Gone are the days when buying or renting a property required you to roam around like crazy! Instead of hiring a real estate agent, most people would rather use real estate sites like Zillow to spot a perfect space.
Well, the fact of the matter is, times are changing. Real estate professionals as well as customers want to make the most out of the convenience sites like Zillow offer. So, if you are looking to build an app to take your real estate business to the next level, an app like Zillow might just be it!
But the big question is: What is the real estate app development cost? Let’s break it down. But first, let's look at all the reasons why building a real estate app is totally worth it!
Why Invest in Real Estate App Development?
Technology has taken center stage in almost every industry around us. While today's consumers expect and want full transparency when purchasing a property, real estate professionals want technology to assist them with smooth management of business processes and operations. Sites like Zillow facilitate both!
From data handling and processing to transaction management and property inspection, real estate applications cover all aspects of real estate management. Moreover, there are several surveys and statistics that suggest that most millennials and GenX real estate buyers found their dream spaces on mobiles!
More reasons to build an app like Zillow:
According to the National Association of Realtors, 97% of prospective home buyers start their search online, with 76% using a smartphone or tablet.
A significant 84% of new homebuyers reported that the information they found online was crucial for their research. Moreover, 79% of buyers found detailed information about properties online.
Zillow remains a leading player in the real estate market, with an average of 336.3 million visits per month. This positions it as the most-visited real estate website globally.
If you are still looking for a sign to invest in web app development for real estate, this is it. While real estate app development cost may be high initially, the returns are several times higher in the longer run.
Why is Zillow as popular as it is?
Zillow is the brainchild of two former Microsoft employees who recognized the need for a portal that could estimate the value and rental rates for homes and other properties. After spending almost a year working on this project, they launched the website with real estate data from 300 cities. Surprisingly, the site received over a million users within just the first three days of its launch, uncovering the untapped potential in the real estate software development market.
While Zillow is a truly useful tool for its users (real estate professionals, buyers, and investors), it is monetarily rewarding for the owners too. How? Zillow runs ads and promotions for the market players and offers the best return on their total real estate app development costs.
The Zillow rental network includes names like Trulia, AOL Real Estate, MyNewPlace, Hotpads, MSN Real Estate, and Yahoo! Inc. among others.
If you are looking to invest in real estate mobile app development, you can adopt similar monetization models. The most profitable options include selling ad slots to property management companies and offering premier services to the real estate agents using your platform.
And hey, for people to use and visit your application or website, you must ensure that your real estate app has all of the following features.
Must-Have Features That Impact Real Estate App Development Cost
The real estate app development cost largely depends on features. However, there are certain features that your real estate app developer will certainly need to work on.
Smooth User Onboarding
The most important element of any successful app or website is the user experience it offers. It is important to ensure that the users do not have a hard time using your real estate app or else they might abandon it after a couple uses. A smooth onboarding enhances the user experience by making them familiar with all the features of the application, helping them make the most out of your app.
Panels for Different User Personas
The users of a real estate app may range from serve sellers and real estate agents to homeowners and mortgage agents, each of these categories of users using your app to accomplish different tasks. You will need to create separate personas for each of your stakeholders. The buyers would need access to features like requesting quotes, talking to agents, browsing properties, and more. On the other hand, sellers would need access to listing properties, finding buyers, carrying out negotiations, and the like. It is vital that your app serves each user persona appropriately.
Robust Cloud Infrastructure
Database and infrastructure are a critical aspect of every digital product. Since a real estate application needs to handle huge volumes of data in the form of property images and details, buyer information, locations, and more, you will need a robust database and cloud infrastructure to ensure nothing hampers the user experience.
Advanced Search Filters
As the number of users and listings on your app increases, you would need to find ways to make search more inclusive and quicker. This is where advanced search filters come in. In addition to increasing the relevance of your app, advanced search filters will also enhance the overall usability and user experience. Zillow's advanced search options let you filter properties by price, location, type of property, purpose, mortgage, built-in year and area, and more.
Mapping & Geolocation
Powerful mapping is yet another essential feature in a real estate app. Geolocation functionality can also be integrated to your app to offer the users a better view of neighborhood data, custom map overlays, nearby amenities, and more.
