Find Out the 6 Awesome Local PPC Tips to Increase Productivity

Find Out the 6 Awesome Local PPC Tips to Increase Productivity

If you are not running a huge corporation with target audience all over the world, you should advertise your products locally to increase the productivity. While advertising locally, you have to target a certain area with your advertising. For example, in case you run a sweet shop in Chicago, then you will have to reach people who currently reside over there. People living in France have nothing to do with your sweets. So, you do not need to advertise it to the people in France, who will most likely never buy your sweets.

So, go local and start increasing your productivity effectiveness. As usual, it begins with the right strategy. To succeed, you have to present yourself in front of the right audience, in the right location at the right time and with the right message.

Here are few local PPC tips for you to utilize:

1. Customize

Everything in your ad campaign should be customized to your target audiences and searching segments. You don’t need a generic advertisement being served to an exceedingly specific audience of searchers. One of your greatest advantage here is that you know the audience better than any other person, in addition to there are various tools out there to help, including the Google keyword tool.

You will have to make sure that the landing pages you create for your ads are customized to your keyword group and location. A local PPC ad is basically meant to draw the attention of searches.

Your landing page is where you engage people, get connected with them and hopefully convert them to buyers. Your landing page must be loaded with rich and helpful content. You should utilize content like the advertisement once the searcher gets to the page.

2. Targeting Long-Tailed Keywords

In a local PPC campaign, long-tailed keywords are crucial for attracting customers. You need to ensure that you select the correct keywords to enable individuals to find you, and which are what your target market is looking for. In picking local long-tailed keyword phrases, you must ensure that your ad is served to potential customers who are near you.

Moreover, long-tailed keywords help in refining a lot of “researchers” and are highly converting. They also decrease your audience size, but the leftover audience has more targeted searchers who will be much more likely to convert.

3. Negative Keywords

In case you are not considered negative keywords, you must be leaving something on the table. Negative keywords should be considered in local PPC campaigns. Generally, people consider only those keyword that people are searching for but, there are some cases when these keywords can include related words that are not related to your campaign.

To understand, let’s take an example. Let’s consider your restaurant serves seafood, but do not offer shrimp. However, shrimp is highly related to seafood. As a result, you might get searchers who are looking for shrimp when you don’t even offer it. So, by adding it to the negative keyword list, you refine your target audience by excluding people you do not want to reach. This will definitely save you a few bucks.

4. Geo-targeting

Geo-targeting is another awesome technique that can help you while doing local PPC. It will help you in targeting location-specific audience. For example, in case your services are particularly in the Chicago area, then you can set your ad to show to people in that geographical area. If you want to target the complete state of Illinois, you can target the state individually.

5. Location Extensions

Advertisement extensions are imperative in the PPC world and, with regards to local PPC advertising, one of the best ones you can utilize is a location extension. This is an extra piece of your advertisement where you can list your address, contact number, working hours, and some other extra data you need. When you have the location extension in your ad turned on, the advertisement will be presented with a map in the results, so your clients can see precisely where you are located.

One thing that you need to make sure of while managing location extensions is to have your Google My Business account set up. In case you have different areas, you certainly need to ensure all the data is right for each one.

6. Call Extensions

Call extension lets you display your contact number in the advertisement. This function can give you direct leads. When searchers are utilizing their cell phones, having your contact number in the advertisement makes it less demanding for them to directly call you. Likewise, by utilizing the call, extension, a “Call Directly” button will be populated.

The most important thing for every successful local PPC campaign is how you plan, implement, test, analyze and optimize it. All this ensures you have highly optimized paid search campaign that will definitely help you in increasing your productivity.

Google Gender Memo – We are better

Google's Gender Memo – We are better

Historically speaking, not long ago women were not entitled to vote; yet, this year we have witnessed the first women in U.S. history competing against a male opponent to become president of the United States. While times have drastically changed for women in just a hundred years or so, every year, on March 8, we celebrate “International Women’s Day”.  Ample is discussed about women’s struggles for equality in the world, including at home and in the workplace.

In the past few months, the debate around gender equality and ideological diversity at the workplace has become more intense. The pledge is a 10-page internal memo that Google software engineer James Damore wrote, in which he attempted to explain his contrarian positions on those concerns. The memo, named as the ‘Google’s Ideological Echo Chamber’ infuriated numerous in Silicon Valley since it depended on certain gender stereotypes — like the thought that ladies are less inspired by high- stress occupations since they are more anxious — to rationalize the gender gap in the tech industry. The memo rapidly spread outside the organization, as other Google workers railed against a large number of its presumptions.

