cabinetry, tables, benches, and intricate custom furnishings – all crafted using premium hardwoods, veneers, metals, stone, and fine fabrics. With a clientele ranging from interior designers and architects to global hospitality and private clients, the brand required a digital presence that could do justice to its artistry and depth of customization.
Seasia Infotech was engaged to design and develop a full-scale eCommerce + digital showroom experience, one that could convey the brand’s luxurious identity, display a wide collection of in-stock and bespoke pieces, and support global custom-order operations.
Project Scope & Challenges
Ateliers London needed more than a standard retail website. Their business model blends stocked products with one-off bespoke creations,
making flexibility and detail-rich presentation essential.
Key Challenges Included:
- Synchronizing huge volumes of product and resource data from two distinct systems (Jeeves & Kvaser)
- Ensuring accurate and timely updates for product pricing (web price + list price)
- Managing resource sync elements such as versions, files, descriptions, and relations
- Long-running sync processes that frequently extended up to 4 hours
- Limited stability due to insufficient exception handling in large data workloads
- Data mismatches resulting in user-facing inconsistencies
- Need for better transparency, logging, and admin control for triggering sync operations
Seasia’s Solution
Seasia Infotech engineered a tailored digital platform using WordPress as the core CMS, enhanced with custom modules and a bespoke theme to support the dynamic nature of Ateliers London’s offerings.
Key Deliverables Offered:
A custom-built catalogue for all in-stock items with detailed product pages, imagery, variations, and inquiry options.
Advanced navigation allowing users to refine by product type, materials, finishes, or availability, critical for a luxury brand with hundreds of variations.
Framework to manage custom-made orders, accommodating unique specifications, upholstery details, dimensions, and premium material selections.
A dedicated “Projects” section highlighting completed bespoke works across residential, hospitality, commercial, and yacht sectors.
A secure login area offering preferred clients access to exclusive pricing, additional product information, and personalized content.
A backend CRM integration enabling seamless management of inventory, project inquiries, client communication, and order tracking.
A refined UI/UX optimized for mobile and desktop, ensuring the digital platform mirrors the luxury, precision, and craftsmanship of the brand.
Tools & Technologies We Leverage
Framework
WordpressLanguage
PHPDatabase
MySQLHosting
Apache ServerFramework
WordpressLanguage
PHPDatabase
MySQLHosting
Apache ServerResults & Achievements
The new Ateliers London digital platform functions as a global luxury showroom, enabling the brand to display its craftsmanship with clarity, consistency, and elegance.
Business Impact Delivered:
Stronger global brand presence, reflecting true luxury and craftsmanship through a sophisticated digital identity.
Simplified discovery experience, with custom filtering and detailed product pages enabling faster decision-making.
Enhanced trade-client engagement through a secure members portal and exclusive content access.
Optimized workflow efficiency via CRM integration that centralizes product, inquiry, and order management.
Improved conversion pathways, enabling seamless transitions from browsing to inquiry for both bespoke and stocked pieces.
Scalable digital infrastructure, allowing Ateliers London to easily add products, projects, and custom offerings as they evolve.
The platform now embodies Ateliers London’s promise, which is timeless craftsmanship delivered through a modern, intuitive digital experience.
Bring Your Craftsmanship to the Digital World
Luxury brands require digital ecosystems that reflect quality, precision, and trust. Seasia Infotech builds high-performance, design-led platforms that elevate brand identity and streamline customer engagement, just as we did for Ateliers London.