Wishlist & Favorites
A wish list is as important in a real estate app as it is in a digital commerce app. Most customers like to shortlist properties and compare them before they make the final purchase. Favorites allow them to save the listings for later and make the overall user experience more enjoyable.
Alerts & Notifications
Push notifications and alerts are among the most important features in a real estate app as they enable you to stay on top of your users minds. With alerts and notifications, you can convey important messages and updates to your users seamlessly. You can also develop alerts for new property listings in a particular area, price drops, and more to keep the users engaged and interested in your app.
Virtual Tours
Virtual tours in real estate apps have become more popular since the pandemic. Using technologies like AR and VR, users can take a realistic tour of their desired properties. Although implementing this feature can be slightly difficult, it is totally worth it to offer your users an unparalleled experience.
Personalized Recommendations
Personalized recommendations are one of the most noteworthy use cases of AI in real estate. You can suggest relevant properties to the users based on their behaviors and preferences.
In addition to these, you can integrate advanced features like chatbots and business intelligence too. A chatbot can act as a personal assistant for your users and help them navigate the features and functionalities of your app. Business intelligence, on the other hand, can be integrated to handle data and run ads more effectively.
Realesta - Exemplary Execution of a Successful Real Estate Development Project by Seasia Infotech
Developed by Seasia Infotech, Realesta is an AI-powered real estate investment platform targeted for the Canadian real estate buyers and investors. It simplifies transactions by acting as a centralized marketplace for property deals. Some noteworthy features we worked on as a part of this real estate software development project include smart calculators, GPT-4 powered chatbots, and AI integration.
Technology Stack for Real Estate App Development
A robust tech stack directly affects the real estate app development cost:
Front-end: HTML5, CSS3, JavaScript, React.js, Angular, Vue.js, Bootstrap
Back-end: Node.js, Express.js, Ruby on Rails, Django
Database: PostgreSQL, MySQL, MongoDB, Redis
Cloud: AWS, GCP, Microsoft Azure
DevOps and CI/CD: Docker, Kubernetes, Jenkins, GitHub Actions
Third-party Integrations: Google Maps API, Stripe, Twilio, SendGrid
Other Technologies: Elasticsearch, GraphQL, Firebase
Mobile Development: React Native, Flutter, Swift, Kotlin
4 Ways to Ensure Your App Gets a Competitive Edge
In a competitive real estate space, a well-built app can make you stand out as a company. In addition to making sure that the conventional features are implemented properly, there are other things that can be done to make sure you get that much-needed competitive edge.
Minimal Listing Fee
Less listing fee means more realtors and advertisers on your real estate app. Waiving off the listing fee completely is not best thing to do as that may impact your profitability as a business but keeping it lesser than your competitors is certainly a good idea. Certain companies also offer an inauguration waiver where they don't charge realtors anything for a while after they join.
In-depth Information
Offering more comprehensive information about the locality, valuations, and other similar factors than your competition will also direct more users towards your website or real estate app, indirectly leading to better conversion rates.
Blockchain Integration
Most modern applications that involve any kind of transactions are now slowly beginning to adopt blockchain in various forms. By making blockchain part of your real estate app, you could offer secure methods of property verification, payments, and more to your users and establish yourself a proponent of emerging technologies.
Updated MLS
As your real estate app grows, so will the number of transactions on your app. And more transactions will mean frequent changes in your database. You don't want to bother your users by showing them properties that are no longer available or are beyond their budget. Better integration with MLS will help you tackle this issue effectively.
Development Cost of An App Like Zillow
Building your own app like Zillow will require some heavy investment initially. The actual cost to develop an app like Zillow will be determined by the tech stack you choose, the specific features you want to add, and the skill level of your real estate app developers. But hey, we won't let you leave without a ballpark figure. If you want to build a real estate app like Zillow while including at least all the must have features, it could cost anywhere between $35,000 to $75,000. However, if you want to take things one level up, be ready to spend about $90,000 to get your perfect app.
.webp){kind=spacer}
We recommend getting started with a minimum viable product, and then scale up as you get a better idea of what you want to offer and the expectations of your target audience.
Build Your Own Real Estate App with Seasia
Seasia Infotech has an expert team of real estate app developers who have worked with us on several large-scale projects. Their expertise, combined with our experience as a top-rated software development company, will ensure you can establish a real estate business with an app like Zillow.