“The memo has clearly impacted our co-workers, some of whom are hurting and feel judged based on their gender,” Mr. Pichai wrote.

The main purpose of gender equality in the workplace is to achieve equal outcomes for men and women, not necessarily that the outcomes will be exactly same for all. To achieve this:

  • Workplaces to provide equal salary for work of equal or equivalent value
  • Removal of obstacles to the full and equal participation of women in the personnel
  • Access to all occupations and industries, including leadership roles, regardless of gender; and
  • Elimination of discrimination on the basis of gender, particularly in relation to family and caring responsibilities.

 

Accomplishing gender equality is the essential for workplaces not because it is ‘fair’ and ‘the right thing to do, but because it is also connect to a nation’s overall economic growth. Workplace gender equality is related with:

  • Improved national productivity and economic growth
  • Increased organizational performance
  • Enhanced ability of companies to attract talent and retain employees
  • Enhanced organizational reputation

Despite what many people assume, gender equality is not strictly limited to creating advantages for women. Gender equality means that each employee approaches similar benefits, which is why equality is an “everyone” issue.

To encourage its female employees to learn leadership skills and pursue high-ranking roles, we give them with their own leadership-development program. “Our program focuses on helping early and mid-career women step up to extensive leadership responsibilities.

In sum, every employee has the right to feel comfortable in the workplace. When employers embrace a mentality of acceptance and inclusion, gender equality finally becomes a possibility.

We Are Better in light of the fact that these are our morals which we follow to make the gender Equality same.

Growing your personal brand effectively

Growing your personal brand effectively

In today’s digital world personal branding is not just for people who are in limelight and needs to maintain that reputation, instead it is important for all business . With social media interactions , this is true for both personal & business brands.

Need for your personal brand building:

The need your personal brand is critical for your business growth as people will search for you by your name so your name should be significantly be present on all social channels and on world wide web.

In case you are not able to build your online brand , you will definitely miss tones of your customers and as a result of this your business and revenue will eventually rolled down. In that case you can take help of online marketing companies who will monitor, increase your traffic and improves your organic searches.

Truth is that your online customers may be looking for you in that particular category & they will only contact best among them , so its upto you that you have to be on the top in SERP’S . Optimizing links helps in achieving that.

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Personal brand building in the past

In the past it was easy to build brand as you don’t have to prove your target audiences that whatever you are saying is true & you could make it a reality by simply declaring it to be true and you never had to put your money where your mouth was. But make sure that your brand must be consistant across all your communication. Because if your message is strong and consistant other people will not have power to do something which is contrary to that.

You need to be sure about what search will uncover about you and your business

Leaving no stone unturned you have to be make sure that you let people to see whatever you want them to see about you.

Actions to be taken:

Complete social media profiles: You have to be make sure that all your social profiles must be complete on platforms like facebook, twitter & other social profiles where people interact .After all that is why you have all social media profiles, your profiles are not for you instead they are for other people.

Make sure your linkedin profile is complete: linkedin is an professional and most effective social media platform & has the potential to convey right information about you to your targeted audiences and to those people who will search for you.

Usage of graphics: People like visual appealing content and mix use of content with graphics helps you to achieve the goal.

Highlighting testimonials on website: This is something which people will be definitely looking for while searching for you online. They act like a jewels and it is unfair to keep them locked in a safe position, you should share them with other also.

Conclusion: Personal brand wheather it’s an website or app conveying information about you and your business, it represents an information about you and your business what you can do and how you can do for others. So you must make adjustment whenever you feel they are necessary. This leaves a long lasting impression on your audiences. So be attentive, sensitive and compelling . It will work well for you and your business.

Eye Tracking Technology

Eye Tracking Technology

Did we ever expect to have phones taking command based on our eye movements, a video to pause when you look away from the screen, a smart scroll to scroll up and down depending with the movement of users eyes. A major Break-Through by Mozilla has made it all possible in today’s era.

Eye tracking can be defined as a technique that is used to record and measure eye movements. Definition is simple enough, but we always get a follow-up of “how does it record” and “will it hurt”? Eye tracking data is collected using either a remote or head-mounted ‘eye tracker’ connected to a computer. While there are many different types of non-intrusive eye trackers, they generally include two common components: a light source and a camera. The light source (usually infrared) is directed toward the eye. The camera tracks the reflection of the light source along with visible ocular features such as the pupil. This data is used to extrapolate the rotation of the eye and ultimately the direction of gaze. Additional information such as blink frequency and changes in pupil diameter are also detected by the eye tracker.

