The sudden outbreak of the pandemic has shifted users’ focus and retailers to virtual stores rather than physical visits to the stores. According to Forbes:
“The global e-commerce could generate
USD 3.4 trillion in 2025, retail techs & much more.”
Considering the dynamics of shopping trends, mainly due to the pandemic, one of the leading US Fashion Brands approached us to revamp their eCommerce strategies.
The AR & AI technology provides a unique online shopping experience to the buyers as they can try new combinations from the shelf without physically visiting the “brick & mortar” outlets.
Our client wanted to strategize their brand outreach by adopting digital transformation and using more agile forms of operation. Along with ramped up profitable growth, they experienced added business advantages
“Due to uncertain customer behavior at our online shopping store, our business revenue was declining. Switching to virtual try rooms helped us retain our customers and improve our brand image even during the pandemic.”
VP, Brand Strategies