Like any good technology, eye control is only as useful as the software developers who write for it. Users need to use advanced mathematical models and calculations to determine the point of gaze and set up and fully automate so that it works accurately and reliably in a wide range of environments. The technology still needs to be smaller, use less battery, and cost effective.

Eye tracking can be used in a wide variety of applications typically categorized as active or passive. Active applications involve device control, for example aiming in games, eye activated login or hands-free typing. Passive applications include performance analysis of design, layout and advertising. Other examples are vehicle safety, medical diagnostics and academic research.

Real eye tracking makes it possible to observe and evaluate human attention objectively and non-intrusively, enabling you to increase the impact of your visual designs and communication. What content in your website does not get any attention – and why? How strong is the engagement for your ad – and how do you improve it? In the era of Smart Phones it enables eye control on mobile devices, allowing hands free navigation of websites and apps, including eye activated login, enhanced gaming experiences and cloud based user engagement analytics.

Eye tracking in itself has a few strong use cases that will benefit a few industries ominously, but when it is united with other input methods like touch, speech, GPS, gyroscope, gesture, etc. many niche products and novelties will come up as eye tracking gets associated with our surroundings.

We are at the doorway of a revolution of how we will interact with the surroundings. Devices will be smarter and better aware of human emotions, mental state and interests, and we can provide valued content built on these considerations. The age of only using mouse and keyboard or touch on a screen will end soon.

Natural Language Processing Watson API

Natural Language Processing Watson API

Natural Language Processing is the field of Computer science which deals with the study of interactions between computers and humans (users). Watson computing system is one such example which helped users to retrieve specific amount of information which they require. Watson API is built by a team of IBM. It processes large volumes of data, help users in decision making and moreover this system learns automatically from the feedback.

IBM has now announced API (Watson API) so that users can make use of this powerful system and programmers who are well versed with Restful APIs can use these services. Watson has made use of Natural Language Processing (NLP) technology to interpret the question and extract key elements such as the answer type and relationships between entities. IBM calls this API service as “Watson Ecosystem”.

How normal search is different from Watson search?

According to Schmidt, Google is “nowhere near close” to solving Internet search, as the company still can’t answer complex queries.

“Try a query like ‘show me flights under €300 for places where it’s hot in December and I can snorkel,’” Schmidt said. “That’s kind of complicated: Google needs to know about flights under €300; hot destinations in winter; and what places are near the water, with cool fish to see. That’s basically three separate searches that have to be cross-referenced to get to the right answer.”

The major difference between normal search and Watson search is that normal search searches for the specific keywords and returns a list of data which have may or may not have relevance to the query which the user has asked for but in the Watson search, the search is taken in the normal language as that of normal search but the system comprehends the query in detail and tries to make decisions and returns a precise answer to the question.

Brief overview of How Watson API works?

Watson API has access to over 200 million pages (including full data of Wikipedia). When user searches for a particular query, then it will search from the database (just like normal Google search).

  • Normally, the best search results are kept.
  • Then the searched results and the query are used to fetch support evidence from the database.
  • Each searched result now forms hypothesis.
  • These hypotheses are then evaluated on the fetched support evidence. Every answer is given some ranking on the bases of some merge algorithms.
  • Highest ranked answer would be shown as a search result to the user.

There can be many applications in which the Watson API can come into play ranging from small to large business applications. Watson API can prove to be useful personal assistant in many domains namely health, travel, finance, customer service and more.

Here is the brief scenario explaining you How Watson API can help us?

For instance, let’s say user want to prescribe a medical solution for particular disease. Then user could tell Watson about all of the symptoms of the disease, and Watson would search from the existing database and would return most accurate medical solutions. Also physicians can use Watson in order to assist patients in diagnosing and recommend them by analyzing amounts of unstructured text.

The advantages can be numerous to this new era of technology and also many big companies are trying to work with this API.

Augmented Reality

Augmented Reality

Augmented reality (AR) is the technology that integrates the components of the digital information around us to give enriched vision of the world. In simple language AR blends new information on an existing picture and represents the same content in more meaningful way.

AR superimposes digital information like videos, photos, sounds and other sensory enhancements on top of real word objects around us. The new age smart phones or tablets with integrated cameras and sensors provide the technical ground for this integration.

Smartphone AR applications include global positioning system (GPS) to pinpoint the user’s location and its compass to detect orientation of the device.  Most of the modern militarizes around the world use sophisticated AR programs for training including machine vision, object recognition and gesture recognition technologies.

3D augmented reality programs such as D’Fusion, Unifye Viewer or FLARToolKit are used for writing augmented reality programs. These programs allow joining animations or contextual digital information in the computer program to an augmented reality “marker” in the real world. AR is now widely used in various fields affecting or daily lives and thus has become an essential:

  • Education
  • Construction
  • Gaming
  • Tourism and sightseeing
  • Television
  • Sports and entertainment
  • Military
  • Medical
  • Gaming
  • Architecture

On numerous occasions we will find ourselves stuck in a discussion that when is an augmented reality approach appropriate?

For the answer we begin by analyzing how users are using the objects in the real world. Then we identify the functionality computer can add. If the off-line version has significant characteristics that cannot easily be replicated with a standard mouse/keyboard/monitor, then it is advisable to explore an augmented reality approach. Assimilation of physical and virtual objects is not always easy. Augmented reality can create as well as solve problems for the user. A very simple example is the act of erasing information. Erasing pencil marks on paper is simple and straightforward.

Similarly, in most on-line text editing applications, erasing is a simple task that is easy for users to learn. Yet what does it mean to erase when the two are linked? What happens if marks are erased on paper and the computer version does not detect the change? Or similarly, what happens if the computer erases information, but it remains physically on the paper? Augmented reality applications merge electronic and physical objects; when the methods of interacting with each are not in sync, the result can be confusing.

The most innovative aspect of augmented reality is not the technology: it is the objective. Instead of replacing physical objects with a computer, we create systems that allow people to interact with the real world in natural ways and at the same time, benefit from enhanced capabilities from the computer. The future we envision is not a strange world in which we are immersed in “virtual reality”.  Instead, we see our familiar world, enhanced in numerous, often invisible ways.

Firefox OS

Firefox OS

The mobile market may still essentially be a two horse race, with Android and iOS enjoying a significant lead, but there are lots of upstarts trying to make inroads too. One of those is Firefox OS, Mozilla’s attempt to bring a web-first focus on smartphones. One has to respect a company or organization that tries to reinvent itself. So when an organization such as Mozilla, makers of the once uber-popular Firefox browser, decides to move step up way beyond its comfort zone and try to make a full-fledged mobile operating system, they know people will pay attention. This article is not a review but just presents information on and about Firefox.

Mozilla claims to transform the future with Firefox OS with the mission;

“We’re out to make a difference, not a profit. When you choose Firefox OS, You’re helping build a brighter future for the web and users everywhere.”

Let’s check out what this Firefox OS is and what it offers, please note this is not a rev. Firefox OS is open source and therefore free from proprietary technology and is the result of this long-term bet for Mozilla and, even though it’s still in its dormancy, it has its fair share of fans and enthusiasts. Mozilla is using very similar talking points that Google used when Android was launched: Open, customizable, free for the Man! Except that carriers will be able to bend Firefox OS to their will.

In a nutshell, Firefox OS is a Linux-based OS that boots up into a Gecko-based environment that looks like the lovechild of iOS and Android. Every user-facing element of Firefox OS, from the UI (Gaia), to the dialer, to the apps, is programmed using open web technologies like HTML, JavaScript, and CSS — and rendered using Gecko, the exact same rendering engine used by desktop and mobile versions of the Firefox web browser.

Firefox OS aims at putting the power of the Web in people’s hand. The advantage of Firefox OS is that it is built to completely open Web standards. With this it has garnered significant industry support since it was introduced at MWC 2013. Devices have quickly commanded market share in Latin America and gone on sale in 14 markets including nine in Europe, with four operators and three handset manufacturers. Its flexibility allows for easy customization to meet the unique needs of a localized consumer base that are ready to move from feature phones to smartphones. But 2013 was just the beginning. In 2014, Mozilla has announced the launch of Firefox 2.0 and plans to differentiate the user experience and the Partners are growing the portfolio of devices.

Firefox OS is also expanding to additional form factors, as partners and contributors work to optimize the software for TVs, tablets and other devices. Panasonic has announced a partnership with Mozilla to release next-generation smart TVs powered by Firefox OS. Geeksphone has been an early Firefox OS hardware supporter, and now it has launched a higher-end device with the ability to dual-boot to both Android and Firefox OS out of the box.

Firefox OS, the mobile operating system Mozilla hopes will loosen the grasp Google and Apple hold over the mobile market, whether you define it as a free OS, a low-end OS, a developing market OS, there’s already something out there and already selling handsets. Android fills all those roles mentioned above, and it does it well especially at the higher-end. Firefox OS has a big task to achieve.